Games Growth with Upptic – Details, episodes & analysis

Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA!

CHAPTERS

00:00 – Opening segment

00:48 – Story Mode introduction

01:58 – About Warren and Upptic

12:26 – Game launch strategies

21:56 – Marketing strategies at scale

28:01 – Cross-platform gaming trend

32:27 – Lessons from different platforms

36:58 – The role of AI and future trends

38:48 – Talent in growth marketing

41:58 – Closing thoughts

Watch our webinar on-demand here!

#GamesIndustry #Gaming #Advertising #Marketing #GrowthHacks

Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results.

Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel!

#Web3 #Gaming #Marketing #GameDev

Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration!

CHAPTERS

• 00:00 – Overview of web3 growth playbook
• 00:56 – Axie Infinity's impact on web3
• 02:13 – UGC / KOL highlights
• 05:59 – Gifting / partnerships marketing
• 07:30 – Grinding your way to growth
• 09:03 – The limits of Axie's playbook
• 10:00 – Ronin's magnification effect
• 10:46 – Barriers to entry still exist
• 11:19 – Apeiron's growth through Ronin
• 11:51 – Growing web3 vs. growing a game
• 12:17 – Opposing customer segments
• 13:39 – Closing and sponsor message

Axie's growth playbook:

https://x.com/Jihoz_Axie/status/1813340640433807795

Our podcast with Apeiron:

https://upptic.com/web2-5-gaming-with-apeiron-frank-cheng-games-growth-with-upptic/

Get more web3 gaming insights at www.upptic.com!

Our guests this week are Samir Agili, Co-CEO and President at Tilting Point, and Canaan Linder, Founder & CEO at Stardust. Tilting Point helps game developers grow their games into successes with their unique "progressive publishing" approach to partnerships. Stardust allows game developers to easily create and implement NFTs in their games.

In this week’s podcast we take a dive into Tilting Point's and Stardust's new partnership – from how they're collaborating to the strategic importance of the partnership for each company. We also dive into the macro trends that Tilting Point is seeing which is driving them to invest in Web3 games, Stardust's take on innovative Web3-enabled game design, IP in games, and much more!

Guests: Samir Agili and Canaan Linder

Our guest this week is David Bluhm, Co-Founder & President at Plunk. Plunk helps homeowners increase their home value by providing analytics-driven project insights and access to verified contractors.

In this week’s podcast we take a dive into innovation – including what it means to create a new business category and the challenges of being first in the space. We also dig into David's long history of entrepreneurship – particularly gaming – and his thoughts on Web3 and the gaming industry today.

Plus, we discuss a ton of news – from Axie Infinity to E3 to the latest (and not-so-great) mobile trends.

Guest: David Bluhm

Industry Insights
Community Alert: Ronin Validators Compromised
DoF Tokenomics Podcast on the Hack
Sky Mavis Raises $150M Led By Binance, Funds to be Restored on the Ronin Bridge
Axie Infinity: Origin Is Live In Early Access!
Warren's own Twitter thread on Axie Infinity: Origin
E3 2022 is Canceled
40% of mobile companies in US and UK suffer losses post-IDFA
Mobile game earnings were down 7% during Q1 2022 at $21bn

App of the Week
Axie Infinity: Origin
Splinterlands
Golf Logix
Goldbelly
Unest

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.

Major thanks to Stardust for hosting us and giving us the opportunity to do this!

Interview 1 Guest (starts at 0:37): Tobias Batton from Expopulus
Interview 2 Guest (starts at 10:04): YouTuber Hustlepedia, host of Crypto Banter's "In The Game"

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.

Major thanks to Stardust for hosting us and giving us the opportunity to do this!

Interview 1 Guest (starts at 0:37): James O'Claire from Bubbleye
Interview 2 Guest (starts at 10:00): Justin Woodward from Media Indie Exchange

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.

Major thanks to Stardust for hosting us and giving us the opportunity to do this!

Interview 1 Guest (starts at 0:37): Nick Lulofs from Mappa
Interview 2 Guest (starts at 11:41): Mickey Maher from Dapper Labs

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.

Major thanks to Stardust for hosting us and giving us the opportunity to do this!

Interview 1 Guest (starts at 0:37): Corey Wright from Honeyland
Interview 2 Guest (starts at 12:34): Lorenzo Wang from Loric Foods

We're doing something a little different for the next couple of weeks... Instead of our usual weekly podcast, we're conducting quick interviews with movers and shakers during GDC – all from the comfort of the Stardust Lounge! We'll be posting interviews in batches of two daily – Monday-Friday – until we've posted them all. Be sure to check back here daily for the latest batch of interviews.

Major thanks to Stardust for hosting us and giving us the opportunity to do this!

Interview 1 Guest (starts at 0:37): Dr. JPEG from Non Fungible Arcade
Interview 2 Guest (starts at 10:53): Michael Anderson Framework Ventures