Christmas is nearly here… and if you're waiting until December to start your Christmas marketing, you're already late.
The brands that do well at Christmas aren't necessarily the ones spending the most money in December. They're the ones who have spent September, October and November building demand, growing audiences and getting customers ready to buy.
But what if your Christmas sales aren't looking quite how you hoped? Is it too late to turn things around? And what should food & drink brands actually be prioritising right now?
In Episode 29 of Fuelling Foodies, the team gets together to talk about what REALLY makes the difference between an average festive trading period and a successful one.
From gifting pages and bundles to email segmentation, paid ads and the all-important last order dates, we're getting into the opportunities brands could be missing this Christmas. Plus, what happens when the festive rush is over?
Because the customers you acquire in Q4 could be your biggest opportunity heading into 2027.
You'll hear:
- Why Christmas marketing needs to start months before December
- How seasonal gifting pages and creative gift guides can inspire customers to buy
- Why bundles and hampers are a great opportunity to increase average order value
- How to segment your email database between gift buyers and self-purchasers
- What we'd do if Christmas sales were behind target in mid-November
- How to approach Meta and Google Ads as competition and acquisition costs increase
- The biggest missed opportunities on food & drink websites during peak season
- How to keep Christmas customers engaged and turn them into repeat buyers in Q1
- Why your post-Christmas marketing plan matters just as much as your festive one
The biggest takeaway?
Christmas isn't just about getting customers to buy once. It's about making the most of the entire festive trading period, from the first gift discovery to the next purchase in January.
Because if you're only thinking about Christmas sales, you're missing the opportunity to build customer relationships that last well beyond December.
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