Explore every episode of the podcast Future Fuzz - The Digital Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 178 - Ai won't Replace Bad Strategy - Chad de Lisle | 30 Mar 2026 | 00:22:53 | |
In this episode, Vince Quinn is joined by Chad De Lisle, VP of Marketing at Disruptive, to unpack what happens when you stop chasing more clients, and start working with the right ones. Chad shares the story of how Disruptive transformed its business during COVID, cutting its client base dramatically to focus only on brands they truly believe in. The conversation dives into the power of alignment, why it’s the foundation for better performance, happier teams, and stronger client outcomes. Chad also introduces the VSET framework (Vision, Strategy, Execution, Team) as a practical way to evaluate client fit, and explains why AI can either amplify clarity or create chaos depending on how aligned your brand really is. This episode is a must-listen for agencies, marketers, and leaders looking to build more meaningful, effective client relationships. Guest Bio Chad De Lisle is the VP of Marketing at Disruptive, a performance marketing agency founded in 2012. With over a decade at the company and nearly two decades in digital marketing, Chad has played a key role in shaping Disruptive’s evolution toward a more intentional, alignment-driven client model. Disruptive specializes in helping brands grow through performance marketing, with a focus on vertical expertise and strategic clarity. Chad is passionate about building marketing systems that are rooted in purpose, alignment, and measurable impact, helping both teams and clients unlock their full potential. Takeaways
Chapters 00:00 Introduction and Building a Client Base You Believe In 00:35 What Disruptive Does 01:11 The Shift to Aligned Clients 02:50 The Emotional Impact of Alignment 04:08 What Alignment Really Means 05:08 Why Alignment Is Elusive 05:57 Beyond Financial Goals: Finding a Deeper Why 06:53 Disruptive’s Mission: Activate Greatness 07:53 The Challenge of Supporting Clients 08:53 The VSET Framework Explained 10:09 Alignment and Exponential Growth 10:45 Trust and Execution in Marketing 11:49 AI as a Noise Amplifier 12:18 Training AI to Match Your Brand 13:45 Avoiding “AI Breath” in Content 16:01 Impact on Teams and Burnout 17:00 Growth Environments: The Trade-Off 18:08 The Power of Vertical Specialization 19:42 Why Specialization Wins in Modern Marketing 20:22 The Risk of Agencies Learning on Your Dollar 20:53 Where to Find Disruptive Follow Chad De Lisle on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 177 - Core Values Drive Real Culture - Jeff Perkins | 27 Mar 2026 | 00:23:09 | |
In this episode, Vince Quinn sits down with Jeff Perkins, CEO of Soundstripe, to explore how music shapes storytelling and why customer obsession is a true competitive advantage. Jeff explains how Soundstripe empowers creators with high-quality, human-made music and innovative tools like AI-powered editing and track customization. Beyond the product, Jeff shares his leadership philosophy as a CEO, emphasizing the importance of core values, alignment, and culture. He dives deep into what it really means to “obsess over customers”—from white-glove service to personally responding to complaints—and how empathy can turn frustrated users into loyal advocates. This episode is a masterclass in blending creativity, technology, and human connection to build a standout brand. Guest Bio Jeff Perkins is the CEO of Soundstripe, a leading music marketplace providing high-quality, artist-made tracks for creators across film, television, advertising, and digital content. With a catalog of over 58,000 songs and partnerships with Grammy award-winning musicians and engineers, Soundstripe helps creators elevate their storytelling through music. Prior to Soundstripe, Jeff served as CEO of ParkMobile, where he led one of the most widely used parking apps in the U.S. Known for his customer-first mindset and leadership approach rooted in empathy and core values, Jeff focuses on building strong teams, fostering culture, and creating meaningful customer experiences. Takeaways
Chapters 00:00 Introduction and “Making Beautiful Music” 01:00 What Soundstripe Does and Why Music Matters 02:30 The Emotional Power of Music in Content 03:12 Customization: Stems and AI Song Editing 04:25 CEO Mindset: Being the Head Coach 05:30 The Power of Core Values in Organizations 07:19 Soundstripe’s Six Core Values Explained 10:43 Hiring and Reinforcing Culture Through Values 12:23 Obsessing Over Customers in Practice 13:32 Humanizing Customer Experience (and Coco the Dog) 14:49 Surprise & Delight: Going Beyond Expectations 16:27 Turning Feedback Into Advocacy 17:35 Learning From Customer Complaints 18:57 Responding to Negative Feedback as CEO 20:04 Empathy as a Customer Strategy 22:06 Human Connection Builds Loyalty 22:57 Where to Find Soundstripe Follow Jeff Perkins on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 176 - AI Is Changing Student Discovery - Kathleen Stockham | 25 Mar 2026 | 00:40:22 | |
In this episode of the Future Files Podcast powered by Silver Fox, Kathleen Stockham, Chief Marketing Officer at South College, shares how decades of experience in e-commerce shaped her approach to marketing in higher education. Kathleen explains how the fundamentals of digital marketing—meeting the right audience at the right time with the right message—apply just as much to education as they do to retail, but with far greater life impact. She discusses the complexity of marketing to diverse student audiences—from 18-year-old first-time college students to working professionals and career changers—and why authentic storytelling from students and faculty is far more powerful than traditional institutional messaging. Kathleen also explains how podcasting has become a key content channel for South College, enabling real conversations with students, alumni, and faculty while generating repurposable content across the marketing ecosystem. The conversation also explores the rapidly evolving role of AI in marketing. Kathleen shares how marketers should think about answer engines, AI-driven discovery, and the shift toward more informed consumers who arrive already educated about their options. Drawing parallels to the early days of e-commerce, she emphasizes that the marketers who thrive will be the ones who embrace change, experiment quickly, and focus on relevance rather than relying on outdated marketing playbooks. Guest Bio Kathleen Stockham is the Chief Marketing Officer at South College, where she leads digital marketing, web strategy, public relations, and content initiatives across the institution’s national footprint. With over 28 years of experience in digital marketing and e-commerce, Kathleen has worked with major brands across industries including electronics, jewelry, and telecommunications before transitioning into higher education. At South College, she applies her deep expertise in martech, customer acquisition, and digital merchandising to help prospective students discover educational opportunities that can transform their careers and lives. Kathleen also hosts the South College podcast, where she highlights student journeys, faculty insights, and program opportunities across the institution’s ten campuses and online programs. Takeaways
Chapters 00:00 Introduction to Kathleen Stockham and South College 01:16 Transitioning from E-commerce to Higher Education 03:49 Applying Digital Marketing Principles to Education 06:50 Marketing to Multiple Student Demographics 10:15 How Podcasting Became a Strategic Content Channel 13:05 Repurposing Podcast Content Across Marketing Channels 17:00 AI, Search Evolution, and Answer Engines 21:51 How AI Is Changing Education Discovery 24:27 Applying E-commerce “Merchandising” to Education Marketing 27:33 Building a Mobile-First Website for Modern Students 29:14 The Emotional Impact of Marketing Education 32:35 Advice for Marketers Navigating AI and Industry Change 37:55 Lessons from the Early Days of E-commerce Follow Kathleen Stockham on LinkedIn Follow Harry Duran on LinkedIn here | |||
| Ep. 175 - The Human Side of Infrastructure - Roy Alexander | 23 Mar 2026 | 00:42:01 | |
In this episode of the Future Fuzz Podcast, Harry Duran speaks with Roy Alexander, Chief Revenue Officer at VisionNet, about leadership, infrastructure, and what it takes to build meaningful customer relationships in the telecommunications industry. Roy shares how stepping away from technology—through woodworking, hiking, and hands-on projects—helps him stay grounded and return to leadership with a clearer perspective. That philosophy of slowing down and focusing on people carries through to his work at VisionNet, where he emphasizes empathy, trust, and long-term relationship building as essential components of revenue growth. The conversation explores VisionNet’s unique origins, created by rural telecom providers in Montana to solve education access challenges through video connectivity. Today, the company operates one of the largest privately owned middle-mile networks in the state and delivers managed services, data center infrastructure, and network connectivity across the country. Roy also explains how enterprise infrastructure is evolving toward distributed networks, why managed services often succeed quietly in the background, and how organizations can stay visible to customers even when everything is running perfectly. Throughout the episode, Roy highlights a leadership philosophy rooted in empathy, accountability, and the belief that technology ultimately exists to serve people. Guest Bio Roy Alexander is the Chief Revenue Officer at VisionNet, where he oversees sales, marketing, and customer-facing operations for the telecommunications and managed services provider. With more than 30 years of experience in telecommunications, Roy has held leadership roles across sales, operations, and customer service organizations. His work focuses on aligning revenue strategy with customer experience, ensuring that network infrastructure and managed services support the real-world needs of the businesses that depend on them. At VisionNet, Roy leads efforts to expand enterprise connectivity, managed network services, and data center capabilities across the United States while helping organizations navigate increasingly complex infrastructure environments. Takeaways
Chapters 00:00 Introduction to Roy Alexander 01:00 Why Disconnecting from Technology Matters 03:00 Leadership, Empathy, and Customer Experience 04:30 VisionNet’s Origin Story and Rural Connectivity 06:30 Bringing Customer Operations Under Revenue Leadership 08:10 What a Network Operations Center (NOC) Does 09:15 Why People Often Get Lost Behind Technology 12:00 Lessons from Early Career Mentors 15:00 VisionNet’s Ownership Model and Growth Strategy 17:30 Navigating Pipeline Growth in Noisy Markets 19:00 Why Managed Services Often Go Unnoticed 22:00 Data Centers and VisionNet’s Infrastructure Strategy 24:00 The Case for Distributed Infrastructure 28:00 Helping Customers Navigate Infrastructure Complexity 32:00 Privacy, Data, and Technology Tradeoffs 36:30 What 30 Years in Telecom Has Taught Roy 39:00 Advice for Revenue Leaders in Complex Markets Follow Roy Alexander on LinkedIn Follow Harry Duran on LinkedIn | |||
| Ep. 174 - The Human Side of AI Marketing - Rob Rankin | 20 Mar 2026 | 00:38:21 | |
In this episode of Future Fuzz, host Harry Duran speaks with Rob Rankin, President of Clarity Coverdale Fury (CCF), about why emotional connection remains the most powerful force in marketing, even as technology and AI reshape the industry. Rob shares how CCF helps brands “throw a big rock” in crowded markets by creating creative communications that demand attention while building genuine emotional resonance with audiences. The conversation explores how fragmented media landscapes have changed the way brands reach consumers, why presence and attention are prerequisites for performance marketing, and how experiential moments can amplify brand storytelling. Rob also discusses how agencies should approach AI adoption—experimenting first, then embedding it strategically into operations—without losing the human touch that drives trust and loyalty. Guest Bio Rob Rankin is the President of Clarity Coverdale Fury (CCF), a creative communications agency known for building emotionally resonant brand campaigns that demand attention and drive connection. Under his leadership, CCF delivers full-service marketing solutions including strategy, creative development, and media planning, with a strong focus on healthcare and financial services. Rob began his career at BBDO, working on major consumer packaged goods brands and developing a strong foundation in data-driven marketing. Since joining CCF in 1998 and later helping lead the agency’s transition to new ownership, he has helped evolve the firm’s signature approach—leveraging the emotional catalyst between brands and audiences to build trust and long-term brand value. Takeaways
Chapters 00:00 Introduction to Rob Rankin and Clarity Coverdale Fury 00:14 A proud parent moment and life outside the office 01:04 What Clarity Coverdale Fury does and the power of emotional marketing 01:37 Rob’s role as President and leading a 20-person agency team 02:42 Why healthcare became a core focus for the agency 03:12 The importance of emotional catalysts in marketing 04:37 Media fragmentation and the challenge of capturing attention 06:12 “Throwing a big rock”: Creating campaigns that demand attention 08:20 How brands can create modern “water cooler” moments 11:05 Presence vs. performance in marketing strategy 12:21 Marketing fundamentals that still hold true today 13:45 How agencies are experimenting with AI tools 16:17 The rise of AI skills and prompt-driven workflows 18:04 Keeping up with AI trends and industry learning 19:38 Encouraging teams to experiment and share AI use cases 20:21 Leadership lessons about delegation and trust 23:11 The emotional catalyst framework explained 25:34 Building brand positioning that stands the test of time 25:51 Planning strategy: thinking in three-year and quarterly horizons 27:27 Recognizing when priorities drift and staying accountable 29:04 The importance of being fully present with clients 30:26 The future of marketing and the risk of losing human connection 32:27 Rob’s unexpected path into advertising 34:39 A classic marketing book that still holds up today Follow Rob Rankin on LinkedIn Follow Harry Duran on LinkedIn | |||
