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Explore every episode of the podcast From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Dive into the complete episode list for From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Ep. 87 | Courses Are Dead. Here's How to Get More Clients Instead, with Jess Webber22 sept. 202600:49:23

Courses are dead, and Jess Webber knows what actually gets more clients instead. In this episode, Jess explains how a short, well-built challenge delivers a real outcome, earns trust fast, and ends in an invitation rather than a pitch. You'll hear the framework she uses, the length that works best, and the numbers behind who actually converts.

 

Check out the full episode page: https://www.reddoorstories.com/courses-are-dead-what-clients-want

 

Meet Jess Webber

Jess Webber is a keynote speaker, clarity architect, and curriculum designer who helps entrepreneurs and coaches turn their scattered expertise into frameworks people can actually follow. She's the host of the Big Ideas Made Simple podcast and the curriculum architect behind I Love Coaching Co., where she's built and refined challenge and membership models used to convert cold audiences into paying clients. With a background in education and franchise operations, Jess specializes in taking someone's brilliant, overwhelming IP and building the clearest, fastest path from where they are to where they want to be.

Jess is also hosting Lead Magnets Made Simple, a workshop on building a lead magnet quickly to grow your list. Proceeds support her son's cardiac team.Lead Magnets Made Simple: https://jesswebber.com/leadmagnets  

Website: https://jesswebber.com

I Love Coaching Co.: https://ilovecoachingco.com

LinkedIn: https://www.linkedin.com/in/thejesswebber

Instagram: https://instagram.com/thejesswebber

Facebook: https://facebook.com/thejesswebber

YouTube: https://www.youtube.com/channel/UCiZ1ik52IWwhqTdlJBpYf-g

Sellable Offer Scorecard: https://ilovecoachingco.com/scorecard

 

Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager15 sept. 202600:43:37

Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait.


Check out the full episode page:

https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat


Meet Heather Sager

Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon.

Website: https://heathersager.com

Podcast: https://heathersager.com/podcast

Free Profitable Speaking Guide: https://heathersager.com/guide

Instagram: https://www.instagram.com/theheathersager

LinkedIn: https://www.linkedin.com/in/heathermsager

YouTube: https://www.youtube.com/c/HeatherSager

Facebook: https://www.facebook.com/theheathersager


Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients:

https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call:

https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson08 sept. 202600:53:51

Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy.


Check out the full episode page:

https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow


Meet Dr. J.J. Peterson

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message.


Website: https://drjjpeterson.com

Instagram: https://instagram.com/drjjpeterson


Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler01 sept. 202600:28:50

If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you.


Check out the full episode page:

https://www.reddoorstories.com/astrology-dream-clients

Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem.


Meet Katherine Wehler

Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo.

Website: https://www.katherinewehler.com

Facebook: https://www.facebook.com/katherine.wehler

Instagram: https://instagram.com/katherine_wehler


Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients:

https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan25 août 202600:56:56

Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on.


Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you


Meet David Homan

David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building.

Website: https://davidhoman.com 

LinkedIn: http://LinkedIn.com/in/davidrhoman

Instagram: https://instagram.com/the_connection_orchestrator


Connect with Kris

Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources

Book a free Money-Making Messaging Call: https://www.reddoorstories.com/

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach11 août 202600:39:09

Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice.

Meet Adam Roach

I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com

and follow him @adamrroach on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources

or find me on Instagram @reddoorstory.

Ep. 81 | Personal Branding Starts With Positioning: The Work Most Owners Skip, with Charles Lee28 juil. 202600:26:03

Personal branding starts with positioning, and it is the work most business owners skip. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream.


Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow him @charlestlee on Instagram.

Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

Ep. 80 | Why Your Website Marketing Isn't the Problem: Managing Energy, with Debbie Heiser14 juil. 202600:54:09

Your website marketing is solid, but something is still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches and consultants who are already doing everything right—and how fixing what's running underneath changes how prospects perceive your brand story and value proposition.


Meet Debbie Heiser

Debbie Heiser is the founder of The Lit Up Life, where she helps purpose-driven women reconnect with their identity, reclaim their brilliance, and build businesses that are both financially abundant and deeply meaningful. With over 25 years of leadership experience and a background spanning corporate leadership, entrepreneurship, neuroscience, and transformational coaching, Debbie brings a whole-person approach to leadership and success.


In addition to her private work, Debbie teaches leadership classes at Gonzaga University, where she guides students in values-based leadership, self-awareness, and conscious decision-making. Her work blends aligned strategy with emotional and spiritual intelligence, helping women move out of hustle and burnout and into embodied leadership, clarity, and sustainable joy. Her work isn’t about fixing women, it’s about activating them to lead, attract, and create from who they truly are.

FREE Live Embodied CEO Masterclass

https://thelituplife.com/attraction

Join the Free BuildHER Community 

https://thelituplife.com/buildher

Website https://leadyourlituplife.com

Instagram https://www.instagram.com/the_lituplife/

Facebook https://www.facebook.com/debbie.heiser.77

LinkedIn https://www.linkedin.com/in/debraheiser/

YouTube https://www.youtube.com/channel/UCpdSR741TAg4I2Vrd420viw


—

Connect with Kris

Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website Into Your Top Sales Employee, with Mindy Shotwell30 juin 202600:42:41

A StoryBrand website is the difference between a coaching site that gets clients and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool.


Meet Mindy Shotwell

Mindy Shotwell is a leadership coach who helps people communicate effectively, navigate growth, and lead with confidence. After nearly 30 years in Human Resources, she now works with leaders moving through self-doubt, identity shifts, and the often messy middle of change - helping them approach difficult conversations with clarity, ease, and grounded confidence. 

https://www.linkedin.com/in/mindyshotwell/


Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 78 | Website Marketing That Fills Your Calendar: How Heidi Allsop Gets More Clients16 juin 202600:12:10

Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar.


Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham02 juin 202600:41:44

Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline.


Meet Kirsten Graham

Kirsten loves helping business owners create evergreen value-based video content that showcases their authority to build know, like, and trust. Knowing that time is our most valuable asset Kirsten and her team train Marketing VA’s for their clients who then take care of video/audio editing, social media and email marketing. This frees the business owner up to focus on making money! 

YouTube: https://youtube.com/@sixfigurebusinesscoaching

Website: https://sixfigurebusinesscoaching.com/

Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching

LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/

Instagram: https://www.instagram.com/sfbizcoaching/


—

Connect with Kris

Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples19 mai 202600:25:59

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


If you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.


In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coaching. You'll see exactly what wasn't working on her original site and what we changed to make it a high-converting website.


Here's what this episode covers:

  • Your homepage has one job. And most coaching websites aren't doing it. I'll show you exactly what that looks like and what to fix.

  • Your bio isn't the problem. Where you put it is. There's a specific order that makes visitors care about who you are, and most coaches have it backwards.

  • Your testimonials might be working against you. A few small changes make the difference between social proof that builds trust and social proof that creates friction.


This episode is a practical walkthrough of a StoryBrand website you can apply to your own website today.


—

Connect with Kris

Book a Money-Making Messaging Call: https://go.reddoorstories.com/money-making-messaging-call 

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube


Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard05 mai 202600:55:40

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


Most business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories you choose to tell reveal your priorities, and the right story at the right moment can be worth more than any sales strategy.


In this episode, I sit down with Neal Foard, storyteller, persuasion expert, and founder of StoryFire, to talk about what actually makes people trust you, buy from you, and come back. Neal brings real-world examples that are hard to forget, including a car dealer whose unofficial motto was "I'll lose a little money to make a friend" and a $1.86 investment that earned a first-class upgrade at LAX.


