In this episode, Jimmy Purdy is joined by Ryan Stratemann to delve into the intricacies of automotive repair and business management. Ryan shares his journey from a one-bay shop to expanding his business, highlighting the importance of proper bookkeeping, proactive vehicle inspections, and pricing strategies. They also discuss the success and challenges of creating educational content on social media, emphasizing the need for authenticity and technical expertise. 

00:00 Started TikTok, gained 10,000 followers quickly, monetized.
05:28 Long videos succeed organically without paid ads.
07:46 Customizing content based on the audience's skill level.
12:40 Joining ASOG doubled revenue and benefited technicians.
14:31 An Unsafe workplace led to my resignation.
18:28 Price increase led to fewer customers visiting us.
21:18 Gear selection needs expertise and personalized advice.
24:13 Could you make sure to find the root cause before the transmission repair inspection?
29:02 Now, we inspect the entire vehicle, not the transmission only.
31:27 Bigger cities' customers appreciate detailed diagnostic explanations.
36:10 Proper diagnostic fees incentivize thorough, accurate work.
39:11 Brother learned automotive trade from HVAC work.
42:57 No time to watch videos, feeling overwhelmed.
45:00 Technicians often feel forced to open shops.
49:39 Insatiable thirst for comprehensive technical knowledge.
53:12 Editing videos: time-consuming and detail-oriented process.
56:31 Promotes quality auto repairs over new purchases.
57:21 Shop owner by day, comedian by night.

In this episode, Jimmy Purdy is joined by Chris Cotton, a recognized expert in auto shop coaching. Chris talks about the intricacies of automotive parts pricing, revealing how list prices often mislead customers. Jimmy and Chris also discuss the transformative impact of raising labor rates on profitability, stressing how many shops undervalue their labor. Lastly, Chris recommends a campaign to announce changes in shop hours for better training schedules, emphasizing the benefits for both customers and employees. 

00:00 Consider consumer preference when naming an auto shop.
08:08 Great free information helped me move forward.
15:40 Entrepreneur ignores business plan, faces failure.
20:34 Dealers can increase margins by ignoring the list.
21:43 Honesty and integrity are essential in business.
28:55 Misinformation and clickbait in automotive repair.
35:47 Information gathering and implementation, not just copying.
38:30 Inaccurate shop management systems mess up labor costs.
45:11 Honest estimates only, bring your car in.
52:56 Effective communication is the key to success.
55:57 Auto shops need efficient service advisors for success.
01:03:08 Technicians are leaving the dealership, and there is an urge to support independent shops.
01:09:33 Implementing a 4-day work week boosts productivity.
01:13:14 Prepare for change with proactive communication strategies.
01:20:06 Constant content updates for shop owner improvement.
01:21:28 Provide income statement and business summary for review.

In this episode, Jimmy Purdy is joined by Steven Fafel, and they discuss the complexities of modern marketing. Steven emphasizes the critical role of online scheduling in streamlining customer experiences. Jimmy shares the importance of adjusting prices based on customer feedback to enhance service quality. They also delve into the significance of social media and event attendance as fresh marketing tactics. 

00:00 Success from community recognition and car repair.
05:17 Striving for greatness in new programs and systems.
08:57 Disagreement with business practices and dealing with difficult customers.
10:11 Limited time, focus on business success.
16:08 Older shops need to adapt to technology.
19:07 Having a good time at the shop.
20:50 Optimizing marketing strategies for online and offline conversion.
25:53 Discovering successful shops online led to a positive experience.
29:23 Focus on customer acquisition to increase growth.
30:04 Auto ops delivers results in month one.
33:19 Startups struggle with constraining feedback from contracts.
36:50 Surveyed online scheduling methods, and found a lack of availability.
39:32 Gearbox sounds like a summons. We should go.

Is social media important in the automotive industry? In this episode, Jimmy Purdy and Parker Branch, share insights on maintaining a positive shop culture amid employee turnover. Parker emphasizes proactive engagement with employees to retain talented staff, including regular performance evaluations and open discussions. Additionally, they delve into the benefits of using social media platforms to market the shop and attract both customers and potential employees.

00:00 Importance of accountability in business discussions.
04:57 Mechanic's journey from high school to entrepreneur.
09:53 Positive changes, initial concerns addressed, overall satisfaction.
13:44 Challenges and successes are temporary in business.
15:45 Gratitude for key employee's extended dedication.
19:13 Quarterly performance evaluations and team bonding at lunch.
20:47 Listening to what others want, setting expectations.
26:35 Stay vigilant and adapt to prevent mistakes.
30:03 Using tactics to cope with past struggles.
32:22 Marketing dollars attract potential employees through social media.
34:27 Build trust by making your shop fun.

In this episode, Jimmy Purdy is joined by Josh Flat, owner of Flat Out Automotive in Sally County, West Jordan, Utah. Josh talks about the motivation he receives from a friend's doubts, sparking his journey to business ownership. Jimmy and Josh also discuss the importance of raising rates and building client relationships, providing insights into maintaining quality service and customer satisfaction. Josh shares his personal struggle with health challenges and the impact of business stress, emphasizing the need for self-care and seeking support in the industry.

00:00 Enjoyed unexpected trip to Utah for work.
06:35 Struggling with shop's financial expectations after partnership.
07:49 Tough transition, low prices, focus on marketing.
13:18 Confidence and reducing anxiety are crucial. Coaching helps.
14:41 Pressure to not disappoint; physical pain acknowledged.
19:28 Outsourcing marketing, but lacking insights and control.
21:21 Self-reflection leads to better leadership and growth.
26:01 Prefer slow days over working for no pay.
29:35 Embrace challenges, double down, and stand resilient.
32:24 Technicians work hard, fix cars, and grumble.
33:50 A Complex industry requires mental agility and client advocacy.
37:58 Seek support from others who understand.
40:14 Learning from each other to improve skills.
43:11 Fear of imperfection hinders repair progress.

In this episode, Jimmy Purdy and guest Gilbert Khoshaba discuss how attending ASD transformed his customer interactions and business growth. He shares the challenges of transitioning from an employee to a business owner, setting ambitious goals like expanding to four shops by age 45. They explore the struggles and opportunities in marketing, underscoring the importance of social media, coaching, and effective marketing strategies. 

00:00 Transitioned from various jobs to car mechanic.
05:23 Self-taught technician becomes BMW specialist.
09:40 Watching a German guy restore and work on BMWs.
12:03 Average repair order is $1800, mastermind group.
15:52 Feeling lost in shop expansion and planning.
17:58 Setting goals drives motivation and productivity.
22:58 Flexibility and perseverance are key to success.
23:19 Shop owners focus on fixing cars, turning a profit.
28:21 Considering shop Genie or Steer for business, seeking advice.
29:53 Online networking platform for connecting various industries.
33:08 Hollis Brothers Autoworks: Auto service by KZ Hollis

In this episode, Jimmy Purdy welcomes Jessa Boyd and Tilly Corser from George's Friendly Auto Service in Lincoln, CA. Jessa shares her experience of classes not aligning with her goals, emphasizing the value of researching instructors and reaching out to experienced individuals. The trio also talk through the ethical considerations of offering free diagnostics and the importance of building trust with customers through transparent communication. Also, listen and learn about the innovative dispatching system at George's Friendly Auto Service, which has boosted efficiency by matching work to technicians' strengths.

