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Explore every episode of the podcast Get Booked: A Photography Marketing Podcast

Dive into the complete episode list for Get Booked: A Photography Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
81: The Quarterly Catch Up: Q1 202612 Jan 202600:32:10

Big News: We're officially Get Booked: A Photography Podcast as of January 12, 2026! Same hosts, same real talk about building profitable photography businesses, new name that reflects our mission to help you get booked with your ideal clients.

If you've been struggling with setting quarterly business goals that actually stick, you're not alone. We're kicking off the new year (and our new podcast name!) by sharing our Q4 wins, misses, and what we're tackling in Q1 2026 for our photography and mentoring businesses.

Want these notes sent to you? Sign up here!

On this episode:

  • Quarterly goal review and accountability
  • Scaling photography businesses for profit over revenue
  • Destination photography and mentoring offerings

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

 

 

 

 

BONUS: New Look, Same Show08 Jan 202600:08:20

This will be same show, same content, and same purpose, just with a new look and new name.

Listen in to hear why we decided to change it!

 

 

Links:

Used #keepitmovingpod on socials!

76: Email Marketing for Photographers: Getting Out Of The Spam Folder17 Nov 202500:13:20

We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory.

On this episode:

  • Setting up email authentication and building sender reputation

  • Warming up your email list with engaged subscribers

  • Creating a consistent email schedule year-round

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: http://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

Trailer19 Nov 202300:01:40

Between the two of us, we have combined 27 years in photography,10 years in IT and have lived through 9 business relocations. 

 

4 moves ago I was frustrated watching my peers grow their businesses in one place while I was starting from scratch again. I knew I couldn't be the only one relocating and wanting more financial stability. Despite my Googling, all I could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch my business in a new city. 

 

Since then, I've streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in my new location. It is possible to have clients waiting for you on the other side! I can help get you there. 

 

I've pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved my business twice in 2 years. Each time I used SEO to get found on Google and grow my business.

 

As a former IT nerd, I have a knack for taking technical things and making them simple and relatable. I'm using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients!

 

75: Quarter 4 Confessions: The Goals We Forgot We Set10 Nov 202500:27:28

We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore.

On this episode:

  • Hiring support and building systems
  • Letting go of offers that no longer serve you
  • Shifting focus from revenue goals to profit

Jessica Tutton Podcast - Ready Set Launch on Apple

Wedding Workflows - Use code ALISONBELL to get  your first whole week FREE. 

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

74: Mini Mentoring with Mollie S Moving from Texas to Florida03 Nov 202500:24:52

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.

Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving.

Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she's got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive teenagers. 

At the time of this recording, she'd already done a scouting trip (episode 10!), started blogging for the new location and already booked her first FL wedding!

So what did she need us for? Not much! She's gotten a massive start as we always preach, but there's a few more things to keep the dominoes tipping her favor:

  • Start collaborations with local vendors
  • Double her prices
  • Get wedding planners on her side

 

Links:

Used #keepitmovingpod on socials!

73: Why I Finally Hired a Coach (And You Should too!)27 Oct 202500:12:28

We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward.

On this episode:

  • Why you already know enough (but still aren't getting results)
  • The real value of coaching: accountability and application
  • Calculating the cost of not investing in yourself

Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check out her blog post topic guides.

If you're ready for someone to get up in your business and help you apply what you already know, book a free 15 minute discovery call with Alison to see if coaching is your next move.

Links:

Used #keepitmovingpod on socials!

72: Blogging for SEO: How to Blog Photography Sessions That Actually Book Clients20 Oct 202500:23:32

We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse.

On this episode:

  • Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love
  • Strategic ways to use blog posts throughout your client workflow and marketing
  • Selling yourself with clear calls-to-action in every post

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

71: 10 Ways To Get New Photography Clients13 Oct 202500:20:40

We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required.

On this episode:

  • Strategic networking and community involvement

  • Creating content and collaborating with complementary businesses

  • Getting creative while you wait for SEO to kick in

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

70: Tantrums, Meltdowns and Keeping Your Cool06 Oct 202500:20:03

We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients.

Key Takeaways:

  • Contract language that protects you

  • When and how to end a shoot early

  • Client communication that saves the day

Ready to level up your client management skills? Melissa has put together essential blog post topics that every photography business owner needs to master for smoother sessions and happier clients.

Struggling with challenging shoots in your own business? Book Alison's free 15 minute discovery call to strategize solutions that work for your unique situation.

 

Links:

Used #keepitmovingpod on socials!

69: Mini Mentoring with Melanie near Tulsa, OK29 Sep 202500:27:54

Mini Mentoring is a series where we get the low down on a real life business owner in need of more something.  Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving.