The throughline in all of it: generosity and trust compound in ways that transactional selling never will.


What we cover in this episode:

  • Why the stories you choose to tell matter more than how polished your delivery is

  • How rehearsing a presentation 30+ times actually makes you sound more natural and more credible

  • The real reason kind businesses outperform aggressive ones (and the car dealer who proved it)

  • What a troll doll and a bag of M&Ms can teach you about making people feel seen

  • Why recording yourself on camera is one of the most underused tools for becoming a better communicator


If you want clients who trust you before they ever get on a call with you, this conversation is worth your time.


Meet Neal Foard

Neal Foard is a master storyteller and branding expert who spent 25 years shaping award-winning ad campaigns for global icons like Budweiser, Lexus, and Sony. For his international work on Toyota, he was listed among the top ten most decorated creative directors in the world. As Worldwide Director of Creative Learning for advertising giant Saatchi & Saatchi, Neal authored a program to teach professionals to sell their work more effectively. Today, he consults with Fortune 500 companies, universities, and governments on the art of persuasive messaging. A sought-after speaker with multiple appearances on the TEDx stage, Neal is known to millions for his viral videos celebrating everyday human kindness.

https://www.storyfire.net

https://www.instagram.com/nealfoard/

https://www.youtube.com/@nealfoard/videos

nealfoard.com


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every other Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why21 avr. 202600:18:26

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources


Most business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client.

Why did StoryBrand founder Donald Miller single out this website as exceptional? In this episode, we break down the exact brand story and website copy framework that caught his attention—and show you how to apply these message development principles to convert more dream clients. If your website isn't moving prospects toward a decision, this is for you.


My client Susan is a former prosecutor, MSNBC legal analyst, and certified divorce coach. Her credentials are impressive. Her original website led with all of them. And it still wasn't converting.


Here's a little of what I cover:

  • Why leading with your credentials, your method name, or a poetic headline is quietly costing you clients

  • The three questions your hero section needs to answer before a visitor will take the next step

  • A simple self-audit you can do today to find out whose story your website is actually telling


If you have a website and you're not getting the clients you want from it, this one is for you.


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 73 | From $8K/Year to $8K/Day: The Growth Hack Behind It with Steph Weibring14 avr. 202600:36:49

Steph Weibring went from $8K/year to $8K/day by rewriting her service business growth strategy. In this episode, discover the message development and dream client strategy that transformed her website copy and closed more high-ticket clients. Learn the narrative marketing framework that works for coaches and consultants building six-figure businesses.


Meet Steph Weibring

Steph Weibring is a mother of three and creative entrepreneur behind Joy Creative Shop — a premium gifting and stationery brand built on the belief that the details do matter and there is joy in the everyday! Rooted in motherhood and driven by a passion for creating, Steph is most passionate all things paper & stationery, intentional gifting & inspiring others to pursue they have been called to do.

https://joycreativeshop.com

http://adifferentkindofceo.com


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoorstories.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams07 avr. 202600:32:58

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Most service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.


In this episode, I'm sharing the conversation I had on The Unforget Yourself Show with host Mark, where I break down why most websites read like an online brochure and what it actually takes to turn your site into a tool that brings in clients while you focus on your work.


We talk about the single most common mistake service providers make on their websites, which is making themselves the hero of the story when the hero should always be your client. I walk through the StoryBrand framework, the ingredients of a signature story, and why getting this right doesn't require more content or a redesign. It requires a shift in how you communicate.


What you'll take away from this episode:

  • Why a beautiful website can still fail to bring in clients

  • The difference between a brochure website and a story-driven, converting website

  • Why you are not the hero of your own story and who is

  • The core ingredients of a signature story that positions you as the guide

  • How getting your story right simplifies every other piece of your marketing


If you've ever thought "my website should be doing more work," this episode is the place to start.


Connect with Mark & Katie

Website: https://home.unforgetyourself.com/

IG: https://instagram.com/unforgetyourself

Podcast: https://home.unforgetyourself.com/


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow31 mars 202600:35:15

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


If you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.


I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in revenue. David has a sharp eye for where the real conversion bottlenecks are hiding, and in this conversation, he got specific about the systems that move people from "interested" to "I'm in."


One of his clients had 30+ people register for a live event, seven commit, and only three show up. Before fixing anything else, David fixed that. The result? A simple AI-powered SMS follow-up that asked one open-ended question and changed everything downstream.


Here's what we cover:

  • Why your show-up rate is a bigger problem than your lead quality, and what to fix first

  • How a simple AI text message after opt-in can double event attendance without extra ad spend

  • The way David uses voice AI to book appointments and qualify leads before a human ever gets on the phone

  • Why making it harder to book a call with you actually improves client quality

  • The one thing coaches and consultants should do more of to generate consistent, warm leads


If you've been wondering why your funnel looks good on paper but isn't producing clients, this episode is worth a listen.


Meet David Asarnow

David Asarnow helps businesses bridge the gap between attention and revenue. As CEO of Business Nitrogen, he’s generated over $750 million in client revenue by building systems that convert clicks into clients through clear messaging, smart follow-up, and applied A

www.davidasarnow.com

www.businessnitrogen.ai

Facebook - https://www.facebook.com/RealDavidAsarnow

Instagram - https://www.instagram.com/realdavidasarnow

Linkedin - https://www.linkedin.com/in/davidasarnow/


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)24 mars 202600:26:09

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Most visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.


In this episode, I walk through five real client wireframes live, pointing out what's working, what's not, and the specific mistakes I see coaches make over and over again. This is part one of a three-part series, and today we're focusing on the two sections that do the heaviest lifting on your entire site: the hero section and the problem section.


Here's what I cover:

  • Why your hero section functions like a freeway billboard and how to write it with that same simplicity and speed

  • The three most common hero section mistakes coaches make (including the one that accidentally kicks your visitor out of the story entirely)

  • Why naming only the external problem isn't enough and how to pair it with the internal problem so your visitor thinks "how does she know exactly what I'm going through?"

  • Real wireframe examples from five actual clients, including the call to action tweak that doubled one client's assessment signups overnight

  • A practical audit you can run on your own website right now to find the gaps


If your homepage isn't converting the way you hoped, there's a good chance the answer is in these two sections.


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell17 mars 202600:50:09

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you’ve ever struggled to explain what you do, who you help, or why your work matters, this conversation will feel very familiar.


  • Why clarity is often the missing piece for a new coach, not talent

  • How to stop using vague language and start naming the real problem you solve

  • What it looks like to build a coaching business with a stronger message, more confidence, and a clearer path forward

Subscribe and listen if you’re ready to build a StoryBrand coaching business that actually connects.


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman10 mars 202600:33:37

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


If your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.


In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.


Your client is the hero. You are the guide.


When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.


We also talk about:

  • Why one core story can power your entire marketing strategy

  • How to structure your homepage so it converts

  • Whether coaches really need a website in 2026

  • Why funnels without a story fall flat


If you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.


Connect with Rachel Feldman

https://rachelafeldman.com/

https://instagram.com/rachelafeldman

https://www.youtube.com/@yourhealthcoachbiz


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Instagram: https://instagram.com/reddoorstory

Facebook: https://facebook.com/reddoorportland

LinkedIn: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn03 mars 202600:36:27

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Strong leadership starts with the same foundation as great brand messaging — understanding what motivates people, not just what they do. In this episode, leadership coach Ali Dunn applies that same StoryBrand clarity to your team: when your people understand their role in the story, your website marketing gets easier, your offers get sharper, and your business finally moves without you carrying everything.