| Ep. 173 - AI won't Replace Marketers - Bianca Bruno | 18 Mar 2026 | 00:43:01 | |
In this episode of Future Fuzz, Harry Duran sits down with Bianca Bruno, Associate VP of Paid Search at Good Apple, to unpack what marketing leadership actually looks like in the age of AI, automation, and rapidly evolving search behavior. Bianca explains why AI isn’t replacing marketers—but instead pushing them to become more analytical, strategic, and business-minded. The conversation dives into how modern search teams are shifting away from manual optimization toward deeper data analysis, how agencies should think about AI as a co-pilot rather than a replacement, and why fundamentals like keyword strategy, audience targeting, and business context still matter more than ever. Bianca also shares how she maintains a remarkable 97% team retention rate by prioritizing mental health, communication, and real human connection in a hybrid work environment. From AI-driven media planning tools to the rise of Answer Engine Optimization (AEO) and changing consumer search behavior, this episode explores how agencies can adapt while staying grounded in the fundamentals that actually drive results. Guest Bio Bianca Bruno is the Associate Vice President of Paid Search at Good Apple, an independent media agency known for its data-driven marketing strategies. With over a decade of experience in paid search and performance marketing, Bianca leads teams responsible for optimizing complex campaigns across industries including retail and pharmaceutical. At Good Apple, Bianca focuses on combining human expertise with AI-powered tools to improve campaign performance, streamline media planning, and uncover new audience insights. She is particularly passionate about building strong teams, maintaining a people-first leadership approach, and helping marketers adapt to the rapidly evolving landscape of search, automation, and AI-driven marketing. Takeaways
Chapters 00:00 Welcome and Introduction to Bianca Bruno 00:25 The Bears Win and Chicago Sports Energy 02:02 What Leading Paid Search Looks Like in the AI Era 03:46 How AI Is Changing the Daily Work of Search Marketers 06:12 Why Marketers Need to Think More Like CEOs 07:24 Building a Team That Thrives in a Rapidly Changing Industry 09:27 How Bianca Maintains a 97% Team Retention Rate 11:18 Preventing Burnout in High-Pressure Marketing Roles 12:42 Innovation as Solving Problems Before They Exist 14:05 How Teams Are Actually Using AI Tools Today 16:30 Is Google Search Really Losing Relevance? 20:17 Why Marketing Fundamentals Still Matter in the Age of Automation 21:33 Helping Clients Focus on the Right AEO Metrics 24:03 What Brands Get Wrong About AI Search Visibility 29:31 Why Modern Media Planners Must Become More Analytical 32:19 The Rise of Influencer Negotiation as a Marketing Discipline 35:05 How Consumer Search Behavior May Change Next 36:03 Career Advice for Marketers Entering the AI Era 39:20 Why Analog Experiences Are Making a Comeback 42:23 Closing Thoughts: Work Well With People First Follow Bianca on LinkedIn Follow Harry on LinkedIn | |||
| Ep. 17 - From Chaos to Brand Control - Michelle Brammer | 16 Mar 2026 | 00:28:26 | |
In this episode of the Future Fuzz Podcast, Michelle Brammer, Director of Growth Marketing at Lingo, shares what it’s like to step into a company with no formal marketing function and build the growth engine from scratch. Michelle explains how she approached the challenge of creating systems, defining the ideal customer profile, and prioritizing marketing initiatives in a small team environment. She also explores the often-overlooked problem of digital asset chaos inside organizations—how scattered files, endless “final-final” versions, and inconsistent branding slow teams down and erode brand trust. Michelle discusses how Lingo’s digital asset management platform helps teams centralize brand assets, maintain consistency, and scale across complex industries like cannabis, where strict regulations and multi-state operations create unique challenges. The conversation dives into the importance of niche positioning, owning the narrative in a crowded category, and why brand governance is becoming even more critical in an AI-driven world where content can be generated instantly—but not always on brand. Guest Bio Michelle Brammer is the Director of Growth Marketing at Lingo, a digital asset management platform that helps organizations organize, manage, and share brand assets more effectively. With over a decade of experience in B2B SaaS marketing, Michelle has previously worked in areas including employee advocacy platforms and ad fraud prevention. Before moving into SaaS, Michelle built her marketing career in CPG and food marketing, giving her a strong perspective on brand management and distribution. At Lingo, she leads growth strategy, marketing infrastructure, and go-to-market initiatives, helping position the company in specialized industries like cannabis where asset management, compliance, and brand consistency are critical. Takeaways
Chapters 00:00 Introduction to Michelle Brammer and Lingo 00:46 Michelle’s Background in SaaS and Marketing 01:24 Joining Lingo and Building Marketing from Scratch 02:24 Prioritizing Systems, CRM, and Early Marketing Strategy 04:14 Identifying Lingo’s Ideal Customer Profile 05:22 Why Lingo Focused on the Cannabis Industry 06:25 The Hidden Problem of Digital Asset Chaos 08:58 When Asset Management Becomes a Business Bottleneck 10:42 How Centralized Brand Assets Improve Team Efficiency 11:36 Standing Out in a Crowded Asset Management Market 12:43 Cannabis Regulations and Multi-State Asset Challenges 14:00 Partnerships, Referrals, and Industry Events 15:05 Speaking the Language of the Customer 17:06 Case Study: Scaling Asset Management for Curaleaf 19:47 Competing Through Narrative Instead of Features 21:27 The Future of Brand Governance in the AI Era 24:16 Building Industry Voice Through Thought Leadership 25:35 Why Brand Consistency Matters More Than Ever 27:10 Where to Connect with Michelle Follow Michelle Brammer on LinkedIn Follow Harry Duran on LinkedIn | |||
| Ep. 171 - The Long Game in Sales - Glenn S. Phillips | 13 Mar 2026 | 00:22:45 | |
Podcast Summary In this episode of the Future Fuzz Podcast, Vince Quinn sits down with Glenn S. Phillips, CEO of Lake Homes Realty, to explore the realities of qualifying leads and managing extremely long sales cycles. Glenn shares how his company has built a thriving niche real estate brokerage focused specifically on lakefront, beach, and mountain properties—markets where the buying process can take years rather than months. Glenn explains why discretionary real estate purchases behave differently from traditional home sales, how Lake Homes Realty uses niche positioning to attract highly engaged buyers, and why expertise matters when selling unique properties. The conversation dives into strategies for nurturing long-term leads, delivering value instead of constant sales pressure, and helping agents stay patient through multi-year buying journeys. Listeners will also learn how Glenn’s team combines data, digital platforms, and experienced agents to guide buyers through complex property decisions, while building a defensible sales process designed for long timelines and high-value purchases. Guest Bio Glenn S. Phillips is the CEO of Lake Homes Realty, a rapidly growing real estate brokerage specializing in lakefront properties across the United States. Under Glenn’s leadership, the company has appeared seven times on the Inc. 5000 list of fastest-growing companies. Lake Homes Realty operates a unique niche-focused model that combines specialized agents with highly targeted digital platforms, including LakeHomes.com. The company has expanded its niche strategy into additional markets with Beach Homes Realty and Mountain Homes Realty, continuing to focus on experiential properties that serve as lifestyle destinations rather than primary residences. Glenn is known for pioneering niche real estate brokerage at scale, combining deep market expertise with long-cycle sales strategies that help buyers navigate complex, discretionary property purchases. Takeaways
Chapters 00:00 Introduction to Glenn S. Phillips and Lake Homes Realty 01:02 What Makes Lake Homes Realty Different 01:39 The Niche Strategy Behind Lake, Beach, and Mountain Homes 02:03 Understanding Discretionary Real Estate Purchases 02:22 Why the Sales Cycle Can Last Years 03:11 Managing Long Sales Cycles in Real Estate 04:14 The Power of Niche Traffic and Buyer Intent 04:52 Why Experienced Agents Perform Better 06:22 How Leads Move from Website to Agent 07:11 Delivering Value Instead of Sales Pressure 09:02 Examples of Value-Driven Client Engagement 10:39 Building Relationships Through Experiences and Events 11:04 Aligning Brand Power with Individual Agent Relationships 12:59 Using Data to Help Agents Win Listings 13:26 Maintaining Patience in Long Sales Cycles 15:34 Helping Buyers Discover What They Actually Want 18:03 Why Today’s Buyers Are More Informed Than Ever 19:10 Why Distressed Deals Rarely Exist in Niche Markets 20:24 Pricing Strategy and Market Signals 21:27 The Importance of Local Expertise in Unique Property Markets 22:02 Where to Find Lake Homes Realty Follow Glenn S. Phillips on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 170 - Finding Stories in New Markets - Kim Nguyen | 11 Mar 2026 | 00:21:20 | |
In this episode of Future Fuzz, Vince Quinn sits down with Kim Nguyen, Head of Marketing at TreeRing, to explore how storytelling and problem-solving can unlock entirely new business verticals. Kim shares the origin story of TreeRing, a company that disrupted the traditional yearbook industry with a print-on-demand model, eliminating waste, administrative burden, and unsold inventory for schools. She then explains how the company applied the same philosophy to the travel industry, using AI to transform thousands of travel photos into curated physical keepsakes. The conversation dives into how marketers can enter new industries with curiosity, identify real customer pain points, and build partnerships that scale globally. Kim also highlights the power of listening—using open conversations with cruise operators and travel agents to uncover opportunities like gifting personalized photo books to travelers. For marketers exploring new markets, this episode is a masterclass in customer discovery, storytelling, and building solutions around real human experiences. Guest Bio Kim Nguyen is the Head of Marketing at TreeRing, a company that revolutionized the traditional yearbook industry with a sustainable, print-on-demand model that eliminates waste and administrative burden for schools. With over 16 years of experience supporting TreeRing’s growth, Kim has helped lead the company’s expansion into new verticals, including the travel industry. By leveraging AI-driven photo curation, TreeRing enables travelers to transform hundreds of digital photos into meaningful physical keepsakes in minutes. Kim specializes in storytelling, customer discovery, and market expansion, helping organizations identify hidden opportunities by deeply understanding customer pain points and behaviors. Takeaways
Chapters 00:00 Introduction to Kim Nguyen and TreeRing 01:16 How TreeRing Disrupted the Traditional Yearbook Model 03:22 Identifying a New Opportunity in Travel Memories 04:49 Why AI Makes Photo Book Creation Frictionless 07:51 Expanding from Education to Travel Markets 10:00 Building Partnerships with Cruise Lines 11:53 Scaling Through Enterprise Travel Partnerships 13:00 Learning Customer Pain Points Across Travel Businesses 15:21 Discovering the Travel Agent Photo Book Opportunity 18:46 The Power of Curiosity When Entering New Industries 20:02 Why Listening Beats Being the “Know-It-All” Marketer 20:11 Where to Learn More About TreeRing Follow Kim Nguyen on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 169 - AI, Influence & Brand Survival - Dan Lowden | 09 Mar 2026 | 00:20:32 | |
In this episode of Future Fuzz, Vince Quinn sits down with Dan Lowden, Chief Marketing Officer at Blackbird.ai, to unpack one of the fastest-growing threats facing organizations today: narrative attacks driven by disinformation, misinformation, and deepfakes. Dan explains how AI has dramatically lowered the barrier to creating convincing false content that can manipulate stock prices, damage brand reputation, target executives, and even threaten national security. He introduces the concept of Narrative Intelligence—a new category identified by Gartner—as a proactive way for companies to detect harmful narratives before they spiral out of control. The conversation explores how organizations should respond when false narratives gain traction, why real-time data is critical for crisis decisions, and how cross-functional “fusion centers” are becoming essential in managing modern reputation risk. They also discuss the upside: how brands can identify and amplify positive narratives to build trust and loyalty. If you care about brand protection, crisis management, AI risk, or the future of trust in the digital age, this episode is essential listening. Guest Bio Dan Lowden is the Chief Marketing Officer at Blackbird.ai, a leading Narrative Intelligence company that helps organizations detect and mitigate disinformation-driven narrative attacks. With over two and a half years at Blackbird.ai, Dan plays a key role in educating enterprises, government agencies, and global organizations about the emerging threat of AI-powered misinformation, deepfakes, and coordinated narrative manipulation. Under his leadership, Blackbird.ai has helped define and lead the newly recognized category of Disinformation Narrative Intelligence, empowering companies to proactively identify harmful narratives across social media, news, and the dark web—before they cause financial, operational, reputational, or physical harm. Takeaways
Chapters 00:00 Introduction to Dan Lowden and Blackbird.ai 00:34 What Is Narrative Intelligence? 02:18 Why Disinformation and Deepfakes Are Exploding 03:56 The Rise of AI-Powered Narrative Attacks 05:30 Why Companies Must Take This Threat Seriously 07:29 How Organizations Should Respond to False Narratives 09:48 The Importance of Real Data in Crisis Decisions 10:46 Identifying and Leveraging Positive Narratives 13:37 Authenticity, Trust, and Brand Vulnerability 16:38 The “Fusion Center” Approach to Crisis Management 18:13 How to Learn More About Blackbird.ai 19:14 Final Thoughts on Trust in the AI Era Follow Dan Lowden on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 168 - The Real ROI of Experiential - Erica Wiggins | 06 Mar 2026 | 00:21:34 | |
In this episode of Future Fuzz, Vince Quinn sits down with Erica Wiggins, Director of Marketing and Communications at George P. Johnson (GPJ), to unpack what it really takes to stand out at major global events like CES and South by Southwest. Erica shares how brands can move beyond surface-level activations and photo ops to create meaningful, measurable experiential marketing strategies. From setting clear goals and defining audience segments to building attendee journeys and leveraging new measurement technologies, she explains why strategy must come before spectacle. They explore the realities of planning timelines, budgets ranging from guerrilla activations to multi-million-dollar campaigns, and how GPJ audits events to bring competitive intelligence back to clients. Erica also makes the case for why in-person experiences are becoming even more critical in an AI-driven, increasingly mistrusted digital world. If you’re considering investing in a major event—or wondering how to prove ROI from experiential marketing—this episode is packed with practical insight. Guest Bio Erica Wiggins is the Director of Marketing and Communications at George P. Johnson (GPJ), a global strategic experiential marketing agency with over 111 years of history. Headquartered in Detroit, GPJ began in the automotive space and has since expanded to serve leading B2B and B2C brands across technology, retail, CPG, insurance, and beyond. At GPJ, Erica helps shape how brands connect with audiences through world-class live experiences at major global events. She works closely with strategy, creative, and new business teams to ensure experiential campaigns align with brand objectives, drive measurable results, and deliver meaningful attendee journeys. Takeaways
Chapters 00:00 Introduction to Erica Wiggins and GPJ 01:16 What GPJ Does and Its 111-Year Legacy 02:16 How Brands Stand Out at Major Events 03:28 Why You Must Understand the Event Before Showing Up 05:10 South by Southwest vs. CES Strategy Differences 06:28 Parallel Events and Creative Event Positioning 07:49 How GPJ Approaches Client Strategy 08:54 Planning Timelines: 6–12 Months in Advance 11:55 Budget Ranges: Guerrilla to Multi-Million-Dollar Campaigns 14:10 How GPJ Promotes Itself at Events 16:11 What an Event Audit Actually Looks Like 17:01 Common Mistakes Brands Make 18:30 Why Photo Ops Aren’t Enough 19:24 The Case for Experiential in an AI World 20:39 Where to Learn More About GPJ Follow Erica Wiggins on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 167 - Helping First Wins Every Time - Nic Banting | 04 Mar 2026 | 00:27:04 | |
In this episode of Future Fuzz, Vince Quinn sits down with Nic Banting, CMO at Roselion, to explore how strong relationships and intentional service can scale trust in a digital-first world. While marketers obsess over tactics, attribution, and AI-driven performance, Nic makes the case that trust is the ultimate growth lever—and it doesn’t scale the way ads do. Nic shares his philosophy of “helping first,” why reciprocity is wired into human behaviour, and how dedicating intentional time each week to meeting new people can compound into career-defining opportunities. From lessons learned in corporate environments to the power of going deep quickly in conversations, this episode reframes networking as an act of service rather than self-promotion. If you care about building meaningful connections, creating leverage through trust, and standing out in an increasingly automated world, this conversation is for you. Guest Bio Nic Banting is the Chief Marketing Officer at Roselion and a passionate advocate for relationship-led growth. With a career built on trust, service, and strategic connection, Nic believes that the strongest marketing outcomes stem from deep human relationships—not just tactical execution. He is a firm believer in intentional network building, helping without expectation, and going beyond surface-level interactions to build meaningful bonds. Through his work and personal philosophy, Nic champions the idea that trust compounds—and that helping others is one of the most scalable strategies in business. Takeaways
Chapters 00:00 Welcome and Introduction to Nic Banting 01:21 Why Trust Is the Foundation of Marketing 02:24 Helping First as a Core Principle 03:40 The Challenge of Maintaining Relationships 06:07 Scaling Trust Through Strategic Partnerships 07:11 Lessons from Isolation Early in Vince’s Career 08:42 The Power of Unexpected Connections 10:29 Building Rapport and Trust Quickly 12:44 Curiosity as a Relationship Tool 14:37 Intentional Networking: Blocking Time Weekly 16:49 Turning Conversations Into Value 20:00 Going Deep vs. Surface-Level Small Talk 22:39 Being a Student of People 23:49 Systems for Remembering and Reconnecting 25:22 Final Advice: Invest in Relationships Over Tactics Follow Nic Banting on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 166 - From Blog Posts to Pipeline - Sara Ceballos | 02 Mar 2026 | 00:20:32 | |
In this episode of Future Fuzz, Vince Quinn sits down with Sara Ceballos, Director of Marketing at Inspectiv, to explore how content can intentionally support every stage of the buyer journey. Sara breaks down why content isn’t just blogs and white papers—it’s a strategic system designed to move prospects from awareness to revenue. From mapping content to funnel stages, to identifying gaps through data analysis, to partnering closely with sales for real-world insights, Sara shares a practical framework for building content that converts. The conversation dives into attribution, dark funnel realities, empathetic marketing, and why content strategy must be both analytical and adaptable. If you’re creating content without a clear path to pipeline, this episode will help you rethink your approach. Guest Bio Sara Ceballos is the Director of Marketing at Inspectiv, a company providing continuous security testing solutions that help organizations launch applications securely and protect their digital environments. With a strong focus on data-driven strategy, attribution modeling, and cross-functional collaboration, Sara specializes in aligning marketing content with sales insights to drive measurable business impact. She is passionate about empathetic marketing, buyer journey mapping, and creating content ecosystems that influence pipeline and revenue. Takeaways
Chapters 00:00 Introduction to Sara Ceballos 00:46 What Inspectiv Does 01:27 Building Strategic Content Campaigns 03:46 Mapping Content to Buyer Intent 05:18 Charting the Buyer Journey 07:20 Content Ecosystems and Repurposing 09:28 Attribution and Measuring Impact 10:44 The Non-Linear Buyer Journey 12:08 Aligning with Sales for Insight 13:54 Listening to Real Customer Conversations 15:45 Choosing the Right Content Formats 16:41 Empathetic Marketing in Action 17:41 Pivoting and Optimizing Strategy 18:53 Where to Find Inspectiv Follow Sara on LinkedIn Follow Vince on LinkedIn | |||
| Ep. 165 - Frameworks Win with Ai Marketing - Kyle Shurtz | 27 Feb 2026 | 00:29:35 | |
In this episode of Future Fuzz, Harry Duran sits down with Kyle Shurtz, Fractional CMO at Avalaunch Media, to talk strategy, risk-taking, and why marketing is a lot like playing blackjack. Kyle shares how frameworks, not guesswork, drive better decisions in both cards and campaigns. From Google’s 70-20-10 “wild bets” philosophy to Avalanche’s structured Strategic Sprint process, the conversation explores how disciplined risk-taking separates winning brands from stagnant ones. They dive deep into the role of AI in marketing, why strategic leadership won’t be replaced by automation, and how agencies must evolve beyond tactics into true fractional executive partnerships. Kyle also breaks down Avalanche’s nine-square marketing framework (inspired by The One Page Marketing Plan), explaining how aligning ICP, messaging, media, customer journey, and lifetime value creates scalable growth. If you’re a founder or executive tired of reactive marketing and looking for structured, strategic growth—this episode delivers practical insight. Guest Bio Kyle Shurtz is the Fractional CMO at Avalaunch Media, a full-service digital marketing agency focused on strategic leadership backed by execution. At Avalanche, Kyle helps companies move beyond disconnected marketing tactics by implementing structured frameworks that align revenue goals, customer acquisition, and brand positioning. The agency specializes in building fractional in-house marketing teams—combining executive-level strategy with tactical delivery across content, paid media, analytics, and creative. Kyle is passionate about risk-taking, innovation, and what he calls “wild bets”—intentional experimentation designed to drive breakthrough growth. Through structured planning and disciplined execution, he helps businesses scale sustainably in an AI-driven marketing landscape. Takeaways
Chapters 00:00 Introduction to Kyle Shurtz 00:28 AI Tools and the Gemini vs. ChatGPT Debate 01:23 Marketing as Blackjack: The Framework Mindset 03:11 AI’s Role in Strategic Marketing 04:24 The 70-20-10 Wild Bets Philosophy 06:01 Risk-Taking and Iconic Brand Growth 07:16 What Makes a Great Avalaunch Client 08:35 The Strategic Sprint Framework 10:46 Bringing Stability to Marketing Leadership 12:23 Content Strategy and AI-Driven Research 13:49 Content Creation Friction 15:21 The Importance of Human-Led Branding 17:59 The Fractional In-House Team Model 19:26 Rebuilding Trust in Digital Marketing 21:48 LinkedIn as a Growth Engine 26:29 Case Study: 45% Growth in 90 Days 28:24 Where to Connect with Kyle Follow Kyle Shurtz on LinkedIn Follow Harry Duran on LinkedIn | |||
| Ep. 164 - The Power of Founder Networks - Michelle Breyer | 25 Feb 2026 | 00:23:35 | |
In this episode of Future Fuzz, Vince Quinn sits down with Michelle Breyer, Chief Marketing Officer at SKU, to explore the powerful ecosystem at the center of a consumer product accelerator. Founded in Austin 15 years ago, SKU was built specifically to support emerging consumer product brands with education, mentorship, and meaningful connections. Michelle shares how the accelerator evolved from an in-person, Austin-focused program into a national hybrid model—unlocking access to top-tier mentors from companies like Coke, Mars, Pepsi, Whole Foods, L’Oréal, and more. The conversation dives into what makes mentorship truly transformative, how SKU intentionally builds seven-to-nine person mentor teams around each founder, and why community—not curriculum—is the real secret sauce. Michelle also shares her own entrepreneurial journey, including building and selling NaturallyCurly.com, one of the first online communities for textured hair. Her firsthand experience as a founder shapes how she supports brands navigating fundraising, scaling, and sustainable growth today. If you’re interested in accelerators, community-building, or scaling consumer brands the right way, this episode is packed with insight. Guest Bio Michelle Breyer is the Chief Marketing Officer at SKU, a leading accelerator dedicated to consumer packaged goods (CPG) brands. Before joining SKU, Michelle co-founded NaturallyCurly.com in 1998, one of the earliest online communities and e-commerce platforms dedicated to textured hair. What began as a passion project grew into a media, e-commerce, and market research powerhouse serving millions of users monthly. In 2018, the company was acquired by Richelieu Dennis, founder of SheaMoisture, following SheaMoisture’s billion-dollar sale to Unilever. At SKU, Michelle leverages her entrepreneurial experience to help emerging brands scale sustainably through education, mentorship, and strategic connections. Takeaways
Chapters 00:00 Introduction to Michelle Breyer 00:34 What SKU Is and How It Started 02:00 The Pivot to a Hybrid Accelerator Model 03:02 How SKU Builds Mentor Teams 04:35 The Power of Long-Term Community 06:36 Michelle’s Role as a Connector 07:52 The NaturallyCurly.com Origin Story 09:52 Scaling a Community into a Business 11:28 What Makes a Community Thrive 14:20 Authenticity vs. Opportunism in Community Building 17:41 Scaling SKU’s Impact 18:00 Why Unit Economics Matter for Founders 19:59 The Ongoing Power of the SKU Network 21:15 Mentor Culture and Alumni Engagement 23:00 How to Get Involved with SKU Follow Michelle on LinkedIn Follow Vince on LinkedIn | |||
| Ep. 163 - The Hidden Risks of Ai - Mike Rotondo | 23 Feb 2026 | 00:20:40 | |
In this episode of Future Fuzz, Vince Quinn sits down with Mike Rotondo, Founder of RITC Cybersecurity, to unpack the growing cybersecurity risks facing modern marketing teams. From phishing scams and business email compromise to AI vulnerabilities and data leakage, Mike explains why marketers are prime targets for cybercriminals—and why being “in the cloud” doesn’t automatically mean you’re secure. The conversation dives into how cybercriminals operate like full-scale corporations, why user training is the single most important defense, and how simple mistakes—like shared logins or unsecured home routers—can expose entire organizations. Mike also explores emerging threats like “quishing” (QR code phishing), AI exploitation, and the hidden risks of feeding sensitive data into large AI tools. If you’re managing customer data, email lists, or AI-powered marketing tools, this episode is a must-listen. Guest Bio Mike Rotondo is the Founder of RITC Cybersecurity, a consulting firm focused exclusively on cybersecurity strategy, compliance, and risk mitigation. RITC provides services including penetration testing, security framework analysis, SOC 2 audit preparation, HIPAA and PCI compliance consulting, and virtual CISO (vCISO) services. Rather than hands-on IT implementation, Mike and his team specialize in advisory, governance, and security architecture—helping organizations build secure systems from the inside out. With decades of experience in cybersecurity dating back to the 1990s, Mike works with organizations to prevent breaches, reduce liability, and strengthen internal defenses against evolving cyber threats. Takeaways