00:00 Building relationships with customers is key.
09:00 Thorough inspections are essential to avoid misunderstandings.
11:16 Rechecking inspection for thorough and accurate results.
21:15 Dispatch based on strengths for the efficient shop.
24:55 Embracing growth and learning in the industry.
29:59 Using different concepts in the real world.
37:58 Simplifying complex information to gain customer trust.
41:03 Reevaluate approach, avoid over-analyzing, trust intuition.
44:00 Over the phone, build rapport, create doubt, explain complex.
50:04 "Goal determines direction; quick vs comprehensive service."
58:59 Seeing diverse opinions, learning, and respecting differences.
01:04:19 Controversial topic of paying for coaching was discussed.
01:07:33 Misaligned goals with instructor, seek prior advice.
01:10:33 Secretly invited Tilly to join last minute.

In this episode, Jimmy Purdy and Dave Krukowski discuss ways to navigate the complexities of marketing and customer retention in the automotive industry. Dave talks about the effectiveness and challenges of direct mail and retention marketing, emphasizing the necessity of regular service reminders. Together, they talk about the issues surrounding customer service, highlighting the importance of setting clear expectations and personal interactions, particularly around handling transmission work. Their discussion provides a wealth of strategies for auto shop owners aiming to enhance their customer experience and operational efficiencies. 

00:00 Finding purpose, navigating change, and setting direction.
07:23 Eight years in golf provided valuable customer service.
14:38 Efficient management ensures a successful customer experience.
19:02 Self-taught in asking critical qualifying questions.
23:58 Loyalty program and personal touch in service.
29:46 Efficient customer appointment process in auto service.
34:41 Evolved inspection process ensures vehicle maintenance compliance.
41:57 Encouraging customers to trust and spend less.
48:13 Summary: Predictive maintenance services for transient area population.
49:19 Decline in service, less customer engagement, reminders.
59:05 Feedback shapes recommendations for vehicle maintenance.
01:00:32 Efficient process ensures consistent client satisfaction and success.
01:10:41 Navigating the middle ground, adapting to change.
01:14:30 Maximizing marketing returns through targeted customer acquisition.
01:16:39 Promoting business, seeking support from friends.
01:24:19 Struggling with technicians' preconceived notions and bad data.
01:28:46 Interview process is vital to maintain data integrity.
01:33:39 Concise communication and sticking to the process.

In this episode, Jimmy Purdy welcomes Scott Pelava, a seasoned shop owner and community figure, on The Gearbox podcast. The conversation dives deep into the real challenges and personal costs of owning and operating an automotive repair shop. Scott shares his early struggles transitioning from technician to owner, highlighting the steep learning curve in mastering the business aspects to ensure growth and success. Both Jimmy and Scott discuss the critical balance between work and family life, revealing the personal sacrifices often made by business owners. 

00:00 Seeking help from old coaching company to resolve issue.
06:04 Scott created a social media group and it grew rapidly worldwide.
15:53 Discovering marketing failures leads to business reflection.
19:26 Skilled technician seeks new opportunities due to disrespect.
22:40 Self-improvement and pushing others to excel.
27:34 Technicians seek solutions from various sources for problems.
35:11 Unending work stress, missed family time, neglect.
38:27 Reflecting on past client appeasement efforts.
43:12 Techs becoming owners, diminishing productivity and impact.
50:52 Networking led to finding new CRM options.
58:08 Positive feedback on classes, with minor issues.
01:01:28 Different customers, different needs, different services offered.
01:07:33 Coordinating ASOG scholarship for struggling shop owners.
01:09:45 Overdoing trade shows, scheduling classes, research.

In this episode, Jimmy Purdy and Dan Thieken discuss the complexities of managing and growing an automotive repair shop. Dan shares his experiences and challenges with business ownership, stating the importance of appropriate pricing and capital management. Jimmy discusses the evolutionary journey of his auto shop, highlighting his strategic shift from tires to full-service offerings and the critical role of seizing market opportunities. 

00:00 Power sports tuning big with community support.
05:44 Interest in tires but focus on profitability.
11:46 Concerns about equipment purchase and financial impact.
20:49 Efficiently breaking down tasks in automotive services.
25:16 Felt the need to make more money.
31:55 Multiple shops' positive experience with client transition.
35:47 An experienced guy reflects on business challenges.
39:16 Opportunities must be seized to avoid mistakes.
44:08 Unique cutthroat market, limited communication with others.
51:13 Rapid development causes concern about the community's future.
57:28 Research instructors before attending classes; seek advice.
01:02:52 Challenging to motivate others without being salesy.
01:04:03 Technicians and shop owners embrace industry change.

In this episode of The Gearbox Podcast, Jimmy Purdy explores the intricacies of running an auto repair shop with veteran mechanic Jeff Compton. Jeff underlines the importance of setting clear boundaries between technicians and customers to maintain the focus required for quality repairs. Jimmy reflects on transitioning his shop from transmission specializations to a more diversified range of maintenance services. They also discuss the challenges faced by service advisors, emphasizing the crucial balance of technical knowledge and communication skills when explaining car issues to clients. 

00:00 Boss struggles with competitively priced oil changes.
03:48 Customer complaint, brake estimate, delay over filter.
08:44 Seeking information from technician to provide accurate response.
10:56 Act immediately, don't delay for efficiency.
12:58 Oversee shop, handle repairs, advise staff, manage the office.
18:07 Counter, explain, listen, advise, own, stop.
20:31 Balancing tech expertise and customer communication challenges.
22:51 Simplify technical explanations for better client understanding.
27:20 Avoid distractions and focus on the job.
30:09 Minimize personal interaction while working effectively.
33:12 Prepare for more challenging driving conditions.
36:02 Santa Fe with the heating issue from gases.
39:59 Explaining customer options for vehicle transmission repair.
42:27 Customer disputes injector replacement, but issue confirmed.
45:56 Embrace authenticity and evolve without fear.
49:14 "Fort McMurray attracts trades workers for big money."
53:59 A New job makes time scarce and rushed.
57:12 Podcast brings therapeutic, humbling, and impactful conversations.

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Jeff Compton to dive into the intrinsic challenges and dynamics of automotive business leadership. Together they explore the delicate balance of team involvement in decision-making, with Jimmy emphasizing the significance of not springing new processes on employees unexpectedly. Jeff shares his perspective on the dangers of absentee leadership and its detrimental effect on team morale. The pair also delve into sustainable business practices, cautioning against the risks of relying on a single talented technician for business success. 

00:00 Confusion among diehard Ford car enthusiasts.
09:42 Speculation on reasons for employees leaving the shop.
14:28 Maintaining motivation through constructive feedback in work.
18:57 Seeking solutions and finding the positives.
24:27 Flat rate techs take breaks, and maintain comfort.
28:07 Different people have different attitudes and memories.
36:47 Employees seek good leadership and communication skills.
42:51 Change is coming, new systems are in place.
47:10 Discussed car repairs, focused on ADAS systems.
51:48 Considering equipment investment and team commitment.
58:08 Recent discussions on implementing the 300% rule.
01:02:04 Lowering price point, small increments, tech time.

Jimmy Purdy talks with John Eppstein, a seasoned automotive business owner. John discusses the importance of promoting community service to build trust and attract support. He also shares his journey of expanding John's Automotive Care from one shop to multiple locations, emphasizing the need for tailored marketing strategies. Lastly, John underlines the critical role of having the right team in place and the challenges involved in hiring and retaining qualified employees. 

00:00 "I find potential, work, and move on."
04:35 Shop interviews, call applicants, unconventional tactics, drinks.
07:30 Improved interviewing process led to unexpected issues.
11:08 Seeking collaborative and open-minded individuals for the team.
14:17 Progressed from apprentice to experienced shop owner.
16:37 Experienced tech seeks advice from supervisor.
20:40 Express gratitude, listen and engage with employees.
25:35 Learning marketing and advertising helps business grow.
26:09 Learning, growth, diversity, and individuality foster success.
31:42 Adapted marketing approaches for different areas.
32:23 Marketing companies lack effective tracking and analysis.
38:15 Varied BDG groups formed a strong supportive network.
38:56 Asking for help, community service, supporting events.
43:32 Show willingness to help those in need.
48:51 Challenges in the San Diego auto repair industry.
49:37 Local car shops must charge fair prices.

Today, Jimmy Purdy sits down with Austin Goodlett, a two-year veteran shop owner who candidly shares the hurdles of entrepreneurship in the auto repair industry. Austin stresses the critical nature of understanding business numbers and the complex dynamic of valuing one's services while navigating the owner's multifaceted role that spans from technician to manager. Pivoting from the initial drive to increase car count, Austin now prioritizes solidifying a financial foundation for his shop's operations. Further in the episode, the guys reveal the nuanced struggle with charging fairly for diagnostic services, an area Austin is passionate about, leading to a transition to a retainer-style fee structure to better convey the worth of such labor-intensive work. Both Jimmy and Austin share the essentials of customer education, illustrating the latter's commitment to fostering trust and transparency through social media and video content and underscoring the significance of charging for thorough vehicle inspections.

00:00 Technician understands the need to charge for parts.
09:39 Transitioned from hobby to professional mechanic successfully.
14:12 Confidence and tenacity are essential for success.
17:58 Charging 4 hours for diagnostic, providing detailed reports.
25:04 Detailed employee handbook to prevent past issues.
27:55 Hoping they care, working efficiently for more.
32:43 Customer understanding, lift kit challenges, torch work.
41:40 Tech shortage, leadership lacking, industry challenges remain.
46:52 High-ranking individuals afford jiu jitsu gym; trust and intimacy develop quickly.
49:38 Selling and busy, rich get richer, world's ways.
53:15 Explaining services and the importance of education.
01:02:00 Free car inspections lead to pressured sales.
01:03:30 Assessing car condition and setting labor rates.
01:08:15 Always learning, new challenges in mechanics.
01:16:05 Aspiring to pay technicians well and succeed.
01:19:24 Debt led to industry realization and improvement.

On this episode of The Gearbox Podcast, Jimmy Purdy invites auto repair shop owner Nate Winston, who shares his experiences and future ambitions in the automotive industry. Nate recounts his decision to branch out on his own after a partnership fallout, underscoring the importance of vision alignment and work ethic in business collaborations. As they discuss the evolving landscape of auto repair, Nate touches on his plans to build a state-of-the-art facility and his commitment to remaining hands-on in his shop's day-to-day operations. Moreover, the duo discusses the integral role of modern technology in automotive service, from improving customer interactions to the complexities it adds to vehicle repair work. 

00:00 Conflict with a partner, differing goals, plans.
05:14 Passion for cars and family kept me.
09:02 Good leadership motivates employees through rewards.
11:22 Partnership issues arise from a lack of contracts.
14:37 Specializes in Japanese cars but services others.
16:41 Operates as ECP auto repair excluding registered name.
21:53 Explored various jobs before finding a career path.
22:31 Started at the factory, then opened auto shop.
26:22 Auto repair goes beyond being a grease monkey.
31:53 Continuing to charge same, already booked up.
34:02 Planning to expand business in next 5 years.
36:53 Transitioning to the tech side, front or shop?
39:25 Ambition drives extensive research and preparation.
43:50 Get transcribed messages to email, no spam.
46:19 The Auto repair industry needs modern technological upgrades.
50:06 Traveling to meet shop owners for appreciation.

In this episode, Jimmy Purdy and Matt Fanslow discuss the intersections of psychology, business strategies, and the nuances of the automotive industry. Matt draws parallels between the strategies used in Brazilian jiu-jitsu and those needed for business success, emphasizing the critical nature of long-term thinking and adaptability. Jimmy explores the concept of networking beyond the industry, recounting how his participation in a local jiu-jitsu dojo has led to unexpected business opportunities. Moreover, they candidly discuss the impact of substance abuse on technicians, with Matt sharing personal reflections on the importance of addressing underlying mental health concerns. 

00:00 Uncovering untold stories and shared human experiences.
09:32 Transition from want to need, alcohol reliance.
12:50 Personal growth and self-reflection lead to fulfillment.
21:08 Struggle to resist dropping prices for clients.
22:17 Summarizing the text in 7 words: Quantifying client's situation and vehicle diagnostics.
27:56 Offering remanufactured engine with nationwide warranty and care.
32:23 Customers were misinformed about the car repair process.
42:31 Car fixed by thorough diagnostic or trial-and-error.
44:16 Optimize work, prioritize profit, and avoid burnout.
50:06 Sudden loss of the entire team creates frustration.
57:15 Jiu-jitsu is intense and requires focus.
01:02:26 Alphazero chess engine becomes the world's strongest quickly.
01:06:50 Challenging to gain new perspectives in business.
01:11:01 Building community, avoiding bias, and seeking diversity.

On this episode, Jimmy Purdy welcomes Chris Johnson, a seasoned shop foreman technician from Cobra Mazda. Throughout their discussion, Chris talks about the challenges technicians face in the classic and performance car industries, emphasizing the struggle for profitability despite high customer spending. The pair also tackle the issues of rust and the difficulty in performing alignments on older vehicles, highlighting the necessity of adjusting labor times to account for such complications. Additionally, Chris shares his journey from hands-on technician work to his current managerial role at the Mazda dealership, including his focus on mentoring and improving the skills of his team. 

00:00 Long-term apprentice and new technician show growth.
09:16 Technician compares work process to scientific method.
15:36 No profit for classic car technicians, baffling.
18:08 Comparison of Mazda dealerships in different areas.
23:37 Government-backed schooling with subsidies creates support.
30:45 Obtaining a racing license requires training and observation.
36:05 Efficient repairs, upfront pricing, and consumer satisfaction are guaranteed.
38:19 Frustration with thorough process vs fast, sloppy approach.
44:21 People store tires, and some return them. Bins full.
49:11 Inspect thoroughly and adapt pricing based on specifics.
58:42 High population, low concentration of repair shops.
01:01:13 Auto repair regulation limits qualified technicians' availability.

On this episode of The Gearbox Podcast, Jimmy Purdy dives into the high-octane world of drag racing with celebrated driver Ron Capps. With a nostalgic look back at his roots, Ron reflects on his formative years on the central coast and his father's influence on his passion for cars. The conversation shifts gears to the precision and teamwork involved in race car driving: from the importance of a finely-tuned vehicle to the critical role of a supportive pit crew. Ron also candidly explores his future aspirations, discussing his transition from the driver's seat to potentially nurturing the next generation of racers as a team owner.

00:00 Childhood involved varied racing experiences, including dirt track.
03:48 Cousin Gary via and cars shaped me.
08:55 Successful drivers have mechanical knowledge from childhood.
11:27 Mindset of responsible driving and vehicle care.
13:36 Santa Maria had a popular drag strip, go-karting.
17:02 Racing view through high-def camera glasses.
20:27 Expanding business while maintaining current operations and sponsorships.
24:44 Napa Auto Parts builds local community relationships.
27:54 Repairs rarely go perfectly, and hiring techs is challenging.
30:24 Team owners delegate; specialized team performs tasks.
35:01 Staying updated on technology and industry trends.
36:14 Driver communicates with crew chief for feedback.
41:36 Enduring pressure and mistakes in race car driving.
44:25 Seeking supportive, inclusive culture in automotive work.
46:18 Memorable apology for holding up the commercial shoot.

In this episode, Jimmy Purdy welcomes Justin Zupko, an experienced automotive diagnostic specialist. The discussion starts with Zupko sharing his encounter with an incorrectly diagnosed Honda Odyssey, underlining the significance of fresh perspectives in problem-solving. Delving into the economics of car repair, Justin opens up about the hurdles many face in affording diagnostic services. At the same time, Jimmy points out the steep rise in costs associated with repairing newer car models. Later, Zupko touches on his YouTube channel "OCD Auto," where he disseminates valuable knowledge about automotive diagnostics, stressing the boon of online educational resources and the irreplaceable nature of hands-on expertise.

00:00 The Diagnostic network helps independent shops troubleshoot vehicles.
06:54 Debate about job automation and diagnostic issues.
13:23 Module repair - cut to the chase.
21:32 Shops need help, often bypassing independent mechanics.
22:17 Learning pressure transducer diagnostics, gathering data.
30:16 Invest in techs, diagnostics, stand out profit.
36:38 Diagnostic fee: $250 for a few hours.
38:49 Discussing the cost of repairing versus buying new.
47:00 We diagnose and fix problems, saving money.
52:04 Cousin has specialized in transmission repair for 25 years.
55:05 Auto industry evolution raises questions about ADAs.
01:04:40 Tech on TikTok shares valuable car diagnostics.
01:05:44 Understanding customer complaints is crucial for diagnosing car issues.
01:11:16 Mechanics should be appreciated for their work.

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Jessa Boyd to the show to delve into the nuances of communication within the auto shop industry. 

Jessa Boyd highlights the significance of open and honest dialogue with her team and clientele, particularly when addressing mistakes, and shares a personal anecdote demonstrating the transformative power such transparency can have on a technician's performance. They touch upon the emotional weight and complexity of customer engagement, examining the necessity for clear, fair pricing, and the art of managing customer expectations with integrity. Both Jimmy and Jessa exchange thoughts on the importance of leadership that inspires, as opposed to authority that demands, and they conclude by exploring the effects of such leadership on team dynamics and the overall customer experience.

00:00 Car industry outlook improved over career span.
08:56 Skilled technicians with effective communication tactics.
15:39 Changing attitude towards leadership in automotive industry.
19:48 New shop owners face challenges avoiding micromanagement.
26:24 Balancing leniency and enforcing punctuality in work.
29:14 Inspector improved by not writing during inspections.
33:31 Request to transfer technician due to fit.
39:13 Great place but awkward, won't return. Bad culture.
47:25 Give freedom within guidelines, avoid micromanaging. Reflection.
48:50 Consulting and coaching lead to actionable improvements.
58:20 Tilly handled a car with multiple problems.
01:01:17 I let her confidence shine without interrupting.
01:04:32 Showing empathy, defending integrity, overcoming skepticism.
01:14:21 Understanding the true cost of running business.
01:16:59 Transition from parts to service, understanding costs.

In this installment, Jimmy Purdy welcomes guests Jim Mobley and David Tang to The Gearbox Podcast for a discussion on the evolving landscape of automotive diagnostics.

Jim Mobley, brings his extensive background at Sonnax Transmission Company, and shares his insights on the integration of electronics in vehicle transmissions and their impact on the industry's efficiency. David Tang highlights the profitability challenges faced by shops as they navigate the complexities of repairing advanced electronic systems. Jimmy underscores the importance of skilled diagnosticians and stresses the significance of continuous training and self-learning within the sector.

00:00 Jim Mobley has worked with Sonx Transmission Company since 1975, with expertise in mechanical repairs.
09:28 96 expos, contrast in hydraulics vs electronics.
14:54 Be proactive in reaching out for help.
18:03 Trainees from UTI face challenges transitioning to work.
25:30 Battery systems are costly and challenging for utilities.
30:10 Tesla offers better pay and wellness incentives.
37:52 Instructors should focus on enthusiastic students.
43:34 Aptitude and self-management are crucial in business.
45:32 Proving the hypothesis wrong is crucial for accuracy.
52:44 Shops need a quick fix or move on.
56:41 Training should be more frequent for practicality.
01:01:42 Using DVOM and fuse buddy for diagnostics.
01:06:09 We all need to speak up.

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Adam Montiel, a local radio broadcaster renowned for his program “Up and Adam.” They delve into the complexities of automotive repair and the similarities across professions requiring specialized knowledge, such as winemaking and medicine.

Jimmy addresses the delicate balance between fair pricing and delivering top-notch service, underscoring the necessity to foster client trust. Meanwhile, Adam champions the power of authentic marketing and candid interaction with the community.

00:00 Personalize speech, avoid generalizing, and enhance radio broadcast.
07:23 Regret not learning Spanish and car knowledge.
15:00 Choosing trustworthy veterinary care for your pet.
16:08 Running a fair business requires financial balance.
23:06 Approach technical issues with calm confidence.
28:03 A Creative automotive mindset allows a unique problem-solving approach.
34:29 Auto-shop workers need better pay and leadership.
38:30 Leadership qualities extend beyond managerial positions in automotive.
44:30 The Auto industry resells parts to maintain profitability.
46:41 Quality service with a three-year warranty explained.
55:17 Customers should use Yelp judiciously for reviews.
59:52 Mobile mechanics undercutting industry, compromising quality work.
01:02:54 Advanced technology seamlessly powers electric vehicle motors.
01:11:21 Differentiate networking from building meaningful community relationships.
01:12:50 Supporting community, educating, and creating engagement.
01:18:20 Share, educate, behind-the-scenes content on social media.

In this episode, Jimmy is joined by guest Brian Winograd. An automotive industry stalwart, Brian delves into an array of thought-provoking topics, from the nuances of political stances on election outcomes to crucial discussions on the "right to repair" legislative movements and Winograd's direct involvement in these initiatives.

00:00 Almost died, spent 3 weeks on vent.
09:37 Marketing is key to continued business success.
13:56 Self-funded school and orphanage in Ghana.
18:31 Empathy fuels success, but mindset needs balance.
21:42 Passionate about vocational education for young people.
27:21 Women are disproving male domination in the automotive industry.
35:20 Tough times in the auto industry, rising trade costs.
41:22 Mechanics face disconnect and unequal treatment.
43:19 Skilled mechanics demand higher pay but feel neglected.
49:48 The Podcast discusses success in the transmission field.
55:44 Reasonable person was willing to give away services.
01:01:19 Work done, paperwork signed, not my responsibility.
01:06:22 Consumers need to take responsibility for vehicles.
01:15:36 Prioritize tasks and seize every opportunity.
01:16:29 Finding positivity and moving forward after adversity.

Today on The Gearbox Podcast, Jimmy Purdy and Greg Buckley kick things off differently than normal; they talk about the underground world of tree and fungi communication. Yep. Shifting gears, they discuss the mental health benefits of psychedelics and mindfulness practices and how those things can affect repair shop morale. Greg shares his insights on workplace culture, emphasizing the importance of personal sharing to build trust and transparency within the team. 

00:00 Focus on business, acquisitions, renovations, industry commitments.
05:50 Red is emotional, yellow is a buffer.
14:52 Grinders work hard, but I value autonomy.
19:31 Jeremiah offers help at the car shop.
26:02 Tech's irresponsibility led to performance decline and complaints.
26:51 Warning about lazy colleagues and personal responsibility.
34:24 Balancing personal and professional life in work.
38:48 Culture over strict procedures for business success.
44:38 Technician shares personal issues during probation conversation.
51:24 Mechanic struggles to sell repairs, wife succeeds.
54:13 DNA differences, tree communication through the root system.
01:00:22 Electrical industry professionals are highly responsible individuals.
01:04:24 Focus on shop culture, and desire for human connection.

Jimmy Purdy is joined by seasoned transmission specialist Larry Bloodworth for an in-depth discussion on the critical aspects of modern auto repair and business management. This episode delves into the significant challenges of working with newer, cleaner vehicles, confronting parts supply issues, and adapting to the rapid advances in automotive technology.

With a deliberate focus on the nuances of accurate job estimations in a fluctuating market, Larry shares his refined process, which takes into account the complex nature of today's transmission work and the necessity of embracing digital marketing over outdated methods. The conversation turns to strategies for ensuring profitability while maintaining ethical pricing, addressing the realities of the flat rate system, and the delicate balance between hands-on repairs and effective business operation.

00:00 Continuous learning is essential for accurate estimates and profit.
10:39 Adapting specialty shop to changing transmission demands.
14:57 Reducing parts profit with heavy transmission repairs.
20:56 Google Adwords, marketing, and staying updated are crucial.
25:35. I hated European jobs and charged high estimates.
27:59 Negative reviews due to high price estimates.
37:04 Challenges with remanufacturing and parts availability.
43:58 Evaluate, incentivize, and compensate based on productivity.
49:38 Negotiate pay, set expectations, and ensure productivity.
54:23 Stay on top of the internet and Adwords.
58:26 Focus on broadening services to increase business.
01:01:20 AdWords is targeted locally, has an expanded radius, and calls everywhere.

In this episode, Jimmy is joined by special guest Wain Hickman. They dive into the world of auto technicians, discussing the unjust stigma and the true craftsmanship behind transmission specialty. They also discuss the ins and outs of warranty claims, the truth about “stages” in performance products, and the challenges of finding quality parts. 

00:00 Experience with transmissions reveals common misconceptions.
10:21 The complexity of car modifications is often misunderstood.
15:19 Upgrades and quality matter for lasting results.
16:24 Challenges of justifying expensive transmission upgrades to clients.
26:56 Industry seminars offer year-round product insights and networking.
32:50 Issues with transmission solenoid strategy causing problems.
35:27 19-year-old cook seeks raise, finds new job.
39:28 Frustration with unexpected problems despite meticulous effort.
45:38 Replacing valve bodies instead of cleaning them.
54:20 Balancing talent, pricing, and efficient work management.
55:50 Extended repair times causing concern for technician.
01:03:00 Auto technicians feel like liars and cheats.
01:11:25 Networking and industry connections are invaluable.
01:12:48 Exciting insight into a guy building shop.

Dutch Silverstein from A & M Auto Service in Pineville, North Carolina joins Jimmy in this episode of the Gearbox Podcast. They dive into a conversation about the struggles and triumphs of running an auto repair shop, focusing on the technology and customer service aspects. They analyze the practice of upselling, question the influence of social media and negative reviews, as well as how the digitalization of the industry affects owners and customers alike. Dutch even drops some hard truths about unfair practices and criticizes the trend towards prioritizing profits over service.

00:00 Technical shops are not the most profitable, they focus on money.
09:04 College degree crisis and aspirations of success.
13:00 Judgment towards plumbers and painters in their industries.
16:29 Profit percentages vary, affecting business outcomes.
21:50 You may break even, and get more cash.
26:39 Volume businesses are usually mediocre; think mom-and-pop vs. franchises.
34:18 Profit over service is pervasive in the industry.
39:05 Unrealistic expectations persist despite evidence to the contrary.
46:23 Testing Enterprise and Shop-Ware for a few months, then investing in DVI due to changing customer preferences.
51:07 People crave community but avoid direct interaction.
56:35 People don't value services, only price.
58:52 New shops undercut prices, causing customer cycles.
01:07:20 Company policy changed, there was no blame or anger.
01:10:11 High-end fleets invest in their own shops.
01:15:28 Don't care about her looks or age.
01:22:59 Vehicle pictures show damage increase sales.
01:27:57 Required services for leasing a vehicle are essential.
01:30:29 Goodbyes

In this episode, Jimmy Purdy and his wife Leigh-Ann, are joined by Kristin Danner and Paul Danner. They delve into a comprehensive discussion about the pressing issues in the automotive industry, from employee compensation to charge rates for services and more. Hear how missteps, such as a relocated car fuse, can lead to substantial repair hours, showcasing car diagnostics' intricate and often underrated complexity. Also, don't miss out on hearing how the Danners have chosen to embrace a new chapter in their lives, focusing on giving back through their Scanner Danner Charities Inc. and the trials and triumphs that come with it.

01:30 The Pressure of constant demands is overwhelming for Dan.
05:02 Circuit main feeds had 29 volts from the relocated fuse.
09:12 Teaching focused on learning and thought processes.
10:38 Critics miss the point of behind-the-scenes work.
13:18 Unfair comments; learned to handle negative reviews.
16:26 Confusion about the negative impact on the automotive industry.
19:43 Focus on your ideal clientele, not others.
24:32 Balancing customer care and employee compensation struggle.
27:27 Be on time or face consequences.
29:29 Ensuring quality vehicle repairs and customer care.
34:42 Building the right team takes time and effort.
35:26 Stay in your lane and don't change.
40:09 Supporting creators benefits everyone in the end.
42:22 Consider choices based on true satisfaction and giving.
45:30 Shop owners discounting affects technicians' income.
48:50 Relieved when your wife walked into the room.

In this episode, Jimmy Purdy sits down with Jeremy Hossler, a seasoned technician and shop owner. They dive into the challenging world of finding parts for newer cars, the importance of expertise in diagnostics, and the frustrations of customers expecting dealership-level expertise without the hefty price tag.

00:03:12 Passionate auto tech with extensive experience.
00:06:09 Industry push and micromanagement set a standard.
00:15:45 Busy people don't need to attend meetings.
00:18:58 Training, growth, arrogance, downfall, unemployment: Eight.
00:23:25 Lift head, get perspective, coach, charge more.
00:26:49 Experts charge $360 for thorough diagnostics.
00:36:16 Doubled, loved automotive, efficient car shop
00:41:15 Efficiency is key; don't waste time.
00:46:00 Improve efficiency by getting more vehicles.
00:50:02 Efficiency is key. Standard procedures, job descriptions.
00:57:44 Techs waiting, wasting time, upselling, rework. Need builder.
00:58:56 Auto parts stores often lack knowledge.
01:08:12 Consider mistakes, rates, cars, time, efficiency.
01:13:06 "I can fix it. It'll take a while."
01:14:21 Realizing others share your experiences is key.

In this episode, Jimmy is joined by special guest Chris Enright. Chris is a one-person shop owner who shares his journey of growth, learning, and taking responsibility in the automotive industry. He shares valuable insights on handling mistakes, compensating their team, and handling demanding customers gracefully. 

00:05:11 Kitchen neglect leads to poor impression.
00:09:39 Transmission shop misdiagnoses, wastes client's money.
00:16:11 Revenue doesn't justify taking someone else's spot.
00:19:55 Started understanding numbers, need financial freedom.
00:26:19 Office redesign eliminates waiting and repairs on the same day.
00:31:52 Flipping cars didn't profit but helped financially.
00:36:36 Positive input matters; avoid negativity, and improve.
00:40:41 Take responsibility for everything in your life.
00:45:51 Not commenting much, just scrolling, challenging others.
00:53:21 Lack of training for one-person shop owners.
00:57:15 Always someone better or worse, continuous learning.
01:00:21 The majority is understanding, but mistakes hurt financially.
01:05:58 How you handle mistakes differentiates businesses.
01:10:17 Customer questions bill. The mechanic handled the situation well.
01:15:58 Compensating staff for total productivity, want transparency.

In this episode, Lalo Castro returns to shed some light on some crucial aspects of team management. He shares his team's unique arrangement, where the net profits are divided equally among all members. Lalo explores the potential challenges that could arise if the team had more experienced members and highlights the importance of recognizing and managing employees who may negatively impact team morale.

He also delves into the crucial roles of a service advisor and an estimator, emphasizing the need for effective communication between clients, advisors, and technicians. Finally, Lalo discusses the financial side of running a business, sharing his experiences with providing bonuses to his employees and the potential trade-offs that come with it.

00:05:05 Finding answers, but no vehicle or parts.
00:08:13 Practice, self-improvement, and unrealistic expectations at training.
00:14:39 July went well, money was given as a bonus.
00:18:27 Fair, fault, team bonus, roles, group effort
00:22:09 Importance of feedback and decision-making for bonuses.
00:28:44 "Raise your rate, improve service, increase income."
00:33:55 Divide counter sales, prioritize, and advise.
00:41:13 Divorce, advisor, price, answers, biased, warranty, empathy.
00:44:29 Similarities between two things, division, bundling, price. Growth, ideas, training, seminars, and hearing others' experiences.
00:51:55 Ensure clear work orders for technicians and limit communication.
00:58:34 Marketplace protocol: Assist without disrupting current tasks.
01:04:32 Smooth schedule, work gets done calmly.
01:08:56 $200 Volvo XC 90, needs engine, salvage yard.
01:12:20 Long bed ad: engine knocks, $1,000.
01:18:58 Confusing ad for Chevy long bed truck.
01:21:58 Lalo is excited for ASTE

In this episode of the Gearbox Podcast, Jimmy is joined by the passionate and highly experienced Christian Mercado. With over a decade in the automotive industry, Christian's love for helping others and giving back to the community shines through in every aspect of his work. From shifting his mindset to prioritizing assistance over being the cheapest to going the extra mile to help those in need on the side of the road, Christian's dedication to his customers is truly commendable. They delve into Christian's journey, exploring the challenges and triumphs of running a shop and the emotional attachment that drives success. They also discuss the importance of organization, flexibility, and embracing new opportunities in this ever-evolving industry.

Topics discussed:

[00:03:16] Monitor fails; the client wants honesty.

[00:06:24] Opinionated writer finds editing challenging and exhausting.

[00:16:03] Desire for success drives us to learn.

[00:19:51] Different motivations for side work are fascinating.

[00:22:15] Side towing caused conflict with the landlord and job.

[00:32:07] "Drop everything. Be there. Organize. Execute."

[00:36:44] People fear raising labor rates, unsure how.

[00:43:19] Transition from technician to owner is challenging.

[00:47:26] Forced into building purchase, driven by determination.

[00:49:30] Industry involvement and fear of failure.

[00:59:27] Running the shop is driven by giving back.

[01:04:23] Skilled labor side work undermines industry standards.

[01:08:12] Work hard, don't make excuses, be responsible.

[01:13:19] Relax, focus, and schedule; success follows.

In this episode, Jimmy Purdy sits down with the incredibly knowledgeable Tyler Henry for their second interview. They dive into various topics, including aftermarket car parts, the importance of vehicle maintenance, the unpredictable nature of the road, and the intriguing concept of subscription-based car services.

Topics Discussed:

[00:03:57] Out-of-town wedding guests deal with transportation issues.

[00:07:44] Unnecessary fluid changes can harm transmission.

[00:14:17] Road trips, vacations, Tesla Loop, underground tunnels.

[00:19:58] Insurance companies, registration costs, and safety features.

[00:30:52] Hated but smart business; need feedback.

[00:33:56] Maintain ongoing relationships, avoid freeloaders, and communicate.

[00:42:11] Interesting thought, asking for payment upfront. For independents, it's not a big deal right now. Most parts are available the same day but are sometimes unnecessary.

[00:45:21] OE parts popularity decline; aftermarket offers better warranty.

[00:51:36] Jeep calls me a valued customer.

[00:54:02] Hard on vehicles, losses, backups, unexpected.

[00:59:30] Luke's aftermarket clutch is not better. It's cheaper but cannot be improved. The standard gearbox is strong but not for daily use. People used to take better care of their vehicles, and nowadays, they don't.

[01:06:51] BMW offers subscription-based car services with all options included, allowing customers to add or remove features as desired.

[01:12:54] Justify the cost of the cold month, and skip expenses.

[01:15:28] Waiting for hovercrafts to make a comeback.

In this episode of the Gearbox podcast, Jimmy sits down with diesel mechanic Cody Wyckoff. They delve into his career specializing in farm equipment. Cody shares his experience attending a sometimes controversial technical school and his decision to pursue working on larger vehicles.

Topics Discussed:

00:00:32 Diesel mechanic shares valuable experience.
00:06:29 Shop culture affects job satisfaction.
00:09:39 Techs should be treated well.
00:14:45 Disposable culture harming the automotive industry.
00:19:02 Take care of your belongings.
00:22:09 Tractors can be expensive investments.
00:28:56 Diesel engines provide job security.
00:31:01 Complexity of tractor repairs.
00:35:08 Repairing tractors can be challenging.
00:40:03 Dealing with snakes on the job.
00:46:41 Mechanics deal with customer misconceptions.
00:49:31 Maintenance is crucial for equipment.
00:53:37 Importance of a supportive work environment.
00:56:39 Teamwork and care are essential.
01:01:07 Appreciation for different work environments.

In this episode, Jimmy Purdy and Travis May highlight social media's growing importance for attracting customers and increasing business visibility. They discuss the benefits of collaboration among competing shops rather than cutthroat competition, emphasizing the need for mutual support in addressing industry challenges. Additionally, Travis shares his experiences navigating regulatory changes and the complexities of making crucial business decisions, particularly in separating his towing and repair divisions. 

00:00 Family history of the shop in Wrightwood, California.
05:41 Understanding mistakes and adapting to change mindset.
10:35 Limited knowledge of taxes, focusing on towing.
18:13 Brand BDG group as a unified, supportive entity.
22:46 Unity and support make a powerful force.
30:48 Community outreach through soapbox derby race planning.
35:21 Shift from niche shops to all-in-one shops.
38:28 Deep customer conversations lead to tough decisions.
45:44 Unidentified issues lead to expensive repairs.
49:08 Charging for warranty, overlooked details, feedback vital.
55:16 Learning from each other, staying ahead.
59:18 Dispatching tasks and instructions to technicians effectively.
01:05:15 Unexpected power of personal experience and impact.

In this episode of the Gearbox Podcast, Lalo Castro discusses a recent issue he encountered with a Ford F-150. After trying various repairs, including replacing the coils and injectors, they discovered that a broken bolt on the crank was causing the misfires. The vehicle started running smoothly again after replacing the bolt and fixing the crank trigger. The episode highlights the importance of thorough inspections and checking every vehicle component when diagnosing problems.

Topics discussed:

00:05:48 Importance of thorough vehicle inspections.
00:09:52 Misfire and breakdown on the bridge.
00:14:49 Different approaches to free diagnostics.
00:20:09 No takeaway.
00:23:30 Importance of pride in work.
00:26:42 Bottleneck with diagnostic time.
00:29:35 Competition is unnecessary, so collaborate.
00:36:17 Customer reviews drive business.
00:39:37 Value your time and expertise.
00:46:27 Clear communication is essential.
00:49:02 Prioritize and assess vehicle issues.
00:53:00 Shops should prioritize honesty.
01:00:31 Repairing vehicles is often more cost-effective than buying new ones.
01:02:08 Car maintenance is an essential investment.
01:06:37 Value of maintaining older vehicles.
01:14:30 Be cautious of complex sales.
01:16:10 Repairing head gaskets on high-mileage vehicles can lead to future engine problems.
01:21:22 Common sense logic in selling.

In this episode, Jimmy is joined by Eric Faley, a 40-year automotive industry veteran. They discuss the changing landscape and how it's the same or different from previous changes in the industry. 

Topics discussed:

00:06:27 Dealerships facing challenges with electrification.
00:06:48 Jeep and Dodge are expanding their hybrid and electric vehicle offerings.
00:15:32 Changing technology in automotive repair.
00:19:52 Disposable world, longer repair times.
00:28:51 Transmission repairs are becoming more complex.
00:31:24 Rapid changes in automotive technology.
00:38:02 The future of EVs is uncertain.
00:41:25 Resistance to EV adoption among experienced technicians.
00:47:05 Importance of staying updated with technology.
00:52:20 Importance of using a scope.
00:57:50 Rebuilding hybrid and electric batteries.
01:04:09 People are disconnected from their vehicles.

In this episode, Jimmy Purdy speaks with Jed McClure, serial entrepreneur and former wine tour driver. They reminisce about their time working together and discuss the challenges and rewards of buying and owning multiple businesses. 

00:04:52 Managing multiple businesses requires multitasking.
00:05:03 Small tasks can feel overwhelming.
00:10:04 Know your internal numbers.
00:14:36 Pricing based on competitor rates.
00:19:00 Consistency and personal touch matter.
00:23:11 Customer service challenges in the automotive industry.
00:30:04 Handling difficult customers builds maturity.
00:35:41 Buying commercial real estate is challenging.
00:37:08 Commercial real estate faces foreclosure crisis.
00:42:47 Possible opportunity for discounted commercial space.
00:45:57 Real estate prices are increasing.
00:51:03 Costs of running a business.
00:55:27 Middle adulthood can be stressful.
01:00:13 Being a business owner requires dedication and responsibility.
01:04:08 Importance of tracking expenses.
01:08:37 Salesmen may have game-changing solutions.
01:16:18 Creative financing for purchasing a property.
01:17:57 Owner-carry financing for properties.
01:23:06 Owner carries can minimize seller's taxes.
01:28:05 Importance of specialized knowledge
01:33:06 Variance in professional expertise.
01:37:14 No takeaway

In this episode of the Gearbox podcast, Jimmy is joined by Lalo Castro to discuss the challenge of finding good help when you're busy. Lalo shares his experience of having people seem to fall into his lap while Jimmy discusses his struggles with posting ads on job sites and social media.

Topics discussed: 

00:00:39 Finding good help can be luck.
00:06:00 Hiring people you know works.
00:15:45 Invest in training and education.
00:17:22 Hiring and retaining skilled technicians is challenging.
00:22:02 Communication is key to success.
00:27:19 Creating a safe space for communication.
00:33:42 Hold employees accountable for growth.
00:36:45 Set clear expectations for raises.
00:45:45 Delegate problems to save time.
00:50:25 Focus on training staff efficiently.
00:54:15 Older cars can be profitable.
00:59:22 Say no to European cars.
01:02:31 Importance of advanced diagnostics.
01:11:43 Set boundaries and stay focused.
01:13:50 Don't take on bad jobs.
01:22:22 Goal is to duplicate success.
01:27:25 Plan well to reduce worries.

Jimmy sits down with Travis Smith of Custom Works in Paso Robles, California.

Topics Discussed:

Introductions. (0:00)

It’s like watching paint dry. (3:50)

Do it for one reason or another. (5:10)

Why is it hard to find welders? (9:38)

School of hard knocks and learning. (13:30)

The target market of the auto industry. (20:54)

Managing time and productivity. (26:34)

The problem with the car industry. (34:05)

Why don’t you buy someone else’s project? (37:43)

The generational gap in the industry. (43:28)

When you don’t know something. (47:39)

The importance of keeping up to date with new technology. (51:59)

How do you calculate the cost of service? (56:58)

Paying for skilled labor. (1:01:02)

Every job has to be badass. (1:07:06)

Advice for people looking to get into the industry. (1:11:42)

Lalo Castro and Jimmy discuss their experiences running a business and even firing customers. They reflect on the difficulties of starting out and attracting clients and the challenges that come with transitioning from the previous owner's habits to their own.

Topics Discussed:

00:03:30 Selective clientele brings success.
00:06:49 Standard operating procedures are crucial.
00:11:02 Diagnosing car issues can be complex.
00:17:29 Importance of good communication.
00:20:37 Reviews create fear of mistakes.
00:25:03 Customers can be challenging.
00:30:06 Start diagnosing leaks from top.
00:34:30 Dealing with difficult customers professionally.
00:39:02 Be cautious with oil leaks.
00:44:30 Consider a retainer for diagnostics.
00:48:28 Negotiating car repairs can be exhausting.
00:56:11 Difficult customers should be avoided.
00:58:37 Customer satisfaction improves with experience.
01:02:27 Building a good culture matters.
01:07:20 Customer relationships are important.
01:16:50 Offer honest inspections for revenue.
01:24:39 Higher prices for quality services.
01:26:32 Implementing a parts matrix improves profits.

In this episode, Jimmy Purdy sits down with the Service Manager of Shift'n Gears Transmission & Auto Repair, Leigh-Ann Tower. Their conversation dives into the service advisor role in an automotive shop. They also discuss the challenges of communicating with clients and providing detailed explanations of recommended services. They also touch on how gender can impact these interactions and the perceived authority of different individuals.

00:02:59 Navigating gender bias in sales.
00:06:20 The challenges of a woman.
00:12:30 Gender bias in auto industry.
00:23:58 No takeaway.
00:24:23 Comfortable silence in communication.
00:35:34 Old-fashioned phrases build trust.
00:38:40 Company culture affects communication.
00:42:32 Transparency and managing expectations.
00:48:47 People confuse excitement and anxiety.
00:53:51 Expectations drive high-quality service.
00:59:17 Customer service is emotionally exhausting.
01:05:48 Write everything down.

Jimmy sits down with Tyler Henry, a service advisor with BMW and the co-founder of the National Motor Fest, an event that features all kinds of vehicles, from classic to military specialty vehicles.