Are you leading your team the way they actually want to be led? If you're constantly over-explaining, over-carrying, or over-functioning just to keep things moving, this conversation is going to shift everything.

Ali Dunn is a certified IEQ9 Enneagram facilitator who breaks down how understanding motivation — not just behavior — can transform the way you lead. We dig into why teams struggle with alignment, how different personality types respond to feedback, and what founders need to know about burnout, imposter syndrome, and boundaries.

In this episode, we cover:
- What the Enneagram actually measures and why it matters for leadership
- How to motivate different personality types without managing everyone the same way
- The hidden connection between burnout, perfectionism, and founder identity

Subscribe so you never miss an episode designed to help you lead with clarity and confidence.

Meet Ali Dunn: Ali is a leadership coach, speaker, and certified IEQ9 Enneagram facilitator who helps ambitious founders and executives unlock motivation, rewire their work mindset, and lead sustainable businesses. A former Bay Area sales executive, she mixes deep self-awareness with no-fluff tools that drive growth without the grind.

https://www.alidunn.com/
https://www.instagram.com/enneagrambyali/
https://www.linkedin.com/in/alidunncoach/

HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
📥 Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources
🥰 Connect with Kris: https://instagram.com/reddoorstory

LISTEN & SUBSCRIBE:
🧡 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify
🎥 YouTube: https://bit.ly/clickpodcastyoutube

#StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #Enneagram #LeadershipCoaching #FounderLife #RedDoorDesigns #KrisJones

Ep. 66 | How To Sell Anything Using the StoryBrand Soundbite Strategy in 202624 févr. 202600:21:49

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Ever freeze up when someone asks, "What do you do?" 


You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soundbite Strategy that transformed my business and hundreds of my clients' businesses.


  • Why your current messaging is creating invisible rejection that's silently costing you clients

  • The five soundbites that spell PEACE and how they make the right people stop and say, "That's exactly what I need"

  • The #1 messaging mistake most coaches make (and the simple fix that changes everything)


Stop explaining what you do and start attracting clients who already get it. Hit subscribe and listen now!


—

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 65 | If You’re Not Seen, You’re Not Hired: The Authority Shortcut with Christine Blosdale17 févr. 202600:48:01

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Are you really good at what you do but still feel invisible online? If clients can't see you, they can't hire you. I sat down with Christine Blosdale, the Expert Authority Coach, to talk about why so many talented coaches and consultants stay hidden and what to do about it.


- The one mindset shift that keeps brilliant experts stuck in the shadows (and how to break free)

- Why podcast guesting may be the most underrated strategy for building your personal brand and expert authority

- The website mistakes that silently push potential clients away and the simple fixes that build instant trust


If you're tired of being the best-kept secret in your industry, this episode will show you how to step into the spotlight and start attracting the clients you deserve. Hit subscribe and listen now!


In this episode:

00:00 If You're Not Seen, You're Not Hired

03:45 From Hollywood to Expert Authority Coach

07:30 The Bottle Effect: Why You Can't See Your Own Genius

09:30 How One Client Went from Hidden to Global Brand

17:00 Mining for Gold: Finding the Gems in Your Story

21:30 Why Writing a Book Builds Instant Authority

34:00 Podcast Guesting: The Free Visibility Strategy

38:45 3 Website Mistakes That Push Clients Away


Meet Christine Blosdale

Christine Blosdale, also known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and the host of The Expert Authority Coach Podcast.


With over 25 years of experience in personal branding, magnetic marketing, and multimedia, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders step into their brilliance and become the go-to authority in their field.


A former content creator for powerhouses like America Online and Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything she does. Her coaching style is simple, easy, fun - and most importantly, effective.


She’s passionate about helping business owners rise, shine, and get seen - turning them from overlooked to in-demand through authentic visibility and confident self-promotion.


Official Website http://www.ExpertAuthorityCoach.com

Link to buy book The Social Media and Branding Survival Guide https://amzn.to/4plmQl3

Claim your FREE Expert Authority Quiz and Call with Christine https://bookme.name/CHRISTINE/free-expert-authority-call

LinkedIn https://www.linkedin.com/in/christine-blosdale-579697168/

TikTok https://www.tiktok.com/@christineblosdale.com


—

Connect with Kris

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

IG: https://instagram.com/reddoorstory

FB: https://facebook.com/reddoorportland

LI: https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores10 févr. 202600:34:58

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Are you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it. 


In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast, I share the storytelling secrets from my new book, From Click to Client.


What You'll Learn:

✅ The biggest mistake that makes potential clients click away (hint: you're probably the hero when you should be the guide)

✅ My 4-step system to transform your website from digital brochure to 24/7 sales machine

✅ Simple, story-driven design principles anyone can implement, no design skills required


Your website should be your top salesperson, not a source of shame. Hit subscribe for more no-fluff strategies to attract dream clients!


Connect with Gabe Flores - The Shades of Entrepreneurship Podcast

Website: https://www.theshadesofe.com/

Instagram: https://instagram.com/theshadesofe

Facebook: https://facebook.com/theshadesofe

—

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/

Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva03 févr. 202600:48:27

Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Ever feel like you're too close to your own business to see what makes you truly special?


I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and self-worth completely shifted my perspective.


  • Your deepest gifts often feel "too easy" to recognize as valuable, which is exactly why you need an outside perspective to see your true genius.

  • Money is a frequency of exchange, and when you undercharge, you're actually blocking your client's ability to receive the transformation they need.

  • Your job as a coach isn't to chase clients but to become the lighthouse that draws the right people to you through clarity and confidence.


Kanika also shared her powerful personal story of loss and how it led her to discover her life's purpose. If you've been struggling to articulate your value or feel stuck around pricing, this conversation will light the way forward.


Hit subscribe and listen now to discover how to step into your purpose and attract clients effortlessly.


Meet Kanika Vasudeva

Kanika Vasudeva is an Energy Expansion Mentor who helps visionary leaders, coaches, and entrepreneurs expand their wealth, visibility, and impact without sacrificing joy, relationships, or energy.

Through energetic clearing, intuitive coaching, and practical integration, she helps clients release hidden blocks, expand their capacity to receive, and step into lasting confidence and abundance.

Her clients create consistent results: more income, recognition, and freedom, because they don’t just shift temporarily, they embody their next level.


Website: https://artoflifecenter.com/

Instagram: https://www.instagram.com/kanikaenergycoach/

LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/


—

Book a Money-Making Messaging Call: https://www.reddoordesigns.com/


Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Connect with Kris

https://instagram.com/reddoorstory

https://facebook.com/reddoorportland

https://www.linkedin.com/in/reddoordesigns/


Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!

Apple: https://bit.ly/clickpodcastapple

Spotify: https://bit.ly/clickpodcastspotify

YouTube: https://bit.ly/clickpodcastyoutube

Ep. 62 | Close More Discovery Calls (Without Being Salesy)27 janv. 202600:14:55

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Ever finish a discovery call feeling great, only to hear "let me think about it" and then... crickets? 


Most coaches and consultants lose clients on these calls because nobody taught them a structure that makes it easy for people to say yes.


I'm sharing the exact 9-step framework I use to close 80% of my discovery calls. No pushing. No convincing. No awkward sales tactics.


✅ Learn how to take control of the call in the first 60 seconds so prospects feel guided, not pitched.

✅ Discover the "slingshot" technique that helps clients sell themselves on working with you.

✅ Find out what to say when someone tells you they "need to think about it" so you never get ghosted again.


This story-driven approach positions you as the guide, not the salesperson. The right clients say yes with confidence, and the wrong ones filter themselves out.


Hit subscribe and learn how to stop chasing and start closing.