Chapters 00:00 Introduction to Mike Rotondo 00:28 What RITC Cybersecurity Does 01:31 Why Businesses Are More Vulnerable Than They Think 03:01 How Cybercriminals Actually Operate 04:10 Real-World Impact of Phishing Attacks 06:30 Building Strong Cyber Defenses 07:57 Remote Work Security Risks 09:42 QR Code Phishing (“Quishing”) 10:45 Why Cybersecurity Feels Overwhelming 11:05 The Importance of Employee Training 12:26 AI’s Role in Cybersecurity Threats 14:53 AI Server Vulnerabilities 15:15 How Marketers Should Approach AI Security 17:08 Data Leakage and PII Risks 18:31 The Financial Fallout of a Breach 19:08 The Ciphered Reality Podcast Follow Mike on LinkedIn Follow Vince on LinkedIn | |||
| Ep. 162 - Marketing Beyond the Funnel - Katie Morrow | 20 Feb 2026 | 00:20:14 | |
In this episode of Future Fuzz, Vince Quinn sits down with Katie Morrow, Head of Marketing at Tire Tutor, to unpack what customer lifecycle marketing really looks like in a specialized B2B environment. Katie shares how Tire Tutor—the first AI-powered, all-in-one shop management system for independent tire dealers—supports customers from awareness to advocacy. She explains why lifecycle marketing must extend beyond lead generation and sales conversion to include onboarding, feature adoption, retention, and long-term value. The conversation dives into breaking down silos between marketing, product, sales, and customer success; why content plays a critical role beyond lead magnets; and how timing and channel strategy shift when your audience is busy running service businesses—not sitting at desks all day. If you want to build stronger customer retention, improve feature adoption, and create true product advocates, this episode is packed with practical insight. Guest Bio Katie Morrow is the Head of Marketing at Tire Tutor, an AI-powered, all-in-one shop management platform built specifically for independent tire dealers. Tire Tutor powers everything from e-commerce and supply chain management to point of sale, helping business owners streamline operations through a single platform. With a strong background in startup marketing and the automotive space, Katie specializes in customer lifecycle strategy, cross-functional alignment, and data-driven content. She works closely with product, sales, and customer success teams to ensure consistent messaging, feature adoption, and long-term customer retention. Takeaways
Chapters 00:00 Introduction to Katie Morrow 00:32 What Tire Tutor Does and Who It Serves 02:14 Defining Customer Lifecycle Marketing 03:32 Breaking Down Silos Between Departments 04:53 Content Beyond Lead Generation 07:30 Video, AI, and Feature Rollouts 10:10 KPIs: Retention, Usage, and Adoption 11:39 Cross-Functional Collaboration in Practice 13:51 Common Lifecycle Marketing Mistakes 14:52 The Importance of Persona Development 16:57 Marketing to Service-Based Businesses 17:27 Why Timing Beats Assumptions 19:12 Closing and Where to Connect Follow Katie Morrow on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 161 - SEO is Dead - Long Live GEO - Jaime Gastelle | 18 Feb 2026 | 00:23:22 | |
In this episode of Future Fuzz, Vince Quinn is joined by Jaime Gastelle, Senior Director of Marketing at Landgate, for a deep dive into the rapidly shifting AI landscape. Together, they unpack the rise of AI browsers, the battle between Google, OpenAI, Anthropic, and Perplexity, and what these changes mean for digital marketers heading into 2026 and beyond. Jaime breaks down real usage data across consumer and enterprise AI tools, explains why traditional SEO is giving way to GEO (Generative Engine Optimization), and outlines how brands can stay visible as traffic increasingly stays inside AI interfaces. The conversation also explores the massive infrastructure demands behind AI—data centers, energy grids, and land siting—and why AI’s growth is as much a physical challenge as a digital one. A must-listen for marketers, tech leaders, and anyone trying to understand where AI, search, and digital strategy are headed next. Guest Bio Jaime Gastelle is the Senior Director of Marketing at Landgate, a data intelligence platform that helps energy developers, real estate professionals, and investors make smarter land siting decisions. Landgate provides deep analytics for data centers, renewable energy, oil and gas, and other large-scale infrastructure projects, bridging the worlds of real estate and energy development. With experience marketing to both enterprise and consumer audiences, Jaime brings a unique perspective on AI adoption, digital strategy, and how emerging technologies are reshaping marketing, search, and infrastructure planning. Takeaways
Chapters 00:00 Welcome and Introduction 00:30 Meet Jaime Gastelle and Landgate 01:40 How AI Is Driving Data Center Growth 02:09 The AI Browser Battle Explained 03:26 Google, Gemini, and the Future of Search 04:29 Experimenting With AI Browsers Like Comet 05:14 Black Hat Marketing and Misspelled Domains 06:42 Authenticity vs. AI-Perfect Content 08:28 LLM Usage: Consumer vs. Enterprise Data 10:26 Why Claude Leads Enterprise Adoption 11:09 Daily Searches Across Major Platforms 12:19 The Coming Traffic Shift to AI Interfaces 14:26 Cultural Impact of ChatGPT as a Brand 15:08 SEO vs. GEO: What Marketers Must Change 18:48 Energy Demands of AI and Data Centers 20:11 Land Siting, Power Grids, and Infrastructure 21:12 How to Connect With Landgate 21:34 Final Predictions for AI and Marketing in 2026 Follow Jaime Gastelle on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 160 - Why Vague Language Kills Growth - Ray Huang | 16 Feb 2026 | 00:22:34 | |
In this episode, Vince talks with Ray Huang, VP of Marketing at Canopy Connect, about category creation, defining new market language, and building momentum around immaterial but critical processes like insurance intake. Ray explains how Canopy Connect simplifies insurance data intake, why establishing clear terminology matters for both customers and competitors, and the strategic mindset behind positioning a company in a nascent category. They also discuss the parallels between category creation in insurance tech and other emerging spaces like branded podcasting — where messaging confusion creates drag on adoption. A rich conversation for founders, marketers, and builders thinking about how to make people understand what they do, not just like it. Guest Bio Ray Huang is Vice President of Marketing at Canopy Connect, an insurtech company focused on streamlining the insurance intake experience for agencies and customers alike. With years of startup experience and a deep understanding of what makes category positioning resonate, Ray leads Go‑to‑Market strategy, messaging, and the effort to define an emerging space in insurance technology that didn’t have a name — until now. Takeaways
Chapters 00:00 – Welcome & Introduction to Ray Huang 00:23 – What Canopy Connect Does 01:00 – The Problem of Insurance Intake 03:10 – Origin Story: How Canopy Connect Started 04:49 – Scaling Connections: From 30 to 300 Carriers 06:06 – Category Challenges & Messaging 06:22 – Defining a New Category: “Insurance Intake” 08:48 – Borrowing Language & Building Terminology 10:07 – Framing Alternatives and Competitive Landscape 11:14 – Why “Fluffy” Category Names Fail 12:00 – Competitors & The Status Quo as Alternatives 14:47 – Rules of Category Positioning 15:16 – The Realities of Buyer Evaluation 17:23 – Market Reaction & Terminology Adoption 18:50 – Competitive Structures (CRM Analogy) 20:31 – Importance of Shared Terminology 21:38 – How to Connect With Ray Connect with Ray Huang Future Fuzz Host – Vince Quinn | |||
| Ep. 159 - How to Build a Viral Story - Amos Bar-Joseph | 13 Feb 2026 | 00:24:48 | |
In this episode of Future Fuzz, Swann Co-Founder and CEO Amos Bar-Joseph joins Vince Quinn to unpack the power of narrative in a noisy, AI-native B2B world. Amos explains how Swann is building the world’s first autonomous business, designed from the ground up for human-AI collaboration, and how telling the right story can create instant credibility, virality, and trust with your audience. He breaks down what makes a good story, why product features no longer matter, and how a viral narrative paired with a credible narrator is the ultimate growth lever in today's saturated market. Guest Bio Amos Bar-Joseph is the Co-Founder and CEO of Swann, the first autonomous business platform built for human-AI collaboration. Before Swann, Amos founded two startups that followed the traditional unicorn playbook, raising money and scaling fast, but ultimately revealed the flaws in that model. At Swann, he’s pioneering a new go-to-market approach that scales with intelligence, not headcount. Amos has built a personal brand of over 70,000 followers on LinkedIn in just six months and generates $1.5M in pipeline monthly through content alone. Takeaways
Chapters 00:00 Intro to Amos Bar-Joseph and Swann 01:00 What Makes a Compelling Story 02:45 Swann’s Mission: The First Autonomous Business 04:00 Why Transformation Beats Features Every Time 07:10 The Power of Viral Narratives 09:45 Challenging the Challenger: Creating Market Differentiation 11:00 Positive Emotion > FOMO in Storytelling 13:35 What Makes a Viral Narrator 15:45 Why Swann’s Story Resonates 17:10 Helping Your Audience vs. Selling Your Product 19:20 The Business Impact of a Strong Story 21:40 Daily Commitment to Content Creation 23:15 How to Follow Amos and Swann’s Journey Follow Amos Bar-Joseph on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 158 - The Psychology of Office Vibes - Santiago Martinez | 11 Feb 2026 | 00:18:39 | |
In this episode of Future Fuzz, Vince Quinn sits down with Santiago Martinez, Partner and CMO at Nikos Media, to explore how physical environments influence creativity, productivity, and brand storytelling. They discuss why office design is a key element in reinforcing company culture, how subtle design cues affect human psychology, and the ROI of investing in spaces that align with your brand values. Santiago also shares firsthand insights from working with brands like Google and explains how intentional design choices can help businesses foster innovation, boost morale, and increase performance. Guest Bio Santiago Martinez is Partner and Chief Marketing Officer at Nikos Media, a creative agency with over 20 years of experience in design and brand storytelling. At Nikos, Santiago specializes in crafting immersive brand experiences—ranging from brand identity systems to physical environments—that captivate audiences and drive results. A proponent of human-centered design, Santiago brings strategic insight and creativity to every project, helping brands communicate visually and emotionally through their physical spaces. His work spans industries and has included collaborations with companies like Google. Takeaways
Chapters 00:00 Welcome and Introduction to Santiago Martinez 01:15 What Nikos Media Does and Its Creative Focus 02:30 From Brand Identity to Immersive Spaces 04:03 Why Office Design Matters for Creativity 05:33 Seeing Through the Visitor's Perspective 06:36 Bar Rescue and Designing Human Interaction 07:18 Storytelling, Strategy, and Psychology in Space Design 08:30 Mirrors and Elevators: Small Fixes with Big Impact 09:47 How Environments Reflect Company Values 11:10 Pixar, Google, and Cultivating Creativity Through Design 14:35 Transforming Their Own Office Sparked a Creative Revival 15:58 Staying Creative: Routines, Breaks, and Resetting the Mind 17:50 Writing, Gaming, and Finding Personal Creative Outlets 18:44 How to Connect with Santiago and Nikos Media Follow Santiago Martinez on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 157 - Reshaping Redemption Through Revenue - Kellie Walenciak | 09 Feb 2026 | 00:21:03 | |
In this episode of Future Fuzz, host Vince Quinn speaks with Kellie Walenciak, Head of Corporate Communications at Televerde — a global revenue creation partner with a bold mission: to deliver world-class marketing and sales results and transform lives. Kellie shares how Televerde’s unique workforce — made up of both incarcerated and non‑incarcerated professionals — builds revenue for leading B2B companies while providing women in prison with critical training, experience, and second‑chance opportunities. They explore the business impact, social mission, storytelling strategy, and the Televerde Foundation’s role in supporting women through reentry and lifelong career success. Guest Bio Kellie Walenciak is the Head of Corporate Communications at Televerde, a global revenue solutions partner specializing in demand generation, lead qualification, and customer success for B2B clients. With over 30 years of experience in corporate marketing and communications, Kellie leads the storytelling and brand mission for a company that uniquely blends purpose with performance. She advocates for redefining narratives around incarceration, reshaping perceptions, and unlocking overlooked talent through second‑chance opportunities. Takeaways
Televerde proves that mission‑driven companies can deliver measurable business results — high engagement, low turnover, and strong client ROI — while changing lives.
Over 4,700 women have passed through Televerde’s Prison to Workforce program, with a recidivism rate of ~5% — dramatically below national averages.
Women in the program gain marketable sales and marketing skills, build professional networks, and often transition into roles at major companies like SAP and Salesforce after release.
Public storytelling — including TEDx events, virtual roundtables, and personal narratives — helps Televerde break down stigma and build empathy and support for its mission.
