Explore every episode of the podcast Geronimo Unfiltered

Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym. He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything. He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls his baby. Three months after surgery his partner sent him a video of my heart attack, he inquired that day, and signed the same afternoon. Eight months later Athletic Culture has gone from stuck and reactive to $115k months, and he hit a goal we set for the end of this cycle before we were even halfway through it. Me, Connor and Sophie get into exactly what changed, and then his manager Taylor takes the chair to tell the owner's side of the story back to us. In this episode you'll hear: How Connor built a $100k a month gym with no sales system, no leads and no paid ads, and why that run was always going to hit a ceiling The retention play that turned the slowest weeks of the year into his biggest Fitness Passport month ever The playbooks and structure Taylor now runs, so problems get sorted before they become fires How to prove your culture instead of just claiming it, plus the hiring rule that protects it: character over qualifications, no dickheads What Taylor says owners get wrong the moment they finally hire a manager Loved this one? Binge this next: The Hidden Reasons Your Culture Sucks and How to Build One Built to Win. Connor says culture is his secret sauce. That episode is how you build yours on purpose. Connor went from a cardiac ward to $115k months in under a year, working fewer hours than he ever has. If you're ready to find out what that looks like for your studio, book your free discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ Chapters 00:00:00 Five businesses, 16-hour days, then a cardiac ward at 28 00:07:25 Why he didn't quit, he redesigned everything instead 00:11:21 Selling the pasta bar and the second cafe 00:15:00 System 1: sales 00:16:12 Culture is king, and how to actually prove it 00:19:33 How a 21-year-old ends up with five businesses 00:26:05 System 2: retention and the Survivor Series 00:27:57 System 3: playbooks, structure, no more firefighting 00:28:44 The heart attack video that brought him to Geronimo 00:34:40 Taylor takes the chair: the manager's view 00:41:06 The letting-go conversation every owner needs to hear 00:47:05 The 3-2-1 goal game: naming the November number 00:49:58 Final advice for owners and managers

Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good. Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what the hell they were doing. Six months later he's doubled the business on the exact playbook we teach studio owners, with nothing watered down or adapted for dogs. What almost stopped him had nothing to do with the industry, and everything to do with what he was refusing to let go of. That part of the story is the reason to listen to the whole thing. In this episode you'll hear: The exact model: a four week Calm Dog Kickstart, a 70% rollover rate, and a $148 a week membership (yes, for dogs) The moment he rang his coach to quit at 75k months, and the answer that turned it into 56% growth in two months The identity shift from doing the work to owning the business, and what was actually underneath the refusal to let go The 70% rule in action: he launched his vision book, lost four of his twelve staff in a week, and kept going anyway Why "you can't teach an old dog new tricks" is a lie, in dogs and in business owners (including a live fix for Doza's whinging Labradoodle) If this one hit, binge this next: STOP Playing Small. It's the other half of this story, because Nath's real unlock wasn't the kickstart or the rollover process, it was refusing to stay at the level everyone said was already good. Nath came in at 50k months running a dog training business, and the same frameworks took him past 100k with a mission to save 10,000 dogs. If he can do that in an industry we'd never coached before, imagine what the playbook does inside an actual studio. Book your discovery call here: ⁠https://bit.ly/p-your-studio-check-up⁠ CHAPTERS 00:00:00 The dog training business that broke our avatar 00:02:03 "I'm not your avatar, but I want in" 00:04:50 The business model: entry points and the Calm Dog Kickstart 00:07:47 Inside the $148 a week membership 00:11:31 Recap: 50k to 75k, then the bottleneck 00:12:28 The call with Rob that nearly ended it 00:14:47 Why he couldn't let go: the identity underneath 00:16:46 PSA: "my business is different" 00:20:58 The mission: 10,000 dogs 00:22:20 The 70% rule: losing a third of the team 00:24:57 What's next: the 10k Dogs podcast 00:26:33 Live demo: fixing Duke's whinging 00:28:44 Burnout, Separation Sunday and family 00:33:55 Moving the goal: 300k months 00:37:08 Business principles, not business models

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to the eight KPIs every studio business runs on. If you've ever felt foggy about who owns what in your partnership, this is the episode to send your business partner. In this episode you'll hear: The two-column rule that ends partnership confusion forever Why one throat to choke per KPI is the most underrated rule in business Doza's full story of nearly losing his business and his oldest mate The eight KPIs every studio business actually runs on Why Feel Good Pilates have only ever had to fire two people The single ego trap that kills most business partnerships The exact starting move Monday morning if your partnership needs this conversation Chapters: 00:00:00 Cold open 00:01:59 Why partnerships go murky 00:03:14 Doza and Ben, the lawyered-up war story 00:06:49 The mastermind room that saved Geronimo 00:08:01 The two-column rule, drawn live on paper 00:08:28 Who's actually the CEO at Feel Good Pilates? 00:09:00 How they secretly run a RACI model 00:10:18 Ange's column: culture, retention, team, ops 00:13:17 Numbers: why this one is always shared 00:15:20 Tam's column: lead flow, sales, content, brand 00:17:03 Mapping the 8 KPIs to one throat to choke 00:18:26 Why this clarity is why they'll hit $4M 00:19:00 Buy back your time: what each partner would delegate first 00:22:53 Did the split happen naturally? 00:25:20 The biggest mistake Doza sees in failing partnerships 00:28:18 Where to start Monday morning 00:29:48 Where the pilates industry is going 00:30:30 Vision reveal: 10 studios in 10 years Where to go next: If this hit, listen to The Real Reason Your Team Isn’t All In (It’s Not the Money). Ready to audit your own studio structure? Book a free 15 minute studio check-up here.

Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA.   So what did he learn? We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness studios in their traditional form? What kind of equipment are people looking for and how do we cater for it? What were the biggest fitness trends coming out of LA? If Sultan had a budget of $100k to open a studio today, how would he spend the money? What Sultan WOULDN’T do and a warning to all owners… … and a whole lot more  Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessau Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage. During a particularly tough time with my business, I asked my accountant this question. “Do I push harder or do I start driving Uber to supplement my income?” His response? “If you have enough time to drive an Uber, you have time to focus on your business.” Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List. So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today.  These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym… You’ll hear:  The ONE thing that will GUARANTEE your profits—and without it, you could fail The phenomenon happening on Google that is changing the GAME for all marketing strategies Why a fancy fit-out could mean a slow death for your business The team I’d be hiring from day one How to become a WORLDWIDE fitness brand, not just a local gym The steps I would take to ensure I was profitable on OPENING day … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Can’t find any experienced trainers out there? You’re not alone. Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers. Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers. As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’. So if there aren’t any trainers out there, who are you meant to hire? Let’s find out. You’ll hear:  The unique strategy that could help you secure your next best hire Why Doza got into a fight with Seek about his controversial job ad Why Doza hired an Operations Manager from Mcdonald's instead of a fully qualified personal trainer The injury that nearly ended Chris’s footy career and changed his mindset … and a whole lot more  Check out Chris over on IG @chrislawrence04 If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Most studio owners are more familiar with their love language than their financial metrics.  But did you know that everything you want in business and in life is on the other side of a couple of reports? Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you. You’ll hear:  2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three things you need to focus on to make more money and get the lifestyle you’re dreaming of 10:54 - What is a healthy profit percentage? 12:52 - Why cancelling your subscription isn’t going to do ANYTHING to your savings account 16:31 - The stats you should be looking at to become a RICH studio 17:31 - Which reports should you be checking in Xero? 19:35 - Should I include my wages as part of labour? 20:32 - The mistakes in your books that will make it VERY hard to sell when the time comes 21:59 - Is it better to pay yourself a wage or take profits? 22:26 - Should I be putting up my membership fees in keeping with inflation? 26:10 - is there a way to calculate your BAS ahead of time? 31:10 - What we’ve done at Geronimo to get our numbers financially healthy … and a whole lot more! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST. These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green. So how do you push through to the NEXT LEVEL and gain LEVERAGE? There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart.  Listen to this episode to find out: Why you won’t get yourself out of the business with the team structure you have right now The exact formula to get a team of A Players The ONE change you can make to your organisation chart that will ensure your KPI’s are met without fail The mental shift in our team that took us from a team of casuals running out the door after their shift to a COHESIVE and aligned group (even with 19-year-olds) … and a whole lot more Prefer watching over listening? Watch the video version here.  The diagram of the Golden Pyramid is here. Check out Soph’s job description here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The CrossFit industry is changing.  People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them? So what happens to an industry that was built on a steel will and peak physical strength?  Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs.  So what are their secrets? Let’s find out. You’ll hear:  Insights into how Jack & Jacob keep their studio relevant AND profitable The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it Should CrossFit follow the Hyrox path? How to gain a TRUE competitive advantage The BIGGEST mistakes they’ve made in the 8 years of owning a studio Their most important advice for studios that are struggling … and a whole lot more  Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here. Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this). Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator. You’ll hear:  How to capitalise on a downturned market (BIG tip revealed here🤫) Why your ads STILL aren’t working… How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. Queue up these episodes next: ➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan ➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan ➡️Triple Your Growth by Hiring THIS Staff Member ➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay ➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies ➡️The Team Handbook: What It Is and WHY Your Studio Needs It WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions.  So where are these members? And how can you get them into your studio? Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our Geronimo Unfiltered fam as well.  If you are currently feeling like everything is getting a bit harder, that people are stopping to spend and you can sense a wave of cancels or suspensions coming … this episode is going to help you not just stop those in their tracks but bring a WHOLE new wave of members through the door as well.  