Future of Business w/ Delaney William – Details, episodes & analysis

Shikha Kapoor, a product leader at Meta. We explore the intersection of AI innovation and user experience, discussing the challenges and opportunities within big companies, such as Google and Meta, and the strategies for success in the field of AI. Join us as we uncover the importance of clear communication, long-term vision, and the entrepreneurial mindset in navigating the world of AI and product management. Whether you're an AI enthusiast, a product manager, or simply curious about the future of technology, this episode is packed with valuable insights and inspiring career stories.

We cover all this and more: [05:11] From leading Google's smart displays to spearheading AI recommendation engine efforts at MetaVR.

[09:18] Juggling the dynamics of entrepreneurial hustle while shouldering responsibilities within a large corporation.

[11:07] Emphasizing the importance of understanding both customer needs and the evolving technology landscape.

[15:14] Balancing a firm long-term vision with flexible short-term approaches, and the significance of effective stakeholder communication.

[19:48] Navigating the job market from the perspective of an aspiring entrepreneur.

[21:37] Playing the long-term game by building relationships, securing internal sponsors, and seeking guidance from mentors.

[24:35] Exploring the exciting potential of AI in automating various aspects of work.

[28:29] Driving impact by being both innovatively driven and adaptable.

[31:58] Developing a strategic approach for career progression through entrepreneurship.

So, get ready to elevate your knowledge and perspective in the exciting world of AI and product management.

More From Shikha: ⁠⁠

Shikha's LinkedIn

More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠Delaney’s AI Consulting⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Aleric Heck, the owner of the fastest-growing business in Austin, Texas, and a prominent figure in the world of YouTube advertising. Aleric discusses the incredible success of his strategy, where returns cover fees and initial contracts transition to month-to-month arrangements, and shares invaluable insights into omnipresent retargeting services, YouTube advertising, and the power of targeting specific audiences. We cover all this and more: 05:18 - Realizing potential in online content, leveraging for college funds, transitioning to YouTube ads. 08:22 - A marketing firm sought video promotion; advised YouTube ads. Achieved 1000s of downloads with a $500 spend. 12:00 - YouTube proves effective for lead generation, particularly for coaching, consulting businesses, and apps with robust monetization. 15:53 - Optimal performance with ads linked to high-margin products; prioritize product-market fit. Caution against low-priced items. 16:44 - Test products with an Average Order Value (AOV) above $100, including apps and SaaS. Exercise caution with low-priced SaaS and YouTube ads. B2B validation may be quicker. 20:10 - Precision in audience targeting for high-converting YouTube ads using audience segments and Google data. 25:05 - Streamlining YouTube ad targeting for clients through efficient software automation. 27:15 - Pitching success with YouTube ads, retargeting, and services for channel growth. 33:25 - Exploring insights on business models, pricing, and trends across different price points and sales strategies. 37:15 - Recommending call, book, and opt-in funnels for YouTube marketing. 40:53 - Access a complimentary 19-page YouTube ad strategy PDF at adoutreach.com/gift. Apply at adoutreach.com/apply. Gain valuable knowledge about high-converting YouTube ads, audience targeting, and the transition from service-based to software-based businesses. Get ready to be inspired and elevate your marketing game with the wisdom of Aleric Heck. More From Aleric: ⁠⁠⁠ AdOutreach

Free Full 19-Page YouTube Ad Strategy PDF

Aleric's Website

⁠⁠Aleric's LinkedIn ⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Delaney’s AI Consulting⁠⁠⁠⁠

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Michelle Dayan is the head of product at Amazon. She shares her insights on building a culture of innovation, resolving conflicts, and thinking beyond current competition. We delve into the challenges faced by product managers and how they can anticipate customer needs to create truly remarkable products. Along the way, we'll also discover the importance of collaboration between engineering, science, and UX teams.

We cover all this and more:

[00:00:33] Michelle Dayan on leadership and innovation.

[00:03:05] Managing technical teams at Amazon for 8 years, supporting various products and handling customer complaints.

[00:07:21] The complexity and scale of customer problems.

[00:11:56] Scaling the team requires developing inspection mechanisms.

[00:14:42] PMs need to become thought leaders internally.

[00:20:49] Engaging engineers and scientists requires understanding nuances.

[00:25:36] Understand your customer, quantify problems, prioritize opportunities.

[00:28:22] Create open culture, dive deeper, encourage forward thinking.

[00:32:15] Strategically invest in innovation for future success.

