Matthias's Bio

Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich. 

His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth.

Summary

In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups.

Takeaways

• Rencor started as a solution for SharePoint challenges.
• The shift to cloud collaboration created new governance needs.
• Marketing to IT departments requires understanding non-technical problems.
• Problem awareness is crucial for effective communication.
• Customers are increasingly doing their own research before reaching out.
• Focusing on specific marketing strategies increases efficiency.
• Data enrichment helps in understanding customer profiles better.
• AI can assist in marketing but requires careful implementation.
• Quality of marketing efforts is more important than quantity.
• European startups face unique challenges in innovation compared to the US.

⁠Click here to follow Matthias on LinkedIn⁠

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Summary

In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment.

Takeaways

• Creating content that helps people is essential for success.
• Outbound sales should prioritize phone communication
• Building a community around your brand fosters loyalty.
• Conversations are the key metric for effective sales strategies.
• Data enrichment is crucial for effective outreach.
• LinkedIn has become less effective for direct selling.
• Voice notes can enhance communication on social platforms.
• Automation can streamline processes but lacks personal touch.
• In-person interactions are invaluable for team dynamics.
• The workplace is shifting towards more flexible arrangements.

Useful Links:

Useful Links: TitanX Justin Michaels books

Follow:

Click here to follow Patrick on LinkedIn

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Summary:

In this episode Mitch Duckler, managing partner at FullSurge, discusses his latest book 'The Future Ready Brand' and the key themes covered in the book, including the impact of digital transformation on brands, the importance of artificial intelligence, the characteristics of Gen Z consumers, and the focus on health and wellness. He also shares insights from his interviews with 43 CMOs from Fortune 500 companies. The book provides valuable insights for marketers and brand strategists looking to navigate the rapidly changing landscape of the digital age.

Takeaways:

• Digital transformation continues to impact brands, influencing their design, development, and activation.
• Artificial intelligence is a game changer in the market, with 70% of CMOs using AI in some way.
• Gen Z consumers have unique characteristics, with a focus on individualism, personalization, and purpose-driven values.
• Health and wellness have become increasingly important, with brands needing to consider holistic well-being and authenticity in their positioning and activation.
• The book 'The Future Ready Brand' provides valuable insights for marketers and brand strategists navigating the digital age.

• Understanding and Engaging Gen Z Consumers
• The Impact of Digital Transformation on Brands

• "Artificial intelligence really pulled away from the other two topics, right? And to the point where I even hesitate to talk about AI as an emerging technology, it's kind of here already."
• "Gen Z is considered to be the first entirely digital generation, right? They know nothing else."
• "Health and wellness and well-being is not just relegated to those that are in the quote unquote health and wellness space, right? It's really impacting every brand at least tangentially."

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Summary

In this episode, Guy Rubin, CEO of Ebsta, discusses the concept of revenue intelligence and the importance of clean and consistent data in driving revenue. He shares insights from the 2023 benchmark report, highlighting the challenges faced by sales teams and the impact of slippage in the sales pipeline. Rubin also emphasizes the need for effective lead qualification and engagement with the buying committee. Additionally, he discusses the benefits of building a successful partner program and the lessons learned from mistakes and achievements.

Takeaways

• Revenue intelligence is about understanding the signals that influence revenue and relies on clean and consistent data.
• Slippage in the sales pipeline can significantly impact win rates, and top performers are more effective at qualifying leads and engaging the buying committee.
• Building a successful partner program requires integrating your product or service into the partner's core offering and providing ongoing support.
• Learning from mistakes and achievements is crucial for growth and success in business.

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Summary

Tom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to business.

About Tom

Tom Byrne is CEO of RocketMill, an integrated full-service, digital-first agency. With a career in data-driven performance marketing spanning over 16 years, Tom leads the business of +200 people offering expertise across data and analytics, media, digital experience and creative services. He is responsible for developing and maintaining the company's unique culture and identifying new areas of growth and acquisition.

Takeaways

- Employee-owned businesses can create a strong culture and sense of belonging within the organization.