You’ll hear:  How to capture an ENTIRELY new market that you’ve probably never thought of  The $7 TRILLION DOLLAR Industry that you can ‘add on’ to your memberships with minimal overheads (EVEN if you’re a franchise)  What you can do to make sure your studio is the one thing that people don’t want to cancel  Why ads aren’t performing for you at the moment and what you can do instead  … and a whole lot more  Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s episode, we are answering YOUR questions. Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses   12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this 13:50 - Tips for maintaining a healthy cash flow so that you can finally have financial balance in your business 15:42 - How to get your team on board with hitting targets 18:13 - Ways to stop second-guessing yourself and build CONFIDENCE in your decision-making 21:46 - Strategies to help you spend time working ON your business rather than on the day-to-day management 31:41 - Our 5 non-negotiable daily habits that ENSURES we nail our weeks, every week … and a whole lot more  Listen to these episodes for more indepth answers and strategies: ➡️ 850 Members & 2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies ➡️ Triple Your Growth by Hiring THIS Staff Member ➡️ How to be a Better LEADER ➡️ Why Outsourcing your Confidence is the FASTEST Way to Close your Business Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What do you do when a member cancels their subscription? Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips.  But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them instantly. And it ALL happens in the Exit Interview. You’ll hear:  THE Exit Interview script (spoiler: it’s a gamechanger) The most powerful question you can ask that 9 times out of 10 will save the cancellation The secret offer that will bring them back in 3 months and cost you NOTHING! The real reason why people aren’t ever going to re-sign with your gym… … and a whole lot more  Want to stop your members from even wanting to cancel? Check out our episode on How to Bring a Member BACK from the Brink of Cancellation here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand — when's the right time to lean in? 00:06:25 Attention engine vs conversion engine 00:09:00 Why we canceled our short-form shoots 00:11:21 12M downloads, a 5-year commitment, and 2 years of silence 00:14:08 Your reality is always catching up to who you're being 00:19:53 The Vegas cocktails moment that changed how Danny records 00:22:41 Danny's offer stack — app, school, 1:1 00:29:09 The 40-out-of-100 signal you're under-pricing 00:38:30 The 5-minute lead rule — 100x more conversions 00:40:01 Pods as ads — how Doza grew 500% in 12 months 00:41:50 Sell by chat — 5 chats a day, non-negotiable 00:44:14 Doza's diagnosis: kill the app, build the back end 00:47:34 Bricks & clicks for studio owners 00:49:46 Monday morning — where do you actually start? 00:52:03 The belief loop, drawn out 00:55:29 The black coffee theory 00:57:35 You don't experience the world as it is, you experience it as you are

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member? It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them MORE involved in your studio. And of course, we have a storytime about when we had to kick members OUT of the studio and cancel their memberships. You’ll hear:  The group of members in your gym that are at the HIGHEST risk of cancelling without warning (these NEED to be on your radar asap) How to kick members out of your studio without creating a fuss Why cancelling someone’s membership can SAVE you from the annoying as f*ck members who will try to get a refund out of you The text messages we sent to members to guarantee they would be back … and a whole lot more  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions. Boosting team culture: Build a team that cares about the studio just as much as you do. Creating accountability: Empower your trainers and hold them to the Handbook standards. You’ll hear:  What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin) Prompts to craft YOUR unique mission statement The page that will make your team start WANTING to take accountability  … and a whole lot more  And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza. If you need some inspiration, grab our Handbook framework here. Books mentioned: BE 2.0 by Jim Collins Good to Great by Jim Collins Built to Last by Jim Collins WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons.  Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match.  In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it, apart.  Today we’re back with Part Two where we give you some tactical advice you can apply so that you can coach your team better but also create a culture where high performance thrives.  You’ll hear:  How to Have TOUGH conversations when people aren’t performing  Why you should NEVER use the word ‘Good’  The Two Pillars that set apart winning and losing teams  … and a whole lot more  Listen to Part 1 Here  Apple Spotify  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us.  We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you want to know how to have tough conversations and what it really takes to be a great leader make sure you hit follow so you don’t miss Part Two!  You’ll hear:  How to Get Your Team (and yourself) to WIN when EVERYTHING is stacked against you  The secret ingredient for long-term success, even more critical than winning itself How Josh got into coaching and the moment that it almost DIDN’T happen   What sets people apart who make it … and those that don’t  … and a whole lot more  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your leads a problem? Do you either have not enough of them OR the ones you have are rubbish quality?  Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it.  When we look at people’s accounts there are usually 3 things that we see straight away that are the key reason things aren’t working, the best news about these three things. They’re pretty easy to fix (in fact you can do it within 7 days) AND I’m going to give you the step by step on how.  