HOW I CAN SUPPORT YOU

🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜 Spotify: https://bit.ly/clickpodcastspotify

Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly20 janv. 202600:38:00

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if growing your business didn’t require posting every day or fighting algorithms, and visibility actually came from real relationships instead of endless content creation?


In this episode, I sit down with Kylie Kelly, a business strategist who helps female founders build momentum and visibility without relying on social media. We talk honestly about burnout, capacity, and why relationship-based marketing works faster and feels better than chasing platforms that demand constant output.


Kylie breaks down how summits, bundles, podcast guesting, and strategic collaborations can replace daily posting while still building trust, authority, and demand. If social media feels heavy, inconsistent, or like it’s stealing your time without giving much back, this conversation opens the door to smarter, more sustainable ways to grow.


✅ How to build visibility without posting daily or playing the algorithm game

✅ Why relationship-based strategies create trust and momentum faster

✅ How to choose marketing approaches that match your energy and real life capacity


If you’re ready to simplify your marketing and grow without burnout, listen to Episode 61 of the From Click to Client Podcast and subscribe for more honest, practical conversations like this.


Meet Kylie Kelly

Kylie helps online coaches, course creators & service providers grow and monetize their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same. As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through her programs, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms. 

Website: https://kyliekelly.com

Instagram: https://www.instagram.com/_kylie_kelly_/

How I Grew My Email List by 1,100+ & Turned It Into $25K in Revenue - Free Case Study

https://kyliekelly.com/inside


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜 Spotify: https://bit.ly/clickpodcastspotify


Ep. 60 | The Only Story You Need with Uriah Guilford13 janv. 202600:37:57

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if you could ditch the content hamster wheel and attract clients with just one story?


In this special replay from The Productive Therapist Podcast, I sit down with host Uriah Guilford to unpack why most service providers are overcomplicating their marketing. The truth is, you don't need to be everywhere doing everything. You need one signature story that works like an accordion, stretching long for your website and shrinking short for your elevator pitch, but always staying consistent.


✅ Why your website might be losing clients in the first five seconds 

✅ The "bottle effect" that keeps you from seeing your own value clearly 

✅ How to stop relying on referrals and let your website do the selling


Ready to simplify your marketing and finally get known for what you do best? Hit subscribe and tune in now.


Episode Highlights

00:00 Introduction to Click to Client

00:49 The Story Behind Red Door

05:22 The Power of a Single Story in Marketing

07:53 Crafting Your Business Story

15:30 Challenges and Solutions in Storytelling

20:26 Integrating Key Pages on Your Homepage

21:31 Creating a Compelling Homepage

23:44 Crafting a Clear and Engaging Story

30:30 Practical Steps to Improve Your Story

30:44 Resources to Help You Craft Your Story

33:16 The Importance of Repetition in Storytelling

34:22 Book Recommendations for Better Storytelling


Connect with Uriah Guilford

Website: https://productivetherapist.com

Instagram: https://instagram.com/uguilford

LinkedIn: https://www.linkedin.com/in/uriahguilford


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


Ep. 59 | How to Ditch Burnout & Build Freedom with Kym Tolson06 janv. 202600:28:05

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if you could run your business from anywhere in the world? Kym Tolson, The Traveling Therapist, went from burned-out clinician to living full-time in Airbnbs while running 15 income streams. In 2018, she made the leap to a fully online practice and never looked back.

In this episode, Kym shares how she built a portable practice that funds her dream lifestyle and helps other service providers do the same.


What You’ll Learn

✅ The mindset shift that made location freedom possible (hint: it happened in a hotel room in Mexico)

✅ How to find your scalable niche by listening to what clients tell you over and over

✅ The time study exercise that revealed where she was wasting hours every week


If you're a therapist, coach, or service provider craving more freedom and flexibility, this episode will show you what's possible.


Episode Highlights

0:00 Meet Kym Tolson, The Traveling Therapist 

1:45 The hotel room moment that changed everything 

3:30 Favorite destinations: Lake Tahoe, Park City & beyond 

5:15 Navigating licensing rules for online therapy 

7:00 From therapist to coach: building new income streams 

10:30 AI tools transforming private practice 

13:00 How to find your scalable niche 

16:00 Client success story: Single mom moves to Portugal 

19:30 The time study that stopped the burnout cycle


Meet Kym Tolson

Kym Tolson is a licensed therapist, digital nomad, and founder of The Traveling Therapist®. She helps clinicians escape the 9-to-5 grind by building flexible, location-independent practices—without compromising clinical ethics. Through her Clinical AI Club, podcast, and trainings, Kym teaches therapists how to integrate AI tools to streamline documentation, simplify marketing, and reclaim their time. Her mission? To help therapists run smarter, not harder—anywhere in the world.

The Traveling Therapist Quiz

Your suitcase is ready. Now let’s figure out where your laptop should open next.

https://form.jotform.com/Kym_Tolson/TravelingTherapistQuiz

Therapist Prompts for Private Practice (Clinical AI Club freebie)

A guide to using AI in your practice—includes powerful prompt ideas to save time and reduce admin stress.

https://www.subscribepage.com/run-your-practice-with-ai

https://www.thetravelingtherapist.com

https://www.clinicalaiclub.com

https://www.instagram.com/thetravelingtherapist_kym/

https://www.facebook.com/groups/onlineandtraveling

https://www.facebook.com/groups/aiprivatepractice


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Ep. 58 | 5 Website Traps Costing You Clients30 déc. 202500:15:40

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Is your website silently pushing away the clients who need you most? You've invested in a site that looks perfectly fine, but the leads just aren't coming. It's not you. It's the invisible traps your website has fallen into.


In this episode, I'm breaking down the five website traps that quietly kill coaching and consulting businesses every single day. These aren't design flaws you can see. They're strategic mistakes that confuse visitors, break trust, and send potential clients straight to your competitors.


What you’ll learn

✅ The "bottle effect" that makes writing about your own business nearly impossible

✅ Why more pages actually hurt your credibility (and what to do instead)

✅ The testimonial mistake that turns social proof into wasted space


Your website should be your hardest-working employee, building trust and booking calls while you sleep. If it's not doing that, one of these traps is the reason.


Subscribe now and learn exactly how to turn your website into a client-converting machine.


EPISODE HIGHLIGHTS

00:00 Why Your Website Isn't Converting 

01:00 Your Website Works For or Against You 

02:30 Trap 1: The Brochure Trap 

03:45 Trap 2: The Copy Struggle Trap 

06:15 Trap 3: The Hero Trap 

08:30 Trap 4: The More Is More Trap 

11:00 Trap 5: The Weak Proof Trap 13:30 Recap and Next Steps


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Ep. 57 | Declutter Your Marketing and Get More Clients with Shira Gill23 déc. 202500:26:42

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if you could do less marketing and actually get more clients? In this episode, I sit down with organizing expert and bestselling author Shira Gill to explore how she's applied her minimalist philosophy to business. Spoiler: she quit posting on Instagram at 110K followers and her business didn't skip a beat.


What You'll Learn:

✅ Why your weekly newsletter might be the only marketing tool you actually need 

✅ How to turn your Instagram into a static sales page that works without constant posting 

✅ The quarterly habit that protects your creativity and clarity as a business owner


Hit subscribe and discover how to edit the noise from your marketing so your story can do the heavy lifting.


Episode Highlights

00:00 Introduction and Welcome

00:26 Meet Shira Gill: Organizing Expert

02:36 Shira's Journey to Mentorship

05:27 Core Strategies for Business and Life

09:36 The Power of Newsletters

13:44 Quitting Instagram: A Bold Move

21:05 Client Success Stories

23:47 Lightning Round and Conclusion


Meet Shira Gill

Shira Gill is a world-renowned organizing expert and the bestselling author of three books: Minimalista, Organized Living, and LifeStyled. She’s a sought-after expert for media outlets and has been featured by Good Morning America, The Wall Street Journal, TIME, People, Forbes, goop, Architectural Digest, Oprah Daily, Vogue, and The New York Times. Her popular newsletter The Life Edit has subscribers from all 50 states and 150 countries. She offers business strategy, support, and mentorship to female founders across the globe.


Website: www.shiragill.com

Books by Shira: https://www.penguinrandomhouse.com/authors/2227955/shira-gill/

IG: https://www.instagram.com/shiragill/

Substack: https://shiragill.substack.com/


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Ep. 56 | Stop Being Everywhere: Let Your Website Do the Selling with Sarah Glenn16 déc. 202500:49:36

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


What if you didn't have to be everywhere to grow your business? 


In this conversation with Sarah Glenn on the Brand(ed) Podcast, I'm sharing why most service providers are burning out on scattered marketing when their website should be doing the heavy lifting instead.


Here’s what you’ll learn:

✅ The "solar system" strategy that lets you pick just two marketing activities you actually enjoy and forget the rest

✅ My simple email template that transforms awkward testimonial requests into proof that sells for you around the clock

✅ Two design rules that instantly elevate your website without any design skills required


Your website isn't just a digital business card. When it tells the right story, it becomes your best salesperson, attracting right-fit clients and filtering out the wrong ones while you focus on what you do best. Subscribe now and learn how to make your website the center of your business universe.


Connect with Sarah Glenn on Instagram: https://instagram.com/socialjanemedia

Sarah’s Website: https://socialjanemedia.com/

Sarah’s Podcast: https://socialjanemedia.com/podcast


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteTips #ClientAttraction #MarketingStrategy #BusinessGrowth


Ep. 55 | How To Sign High Ticket Clients Consistently With Fope “Fopsy” Nkwocha09 déc. 202500:40:52

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources


Ever feel like you’re doing all the things in your business but still not signing high ticket clients consistently? You’re not broken and you don’t need another strategy. You need to fix the execution gap that keeps smart service providers busy but not profitable.


In this episode, business coach Fope “Fopsy” Nkwocha breaks down the simple, repeatable habits that help coaches and service providers turn their existing offers into steady high-ticket revenue. We talk about why strategies alone never create results, what money making priorities actually look like, and why your sales calls might not be converting even if your offer is strong.


Most entrepreneurs overthink, overbuild, and overlearn. Fopsy will show you how to simplify your weekly actions, get real data, and focus on the activities that move your business forward.


What You’ll Learn

✅ Why the execution gap keeps service providers stuck even when they know what to do

✅ The five money making priorities that create consistent high ticket clients

✅ The simple questions that instantly improve your sales call conversion rate


If you’ve been busy but not booking clients, this episode will help you focus your efforts and build a business that actually grows.


Episode Highlights

00:00 Meet Fope “Fopsy” Nkwocha

01:20 Why Service Providers Get Stuck in the Execution Gap

03:45 What Money Making Priorities Actually Look Like

06:20 The Sales Call Mistakes That Hurt Your Conversions

09:10 How to Raise Your Prices and Increase Client Results

12:30 The 12 Week Plan for Consistent High Ticket Clients

15:10 Why New Strategies Distract You From Real Growth

17:40 How to Work with Fope “Fopsy” Nkwocha


Meet Fope Nkwocha

Fope Nkwocha (Fopsy) is a business coach for service providers ready to trade good months and bad months for predictable, high-ticket sales. With over a decade of marketing experience—including leading a Google Canada initiative that helped 50,000 small businesses get online—she equips her clients with the habits, systems, and focus to create revenue they can count on, week after week.

Website: https://fopsy.ca/

Subscribe to Profitable Priorities: https://fopsy.ca/newsletter


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: ⁠https://www.reddoordesigns.com/free-resources⁠🥰 Connect on Instagram: https://instagram.com/reddoorstory 


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #HighTicketClients #SalesCalls #BusinessCoaching #ServiceProviders #OnlineBusinessGrowth #LeadGeneration #ConsistentClients #ExecutionHabits #EntrepreneurMindset

Ep. 54 | StoryBrand Soundbite Strategy: The Magic Words That Sell Your Coaching on Repeat02 déc. 202500:09:55

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources


Ever feel like you're over-explaining your coaching but still confusing people? You don't need more content. You need five magic soundbites that make your message unforgettable. 


Most coaches ramble through frameworks and methodologies, but billion-dollar brands like Nike use just three words. In this episode, I'm breaking down the StoryBrand PEACE Framework: five short, powerful phrases that capture attention and make people say, "Tell me more."


What You'll Learn:

✅ Why your brain remembers soundbites (not long explanations) and how to use this psychology to attract dream clients

✅ The exact 5-step PEACE framework for building soundbites that sell your coaching on repeat

✅ How to stop rambling at networking events, on discovery calls, and in your marketing and start sounding like a trusted brand


Ready to ditch the confusion? Hit subscribe and learn how to make your coaching message crystal clear in under 15 seconds.


Episode Highlights

0:00 - Introduction: The Power of Soundbites 

1:00 - The PEACE Framework Explained 

2:00 - P = Problem & E = Empathy 

3:45 - A = Answer & C = Change 

5:00 - E = End Result 6:00 - How to Use Your Soundbites Everywhere 

8:00 - Repetition: The Secret to Success 

9:00 - Recap & Book Your Call


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #CoachingBusiness #MessageClarity #PEACEFramework

Ep. 53 | How to Position Yourself as an Expert When You Doubt Yourself with Molly Claire25 nov. 202500:42:08

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Ever feel like an imposter despite years of experience? You're not alone. Master coach Molly Claire knows exactly what it's like to doubt yourself while trying to build authority in a crowded market. In this conversation, she shares how she went from scattered messaging to launching 12 coaches to international bestseller status in just six months.


What You'll Learn:

✅ Why traditional mindset work keeps coaches stuck (and what actually creates lasting transformation for your clients)

✅ The power of collaboration over doing it all alone - how one strategic project elevated an entire community of coaches

✅ Molly's holistic approach to coaching that goes beyond thoughts to include emotions, nervous system, and sustainable action


Molly didn't just help her coaches write a book. She helped them step into their authority, own their expertise, and build the confidence to show up powerfully in their businesses. If you've been hiding behind "not ready yet" or "who am I to charge premium rates," this episode will shift everything.


Ready to position yourself as the expert you already are? Listen now and discover how clear messaging and the right support can transform your business.


Episode Highlights

0:00 - Introduction: Molly Claire's Journey to Master Coach

3:12 - The Book That Changed Everything: From Idea to International Bestseller

8:45 - Why 12 Coaches Became Bestselling Authors in 6 Months

15:20 - The Four Fundamentals of Lasting Change

23:10 - Why Traditional Mindset Work Falls Short

31:05 - Building Authority When You Doubt Yourself

38:42 - The Power of Collaboration Over Going It Alone

44:15 - How to Work with Molly: Master Coach Training & Life Mastered Membership


Meet Molly Claire

Molly Claire is a Master Coach Mentor, best-selling author, top 3% podcaster, and founder of The Masterful Coach Collective where she trains Master Coaches, entrepreneurs and leaders to implement the 4 Fundamentals of Lasting Change. Molly loves mentoring others to rise to their potential and create their ideal life and business. She has trained and mentored thousands of coaches and entrepreneurs to create 6 and 7-figure businesses. Molly believes that a business built on the foundation of your values and personal priorities is the road to success. She has a passion for the work she does and is the proud mom of 3.


Molly’s Website: https://mollyclaire.com/

Molly’s Podcast: https://www.mollyclaire.com/blog

Free Training - The Secret to Coaching Clients to Create Real, Lasting Change:  https://www.mollyclaire.com/my-perfect-biz

Buy Molly’s Book: https://www.mollyclaire.com/she-rises


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #CoachAuthority #MasterCoachTraining #HolisticCoaching #ExpertPositioning #CoachConfidence

Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme18 nov. 202500:41:07

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Ever feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day.


In this conversation with Dr. LaChelle Wieme, I share the messaging mistakes that keep service providers stuck and the story-driven approach that transforms everything.


Here's what you'll discover:

✅ Why your website is a brochure instead of a client magnet and the one shift that changes everything

✅ The "bottle effect" that keeps you stuck (hint: you're too close to see your own genius)

✅ How to make your website your hardest-working salesperson so sales calls feel effortless


When your messaging is scattered across social media, networking events, and your website, potential clients get confused. And confused people don't buy. This episode reveals how to create one powerful story that works everywhere, attracts aligned clients, and positions you as the obvious choice.


Stop exhausting yourself trying to be everywhere. Let your story-driven website do the selling for you. Subscribe now and discover how to turn your digital brochure into a client-converting machine.


Episode Highlights

0:00 Introduction: The Messaging Problem Every Entrepreneur Faces 

6:45 The Bottle Effect: Why You Can't See Your Own Genius 

15:25 Making Your Client the Hero of Your Story 

22:15 Your Website as Your Marketing Hub 

33:45 Niching Down Without Fear of Missing Out 

44:50 Story as a Filtration Device: Clearing the Clutter 

48:30 Pick Two Marketing Channels and Forget the Rest 

55:40 Final Advice: Stop DIYing and Get Support


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


Connect with LaChelle on Instagram: https://instagram.com/lachellewieme

LaChelle’s Website:  https://iam-lifebydesign.com

LaChelle’s Podcast: https://iam-lifebydesign.com/podcast


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ClientConversion

Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer11 nov. 202500:24:44

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Have you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enough" for PR is costing you clients, credibility, and opportunities right now.


In this episode, powerhouse publicist KJ Blattenbauer reveals why visibility isn't vanity, it's strategy. She breaks down exactly how small businesses and service providers can get press coverage without celebrity budgets or massive followings.


What You'll Learn:

✅ Why experts stay invisible (and the costly mistake of waiting to "be ready" for PR)

✅ The foundation work that makes or breaks your media opportunities (Hint: It starts with message congruence.)

✅ How to identify newsworthy stories hiding in plain sight within your business


Ready to stop watching less qualified competitors steal your spotlight? KJ shares the exact steps to position yourself as the recognized leader you already are. 


Subscribe and listen now to transform your visibility strategy.


Episode Highlights

00:00 Introduction: Meet KJ Blattenbauer, Powerhouse Publicist

02:00 Success Story: Marble Kitchen Design Firm's 12-Month Waitlist

07:00 The Bottle Effect: Why You Can't See Your Own Story

09:00 The Biggest Mistake Experts Make with PR

11:00 Three Steps to Prepare for Media Pitching

13:00 Visibility vs. Vanity Metrics

15:00 The Power of Message Congruence Across All Platforms

23:00 Action Step: Get Your Foundation in Order


More About KJ Blattenbauer

KJ Blattenbauer is a veteran publicist, brand strategist, and author with nearly three decades of experience turning bold ideas into national headlines. Known for her fearless messaging and sharp media instincts, she’s helped shape and elevate some of the most recognizable brands in business, lifestyle, and beyond. As the founder of Hearsay PR and the author of How to Be a Media Darling, KJ blends strategic storytelling with no-fluff advice to help entrepreneurs own their voice, build lasting authority, and get seen where it counts.


Website: https://www.hearsaypr.com/

Book: https://www.amazon.com/Media-Darling-Karen-Jayne-Blattenbauer/dp/1670775240

Instagram: https://www.instagram.com/hearsaypr

Instagram: https://www.instagram.com/kjblattenbauer


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstory

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #VisibilityStrategy #PRforExperts #MediaCoverage #SmallBusinessPR #ExpertPositioning

Ep. 50 | Stop Chasing Clients: Let Podcast Guesting Bring Them to You04 nov. 202500:11:08

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources


Tired of marketing to the same people who never buy? Your current audience already knows what you do, and if they haven't hired you yet, they probably won't. The real issue isn't visibility; it's that you need fresh, qualified audiences who've never heard of you before.


What You'll Learn: 

✅ Why most marketing stops working (and the 3 stages of audience growth you're missing)

✅ How podcast guesting lets you borrow trust from established hosts without ads or cold outreach

✅ The exact 4-step funnel that turns podcast listeners into paying clients


Podcast guesting puts you in front of people who are already listening on purpose, not scrolling past your posts. One interview can reach hundreds of new people, build lasting relationships, and position you as the go-to expert, all without spending a dime on ads.


Ready to stop chasing clients and start attracting them? Hit subscribe and learn how to make podcast guesting your most powerful client attraction tool.


Episode Highlights

00:00 - Introduction: Why Your Marketing Stopped Working

00:45 - The 3 Stages of Audience Growth (And Where You're Stuck)

01:45 - How Podcast Guesting Solves Your Audience Problem

03:45 - The 4-Step Funnel: Turning Listeners Into Paying Clients

05:45 - What You Can Stop Doing Once Podcast Guesting Works

06:45 - The 5-Step Action Plan to Get Started with Podcast Guesting

09:00 - The Catch: What You Need Before Podcast Guesting Works

09:45 - Final Takeaway & Next Steps


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstory


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #PodcastGuesting #AudienceGrowth #ClientAttraction #MarketingStrategy #ServiceProviders

Ep. 49 | The 5-Step System to Organize Your Business & Reclaim Your Time with Tracy Hoth28 oct. 202500:26:06

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat https://www.reddoordesigns.com/free-resources


Ever feel like you're drowning in digital clutter while your dream clients slip away? You're spending 30 minutes hunting for files instead of closing sales. Your desktop looks like a digital crime scene. And that "stuff to deal with later" folder? It's haunted.


Professional organizer and coach Tracy Hoth joins me to share her game-changing SPACE method, a 5-step system that works for everything from your computer files to your calendar to your entire business operations.


Here's what you'll discover:

✅ The one organizing mistake that's costing you time, money, and mental energy (hint: it's not what you think)

✅ Tracy's 5-folder system that makes finding any business file effortless, no more "where did I save that?" panic

✅ Why starting with containers sabotages your success, and what to do instead for lasting results


Ready to stop wasting precious hours searching for files and start spending that energy on revenue-generating activities? This episode will transform how you work.


Episode Highlights

0:00 - Introduction: Why Organization Transforms Your Business

2:00 - How Tracy Became a Professional Organizer & Coach

5:45 - The SPACE Method: 5 Steps to Organize Anything

11:35 - The 5 Essential File Folders Every Business Needs

15:40 - Client Success Story: From Chaos to Creative Freedom

19:00 - The Powerful Link Between Space and Mental Clarity

21:15 - Best Advice for Overwhelmed Business Owners

23:30 - AI Tools & The 15-Minute Declutter Challenge


More About Tracy

Tracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to create streamlined and organized businesses. She is the host of the top 1% globally ranked Organized Coach Podcast and creator of Organized Coach Academy, where she simplifies everything to help coaches become organized CEOs.