[00:36:39] The relevance of small features over time.

[00:38:14] Being transparent and creating stability through a durable vision.

[00:43:02] Curiosity and asking questions disarm and clarify.

[00:46:02] Amazon's secret sauce: customer focus and innovation.

Join us as we elevate our thinking and gain insights from Michelle Dayan on creating impactful products, fostering collaboration, and leading with vision.

More From Michelle: ⁠Michelle's LinkedIn⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Minko Gechev, the Product Lead at Google for the Angular Open Source project and former CTO of rhyme.com, (acquired by Coursera). In this episode, we dive into lessons from scaling Rhyme from a 1-person team to VC backed organization. We also explore how Google builds products & how to maximize an open source project’s impact (as a company and as an engineer). We cover all this and more: [00:02:21] From 1 man team to Coursera acquisition. [00:09:07] Growing as a CTO to understand business perspective. [00:13:11] Angular, a popular web framework. [00:15:05] Data overload, justifying investments, prioritizing initiatives. [00:19:54] Investing in open source community for Angular. [00:23:37] Open source value and ethics in team talent and operations, plus engineering team orchestration best practices. [00:26:52] Committee decisions, ladder roles, addressing biases. [00:30:44] Open source influences large language models. [00:34:13] Building connection and investment through regular tool use, starting with beginner-friendly issues like fixing typos. [00:39:28] Consistency and practice are key to success. So tune in as we uncover the secret behind building successful technology companies, scaling open source projects, and much more with our exceptional guest, Minko Getchev. More From Minko: Minko's LinkedInMinko's X (Twitter)Minko's GitHub More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EC Synkowski, a certified dietitian and wellness expert who has built a thriving brand called OptimizeMe Nutrition. With a strong social media presence and a B2B distribution model, EC has successfully expanded her nutrition programs to over 1300 gyms nationwide. We cover all this and more: [00:04:56] Leveraging existing connections. [00:07:54] Ready-made nutrition challenges for gyms, attracting 1300 users. [00:10:59] Gym program led to increased network growth. [00:13:31] Transition from social media to podcast for sales. [00:17:26] Digital media saturated with gimmicks, nutrition habits need improvement. [00:22:33] Understanding food, macros, and fitness goals. [00:24:32] Test, learn, and adapt before taking big leaps. [00:31:08] Recognizing strengths, not relying on social media. [00:32:56] Email touch points drive engagement and loyalty. [00:37:48] Rogue, a fitness company, began small, now flourishing. [00:40:17] Kardashians no longer relatable in pop culture. Join us as we dive into the strategies and tactics EC used to build and grow her business, and discover how these strategies can be applied by entrepreneurs looking to create both B2B and B2C businesses.  More From EC: OptimizeMe Nutrition

EC's Instagram⁠

OptimizeMe Nutrition's Facebook

OptimizeMe Nutrition's YouTube Channel⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠

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Lindsey Bomgren is the CEO of nourishmovelove.com. Lindsey's business is all about providing free at home workouts for busy women, with a focus on prenatal and postpartum journeys, as well as strength training. Lindsey has truly created a unique and impactful brand, differentiating herself by offering all content for free and monetizing through ads on her website, with YouTube as a secondary revenue stream. Throughout our conversation, Lindsey shares her journey of building nourishmovelove.com, the power of strategic content creation, and the pivotal role that SEO has played in her success. We cover all this and more: [00:02:53] Free at home workouts for women worldwide. [00:07:50] Find success through diversification. [00:13:50] Strategic content creation using keyword research. [00:21:33] Starting on YouTube for faster monetization. [00:24:03] Using a combination of different tools for search trends and the importance of thumbnails and content. [00:28:09] Filming high-quality content. [00:32:09] Business, team, separation between work and personal. [00:36:32] Efficient scheduling and balancing work-life priorities. [00:40:41] Outsourcing and building a successful team. [00:44:40] When people own specific tasks, responsibility leads to revenue. Join us as we dive deep into Lindsey's inspiring story and uncover the valuable tips and strategies that have propelled nourishmovelove.com to great heights. More From Lindsey: NourishMoveLove

NourishMoveLove YouTube Channel

Lindsey's Instagram

Lindsey's X (Twitter)

⁠Lindsey's LinkedIn⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Derek Osgood is the founder of Ignition, a groundbreaking go-to-market platform. With over 100 successful product launches under his belt and more than $1 billion in revenue generated, Derek is an expert in scaling technology companies and gaining an edge in product marketing. We cover all this and more: [00:05:00] Scaling a chaotic startup to rapid growth.