You’ll hear:  How to tell if you’re currently wasting money on your ads  Why you keep getting terrible leads, and how to fix it How you can get MORE of your perfect members who actually want to pay you money The questions your ad agency needs to be able to answer  … and a whole lot more  If you want to get rid of your ads agency and get access to what we KNOW is working right now in the industry, all of the templates, scripts and support you need to not only generate 2-3 leads a DAY but also know how to convert them join the academy here for $100 a week. Be quick as prices will go up, If you’re not sure if this is your right next step or if you have a lead problem reach out at @hey.doza Listen to our episode where I break down gym math and 6 profit levers you can pull in 2024 on Apple and Spotify  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it? Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower.  You’ll hear:  The incredible story of how Cappo set up his first studio One thing you need to do IMMEDIATELY when you start your first gym (it’s going to save you SO much time and stress) 2 UNBELIEVABLE stories from his meeting with the NRL Coach that changed the way he ran his WHOLE business…  The three big things Cappo swears by to free up his time and focus on the big picture Cappo's unconventional hiring method that keeps his staff staying with him for the LONG-HAUL … and a whole lot more  Check out Tribe Social Fitness on IG @tribesocialfitness or www.tribesocialfitness.com WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear:  Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves) A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month … and a whole lot more Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yourself to pay your trainers STILL have the fight you and you’re just missing the HOW Watch along at home with the video version here. Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year. “Okay, but those gym owners are just LUCKY.”  That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of. They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business.  In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER. You’ll hear:  Stats that PROVE the profitability of the fitness industry The net margin that you can EASILY reach in your studio What the SUCCESSFUL studios are doing that sets them apart from their competition Why you’re earning money but your studio has STOPPED growing … and a whole lot more  Queue up these episodes next: 🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios 🎧You Will NOT Grow With a Team Full of Casuals 🎧Structure Your Week Like This and You Will Make MORE Money 🎧 Triple Your Growth by Hiring THIS Staff Member WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s podcast,  we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you. Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio. They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success? Tune in to find out. You’ll hear:  How they created incredible relationships with their members The motivation that has kept them going for 18 YEARS The steps they took to get OUT of the dark moments in their business and get back on their feet Why the size of your studio will impact your business in ways you haven’t considered  How they were able to get their TIME back and reduce their hours in the business … and a whole lot more  Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/ In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3 Northstar principles that stop you breaking your business with AI — Why you should never automate sales (and what happens if you do) — Why "departments are dead" and workflows are replacing them — Workflow 1: How to build an email marketing project that sounds like you — Why Claude beats ChatGPT for gym owners (and the exact stack to switch to) — Workflow 2: How to turn voice recordings into team playbooks in minutes — Workflow 3: The HR project that scripts hard team conversations for you — Why you're now the Chief Sprinkle Officer in your own business — The "AI Friday" rule that stops you wasting your week down the rabbit hole — How to use AI in a Pilates studio, yoga studio or gym without breaking what's already working If you've been ignoring AI - or breaking your business trying to use it… Listen now. Tools mentioned in this episode: — Claude → https://claude.ai — Claude Code → https://claude.com/code — Wispr Flow → https://wisprflow.ai Chapters 00:00:00 Claude Code found $2.3M in 5 minutes 00:01:32 The trap most studio owners are walking into 00:02:51 Northstar 1 — Don't start with AI, start with workflows 00:03:33 Northstar 2 — Skin to skin (human in the loop) 00:04:09 Why you should never automate sales 00:06:04 Northstar 3 — You're still the operator (the Iron Man rule) 00:07:49 Workflow 1 — Email marketing project 00:10:39 Wispr Flow — the tool that changes everything 00:14:03 Why most studios get email dead wrong 00:15:36 Workflow 2 — Playbook builder 00:17:51 You're the Chief Sprinkle Officer now 00:19:38 Workflow 3 — HR project (the whisper in your pocket) 00:22:48 The "AI Friday" rule 00:23:42 Where to start on Monday

Studios constantly tell us that their group sessions are a massive “vibe”.  But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke.  We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care about - is being part of a community. And the BEST way to do this, is to have trainers that are actively building relationships with the members because then guess what?  They’ll keep coming back. But how do you implement this? Joining me on today’s poddy is the one and only Pete Day. Pete Day (PD or Pedro to some) is known for being a 3x time F45 Playoffs Fitness Competition Champion and World Record Holder AND owning two of the most successful F45 gyms in Sydney. Suffice it to say, he knows his stuff. Join us as we talk about how to get your trainers NAILING their group sessions, how you can measure the success of your trainer's programs AND the most common problems members face at studios so you can make sure you’re not part of the problem. You’ll also hear:  The 3 pillars that will transform your ‘good’ trainer into one that people LOOK FORWARD to training with How to get the member who HATES feedback to engage in your classes How to create ‘coachable experiences’ that will stay with your members for a LIFETIME … and a whole lot more  Download our 5* Trainer Scorecard and get those trainers to memorable status ASAP. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like you’re constantly pushing but still not getting results? OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of casuals. When we owned a studio that had a line out the door for our classes… We had created a team that was built like a sports team and EVERYONE had a role on the field that was optimised for their strengths. It’s all about having your staff understand their unique role within your business. This is the Million-dollar Team Structure. You’ll hear:  The EXACT team members and positions we recommend hiring The BEST thing that you can do to build relationships with your members A case study of a studio that made 88 sales in its first month using this structure… Two key roles that practically pay for themselves … and a whole lot more  Queue up these episodes next: ➡️Triple Your Growth by Hiring THIS Staff Member ➡️How to Be a BETTER Leader ➡️How You Can Support Your Manager - From a Gym Manager ➡️You Will Hit Your KPIs CONSISTENTLY if You Do This ONE Thing WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you want to become the top 2% of fitness studios you can’t waste time like average people do. So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso. Once you’ve listened to this episode, not only are you going to feel MORE confident but feel like you can actually get shit done - so that you can get to the next level in your business. This is what we call the Calendar of a CEO. You’ll hear:  Four daily tasks proven to boost your sales Strategies to MAXIMISE your time (we all have the same 24 hours…) so that you can work on making money The 3 time slots that you should be calling your clients - they will pick up. … and a whole lot more  If you do the 30-Day High Sales Converter Challenge, every day for 30 days… send me a message at @hey.doza and I will throw in a FREE customised roadmap for you + so much more.  Are you still struggling with time management? Go back and queue up the episode You Will Hit Your KPIs Consistently if You Do This One Thing. We talk about the 4 step framework that is going to get you 40% of your time back. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This means that soon enough, you’ll be playing 4 rounds of golf a week and spending MORE time with your family. It’s an absolute goldmine of an episode. You’ll hear:  The ROLES of each sales converter and what makes them different How to ENSURE that your converters are meeting their sales targets EVERY WEEK How I would go about setting this up in my OWN studio Even what to do if you don’t have the staff to implement this … and a whole lot more  Check out our other episodes that will help you level up and get MORE time back this year: ➡️ You Will Hit Your KPIs Consistently if You Do this ONE Thing ➡️ How to be a BETTER Leader ➡️ Why Outsourcing Your Confidence is the FASTEST Way to Close Your Business WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone.  Why?  It’s not you … it’s your brain.  This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. And today we’re giving you the science behind why you can’t do it … and three tactical ways you can implement today to help you to get out of your own way and get those new members in the door.  You’ll hear:  What you need to make sure you have in place FIRST so you can succeed  Why so many business owners can’t focus on growth  The exercise that will help you not just call the leads BUT build a business you love that makes you sh*tloads of money as well  … and a whole lot more  If you haven’t listened to the previous episode with Kylie where we go deeper into what makes a high performer queue it up next. Apple  Spotify  Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it? In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their potential and get their businesses to the NEXT level. We’re talking all about what’s holding you BACK and the habits we can learn from high performers to integrate into our own lives. It’s unfiltered, it’s candid and it’s going to completely change your mindset.  You’ll hear:  The shocking factor that MOST high performers have in common… Whether high performers are BORN that way or if it is a skill that can be developed The ONE change you need to make that will kickstart your success Exactly how Kylie UNLOCKS the potential in her high-performing clients Bonus: How to set up your children to be high performers … and a whole lot more  Want to work with Kylie? You can find her on IG @kylieryan.mymindcoach, Facebook or her website mymindcoach.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Are your studio numbers inconsistent, week after week? What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph, the former manager of our BIGGEST studio, to take the lead on this one. Soph is giving insight into the 5 KEY things that helped her feel empowered as a manager, what motivated her to work hard for the company and most importantly: how she got incredible results (and Doza even learns a thing or two). But this is not just from our experience but based on what we have seen through COUNTLESS studios in our program. This one’s a tactical episode so stay tuned to the end when we tell you the next steps you need to take. You’ll hear:  What your manager ACTUALLY needs from you to succeed How to stop CONSTANTLY chasing your manager and get RESULTS instead The one thing you MUST do every single week if you want your business to grow … and a whole lot more  Want to be a better leader but don’t know where to start? Line up our episodes on leadership, delegation. Bonus points if you listen to our interview with OUR leadership coach. Rohan Dredge. Download our meeting agenda here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you? Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the door at 6 am.  