Get Keen – Details, episodes & analysis

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through.

In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands.

In this episode, you’ll hear:

◼️ The databasing strategy that takes agents from zero to $500K

◼️ Why permission‑based data outperforms cold calling every time

◼️ How giveaways fill your database with real future sellers

◼️ The segmentation method that makes your texts actually relevant

◼️ How buyer management becomes your strongest listing pipeline

◼️ The questions that win listing presentations before you arrive

◼️ Why genuine care is the real differentiator at the top end

Timestamps:

00:00:00 - Introduction

00:02:10 - Josh's Journey in Real Estate

00:03:07 - Keys to Success in Real Estate Sales

00:04:17 - Fast-Tracking New Agents to Success

00:05:54 - Modern Approaches to Client Engagement

00:07:42 - Effective Competition Strategies

00:09:16 - The Importance of Data Management

00:10:07 - Segmenting Your Database

00:12:15 - Personalizing Communication

00:14:24 - Legitimizing Contact Through Competitions

00:15:03 - The Blueprint for Achieving High Sales

00:16:07 - The Importance of Genuine Care

00:17:48 - Understanding Seller Motivations

00:19:02 - The Value of Buyer Management

00:20:05 - Closing Techniques for Agency Agreements

00:24:38 - Utilizing Surveys for Presentations

Follow Daniel Lee:

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https://www.linkedin.com/in/daniel-lee-plum/

Follow Freedom Property:

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Explore Freedom Property at freedomproperty.com.au

Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Most agents don’t fail because of the market. They fail because of the daily choices that quietly cap their potential.

In this new episode, we break down the uncomfortable truths that keep most agents stuck and show why only a small percentage ever reach their real potential.

In this episode, you’ll hear:

◼️ Why “I’m too busy” is the biggest lie holding agents back

◼️ How fake work becomes the cave agents hide in

◼️ Why rejection isn’t a hurdle but the actual job

◼️ How comfort quietly becomes your career ceiling

◼️ Why your mindset and personal brand determine your long‑term potential

Timestamps:

00:00:00 - Introduction

00:01:04 - The Biggest Lie: "I'm Too Busy"

00:05:01 - Embracing Rejection: It's Part of the Job

00:08:44 - Comfort Zone: Your Career Ceiling

00:10:38 - Talent is Overrated: The Power of Hard Work

00:14:30 - Mindset: Your Success Thermostat

00:16:39 - Building Your Personal Brand

00:19:08 - Commitment: The Key to Sustained Success

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

🔗 TAKE ACTION:

Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong.

◼️ The 10 reasons agents start their own agency (and which ones actually hold up)

◼️ Why fixed costs and commission splits crush most new owners

◼️ How agency ownership adds 20–30 hours to your week

◼️ The $300K trap every new agency faces in year one

◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster

Timestamps:

00:00:00 Introduction

00:01:36 - Reasons Agents Choose to Start Their Own Agency

00:03:25 - Essential Requirements for Starting Your Own Business

00:10:01 - Challenges of Going Solo in Real Estate

00:12:52 - Administrative Tasks and Responsibilities

00:15:01 - The Importance of Mentorship and Community

00:16:25 - The Financial Reality of Starting Your Own Agency

00:17:10 - Plum Partners

00:21:07 - The Benefits of Partnering with Plum Partners

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

DISCLAIMER

This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

In this episode of Get Keen, Daniel Lee and his business partner Dylan discuss the intricacies of business partnerships. They emphasize the importance of finding a partner who is willing to work as hard as you, sharing personal anecdotes from their successful partnership spanning over eight years. Tune in for valuable insights on building successful business relationships and setting yourself up for success in real estate and beyond.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:30] Business partnerships in real estate.

[00:08:32] Trust in business relationships.

[00:13:18] Partnership alignment in business.

[00:15:34] Business ownership dynamics.

[00:20:36] Empowering agents to make moves.

[00:27:50] Different skills in the business.

[00:33:28] Learning from mistakes in business.

