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What if the trait you’re most proud of—being the one who always steps in—quietly destroys your profit and peace of mind? We dive into over-responsibility as a hidden profit killer and lay out a practical plan to reclaim your time, your culture, and your margins. With leadership coach and author Roger Daviston, we break down the mindset shift that changes everything: you are responsible to your team, not for your team.

We get specific about what boundaries look like in home services. From the installer who wants you to fix a supplier problem, to the friend who bypasses dispatch for a “quick favor,” to the manager who avoids hard talks, we share scripts and frameworks that push responsibility back to role owners. You’ll hear how “What do you think you should do?” becomes a coaching habit, not avoidance, and how trust but verify systems prevent chaos without smothering initiative. We also tackle the painful costs of inconsistency—underperformers lingering, KPIs tracked then ignored, family exceptions eroding standards—and how documented expectations and progressive discipline restore clarity.

This conversation is a playbook for building a culture of ownership: clear role ownership, process adherence, measurable accountability, and the courage to let things break so people can learn. Roger shares resources on the service call process and team alignment, and we connect the dots between healthy leadership and better marketing outcomes—because confident, supported teams show up differently for customers. Ready to stop bottlenecking decisions, reduce callbacks, and scale beyond your personal capacity? Press play, take notes, and try the questions and boundaries we outline today.

If this helped, subscribe, share the show with a fellow contractor, and leave a quick review so more owners can find it. What’s one boundary you’ll set this week?

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Stop chasing silver bullets and start stacking real wins. We’re taking you through the most useful, unfiltered moments of 2025—what worked for contractors, what flopped, and how to build a brand that outlasts any algorithm. From booking rate benchmarks to campaign thinking, we connect the dots between operations, marketing, and customer experience so your plan actually matches your revenue goals.

We kick off with a reality check on trends: if your call center isn’t converting near 85 percent and your pricing isn’t clear, AI won’t save you. Tom breaks down short vs long purchase cycles with a simple example you won’t forget, and we translate that into a durable media plan that compounds over quarters. Jess gives “CRM therapy” on why one bad workaround ruins reporting and targeting, while Jen’s 3S framework—show up, stand out, scale—keeps your content engaging without flooding feeds with offers no one wants to share.

Then we get into brand, community, and campaigns that actually convert. The loudest ads didn’t win—showing up locally did. We call time on the$49 tune-up crutch and show how story, team, and visuals make offers believable. We also look ahead to geothermal and high-performance HVAC as differentiation plays rooted in measurable savings, not hype. The throughline is simple: diversify, stay consistent, and align your brand voice from the truck to the phone to the technician at the door.

If you want 2026 to be a breakthrough year, start with strategy, budget with courage, and keep your customer experience on-brand at every touch. Subscribe, share this with a friend in the trades, and leave a quick review to tell us the first fix you’re making. Your move.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Shoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight operations—step into the spotlight. We walk through a practical playbook for HVAC, pest, and home service pros to build demand on purpose, not by accident, and to convert more of the calls they already get.

We break down the three-bucket framework—call-to-action, brand, and cultivation—and explain why that third bucket is the force multiplier most teams ignore. You’ll learn how to spin up rehash programs, text and voicemail campaigns, and membership-driven maintenance that keep trucks rolling in mild weather. We also dig into content discipline and local visibility, showing how simple, consistent publishing outperforms perfectionism and one-off promos. Tools like CHIRP and emerging platforms help, but process and cadence matter more than the logo on your software.

Then we zoom into operations: booking rate by source, revenue per lead, technician close rates, and membership conversion. If your CRM and call tracking can’t tell you where revenue starts and ends, you’re guessing. We talk budgets that match capacity, pricing that supports profit, and leadership habits that prevent slow-season panic. This is an honest roadmap to align marketing with operations so every lead is booked, every visit is maximized, and every campaign is measured.

If you’re ready to turn a slow month into a systems win—and to plan proactively for 2026 with brand clarity, vendor selection, and a real budget—this conversation is your cue. Subscribe, share with a friend who needs a nudge, and drop a review telling us your best shoulder-season tactic. Your next busy season starts with what you put in place today.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Get ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you can't afford to miss as Brigham unleashes his wealth of knowledge on transforming call centers into profit powerhouses.