This episode is invaluable if you’re starting to think about being a multi-business owner because we are walking you through all of the mistakes we made so that YOU don’t have to make them too. First things first: copy and paste WON’T work for your second, third OR fourth studio. Okay?  Let’s go. You’ll hear:  How we went from being the WORST studio in Sydney to being SOLD OUT Why your second studio will NEVER grow if you don’t do this ONE thing What SUCCESSFUL multi-studio owners all have in common Would we buy another studio again? (The answer will surprise you). … and a whole lot more  Don’t miss next week’s episode where Soph and I are talking about how you can support your managers PROPERLY. Do you know what level you are at in your business? Find out here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If your churn is higher than than 5%, then you NEED to listen to this episode. We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn problem. BOOM. And remember: if you reduce your churn, you DOUBLE your profit and it costs nothing. If you did this last year…It’s something that our most successful studios do every single quarter so this is your reminder to get it in your calendar this week. And if you’re new, just you wait. It’s going to be so easy, you’ll be wondering why you didn’t do it sooner. You’ll hear:  The two questions you need to answer to solve your churn problem The one thing 50% of owners DON’T DO and why they fail … and a whole lot more  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered.  But the first two won’t matter if you don’t nail the third one.  So make sure you stick around to the end. You’ll hear:  The three skills that WILL make you the owner of your dream business in 2024 What we can learn from Elon Musk and Jeff Bezos The thing most owners avoid (and why it’s holding them back)  The speech from a movie that changed how I lead  … and a whole lot more The good news is - you are not born with these skills, you learn them. Here are my top recommendations to help get you started on becoming a successful owner. Check out a list of books you MUST read here. Ted Talks: How Great Leaders Inspire Action - Simon Sinek Grit: The Power of Passion and Perseverance - Angela Lee Duckworth Videos: Any Given Sunday Speech - Al Pacino Speech - US Navy Admiral William H. McRaven Ben Lionel Scott’s YouTube Channel Have a listen to our episodes on How to Be a Better Leader and The Four Levels of Business. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in. In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours. Practical for fitness studio owners, gym owners, Pilates business owners, yoga studio owners and any wellness studio founder whose team is showing up for shifts but not for the mission. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Want the Vision Book template Doza references in this episode? Get the exact rip-and-raid template delivered to your inbox → https://bit.ly/p-vision-book-template CHAPTERS 00:00:00 — The one thing every business problem comes back to 00:00:36 — Ryan: why I quit a $1M studio 00:02:36 — What would've made me stay 00:03:10 — The Vision Book: 3 years, present tense, magazine format 00:04:02 — What actually goes in a vision book 00:04:39 — No vision, no fork in the road 00:05:34 — Why a clear vision creates instant buy-in 00:06:31 — Case study: She Can 00:09:21 — Case study: New Strength 00:12:29 — Case study: More Time Academy 00:14:43 — Case study: Frontline 00:18:21 — Case study: G3 King of the Mountain 00:23:32 — Your team will not get excited about a number 00:24:34 — Monday morning move 00:25:30 — The Geronimo manifesto, read live

Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high performing studios and have uncovered a crucial difference between those who are doing well, and the studios that are struggling. It’s their ability to CONSISTENTLY hit their KPIs. Not just one week every now and then, not fluking two in a row. They hardly ever miss. And it’s because they actually have the time to spend on nailing their goals, rather than bouncing from fire to fire. If this sounds like you… we need to get you out of the admin and into MONEY-MAKING activities. You’ll hear:  The 4 step frame-work that will help you gain 40% off your time BACK The secret to achieving your KPIs that ALL high performing studios do The mindset that is stopping you from COMMITTING to your business … and a whole lot more  Want to learn more about delegating? Listen to our episode here. Looking to be a better leader in 2024? Listen here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN when you’re hitting your goals. This year we are getting you out of the HUSTLE and back into ENJOYING your studio. You’ll hear:  Why revenue alone won’t get you to a 7 figure studio Why you still have a JOB and not a BUSINESS The key ideas and pain points that make up each level so that you can NAIL them and move forward Why I fired 3 out of 4 staff AND banned 15 MEMBERS from using my gym … and a whole lot more  Want to know more? Click here to access our Four Levels Notion Checklist.  Are you a multi-studio owner? Reach out to us here. Episodes to kick start your 2024: New Year Goal Setting - But Not as You Know It How to Turn Your 7-Day Trials Into LIFETIME Members 6 Profit Levers to Pull in 2024 (& They're NOT What You're Thinking) How to be a BETTER Leader WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unreasonable expectations which easily feed into the internal narrative of “no one cares about my business as much as I do.”  