We're talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We're discussing her:

  • Follow-up SOP gaps
  • Email list nurturing
  • Tulsa mom groups
  •  

We're looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Complete this form to apply.

 

Links:

Used #keepitmovingpod on socials!

68: Hotels & Hustle - Get Away to Get It Done with a Workcation22 Sep 202500:14:33

We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game.

Key Takeaways:
  • Escape artist mode activated 

  • Hotel lobby > home office 

  • Baby steps, big wins 

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

67: Q3 Check In: The Good, The Bad, & The Chaotic15 Sep 202500:33:24

We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids.

Key Takeaways:

  1. Do quarterly reviews

  2. Finding the right associate takes time

  3. Plan ahead for time off

Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth.

Book your free 15 minute discovery call with Alison for personalized business mentoring.

 

Links:

Used #keepitmovingpod on socials!

80: Photography Website Redesign SEO Checklist05 Jan 202600:20:28

We're breaking down the common photography website redesign mistakes that tank your Google rankings—and how to protect your SEO while giving your site a fresh look. Whether you're changing platforms entirely or just updating your design, this episode covers the strategic planning and technical steps you need to know.

On this episode:

  • Planning your redesign strategy before you start rebuilding
  • Preserving headers, redirects, and internal linking structure for SEO protection
  • Submitting sitemaps and cleaning up old code and pop-up forms
Tools & Resources Mentioned

Use Go Full Page Chrome plugin to screenshot your entire website before redesigning—this captures all your copy, headers, and layout so you don't lose important content during the transition.

The Pretty Links plugin makes it easy to set up redirects and preserve your internal linking structure, which is crucial for maintaining your SEO rankings when URLs change.

Check out Melissa's Website Redesign SEO Checklist if you are planning a redesign this season. Stay ahead of the mistakes and keep your rankings!

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

Used #keepitmovingpod on socials!

About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

 

66: Stop Marketing Your Photography Business Like a Hot Mess08 Sep 202500:23:11

Ever scramble to throw together a mini session at the last minute and then hate your life while trying to market it? Yeah, we've all been there. And honestly? It's exhausting, stressful, and completely avoidable.

Marketing your photography business doesn't have to feel like a constant fire drill. In this episode, Melissa and Alison are pulling back the curtain on the ONE thing that will transform your entire approach to marketing your photography business: an actual annual marketing calendar.

We know, we know - you've heard you need to be "marketing all the time." But that's not what we're talking about here. We're talking about sitting down with a calendar (yes, like pen and paper), reverse-engineering your year, and creating a marketing runway that has you booking clients WEEKS before your sessions instead of panicking days before.

Here's what you'll learn in this episode:

  • Why planning your marketing calendar 8-12 weeks in advance will save your sanity (and get you fully booked faster)
  • The exact timeline you need for marketing Santa sessions, fall minis, and other seasonal events
  • How to reverse-engineer your marketing runway so you're never scrambling again
  • Why blocking off editing time is just as important as blocking off shooting dates
  • The VIP waitlist strategy that lets you test offers before you fully commit
  • How to batch your marketing content so you're not reinventing the wheel every week
  • Why your clients NEED that long lead time (hint: they hate figuring out what to wear too)
  • How to plan around PCS dates, deployments, school schedules, and family life

Plus, Melissa and Alison share their own "oops" moments of last-minute planning and what they learned from being reactive instead of proactive.

Resources Mentioned:

Ready to stop the marketing madness? Block off 2 hours this week to audit what worked last year, dump out all your event ideas, and start putting actual dates on the calendar. Then tag us on Instagram @keepitmovingpod with #keepitmovingpod - we want to see your planning process!

 

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie

Links:

Used #keepitmovingpod on socials!

Summer Bonus : From Writer's Block to Marketing Machine01 Sep 202500:46:45

Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether?

I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's worth of marketing content.

Here's the thing about blogging that's changed dramatically since the early days: we're no longer blogging for our past clients who've already booked us. We're blogging for our future clients – the ones who are Googling "what to wear for family photos" at 11 PM or searching for "lifestyle newborn photographer near me" while bouncing a crying baby. Every FAQ you answer, every helpful tip you share, every local resource you recommend becomes a way for potential clients to find you organically.

And yes, we talked about the elephant in the room – AI. Here's my take: ChatGPT can be an incredible brainstorming partner, but it should never be your ghostwriter. The moment you copy and paste generic AI content onto your website, you've lost what makes you uniquely valuable to your ideal clients.

What You'll Learn:

  • Why modern blogging is about attracting future clients, not entertaining past ones
  • How to turn one blog post into a full week of marketing content across all platforms
  • The right way (and wrong way) to use AI tools like ChatGPT for content creation
  • My simple FAQ strategy that generates endless blog post ideas
  • How to overcome writer's block without sacrificing your authentic voice
  • The biggest mistake photographers make with homepage keywords on blog posts

Resources Mentioned:

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Summer Replay : Marketing Mondays: How to Stop Working IN Your Business25 Aug 202500:19:46

If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle.