Connect With Tracy

Website: https://simplysquaredaway.com/

Free class: https://simplysquaredaway.com/5files

Podcast: https://simplysquaredaway.com/podcast/

LinkedIn: https://www.linkedin.com/in/tracyhoth/

Instagram: https://instagram.com/tracyhoth


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstory

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #BusinessOrganization #ProductivityTips #DigitalOrganization #SmallBusinessSystems #CoachingBusiness

Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin21 oct. 202500:47:14

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:

https://www.reddoordesigns.com/free-resources


Ever wonder why some websites instantly connect while others fall flat? 

After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation.

In this episode, I sat down with Troy Trewin to share how story-driven messaging completely transformed my business (think 384% revenue growth in one year). We dive into why traditional websites fail, how to overcome the "bottle effect" that keeps you from seeing your own genius, and the exact framework that helps service providers stand out in crowded markets.


Here's what you'll learn:

✅ Why you can't write your own website copy (and what to do instead)

✅ The two forces working against every business owner trying to explain their value

✅ How to position yourself as the guide, not the hero, in your client's success story


Ready to turn your website into your hardest-working salesperson? Hit subscribe and discover how one compelling story can replace scattered marketing and double your sales.


Episode Highlights

00:00 Welcome and introduction
03:15 Why traditional websites fail to convert
12:30 The bottle effect keeping you stuck
18:45 Story-driven websites that sell 24/7
28:40 Building your team and scaling with story


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoorstory

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


Connect with Troy on Instagram: https://instagram.com/grow.a.small.business

Troy’s Website: https://growasmallbusiness.com/troy-trewin

Troy’s Podcast: 

https://podcasts.apple.com/au/podcast/grow-a-small-business-podcast/id1493225367


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ServiceProviderMarketing #BusinessStorytelling #ClientAttractionStrategy

Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield14 oct. 202500:32:11

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Ever close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong.


Kelly Fifield is a productivity coach who helps overwhelmed entrepreneurs finally finish the projects keeping them from getting clients. She uses AI and accountability systems to help you create calm, focused productivity, and she's living proof it works. After years of pulling all-nighters and barely surviving her own business, Kelly cracked the code to relaxed evenings and a calendar that actually works.


✅ Why planning buffer time in your calendar is the secret to feeling ahead instead of always behind

✅ The biggest mistake coaches make that keeps them stuck in the "dive in and get started" trap

✅ How Kelly's clients are using AI to design programs, generate content, and land more clients, without the tech overwhelm


One client now has completely work-free evenings. Another is generating weekly content with AI and booking more clients than ever. This isn't about productivity hacks, it's about reclaiming your time and your life. Tune in now to discover how to work smarter, not harder.


Episode Highlights

0:00 - Introduction: Meet Productivity Coach Kelly Fifield

5:00 - The Missing Piece: Why Buffer Time Changes Everything

15:00 - Breaking Through Project Overwhelm & How Kelly Works with Clients

21:00 - AI for Beginners: Tools, Tips & Game-Changing Shortcuts

32:00 - Overcoming AI Overwhelm & Where to Find Kelly


More About Kelly

Kelly Fifield is an AI systems strategist, productivity specialist, and certified life coach whose frameworks deliver organized focus and AI‑amplified results.


Access Kelly’s Free Mini-Course 

90-Day Content in 20 Minutes: Emails and Social for Coaches

https://www.productivitygeniuscoaching.com/ai-coaches-quick-start-lp


Connect with Kelly

https://www.instagram.com/productivitygeniuscoach/

https://www.facebook.com/productivity.genius

https://www.productivitygeniuscoaching.com/

https://www.productivitygeniuscoaching.com/gpt-workshop


Rick Mulready's AI Playbook Community

https://www.skool.com/ai-playbook/about?ref=9bad5c1bf3714ea0b400c174b92bea4e


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #ProductivityForCoaches #AIForEntrepreneurs #CalendarBlockingTips #OvercomeOverwhelm #TimeManagementHacks

Ep. 46 | Website Not Converting? Here's the Structure You're Missing07 oct. 202500:32:01

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Is your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure.


In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites into client-generating machines. You'll learn the specific order of every section, from your header to your call-to-action, and why each piece matters for conversion.


What You'll Learn:

✅ The one-page website strategy that makes scrolling effortless and booking calls natural (multi-page sites are costing you clients)

✅ How to craft a call-to-action with built-in benefits that gets your calendar booked out (hint: "Contact Me" isn't cutting it)

✅ The "What's at Stake" section that gently nudges hesitant visitors to finally take action without feeling pushy


Stop treating your website like a digital brochure. Make it your most powerful sales tool by implementing the exact structure that's helped my clients double their conversions. Hit subscribe and transform how your website works for your business.


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteConversion #ClientAttraction #CoachingWebsite #StoryBrandFramework

Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp30 sept. 202500:35:44

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Ever wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.

Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients.


What You'll Learn:

✅ The "more button" mistake that's burning out sales managers and killing team performance

✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections

✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationships


This conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock.

If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients.


More About Bill

Author, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number.

Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue.

Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers.

Bill’s Website: https://billzipp.com

LinkedIn: https://www.linkedin.com/in/billzipp/


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining

Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane23 sept. 202500:34:23

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Are you cringing every time someone asks what your book is about? You're not alone, and you're definitely not broken.

Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple question. But here's what successful authors know: the question isn't really about your book's plot. People are subconsciously asking, "How will this benefit me?"

I recently had the pleasure of joining Allison Lane on her Author's Edge Podcast to discuss why traditional book descriptions fail and share the exact framework that transforms confused authors into confident storytellers. Whether you're writing your first book or launching your fifth, this conversation will change how you talk about your work forever.


What You'll Learn:

✅ The 20-minute exercise that eliminates awkward book conversations and gives you unshakeable confidence

✅ Why making yourself the hero of your own story actually repels readers (and what to do instead)

✅ The two-sentence formula that makes people lean in and say "tell me more" about your book


Ready to stop fumbling your book pitch and start attracting the right readers? This conversation reveals the story-driven approach that transforms your book from just another title into a powerful personal brand that opens doors you never imagined.

Your book deserves to be heard, and you deserve to feel confident sharing it with the world. Hit subscribe and never miss the strategies that turn authors into authorities.


Connect with Allison on Instagram: https://instagram.com/allisonlanelit

Allison’s Website: https://www.lanelit.com/

The Author’s Edge Podcast: https://www.lanelit.com/podcast


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #AuthorBranding #BookMarketing #StorytellingStrategy #AuthorPlatform #WritersBrand

Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon16 sept. 202500:59:34

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources

If you've ever built a StoryBrand-aligned website, nailed your brand messaging, and still can't get yourself to take action on your website marketing — this episode is for you. Your brain isn't broken. It's doing exactly what it was designed to do: protect you from perceived threats.

Robin J. Emdon, creator of GetResultsology®️, spent five years researching over 900 scientific studies on procrastination and discovered something revolutionary: procrastination isn't a character flaw, it's your limbic system's survival response. Robin reveals his productivity trifecta — three specific neurotransmitters your brain needs to naturally enter deep focus mode and finally stop fighting against yourself.

What you'll learn:
✅ Why procrastination is actually your brain's threat response system keeping you "safe" from perceived danger
✅ The three neurotransmitters that create unstoppable focus and how to naturally trigger them in your daily routine
✅ Robin's simple accountability strategy that helped his clients achieve 33% more of their monthly goals (backed by research from Dominican University)

This conversation completely shifted how I think about productivity and self-compassion. Robin's approach isn't about forcing yourself to work harder — it's about understanding your brain's wiring and creating the right conditions for natural focus to emerge.