- AI is becoming increasingly important in the agency ecosystem and can provide value to clients through automation and data analysis.

- Dyslexia can bring unique perspectives and skills to business, such as pattern recognition and tenacity.

- Language should not be commoditized, and genuine human communication is essential in building relationships and trust.

⁠Follow Tom here⁠

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Summary

Entrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and national retailers, as well as the future plans for expansion.

Takeaways

• Businesses in the UK have to pay for waste collection and can choose between private waste collection companies or the council.
• First Mile focuses on providing better service and recycling options for businesses, especially in city centers where traditional waste companies often prioritize convenience over sustainability.
• Organic growth and word-of-mouth referrals have been the biggest drivers of First Mile's success.
• The company aims to expand nationally and become a leader in the waste management industry, focusing on transparency, data-driven solutions, and customer value.

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https://www.linkedin.com/in/justinsalessource/

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of research and community building in gaining trust and educating potential customers. He also discusses the role of influencers and the involvement of different stakeholders in the decision-making process.

Takeaways

- Vector embeddings can improve user experiences by providing personalized and relevant recommendations.

- Smaller organizations have been slower to adopt vector embeddings due to cost and technical complexity.

- Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists.

- Research, community building, and engaging influencers are important strategies for gaining trust and educating potential customers.

For more information visit www.superlinked.com and also read more about Superlinked recent round of funding!

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and creating a community of climate pioneers. They conclude by discussing future plans and funding for UNDO.

Takeaways

• UNDO specializes in carbon removal through enhanced rock weathering, a nature-based process that permanently locks away CO2 from the atmosphere.
• Enhanced rock weathering has the potential to remove four billion tonnes of CO2 from the atmosphere every year if scaled correctly.
• UNDO's customers include individuals, businesses, farmers, scientists, and quarries, each with their own unique motivations and benefits from carbon removal.
• Storytelling is a key component of Undo's marketing strategy, focusing on the impact and co-benefits of their carbon removal process.
• UNDO is a for-profit organization aiming to scale globally and work with early adopters to achieve global carbon removal targets.

Visit www.un-do.com for more information on this amazing company!

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market.

Takeaways

• AI tools like ChatGPT can be valuable for research and content creation.
• Compliance is crucial in industries like financial services.
• Building partnerships and referral programs can be an effective way to grow a business.
• Expanding into new markets, such as North America, can provide growth opportunities.
• Targeting the right customers and focusing on quality rather than volume is key in sales and marketing.

About James

James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance.

Follow James here:

https://www.linkedin.com/in/jamesmarscheider/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast
#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19 on the German market and the importance of building relationships with clients. Additionally, Christian shares insights on the role of artificial intelligence in marketing and the need for adaptability in a changing landscape.

Christians Bio

With nearly two decades of experience in marketing, communication, and continuous improvement, Christian has developed a deep understanding of the importance of leadership in dynamic environments. His passion for lifelong learning is evident in his career path and leadership style. Christian believes in the critical role of ongoing development and fostering a learning environment within a team to meet the challenges of change. His focus on branding, recognizing the individuality of team members, and networking forms the core of his philosophy, enabling him to devise successful strategies and build long-term business relationships

Takeaways

Emotions play a crucial role in both B2B and B2C marketing, and understanding the target group is essential for effective communication.

Channels like Google and LinkedIn are effective for reaching the B2B market, but personalized targeting is key.

Outdated communication methods and ineffective tracking are common challenges faced by brands.

The COVID-19 pandemic has accelerated digitization in the German market, but building relationships with clients remains important. Artificial intelligence can enhance marketing efforts, but companies must adapt to changes and embrace new technologies.

Follow Christian here:

https://www.linkedin.com/in/christian-land-mannheim/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches.

Nick Verkroost is CEO of Canopy, a supplier master data and automation platform specifically designed for small, overworked procurement teams.

Nick joined the business in 2020, where he saw an opportunity to capitalise on the team’s expertise harnessed from developing supplier management solutions for some of the world’s biggest companies, including CBRE, Caterpillar and EDF. Canopy was launched in 2021 as an out-of-the-box SaaS platform serving the SME and Mid-Market.

Nick is a start-up veteran of over 10 years. A former strategy consultant, he built a venture portfolio for the Thomson Family Office before transitioning into Chief Operating Officer roles in B2B SaaS spanning MediaTech, EdTech, FinTech and a number of advisory roles. Having been educated as an engineer, he is passionate about how technology can bring efficiency to everyday challenges. In his downtime, you’ll either find Nick up a mountain or on a sailing boat!

Follow Nick here:

https://www.linkedin.com/in/nickverkroost/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world. We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a bootstrapped company, Manny has many great insights to shares. Manny’s Bio Emanuele Faja (Manny) is the founder of Blue - a unique project management platform. He created Blue to address the challenges he faced when scaling his digital consultancy Mäd. He soon realised that so many companies struggled with streamlining their business processes and that Blue could solve a key problem. Manny enjoys working at the intersection of business, technology, and design, helping his clients  to grow to be market-leaders. He is fond of modern management practices that empower people to do the right thing and remove any hurdles to their success. Follow Manny here: https://www.linkedin.com/in/efaja/ Visit www.blue.cc Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

Summary

In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entrepreneurs, and offers insights into building a SaaS product that addresses real market needs.

Takeaways

• Adrian transitioned from a corporate job out of frustration.

• Key hires, especially in finance, are crucial for business success.

• Navigating an acquisition involves unexpected challenges.

• Building a business requires resilience and adaptability.

• Networking and mentorship are vital for entrepreneurs.

• Uplifter was born from a need for better campaign tracking.

• The importance of understanding financial metrics like EBIT.

• Successful businesses often have a strong culture fit post-acquisition.

• Entrepreneurs should be prepared for sleepless nights and challenges.

• Listening to customer needs drives product development.

Follow Adrian on LinkedIn here

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In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well.

About Rachel

Founder and Chief Innovation Officer at SnapDragon Monitoring, Rachel was thrown into the world of anti-counterfeiting when her invention Totseat - the washable, squashable highchair - was faked. Horrified, she learned how to remove counterfeit products from online platforms using intellectual property and resolved to build software to empower even the smallest brand to fight back. Ten years on and SnapDragon works with some of the world’s most loved brands, protecting their businesses, revenues and, most importantly, customers.

Follow Rachel here:

https://www.linkedin.com/in/rachelhrjones/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#b2b #marketing #IP #entrepreneur

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt. 

Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the various B2B marketing tactics aimed at positioning itself as an expert in omnichannel retail.

About Ralf

Ralf Haberich is an entrepreneur, author and publisher. He is one of the leading experts in Germany on CRM, omnichannel marketing, and digital commerce. A trained economist, Ralf has decades of managerial and executive experience having held various board and management positions.

Follow Ralf here:

https://www.linkedin.com/in/ralfhaberich/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing.

Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound strategies with a personalized approach.

About Colin

Colin Day is a Global Operating Executive with over 30 years of accomplishments in public, private equity, and venture capital structured organisations. Currently, he serves as the Managing Director of EMEA at Oktopost, a leading provider of social engagement solutions to B2B organisations. His career spans a rich tapestry of roles across various sectors, including technology and financial services, highlighting his versatile and dynamic leadership skills. Colin has a proven track record in building and managing effective go-to-market functions, driving significant commercial growth. At Oktopost, he oversees all aspects of the company's London-based operations, leveraging his extensive practical experience in executing successful business strategies.

Links to things mentioned in the podcast:

1. Webinar with Karen Tran (Forrester Analyst) - https://www.oktopost.com/webinars/how-to-drive-revenue-with-your-b2b-social-media-strategy

2. Radically Transparent Podcast Series - https://www.oktopost.com/blog/radically-transparent/

3. Behind the Post Podcast Series - https://www.oktopost.com/blog/behind-the-post/

Follow Colin here:

https://www.linkedin.com/in/daycolin/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world.

We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe!

About Sjeel

Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform transforming the hospitality sector through innovative technology solutions. With over a decade entrenched in the tech industry, Sjeel carries a profound understanding and unyielding passion for fostering growth and scalability within SaaS solutions in the hospitality industry.

Follow Sjeel here:

https://www.linkedin.com/in/sjeel-koster/

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast.

About Tamara:

A global executive, C-suite leader, and growth advisor who delivers consistent results at pace and with thoughtfulness; human centric and data driven to deliver lasting value and longterm relationships with investors, clients, partners, customers, and employees.

As a leader, she excels at aligning revenue and operational functions, build high-performance teams, create the right culture, and leverage data to drive transformational growth and customer centricity. As a CRO, Tamara designs and executes holistic GTM plans across product, marketing, sales, and customer success to achieve growth and profitability targets.

Follow Tamara here:

https://www.linkedin.com/in/tamaramcmillen/

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⁠https://www.linkedin.com/in/justinsalessource/⁠

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media.

We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns.

Follow Martine Here:

https://www.linkedin.com/in/martinefraasvogsborg/

Thanks to our sponsor for this episode FlyTrendy:

www.flytrendy.com

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⁠https://www.linkedin.com/in/justinsalessource/⁠

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managing complex customer journeys. Justin also gets some great insights from Jochem on being an entrepreneur and business co-founder, and managing a fully remote team.

About Jochem:

Jochem van der Veer is the co-founder & CEO of TheyDo. Before starting his latest venture, he worked as a design leader helping to transform Fortune 500 companies to be more customer-centric. With a background in UX and Service Design, he’s currently helping to solve one of the biggest problems at the Enterprise-scale - systemically aligning customer needs to business impact

Follow Jochem here:

https://www.linkedin.com/in/jochemvanderveer/

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Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B

In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising.

About Jan:

Jan is the chairman of the netID foundation and CEO of 1&1 Mail&Media with the brands GMX, WEB.DE and mail.com at United Internet. Before that Jan was Managing Director at lastminute.com and Sabre Europe.

This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into effective change management and team building, and the state of female leadership in the world of fintech.

About Nicola:

Nicola has been building and scaling businesses for over 25 years, from the early days of the consumer internet to today. Her career spans roles as Co-Founder, Managing Director, Investor, as well as Corporate Innovation & Transformation Specialist. Her industry focus includes FinTech, FMCG & Media. She is currently CEO and Managing Director at Qwist, the leading independent European Open Banking platform provider, with key markets in DACH, Spain and Portugal.

Follow Nicola here:

https://www.linkedin.com/in/nicolabreyer/

Thanks to our sponsor SalesSource. Sign up for their newsletter here:

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B #openbanking

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution.

About Adrian:

Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way large enterprises manage their rebates through its cutting-edge, automatic, accurate, real-time and user-friendly SaaS solution.

Adrian's professional journey is marked by a strong technical acumen in software and data, further supported by his academic achievements, including a PhD in Data Visualization and a Masters degree in Electronic Engineering.

His experience garnered from holding a diverse range of senior positions gives him a comprehensive understanding of the link between the technical and commercial facets of business operations. Adrian is a fervent advocate for fostering a strong connection between technology and business domains. His expertise lies at the intersection of technology, business strategy and creative thinking.

Follow Adrian here:

https://www.linkedin.com/in/leuadrian/

Thanks to our sponsor SalesSource. Sign up for their newsletter here:

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Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz #digitalmarketing #B2B #SaaS

Mark's Bio:

With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps.

Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale. 

Previously he held the CRO position at native, Student Beans and Attest; and prior to that he was head of growth at Eventbrite UKI.

He is an active coach and trainer for founders and their sales and marketing leaders, helping them create successful go-to-market strategies and execute them.

Summary

Mark Walker, founder of RevvedUp.ai, discusses the importance of generating great content for ABM marketing campaigns and how AI can help scale these efforts. He highlights the key steps in ABM marketing, including account selection, research, understanding stakeholders, and creating relevant and personalized content. Mark also emphasizes the role of the CMO in revenue generation and the need for effective follow-up in lead nurturing. He shares a use case where RevvedUp.ai helped a company improve their outbound prospecting by providing personalized and creative campaign ideas. Mark also mentions upcoming trends in AI, such as OpenAI's Strawberry release and advancements in AI video generation.

Takeaways

ABM marketing requires account selection, research, understanding stakeholders, and creating relevant content.

CMOs are taking on a more revenue-driven role and are responsible for pipeline generation.

Effective follow-up is crucial in lead nurturing and building relationships with prospects.

RevvedUp.ai helps improve outbound prospecting by providing personalized and creative campaign ideas.

Upcoming trends in AI include OpenAI's Strawberry release and advancements in AI video generation.

Follow Mark on LinkedIn here⁠

⁠Follow ⁠⁠Justin on LinkedIn here

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell.

About Ferdinand:

Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product.

He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he’s most passionate about include product-led growth, B2B marketing, product discovery and brand.

Follow Ferdinand and Reveall here: 

https://www.linkedin.com/in/ferdinandgoetzen/

https://www.reveall.co/

Thanks to our sponsor SalesSource. Sign up for their newsletter here: 

https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ 

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover.

About Matteo: With a background in management consulting at McKinsey & Company and a Master's degree in International Management from Bocconi University, Matteo combines extensive industry knowledge with a passion for innovative solutions. At Debtist, he specialises in seamlessly integrating receivables management into existing software, such as accounting tools. Matteo is a leading expert in the optimisation of financial processes and is driving the development of receivables management.

Follow Matteo and Debtist here:

https://www.linkedin.com/in/benedettimatteo/

https://www.linkedin.com/company/debtist/

Thanks to our sponsor SalesSource. Sign up for their newsletter here: 

https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ 

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Follow Justin here: 

https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #SaaS #SME #debt #receivables

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS.

About Henry:

Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert focussed on improving online marketing & sales. Since 2017 Henry has integrated AI and machine learning into his skill set - both from setting up AI models and programming, to strategic thinking around the broader impact of AI on the media industry. His work now largely focuses on using AI to optimise marketing performance and deliver business growth.

Follow Henry here: 

https://www.linkedin.com/in/henrybol/

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #AI #machinelearning #optimization

Future Fuzz EP. 51 - David Oates

In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing.

The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced.

About David:

David has a passion for the Commercial Real Estate market and is focused on helping proptech companies grow sustainably and achieve their goals in a challenging market.

He has spent the bulk of his career driving high growth in early-stage or turnaround software and services businesses including: Conga, Argus, Alpha Corporation, and Primavera Systems. 

As founder and CEO of Kire Consulting, David now acts in an advisory capacity for organisations such as Coyote Software, Yavica and UnCapt, focusing on strategic direction, go-to-market, messaging and often in an NED capacity.

Follow David here: 

https://www.linkedin.com/in/dpoates/

Follow Justin here: 

https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B #saas

James Bidwell has been listed in the Financial Times Creative Business Top 50, named as one of London’s 1000 most influential by the London Evening Standard; amongst many other tributes during his successful career in leading transformational change in business.

In 2015, James became owner of innovation portal Springwise, described by Seth Godin as “too good to share”, and in 2017 James co-founded Re_Set.

Sitting at the nexus of global change James brings deep experience and insight into digital, brand, and innovation across all organisational disciplines at a time of unprecedented uncertainty and opportunity.

At Springwise, James is immersed in the global innovation community with deep insight into the most transformative businesses and newest innovations from every corner of the world.

Follow James here:

https://www.linkedin.com/in/james-bidwell-330a1721/

Sign up to the spring wise newsletter here: https://www.springwise.com/newsletter-signup/

Thanks to our sponsor Sales Source. Sign up for their newsletter here:

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https://www.linkedin.com/in/justinsalessource/

Future Fuzz - The Digital Marketing Podcast

#podcast #futurefuzz # digitalmarketing #b2b #marketing #innovation #bcorp

Future Fuzz EP. 49 - Neil Schambra Stevens

In this episode Justin welcomes Neil Schambra Stevens to discuss his new book “A Bad Hand Well Played”. The discussion covers the growing burnout phenomenon, the changing nature of jobs, and the shift in our relationships with work and the companies we work for.

Neil talks about how we can avoid burnout from our jobs, and get to the point where we derive value from work and enjoy it. 

About Neil:

Neil Schambra Stevens is the founder of Mercury Jam Coaching, focusing on well-being and productivity in the workplace. He believes that people work for people; that good business is achieved by leveraging human values - kindness, gratitude, momentum and resilience. He works with creatives, strategists and rising talent in brands and agencies, enabling them to be seen, heard and valued. Neil draws on nearly three decades of C-suite brand marketing experience for top Fortune 500 brands such as Polaroid, Vans, Levi’s, Heineken, Lenovo and Converse. He is a regular guest, speaker and writer for podcasts, events and business publications, recently contributing to the #1 Amazon Bestselling book - ‘Living Kindly.’ Neil believes in simplicity and the principle of ‘Actionable Kindness.’ ™ He lives and runs Mercury Jam Coaching from a houseboat in Amsterdam.

Follow Neil and Mercury Jam here:

https://www.linkedin.com/in/neil-schambra-stevens-mercuryjam/

https://www.mercuryjam.com/

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https://www.linkedin.com/in/justinsalessource/ 

Future Fuzz - The Digital Marketing Podcast 

#podcast #futurefuzz #digitalmarketing #B2B

In the last episode before the summer break I speak to the brilliantly minded Bronwyn Williams who works for Flux Trends and is based in South Africa.

We talk about AI, and how it's going to impact our professional and personal lives. We also dive into the world of bullshit jobs and ask the question: "Will AI really bring any major short term benefits?" "Will AI lead to job losses?"

We speak about the book Bullshit Jobs which you can find here

About Bronwyn:

Bronwyn has over a decade’s experience in strategic management, trend research and strategic foresight, consulting to clients in public and private sectors across the world.

Part economist, part strategist, Bronwyn’s particular areas of expertise include fintech trends, alternative economic models, and sustainable future design.

Bronwyn is also the co-author of The Future Starts Now, published by Bloomsbury UK, a columnist for leading business and technology publications, and a well-known media commentator on future trends and economic trajectories for network channels including CNBCAfrica, and eNCA in South Africa.

Buyer journeys in B2B are incredibly complex and involve as many as 12 decision makers and multiple touch points. This week I speak to industry veteran and founder of Trendemon Avishai Sharon about his software solution and how this helps companies nail their B2B content.

About Avishai:

Avishai Sharon, Co-founder and CEO of Trendemon, is a passionate entrepreneur with 20 years of experience in the marketing and sales technology landscapes and their transformative potential. Prior to leading Trendemon, a company revolutionizing the way B2B marketers orchestrate buyer journeys, Avishai founded GISight, a leading software development agency serving Fortune 500 customers. He developed his leadership skills during his tenure as an officer in the Israeli Air Force, serving in various key technological roles.

This week we speak to Pippa Shakespeare, expert consultant in social media marketing strategy and founder of Mayfly Social. I speak to Pippa about the way social media has evolved and how B2B marketeers can embrace stronger, more human strategies.

About Pippa: It's my mission to remove the fear, the false starts, the fluster, flounder and frustration that surrounds social media marketing for small- and medium-sized businesses. And I believe strategy is a great place to start.

 

Combining modern skills in strategic social media marketing with a successful career in Professional and Financial Services marketing and global brand-building consultancy, I work with the founders, leaders and marketers of SMEs to grow purposefully on social media. Pippa has worked with brands including Dulux, Omron, Philips, Heineken and BabyBel.

 

Links from the podcast:

Website

Free social media strategy guide

We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.

