Welcome to the launch of GAMETIME WITH SHAUNA GRIFFITHS. CONVERSATIONS WITH IMPACTFUL LEADERS.

For nearly five years, we've been bringing you real talk with real leaders through the podcast formerly known as THIS. with Shauna Griffiths.

It's been Shauna's mission and honor to elevate voices of diverse authentic leaders who are committed to learning, growing and evolving. These impactful conversations have been designed to help you take your leadership game to the next level. Her passion for that mission has only gotten stronger over time.

In this Sport of Leadership, Shauna puts in work to take her game to next levels including with her podcast. She's proud to drop this first episode featuring 2025 Leadership Athlete Draftee, Andrew Schwartz. 

Andrew is a prolific leader in the business of sports, entertainment, real estate and beyond who is revered by some of the people in the business that Shauna respects the most. When you ask about Andrew you get comments like – "He’s a gem." and "He’s one of the good ones." and "He’s the best." 

He's been the Co-President of the Howard Hughes Corporation, and he's worked for the Brooklyn Nets, Sirius XM Radio, the MLB, The New Jersey Devils, and the NHL. Now, he is Principal of his consulting firm, Five + A Game. 

He's also avid fan of the game of hockey – a player and coach – who transfers principles of the game of hockey the game of leadership. He is a testament to Shauna's theory that Leadership is a Sport. This is an Ice Hockey Edition.

Tune-in to hear about:
- Andrew's stories career journey including early stints in the mailroom and as a mascot
- A look at what he is today as Principal of his consulting business, Five + A Game
- His take on leadership, his leadership style, and why it works
- How his leadership style has been influenced by his experience in hockey - his love and respect for the game
- Parallels between leading senior level people in business, and coaching children in ice hockey
- His choice to lead authentically with awareness and intentionality
 
We hope you enjoy this episode, and we look forward to hearing your feedback! 

LEADERSHIP IS A SPORT.
IT’S GAME TIME. 
LET’S GO!

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down C-Suite Recruiting, features ON Partners Chief Commercial Officer, Vicky Wilkens, and Partner, Matt Mooney.  These former collegiate athletes deliver game-changing leadership for clients and candidates at one of the hottest executive search firms in North America. 

Named by Forbes as one of America’s Best Executive Recruiting Firms and to the Inc. 500/5000 lists nine times, ON Partners is consistently ranked among the top 20 retained executive search firms in the U.S. It is the only pure-play retained executive search firm building C-level and board leadership teams across industries and functions. With offices across the country, they rebuilt the institution of executive search for the way you work. 

Their approach to executive search is untraditional – by choice. You'll get that sense in this straightforward, informative and authentic conversation. 

Tune-in for the Inside Scoop on: 
 

• If a former University of Michigan varsity women's basketball player and soccer player will actually get along with a former Texas Christian University Football Varsity Player 
• Guidance for Candidates and Companies: Leverage Recruiters as Trusted Advisors
• The Leadership Athlete Mindset: Accessible and Difference Making for Candidates 
• Executive Recruiters Bring Unique Insights: Cross-Industry Perspectives and Market Understanding
• What Executive Recruiting Takes: Creativity, Problem-Solving, and the Drive to Win
• Debunking Search Myths: Full Time vs Fractional and the State of Resumes 
• The Transition from Action to Positioning: Lessons from an Athlete to an Executive
• Authentic Branding and Communication in Job Search: Say What You Want
• Tips for the Assessment Process: Embrace Self-awareness and Humility
• And more! 

We hope you enjoy the episode and look forward to your feedback about it! 

#leader #leadership #recruiting #csuite #recruiter #coaching #consulting #leadershipathlete #builtbysport 

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Breaking Out on Your Own features Scott Zimmerman, Co-Founder of The Rocket Punch, a brand and consumer experience consultancy. 

Before Scott broke out on his own, he had an incredible career in Global Retail & Merchandising Strategy, Product Leadership, and Brand Building. He's also a Board Member, a First Draft Class #LeadershipAthlete, and a dear friend of mine through miles and years. 

The roster of world-class championship brands under his belt is impressive to say the least – including the NBA, NIKE, New Balance, Carhartt, Shinola – and now he's bravely caught his dream of creating his own consultancy. 

Tune-in to this episode to hear about:

• When he started thinking about breaking out of corporate and what he wanted to be different in his consultancy - and takeaways for others wanting to break out on their own
• What The Rocket Punch focuses on with clients and how they are uniquely positioned to help companies
• Where the name come from
• Scott's commitment to learning, growing and evolving as a leader 
• The three pillars of the personal leadership mantra that Scott developed and uses daily 
• Key takeaways for about the consumer retail market
• Key takeaways for people in evolving as leaders

We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn too. 

#entrepreneur #retail #merchandising #experience #consumermarketing #engagement #consulting #coaching #leadership 

Felisa Israel is the principal owner of 10 Fold Entertainment and the co-founder and lead instructor of Impact Internship at IMPACT Learning Institute. She also served nearly a decade as the director of live programming and entertainment at the NBA. Tune in to learn how she got to where she is today. 

In this episode, Felisa talks about:  

• Her journey from the team side, to the NBA, to founding her own company & her cross-country moves along the way 
• How understanding others contributes to being an effective leader  
• The importance of honesty and authenticity in forming relationships and connections (which includes an incredible Whitney Houston story) 
• How wanting to give back helped inspire her to start the IMPACT Internship  
• She gets very real about her desire to be a mother and her infertility journey  

We're releasing this oldie but goodie in honor of Felicia Hall Allen becoming a founding partner! 

In this can't miss episode Felicia shares:
👉 her perspective on paving the way as a black woman in the sports and entertainment industry including working for NIKE, and leading a WNBA (Women's National Basketball Association) team at the age of 30
👉 her passion for racial, social and economic justice related to her role as a founding member of Advancement of Blacks in Sports
👉 a look into her companies Felicia Hall & Associates and A STEP UP (a professional development arm for college coaches),
👉 her role with BaseLine Performance Finance Ltd.

Annika is a Front Office Sports Rising 25 award recipient, part of the Sports Business Journal Mentorship Program and an Associate Manager of Partnerships at the Drone Racing League – this woman is DRIVEN! Listen to what fuels her and how she got to where she is today and what she’s looking forward to next. 
In this episode, Annika talks about:  

• Her journey from college to where she is now  
• What the Drone racing league is all about and what drew her to it  
• How great leadership and an amazing team help fuel her  
• Her shift from marketing and sales into partnerships  
• Planning vs. organic growth in regards to career advancement  
• What’s coming up for the Drone Racing League in 2022  

Sabrina brings 20 years of communications experience to her roles as agency CEO, strategic advisor and adjunct professor. She shares all her secrets and the lessons she’s learned from working with some of the biggest and fastest-growing brands including FC Barcelona, LaLiga, Drive by DraftKings, FC Bayern Munich, Facebook, Google/YouTube, DAZN, The Mom Project, and so many more.  

In this episode, Sabrina talks about:  

• Her career trajectory so far 
• How having a breadth of experience before starting her business lead to her success 
• The shift in PR to be more of a conversation with the audience rather 
• Juggling being a mom, wife, and having her own company  
• Working with clients that disrupt and change the industry  

From homelessness to #FailingForward - Jacob is a former professional athlete turned businessman, entrepreneur, inspirational speaker and the Executive Vice President of Element5 Digital, a branding and web design + development agency in Metro Detroit.  
In this episode, Jacob talks about:  

• All the ups and downs of his career  
• Remembering all the people that helped you along the way, and extending that courtesy to others when you make it  
• Dealing with Imposter Syndrome  
• Striving for progress, not perfection  
• The importance of how you speak to yourself  

THIS. With Shauna Griffiths | Featuring Lydia Knoll  Lydia works in Communities & Impact at adidas. She and Shauna were brought together by the Sports Business Journal Game Changer Awards and the CSM Sport & Entertainment Mentoring Challenge - and we're so thankful that they were because this episode is so insightful. Listen up, there's a lot to learn from the next generation!  In this episode, Lydia talks about:  

• Her career evolution so far from Indiana University to adidas and how her values and passions changed along the way  
• Finding her core values and aligning her career to them  
• Generational stereotypes 
• Her advocacy for social and climate justice and the intersectionality between the two  
• The type of leaders that have had the greatest influence on her  

Alicia is the Senior Vice President of Marketing at the Detroit Pistons. We’re talking all things rebrand and evolution this week as REAL TALK becomes 𝘛𝘏𝘐𝘚. 𝘸𝘪𝘵𝘩 𝘚𝘩𝘢𝘶𝘯𝘢 𝘎𝘳𝘪𝘧𝘧𝘪𝘵𝘩𝘴, Alicia shares how her Pistons are relaunching their brand this season and really being a team of the people in the heart of Detroit.  

In this episode, Alicia talks about:  

• Her career evolution starting with the love of the game but not being able to play (being 5 ft. tall has 𝘴𝘰𝘮𝘦 drawbacks) 
• Coming from an immigrant family and how that inspired her to work hard, make sacrifices, and be appreciative of everything  
• How she balances work and personal life, and how her personal life grounds her and helps her relate to her team 
• The importance and the benefits of having diversity in the workplace  
• Some behind the scenes insight on the Detroit Pistons new relaunch  

Nick is a Project Management Supervisor, at Ulteig. His love of playing outside – especially mountain biking – fueled his initial interest in the renewable energy industry, but he knew he didn’t want to be an engineer or scientist, so he went the management route. It just goes to show, there’s always a way to do what you love!  

In this episode, Chris talks about:  

• His journey to the renewable energy industry  
• What he wants to do next in the space 
• Leadership and some challenges that he's experienced as a newish leader  
• And of course, we had to talk about mountain biking! 

Chris is the VP of New Business, North America at YouGov. His resume includes a stint as a professional baseball player, time in sales, and business development – but when it comes down to it, he’s driven by getting to know people on a genuine level and learning what makes them tick.   In this episode, Chris talks about:  

• His career journey from pro baseball player to business development 
• Loving not just what you’re doing, but the way the business is conducted  
• Why finding out a job is not suited for you is a good thing  
• Where his love of research stems from  
• Current trends in data and tracking and what’s changing in the industry  

Lisa is a Co-Founder at goodDog and Broadsheet. Her resume includes stints in journalism, politics, social advocacy, and startup incubation – but when it comes down to it, she’s a storyteller.   In this episode, Lisa talks about:  

• Her journey to founding Gooddog and what it means to her  
• Finding what you like to do and what you’re good at 
• Finding your voice and also how to handle when your voice wavers  
• How her worldview shifted when helping launch the WNBA with a women-powered team 
• Knowing when to leave a position – and that it can be the best thing for everyone involved 
• Understanding that your business (and you) might not be for everyone – and that’s good!  

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Why Agencies are Successful and Not, features the legendary Mike Palma, Founder & Owner of The Palma Group, and Author of "Walk with a Humble Swagger: Lessons from the Recruiting Trail in Basketball and Advertising".  While there are definitely takeaways for all, it's a CAN'T MISS episode for Brand Marketers/CMOs and Agency junkies. 

Mike and The Palma Group are known for helping Brand Marketers find better creative resources and helping Agencies by managing their search process. Mike’s arguably the most prolific recruiter in advertising history. He's also a master of helping creative agencies grow by recruiting top talent and new business prospects.  I'd be remiss if I didn't share that he's a standout #LeadershipAthlete. 

Tune-in to this episode for first and early access to breaking business news and for a heavy dose of Mike's wisdom and wit:

• Announcing the official partnership between changeforce and The Palma Group that takes the great work that Mike’s done for years with changeforce Founder, George Swisher, to the next level in a major way. The united force is leveraging the biggest value propositions of both companies and veteran consultants such as Mike Palma, Ryan Farinella, George Swisher, Joe Snowden, Bob Wiesner,Bob Gower, and Shauna Griffiths.   
• Early access to the soon-to-release Business Development Diagnostic Workshop, featuring Mike Palma, Bob Wiesner, and Shauna Griffiths.  
• What’s going on in the industry with Agencies   
  • Pain points in attracting talent
  • Pain points in getting meetings 
• How basketball ties into it all. 
  • The book's connection: How grit, humility, confidence, and a bit of humor, can help agencies and recruiters get ahead in an increasingly competitive space.
  • The #LeadershipAthlete mindset connection: Competing to be your best every day 
• What CMOs and agencies can do better. 
  • What CMOs need to take from this episode
  • What Agencies need to take from this episode

Mike and I appreciate you tuning in and look forward to hearing from you be it with feedback, for more details on The Palma Group x changeforce partnership, or to get on the wait list for the Business Development Diagnostic Workshop. 

#author #brandmarketing #CMO #agency #advertisingagency #recruiter #talent #sales #businessdevelopment #partnership #alliance #consulting #coaching 

Felicia is a Marketing Executive, Author, and kind of a "Jill of all trades" as she says, but more than anything she's a storyteller. In this episode, her and Shauna talk about: 

• What drives her creativity 
• How her constant curiosity has gotten her to where she is today
• What it's like to have to be "on" all the time 
• Aligning your actions with your values 
• How to price your services (and not feel bad about it)
• Giving yourself grace 

Scott is the Chief Innovation Officer at The Integer Group where he’s responsible for creating, developing, executing, and sustaining innovative and transformational initiatives - he’s an expert at all things value creation through innovation and transformation!   In this episode, Scott talks about:  

• His personal evolution to get to where he is today  
• The transformation he saw at The Integer Group as well as in shopper marketing agencies as whole 
• His 100% human centered leadership style  
• Scott also gives us retail, consumer, and agency trends that he sees coming! (And he's in the business of innovation so you don't want to miss this.) 

Rachelle is a Director of Marketing and Partnerships at Laureus, a global sports-based charity that works to improve the lives of young people and whose first patron was Nelson Mandela, who said, "Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This is something Rachelle really believes. Anyone can and should use #SportForGood to improve the world.  In this episode, Rochelle talks about:  

• Her personal evolution to start working at Laureus and how her journey continued when she got there 
• Laureus’ founding and evolution and how the organization operates  
• What makes a good brand partner, not just at Laureus, but anywhere 
• How COVID affected the organization and the changes they implemented to continue to help their communities  
• How everyone can use #SportForGood  

SLG CEO and Founder, Shauna Griffiths, talks to Perry Maughmer about Relentless Leadership and what being relentless means to him. They also chat about the importance of leadership as well as some of the misgivings. And of course, we had to mention his t-shirt game!  

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Strategic Growth Planning - Leveraging Insights to Drive a Competitive Advantage, features my good friend, Dr. Heather Maxwell.

Heather is a revenue generator fueled by insights and strategy - AND - a First Draft Class #LeadershipAthlete. She has over 15 years' experience leading insights teams for top-tier companies like Notre Dame, General Mills, Conagra Brands, and Sazerac Company. Currently, she has a fractional EVP of Insights & Growth at iris research & strategy, and is simultaneously building her own company - NEXT 5 TEAM - a venture focused on increasing collegiate athletics' in-person attendance and driving fan engagement. 

Tune in to hear about:

1. How insights have fueled Heather's career
2. How Heather approaches Strategic Growth Planning and Leveraging Insights to Drive a Competitive Advantage
3. iris research & strategy sweet spot and approach
4. NEXT 5 TEAM's work with college athletic departments designed to impact in-person attendance and driving fan engagement
5. The importance of consumer experiences across verticals and what Heather is seeing in the space 
6. Heather's red hot LinkedIn game and her approach to Leadership 
7. Critical takeaways in the insights and competitive advantage realm
8. Critical takeaways in the leadership realm

Heather and I had so much fun recording this episode that I forgot we were actually recording at times! We'd love to hear your feedback so feel free to reach out to us in on LinkedIn. 

#strategy #insights #impact #research #leaders #leadership 

Welcome to THIS. with Shauna Griffiths! 

As always, you'll get real talk with a real leader, an infusion of the Leadership Athlete mindset, and the breakdown of a hot topic to help you take your game to the next level.

This episode, Breaking Down Creative Leadership, features my friend, changeforce colleague, and Co-Founder of Creative Leadership League, Alex Jamieson. 

Tune-in to hear about:

• the Creative Leadership League Coaching Program & Retreat for Women that we’ve developed, that kicks off Oct 4, 2024!
• how we met and what sparked this collaboration 
• common themes in the lives of women leaders 
• the superpower of creativity for women leaders 
• the benefits of creative problem-solving with practical leadership skills in a supportive community setting 
• accessing data and actionable insights to know more about yourself – and how to leverage that to maximize their contribution and impact 
• the importance of mentors and other figures who help provide perspectives, and experiences that help fuel growth 
• the Leadership Athlete mindset
• and more! 

Alex and I hope it this episode shines light on how important it is to your leadership game to flex your creativity. We also thank you for the opportunity to tell you about the unique opportunity in Creative Leadership League - designed specifically for women leaders.

We'd love to hear your feedback so drop a comment and reach out to us on LinkedIn. You can also check out the Creative Leadership League for more information, to schedule time with us, and to register! 

Welcome to THIS. with Shauna Griffiths!

As always, you'll get real talk with a real leader, an infusion of the Leadership Athlete mindset, and the breakdown of a hot topic to help you take your game to the next level.

This episode, Breaking Down Human-First AI, features Michal Opperman "Mo" - who is a Human-First AI Fanatic, the Co-Founder of Portage which is a Mergers & Acquisitions (M&A) Accelerator, and a First Draft Class #LeadershipAthlete. 

Tune-in to hear about:
- What Leadership Athlete is all about and how it came to be 
- Human-first AI, 
-  Walled AI Gardens,
- What's going on in the M&A space and how it's changed,
- How human-first AI works with M&A,
- How being an athlete & a coach inform Mo's thinking & approach,
- Find out about a groundbreaking AI podcast launching this Fall!

Mo and I had a blast recording this episode - which was the first I've done in person. We'd love to hear your feedback so drop a comment and reach out to us on LinkedIn.

Welcome back to THIS. with Shauna Griffiths. I’m excited to drop this bonus episode of the BREAKING DOWN REVENUE GROWTH mini-series.

This time my guests include my changeforce colleagues Bob Wiesner and Jennifer Brown. Today’s episode is all about DEI’s Place in Business Development – which is necessary and important yet often unspoken. The goal of this episode is to openly discuss this and provide sales leaders tools you can use to evaluate your game. 
 
As you hopefully learned when you tuned-in to episodes 1 - 2 - and 3 in this series – Bob and I partner in Growth Consulting as a part of the changeforce management consulting firm. Our combined experience allows us to help clients grow healthfully instead of just win or worse off – just lose! 
 
Jennifer Brown – one of our changeforce colleagues – is also Founder of Jennifer Brown Speaks. She is an Award-Winning Entrepreneur, Diversity & Inclusion Consultant, Speaker, and Author. 
 
Throughout this episode we cover:

• The importance of DEI as it relates to business development and the 5 key points you will want to and need to know!
• How to raise awareness and make improvements
• Highly actionable recommendations you can put into practice rather quickly 

We hope you are able to see what we mean when we say DEI has an important Place in Business Development. And – we hope you’ll use the points and recommendations we’ve shared to help set you, your people and your business up for success. 

We’d love to hear your feedback – to connect with you – and to discuss how any or all of us could help you up your game. Please leave a comment and reach out to us on LinkedIn. 

#consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete 

Welcome to THIS. with Shauna Griffiths!

After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.

This episode - 13 Truths of Pitching - is the third episode in a three-part series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.

Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.

Turn it up and buckle up as Shauna and Bob reveal the 13 Truths of Pitching! They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on LinkedIn.

#consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete 

Welcome to THIS. with Shauna Griffiths!

After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.

This episode - How Decision-Makers Really Think - is the second episode in a three-part series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.

Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.

Turn it up and buckle up as Shauna and Bob discuss revenue growth realities you'll want and need to know about How Decision-Makers Really Think:

• What they are saying is based on research conducted over the last 30 years is consistent in revealing four factors that regularly influence how decision makers choose providers. 
• Learn about the impact of "rebalancing" biz dev efforts to reflect this likely reality
• Find out about pursuit tactics - from the very first contact with the prospect - that must address each of these factors. 
• Discover which strategies and tactics are important for putting yourself in the lead in any pursuit
• Find out how this will help you be seen as the best fit under these criteria
• Hear about how the typical RFP-driven business development plan has blind spots when it comes to these factors - which serves to worsen the odds of winning. 
• Takeaway tips on how to identify and overcome these factors to improve your win rate. 

By the end of the show, you'll know what Shauna and Bob mean when they say How Decision-Makers Really Think. You'll also be able to start using some of the tips you heard in this episode. They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on Linkedin.

AND - stay tuned for the third and final episode in this mini-series on BREAKING DOWN REVENUE GROWTH. 

#consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete 

Welcome to THIS. with Shauna Griffiths!

After a hiatus the show is back and better. We're infusing the Leadership Athlete mindset into the show and we'll Breaking Down Hot Topics to help you take your game to the next level.

This episode - Winning and Growing Aren't the Same Thing - tips off series called BREAKING DOWN REVENUE GROWTH which taps into consulting work Shauna does as a part of the changeforce management consulting firm.

Shauna's guest for the series is her friend and all-star changeforce teammate who happens to be a First Draft Class Leadership Athlete! Bob Wieser has been advising clients on business development pursuits for nearly 30 years. He’s helped his clients win billions of dollars' worth of contracts including regularly achieving new business pitch win rates in excess of 80%.

Turn it up and buckle up as Shauna and Bob discuss revenue growth realities you'll want and need to know! 

1) Firms driven to win are transactionally oriented.  Firms driven to grow are strategically oriented. They talk They talk about the difference, and what it means to a company's near-term and long-term financial - and organizational - health.

2) There are three "pillars" of strategic growth. Find out what they are! You'll learn how firms can build a business development plan that emphasizes quality growth over the proverbial numbers game. 

3) Find out about the first steps that a business development leader can take to implement a strategic growth plan and why a new mindset is key. You'll walk away knowing about the important transition from "who we are" to "what you get."

By the end of the show, you'll know what Shauna and Bob mean when they say Winning and Growing Aren't the Same Thing. You'll also be able to start using some of the tips you heard in this episode. They'd love to hear your feedback and discuss your game plan. So, drop a comment and reach out to them on Linkedin. 

AND - stay tuned for the next episode in this mini-series on BREAKING DOWN REVENUE GROWTH. 

#consulting #THIS #coaching #growth #revenuegrowth #Leadership #LeadershipAthlete 

Welcome to a special edition of THIS. with Shauna Griffiths and Co-Host Xavier Jackson, featuring Alfonso Pozzo Delgado.

Alfonso is an Emmy Award-winning bilingual creative consultant, senior producer, showrunner and content creator with two decades of experience in the creation and execution of high-end original sports content for broadcast and digital platforms in domestic and international markets.  He's worked for ESPN, MLB Productions, MLB Network and now he's the Executive Producer & Creative Director of his own company, Juxtapozz Films.

Jump into this episode to hear Shauna, Xavier, and Alfonso hit on the following topics and more:
- The Value of Authentic Storytelling
- The Importance of Taking Steps and Trying New Things
- The Magic of Following Your Passion
- Working on Cool Stuff with Cool People
- Staying Driven and Embracing New Challenges

Continued thanks to our Founding Partner Felicia Hall Allen & Associates.

#podcast #THIS #leadership #leadershipathlete #leader #performance #content #producer #creative #coach #sports #film #editing #impact #evolving #slgimpact

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Return on Connection features John Harris, President & Chief Executive Officer of Worldwide Partners Inc (WPI), a global network of the top independent marketing services agencies who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration. 

John is a senior marketing executive with a proven track record of success in growing market share for brands and the agencies who serve them through creativity and innovation. He is an agent of change who believes that the best way to predict the future is to create the future.

He's also an authentic, self-aware human who believes in leading with giving and building relationships that are transformational, not transactional. These things came through the first time we met, and I knew I wanted him to be a guest on this show. He's a breath of fresh air, a brilliant marketer, and savvy leader who I'm honored to shine light on. 

Tune-in to hear about: 

1. Leading with Giving and What Return on Connection is All About 
2. Coaching for Leaders: Sharpen Skills, Learn New Tricks
3. Celebrating Progress and Focusing on Behaviors: A Different Approach to Short-Term ROI
4. Pharma Client Requirements Shift: From Agency to Pharma Agency and Beyond
5. Independent Agency Network: Collaboration and Community in Scaling Businesses
6. Agencies Shifting Focus from RFPs to Strategic Partnerships
7. Protecting Culture: Agencies Choosing to Work Together
8. Agencies Owning the Network: Reverse Holding Company Structure at WPI
9. Making Yourself Expendable: Strong Leadership and Alignment in Organizations

We hope you enjoy the episode and look forward to your feedback about it! 
 
#leader #leadership #agency #independentagency #agencynetwork #culture #coaching #consulting #growth 

Want Behind the Scenes Insights and Guidance for Marketing Orgs and Agencies?! Tune in to this episode of THIS. with Shauna Griffiths featuring Russ Rubino, highly sought after Marketing Executive and Senior Consultant - Organizational Effectiveness for changeforce.ai.

Don't miss Shauna and Russ covering need to know information designed to positively impact business and careers for Marketing and Agency Professionals. 

TOPICS IN THIS EPISODE

• Behind the Scenes of M&A and its impact on Marketers and Agencies
• How to Stay Indispensable Amidst Acquisitions. 
• How to Excel in The Agency Space 
• Be the Agency That Rises, Not Falls, in M&A
• How to Thrive Amidst M&A Crisis

EPISODE BY THE MINUTE

• 00:00 - Teaser
• 00:03 - Intro
• 00:06 - Guest intro
• 00:44 - How Shauna met Russ
• 01:25 - Russ Career Evolution
• 15:37 - What is Happening in the Brand Marketing landscape
• 20:03 - M&A, it’s impacts & How to Thrive Amidst M&A Crisis 
• 32:07 - Risks of a Decentralized Organization
• 39:10 - Russ Talks About His Research Project
• 47:25 - Key Takeaway
• 50:00 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leaders #marketing #authenticity #impact #agency #slgimpact

This episode of THIS. with Shauna Griffiths, goes from Mindful to Mind Blowing with the legendary George Mumford in the hotseat. 

He's widely known for this Mindfulness & Performance Expertise, and work with NBA greats including Michael Jordan, Kone Bryan, Shaquille O'Neil, and more. He's authored two incredible books: The Mindful Athlete and Unlock, and he's touched the lives of countless people in powerful ways - including mine!

I couldn't hide the Fan Girl in me while recording. Who could blame me?! It's an absolute honor to bring him to you in this episode. 

IN THIS EPISODE 
- How to Find Meaning in Your life 
- Reframe Your Reality: How to Transform Your Suffering into Purpose
- What it Truly Means to Forget Yourself to Find Yourself 
- Why You Should Embrace Discomfort for Growth
- The Three Keys to Greatness and Success

EPISODE BY THE MINUTE 
- 00:00 - Teaser 
- 00:43 - intro 
- 00:46 - Guest intro 
- 01:37 - George talks about his book 
- 09:26 - How to Forget Yourself to Find Yourself 
- 25:12 - Aligning Your Goals To Your Action 
- 29:58 - Meditation As a Tool to Unlock Your True Potential
- 37:04 - The Ministry of Presence 
- 47:48 - George’s Offerings / Services 
- 50:19 - Key Takeaway
- 51:48 - Wrap up
 
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leaders #sports #authenticity #impact #mindfullness #mindset #motivation #georgemumford #slgimpact

This week's edition of THIS. with Shauna Griffiths features one of the most authentic, impactful Leadership Athletes working in the front office in professional sports.

Joe Stetson, Chief Commercial Officer at the New York Red Bulls, is a 20+ year vet who’s known for re-imagining iconic brands & generating record revenues. He made his mark at the likes of Madison Square Garden, the Brooklyn Nets, and now he's blazing a new path at The Red Bulls. His work has always been at the intersection of growing business and developing people, and he gets results in both areas! All the while, he defies traditional stereotypes in the best of ways. 

If you watch to catch a great leader in action - WATCH THIS. 

IN THIS EPISODE 

• Day in the Life of CCO Joe Stetson at Red Bulls
• How to Create a Culture of Growth and Collaboration in the Workplace 
• How to Lead Effectively
• What Brands Need to Know About Sports Partnerships
• A Closer Look at Soccer's Direct Impact on Communities

EPISODE BY THE MINUTE 

• 00:02 - Intro 
• 00:56 - Guest Intro 
• 01:00 - How Shauna met Joe 
• 06:07 - Day in the Life of a Chief Commercial Officer 
• 08:30 - Joe's Evolution 
• 14:27 - Joe's Leadership Style 
• 24:48 - What is Happening in the Sport Marketing Space
• 27:09 - Why Brands Should Partner with Major League Soccer (MLS)
• 30:59 - What to Expect in 2024 
• 34:23 - Key Takeaway 
• 35:58 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leaders #sports #authenticity #impact #redbull #sportsbusiness #newyorkredbulls #MLS #slgimpact

Taking a stand in the business you build takes courage, vision and dedication. In this episode you'll a man on a mission who is doing exactly that in big bold ways with not just one but two businesses.

It's an honor to bring to THIS. with Shauna Griffiths, my friend, Joe Conrad, Founder & CEO of Grit Digital Health and Founder & CEO of Cactus Agency who believes in the power of innovation, creativity and technology to solve any problem.

You'll hear about the incredible purpose driven work his team at Cactus creates for clients, the groundbreaking digital mental health solutions developed by his team at Grit Digital Health including the global platform MAN THERAPY and more:

IN THIS EPISODE 

• How We Help Brands & Companies Make Meaningful Impact
• Man Therapy's Surprising Win in Men's Suicide Prevention
• Business Evolution 101: CEO's Tips for Staying Nimble and True
• Man Therapy's Impact on Men's Suicide - A Success Story
• Why The Well-being of Your Team Matters 

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leaders #agency #authenticity #impact #mensmentalhealth #mentalhealth #purpose #slgimpact

Make no mistake about it, I am in AWE of these two authentic leaders!! It's my honor and joy to shine light on the co-founders of verb, in this episode of THIS. with Shauna Griffiths. 

Shannon Jones and Yadira Harrison are a force! Together they have created a dynamic consultancy and agency specializing in brand experiences, partnerships, campaigns, and proprietary platforms - and they just made the 2023 Inc 5000 list!!

As Yadira recently posted, "5 years ago we set out to build something new: an output agnostic agency that could not be pigeonholed, where creativity knows no bounds. Fast forward to today, and #teamverb consists of 40 creatives spanning from coast to coast, making marketing waves around the globe. 🌎 As Inc. noted, we’ve seen 320% growth in the past 3 years, and we’re just getting started… 📈"

IN THIS EPISODE
- Why Brands Turn to verb for Solutions
- The Scariest Yet Most Rewarding Move They Ever Made
- This is by Far The Biggest Challenge Black Female Entrepreneurs Face
- Why Building Authentic Communities Matters 
- You Don't Have to be an A**hole to Be the Person at the Top 

EPISODE BY THE MINUTE
00:00 - Teaser 
00:50- intro 
00:53- Guest intro
02:11 - How Shauna met 
02:39 - What is verb ? 
06:24 - The Story Behind Verb’s Halloween Party Theme 
10:00 - How They Overcame Their Biggest Fears 
15:37 - How They Lead vs How They were Lead 
23:01 - History of Their Partnership 
26:27 - The Biggest Challenges Black Women Face in Business 
30:01 - The Importance of Building Communities in the Workplace 
48:19 - Lessons They’ve Learnt as Founders 
51:21 - What Trends To Expect in 2024
53:01 - Key Takeaways
53:57 - Wrap Up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leaders #agency #authenticity #impact #blackfemalebusinessowners #womeninbusiness #slgimpact

This episode of THIS. with Shauna Griffiths, brings you the incredible Amira Alvarez, Founder and CEO of The Unstoppable Woman, whose work is focused on helping women have it all! Tune in to hear about what she is doing to contribute to the financial success of women, and how she inspires them to manifest their fullest and most fulfilling lives.

Amira is a visionary leader, celebrated entrepreneur, and a passionate advocate for empowered living. After achieving a fivefold increase in her income in one year and building a multimillion-dollar company, she was led to contemplate the intricate balance between hyper-achievement and genuine fulfillment.

Refusing to sacrifice her drive for success, Amira realized that pursuing larger goals 𝘢𝘭𝘰𝘯𝘦 left her unfulfilled. She, therefore, developed a methodology to craft an exquisite life that harmonizes ambition with profound contentment, enabling individuals to embrace their inner drive while finding space for deep and meaningful fulfillment.

Her path has become a beacon for high-achieving women seeking to forge a life rich in truth, beauty, and intimacy–one in which you actualize your innermost dreams without diminishing any of your hard-won successes.

She believes women have been told they can be anything they want to be, but simultaneously warned that they can't have it all. Amira is here to debunk that notion and is on the leading edge of a movement that redefines what’s possible for women. 

TOPICS IN THIS EPISODE
- This Is The Reason Why Most Ambitious Women Struggle In Their Relationships
- How I Help Ambitious Women Build an Exquisite Life 
- How Men Can Facilitate Harmony in Ambitious Women's Lives
- How to Become the Person You Aspire to Be
- Are You Leaving Money on the Table?  Discover The 3 Secrets to Wealth Creation

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 00:59 - Intro 
- 01:06 - Guest intro
- 01:48 - The Unstoppable Women’s Platform 
- 09:30 - Amira shares Her Personal Experience with Self - Limitation 
- 18:19 - Who She Works With 
- 20:54 - Female Entrepreneurship
- 25:09 - How Men Can Support Women
- 34:29 - Dealing With Self - Dependency 
- 39:10 - Her Services 
- 41:28 - What Happens When Women Come Together 
- 48:59 - Amira’s Superpower 
- 51:42 - Key Takeaway 
- 53:37 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #consulting #coach #feminism #femaleentrepreneur #entreprenuer #amiraalvarez #unstoppable #women #slgimpact

Alexandra Jamieson is an absolute force and we're grateful to feature her in this episode of THIS. with Shauna Griffiths.

She is Founder of Radical Alignment, a changeforce.ai Senior Consultant - Organizational Effectiveness, an Executive Leadership Coach for over twenty years, a five-time best-selling author with a Positive Psychology certification (CAPP). Her clients include CEOs of tech-ed companies, SVPs of international retail brands, founders, and serial entrepreneurs. 

She is also Founder of We Create | NYC, an arts organization that curates and produces exhibitions and education experiences featuring living women and non-binary artists who work and live in NYC.

As you'll hear in this episode - she loves to help creative pros make small, consistent changes that lead to big results. So, tune-in and be prepared to shift your perspective about the role of creativity in leadership and more!

TOPICS IN THIS EPISODE

• This Book Will Teach You How To Talk About Anything 
• How to Overcome Imposter Syndrome.
• You Are Your Greatest Project - Embrace Change and Growth
• Inside The Mind of a Creative Artist
• How Making a Flower Mandala Changed My Client's Life Entirely

EPISODE BY THE MINUTE

• 00:00 - Teaser 
• 00:41 - Intro 
• 00:46 - Guest intro
• 02:58 - Why She Chose The Creative Side of Coaching 
• 09:20 - How She Combines Creative Arts & Coaching 
• 16:09  - Alex Talks About Her Book 
• 22:45 - How To Resolve Conflicts 
• 28:00 - Alex Talks About Her Creatrix Retreat 
• 33:58 - How To Deal With Self Comparisons 
• 42:39 - Key Takeaway 
• 45:03 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #consulting #coach #creativity #artist #impostersyndrome #alexjamieson #radicalalignment #conflictresolution #slgimpact

The Future of Sports Marketing: Outlook for 2024 and Beyond with Indianapolis Colts, Director of Business Solutions, Jon Codalata on THIS. with Shauna Griffiths

This episode brings you one of the best humans and best professionals around. He is an authentic, inclusive, intentional leader through and through. He's carved his path in Strategy in sports business by creating new positions and elevating them every step of the way.

Jon flourished on the agency side, creating positive impact on the organizations overall, this staff and clients. Now he's doing it at the highest level - in the NFL - for the Indianapolis Colts.

He delivers so much realness, insight and valuable information in this episode.  You do NOT want to miss this one!

TOPICS IN THIS EPISODE
- The Hard Truth About Career Growth No-one Talks About
- How to Stand Out at Work
- A Day in the Life of an NFL Executive
- How We Honor Veterans in the Most Inspiring Way
- Learn When to Say 'No' and When to Dive In

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 01:48 - Intro 
- 01:52- Guest intro
- 03:05 - How Shauna met Jon
- 10:47 - Jon's Evolution 
- 25:47 - Jon's Philosophy 
- 30:10 - Jon's Current Role in the NFL 
- 32:10 - How the Colts Help Brands & Businesses 
- 40:35 - Gender Stereotypes in The Workplace 
- 49:15 - Key Takeaway 
- 51:07 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #NFL #colts #businessathelte #indianapoliscolts #businesssolutions #sportsmarketing #sportsbusiness #sponsorship #partnerships #slgimpact 

Making it in the booming pet industry is a big part of the focus of this episode of THIS. with Shauna Griffiths - featuring Cecelia Carerra, Founder & CEO of BistroCat. 

Cecelia is a strategic leader with 11+ years' experience building & scaling brands, ranging from innovative start-ups to billion-dollar global enterprises. She's also a creative mind with a warm heart and fierce passion for disrupting an industry with innovation that matters - and that's exactly what she's doing with BistroCat. 

This episode will surely help you gain a better understanding of the pet industry, cats, and so much more, AND -- you'll come away with a special offer on BistroCat products, courtesy of Cecelia! 

TOPICS IN THIS EPISODE
- Say Goodbye to Cat Feeding Hassles with BistroCat
- You’re Slowly Killing Your Cat If You Don’t Do This
- How To Build Strong Relationships at Work
- How I Turn Doubt into the Key to My Success
- Every Cat Parent Can Relate to This

EPISODE BY THE MINUTE
00:00 - Teaser 
01:06 - intro 
01:10 - Guest intro
01:34 - How Shauna met Cecelia 
02:34 - Cecelia's Incredible Journey from BrightPet to BistroCat
10:47 - What is BistroCat?
19:01 - Origin of BistroCat 
28:01 - Cecelia's Evolution 
43:06 - Growing Trends In the Pet Industry 
48:11 - Final Questions 
51:28 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #pets #impact #entrepreneur #catvideos #catperson #petindustry #evolving #slgimpact

This episode of THIS. with Shauna Griffiths, is made for job seekers of all career stages. Buckle up and be prepared for real talk delivered by Danielle Mills Walden, Founder & CEO of HEADSTRONG, LinkedIn Branding Expert, Keynote Speaker, Best Selling Author, Podcast Host and Retired Pro-Tennis Player. 

Danielle uses her diverse and unique background to inspire, motivate, and empower people to improve their mindset and reach their full potential in life. Through her podcast, book, and speaking engagements, and podcast appearances like this one - she shares her insights, tips, and stories on how to master LinkedIn, personal branding, career development, and mental toughness.

TOPICS IN THIS EPISODE
- How Danielle Can Help You Land Your Next High-Paying Jobs WITHOUT Applying 
- Steal Danielle's LinkedIn Growth Hack - Skyrocket Your LinkedIn Influence With These Growth Hack
- Best Times to Post on LinkedIn for Beginners
- Your Brand, Your Rules - Your Boss Doesn't Own Your Brand.
- The Secret to Starting Your Day Right. 

EPISODE BY THE MINUTE
00:00 - Teaser 
01:11 - intro 
01:16 - Guest intro
02:36 - How Shauna met Danielle
05:55 - Flexibility in Leadership 
09:33 - What Danielle Does for People & Organization 
11:20 - How to Use LinkedIn Strategically 
22:54 - The Evolution of LinkedIn 
27:20 - LinkedIn Content Strategies that Work 
38:09 - Common Mistakes People Make on LinkedIn 
41:17 - Origin of Headstrong 
47:19 - How to Hack Your Mindset 
54:09 - Wrap Up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #impact #linkedin #branding #jobsearch #jobseekers #mindset #evolving #slgimpact

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Making Work Better features Dawn Sowerby, Founder of The Culture Business. Dawn is a natural strategist with a gift for transforming teams of all sizes and in any business area. With a background in People Management & Organizational Development and a Chartered Fellow of the CIPD, her experience encompasses transformational leadership in other areas, including operational delivery. 

Get ready for some real talk and actionable solutions in this one, Leaders. 

As Dawn put it, "we're getting it so wrong in some situations. We are at work for too much of our time for it to be an unhappy place, a place where we aren't able to be our true selves, a place where we aren't able to be productive and to be trusted and safe."

I couldn't possibly agree with her more. 

Tune-in to hear about: 

1. So What Factor in Personality Assessment
2. Aligning Leadership Teams for Effective Five-Year Planning
3. Willingness to Change: Partnership and Taking Action
4. Questioning the Purpose of Existing Documents: Employment Tribunals Example
5. The Illusion of Control in One-to-One Conversations
6. The Myth of Job Descriptions and Illusion of Control in Management 
7. Employee Engagement - Strong Connection to Business Success
8. Why Strategists and Game Changers Connect So Well
9. Beyond Assessment: The Powerful Impact of The GC Index
10. People Can't Be Managed: The Unpredictability of Human Behavior in Organizations

We hope you enjoy the episode and look forward to your feedback about it! 
 
#leader #leadership #culture #people #assessment #thegcindex #womeninbusiness #humanbehavior

This episode will introduce you to The GC Index® - a revolutionary framework that is disrupting the way people manage talent. The GC Index® is not only being used to help individuals be the very best they can be, but it is liberating organizations to embed their diversity and innovation initiatives to impact tangible business outcomes.

You'll meet Nathan Ott, Co-Creator and Chief Polisher of The GC Index, and hear him and Shauna discuss the five different ways in which people are inclined to make an impact and contribution.  You'll learn about this scalable, reliable and adaptable tool, that is creating a level playing field where everyone can contribute and make a positive impact.

Best of all, you'll find out that YOU can take advantage of The GC Index through working with Shauna in pursuit of your optimal performance.

TOPICS IN THIS EPISODE
- Why The GC Index Is a Must-Have Tool for Every Organization
- Here's How You Can Boost Your Impact by Embracing Your Weaknesses
- Discover the New Way to Lead: How to Lead Without Being Perfect
- The Game-Changing Strategy Every Business Needs
- Achieve Team Harmony Like Never Before: The GC Index Way

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 00:29 - Intro 
- 00:33 - Guest intro
- 00:59 - How Shauna met Nathan 
- 02:01 - What is The GC Index? 
- 05:51- The 5 Categories of Impact Makers 
- 19:44 - The Role of The GC Index in Sports 
- 41:26 - What is GC Translate? 
- 50:05 - Key Takeaway

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #impact #thegcindex #assessment #evolving #slgimpact

If you're a Business Athlete in pursuit of total Optimal Performance, this episode is for you related to helping you fuel yourself to win at the game of work, life and fun!

Tune in to this episode of THIS. with Shauna Griffiths to meet Ashley Koff, RD, Personalized Nutrition Expert, CEO & Founder of The Better Nutrition Program. 

Simply said - Ashley endeavors to help people, practitioners and businesses enjoy better health powered by better nutrition. She believes personalized nutrition leads to better health outcomes. This is her area of expertise that she's developed and refined over the last 30 years. 
 
TOPICS IN THIS EPISODE
- How The Better Nutrition Program Is Changing the Health Game
- Why Consuming Too Much Content is Bad for You
- The Truth About Ozempic & Wagovy Medications
- How to Make Every Dollar Counts in Your Health Journey
- Avoid This Common Health Mistakes Everyone's Making

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 00:38 - intro 
- 00:42 - Guest intro
- 01:21 - How Shauna met Ashley 
- 03:20 - What is the Better Nutrition Program? 
- 18:31 - Why You Need a Personalized Approach to Healthcare 
- 31:10 - Link Between Nutrition & Optimal Performance 
- 41:54 - What Does Personalized Healthcare Mean?
- 49:51 - Is Coffee Bad or Good for You? 
- 54:03 - Effects of Functional Mushrooms 
- 1:00:06 - Key Takeaway 
- 1:01:49 - Wrap-up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #personalized #nutrition #healthcare #selfcare #impact #betternutritionprogram #ashleykoff #evolving #slgimpact

Welcome to this very special Business Athlete episode of THIS. with Shauna Griffiths featuring former three-time NFL All Pro Linebacker, former sports broadcast analyst, now Founding CEO of LightsOut Xtreme Fighting - Shawne Merriman. 

Heading into the Lights Out Xtreme Fighting Event Saturday, August 26th at Casino Pauma in San Diego, Shawne sat down with me to talk about his pursuit of optimal performance throughout his evolution, the Business Athlete dynamic, and starting his very own professional sports property and media platform that you can stream on Fubo.

Tune in for a dose of authentic leadership and inspiration to fuel your own evolution and game of work and life! 

TOPICS IN THIS EPISODE
- Shawne Merriman Spills the Beans on How to Win in life & Business 
- A Comical Advice I Gave to a Young Fighter
- Big Bucks in College Sports: Are College Athletes Outearning the Pros?
- Why I Bid Farewell to My iconic Blue Mohawk 
- Shawne Merriman Shares His Funniest Moments in Recruiting Fighters

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 00:37 - intro 
- 00:45 - Guest intro 
- 01:03 - How Shauna met Shawne Merriman 
- 01:23 - Shawne Talks About His Upcoming Fight
- 06:01 - Offerings/services For Businesses 
- 16:17 - Partnership with Local Brands 
- 22:01 - Transition from Football to Business 
- 30:01 - Lights Out Xtreme Fight Show 
- 36:47 - Shawne's Take on The Current State of NFL 
- 38:37 - Shawne's Take on NIL 
- 42:57 - The Story Behind “Sign 'em up” 
- 44:33 - Key Takeaway 
- 45:27 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #sports #sportsbusiness #NFL #lightsout #extremefighting #businessathlete  #impact #evolving #slgimpact

Look who's back on the pod, People! In this Update Episode you'll get to catch up on Javid Louis' evolution since his last episode - which includes his big move from X (formerly known as Twitter) to TicketMaster as their Director of Social Media.

Javid is outstanding and has been on Shauna's radar for years dating back to when she tried to hire him for her team. He's a dynamic and results-driven Senior Marketing Executive with a focus on digital channels. He specializes in managing B2B and B2C strategies and delivering award-winning integrated campaigns that encompass influencer, content, and social initiatives.

Over the course of his 15-year career, he has honed his expertise in harnessing digital innovation, embracing emerging trends, and implementing strategic thinking to captivate target audiences and propel brand growth. As a recognized leader with a track record of developing and empowering teams, he excels at fostering cross-departmental collaboration to achieve outstanding results. He has been honored with the Advertising Club of New York's "Rockstar" award for his exceptional performance in the industry and been part of several campaigns that have received Cannes Gold Lion awards.

Javid is the Real Deal.

Tune-in to hear how Javid landed his current role that went viral when it was posted - and so much more:

TOPICS IN THIS EPISODE
- How I Scored My Dream Job at Ticketmaster Without Knowing Anyone
- Evolve or Fail: The Biggest Pain Point in Social Media Marketing
- How to Showcase Your Brand's Personality on Social Media
- How to Use LinkedIn to Your Advantage
- Don't Fake Expertise, Embrace Experimentation

EPISODE BY THE MINUTE
- 00:00 - Teaser 
- 00:41 - Intro 
- 00:45 - Guest intro
- 02:06 - How Shauna met Javid
- 03:12 - What It Was like Working with Twitter (now known as X)
- 06:38 - What it’s Like Working With Ticket Master
- 17:51 - Using LinkedIn as a Networking Tool 
- 24:51 - Tips on How To Find Your Brand’s Style On Social Media 
- 33:51 - Biggest Pain Points of Brands On Social Media 
- 39:00 - Instagram Threads 
- 40:02 - Key Takeaway 
- 42:48 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #podcastclips #realtalk #bestpodcast #networking #socialmedia #impact #evolving #slgimpact

In this Business Athlete episode of THIS. with Shauna Griffiths, you'll meet Marcel Kuhn, a Swiss bestselling author and speaker, and your expert guide to mastering change within corporate landscapes. 

As an adept surfer, Marcel weaves the profound lessons of the surf and the ocean into his approach to leading transformation. He motivates corporations to undertake the 'unthinkable', to ride the wave of change rather than resisting it. You'll benefit from the actionable advice and motivating tales he shares, as he encourages you to catch the wave of change and surf towards a resilient and successful future. 

Tune in for secrets about attracting what you desire instead of continually chasing success. 

TOPICS IN THIS EPISODE
- Learn How To Escape the Predictable Mindset and Unlock Your Full Potential
- This Is The Easiest Way to Ignite Passion in Your Team
- How I Broke Free from Stagnation After 40 Year
- If You're Struggling To Let Go Of The Past, This is For You!
- Rewire Your Brain with These Mindset- Shifting Questions

EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:45- Intro 
- 00:49 - Guest intro 
- 02:05 - Marcel's Background 
- 03:43 - Marcel's Book - Unthinkable 
- 14:56 - Marcel's Evolution 
- 18:30 - SURF - Surrender to Unthinkable Reality for Flow
- 23:51 - Tips on How to Shift Your Mindset 
- 40:52 - Key Takeaway 
- 42:24 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #performance #coaching #optimalperformance #unthinkable #mindset #impact #evolving #slgimpact

Welcome to the second Business Athlete episode of the show - designed to fuel the pursuit of optimal performance of women in the workplace and beyond. It simply makes no sense to expect women to thrive in environments built by men for men and our guest, Jennifer Wagner - CEO and Founder of PROSPER, is bravely leading the way to change that.

Jen is a remarkable human uniquely qualified for this feat. She spent the last 20+ years of her life in the human performance and medical space. She moved from being her own high performer as a D1 soccer athlete to working with the best in the world at Stanford Medical School as a Resident and Faculty to bettering lives as an Operating Room Doctor to catalyzing elite performers to reimagine what is possible as the Chief Medical Officer and Director of Operations at Liminal Collective Human Performance. All of these experiences culminated in her uncovering my true purpose- helping women succeed, lead, and flourish. With those goals in mind, she and a powerful team founded PROSPER - a company devoted to women's wholistic performance.

She is passionate about athletics, leadership, democratizing elite human performance skills, and opportunity - specifically for women. She deeply believes women deserve programs designed for their unique physiology, social and occupational challenges, and perspectives on life, balance, and success.

Tune in and be prepared to be inspired to be a part of ensure women are set up to prosper in business and beyond.

TOPICS IN THIS EPISODE
- What does Performance Mean To You?
- Why Women Struggle in Male-Designed Work Environments
- The Surprising Differences in Men and Women's Experiences in The Workplace
- Workplace Double Standards: The Harsh Reality for Women
- How Organizations Lose Big by Ignoring Women Leaders

EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:44 - Intro 
- 00:55 - Guest intro 
- 01:10 - How Shauna Met Jen Wagner
- 02:43 - What Jen is doing 
- 11:52 - Holistic Women’s Performance 
- 26:12 - Helping Men Understand Women’s Needs In The Workplace 
- 34:28 - Prosper’s Offerings/Services 
- 41:57 - What Working With Prosper Looks Like
- 45:04 - Wrap Up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #performance #coaching #optimalperformance #womeninbusiness #womensupportingwomen #prosper #impact #evolving #slgimpact

Welcome to the first BUSINESS ATHLETE edition of THIS. with Shauna Griffiths featuring Shimmy Gray-Miller, an experienced and highly accomplished Division I women’s basketball coach and emerging sports Color Analyst!

You are going to LOVE Shimmy's incredible energy, passion and wisdom shared in this reunion of these two friends and former University of Michigan basketball players! Do not miss the opportunity to harness your inner Business Athlete and to start unlocking your Optimal Performance.

TOPICS IN THIS EPISODE
- How to Unlock Your Optimal Potential in Sports & Business
- Sexism in Sports: The Scandalous History of Michigan's Letterman's Jacket
- The Fascinating Transformation of Women's Basketball
- "Overnight Success" Does Not Exist & Here's Why
- Don't Suffer for Success, Do This Instead
- The Make-or-Break Factor in Building Winning Teams - You won't believe what Studies revealed
- And more!

EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:31 - Intro 
- 00:34 - Guest intro 
- 00:56 - How Shauna Met Shimmy
- 03:31 - Life in University of Michigan 
- 08:52 - The Evolution of Women’s Basketball 
- 16:57 - What Shimmy is Doing 
- 21:12 - Shimmy’s Evolution 
- 34:12 - The Notion of Business Athletes
- 43:58 - Tips for Players/Employees, Coaches & Business Leaders 
- 45:59 - Key Takeaway
- 47:31 - Wrap-up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #businessathlete #performance #basketball #womensbasketball #coach #sports #sportsbusiness #impact #evolving #slgimpact

Look who's back for a second episode on the pod!!!

The incredible George Swisher is one of the most remarkable, forward-thinking, impact making people in the game. This time he and I focused on the red-hot topic of AGENCY GROWTH and it's full of great information, insights AND recommendations. 

ICYM his first episode and background information, George is a Business Transformation & Change Management Executive with a foundation as a marketing entrepreneur & management consultant. He's got a 15-year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.

George is currently Co-Founder and CEO of changeforce.ai, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.

Tune in to this episode THIS. with Shauna Griffiths and be ready to take notes!