The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar?

Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing.

What you'll learn in this episode:

  • How to identify your "minimum required effort" for marketing each week
  • The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more)
  • Why you don't need to be on every platform – and how to choose the right ones for your business
  • How to batch content creation to save time and mental energy
  • Real examples of how we repurpose one piece of content across multiple platforms

Resources Mentioned:

  • Episode 27: Taking One Blog Post and Turning It into a Week of Marketing
  • Episode 46: Time Blocking Your Calendar
  • The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month)
  • Google Tasks for recurring marketing reminders
  • Meta's native scheduler for Instagram and Facebook posts
  • Trello for organizing evergreen content

Your Next Steps:

 

Summer Replay : Evergreen Content That Works While You Sleep18 Aug 202500:23:58

What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving.

We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies.

This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer.

What you'll learn in this episode:

  • The exact blog posts that drove thousands of clicks and real client bookings
  • Why some evergreen posts outrank your main photography pages (and why that's actually good)
  • How to turn seasonal content into evergreen traffic magnets year after year
  • The difference between awareness content and client education content
  • Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries

Resources Mentioned:

  • The Blogging Club membership (use code KEEPITMOVING for 50% off first month)
  • Google Search Console for tracking your blog performance
  • Previous episode on turning blog posts into a week of marketing
  • Episode on local expert strategies

Your Next Steps:

Summer Replay : Our Favorite Keyword Research Tool + How We Use It Daily11 Aug 202500:16:10

Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution.

Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google.

You know how we're always telling you to blog consistently and target specific keywords? Well, this one browser plugin is literally the linchpin that makes all of that strategy work. It's how we know what's actually worth writing about versus what sounds good in theory but gets zero searches.

What you'll learn in this episode:

  • The $27/year tool that tells you exactly what people are searching for in your area
  • How to spot trending keywords and seasonal opportunities (hello, Santa photos!)
  • Why your competitor's backlinks are pure gold for your SEO strategy
  • The difference between keywords worth a full blog post vs. secondary keywords
  • How to research an entire year's worth of content in just one hour

This tool has saved us countless hours of guessing what to write about and helped us focus our efforts on content that actually drives traffic and bookings.

Resources Mentioned:

Your Next Steps:

65: The Truth About AI Search (Spoiler: It's Still Just SEO)04 Aug 202500:18:53

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it.

So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS.

I literally tested this myself. I hopped on ChatGPT (not even logged in) and asked it to recommend photographers for a casual, at-home newborn session near Charlottesville. Want to know who came up first? Me. And I haven't done a single "AI optimization" on my website – just good old-fashioned SEO that I've been doing for 15 years.

The reality is that AI platforms are pulling their information from the same places they always have: search engines like Google. So if you're not showing up on Google, you're probably not showing up in AI searches either. The secret to being found on AI platforms? It's literally just SEO, guys.

What You'll Learn:

  • Why AI searches are actually just pulling from Google (and what that means for you)
  • The real-world test that proved SEO still works for AI platforms
  • How to optimize your website copy for the conversational nature of AI searches
  • Why your social media posts now have a longer lifespan than ever before
  • The four SEO pillars that will get you found in both Google AND AI searches
  • How to beef up your homepage copy to capture those detailed AI conversations

Resources Mentioned:

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Summer Bonus : The SEO Strategy That Saved My Photography Business28 Jul 202500:41:38

Hey there! While Alison and I are soaking up those summer vibes until September, I'm not leaving you hanging. I'm sharing some of my favorite guest appearances from this past year – the ones that had you frantically taking notes and diving into implementation mode.

This week, I'm bringing you my conversation with Colie James from the Business First Creatives podcast. We dive deep into something that literally transformed my photography business from struggling to fully booked: SEO. And before you roll your eyes and think "SEO is too complicated" or "my Instagram is doing just fine, thank you very much," hear me out.

I came from a corporate IT background, so when I started my photography business fifteen years ago, I knew I needed more than just a pretty portfolio. I needed people to actually find me. Fast forward to today, and SEO has been the backbone of every successful move I've made – from wedding photography to newborns and families, through multiple relocations as a military spouse.