No, they don’t. And they shouldn’t. It’s YOUR business and it’s your job to provide your staff members with the SKILLS to step up so that they actually WANT to meet you at your level. Luckily for you, it’s an easy fix. Tune in to hear the three elements you need to work on to get your team to work WITH you and not FOR you. You’ll also hear:  The exact reason why your staff AREN’T engaging in critical thinking How to get the BEST out of your staff The three things that every high performer needs to succeed My top 5 book recommendations that will take your leadership skills from 0 to 100 How to know when it’s time to pull the plug on a staff member … and a whole lot more  Check out the leadership books I recommended here: Multipliers: How the Best Leaders Make Everyone Smarter Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Legacy: What The All Blacks Can Teach Us About The Business Of Life Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire Traction: Get a Grip on Your Business Want more tips on leadership? Listen to this episode on How to be a Leader I did with my personal leadership coach Rohan Dredge. Listen to our episode on Building a Business You LOVE, not Hate. Looking to make 2024 the best year yet? Listen to our episode on the Triple Bottom Line. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you can pull, and it’s not adding protein bars to the shelves or selling more merch - these levers are things that will give you more revenue and more profit every single month.  Ready?  You’ll hear:  New offers that increased our profit by $120,000 A MONTH  The one thing that NEEDS to change if you want to make a profit  How to make money off your challenges (AND get better results)  The goldmine you already have in your gym, that’s currently costing you $78,000 a year  … and a whole lot more  Download the Labour Efficiency Rate calculator.  And Listen to How to Make $250K in 90 Days Part One and Part Two.  WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

How many leads do you have right now?  If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet?  Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet.  And the best part is that email marketing is something hardly any of your competitors will be doing well right now AND IT GETS TO BE EASY (especially if you listen to this episode).  In this week's solo episode, I’m giving you tactical advice and the actual tools, templates and structure you need to convert this goldmine into members TODAY.  You’ll hear:  Why writing your Emails has felt HARD in the past Six BEST PRACTICE principles that will make writing emails as easy as having a conversation  The one excuse you’ve been using to AVOID email marketing and why its NOT VALID anymore  Four Frameworks ACTUAL marketers use to get results (and the one I’ve found that actual BILLIONAIRES use)  … and a whole lot more  Download the templates and frameworks here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life.  You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door starting their trials and setting their New Year's Intentions is where it all begins.  This year we’re giving you everything to make sure it’s the LAST TIME that your members need to start again. On today’s poddy, we’re talking all about how to transfer that signature offer and turn it INTO a rollover. Forget the 20-30% retention rate myth, we’re getting you to 80 PERCENT. You’ll hear:  How to reverse engineer and attract your PERFECT member The FOUR activities we created to ensure that our newbies were COMMITTED to our studio How to keep your TEAM motivated to KEEP your members on board as well … and a whole lot more  Download our customisable STARTER PASS here. If you want to do some reading over the summer be sure to check out Hooked and Atomic Habits. Want to find out more about our onboarding process that helps KEEP retention? Listen here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

When you think about 2023 were you in control? Did you achieve that goal you set out to achieve?  Everything in life is a choice. Either you make the choice, or the choice is made for you. So I want you to ask yourself what do you ACTUALLY want out of 2024? And do you have a plan in place to get it? Because without one, you’re not going to get anywhere NEAR your goals. On today’s episode, we are building your 2024 plan WITH YOU using an interactive worksheet. We talk all about the three aspects that make up the TRIPLE BOTTOM LINE and how you can win back what you think is missing from your business. Download our interactive worksheet here and let’s get STARTED. … And don’t forget to take the lid off. You’ll hear:  The secret of the wealthy that KEEPS them WEALTHY Why your goals have FAILED in the past  The one thing you’re doing that LIMITS EVERYONE else around you  … and a whole lot more  Download our worksheet here. And we’d love to see it and hear what you think! Reach out @hey.doza and @thegeronimoacademy WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If revenue isn’t the most important metric anymore, what is? It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter. And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even. We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with industry trends. So in this episode, Soph and I cover off 5 KEY trends backed by DATA, which are guaranteed to help future-proof your business against the economy. So grab a pen, grab a piece of paper and let’s go.  You’ll hear:  How to go after the leads that your competition is IGNORING Which marketing tactic do you need to change today because it is OLD NEWS The wellness revolution your newcomers are embracing, and why you can’t afford to miss out … and a whole lot more  Slides for worksheet WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If I asked you the weakest link in your business, what would it be? One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common… They are OUTSOURCING their CONFIDENCE.  Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to do it? We’ve told you before that WE were the problem with our clients. We ran ads for studios, and we made their sales but ultimately when they left us … they closed their doors.  In this episode, we want to talk about the difference between delegating and outsourcing and the type of outsourcing that is a one-way ticket to closing your doors for GOOD. You’ll hear:  7 things that you should NEVER outsource  One simple step to identify critical areas lacking in your business Actions you can take in the next 90 days to ensure YOUR studio isn’t next … and a whole lot more  Check out Dan Martell’s book Buy Back Your Time here. If you want to hear more about advice for struggling gym owners, check out our Breaking News episode here. Learn about what hidden tax is causing you $150,000 here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through. Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented Australia on multiple occasions, including at the Commonwealth Games in 2010. She is an exercise physiologist, a yoga instructor, and a pilates instructor AND owns the fitness app, Fresh Body Fit Mind. Amanda walks us through getting an unexpected diagnosis that changed EVERYTHING, why she couldn’t bring herself to watch the 2012 Olympics and how she came back so brilliantly from rock bottom to absolutely NAIL her career. This chat is moving, powerful and inspiring so make sure you take a listen! You’ll hear:  The ONE thing you can learn from Amanda that helps her to PUSH through the pain The surprising factor that would have helped Amanda to be a BETTER Olympic athlete How the pressures of those around you can affect your measures for SUCCESS The conditioning of a top athlete that we can ALL incorporate into our businesses You can find Amanda online @amandabisk or over at www.freshbodyfitmind.com Fitness App: Fresh Body Fit Mind WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new. Your revenue says you're at level 2. Your behaviour says you never left level 1. Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed through all three levels to build a self-running, net-growing studio. The pattern was every time she got stuck, it wasn't a business problem. It was an identity problem in disguise. The line that will hit you: "If your team isn't all in, that's not a team problem. You haven't become the person worth quitting three other jobs for." Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up In this episode, you'll learn: • The 3 identity levels every gym and studio owner must move through (operator, manager, multiplier) • Why your revenue can say level 3 while your behaviour keeps you trapped at level 1 • The "double dip paradox" — why results always get worse before they get better when you delegate • What "no one's as good as me" is really telling you about your identity, not your team • Why most studio owners accumulate skills but never make the actual identity shift • How one studio owner went from overwhelmed operator to multiplier with consecutive months of net growth • The self-coaching prompt that changes everything: "Where am I contributing to this?" If you own a gym, Pilates studio, yoga studio, or any fitness business and you're successful on paper but stuck in practice… Hit play. Next episode worth your time: Why Some Studio Owners Win - And Others Stay Stuck [https://youtu.be/_kBG1in5UAw] CHAPTERS 00:00:00 — "I'm making money but I don't love my business anymore" 00:01:15 — Level 1: The Operator — victim to victor 00:03:10 — What level 1 sounds like 00:05:02 — The adult learning curve 00:05:50 — Level 2: The Manager — letting go of control 00:07:04 — Why you won't delegate (and what you're really afraid of) 00:09:01 — The double dip paradox 00:09:41 — Level 3: The Multiplier 00:12:18 — The complacency trap at level 3 00:13:27 — "My team isn't all in" is an identity problem 00:14:51 — Becks: from operator to multiplier (full case study) 00:20:48 — Monday morning move

Do you know how many of your members are on suspension and just HOW MUCH that is costing you? The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you?  We're doing live maths on the poddy again so you know what that means #DozaMaths. Get your calculators out and let's talk about our THREE-step process to increase your revenue from suspensions ALONE. You’ll hear:  How to segment your suspension list and work out WHICH members are most likely to come back How to entice your “zombies” (members on updated suspension) back into the studio When it’s time to cut your losses … and a whole lot more  Want to find out how we look at your studio's numbers? Listen to our episode on our benchmark reports and findings. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else. Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick. Joining Pete Day and I by the poolside today is Danni Belle, a strength and conditioning coach, owner of Work It by DB as well as her very own Nike-Lululemon hybrid activewear brand, DB Active all while posting daily for her 1 MILLION followers on Instagram. This episode is full of banter as we talk about how her Hotmail username as a child created her ENTIRE brand, (and what Pete’s was), missing the podium for a slice of cake, and why the Australian embassy forced her to fly home from Bangkok. You’ll hear:  How framing your language is KEY in setting yourself up for success The one thing we have seen in common across ALL of our Bali interviews that will get you to the NEXT level Danni’s no-bullshit change that can make someone go from being AVERAGE to AWESOME The one question Danni wished we had asked (spoiler: it’s how much she can hip thrust). You can find Danni online @dannibelle or over at www.dannibelle.com Podcast: Fitness Fix Activewear: DB Active Fitness App: WRKout with DB WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you don’t stand for anything, why would anyone stand with you? Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it ALL comes back to price. On today’s episode, Soph and I talk about the THREE main areas that are overlooked when you are building your studio’s processes, and if you take the time after the episode to make a plan to JUST fix these, then you'll be well on your way to helping more people, creating more fulfilment for your team AND… it’s going to make you more money. You’ll hear:  How to help your members find SOLUTIONS instead of letting them walk out the door The one thing you can do to ENSURE that your team care about your business as much as YOU do Why UNDERSTANDING your member, and offering them a THIRD SPACE will guarantee their stay … and a whole lot more  Download our Avatar Worksheet so that you can get a headstart on finding your IDEAL member. Listen to Soph’s episode and check out our episode on What the Gurus AREN’T telling you about your ADS WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza