Full Funnel Marketing by Keywordio – Details, episodes & analysis
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Apple Podcasts
🇬🇧 Great Britain - marketing
19/08/2025#84
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See allScore global : 58%
Publication history
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Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli
Season 1 · Episode 17
mercredi 23 juillet 2025 • Duration 39:55
In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.
You'll learn:
What it takes to step into leadership during a brand’s transition
How agency experience can shape e-commerce strategy
Lessons from shifting platforms and preserving pricing power
Why owning your brand is essential to long-term success
How to communicate price increases without losing trust
The practical meaning of “pricing power” in a competitive market
What sustainability looks like beyond buzzwords
How AI tools are transforming daily work across content and customer service
Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.
In the links you have access to all extra content discussed in the episod.
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Forbes - Warren Buffett on Pricing Power
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Ep16 - The End to Advantage Shopping Campaigns?
Season 1 · Episode 16
vendredi 21 février 2025 • Duration 26:42
Show Notes
Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.
Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!
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Ep 7 - Lesson Learned from 2023 on Meta
Season 1 · Episode 7
mardi 23 janvier 2024 • Duration 22:44
Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta
In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.
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Ep 6 - From Awareness to Action - Tuss CMO Frank Dandy
Season 1 · Episode 6
mercredi 10 janvier 2024 • Duration 25:27
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy.
Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm.
Hear more about how Frank Dandy succeeded on TikTok.
Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more!
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Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini Sportswear
Season 1 · Episode 5
vendredi 22 décembre 2023 • Duration 28:55
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.
Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.
Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more!
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Great campaigns from Houdini:
Visit the Houdini Circle Store
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Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMax
Season 1 · Episode 4
vendredi 1 décembre 2023 • Duration 31:14
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.
In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube
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Ep 3 - TikTok Ads Do’s & Don'ts
Season 1 · Episode 3
vendredi 10 novembre 2023 • Duration 20:25
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.
In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.
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Take our online courses:
Take your TikTok Ads to the next level
Why you should get started with TikTok
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Ep 2 - Why use Ads on Pinterest?
Season 1 · Episode 2
vendredi 3 novembre 2023 • Duration 19:32
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.
In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!
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Download the slide deck
Take Keywordio’s free online course Get started with Pinterest Ads
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Ep 1 - Meta - Maximise holiday performance with best practices
Season 1 · Episode 1
mardi 3 octobre 2023 • Duration 26:49
The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine!
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Ep15 - Wrapping up 2024 with Jorge Montoya
Season 1 · Episode 15
vendredi 20 décembre 2024 • Duration 30:11
Show Notes
Join digital marketing experts Johan Lidner ,Jonas Hagströmer Theodorsson and our special guest Jorge Montoya from Filippa K as they share their learning of 2024, with a little bit more focus on the creative part.
Want to know the secret behind 2024's most successful marketing campaigns? In this episode, we dive into how creative and marketing teams work together, the biggest lessons we learned this year, and the strategies that made our top campaigns stand out. Stay tuned for insights that can transform your own projects—plus, a surprising takeaway you won’t want to miss!
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