What you'll learn in this episode:

  • Why most photographers are making the same SEO mistakes that are actually hurting their rankings
  • The simple keyword strategy that transformed my business from crickets to constant inquiries
  • How to research blog post topics that your ideal clients are actually searching for (hint: it's not just "what to wear")
  • The truth about SEO timelines – and why 18 months isn't as scary as it sounds
  • How to leverage your local business connections to boost your Google rankings
  • The AI tools I'm using to streamline content creation without losing my authentic voice
  • Why image naming and alt text are make-or-break for photographer SEO

Resources Mentioned:

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com

-SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit

-35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

-Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business

-Free Moving Checklist: https://alisonbell.myflodesk.com/checklist

-Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

-Connect on Social: https://www.instagram.com/alisonbellphotog

Summer Replay : Blog Better Than A Bot, How to Stand Out in an AI World21 Jul 202500:23:23

AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025?

Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing a huge problem with how photographers are using it for their blogs. They're letting AI completely replace their voice, their stories, and their personality - the exact things that make content memorable and convert readers into clients.

The result? Blog posts that cover all the right information but fall completely flat. They're thorough, they hit all the SEO marks, but there's nothing that makes you remember the photographer who wrote them. And in a world where we're all competing for the same keywords and topics, memorable is everything.

What You'll Learn:

  • How to use AI as your work bestie (not your replacement) to save time on content creation
  • Why Google's E-A-T guidelines favor human-driven content with personal stories and expertise
  • The biggest mistake photographers make when outsourcing or using AI for blog content
  • How to inject personality and stories into your posts even if you "hate storytelling"
  • Why "what to wear" posts don't have to be boring (and how Alison owns her hatred of them)
  • The difference between using AI to create original content vs. repurposing your existing voice
  • How to make your blog posts more memorable than your competitors who are all covering the same topics
  • Why human connection will always win, even in our AI-dominated world

Key Takeaways:

  • "I want you guys to use AI to repurpose your content, especially when you write your blog post and repurpose it out. But the biggest thing is I want you to use AI to save you time, but not replace you entirely."
  • "There's no replacement for human understanding, connection, and voice."
  • "You're not producing memorable content. Like, it's just kind of falling flat... There's no stories anymore. There's no personal stories."
  • "If there's nothing that's telling a story... and they all spit out the same information, and there's nothing memorable about it... They're all using AI saying the same thing."
  • "Google may start prioritizing content that with human signals and expertise... success and SEO will come from blending AI with authentic human driven content, offering valuable personal stories and expert opinions."

Resources Mentioned:

  • ChatGPT for content assistance and brainstorming
  • Shannon McKinstry's Instagram expertise and storytelling approach
  • Jen Olmstead from Tonic Site Shop (Friday emails)
  • Creative Moms Focus podcast
  • Google's E-A-T guidelines (Experience, Expertise, Authority, Trust)
  • The Blogging Club membership with 50% off first month (code: KEEPITMOVING)

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Summer Replay : Time Blocking, Calm the Calendar Chaos14 Jul 202500:28:03

Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished?

We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy.

As military spouses who've moved our photography businesses multiple times, we've learned that protecting our mental energy isn't just nice to have - it's essential for survival. Between client work, family life, and the chaos of military moves, we had to figure out systems that actually work.

What You'll Learn:

  • Why task-switching is draining your brain and costing you precious time
  • How to batch similar tasks together for maximum efficiency (like recording 5-6 videos in the same sweater!)
  • The exact scheduling boundaries we use - including "No Meeting Mondays" and "Free Fridays"
  • How limiting client calls to specific days actually improved our client service
  • Why blocking your kids' school days off immediately is non-negotiable
  • The $39 one-time purchase tool that beats Calendly's monthly subscription
  • Military spouse pro tip: How to block an entire year's worth of holidays using your spouse's Liberty schedule
  • The mindset shift that helped us earn full-time income while working part-time hours

Key Takeaways:

  • "There's plenty of research to show that we waste a lot of time when we switch from task to task. So if you can time block and do batch create content or batch edit, then you're saving yourself a lot of time and again, mental fatigue."
  • "I only do client calls Monday, Wednesday, and Friday between twelve and two... I was doing them every single day, and I just was like, I cannot waste more time."
  • "Friday and Monday are completely blocked off on my calendar. So I only do meetings Tuesday, Wednesday, Thursday."
  • "I am making a very good amount of money for what I am doing - part time work but it is a full time income."
  • "The first thing I do when I get the school calendar is I immediately go into my work calendar and I block off any days the kids are off school. Every single one of them."

Resources Mentioned:

  • Calendly (free version available)
  • TidyCal ($39 one-time purchase)
  • Tave scheduling feature
  • HoneyBook
  • Google Calendar
  • Google Calendar tasks for recurring reminders

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Summer Replay : 80/20 Rule Small Efforts, Big Results for Photographers07 Jul 202500:28:01

Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business.

The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you can stop wasting time on activities that aren't moving the needle and start focusing on the 20% of efforts that produce 80% of your results.

We're getting real about our own businesses in this episode – like how Alison discovered that her social media clients were spending way less money than her SEO clients, or how Melissa realized she was spending hours creating custom pricing videos that half her leads weren't even watching all the way through.