[00:09:28] Navigating Outbounding Challenges.

[00:15:01] The Power of Creativity and Simplicity.

[00:19:12] Streamlining Product Launches and Sales for Companies.

[00:23:22] Streamlined Integration, Roadmap Planning, and AI-driven Updates.

[00:26:07] Boosting Productivity by the use of AI.

[00:29:37] Driving Growth through Harnessing Outbound, Inbound, and Channel Partnerships.

[00:33:44] Evolving Content Creation Landscape.

Join us as we uncover valuable insights and learn how to make an impact in your business through innovative marketing approaches.

More From Derek: ⁠Ignition's Website

⁠Derek's X (Twitter)

Derek's LinkedIn⁠

More from Delaney: ⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠

Lindsey Elmore is a board-certified pharmacist, functional medicine clinician, and world-renowned wellness expert. Lindsey's impressive background and diverse expertise have earned her a substantial following on social media, where she shares insights on environmental toxicity, health core building, and the regulation of drug pricing. We cover all this and more: [00:02:38] Lindsey's career journey: from pharmacy to functional medicine. [00:09:11] The need for regulation in the pharmaceutical industry. [00:19:31] Monetize everything, build trust, diverse revenue. [00:22:30] Earn money through various means and solve people's problems to drive sales. [00:25:45] Embracing your brand and inspiring others. [00:33:42] The root causes of diseases, and simple and practical solutions for health. [00:39:10] The importance of investing in health and navigating healthcare. Join us as we delve into Lindsey's experiences and explore how she uses her personal brand to create a positive impact in the world. More From Lindsey: Lindsey's Website

⁠Lindsey's Instagram

Lindsey's Facebook

Lindsey's Youtube Channel

Lindsey's LinkedIn

The Lindsey Elmore Show More from Delaney: ⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠⁠⁠⁠⁠

Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠

Mona Akmal is the CEO & founder of Falkon AI, the hottest revenue optimization platform of 2023. Mona has successfully scaled 3 companies to multi-7 figures as COO, and is now on the same path with her own venture, Falkon. Mona shares her experience of what it takes to build a successful tech business in 2023, how to secure funding for your startup, and why making the right hiring choices are essential to create long term success.

We cover all this and more:

[00:02:37] Mona's decision to start Falkon

[00:05:46] Why "finding your unfair advantage" is the key to founder success

[00:10:23] Making the right hiring decisions as an early founder

[00:11:55] Transforming business operations through insight and automation.

[00:16:52] Solution-focused approach: How to Compound your Projects for Long term Success

[00:27:38] The Three Pillars of Sales Success

[00:38:08] How building the wrong product (& clients) can destroy a team

[00:44:04] Importance of transparency in company's financials and operations.

[00:47:21] Leveraging Authenticity to find your Competitive Edge

Join us as we uncover the secrets and strategies behind Mona's entrepreneurial triumphs in this episode of ELEVATE.

More From Mona:

• ⁠⁠Mona’s LinkedIn⁠
• Falkon's LinkedIn
• Falkon's Website

More from Delaney:

• ⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠

• ⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠

In 2022 Jake Whan grew his Instagram platform from 2,000 to over 500,000 which led to his Holistic Health business completely taking off. Jake is a prominent figure in the wellness space, offering guidance on various aspects of wellness, from physical fitness and diet to mindset and spiritual growth. We dive deep into the specific strategies he used to grow on Instagram, along with other tips that anyone can deploy to create real success in their personal brands. We cover all this and more:

[00:04:15] Jakes battle with depression and anxiety, now helping others with their health.

[00:11:38] Increased followers through strategic content creation

[00:18:18] Jake's pivot into breathwork

[00:21:47] People's deep need for confidence & authentic expression as a business opportunity

[00:26:15] Breathwork as a tool for transforming life, relaxation, & enhanced creativity.

[00:28:30] Exploring human nature, healing journey, holistic wellness.

[00:37:02] Importance of keeping your home environment clean

[00:39:04] Why it's essential to maintain clean air in home

Join us as we learn from Jake's experiences and explore the profound connections between physical, emotional, and spiritual well-being.

More From Jake:

• ⁠⁠Jake’s Instagram⁠
• ⁠Jake's YouTube Channel
• Jake's TikTok
• Jake's Twitter
• theconsciouscoach.biz
• The Conscious Coach Podcast

More from Delaney:

• ⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠

• ⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