• How EOS addresses the unique challenges of MSPs and IT businesses
• Lyn's real-world case studies of EOS success
• Key takeaways to implement EOS in your organization

Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads.

Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer's journey. Laura shares how to effectively craft ads for each level of the funnel: 

1. Top of funnel
2. Middle of funnel
3. Bottom of funnel

Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!

In this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies.

Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitability, customer satisfaction, and overall business growth. From transitioning from break-fix models to monthly recurring models to implementing streamlined processes, Ben offers actionable advice for IT company owners.

In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry.

Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.

In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services.

Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth.

Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry.

Join DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.

Ryan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.

Derek Norsworthy, creator of the innovative travel app “Journez” sat down with Laura Johns at the Accelerate Conference with Innovate MS. This cultural travel app connects travelers with local gems while supporting underserved businesses. His entrepreneurial journey and commitment to creating value over monetary gains reflect his passion for empowering fellow entrepreneurs. Journez is set to launch its beta in Ocean Springs, Mississippi, with plans for statewide expansion in 2024. 

Angie Yonce, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie’s company at gijean.com.

In this episode, we meet Justin O'Keefe, founder of MAP, a platform aiding families after a loved one's passing. Driven by a personal tragedy, Justin transformed his grief into a service that simplifies legal matters, finances, and other logistical burdens for grieving families. Through his story, we learn about building resilience and the importance of surrounding yourself with the right people when launching a business. 

In this podcast episode, Kiana Pauline, founder of Total Body Submersion, shares her inspiring journey from a single mom working a 9-to-5 to a thriving entrepreneur. We hear how her passion for swimming ignited a successful business, the challenges and her tips for conquering self-doubt and taking the leap into entrepreneurship. Kiana's story is a testament to the power of perseverance, faith, and community, and it's sure to inspire anyone who has ever dreamed of starting their own business. You can find Total Body Submersion online at totalbodysubmersion.org and on social media.

Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry.

Discover:
- Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent
- The power of multi-channel marketing in building trust and recognition
- An eye-opening statistics on the B2B buying journey that will transform your approach
- Practical tips to establish your MSP's presence across various platforms
- How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success.

This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market!

Learn more about The Business Growers and Laura at thebusinessgrowers.com.

In this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business.

Download our SEO Keyword Goldmine for MSPs: https://bit.ly/3u7iwOW

Struggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads.

Get ready to learn:
✅ Profile makeover magic
✅ Network expansion
✅ Company page power

Plus, avoid these common mistakes:
❌ Keyword stuffing
❌ Fake endorsements

Ready to dominate LinkedIn and attract more clients to your MSP business? Tune in to this episode for actionable tips and visit The Business Growers to learn more at www.thebusinessgrowers.com.

In the fast-evolving marketing world, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. 

Listen as CEO Laura Johns explains how AI doesn't replace creativity; it amplifies it, enabling marketing teams to streamline efficiency by automating repetitive tasks, freeing up time for strategic thinking and client relationships. Real-world success stories underscore AI's tangible impact on marketing's bottom line. The call to action for marketing teams is clear: AI is imperative for the present and future, empowering teams to tackle challenges and future-proof their agencies.

Taylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.

In this podcast, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you're an entrepreneur - specifically looking at starting a marketing agency - look here for practical insights, avoid common pitfalls, and how to set yourself up for success.

In today's episode, we're diving deep into entrepreneurship and discussing a topic that's close to our hearts - flexible jobs for moms.

Joining us for this conversation is the remarkable Delphine Carter, a seasoned entrepreneur and advocate for women's empowerment in the workforce. Delphine has not only built successful businesses of her own but has also dedicated her career to creating opportunities for women to thrive professionally.

In this episode, Laura and Delphine will explore the concept of flexible jobs and how they can empower women to balance their careers with other aspects of their lives. They'll discuss the benefits of offering flexible work arrangements within your business and share practical strategies for implementing them effectively.

Whether you're a female entrepreneur looking to create a more inclusive workplace or someone curious about how flexible jobs can benefit your business, this episode is packed with valuable insights and actionable advice.

Connect with Delphine on LinkedIn: https://www.linkedin.com/in/delphinecarter/
Learn more about Boulo: https://boulosolutions.com/

This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on the transformative impact they are making in the recruitment process.

About GoodJob: www.goodjob.io

• Pinpointing your ideal clients with laser precision
• How to stand out in the crowded MSP landscape
• Leveraging content marketing to become a recognized thought leader
  
  

Description: In this episode, we’re talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He’s currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy’s journey to LS Networks is a unique path, and as he embarks on his chapter in quest for greater accessibility.

LS Networks website: https://www.lsnetworks.net

Randy's LinkedIn: https://www.linkedin.com/in/randybrogle

Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he’s held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he’s seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup.

Fun fact: Landon and Laura are college friends from Mississippi College. Go Choctaws!

Show Notes:
Landon’s website: https://www.landonhowell.com

Landon on LinkedIn: https://www.linkedin.com/in/landonhowell/

Frank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years, to the biggest pitfalls organizations make while in growth mode.

Bring your notepad and pen for this one! It's full of tips you'll want to keep handy.