What You'll Learn:

  • What the 80/20 rule actually is and why it matters for your business

  • How to identify which marketing channels are actually bringing in your best clients

  • Why Alison limited her discovery calls to only 3 days a week (and saw better results)

  • How to use your CRM data to make smarter business decisions

  • The specific reports in Google Search Console and Google Analytics that matter most

  • Why putting pricing on your website can actually increase your booking rate

  • How to prioritize which pages on your website need SEO attention first

  • The power of batching and planning (like how we organized 6 months of podcast content in 2 hours)

Resources Mentioned:

  • Tave CRM for tracking inquiry sources and client data

  • Google Search Console for blog performance and keyword insights

  • Google Analytics traffic acquisition report

  • Flodesk for email analytics

  • The Blogging Club membership

Your Next Steps:

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
-Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
-Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

-Work with Melissa: https://pictureperfectrankings.com
-SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

Links:

Used #keepitmovingpod on socials!

Replay: Do You Need a Photography Business Coach?29 Dec 202500:27:00

We're sharing why hiring a photography business coach is one of the best investments for your business—and exactly how to find the right fit for your specific needs.

On this episode:

  • Finding a coach: podcasts, recommendations, and being open to unexpected opportunities
  • How to vet a coach before hiring
  • Different coaching models: one-on-one, group coaching, and masterminds
Looking for More Guidance?

If you're overwhelmed about where to start with your website strategy and content, Melissa has created 35 Blog Post Topics to help you build out your foundation.

If you're considering coaching and want to explore your options, Alison offers a free 15 minute discovery call to discuss whether coaching is right for your photography business goals.

About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

Links:

Summer Bonus : Real Talk About Marketing with Colie James30 Jun 202500:57:05

Re-Airing: Our Chat with Colie James About Marketing That Actually Works

We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses.

If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow profitable businesses. Her podcast, Business First Creatives, is all about the behind-the-scenes business strategies that actually move the needle – which is exactly why this conversation was so good!

We dove deep into our Marketing Monday routines, why we're both considering ditching Instagram for YouTube, and how AI has become our "employee of the month." Plus, Alison shared her genius scouting trip strategy that helped her book clients before she even moved to Hawaii, and Melissa talked about why her five-minute homepage audits are her best lead conversion tool.

What You'll Learn:

  • The real reason why getting found is harder than creating beautiful work

  • How to use AI as your "employee of the month" (seriously, best $20/month we spend)

  • Why Alison's rankings dropped when she got "content" with her SEO success

  • The power of five-minute audits for converting leads into paying clients

  • How scouting trips and model calls can skyrocket your business in a new location

  • Why we're both considering ditching Instagram for YouTube

  • The art of batching content when you're feeling motivated (not forcing it on a schedule)

  • Email marketing strategies that actually work for photographers

  • Why sometimes the best marketing happens when you blow dry your hair and change shirts five times

About Colie James: Colie is a business systems strategist and the host of Business First Creatives podcast. She helps creative entrepreneurs build profitable, sustainable businesses through smart systems and strategic thinking. Her no-nonsense approach to business growth is exactly why we love chatting with her!

Resources Mentioned:

  • Colie James' Business First Creatives podcast

  • ChatGPT for content creation and repurposing

  • Flodesk for email marketing

  • Descript for video editing

  • Trello for content planning

  • Google Tasks for marketing organization

Your Next Steps:

-Work with Melissa: https://pictureperfectrankings.com
-SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
-Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
-Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

-Check out Colie James: Business First Creatives podcast

Links:

Used #keepitmovingpod on socials!

64: The Real Reason Photographers Avoid Their Books (It's Not Math)23 Jun 202500:28:05

Y'all, can we talk about the elephant in the room? That pile of receipts sitting on your desk, the QuickBooks notifications you've been ignoring for months, and that sinking feeling every time tax season rolls around? Yeah, we're going there today.

This week, we're bringing you Melissa's actual bookkeeper, Jenny Vazquez from Foxtrot Bookkeeping, to spill ALL the tea about why photographers need to stop DIYing their books and start treating their finances like the business asset they are.

"I just think putting negative energy towards your money is never good... when you're working on your money or looking at your money, you want it to be positive." - Jenny

What You'll Learn:
  • The #1 reason photographers should outsource their bookkeeping (hint: it's not what you think)
  • How often you should actually be updating your books (Jenny's answer might surprise you)
  • The most common bookkeeping mistakes photographers make and how to avoid them
  • Why using your personal Venmo for business expenses isn't the end of the world (but here's how to fix it)
  • The difference between working with an independent bookkeeper vs. your CPA's bookkeeping service
  • When to make the leap from spreadsheets to QuickBooks (and why you probably should have done it already)
  • Smart receipt organization systems that will save you during an audit
  • How proper bookkeeping can actually help you make better business decisions throughout the year
Bonus Gold Nuggets:

💎 The Gmail Receipt Hack: Create a new email folder each January (like "2025 Receipts") and set up automation to tag PayPal receipts. Just drag and drop receipts throughout the year for instant organization.