Televerde’s Foundation expands impact by offering life skills training, transitional mentoring, and job placement services to women reentering society. Chapters 00:48 – Introduction to Future Fuzz & Kellie Walenciak 01:22 – What is Televerde? Company overview and mission 03:12 – Inside Televerde’s workforce & prison office model 05:18 – The drive and resilience of the learning workforce 05:59 – Recidivism impact & outcomes 06:21 – Career pathways and success stories 09:39 – Communicating Televerde’s mission externally 12:06 – Public perception and stigma around prison labor 14:09 – How Televerde tells the women’s stories 16:04 – Virtual roundtable storytelling initiative 17:33 – Mission meeting business: Televerde Foundation 19:52 – Holistic reentry support and impact 20:21 – Final thoughts & how to connect with Kellie 20:50 – Contact info and LinkedIn reminders 21:09 – Closing Connect & Follow Kellie Walenciak Email: Kellie.Walenciak@televerde.com | |||
| Ep. 156 - AI Personas Are Your New Mirror - Zac Engler | 06 Feb 2026 | 00:21:47 | |
In this episode of Future Fuzz, host Vince Quinn dives deep with Zac Engler, author of Turning on Machines and Chief AI Officer at C4 Tech Services. Zac reveals how building virtual personas with AI can transform everything from sales calls to board presentations. Drawing on years of experience in AI implementation, Zac shares practical strategies for simulating target audiences, decision-makers, or even difficult colleagues—before stepping into high-stakes conversations. They explore how executives and marketers alike can use AI personas to gain sharper insights, practice critical meetings, accelerate market testing, and avoid common pitfalls. With his trademark energy and clarity, Zac walks through frameworks, ethical safeguards, and the shift from AI replacing humans to AI enhancing human capability. Guest Bio Zac Engler is the author of Turning on Machines and the Chief AI Officer at C4 Tech Services, where he advises executives on practical AI implementation across industries. He’s been writing about the future of AI since 2016, and now helps companies build custom AI agents, simulate internal and external stakeholders, and unlock the next level of strategic decision-making through applied AI. Known for his pragmatic mindset and clear frameworks, Zac is on a mission to help businesses understand, trust, and responsibly scale AI. Takeaways
Chapters 00:00 Welcome & Zac’s Wild Preparation with Claude 02:47 What Are Virtual Personas? 04:55 Simulating Conversations Before They Happen 06:19 Using NotebookLM for Executive Briefings 07:55 Tool Fatigue? How to Pick the Right AI 10:15 How Companies Are Reshaping Work with AI 12:41 Cutting Too Deep: The Risks of Over-Automation 14:16 Personas as Virtual Focus Groups 15:27 Staying Safe: Data, Privacy, and Boundaries 17:23 When NOT to Use AI (Real Story) 19:39 Book Plug: Turning on Machines 21:03 Final Thoughts & Where to Find Zac Connect with Zac Engler on Connect with Vince Quinn on | |||
| Ep. 155 - Building Marketing Departments from Zero in Staffing - Heidi Howell | 04 Feb 2026 | 00:22:31 | |
In this episode of Future Fuzz, host Vince Quinn talks with Heidi Howell, Director of Marketing at Core Medical Group, about building marketing departments from the ground up — especially in an industry like staffing, where marketing has historically been under‑developed. Heidi shares her unique journey from early beginnings in recruitment and staffing marketing to leading teams, her philosophy on personal grounding and growth, and how she structures training and skill‑building to create high‑performing teams. This conversation explores balancing B2B and B2C marketing needs, prioritizing hires, and cultivating an adaptive, learning‑first culture. Guest Bio Heidi Howell is the Director of Marketing at Core Medical Group, bringing over a decade of experience in staffing marketing. She has built marketing functions from scratch across multiple organizations and holds deep expertise in both client acquisition and recruitment (B2B and B2C) strategies. Heidi’s passion lies in continuous learning, team development, and building marketing operations that generate revenue and empower people to grow professionally. Key Takeaways
Chapters 00:00 — Intro + Welcome to Heidi 00:27 — What is Core Medical Group & Heidi’s Role 01:02 — Evolution of Marketing in Staffing 02:28 — B2B vs. B2C Marketing Challenges 02:53 — Starting a Marketing Department from Scratch 04:11 — Chaos + Adaptability in Marketing 04:48 — Grounding Strategies for Marketers 07:09 — Knowing Yourself + Personal Development 08:50 — Hiring First Roles in a New Team 10:05 — Training & Upskilling Culture 12:32 — Friday Learning + Tuesday Sharing Routine 14:44 — Why Structured Training Matters 16:56 — Recruitment Marketing Origins 18:24 — Early Work in Recruitment Marketing 19:20 — Team Success Outcomes 21:36 — How to Connect with Heidi Follow Heidi Howell Follow Vince Quinn 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 KEYWORDS: #MarketingLeadership #MarketingStrategy #StaffingMarketing #RecruitmentMarketing #TeamDevelopment #ProfessionalGrowth #ContinuousLearning #B2B #B2C #MarketingDepartment #CareerGrowth #LeadershipDevelopment | |||
| Ep. 154 - How Broken Yolk Became a Brand - Conner Gossel | 30 Jan 2026 | 00:21:39 | |
In this episode of Future Fuzz, Vince Quinn chats with Conner Gossel, Director of Marketing for Broken Yolk Cafe, about bridging the gap between grassroots local engagement and national brand recognition. Conner shares how the breakfast chain grew from a single San Diego location into a 41-store regional powerhouse—all while preserving its community-first roots. From egg shortages to earned media strategies, this is a masterclass in modern marketing with personality and heart. Guest Bio Conner Gossel is the Director of Marketing for Broken Yolk Cafe, a 46-year-old breakfast institution with over 40 locations across five states. With a background in franchise marketing and PR, Conner has led successful earned media campaigns for brands across multiple sectors. At Broken Yolk, he combines hyperlocal grassroots marketing with national media strategy, helping the brand tell authentic stories, deepen community roots, and grow its reputation as a legacy breakfast chain. Takeaways
Chapters 00:00 – Welcome & Broken Yolk Intro 00:54 – From One Cafe to 41 Locations 02:01 – Grassroots Marketing Across States 03:23 – The “People Attract People” Story 04:48 – How to Be the Mayor of Your Town 07:07 – Why Consistency Wins in Local Markets 08:24 – Conner’s Background in Brand PR 09:58 – Merging Local Stories with National Reach 10:25 – Building Brand Legacy Through Earned Media 12:14 – Founder Story: From Greece to $110M Brand 14:08 – National Hooks That Work: Egg Crisis Example 16:05 – Broken Yolk Featured in NYT & Business Insider 17:24 – Do Turkeys Lay Eggs? (Yes.) 18:17 – Content Hooks & Thought Leadership 19:23 – Avoiding Tone-Deaf PR Pitches 20:12 – Where to Find Conner and Broken Yolk Follow Conner Gossel on LinkedIn Follow Vince Quinn on LinkedIn KeyWords: #BreakfastBrand #GrassrootsMarketing #CommunityEngagement #PRStrategy #FranchiseMarketing #BrandStorytelling #RestaurantMarketing #LocalMarketing #HospitalityMarketing #EarnedMedia #Marketing #Branding #Franchise #Restaurant #Media #Strategy #Growth #Community #Breakfast #PR | |||
| Ep. 153 - Autism, Agency Life, and Leadership - Craig Murphy | 28 Jan 2026 | 00:18:39 | |
In this episode of FutureFuzz, Vince Quinn speaks with Craig Murphy, Managing Director of ALT Agency, about his journey from hands-on web developer to strategic leader and thought influencer. Craig shares how stepping back from daily operations allowed him to scale his agency, reflect on his leadership style, and open up about his experience with autism—becoming a relatable voice for neurodivergent professionals. The conversation explores agency growth, personal evolution, content creation, and the surprising power of authenticity in business. Guest Bio Craig Murphy is the Managing Director of ALT Agency, a Birmingham-based digital agency founded in 2005. Starting as a self-taught web developer at age 13, Craig built ALT into a full-service agency that now includes departments for design, development, SEO, paid media, and project management. With a passion for continuous improvement and systems thinking, Craig has recently embraced a more public-facing role, using his platform to share insights on neurodiversity in entrepreneurship and the challenges of leading as an autistic founder. Takeaways
Chapters 00:00 – Intro to FutureFuzz & Craig Murphy 00:31 – Starting ALT Agency and Early Hustle 01:30 – Growing from Freelancer to Full Agency 02:04 – The Evolution of Craig’s Role 03:27 – Letting Go: The Founder Mindset Shift 05:31 – What Happens When You Step Back 06:56 – 12-Week Year: Strategic Planning 07:36 – Becoming a Public Voice for ALT 08:42 – Autism, Neurodiversity & Personal Branding 09:59 – Building Community Through Honest Content 11:27 – Why Craig Began Posting on Autism 12:28 – Professional Outcomes from Personal Stories 13:38 – Trust, Connection, and the Business Ripple 14:45 – Web Design Advice: Progress Over Perfection 16:27 – Data-Led Optimizations vs. Perfectionism 17:17 – Where to Find Craig Online Follow Craig Murphy on LinkedIn Follow Vince Quinn on LinkedIn KeyWords: #DigitalMarketing #WebDevelopment #Leadership #AgencyGrowth #Neurodiversity #AutismInBusiness #Entrepreneurship #MarketingStrategy #WebsiteDesign #ContentMarketing #Marketing #Leadership #Autism #Entrepreneurship #Design #Strategy #Growth #Content #Agency #Digital | |||
| EP. 152 - Match your Message to the Medium - Jocelyn Sexton | 23 Jan 2026 | 00:21:41 | |
In this episode of Future Fuzz, Vince Quinn chats with Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), about the importance of aligning message and medium in B2B marketing. Jocelyn shares how to craft purposeful, authentic content that resonates with the right audience at the right time. From establishing a consistent brand voice to selecting the best channels for distribution, Jocelyn breaks down the nuances of content strategy in the age of AI-generated noise. Guest Bio Jocelyn Sexton is the Vice President of Marketing at Growth Acceleration Partners (GAP), a consulting and technology services firm specializing in software engineering, data science, AI, and nearshore outsourcing. With a journalism background and a lifelong passion for storytelling, Jocelyn brings a human-centric approach to B2B content marketing. At GAP, she leads content and communication strategies that connect deeply with technical audiences, ensuring clarity, authenticity, and consistency across platforms. She’s an advocate for form-fitting function in marketing and believes great content must be intentional, engaging, and aligned with business goals. Takeaways
Chapters 00:00 Welcome & Introduction to Jocelyn Sexton 01:00 Jocelyn’s Role at Growth Acceleration Partners 02:30 Early Challenges with GAP’s Messaging 04:00 Jocelyn’s Content Philosophy & Strategy 05:15 Why Targeting is Crucial in B2B Content 07:00 The Power of Brand Voice and Storytelling 09:15 Matching the Message to the Medium 12:00 LinkedIn vs. Website vs. Email vs. Video 15:00 Why Video Must Be Visual—And Inclusive 17:30 Podcasting Mistakes: Overlooking Audio-Only Audiences 18:45 Creating Inclusive, Intentional Content 19:50 How to Connect with Jocelyn and GAP Follow Jocelyn Sexton on LinkedIn Follow Vince Quinn on LinkedIn Hashtags #ContentMarketing #B2BMarketing #BrandVoice #DigitalMarketing #Storytelling #MarketingStrategy #GrowthMarketing #MarketingLeadership #FutureFuzz #AuthenticMarketing #AIContent #MarketingTips #MarketingPodcasts #JocelynSexton #GrowthAccelerationPartners | |||
| Ep. 151 - Think you Know Your Customer? - Hector Barresi | 21 Jan 2026 | 00:21:15 | |
Guest Bio Hector Barresi is a fractional Chief Product Officer at CXO Partners, with a deep background in launching innovative B2B technologies across global industrial giants including Honeywell, GE, and Danaher. With a focus on automation, AI, IoT, and wireless technologies, Hector has led the development of multiple products that went on to become billion-dollar businesses. Known for creating new categories from scratch, Hector now works with mid-market companies to drive innovation and go-to-market strategy, leveraging cutting-edge tools like AI to fine-tune product messaging, identify market opportunities, and scale efficiently. Takeaways
Chapters 00:00 Welcome to FutureFuzz and Intro to Hector 00:40 Hector’s Background at Honeywell, GE, and CXO Partners 01:40 The Challenge of Launching New Tech Products 02:16 The Right Way to Launch Breakthrough Innovation 04:45 Creating Demand When Customers Don’t Know They Need It 06:04 Case Study: Wireless Sensors at Honeywell 07:26 Common Mistakes When Launching Tech Products 08:00 Importance of Targeting the Right Persona with the Right Message 10:55 How AI is Reshaping Product Marketing 13:20 Humanizing AI Use in B2B Storytelling 16:30 Why AI-Generated Messaging Can Backfire 17:40 When AI Helps vs. When It Hurts 20:13 How to Connect with Hector Follow Hector Barresi on LinkedIn Follow Vince Quinn on LinkedIn Hashtags #CreatingMarkets #EmergingTech #ProductInnovation #FractionalCPO #AIInMarketing #WirelessSensors #HoneywellSuccess #B2BStrategy #GoToMarket #CustomerCentricDesign #FutureFuzz #TechLeadership #CXOPartners #TrustInTech #IndustrialInnovation #AIandProductMarketing #Innovation #Marketing #Technology #AI #Product #Leadership | |||
| Ep. 150 - Build People, Not Just the Business - Emeric Ernoult | 16 Jan 2026 | 00:25:20 | |
In this episode of Future Fuzz, Vince Quinn sits down with Emeric Ernoult, Co-Founder and CEO of Agorapulse, to explore the art of empowering teams, defining expectations, and transitioning from a hands-on founder to a team-building CEO. Emeric shares how he scaled Agorapulse from a scrappy 5-person startup to a 165-person global company—without external funding. He introduces a simple but powerful framework called “What Success Looks Like” and explains how it helps teams grow, align, and self-regulate. The episode also touches on big shifts in social media content and what’s ahead for 2025-2026. Guest Bio Emeric Ernoult is the Co-Founder and CEO of Agorapulse, a leading social media management platform serving businesses and agencies worldwide. With over a decade of experience in SaaS and social media, Emeric built Agorapulse as a bootstrapped company—scaling it from a small team to over 165 employees globally. Under his leadership, Agorapulse has become a trusted solution for managing content, engagement, and performance analytics across multiple social channels. Emeric is known for his transparent leadership style, clear frameworks, and commitment to growing people as much as growing business. Takeaways