Francois´s Bio:

Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions

Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020.

Hot Topics:

• Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive
• Circular economy for digital products? Myth or Thing?
• Easiest industry to lower emission volume by increasing efficiencies in almost real time possible?
• Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how?
• Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)

 

Follow Francois on LinkedIn here

Follow Justin on LinkedIn here

Nick is a world-class freelance B2B content marketing and ABM strategist. He has worked with multiple billion-dollar quoted and PE/VC-backed clients in tech, healthcare, infrastructure, finance, professional services on 3 continents. He’s also a judge for the Content Marketing Awards.

In a 25-year career, he’s evangelised about freelance life and has helped many people discover self-employment, including visiting-lecturing at the NUJ. Today, AI represents his fourth career disruption – and he’s as excited as ever (and is currently teaching his clients how to make the most of it…)

This week I speak to CEO and co-founder of Addie ADHD - a game-changing, AI-powered, hyper-personalised productivity and lifestyle management platform. Addie has been specifically created for the 350M people across the world who suffer with ADHD.
In the chat we speak about how Phil and his partner Jo Vickers co-founded Addie after her diagnosis of ADHD. We also talk about the challenges of launching an app and how to analyse how people rate apps and become ambassadors for companies.
Follow Addie on TikTok for updates!

This week we speak to Earl Talbot about his experiences with burnout which led him to coach and support others to 'crack the code' of their lives.  
Earl provides code-breaking and innovating for humans that are stuck in old and ineffective patterns. Since 2005 Earl has been working with entrepreneurs, solopreneurs and career professionals, empowering his clients to create a purposeful life and meaningful work. From helping people create a side hustle to fully fledged Solopreneur, Earl is an expert people innovator. 

In this episode we speak to Piers Thurston who is bringing about groundbreaking change in the way we understand how our minds work. Piers works with business teams and entrepreneurs to help bring about profound change in the way they live and perform in the workplace.

About Piers & Quality of Mind:

Quality of Mind is a pioneering, game changing approach, leveraging profound realisations that operate 'BEFORE' psychology, leading to transformative shifts 'IN' psychology (mindset & behaviour). Quality of Mind changes everything for exponential, not incremental results. Shifts in peace, potential and performance.

I have studied and trained in many personal and professional development disciplines over the years. Now all my work is based from the transformative grounding of direct path non-duality leading to a fundamentally different and pioneering approach to change. It is both profound, and highly practical and relevant for any organisation. Read here www.qualityofmind.biz or for podcasts listen here www.qualityofmind.co.uk

In this milestone episode I invite Matt O'Neill back to the show to speak about the development of AI and how it will impact our lives in the short and long term. We also touch on how AI should be used for business. Matt is a futurist, speaker and consultant working with a range of organisations on innovative projects and learning. His new book 'Future Hackers' is released on the 18th of May on Amazon.

I'll be giving away copies to listeners! Please share the the podcast link on LinkedIn and tag me for a chance to win!

This week we speak to female founder Alex Slater from Candidly. We speak about their new platform which is shaking up how hiring can be done for for scale ups and startups. We also speak about the huge disparity in funding for female lead teams.

About Alex: After 15 years in HRtech, largely in Sales Leadership positions, Alex (together with co-founder Hannah) decided to launch Candidly, an end-to-end SaaS recruitment platform, during a global pandemic. They have learnt first-hand about building technology as non-tech founders, and have tackled the world of fundraising as female tech founders. Now, they have a product which is live and their focus is on making recruitment better, faster and fairer for startups and scaleups.

In this episode I have a candid and insightful interview with the brilliant and energetic Blair Sharp. We dive into the importance of being genuine with through content, personal branding and we open up about our struggles with alcohol.

Blair Sharp is a freelance writer, social media ghostwriter, and content creator. Her writing has been published on various websites, including Parents, The Bump, and Insider. Find her creating content about personal branding and self-development daily on LinkedIn and subscribe to her weekly newsletter, The Relatable Creator, for tips & tricks for showing up online.

Blair lives in Minnesota with her husband and son. She’s a tall introverted homebody who loves a good charcuterie board and canceled plans. To read her writing or get in touch, head to her website or send her a DM on LinkedIn.

I had the great pleasure of speaking to Volker about our joint background in B2B sales, and how the sales landscape is changing. We cover topics from the good old days of selling to how companies must now adapt and think about outsourcing part of their marketing activities.

For 20 years Volker has been sales for Tech/SaaS companies. He loves sales, he loves people, and he loves supporting others. Volker works as an interim and fractional Sales Leader - building sales, go-to market (GTM) and marketing strategies; looking after anything commercial: mid market and enterprise sales, marketing, client success, account management and revenue operations.

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.

This week I speak to Mike Maynard, fellow podcaster and founder of Napier Partnership limited which is a technology focusses B2B agency that focusses on PR, bespoke campaigns and consulting. We dive into ChatGPT and it's impact on B2B marketing, and also the important of always producing content and being top of mind. In B2B as your customers are not always ready to buy, but they want you to be there when they are ready to move forward with the sales process.

Summary

In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's book, 'How to Become a LinkedIn Rockstar,' and the benefits of using Sales Navigator.

Takeaways

• Personal branding on LinkedIn is more effective than company page marketing.
• Engagement, particularly through comments, is key on LinkedIn.
• Automation on LinkedIn is not recommended and can damage personal and company brands.
• LinkedIn awards, such as Top Voice, are often based on arbitrary criteria and can be misleading.
• Video content on LinkedIn is not as popular as other platforms, and the focus should be on written content.
• Sales Navigator is a powerful tool for generating leads and qualifying prospects on LinkedIn.

Follow Chris on LinkedIn here

Follow Justin on LinkedIn here

Dan Sanchez joins me in this episode, to basically show me how it's done! Dan is Host at the attention podcast and executive producer at Sweet fish which is a brilliant specialist agency that support hundreds of companies in producing industry leading podcasts. Recently Dan also launched Danchez, as a growth teacher helping companies grow their audience in the best possible way. If you want to learn about how to nail a podcast for your business, then you need to speak to Dan! Enjoy :) 

We speak to Tanner about his amazing story. Tanner build a multi million dollar business in a matter of years and speaks about how he uses hyper personalised marketing to achieve success in B2B. 

Founder & CEO of Elite CEOs, Tanner Chidester has generated over 50 million dollars in the online coaching world. After discovering powerful, repeatable strategies, (which he used to create his first million in a B2C model), Tanner's success went on to disrupt the coaching industry forever. Upon request, Tanner began business coaching others on these same strategies, and paving the way for simplicity in a traditionally complex online arena. Since then the sky has been the limit, especially with his two brothers by his side, who joined the business early on. 

Tanner's business has organically evolved into the coaching empire we know today: Elite CEOs. With his team by his side, Tanner is now on a mission to turn as many online coaches as possible into millionaires. Recently Tanner has stepped out of CEO of his company and moved into an advisory role only as he looks to expand into other areas.“

In this episode we speak to Alex about community building for the B2B sector and his experiences with running a B2B  podcast with hundreds of episodes produced. 

Alex Price is Senior Vice President of Digital Consulting at global marketing & communications agency Clarity, working on initiatives to drive Clarity's growth including digital marketing, account based marketing and community building. He previously founded digital agency 93digital (and sub brand 93x) which was acquired by Clarity in 2022. Alex also created FINITE, the community for B2B tech & SaaS marketers to connect, share, learn & grow.

We speak to 3x bootstrapper Melissa Kwan the co-founder of eWebinar helping companies do hundreds of sales demos, onboarding, and training webinars through automation. Melissa is on a mission to save you from webinar hell.

eWebinar is an automated webinar solution that combines pre-recorded video with real-time interactions and live chat to deliver an engaging experience for attendees. We speak about how companies can change the way they operate to take control of their sales processes and empower customers to get access to the information they need.