💎 The B&H Photo Strategy: Buy all your camera gear from one retailer so you can log into your account years later and pull all purchase history for depreciation tracking.

💎 The Weekly 10-Minute Rule: Jenny's ideal schedule is just 10-15 minutes weekly to review transactions while they're fresh in your memory.

💎 The Venmo Mix-Up Fix: Accidentally paid a contractor from personal Venmo instead of business? Just email your bookkeeper the receipt - they'll handle the reconciliation magic.

💎 The Subscription Audit: Ask your bookkeeper for a list of all your monthly subscriptions. You might be shocked at what you're paying for and forgot to cancel.

Connect with our Guest:

Links:

Used #keepitmovingpod on socials!

63: IT Girl to SEO Queen - How Melissa Turned Tech Skills into Photography Gold16 Jun 202500:24:07

Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity.

What You'll Learn:

Why your keywords are having an identity crisis -  Spoiler: Google doesn't know what you do either when you try to be everything to everyone.

The brutal truth about SEO timelines -  Real talk: 6-9 months to see decent progress, 18 months to consistently book clients. It's a marathon, not a sprint.

Group coaching vs. done-for-you decoded - Melissa breaks down why both paths work, depending on whether you have more time or money to burn.

Bonus Gold Nuggets:

Blog post templates are secretly broken everywhere - Melissa finds websites with EIGHT H1 headers on every single blog post. That's like wearing eight different hats to one event - confusing and not cute.

The blogging club that doesn't make you cry - Because apparently everyone hates blogging (shame on you!), Melissa created outlines so easy that even your overwhelmed mom brain can handle them.

AI prompts that don't sound like robots - She's teaching photographers how to use Claude for personal stories via voice messages, so your blog posts actually sound like you instead of a corporate manual.

The moving photographer's secret weapon - Start your SEO work 6 months before you PCS. Your future self will thank you when you're not scrambling to book clients in a new location while unpacking boxes.

 

Ready to stop letting SEO be the monster under your business bed? Melissa's approach strips away all the overwhelm and gives you a clear path forward - whether you want to DIY it or hand it off completely.

 

Feeling stuck? Get a Book free 15 minute discovery call with Alison to talk through your biggest business challenges and map out a strategy that actually fits your chaotic, beautiful life.

 

Links:

Use #keepitmovingpod on socials!

62: Frustrated to Fearless: How Alison Turned 7 Business Moves Into A Superpower09 Jun 202500:25:45

Melissa is putting  Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower.

3 Key Takeaways:

"Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to work its magic, and everyone underestimates how time-consuming this whole thing is.

Stalk Your New Market (Legally) - Research everything: traffic patterns, permit costs, whether you can actually shoot on Fridays without losing your mind on I-95. Your business model depends on it.

Embrace the Post-Move Cricket Sounds - After running two businesses simultaneously, you'll hit radio silence. Use it to unpack, find a dentist, and become the local expert instead of panicking at your computer.

Ready to level up your photography business? Whether you're moving or staying put, I've got the goods to help you rank higher and book better. Check out my offerings for ambitious photographers who are done playing small.

Moving your business and feeling overwhelmed? Alison's done this dance seven times and lived to tell about it. Book your free 15 minute discovery call and let her guide you through the chaos with actual sanity intact.

 

Links:

Use #keepitmovingpod on socials!

061: Email Marketing for Photographers with Mrs. Vondy: The Email Queen02 Jun 202500:41:03

On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many listeners struggle with - email marketing for photographers. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses.

Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an additional $13k that year from email marketing alone, she created The Email Club. Through her Email Club Membership, she's helped hundreds of business owners make thousands of dollars using email all in the time it takes to bake a batch of cookies! She's on a mission to make email the easiest and most fun part of your business.

Key Takeaways:
  1. Starting an email list is simpler than you think - You don't need freebies or complex welcome sequences to begin. Choose an email provider, create a simple opt-in page, and start emailing consistently. Shannon made $2,600 from her very first strategic email!

  2. Email weekly for best results - Consistency is key. You can batch-write four emails at the beginning of the month (they don't need to be long) and schedule them. Unsubscribes are normal and shouldn't discourage you - focus on serving those who want to hear from you.

  3. Location changes don't mean abandoning your list - When relocating, segment your lists by location and continue providing value to past clients. Share a mix of location-specific content and universal photography tips to stay top-of-mind, even with clients you may never photograph again.

Ready to improve your photography business SEO?

SEO doesn't have to be complicated! With 15 years in photography and 10 years in IT, I've cracked the SEO code so you don't have to. Whether you want to learn or have someone handle it for you, my coaching and done-for-you services will help you get noticed online and attract your ideal clients. Visit pictureperfectrankings.com to make SEO simple and effective for your photography business.

Need help with your photography business strategy?

As a military spouse photographer who has moved my business seven times, I know what it takes to adapt and thrive! I've gone from hobby income to consistent 6-figure sales through strategic business practices. If you're ready to break through roadblocks, attract dream clients, and finally see the profits you've longed for, let's work together! Book a free 15 minute discovery call and let's get your business moving in the right direction. 

 

Links:

Used #keepitmovingpod on socials!

60: Mini Mentoring with Caroline Eidson in Tulsa, Oklahoma26 May 202500:32:13

In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring.

Key Takeaways:
  1. SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking.

  2. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction.

  3. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts.

Looking for help with your photography business?

If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website.

Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session!

Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life.

Links:

Used #keepitmovingpod on socials!

59: Batching Working Smarter, Not Harder19 May 202500:18:58

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring.

Key Takeaways:
  1. Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once.

  2. Establish boundaries - Setting specific days and times for certain tasks (like client calls, emails, or ordering) creates structure and helps manage client expectations.

  3. Pair with Marketing Mondays - Consider creating a monthly cycle where each Monday focuses on a different marketing task (emails, social media, blog posts) to maintain consistency while avoiding overwhelm. Check out episdoe 51 for more on that!

Ready to streamline your photography business?

Struggling with profitability? Alison has relocated her photography business seven times as a military spouse and knows what it takes to adapt and thrive. Book a free 15 minute discovery call with Alison to learn how you can break through roadblocks and finally see the profits you've been longing for.

Feeling overwhelmed by SEO? Melissa has spent fifteen years in photography and ten years in IT cracking the SEO code. Whether you want to learn or have someone handle it for you, visit pictureperfectrankings.com to boost your website visibility and attract your ideal clients.

Links:

Used #keepitmovingpod on socials!

58: Quarter 2 2025 Update12 May 202500:36:24

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges.

Q1 Reflections

Educational collaborations and featured teaching opportunities, growing membership in The Blogging Club, podcast appearances, price adjustments for print products, streamlined client ordering processes, new lead magnets, and balancing business with family commitments.

Wins & Challenges

New marketing roles and partnerships formed, strategic systems refinements, website updates, revenue fluctuations with a strong final month, successful lead magnet launches, improved sales averages and SEO rankings, and managing business during periods of solo parenting.

Q2 Planning

Integrating AI tools to enhance the blogging club, scheduling podcast appearances, developing annual marketing calendars, updating the Keywords Research Course, hiring associate photographers, executing mini sessions with targeted email campaigns, refining inquiry automation systems, and hosting industry networking events.

Resources Connect With Us

Used #keepitmovingpod on socials!

057: Systems Superstar Colie James on CRMs & Client Communication05 May 202500:43:33

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process.

In this episode we get:

  • Colie's preferred CRMs and why
  • What emails to send every inquiry
  • What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one)
  • How to get her FREE video training to book more clients

Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers automate their processes, reclaim their time, and get back to living!

 

Links:

Used #keepitmovingpod on socials!

 

056: Stop Ghosting Your Own Leads28 Apr 202500:18:07

You're probably doing this and don't even know it!

Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries?

This week's episode is all about that crucial first step during inquiries into clients with a system!

 

Links:

Used #keepitmovingpod on socials!

BONUS: A Chat with Sabrina Gebhardt22 Dec 202500:50:28

This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle."

Enjoy this bonus episode and as always, let us know what you think on the Gram. 

 

Links:

 

055: Show Your Face! Using Video to Connect with Clients21 Apr 202500:22:58

Are you using video in your business? And not just for social media?

Showing your face will connect with your clients from the get go. We're talking about how we use video on the back end of our businesses for inquiries, clients, and email communication.

 

Links:

Used #keepitmovingpod on socials!

054: Client Automation - Work Smarter Not Harder!14 Apr 202500:26:24

This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate!

It can be scary at first when you forget what you've emails or tasks you've automated, or when they don't fire correctly. For the love, slow roll into this! Don't try to do it all at once.

Tool Time:

  • Use Zapier to connect apps that don't otherwise work together.

 

Links:

053: Mini Mentoring with Kayla Victor moving from Michigan to Dallas, TX07 Apr 202500:26:53

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram!

Kayla is moving again for the 5th time in 3 years! And no, she's not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this spring. You can find Kayla at kaylamariphoto.com.