Chapters 00:00 Welcome and Intro to Emeric Ernoult 00:26 What Agorapulse Does & Why It Matters 01:36 Scaling Without Funding: The Bootstrapped Journey 03:04 Shifting from Doing to Leading Through People 06:14 The Mindset Shift: Player to Coach to GM 08:00 Emeric’s Leadership Framework: What Success Looks Like 10:31 Real Examples of Feedback and Expectation Setting 15:10 Impact of Clarity: Growth and Self-Correction 18:30 How to Handle When Things Don’t Work Out 21:22 Work Relationships Are Like Personal Ones 23:05 Where to Follow Emeric and Agorapulse Follow Emeric Ernoult on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep.149 - How to Build a New Category - Paul Nicholson | 14 Jan 2026 | 00:38:05 | |
In this episode of Future Fuzz, Harry Duran speaks with Paul Nicholson, Marketing Strategy Consultant at HeroWear, about what it takes to launch a radically new product and create an entirely new category from scratch. Paul shares how HeroWear’s soft, assistive exosuits are transforming the way industrial workers avoid injury—and how his team built credibility in a market that barely existed. From earned media tactics to old-school trade shows and in-person marketing, Paul walks through the smart, scrappy strategies that helped HeroWear rise to the top of the exosuit space. It’s a masterclass in trust, authenticity, and effective go-to-market strategy. Guest Bio Paul Nicholson is a seasoned marketing strategist and category creator with over 20 years of experience in digital and brand marketing. Most recently, Paul served as Marketing Strategy Consultant at HeroWear, where he helped define and lead go-to-market efforts for one of the world’s first practical industrial exosuits. With a background spanning Dell, healthcare, restaurants, and emerging tech, Paul blends deep digital expertise with a knack for creating new markets. He’s known for his strategic use of earned media, authentic storytelling, and building trust-first marketing programs in B2B environments. Takeaways
Chapters 00:00 Intro and Career Reflections 01:47 HeroWear’s Mission and Product Overview 02:31 Creating a New Market Category 04:26 Shifting Perception: From Sci-Fi to Real-World Tool 06:49 Explaining the Suit: Functionality and Comfort 08:16 Building Authenticity with Real-World Media 09:13 Why Earned Media and PR Matter 12:18 Building the "Avengers" of Communication at HeroWear 14:44 Repurposing Founder Content Across Channels 15:07 Misconceptions About Exosuits 16:34 The "Nothing Beats" Moment for New Users 17:42 In-Person Marketing in the Age of AI 20:31 ROI of Trade Shows vs Digital Campaigns 23:13 Rebuilding Trust in Marketing 24:59 Why Old-School Tactics Still Work 29:20 AI Loves Brand-Neutral, Third-Party Content 30:43 Trade Publications > Mainstream PR 31:58 Final Advice: Don’t Overpromise, Share Confidently 34:26 Clever Tactics to Celebrate Clients Without Breaking NDAs 37:38 Where to Find Paul and HeroWear Follow Paul Nicholson on LinkedIn Follow Harry Duran on LinkedIn Website: https://HeroWearxo.com | |||
| Ep. 148 - White-Label Strategy That Actually Works - John Rarrick | 09 Jan 2026 | 00:18:23 | |
In this episode of Future Fuzz, host Vince Quinn sits down with John Rarrick, Head of Global Marketing at Movius, to unpack how they run ABM (Account-Based Marketing) for enterprise-level accounts via carrier partnerships. John explains the genesis and value proposition of Movius’s flagship product, Multiline by Movius, and walks through how their ABM strategy works at the enterprise and telco scale. The conversation delves into partner‑first white‑label campaigns, compliance-heavy industries (like banking, healthcare, education), and the unique challenges and tactics required when marketing to global, highly regulated organizations. Guest Bio John Rarrick is the Head of Global Marketing at Movius, the company behind Multiline, a secure communications solution that adds a second business identity to employees’ personal mobile devices without requiring a separate SIM or hardware. With extensive experience on both the telco side and product-marketing side, John leads Movius’s marketing and sales‑enablement efforts globally, particularly focusing on enterprise clients in regulated industries and forging channel partnerships with tier‑one carriers worldwide. Takeaways
Chapters 00:00 Introduction — host Vince Quinn welcomes John Rarrick 00:34 What is Movius and what problems are they solving? 02:13 How Multiline works, delivering business identity on personal devices without hardware or SIMs. 03:23 Movius’s marketplace: bridging software and telecom; working with tier-one carriers globally. 05:24 Why ABM and enterprise-level accounts matter for Movius. 06:37 Starting an ABM approach.. 08:15 How outreach works.. 09:31 The value of telecom and industry experience 10:38 What marketers often get wrong 12:23 White-label campaigns.. 14:50 Challenges of partnering with big enterprises 16:37 Talking global: operating across continents, .. 17:37 Where to learn more: Movius website and contact via LinkedIn. Closing thanks. Connect with John Rarrick on LinkedIn or visit movius.ai to learn more about Movius and their Multiline solution. Connect with Vince Quinn | |||
| Ep.147 - Culture Is Your Best Content Engine - Gabe Lullo | 07 Jan 2026 | 00:19:58 | |
In this episode of Future Fuzz, host Vince Quinn sits down with Gabe Lullo — CEO of Alleyoop and host of Do Hard Things — to explore how empowering employees to create and share content can transform a company’s culture, attract talent and clients, and build trust. Gabe explains how Alleyoop’s “employee‑as‑creator” model gives staff a platform to tell real stories, which in turn strengthens the business’s credibility and opens new opportunities. The conversation breaks down how this approach evolved from humble beginnings into a powerful, organic marketing engine. Guest Bio Gabe Lullo is the CEO of Alleyoop, a B2B sales‑development company that handles outbound sales functions for clients ranging from massive enterprises to early‑stage startups. He also hosts Do Hard Things, a podcast spotlighting people who came from humble beginnings and found success in sales, marketing, or entrepreneurship. Gabe combines hands‑on experience running a large SDR team with a passion for storytelling to help illustrate how hard work, vulnerability, and consistency can fuel business growth and personal branding. Takeaways
Chapters 00:00 – Intro: Welcome from Vince Quinn 00:18 – Introduction to Gabe Lullo and Alleyoop 01:17 – What Alleyoop does: Outsourced SDR + outbound campaigns 02:25 – Rock-solid B2B focus and scale of operations 03:01 – Origin of the content‑creator (employee ambassador) program 04:50 – What sparked the decision: from agency to in‑house content team 05:58 – Early results: LinkedIn reach growth from 25k to 1.2M followers 06:54 – Employee empowerment, culture building, and team dynamics 09:56 – The “team‑sport” approach to remote sales culture 12:05 – How content keeps flowing: leveraging everyday work stories 13:29 – Client perspective: how content influences trust in sales cycle 15:46 – Overview of the Do Hard Things podcast: mission and stories 18:25 – Evolution of the show and growing interest from guests 19:02 – Where to find the show and closing remarks Connect with Gabe Lullo on LinkedIn Connect with Vince Quinn | |||
| Ep. 146 - Influencer Playbooks for B2B Brands - Amy Warren | 04 Jan 2026 | 00:22:18 | |
In this episode of Future Fuzz, Vince Quinn sits down with Amy Warren, VP of Marketing at Fama, to unpack the real power behind thoughtful influencer marketing. Amy shares how Fama—an industry leader in social media screening—uses data-backed, long-term influencer relationships to grow pipeline, cut customer acquisition costs, and build brand equity in a complex B2B environment. From identifying ideal voices to measuring ROI down to the demo request, this episode is packed with practical advice on how to turn influencers into revenue engines. Guest Bio Amy Warren is the Vice President of Marketing at Fama, the category leader in social media screening. Amy blends deep industry knowledge in HR tech with a laser-sharp approach to B2B marketing, leveraging influencer partnerships to build pipeline and protect revenue streams. A true data-driven strategist, Amy has led Fama through transformational growth, using smart marketing operations and authentic thought leadership relationships to evangelize a new category of risk mitigation. Takeaways
Chapters 00:00 – Intro: Amy Warren and Fama 00:54 – What Fama Actually Does (And Why It Matters) 02:10 – Real-World Impact: From Fraud to Preventing Violence 03:26 – How Fama Became the Anti-Risk Platform 03:53 – What Counts as an Influencer in B2B 05:39 – Mapping Buyer Behavior to Influencer Strategy 07:29 – Co-Creating Content: Reports, Podcasts, and Personalization 08:40 – Measuring Success: The Manual but Worthwhile Method 09:59 – Demo Spikes, Attribution, and ROI 11:27 – Navigating Algorithm Hits with Influencer Support 13:55 – The Power of Genuine Relationships with Thought Leaders 16:19 – Resilience Through Brand Equity and Direct Traffic 17:15 – This Strategy Won’t Work for Everyone 18:49 – Influencers as Market Pulse and Sounding Boards 21:05 – Final Thoughts: Be the Brand That Gets Referred Follow Amy Warren on LinkedIn here Follow Vince Quinn on LinkedIn here | |||
| Ep. 145 - Why Clinical Trials Stay Broken - Shawn Malloy | 19 Dec 2025 | 00:20:11 | |
In this episode of Future Fuzz, Vince Quinn dives into counter positioning with Shawn Malloy, VP of Marketing at Lindus Health, a company challenging the norms of clinical trials. Shawn unpacks what it means to be an "anti-CRO" in a highly regulated, legacy-dominated industry. He shares how Lindus is transforming clinical research by integrating technology, aligning incentives, and cutting out outdated inefficiencies. This conversation is a must-listen for marketers interested in challenger brand strategy, healthcare disruption, or just building something radically better. Guest Bio Shawn Malloy is the VP of Marketing at Lindus Health, a company redefining how clinical trials are run by taking on legacy CROs with speed, transparency, and integrated tech. With a background in engineering and late-stage drug development, Shawn brings deep industry experience from his time at large pharmaceutical companies. His unique perspective, having worked both in product development and now on the marketing frontlines, fuels his passion for creating meaningful, customer-centric change in the healthcare space. Takeaways
Chapters 00:00 – Intro: What is an Anti-CRO? 01:32 – Why CROs are Broken 03:45 – Stagnation in Clinical Trial Methods 05:30 – Counter Positioning: Shaking Up the Industry 07:19 – Educating the Market on New Models 08:25 – Broken Incentives and Overruns 09:40 – Vertical Integration: Lindus’s Full Tech Stack 11:00 – Shawn’s Shift from Engineering to Marketing 13:45 – Empathy Through Firsthand Experience 16:30 – Building a Challenger Brand: Where to Start 18:38 – Connect with Shawn Follow Shawn Malloy on LinkedIn here Follow Vince Quinn on LinkedIn here | |||
| Ep.144 - Fix the Disconnect. Unlock Growth. - Eric Herzog | 17 Dec 2025 | 00:22:01 | |
In this episode of FutureFuzz, Vince Quinn and veteran CMO Eric Herzog dive into one of the most under‑rated — yet business‑critical — topics: the alignment (or misalignment) of sales and marketing teams. They unpack the telltale signs teams are out of sync, why that quietly drains budget and opportunity, and how companies, from scrappy startups to established enterprises, can build disciplined but culture‑driven processes to ensure marketing and sales act as one high‑performing “team.” Guest Bio Eric Herzog is a multiple‑time award-winning CMO, currently leading marketing at enterprise storage company Infinidat. Over his career, he has held senior marketing leadership roles at major firms such as IBM and EMC, giving him deep experience running global, cross-functional teams. Known for his old-school belief in clear communication and structure, Eric brings a wealth of practical, real-world wisdom for anyone looking to close the gap between marketing and sales. Takeaways
Chapters 00:00 Intro: FutureFuzz & guest Eric Herzog 01:03 Symptoms of bad sales‑marketing alignment 04:49 Cultural vs. systemic causes of misalignment 05:13 First steps toward repair, communication & structure 07:23 Weekly marketing-team meetings: ensuring visibility across functions 09:05 Monthly companywide sales‑marketing newsletters 13:49 Impact on team morale, employee engagement & retention 16:56 The power of shared culture, reference to cross‑department collaboration (like in creative industries) 19:58 Treating business like a team sport: psychological and financial benefits of alignment 21:08 Closing thoughts & how to connect with Eric Connect with Eric Herzog Connect with Vince Quinn | |||
| Ep. 143 - The Quiet Crisis in Leadership - Pete Gosling | 12 Dec 2025 | 00:23:57 | |
In this episode, Vince Quinn sits down with Pete Gosling — founder of Gosling Media (also known as Gosling Design Studio) and author of Relentless Impact: Continuous Results in Business and Life — to talk about how AI is reshaping leadership and management in modern workplaces. Pete argues that AI is replacing many entry-level roles, which means leaders now need to know how to manage both people and AI tools. He explores the dangers of “delinquent leadership” — promoting technically-skilled individuals into leadership roles without equipping them with real management and people‑skills — and offers a framework (rooted in constant feedback loops and self‑awareness) for leaders to stay effective in a rapidly evolving business environment. Guest Bio Pete Gosling is a seasoned creative professional turned agency founder. With over two decades of experience — from junior designer to creative director and now agency principal — he has guided B2B clients with graphic design and growth marketing through the shifting landscape of technology and market demands. As author of Relentless Impact, Pete writes about maintaining consistency, clarity, and leadership integrity in business and life, especially during times of rapid change driven by AI and digital disruption. Takeaways
Chapters 00:00 Welcome & intro of Pete Gosling and Gosling Media / Relentless Impact 00:45 How AI is changing the entry-level job landscape and first-level tasks 02:09 The concept of managing people and AI — new leadership reality 03:08 What “delinquent leadership” means and why skill ≠ leadership 05:00 Why traditional leadership training often fails 07:34 The “STOP” framework for handling stress, change and decision fatigue 09:48 How to build feedback loops and observation habits for business and AI changes 12:06 The added complexity of remote work, dispersed teams, and managing digital workflows 14:19 The importance of senior decision‑makers understanding and embracing new tools 17:16 Why human creativity and adaptability remain crucial despite AI advances 20:05 Historical parallels — AI’s disruption as a repeat of past paradigm shifts 22:53 Where to find Pete’s work and book: Gosling Media & Relentless Impact Where to Follow / Learn More Agency & services: goslingmedia / Gosling Design Studio (gds.pro) Follow Pete Gosling Book & resources: relentless-impact.com Follow Vince Quinn | |||
| Ep. 142 - Why Growth starts with Letting Go - Jesse P Gilmore | 10 Dec 2025 | 00:22:57 | |