Show Notes:

About Revenue Ranch: https://bit.ly/3Y8Hh6V

Revenue Ranch on Linked In: https://www.linkedin.com/company/revenue-ranch/

Frank Cowell on LinkedIn: https://www.linkedin.com/in/frankrcowell/

In this episode, I talk to Kelli Lucas and Elizabeth Anderson, co-founders of LunarLab, a UX design and product strategy company based in Birmingham, Alabama. We discuss both of their backgrounds and what led them to launch a technology company. As always, I love connecting with women in tech, so thank you to these awesome ladies for taking time out of their day to come on the podcast! Looking forward to seeing what work they do in Birmingham and around the country!

The Business Growers CEO, Laura Johns, sat down with Chip Pickering, well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must listen.

We always talk about the challenges of starting and growing a business on this podcast, but this episode is a great opportunity to hear the perspective of those that support entrepreneurs along their journey. Sara Klaus is the Chief Success Officer at AK Operations, and she is the behind-the-scenes woman helping grow the AK team and supporting lead generation and sales enablement for teams across the county. Listen in as Sara describes her path leading up to AK Ops and talks about how she has navigates the growth of a fast-paced startup.

On this episode of The Know, Grow, Scale podcast, we are interviewing Gary Watts, the founder, and CEO of Fuse.Cloud, a business technology services company based in Jackson, Mississippi. Gary talks about how he grew Fuse.Cloud, from the ground up, experienced a pivot and changed their name, and how he learned the difference between a calling and a job (and how they don’t always have to be the same).

Struggling to attract high-value clients for your MSP business?

Tired of competing in a crowded marketplace?

Discover the power of niche marketing and transform your MSP!

In this episode of the Know, Grow, Scale podcast, Laura Johns, founder and CEO of The Business Growers, dives deep into:

• The limitations of a broad target audience and the benefits of niche marketing for MSPs.
• Proven strategies for identifying your ideal client niche, including industry trends and market research techniques. ️‍♀️
• How to leverage content marketing to attract high-value clients within your chosen niche.
• Inspiring case studies of successful niche MSPs. 

Learn how to:

• Become the go-to MSP for your chosen niche.
• Attract high-value clients and boost your bottom line.
• Build a thriving MSP business with a focused and effective marketing strategy. 

This episode is perfect for you if you're an MSP owner who wants to:

• Stop wasting resources on generic marketing efforts. ❌
• Stand out from the competition and attract your ideal clients. ✅
• Build stronger client relationships and increase customer retention. 

Ready to take your MSP business to the next level?

Watch the full episode now and start implementing niche marketing strategies today!

#MSP #NicheMarketing #IT #ManagedServices #BusinessGrowth

Karl Falk, founder and CEO of Botdoc, is our featured guest on this episode, and he’s bringing tons of wisdom about how to pivot, hire the right people and play as a team. Karl, graduate of the United States Air Force Academy, is based in Denver, Colorado, where he and his global team develops technology to help organizations create a better experience for their customers. Karl gets candid about wins and failures and everything in between, so if you’re in the thick of growing your business, tune in!

In this episode we sit down with Stephen D. Johnston and discuss how he used the know, grow, scale method to grow SmartSynch leading to a $100 million sale. He now serves as the CEO of GoodJob, a personality-based recruiting tool for employers. 

Find GoodJob:

Website: www.goodjob.io

Instagram: https://www.instagram.com/thegoodjobteam/

Facebook: https://www.facebook.com/thegoodjobteam/

App Store: https://apps.apple.com/us/app/goodjob-swipe-match-hired/id1518361677

Is your MSP stuck in the break-fix cycle?

Learn how to build a recurring revenue machine and achieve predictable income! In this webinar, Laura Johns, Founder and CEO of The Business Growers, dives deep into strategies for transitioning clients from break-fix to proactive, recurring revenue models.

You'll discover:

• The limitations of break-fix models and their impact on your business. ❌
•  The power of recurring revenue and its benefits for MSPs. ✅ - Proven strategies for transitioning existing clients to managed services.
• How to leverage subscription services, managed security packages, and proactive maintenance plans to create a steady income stream.

This webinar is perfect for you if: 

• You're an MSP tired of the unpredictable income of break-fix.
• You want to build stronger client relationships and improve satisfaction. - You're looking for ways to invest in your MSP's growth and attract top talent. 

Take control of your MSP's future and watch your business thrive with recurring revenue!

Click the link in the description to watch the full webinar now!

In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business.

You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers.

By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the competition.

Learn more about The Business Growers: www.thebusinessgrowers.com

Book a meeting with Laura Johns: www.go.thebusinessgrowers.com/discovery

In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business.

Learn more about Brent: https://uptontech.com/

Learn more about The Business Growers: https://thebusinessgrowers.com

Ever heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can elevate your MSP's marketing strategy and ultimately help you scale your business.

Want to learn more about having a fractional CMO? Visit www.thebusinessgrowers.com.

This episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including free tools and a glimpse into The Business Growers' preferred system. Learn how a CRM can transform your business – listen now!

To learn more about The Business Growers, visit our website at www.thebusinessgrowers.com.