In this episode we're nailing down:

  • In person networking
  • Promotional events while her SEO bakes
  • How to become a local expert
  • Lead magnet and email marketing

 

Links:

Used #keepitmovingpod on socials!

052: Financial Fridays31 Mar 202500:19:14

Face it. You have to look and talk about your finances.

Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping. 

If you're putting off logging expenses for you annual taxes.. listen to this episode! 

 

Links:

Used #keepitmovingpod on socials!

051: Marketing Mondays24 Mar 202500:19:13

How do you make sure you're consistently marketing your business?

How do you avoid the feast/famine cycle?

We're talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don't need to do everything, but you do need to be consistent.

Links:

Used #keepitmovingpod on socials!

050: Demystifying Branding with Kristin Korn17 Mar 202500:26:53

If you've ever given a side eye to the importance of copy writing or brand messaging, this episode is for you!

Kristin Korn is a brand and marketing master. She's the owner of multiple businesses including CORE Brand Marketing. On this episode Kristin demystifies branding - it's so much more than colors and a logo!

We're getting into unique value propositions, pain points, and triggers and how to utilize that in your messaging all over your website, emails, social media and more!

Mentioned in this episode:

Links:

Used #keepitmovingpod on socials!

049: Our Favorite Keyword Research Tool10 Mar 202500:15:34

We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What's being searched?

We're sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you.

Listen to Episode 5 about Keywords for a run down on what they are and why they're important. 

Links:

Used #keepitmovingpod on socials!

048: Mini Mentoring With Angie Moore in Summerville, SC03 Mar 202500:26:09

Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving! 

Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a couple years now and has some good things going! 

Listen in to hear how she can maximize boutique events and raise her prices. 

Want to be a guest on a Mini Mentoring episode? Complete this form! 

Links:

Used #keepitmovingpod on socials!

047: Oversharing or Just Right? What to Post on Instagram Without Cringing24 Feb 202500:23:58

No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let's get back to the basics … YOU.

What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there's much more than just your work to share about!

And believe us, people want to know about those every day details that seems boring to you. We're all nosy!

Challenge: Get out of the photography box.

Tool Time: Canva...undermining Alison's collegiate design classes in the best way. 

 

Links to Alison's Reels Mentioned:

Links:

Used #keepitmovingpod on socials!

046: Time Blocking Your Calendar17 Feb 202500:26:46

On this episode we're avoid mental fatigue and greater efficiencies with time blocking. There's two approaching to time blocking -

  • Taking personal days off for work/life balance

  • Batching work tasks & projects

We're giving you all the details on how we use time blocking in our businesses, and the tools we use to automate it.

Tool Time - TidyCal 

Links:

Used #keepitmovingpod on socials!

79: Mini Mentoring with Kristina Graff in Washington15 Dec 202500:29:00

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! 

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving.

Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer offering digital files & print credit. Kristin has been working hard to restablish her Google rankings, but also needs to think creatively with her new seasonal constraints - more rain, more cold, more inside

On this episode we talked about:

  • Header structure on her homepage
  • Struggling to fill events
  • Seasonal marketing & quarterly planning
  • Analyzing what is worth her time
  • Automating backend sales 
  • CRMs & gallery hosting

 

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: 39 Ways to Get New Clients - Alison Bell

Links:

Used #keepitmovingpod on socials!

045: 2025 Quarter 1 Update: We're Pulling Back The Curtain On Our Own Busisnesses10 Feb 202500:26:12

A new year of our own personal business updates! We're going to walk through what did or didn't work for Q4 - how we pivoted, adjusted and notes we're taking for next year. And we're sharing our plans for the current quarter and beyond.

Get ready bc if you haven't already planned your marketing for the spring and summer, ITS TIME!

Tool Time: Kat Schmoyer Calendars

 

Links:

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044: Let's Talk Money with Financial Coach Aqura03 Feb 202500:25:43

Are you financially ready for the slow season? How does that even happen?  Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business.

Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional background as a chemical engineer, Aqura loves simplifying financial concepts for entrepreneurs who are already juggling multiple responsibilities. She empowers them to always be their own best CFO, equipping them with the knowledge and confidence to make informed financial decisions that ensure long-term business success and personal financial security. Aqura has a genuine passion for connecting with business owners in the community, learning about their journeys, and celebrating the work they love. Aqura is a believer, a lifelong student, a bibliophile, and a self-proclaimed coffee connoisseur. When she's not immersed in her work, you can find her enjoying a single-origin pour-over at a local coffee shop, spending time with her husband and Rottie, or dancing to Beyoncé.

 

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043: Blog Better Than Bot27 Jan 202500:22:51

How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end!

On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time.

Topics we discuss:

  • Using AI well
  • Revamping older posts
  • Using AI to repurpose blogs

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