In this episode, Vince Quinn talks with Jesse P. Gilmore — founder of Niche in Control and author of The Agency Owner’s Guide to Freedom — about how agency owners (or solo entrepreneurs) can move from being the bottleneck in their business to building scalable systems. Jesse explains the concept of “single points of failure,” why it’s common among service‑based founders, and walks through a five‑step “Leverage for Growth” framework to help transition from doing all the work yourself to becoming a leader who builds systems, packages value‑priced offers, attracts clients, and empowers a team. He also reflects on how launching his own podcast — Leverage for Growth — helped him refine his methods, attract the right clients, and systemize content creation in a repeatable way. Guest Bio Jesse P. Gilmore is the CEO and founder of Niche in Control, a firm dedicated to helping marketing‑agency owners grow and scale their agencies. He authored The Agency Owner’s Guide to Freedom and hosts the podcast Leverage for Growth, where he documents both his personal business transformation and interviews other agency founders to surface proven growth strategies. Takeaways
Chapters 00:00 Welcome & Intro to Jesse P. Gilmore 00:50 What is a “Single Point of Failure”? 03:28 How to identify single points of failure in your agency 06:27 Overview: The 5‑step “Leverage for Growth” method & role transition (doer → operator → manager → leader → CEO) 10:26 How the Leverage for Growth podcast and book came about 14:48 How authenticity and values have shaped Jesse’s clients & business philosophy 17:48 How to systemize content production: from 12 hrs to 30 min per episode 20:21 Where to follow Jesse & what’s next (Scalable Agency Accelerator) LinkedIn & Where to Follow Follow Jesse P. Gilmore on LinkedIn: You can also check out Niche in Control or learn about the Scalable Agency Accelerator via nicheincontrol.com Follow Vince Quinn | |||
| Ep.141 - Conversation First. Pipeline Follows. - Evan Dunn | 05 Dec 2025 | 00:25:12 | |
In this episode of Future Fuzz, Vince Quinn dives into the power of experimentation with Evan Dunn, Head of Marketing at Titan X. Evan shares why embracing strategic failure is essential to sharpening your go-to-market approach, and how most companies rely too heavily on assumptions and stale ICPs instead of real-time feedback. The conversation unpacks how founders can adopt a scientific mindset to sales and marketing, the underestimated power of cold calling, and why building tight feedback loops through direct human conversation is more vital than ever in an AI-heavy world. If you're tired of vague vibes and want a structured way to win faster—this episode delivers. Guest Bio Evan Dunn is the Head of Marketing at Titan X, a company redefining cold outreach through data-driven phone intent. With a background spanning SEO, paid media, and growth strategy, Evan is known for bringing scientific rigor to go-to-market models. He previously led segmented experimentation at a FinTech unicorn, helping disqualify inefficient segments and dramatically improve SDR performance. A passionate advocate for conversation-first growth, Evan helps companies eliminate guesswork and embrace failure as a catalyst for clarity. He’s also a frequent voice on LinkedIn, championing bold ideas about sales, marketing, and experimentation. Takeaways
Chapters 00:00 Welcome and Intro to Evan Dunn 01:02 What “Go-To-Market Scientist” Really Means 02:05 Why Embracing Failure Leads to Success 03:11 Breaking Down Product-Message-Segment Fit 05:00 Common Flaws in Sales Targeting and ICPs 06:09 The Power of Founder-Led Sales 08:50 How to Build a Go-To-Market Feedback Loop 10:30 Real Case Study: Industry Experiments in FinTech 12:00 The True Cost of Not Experimenting 13:22 Why Most Marketing Playbooks Fail 14:40 Social Media as a Rented Growth Channel 16:00 What Google, LinkedIn, and Twitter Changes Mean for Marketers 17:00 Why Cold Calling Works in 2025 18:58 The Value of Human Conversations 20:01 Certainty, Testing, and the $10K Guarantee 22:00 Morale Boosts From Real Conversations 23:05 How to Learn More About Titan X Follow Evan Dunn on LinkedIn here Follow Vince Quinn on LinkedIn here | |||
| Ep. 140 - Treat Pricing Like Product Strategy - Chris Mele | 03 Dec 2025 | 00:21:34 | |
In this episode, Chris Mele, CEO of Software Pricing Partners (SPP), dives into why pricing is often the most overlooked yet critical lever in software businesses. He shares how pricing decisions can carry enormous financial impact (he cites an $8.5 million case), why so many companies delegate pricing and treat it as a “black box”, and how turning pricing into a disciplined, data‑driven process can drive profitable growth, not just acquisition. A must‑listen for SaaS leaders who are ready to move from gut feel to clarity in pricing strategy. Guest Bio Chris Mele is CEO of Software Pricing Partners, a firm founded in 1982 that has pioneered pricing strategy specifically for B2B software companies. softwarepricing.com+2Executive Board | Fast Company+2 Before taking his role at SPP, Chris founded and led a SaaS company through cloud transition and has experience at Ernst & Young and in launching the first online banking solutions in the U.S. Forbes Councils+1 At SPP, he helps software companies build pricing as a repeatable, defendable discipline rather than an afterthought. Takeaways
Chapters 00:00 Introduction – Vince welcomes Chris Mele of Software Pricing Partners 00:20 Chris gives background on his firm and how he came to pricing 01:01 The moment he realised pricing was the missing piece (deal closed for 1/10th value) 02:24 Why pricing is so hard: small decisions carry big risk 03:54 Typical scenarios where SPP engages (PE investment, new exec team, profitability focus) 05:18 Why many software companies ignore pricing as discipline 07:42 How pricing decisions are made (executive meetings, delegation, lack of tools) 09:25 The “fear” factor—lack of data, complexity, hidden risks 13:05 How to begin when your pricing is a mess: start with transaction‑level data 16:25 The upside: what happens when you get pricing right 19:08 Example: university dev‑license turned into a $300k per year deal 20:43 How to connect with Chris/Software Pricing Partners Follow Chris Mele on LinkedIn. Follow Vince Quinn on LinkedIn. As Promised : Software Pricing 3 Business Strategy Pivots for Evaluating your Pricing Software Pricing - 4 Pivotal GTM Moments for Evaluating Your Pricing Hashtags #SoftwarePricing #PricingStrategy #SaaS #Monetization #ValueBasedPricing #Profitability #PricingProcess #PricingOptimization #PricingScience | |||
| Ep. 139 - From Stage to Strategy: ABM Unlocked - Brianna Miller | 28 Nov 2025 | 00:23:32 | |
In this episode, Vince Quinn sits down with Brianna Miller, Director of Demand Generation at Cohere Health, to break down what really makes ABM campaigns effective in long-cycle, high-stakes B2B healthcare. Brianna shares how she segments a tiny, complex market of health insurers, balances deep personalization with scalable strategy, and builds ABM programs that influence pipeline—without annoying decision-makers. They also dive into Brianna’s public speaking journey, why she believes in teaching what you love, and how being an adjunct professor has sharpened her skills on and off the stage. Guest Bio Brianna Miller is the Director of Demand Generation at Cohere Health, a healthcare technology company focused on improving collaboration between payers and providers through AI-powered clinical intelligence. With over a decade of experience in healthcare tech and a specialty in account-based marketing (ABM), Brianna builds highly-targeted multi-channel campaigns that drive real engagement with key stakeholders in complex markets. She’s also an adjunct professor at the University of Missouri–St. Louis, where she teaches foundational marketing to undergraduates and shares her deep industry insights from the field to the classroom. Takeaways
Chapters 00:00 Intro: Meet Brianna Miller from Cohere Health 01:25 What Cohere Does and Its Unique Buyer/User Split 03:03 Brianna’s Multi-Channel ABM Playbook 04:18 Tools, Data Sources, and the "Know One Payer" Rule 06:23 Why Bad Personalization Is Worse Than None 07:10 What Is ABM? Brianna’s Definition 08:21 One-to-One vs. One-to-Few vs. One-to-Many 10:13 How to Execute One-to-Few Campaigns Step-by-Step 12:34 Measuring Account Engagement and Marketing Influence 13:11 Sales Collaboration: Account Picks, Messaging, and Dashboards 14:57 What Pipeline Influence Looks Like in Long Sales Cycles 16:29 From Stage to Classroom: Brianna’s Approach to Teaching 18:39 What Makes a Great Talk? Think Tangible Takeaways 20:25 Being Yourself on Stage = Content That Connects 22:27 Where to Find and Follow Brianna Follow Brianna Miller on LinkedIn Check out her website: https://beingyourbrand.com Follow Vince Quinn on LinkedIn | |||
| Ep. 138 - Global Growth starts with Local Trust - Wally Pinkard | 26 Nov 2025 | 00:21:15 | |
In this episode, Vince Quinn chats with Wally Pinkard, Vice President of Marketing at the World Trade Center Institute (WTCI) in Baltimore, about how international business really happens — not just via websites but through deep networks, human connections and cultural fluency. Wally breaks down how his team helps local mid‑Atlantic businesses tap global opportunities, why soft skills and relationships matter in trade, and how you build a global outlook without losing local relevance. Guest Bio Wally Pinkard is the Vice President of Marketing at the World Trade Center Institute (WTCI), a nonprofit global business network based in Baltimore, Maryland. WTCI works with around 130 corporate members (and many more firms) to support international trade activity in the mid‑Atlantic region through events, fellowships, speaker series and connection‑making. Wally has been with WTCI for over 14 – 15 years, helping build its culture, programs and network. (Note: Wally also has a fun earlier career note — he created a hip‑hop song that got international distribution.) Takeaways
Chapters 00:00 Introduction to Wally Pinkard & WTCI 02:22 WTCI’s role in international business and the mid‑Atlantic region 04:26 Why soft, human connections matter more than just digital presence 06:14 Learning from others: avoiding costly international mistakes 07:16 The challenge (and advantage) of serving many industries and companies 09:28 Cross‑industry learning: e.g., defence industry learning from apparel industry 10:45 Building relationships intentionally — not just mass invites 12:23 The culture at WTCI that enables collaboration over competition 15:00 The value of incremental progress instead of rapid scaling 17:33 Keeping network intimacy while still driving impact 18:12 Wally’s earlier hip‑hop track “Land of the Gun” and its story 19:47 Where to find WTCI online and how to get involved 20:23 Closing and thanks Follow Wally Pinkard on LinkedIn Follow Vince Quinn on LinkedIn Explore the World Trade Center Institute here: | |||
| Ep. 137 - Rap, Revenue, and Real Discovery - David Morse | 21 Nov 2025 | 00:23:03 | |
In this episode, host Vince Quinn welcomes David Morse, CEO of DMo Worldwide, former Chief Revenue Officer of Cambridge Mobile Telematics, and author of The Heart of the Sale, to explore how marketing and sales should connect through the funnel. David explains why effective discovery is the foundation of complex enterprise sales, how marketing can deliver 80% of what sales needs (leaving the personalization to sales), and how “signal‑management” (market, account, person‑level signals) is critical in today’s data‑rich B2B environment. He also drops a surprise: he’s a comedian/rapper releasing an album called “Crowbars” that re‑imagines hip‑hop instrumentals with sales/marketing lyrics. A lively, insightful look at aligning marketing and sales in a modern enterprise world. Guest Bio David Morse is the CEO of DMo Worldwide, a company that helps B2B organisations with pipeline development, aligning marketing and sales around discovery and pain‑based personalization. Previously, he was the Chief Revenue Officer at Cambridge Mobile Telematics, where he built global enterprise sales teams. He is the author of The Heart of the Sale, which grew out of his 20‑year career navigating complex, high‑value deals. On top of his business credentials, David is also a comedian and rapper, launching an album titled “Crowbars” with sales‑themed hip‑hop tracks—Demonstrating his unique blend of professional rigor and playful creativity. Takeaways
Chapters 00:00 – Introduction: Vince Quinn welcomes David Morse 00:44 – David introduces The Heart of the Sale and why he wrote it 02:19 – Challenges in enterprise sales: deals evaporating, inadequate discovery 03:26 – How marketing + sales should work together in complex enterprise deals 04:08 – The 80 / 20 rule: marketing delivers majority, sales customise the rest 05:34 – Deep dive into PSP‑POVs: Pain, Specificity, Personalization 07:22 – Importance of knowing the personas & industry context 09:04 – Discovery: what great salespeople do when they walk into a meeting 11:01 – Relating sales discovery to networking & relationship building 13:52 – Buyers are overwhelmed; you can’t afford to “poison the well” 14:17 – Signal management explained: market, account, person signals 18:48 – Surprise: David’s rap/album project “Crowbars” 21:24 – Where to find the book and music; closing remarks Follow David Morse on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 136 - New Customers, Not New Tricks - Sam Piliero | 19 Nov 2025 | 00:23:47 | |
In this episode, host Vince Quinn welcomes Sam Piliero to explore how advertising strategy must evolve to serve today’s digital‑brands. Sam explains his agency’s focus on one‑to‑$10 million e‑commerce companies, how his three‑step “M3 Method” underpins their media buying and execution, and why spending ad budget on new customer acquisition (rather than over‑servicing existing/engaged audiences) is a critical shift. He also discusses how founder‑led content drives growth, how he built his agency culture to support performance, and how aligning content, strategy and operations pays off for both clients and team. Guest Bio Sam Piliero is the Founder and CEO of The Moonlighters, a performance‑marketing agency that specialises in Facebook and Google advertising for e‑commerce brands in the $1 million‑to‑$10 million revenue range. Previously he worked at VaynerMedia (on the e‑commerce team) and at BarkBox (helping scale the business). He built The Moonlighters around a senior‑only team and a growth‑director model, emphasizing profitability, customer acquisition, modular campaign structures, and founder‑driven content. Takeaways