This episode of the Get Keen Podcast with Daniel Lee dives into the importance of cold calling in real estate. Dan emphasizes the need to approach cold calls with a mindset of offering value without expecting anything in return. He shares his personal strategy for success in real estate and highlights the significance of building strong relationships in the industry. Tune in to learn how to excel in real estate and take your career to the next level!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:42] Cold calling strategy.

[00:04:43] Cold calling and rejection.

[00:10:21] Building relationships in real estate.

[00:18:24] Building Resilience through Cold Calling.

[00:28:36] The Jones Theory.

[00:33:08] Mastering the skill of cold calling.

In this episode of Get Keen, Daniel Lee and his business partner, Dylan Simpson, discuss their recent trip to the AREC real estate conference. They reflect on the value of attending such events and emphasize the importance of finding ways to connect with industry experts. Join them as they share insights on mastering the market, building a successful business, and living your best life in real estate.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:02:21] Importance of self-educating.

[00:05:35] Personal brand and inspiration.

[00:08:26] Embracing discomfort for growth.

[00:12:35] Overcoming a troubled past.

[00:17:59] Clever real estate marketing strategies.

[00:26:04] Patience and Effort Over Results.

[00:30:32] Implementing lessons from conferences.

In this episode of the Get Keen podcast, Daniel Lee discusses the current real estate market conditions and emphasizes the importance of not getting comfortable in a shrinking market. He highlights the opportunities for agents with strong relationships and the significance of leveraging buyers agents. Dan shares insights on how to be successful in real estate, build a thriving business, and live a fulfilling life. Tune in to learn how to navigate the challenges of the market and make the next big move in your real estate career.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:02:29] Real estate market insights.

[00:09:29] A unique housing market.

[00:12:28] Leveraging buyer's agents for success.

[00:15:48] Real estate market predictions.

[00:17:24] Making career-changing decisions.

In this episode, we delve into the world of real estate success. Dan shares insights on the importance of dressing well and valuing your team in the industry. Listeners are encouraged to give their best to receive the most in return. The episode addresses the various levels of success in real estate, from starting out with little income to achieving greatness through hard work and perseverance. Tune in to discover key reasons why you might be struggling to advance in your real estate career and get ready to level up!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:01:42] Real estate industry truths.

[00:03:48] Hustle and grind in real estate.

[00:09:01] Leveraging your skills.

[00:11:59] Sales and leadership.

[00:20:40] Building a real estate team.

[00:21:02] Running a real estate team.

In this episode of the Get Keen podcast, host Daniel Lee discusses the pros and cons of starting your own real estate business. Drawing from his own experience as a former high-performing agent, Dan explores the benefits of entrepreneurship, such as creative freedom and financial control, while also acknowledging the challenges that small real estate agencies face. Listeners are encouraged to consider the possibility of starting their own real estate business and are provided with insights on how to build a successful career in the industry.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:05:20] Value in Real Estate Agencies.

[00:09:36] Finding the right office.

[00:15:28] The risks of starting a business.

[00:20:23] Benefits of owning a business.

[00:23:21] Building a loyal sales team.

[00:25:48] Building wealth through rental properties.

[00:28:26] Shifting mindset for success.

Tune in to the Get Keen Podcast with Daniel Lee, Real Estate's funny guy and real estate expert. In this episode, Dan shares invaluable insights on excelling in real estate by mastering sales and leadership. Discover how to transition from agency work to building your own brand with confidence. Join Dan as he delves into his personal career journey, offering essential tips for success in the real estate industry. Get ready to elevate your real estate career and make significant strides towards your goals!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] - Introduction

[00:00:31] Transitioning to Own Real Estate Business.

[00:03:18] Sales and Rejection

[00:09:27] Leadership in real estate.

[00:10:41] Pursuing Entrepreneurial Dreams.

[00:14:45] Overcoming competition in business.

[00:22:23] Growing a property management business.

[00:31:47] Leveling up in real estate.