TOPICS IN THIS EPISODE

• A Fatal Mistake That Could Ruin Your Company 
• Why You Should Teach Your Employees “The Business of The Business”
• Learn How AI can Help You Stay Ahead of Your Competitors 
• How to Make Smart Business Decisions 
• The Recipe for Success: Efficiency + Strategy Growth = Massive Result
• And more!

EPISODE BY THE MINUTE

• 00:00 - Teaser 
• 00:37 - Intro
• 00:41 - Guest intro 
• 01:30 -  Factors that Hinder Organizational Growth 
• 5:56 - How [changeforce.ai](http://Changeforce.Ai) helps business grow 
• 12:39 -  Dealing with Organization’s pain points 
• 26:55 - Helping Employees Understand their Roles in the Organization 
• 38:47 - The impact of Business Education on Organizational Culture 
• 45:49 - When to implement Change in Your Organization 

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #changeforce.ai #strategy #AI #growth #agency #founder #impact #evolving #slgimpact

If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with Shauna Griffiths is for you!

Tune in to hear Karl Keating - Global Brand Strategist & Founder & CEO of The Perfect Storm Lab - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S.

In partnership with Chris Todd of Vision Insights, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!

TOPICS IN THIS EPISODE
- Join the Host Cities' of The FIFA  2026 World Cup Three-Year Activation Journey Now.
- How to Connect with Soccer Fans and Dominate Your Industry
- How We Help Brands Excel In The Sports Industry.
- Learn How the Greatest Sporting Event Inspires Brands Everywhere
- "Think Globally but Act Locally” ... The key to Brand Expansion
- Big FIFA Announcement you may have Missed - Seize this opportunity now! 

THE EPISODE BY THE MINUTE
00:00- Teaser
00:24 - Intro 
00:28 - Guest intro 
01:09 - How Shauna Met Karl Keating 
02:18 - What is The Prefect Storm Lab
11:26 - Why It’s Important for Brands to Plan Ahead 
14:41 - What They’re Currently Working On
26:24 - Brands They Partner with 
33:44 - Tips For Brands Looking to Break into the Sports Market 
37:21 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #theperfectstormlab #strategy #brandstrategy #sportsbusiness #sportsmarketing #founder #impact #evolving #slgimpact

If you want to crush it in the content world - this episode is for you!

Karen Adams, Co-Founder & Partner PWRHOUSE COLLECTIVE, is in the hot seat talking with Shauna Griffiths about Content Creation, to Starting an Agency, to Leadership Lessons and a whole lot more! You'll want to dig into this one with Karen who is a visionary and change agent with over 25 years of experience in branding, content creation and marketing for iconic brands including QVC and MARS, Inc.

Karen thrives on navigating new territory tapping into her blended strengths of creativity and technical/analytical thought leadership. She's an absolute pro at communicating clear vision, leading with initiative, accountability, integrity, and maintaining a positive outlook. She's also skilled at being able to quickly pivot to address changing business needs, simplify the complex, nurture at-risk relationships with organizational savvy to drive and deliver key business results. 

There's plenty to identify with and learn from - AND - you'll even get to meet her pup toward the end! Tune-in, take notes and share the takeaways others. 

TOPICS IN THIS EPISODE

• The Harsh Reality is "No one cares about your mistakes"- Learn from it & move on
•  "Capture, Don't Manufacture"- The Cheatcode to Creating Authentic Content 
• Why Brands Must Prioritize Serving Over Selling
• Low Budget, No Problem: How to create content the Gen z Way 
• How to be a great leader 
• And more!

THE EPISODE BY THE MINUTE

• 00:01 - Teaser
• 00:30 - Intro 
• 00:05 - Guest intro 
• 01:02 - How Shauna Met Karen Adams 
• 01:14 - What Karen is Doing 
• 04:25 - Types of Clients Karen Works With 
• 10:14 - How Karen Approaches New Challenges 
• 13:43 - How They Create Content 
• 26:43 - Karen’s Leadership Style 
• 31:38 - What Could be Next For the Digital World 
• 37:00 - Tips On How To Start A Business/ Agency 
• 39:41 - Key Takeaway

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.

#podcast #THIS #leadership #leader #pwrhousecollevtive #content #agency #founder #impact #evolving #slgimpact

Welcome back to THIS. with Shauna Griffiths!

This episode, Breaking Down Personal Growth & Professional Advancement features Rhonda George-Denniston, Chief Learning and Development Officer at TBWA\Worldwide and Founder of TBWA\GLP and Curiosity Connections. She is also a speaker, an innovator in talent development, a Jean-Marie Dru Founders' Award Recipient, AND an ADWEEK 50 Honoree.

If you don't yet know of the inspiration - the gift - that is Rhonda George-Denniston -  tune-in, turn the volume up, and enjoy! I'm absolutely taken by her graceful, self-assured manner and wonderful energy - and you will be too. 

You'll get a taste of Rhonda's passion for her mission to leverage the wisdom of diverse lived experiences, cutting-edge research, and expertise in human performance to empower individuals to craft and live their best lives. 

As the Founder of Curiosity Connections—a community dedicated to connecting people through shared values and vision—Rhonda is a beacon for those seeking to forge meaningful connections in their personal and professional lives. In her role as the Chief Learning and Development Officer at TBWA, she exemplifies her deep conviction in the synergy between personal growth and professional advancement.

Dive in to hear about: 

• How we met when she generously invited me and my changeforce colleague Bob Wiesner to speak about Revenue Growth as a part of the LIVE classes for TBWA staff through TBWA\U. 
• Her story of growth and remarkable ascent over 23 years from an executive assistant to her current pivotal role - and - her advice for people who are compelled to try this too.
• The source of her passion and how she maintains her focus and resilience 
• The special pirate culture of TBWA that embraces personal growth, learning, development and professional advancement
• Her take on the importance of learning and development throughout the ongoing career and personal journey 
• The TBWA\GLP learning landscape and how their people gain access to their programs
• Who she is every day that impacts her legacy 
• Jewels dropped that will inspire you to consider how you can do more to fuel your and your people's growth, contribution and impact

I hope you enjoy the episode and look forward to your feedback about it! 

#leader #leadership #agency #advertisingagency #learninganddevelopment #tbwa #tbwaglp #personalgrowth #careeradvancement #coach #consultant #podcast 

Welcome to the episode where we break down the Digital Marketing landscape of Social Media and Content Creation, with the incredible Marissa Stahl - Founder & CEO, Cherry Creative!

Marissa is an innovative and driven marketing executive with experience in strategic planning, branding, communications, and business development, and exceptional relationship building and account management skills. She is brilliant, relatable and simply fantastic! 

There is so much goodness in this one episode including: 

• Why Product Education is more important than you think 
• How comparison is killing your brand and what to do this instead 
• Why “Shop Now” won’t work on Social Media & What Really Works 
• The real secret to social media success - which isn't sales!
• The ultimate strategy for maximizing your social media impact
• The scoop on the Anti-Influencer Movement that's shaking the advertising world
• And More!

The episode by the minute:

• 00:01 - Teaser 
• 00:23 - Intro 
• 00:06 - Guest Intro 
• 00:23 - How Shauna Met Marissa Stahl
• 01:01  - What is Cherry Creatives 
• 03:40 - Cherry Creatives & influencer Partnerships 
• 05:23 - Marissa’s Take on “Anti influencer” movement 
• 13:49 - The importance of Patience in Brand Building 
• 20:17 - Marissa Highlights Some Brands Crushing it in the Social Media Space 
• 21:29 - The Importance of Product Education 
• 23:24 - How They Help Companies Set their Marketing Goals 
• 27:22 - The Role of A Social Media Team 
• 31:59 - How They Keep Up With New Trends/Information
• 37:23 - Marissa’s Evolution 
• 47:40 - Key Takeaway
• 49:30 - Wrap up

Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency. 

#podcast #THIS #leadership #leader #socialmedia #digitalmarketing #content #influencers #impact #evolving #slgimpact