Chapters 00:00 Welcome & Intro 00:17 Background of The Moonlighters 01:14 Explanation of the M3 Method (Strategy Structure / Betting the Fastest Horse / Cost Controls) 02:05 Modular ad account structure: new customers vs engaged vs existing 03:05 Why many businesses overspend on existing/engaged audiences 04:34 Why audiences aren’t focusing enough on new customer acquisition 04:50 Sam’s background: media buying over the past 12+ years, VaynerMedia & BarkBox 06:44 How The Moonlighters built the team & culture (growth directors, senior staff) 08:38 Why culture and team matters for client performance 09:32 Client results: average 41% profit improvement in first 90 days 10:35 Sam’s content journey: YouTube, building an audience, leveraging his agency insight 11:48 Content strategy: focusing on value, not just views 13:30 Deep dive into M2 (“betting the fastest horse”) — day of week/time of day optimisation 15:36 Specific examples of power of shifting ad spend timing 16:12 Discussion of founder‑led content and alignment with business model 17:08 New one‑on‑one coaching program: demand from audience, pilot launch 18:50 Program launch / closing thoughts 19:38 How Sam balances agency leadership + content creation 21:32 Why content is the #1 focus (leads, education, positioning) 22:34 Closing: Where to find Sam & how to work with The Moonlighters Follow Sam Piliero on LinkedIn here: Follow Vince Quinn on LinkedIn here: | |||
| Ep. 135 - How Consultants Diagnose Business Blind Spots - Stuart Jackson | 14 Nov 2025 | 00:21:25 | |
In this episode of Future Fuzz, Vince Quinn speaks with Stuart Jackson, Vice Chairman of L.E.K. Consulting, about the intersection of problem-solving and people skills in consulting. Stuart shares insights from his four-decade journey at L.E.K., from joining when it was a 10-person startup to helping it become a global force. He breaks down how L.E.K. identifies critical moments in a business, crafts tailored solutions, and fosters internal trust and collaboration. The episode also dives into L.E.K.'s unique approach to marketing professional services and why in-person connections still matter in the digital age. Guest Bio Stuart Jackson is Vice Chairman of L.E.K. Consulting, a global strategy consultancy that helps businesses tackle mission-critical decisions. With over 40 years at the firm, Stuart has held roles spanning from office leader to head of the U.S. and global managing partner. Under his leadership, L.E.K. tripled both revenue and profitability. He is the author of Predictable Winners, a book focused on what it takes for companies to consistently innovate successfully. Stuart is passionate about problem-solving, business diagnostics, and mentoring the next generation of consultants. Takeaways
Chapters 00:00 Intro: Vince Quinn Welcomes Stuart Jackson 00:32 What L.E.K. Consulting Does and Stuart's Career Journey 02:37 Diagnosing Business Problems Like a Doctor 04:51 Growth Case Study: From $10M to $700M in Revenue 06:37 Profitability Case Study: Samsonite’s Global Restructuring 08:07 Why Consulting at L.E.K. Is Like Solving a Puzzle 10:28 How L.E.K. Approaches Marketing in Professional Services 12:50 Building Client Relationships Beyond Projects 14:12 The Power of FaceTime in Client Retention 15:27 A Hunting Trip that Built Deeper Client Trust 17:11 Referrals and Staying Top of Mind 18:21 How Global Collaboration Works at L.E.K. 19:45 The Swap Program and Cross-Office Learning 20:46 Where to Learn More About L.E.K. Follow Stuart Jackson on LinkedIn Follow Vince Quinn on LinkedIn | |||
| Ep. 134 - Creating a Category from Scratch - Vidya Drego | 12 Nov 2025 | 00:23:10 | |
In this episode of Future Fuzz, host Vince Quinn sits down with Vidya Drego (VP of Marketing at SmithRx) to explore how you create a new category in a highly regulated, complex industry. Vidya shares how SmithRx is positioning itself as the alternative to legacy pharmacy benefits managers (PBMs), how she transitioned from big‑company marketing roles to a smaller challenger brand, and how the marketing team is educating the market from scratch—starting with explaining problems people didn’t even know they had. Along the way you’ll learn how content, video, analogies and internal collaboration all drive the category‑creation process. Guest Bio Vidya Drego is the Vice President of Marketing at SmithRx, a modern pharmacy benefits manager focused on radical transparency and real cost savings in the PBM market. Prior to SmithRx, Vidya held leadership marketing roles at major tech and SaaS companies including HubSpot, LinkedIn, and Salesforce. Her diverse experience equips her with a deep marketing toolkit, which she now applies in a more entrepreneurial, category‑defining setting. (Vidya holds advanced academic credentials and has a track record of building marketing organizations from scratch.) At SmithRx, she leads strategy, content, brand development and demand generation to position the company not just as “another PBM” but as the modern alternative. Takeaways
Chapters 00:00 – Intro and setting the scene 00:57 – What is SmithRx and the PBM business explained 02:32 – Vidya’s background: from HubSpot/LinkedIn to SmithRx 04:49 – Why she chose a smaller company and the gap she saw to fill 07:12 – The market problem: how legacy PBMs aren’t delivering as advertised 09:58 – How to start educating the market when they don’t know the problem 12:35 – Content strategy: blogs, newsletters, videos, internal voices 14:52 – The “milk price” analogy: reframing discount vs actual cost 17:19 – Video as a tool: PBM 101 series and brand style 19:44 – The role of short video, webinars and multi‑format storytelling 20:47 – Experimentation and aligning tactics to business model 22:10 – Where to follow SmithRx and Vidya on LinkedIn 22:35 – Closing remarks Follow Vidya Drego on LinkedIn (you’ll find her at SmithRx and content on modern PBMs). Company page: SmithRx on LinkedIn. Follow Vince Quinn | |||
| Ep.133 - Digital Twins for Real‑World Airports - Arvindh Lalam | 08 Nov 2025 | 00:22:03 | |
Chapters 00:00 Intro to Arvindh Lalam & nCorium 01:30 What nCorium Does for Airports & Passengers 03:00 The Power of Sensor Fusion in Complex Spaces 06:00 Case Study: Picking the Best Starbucks in the Terminal 08:00 Rerouting Crowds and Preventing Congestion 09:30 “Shortest Line” Isn’t Always the Fastest 11:00 The Travel Companion App: Google Maps for Airports 13:40 Measuring Staff Efficiency & Improving Service Counters 16:00 Real-Time vs. 6-Month Flow Reports 19:30 Metrics that Truly Matter: Wait Times, Missed Flights 22:00 Enhancing Reputation Through Better Physical Experiences 24:30 Vision: A Digital Twin of the Entire Airport 25:40 How to Connect with Arvindh and Encoreum Follow Arvindh on LinkedIn Follow Vince on LinkedIn | |||
| Ep. 132 - From Webinar to Revenue Machine - Megan McDonagh | 05 Nov 2025 | 00:24:31 | |
In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo’s unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it’s essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less. Guest Bio Megan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo’s efforts to transform digital engagement into pipeline. She’s especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel. Takeaways
Chapters 00:00 Intro , Vince gets warmed up 00:28 Welcome Megan McDonagh from Celigo 01:10 What is Celigo and what is iPaaS? 02:01 The beauty of automation and integration 03:15 HubSpot + Salesforce: A common integration headache 03:29 The luxury, and challenge, of a tool-rich marketing team 04:36 Managing tech overwhelm and staying focused 05:05 Webinars: Where Celigo’s content strategy starts 05:36 Campaign planning across B2B, B2C, and NetSuite 06:10 Why Goldcast is Megan’s favorite platform 07:30 Building AI agent webinars into a live content series 08:32 The hidden cost of poor webinar UX 10:07 Goldcast content pages as resource hubs 11:08 Don’t judge content by downloads alone 12:00 Show up everywhere: gated, ungated, AI platforms, social 13:04 Weekly “Program Pulse” meetings to guide planning 13:44 Why multi-touch attribution matters more than ever 15:11 Understanding buyer journeys across multiple platforms 16:11 Stay top of mind through smart repurposing 17:36 Use only content that works organically 18:00 Test, iterate, and get honest feedback 19:46 Newsletter spotlight: “Integration Bits” on LinkedIn 21:00 Builders Hub: Quick-hit content for technical audiences 22:41 Wrap-up and where to connect with Megan Follow Megan on LinkedIn Follow Vince on LinkedIn Follow Celigo on LinkedIn | |||
| Ep. 131 - Scale, Chill or Kill: Marketing Data - Scott Desgrosseilliers | 31 Oct 2025 | 00:21:35 | |
In this episode of Future Fuzz, we dive deep into marketing attribution with Scott Desgrosseilliers, Founder and CEO of Wicked Reports. With over a decade of experience and billions in ad spend analyzed, Scott reveals how most marketers are relying on broken data, and what to do about it. He introduces the Five Forces Framework, explains why ad platforms over-credit themselves, and breaks down his practical “Scale, Chill, or Kill” methodology to guide data-driven decisions that fuel real growth. If you’ve ever felt uncertain about which channels are actually driving your ROI, this episode is a must-listen. Guest Bio Scott Desgrosseilliers is the Founder and CEO of Wicked Reports, a leading first-party marketing attribution platform built for high-growth e-commerce brands. With more than 10 years in the attribution space, Scott has helped marketers track real customer journeys across platforms and channels, enabling smarter decisions and stronger returns. He’s known for making complex data actionable through frameworks like Scale, Chill, Kill and the Five Forces of Attribution. Scott is also a frequent speaker and advocate for measuring what matters, new customer growth. Takeaways
Chapters 00:00 - Intro: Why Attribution Matters 01:46 - What Wicked Reports Actually Does 02:30 - The Problems with Ad Platform Reporting 03:15 - Measuring, Signaling, and Acting on Data 04:10 - “Scale, Chill, Kill” Simplified 05:30 - Attribution vs. Strategy: Why Most Marketers Miss It 07:00 - How Bad Attribution Hurts Real Growth 08:00 - The Patriots vs. Eagles Scoreboard Analogy 09:40 - The Five Forces Framework Overview 11:00 - Why Intention Must Come Before Measurement 12:30 - Setting Expectations with “Zones” 14:00 - Why the Chill Zone Saves Time and Sanity 15:20 - Pride vs. Results: Knowing When to Kill a Campaign 16:00 - From Outcome to Optimization 17:30 - Fishing in the Right Ad Sets 18:30 - Dealing with Platform Changes and AI Shifts 20:00 - First-Party Data is Your Lifeline 21:45 - Building Content and Long-Term Attribution Assets 23:00 - Where to Find Scott and Wicked Reports Follow Scott on LinkedIn Follow Vince on LinkedIn | |||
| Ep.130 - Bots Are Stealing Your Ad Budget - Rich Kahn | 29 Oct 2025 | 00:27:00 | |
In this episode of Future Fuzz, host Vince Quinn sits down with Rich Kahn, CEO and Co‑Founder of Anura.io — a leading ad‑fraud detection platform. Rich walks us through how ad fraud works (bots, malware, human fraud farms), the sheer scale of the problem (up to ~22% of digital ad spend is fraud), how marketing teams should recognise when they’re under attack, and practical steps to protect campaigns and restore clean data. A crucial listen for any marketer buying digital media who needs to get ahead of invisible waste. Guest Bio Rich Kahn is the CEO and Co‑Founder of Anura.io, a specialist ad‑fraud detection solution that emerged from his earlier experience running an ad‑network. After observing the damage fraud was doing in‑house, he built an anti‑fraud platform and spun it out in 2017. eMarketing Association+2ForthRight People+2 Rich boasts nearly three decades in digital advertising and tech, and his mission is to ensure marketers aren’t paying for traffic that isn’t real. Takeaways
Chapters 00:00 – Welcome & Intro to Rich Kahn 00:21 – What is ad fraud and what does Anura do 01:21 – Who are the fraudsters and how do they operate 02:33 – Case example: malware on phones drawing data & battery 03:35 – Competitor fraud: clicking rivals’ ads to drive them off budget 06:44 – Why IP‑blocking is outdated — discussion of proxy networks 11:00 – How to figure out how much fraud you have (free scans, analytics) 13:06 – From ad‑network to anti‑fraud spin‑out (Rich’s origin story) 18:08 – Safest traffic: organic/earned, but still has some fraud 19:42 – The ROI of cleaning your ad‑traffic: how big the gains can be 21:54 – Fraud rates by channel (search, social, affiliate, programmatic) 24:08 – Why Rich uses podcasting & content marketing for growth 26:06 – How to follow Rich and Anura for more resources 26:35 – Closing remarks – Follow Rich Kahn on LinkedIn – Connect with Anura.io → https://www.anura.io/ Follow Vince Quinn | |||
| Ep. 129 - Trades + AI = Growth - Rachel Truair | 24 Oct 2025 | 00:23:57 | |
In this episode of Future Fuzz, host Vince Quinn welcomes Rachel Truair, CMO at Simpro, a leading field service management software company with over $200M in ARR. With 15+ years of marketing experience from startups to Fortune 100s, Rachel shares how Simpro is transforming the trades, like HVAC, plumbing, and electrical industries, into efficient, tech-enabled businesses. She discusses the impact of AI across operations and marketing, from AI-powered work notes and email agents to chatbots, and dives into Simpro’s flagship live event, Simproseum. Whether optimizing go-to-market strategies, creating a partner ecosystem, or delivering intentional content, Rachel emphasizes how efficiency, customer-centricity, and sustainable growth are reshaping modern marketing. Guest Bio Rachel Truair, Chief Marketing Officer at Simpro. She brings over 15 years of experience steering revenue and growth for a range of organizations, from nimble startups to Fortune 100 firms. At Simpro, she oversees global GTM strategy, leading efforts that drive approximately 90% of the company’s annual revenue. Takeaways -AI as a multiplier, not a replacement: Simpro uses AI-powered work notes to reduce manual data entry. -AI email agents outperform expectations: A pilot “AI BDR” named “Daniela” qualified two opportunities within two weeks and closed one in 30 days. -This initiative contributed to an estimated $1.8M ARR uplift since June. -AI chat enhances availability: Their AI chat function lifted meetings booked by 320%, giving teams flexibility and better customer experiences. -Human + AI = elevated roles: AI freed up BDR time, enabling full-cycle sales careers and deeper account work. Rachel shared a story of a BDR turned AI course creator, AI powered his career leap. -Intentional events and ecosystems: Simpro’s Simproseum (London in October, Sydney in November) unites customers, partners, and industry experts, highlighting AI, change management, labor challenges, and featuring IDC’s Ali Pinder. -Customer‑centric content fuels sustainable growth: Simpro’s marketing thrives on deep customer listening, strategic content creation, and doing fewer things, but doing them better and iterating based on feedback. Chapters 00:00 – Introduction to Future Fuzz & Guest 01:14 – What is Simpro: platform for trades 03:12 – AI in Simpro: work notes & email agents 05:12 – Revenue impact from AI email rollout 06:00 – AI chat & meeting uplift 10:03 – AI creating new BDR career paths 11:12 – Custom GPTs & personal productivity 12:30 – Simproseum: live event overview 14:35 – Symposium themes & featured speaker 16:01 – Building the ecosystem & Marketplace 17:53 – How to determine event content needs 20:25 – Intentional sustainable content strategy 23:16 – Episode wrap-up Follow Rachel Truair here Follow Vince Quinn | |||