2:15 - Brigham, Power Selling Pros, and Something to Give
7:30 - Biggest Struggles in Leadership
14:00 - Solidifying Your Call Center in the Age of AI
24:00 - Common Contractor Mistakes
34:00 - Committing to Ongoing Training

If you want to contact Power Selling Pros, head to powersellingpros.com and book a demo. If you're interested in Brigham's newest book, Something to Give, you can purchase it at brighamdickinson.com - or you can send an email to  hello@lemonseedmarketing.com with the subject "Something to Give" for a chance at winning your own copy!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Are you ready to give your marketing performance an end-of-the-year checkup? In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business. We'll pull back the curtain on the crucial act of analyzing financial reports and contracts and explore how to effectively use tracking numbers in your CRM to measure the success of your strategies.

0:30 - Getting Started and Onboarding
2:20 - Pull a Financial Report
10:00 - Tracking Customer Origination
12:15 - Building and Filling Your Buckets
13:00 - How Are You Staying Top of Mind?
14:30 - Spending to Let Customers Find You
17:00 - Taking Care of Your Existing Customers
19:30 - Wrapping Everything Together

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, it's our 100th episode! Crystal and Emily take some time to sit down and reminisce on past guests, their own experiences creating the podcast, and what you can look forward to in 2024.

Check out some of the episodes mentioned:

Michelle Briley • Colleen Keyworth • Shea Smith • Trey McWilliams • Tom Peregrino and Mckena Harless • Wit Digital • Chris Fleniken • Erik Wytrwal • Jennifer James • Eric Thomas • Jingle Jim Reilly • Paul Redman • Ryan Fenn • Jack and Sabrina Westenbarger • Lori Tschohl • Andrew Hall and Jared Rowe • Ava Nash • Ryan Chute • Josh Weaver

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interv

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference! They talk about the following topics:

0:30 - How Do You Even Do It?
2:15 - Netting Your Networking
11:15 - Working on Implementation
14:50 - Tackling the Toss-Out
21:50 - Bringing Everything Together

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved with the different branches of your marketing plan! She discusses the following topics:

0:30 - Understanding Expectations
1:20 - Tackling Your Digitals
6:00 - Looking Through Paid Advertising
10:00 - Pumping Up Your Social Media
14:50 - Diving into Direct Mail
19:30 - Running Flexibility with Mass Media

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Emily is flying solo to talk about a business's marketing JENGA puzzle! She discusses the following topics:

1:10 - The Customer Journey (J)
8:50 - Evoking Emotion in Your Brand (E)
13:20 - Finding a Niche in Your Market (N)
18:05 - Growth in Functionality and Scalability (G)
24:00 - Building Trust through Authenticity (A)

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head's Plumbing! They discuss the following topics:

1:00 - Khadija's Background
5:35 - Navigating a Family Business
8:15 - Diving into the History of Head's Plumbing
13:00 - Considerations During the Rebrand Process
17:00 - Developing an Authentic Brand Story
19:00 - A Genuine Family Presence and Message
24:00 - Embracing a Forward-Thinking Vision
25:00 - Lessons We've Learned

If you want to connect with Khadija, go check out @Heads_Plumbing on Instagram!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company's culture among your employees. She discusses the following topics:

1:10 - Lemon Seed's Culture and Foundation
4:10 - Fostering Trust in Your Company
6:45 - Transparency to Your Team - Getting Involved
10:20 - Conquering Consistency Pitfalls
15:10 - Nurturing Empathy in Your Day-to-Day
18:40 - Planning Company Events Around Your Team
21:00 - Celebrating Your Team - The Way They Want
24:30 - Tolerating What You Deserve and Keeping What You Celebrate
33:00 - Navigating Internal Changes
36:00 - Making Work Fun!
 
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics:

0:50 - What Does Community Really Mean?
3:00 - Community Stories and Examples
7:15 - Translating to Technicians
8:20 - Communities Within Communities
10:20 - Creating Leadership and Authority
13:00 - Your Brand Experience
16:15 - Engaging Locally
19:30 - Final Thoughts and Encouragement

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following:

1:00 - Easy Keys to Marketing Success - 3 Steps
3:30 - Being Memorable with Your Brand
13:00 - Being Discoverable, Nimble and Innovative
20:30 - Being Fosterable and Growing Your Existing Customers
31:00 - Bringing the Trifecta Together

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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What if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service companies to unpack the real playbook for thriving in business together: define lanes, plan ahead, price with confidence, and protect the parts of life that matter most.

We start with the stories behind Anchor Heating and Air in Charleston, Rogers Heating & Cooling in Virginia, and High Five’s evolution from plumbing into multi-trade services. Each journey highlights a different kind of strength: brand and community marketing that creates loyal customers, operational rigor that keeps KPIs and costs in check, and leadership that builds teams who high-five clients at every turn. Along the way, we talk candidly about setting roles that align with natural talent, why budgets unlock creativity, and how to share the load so growth doesn’t steamroll your home life.

From there, we get practical. A simple five-year visualization exercise makes planning tangible, cutting through social media hype to choose the company size that actually fits your life. We dig into why new owners should set prices that reflect value, not fear, and how a virtual CFO or coach can fill talent gaps without adding permanent overhead. We also explore boundaries that preserve relationships: hobbies that force presence, hard stops on work talk, and vacations that don’t require a printer in the hotel room. The throughline is grace—own the tough year, seek mentors who’ve done it, and make decisions with context instead of copying playbooks that don’t match your market.

If you’re building a contracting company with a partner, you’ll walk away with a clearer org chart, a planning cadence that reduces friction, and the courage to delegate your way back to joy. Want to connect deeper and meet the voices behind these stories? Join us at the We Mean Business Conference in Charleston, Nov 9–11, and let’s get better together. If this conversation helped you, subscribe, share it with a partner in the trades, and leave a review to help more builders find it.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics:

0:30 - What's a Brand?
3:20 - Biggest Mistakes - Fear Factor
13:55 - Going Beyond the Logo
26:30 - What Do We Do Now?

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:

0:35 - Defining Your Brand Statements
5:00 - What's Lemon Seed's Mission?
7:00 - Diving Deeper & Crafting Your Own Mission
11:00 - The Impact of Your Vision Statement
16:50 - Our Zesty Core Values
18:10 - Curating Your Values - A Deep Dive into Our Core
31:00 - Checking On and Implementing Your Core Values
32:40 - Bringing Everything Together

If you would like a copy of the trifold brochure mentioned in this episode, email hello@lemonseedmarketing.com with the subject line "FTYC: Mission, Vision, Values Brochure".

Want to learn more about the 2024 Lemon Seed conference? Email the address above to get more info - even if you aren't a Lemon Seed client!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss the following topics:

0:50 - Josh's Storytelling Background
7:50 - Brand Representation versus Agency Work - Your Marketing Friends!
10:00 - What's New with Ad Leverage
13:00 - Common Contractor Mistakes in Social Media
18:00 - Improvements through Data and Software
23:00 - Transformative Branding in Your Business
26:00 - Generating Excitement
29:00 - Josh's Favorite Campaigns

If you would like to learn more about Ad Leverage or get in touch with Josh, be sure to visit their website adleverage.com, or find Josh on Twitter @JoshWeaver.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss the following topics:

0:45 - Introductions
2:45 - Getting Through Recruitment "Noise"
6:30 - Strategies Old and New
9:15 - Hiring Strategy Steps and Terms
17:30 - Trends in the Recruitment Landscape
20:30 - Action Items For Your Strategy
24:30 - All About Partner Lists
26:45 - How The Contractor Consultants Helps You

If you would like to learn more about The Contractor Consultants and get in touch with Matt, you can check out their website www.thecontractorconsultants.com, or email Matt at md@thecontractorconsultants.com

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss the following topics:

1:10 - Getting Started in the Private Equity Space
3:25 - Finding the Right Fit
6:10 - What to Consider When Selling
10:30 - Picking Your Partners
18:10 - Focusing on the Now for the Future
21:00 - Getting Your Team On Board
24:00 - What Sets Your Group Apart

If you would like to get in touch with Trey to further talk about selling your business or choosing your partners, you can email him at trey@mcwilliamsandson.com.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air.

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In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss the following topics:

2:00 - Yanessa's Design Background
5:00 - Making Contractors Creatively Stand Out
11:10 - The Opportunity to Rebrand
15:00 - Brand-able Words
16:40 - Case Studies and Examples
23:00 - Advice to the Bold

If you want to check out the example referenced in this episode, head over to https://www.greeleyhvacrepair.com/ to check out their new branding!

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In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss the following topics:

3:30 - Getting to Know Yelp
6:40 - All About the Yelp Community
13:20 - Navigating Yelp as a Consumer
15:10 - Free of Charge Tactics
18:30 - Insights for a Service-Based Business
21:00 - Next-Level Tools for Home Service Companies
25:00 - Final Thoughts

If you would like to get in touch with Ryan and see what Yelp can do for your business, his email address is rnemetz@yelp.com - make sure to mention our podcast!

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In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss the following topics:

0:43 - Ryan's Background and Wizard of Ads
2:58 - Finding the Inspirational "Nugget"
9:40 - Marketing and Operational Success
12:20 - Curating Your Raving Fans
18:14 - Our Favorite Campaigns
25:30 - The Danger of Decision Committees
30:29 - Courage in Acknowledging Mistakes

If you would like to learn more about Wizard of Ads and get in touch with Ryan, head over to wizardofads.contractors  for more reading!

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In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:

2:47 - Bringing Life to Your Offers
6:38 - Language and Wording in Your Brand
8:00 - Hopping on Social Media Trends
10:10 - Using and Utilizing a Mascot
12:30 - Paying Attention to Your Community
15:00 - Create Your Own Fun

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Ever wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.

First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn’t a rebrand; it’s a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.

Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That’s how local word of mouth scales without feeling bought.

Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.

If you’re ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we’ve got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you’ll start first.

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In the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics:

1:40 - Foundational Pieces and Your Cake
4:30 - Where Do You Start? Start with SEO!
10:20 - Letting Customers Get to Know You Online
14:04 - The Power of an Invested Brand
18:40 - Elevating with Extras
22:05 - Depending On Your Foundation
25:00 - Intentionality in Your Preparedness
30:22 - Playing the Game with Your Marketing Plan

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In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss the following topics:

1:30 - All About Terry Nicholson
5:15 - The Biggest Mistake Contractors Make
15:30 - Getting Started the Right Way
20:00 - How Does Praxis S10 Help Contractors?
30:30 - Does Praxis S10 Work?

If you would like to get in touch with Terry, visit contractorstrong.com to learn more about Praxis S10 and request a strategic mentoring session.

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In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss the following topics:

1:30 - Being Engaging and Entertaining on TikTok
3:30 - Trending on TikTok Now - and How to Use Trends in Home Services
5:30 - Editing and Transitions
7:00 - Learning from the Kids
8:30 - Video Content and Contractors

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In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics:

4:00 - Marketing vs. Advertising
7:53 - Tips on Getting Your PR Noticed
11:33 - Resonating with Your Community
18:50 - How PR Has Changed Over Time
23:40 - Handling a Crisis
27:26 - Preventing a Crisis From Taking Off

If you would like to get in touch with Heather, her email address is hripley@ripleyPR.com - be sure to check out her new book, Next Level Now, anywhere you get your audiobooks!

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air.

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In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing.

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In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game".

If you would like to learn more about Ryan and Levergy, you can check out their website https://www.levergy.io/

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In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling!

They discuss the value of working in your community, the dynamic of working with family and utilizing a mascot to spread your company's message.

If you would like to get in contact with Janeen, her email address is janeen@justintimeheroes.com or you can reach out at justintimeheroes.com.

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In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation!

They discuss navigating your business' finances, organizing your marketing spend, and harnessing your resources to make sense of your numbers.

If you would like to get in touch with Kim, her email address is  kbmartin707@gmail.com.