Topics discussed:

Finding a Dana 44 in Johnson Valley. (3:50)

I don't care if it's your mother, your brother, your uncle, your neighbor, somebody should be at the location. (6:48)

It’s always your own stuff. (12:09)

What’s the difference between an independent shop and a dealership? (17:07)

How do you use codes to make recommendations? (20:43)

The limits of an independent shop and the owner experience. (24:08)

Part changers don’t be a part changer -. (31:50)

The mindset of wanting to be in the industry, wanting nothing to do with it, and just thinking that we're just a bunch of grease monkeys. (38:35)

Do you recommend doing the oil change off-front or on-premise? (42:29)

Warranty only pays you to do the little things. (49:06)

Why you need to get paid for your experience, not your time. (51:09)

It’s not plug and play anymore. (56:34)

What’s the difference between an independent shop and a dealership? (1:01:33)

Are they an hourly guy or are they flat rate? (1:06:31)

The importance of having a technician in your shop. (1:11:10)

How do you know if you’re getting the right car? (1:16:09)

How do you manage the tech side of the business without the tech being proactive? (1:18:09)

Can you just about do any job without going to school? (1:23:19)

Why you shouldn’t test everything that’s working. (1:27:58)

How much do you want to do this? (1:32:47)

What’s your first day of service advisor line-item? (1:38:12)

What you should and shouldn’t buy from a dealership. (1:42:09)

How do you deal with people who don’t want to make a promise? (1:45:31)

How do you know when a part is going to arrive? (1:49:19)

The supply chain is not even near as fixed as it could be right now. (1:52:43)

In this episode, Michael Wright shares his experience in the automotive industry and how he started as a driver to reach where he is today. He shares how he's able to stay on top of the parts game as well as the keys to building strong relationships to ensure you get the right parts when you need them.

00:04:12 Know what you sell.
00:09:16 Stop and think before buying.
00:10:07 Support local technicians and shops.
00:15:51 Don't skimp on maintenance.
00:23:07 Access parts quickly.
00:27:02 Back up parts with service.
00:32:57 Build strong relationships.
00:37:04 Build relationships through delivery.
00:38:29 Advancement available in the industry.
00:46:59 Check everything before replacing.
00:50:01 Call a technician first.
00:56:46 Advance beyond traditional mechanics.
00:58:06 Automotive industry is evolving.

Kyle Hogue shares his experience growing up in the lowrider scene, eventually transitioning from UTI to running his own fabrication shop. He reveals the obstacles of running a shop, making money from custom fabrications, and his memories of landing on well-known TV shows.

00:05:41 Work hard to succeed.
00:05:55 Take risks and believe in yourself.
00:11:57 Take risks and trust yourself.
21:12 Stay away from drugs.
00:22:09 Manage money wisely.
00:29:09 Respect yourself and mortality.
00:37:45 Take risks for success.
00:43:51 Make money, not calls.
00:47:18 Be prepared for haters.
00:53:12 Think outside the box.
00:55:43 Stay in your lane.
01:03:57 Be nice to everyone.
01:08:57 Do what you love.
01:12:06 Stay humble and stay in your lane.
01:17:30 Stay focused on your lane.
01:20:14 Love the haters.

In this episode, Jimmy Purdy and Greg Rainville emphasize the need for job satisfaction and a role change if not respected at work. Greg shares his experiences on the non-linear nature of progress in marketing strategies and the importance of adapting them to client needs. They also delve into Greg's travels across the country, encountering both modern and traditional repair shops, highlighting the industry's resistance to change.

00:00 The Owner sang on the microphone, wild night in Ogden.
06:28 Traveled to Providence, stayed in hotel.
15:59 Developing communication platform for car diagnostics, challenges.
19:39 Auto repair professionals find comfort in like-minded individuals.
22:45 Questioning the importance of marketing; advocating simplicity.
30:06 Industry insiders feel isolated from a broader perspective.
34:30 Selling software to shop owner: challenging elevator pitch.
40:15 Transitioning between construction fields is relatively easy.
45:35 Proud of growth, more work ahead.
52:23 Excited shop visit, investment in design research.
57:28 Marketing team member tests industry trends effectively.
01:00:31 Startup founders learned shops neglect online listings.
01:04:42 Struggle with reaching a tipping point in growth.

In this episode, Jimmy Purdyt is joined by Lalo Castro of Paso Robles Auto Repair. They reflect on whether they would become business owners again and share their unique path to shop ownership. 

They also discuss their former shop and the changes they've had to make once they became business owners.

00:05:35 Ease transition with legal contracts.
00:07:31 Takeover existing business for success.
00:15:44 Listen to your mentors.
00:20:45 Employees are not replaceable.
00:24:56 Create a positive shop culture.
00:29:50 Become a good leader.
00:34:38 Invest in yourself and your business.
00:39:43 Negotiate costs to save money.
00:40:52 Pay techs fairly.
00:45:44 Be proactive and productive.
00:52:43 Clean up for efficiency.
00:57:43 Take control gradually.
01:02:43 Respect, not superiority.
01:03:45 Establishing shop boundaries and roles.
01:11:05 Constantly strive for progress.
01:12:37 Network with other shops.
01:21:04 Do your research before buying.
01:26:55 Learn from mistakes.
01:27:05 Take risks and learn.

In this episode, Jimmy Purdy sits down with David Boyd to cover effective communication in the automotive industry. David emphasizes the importance of consistent and genuine customer interactions, highlighting how call coaching can significantly improve service quality. They also explore the challenges of balancing customer expectations with diagnostic processes, stressing the need for clear communication and proper investment in diagnostic equipment. 

00:00 Investment in equipment with measurable return on investment.
10:39 Educating customers on effective service scheduling process.
15:45 Utilizing technology to minimize background noise.
20:12 Using technology for efficient customer call routing.
26:07 Independent shop owners share communication process insight.
31:38 Identify and prompt callers through marketing tracking.
38:46 Importance of call coaching for effective communication.
43:28 Consistency and natural conversation are important.
48:18 Efficient tool for streamlining phone call review.
55:22 Technology is used to eliminate business process defects.
56:44 Created phone service, identified gaps and offered solutions.
01:01:36 Close relationship with owners, elevating service expectations.

In this episode, Jimmy Purdy is joined by Jay from Teamtailor, who delves into the challenges of hiring technicians in the automotive industry. Jay shares his insights on the significance of employer branding and how showcasing a company's culture and values can attract the right talent. Together, they discuss the importance of authenticity in content creation, especially with platforms like TikTok and Instagram for connecting with the audience.

00:00 The Institute offers coaching without contracts, a tailored approach.
05:44 Embracing startup mindset, learning fast, innovating.
09:17 Culture drives promotion and brand success.
11:48 Standardizing and streamlining the interview process using software.
14:26 Opinionated about work ethic and gratitude.
18:49 Authenticity is key in creating content.
21:58 Client-focused tools for diverse hiring solutions.
24:35 Find diverse talent through multiple job boards.
26:30 Creative, fast, risky guerrilla marketing builds brands.
30:48 Passionate about driving long distances in a Prius.

In this episode, Jimmy Purdy and Eric Merchant discuss the critical need for taking breaks and sabbaticals to avoid burnout, emphasizing the clarity it brought to his business approach. Jimmy and Eric also delve into the importance of accurate vehicle diagnostics, sharing a story where a misdiagnosed fuel filter was mistaken for a transmission issue. Finally, they highlight the emotional and operational challenges of running an auto shop, stressing the need for empathetic communication and mentorship.

00:00 Cross-country road trip covered 7500 miles.
07:04 Reluctant to allow people to fail.
07:42 Reluctant to be a mentor, but empathetic.
13:43 Rejuvenation brought clarity and fresh ideas.
14:21 Diverse approaches and resources for self-improvement.
20:06 Provide clients with needed information, not sales.
20:41 Repair your vehicle, it's your call.
25:02 Delay repairs, frequent tune-ups, misfires. Transmission issues.
27:58 Learning sticks and forces a better way of thinking.
30:23 Admit mistake, offer solution, avoid unnecessary stress.
34:48 Be actively involved in each job task.
37:40 Get the Gearbox podcast going and realize common struggles.
41:03 London current, bumper to bumper, fix blend door.
43:07 Built relationship, fixed film truck in Barcelona.