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In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms! In celebration of Mother's Day, we're talking all about motherhood, kids, and our hosts' advice for working parents.

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Phones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to turn downtime into dependable revenue. Rachel kicks things off before Crystal and Emily dive into the strategies we use with HVAC, plumbing, roofing, and pest control companies to keep cash flowing when the weather won’t do the heavy lifting.

We start with the essentials: simplify your plan to one or two tiers, publish it clearly, and equip CSRs and techs with tight scripts that make the value obvious. From priority service and documented maintenance to loyalty credits for future system replacements, we outline member benefits that feel exclusive—not just a discounted tune-up in disguise. Then we layer in smart cross-sells and seasonal bundles that lift average tickets, like IAQ upgrades, duct cleaning, programmable thermostats, water heater flushes, and visual roofing checks that create real reasons to roll a truck when demand dips.

You’ll also hear practical ideas to keep your brand sticky in a crowded market. Monthly member emails with an owner’s note and timely tips, weather-triggered check-ins, and delight moments—think fall pumpkin drop-offs or pet treats for “fur families”—build loyalty and referrals that last longer than a service call. We map out targets (aim for 1,000 members per $1M in service revenue), the KPIs that matter, and the gamified incentives that make teams care: simple spiffs, leaderboards, steak dinners cooked by leadership, even big-ticket raffles for sustained performance. The result is a “smart seat bank” of happy customers ready to buy, freeing peak-season capacity for high-value new calls.

If you’re ready to stop riding the weather and start building a predictable revenue engine, this conversation is your playbook. Subscribe, share this with a fellow owner, and leave a review to tell us which perk or incentive you’ll test first.

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In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation!

They discuss the benefits of being involved in your trade associations, various success stories in associations, and the power of networking and making connections.

If you would like to get in contact with Carol about trade associations, her email address is clongacre@servicenation.com.

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In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions!

They discuss the importance and value of marketing and training for IAQ, helping customers understand the benefits of air quality products and a personal testimony from Michelle about the power behind the technology.

If you would like to learn more about IAQ, head over to their website to see what Dynamic Air Quality Solutions can do for you and your home.

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In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes from Infinity Texas Air!

They discuss the impact an emphasis on community marketing has had on their business, the steps they took to get to that point, and ways you can help your community through your business.

If you would like to get in touch with our guests you can email Trapper at tbarnes@infinitytxair.com and Kim at kbmartin707@gmail.com.

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In this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy, provide creative insight, and cultivate a valuable community.

Head over to our website to sign up for Juiced - the first class airs on May 3, 2023. Remember to use the discount code FROMTHEYELLOWCHAIR for 50% off your first month with Juiced! 

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company culture, and what it's like being on the other side of the mic.

To read more about the story referenced in this episode, check out this article here. Be sure to listen to Toolbox for the Trades and if you want to get in touch with Jackie, you can email her at jackie@servicetitan.com.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

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If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Emily is joined by Rachel Frary, the brand communications specialist from Lemon Seed Marketing! They discuss their paths to a creative career, advice for younger artists, and what goes into their daily projects.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contractor Commerce can do for your business.

If you want to get in touch with Lisa to learn more about e-commerce, her phone number is (619) 890-8200 and her email address is lforrest@contractorcommerce.com. Check out contractorcommerce.com for more valuable resources and when you book a meeting with any team member, be sure to mention From the Yellow Chair to access some free downloadables!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird's eye view of a client's business.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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In the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing. They discuss the creation of their Home Service Academy, how future techs are trained, and the impact and potential success of a career in the trades.

If you would like more information about the Home Service Academy, check out this video here for an overview of the program.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider the following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

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Most contractors don’t have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart’s digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won’t collapse when a platform changes the rules.

We get practical fast. If “family-owned” is your headline, you’re blending in. Instead, choose a USP that’s provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.

Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what’s new.”

If you’re ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what’s your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider the following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

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In the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it.

If you would like more information on Brittany Murphy, visit onethingmarketing.net and book a call with them today to learn more about how SEO can help you grow your business.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider the following and drop a review below if you enjoyed this episode.

Interested in being a guest on our show? Be sure to contact us today!

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!