Ready to transform your relationship with productivity? Robin is generously offering his complete book GetResultsology®️ as a free PDF, plus a 5-day video challenge. Subscribe now and discover how to work with your brain instead of against it.

More About Robin: Robin J. Emdon is an accountability coach and author of GetResultsology®️: The Science of Getting Stuff Done — a practical, no-fluff guide for solopreneurs who are tired of spinning their wheels. He helps clients overcome procrastination, build real momentum, and turn action into income through what he calls the Momentum Formula: Do it today. Profit tomorrow. Repeat.

Grab your free copy: https://reallyusefultips.com
Free 5-Day Challenge: skyrocketyourproductivitychallenge.com
LinkedIn: https://www.linkedin.com/in/robinjemdon/
Instagram: https://www.instagram.com/robinjemdon/

HOW I CAN SUPPORT YOU
🤑 Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
🥳 Free Guide: Learn to Write Compelling StoryBrand Copy in 5 Minutes: https://krisjones.co/copy
🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE:
🧡 YouTube: https://bit.ly/clickpodcastyoutube
💚 Apple: https://bit.ly/clickpodcastapple
💜 Spotify: https://bit.ly/clickpodcastspotify

#StoryBrand #BrandMessaging #WebsiteMarketing #FromClicktoClient #RedDoorDesigns #KrisJones #ProcrastinationHelp #ProductivityCoaching #Neuroscience #AccountabilityCoaching #GoalAchievement

Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"09 sept. 202500:19:51

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Is your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think.

Most service providers make their websites all about themselves, their credentials, their process, their methodology. But here's what I've learned after helping hundreds of coaches and consultants transform their online presence: your website should act as your top sales employee, working 24/7 to convert visitors into paying clients.

In this episode, I'm breaking down the exact StoryBrand website structure I use to turn confused visitors into committed clients. This isn't theory, it's the proven framework that's helped my clients go from crickets to booked solid, all because they finally understood how to make their website conversion-focused instead of ego-focused.


What You'll Learn:

✅ Why starting with your client's problem (not your credentials) is the secret to immediate engagement and why most coaches get this backwards

✅ The difference between external and internal problems and how addressing the emotional struggle underneath creates clients who are ready to invest

✅ How to position yourself as the guide without bragging or boasting, using pure empathy to build instant trust and authority


Ready to transform your website from a digital business card into a client-converting machine? Stop making your visitors work so hard to understand how you can help them. When you implement this StoryBrand strategy correctly, potential clients will feel seen, heard, and excited to work with you before they ever get on a call.

Hit subscribe for more no-fluff strategies that turn your expertise into a thriving, client-attracting business!


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ClientAttraction #CoachMarketing #StoryDrivenWebsite #ServiceProviderMarketing

Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber02 sept. 202500:59:54

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Is your Facebook group sitting there like a ghost town while you're scrambling to find clients everywhere else? You're not alone, and there's a strategic way to breathe life back into that dormant community.

I sat down with Megan Huber, a community building expert who has turned Facebook groups into client-converting machines for 14 years. After building over 50 groups, she knows exactly why most fail, and how to fix them.

Client acquisition has slowed dramatically in the past 18 months. Posting on Instagram and hoping for DM inquiries isn't working anymore. People need to consume you for 5-10 hours before they buy, and seven-second reels won't accomplish that.

Here's what is working: building genuine community where your ideal clients want to belong. Megan shares her exact framework for transforming any Facebook group into a buyer-ready community that consistently generates clients.


What you’ll learn:

✅ The one-hour daily strategy that converted 8% of Megan's active Facebook group members into paying clients (industry average is just 1%)

✅ Why the "hero offer" approach at $97 is filling high-ticket programs better than traditional marketing funnels

✅ The exact reactivation process Megan used to revive a Facebook group that sat archived for two years, and how she got clients within 30 days


This isn't about dancing on reels or chasing the latest social media trend. It's about creating a space where your ideal clients feel understood, supported, and ready to work with you. When you focus on building community instead of just audience, everything changes.

Ready to transform your Facebook group from a digital wasteland into your most powerful client acquisition tool? This episode shows you exactly how to do it, step by step.


More About Megan

Megan Huber is the founder of Structured Freedom Inc. and a leading voice in the coaching and online education space. Known for her simple, organic approach to business growth, Megan helps coaches and course creators turn their expertise into scalable group programs—with community, clarity, and conversion at the core.

A former public school teacher turned high-level business strategist, she blends nearly two decades of experience in education, entrepreneurship, and client success to help her clients build businesses that are profitable, sustainable, and truly Built to Last.

She’s also the creator of The Group Launch Method, host of the Built to Last podcast, and a big believer in scaling without sacrificing your life. When she’s not teaching, she’s raising a family, drinking coffee in her robe, and helping men and women create businesses that make real money and a real impact.

FREE GIVEAWAY: Perfect Group Coaching Offer Playbook: https://bit.ly/perfectgroupcoachingplaybook

STRUCTURED FREEDOM INC. FACEBOOK GROUP COMMUNITY:

https://www.facebook.com/groups/structuredfreedomforcoaches

BUILT TO LAST PODCAST: www.meganjohnsonhuber.com/podcast


—

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks26 août 202500:42:31

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Are you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing.

I sat down with Rachel Brooks to break down why most service providers struggle with website copy and how to fix it using a simple storytelling formula that works. After 20+ years helping brands like Nike craft their message, I've discovered the secret isn't about being a better writer—it's about getting outside the bottle so you can finally see your business clearly.

The biggest mistake most entrepreneurs make? They try to be the hero of their own story. But here's what actually converts visitors into clients: making your client the hero and positioning yourself as their trusted guide. It's the same formula used in every compelling movie and book, and it works just as powerfully on your website.


What You'll Learn:

✅ The "bottle effect" that makes writing about your business feel impossible (and why pushing through harder won't help)

✅ My 3-part story formula that turns confused visitors into excited prospects who already want to work with you

✅ Why collaborative copywriting beats both DIY attempts and expensive copywriters who don't capture your authentic voice


Through my Signature Story-Selling System, I help client-based businesses create website copy that works 24/7 so they can stop wasting time on sales calls explaining what they do. When your story is clear, everything becomes easier—from social media posts to discovery calls.

Ready to transform your website from digital brochure to client magnet? This conversation will show you exactly how to craft copy that converts, whether you're just starting out or ready to scale. Your ideal clients are waiting to hear your story—let's make sure they can finally understand it.

Subscribe and listen to discover how the right story can multiply your revenue and give you the freedom to focus on what you do best!


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: ⁠https://www.reddoordesigns.com/⁠

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: ⁠https://krisjones.co/copy⁠

🥰 Connect on Instagram: ⁠https://instagram.com/reddoordesign  ⁠


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube:⁠ https://bit.ly/clickpodcastyoutube⁠

💚 Apple:⁠ https://bit.ly/clickpodcastapple⁠

💜Spotify:⁠ https://bit.ly/clickpodcastspotify⁠


Connect with Rachel on Instagram: https://instagram.com/iamrachelbrooks

Rachel’s Website: ⁠https://iamrachelbrooks.com⁠

Rachel’s Podcast: ⁠https://iamrachelbrooks.com/podcast/⁠


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #ServiceProviders

Ep. 39 | Turn Your DMs Into Your Email List: Tracy Beavers' System for Effortless Growth19 août 202500:38:14

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


Do you feel invisible in the crowded online space, exhausted from creating content that doesn't seem to attract your ideal clients?

Tracy Beavers knows exactly how that feels. After 20+ years in award-winning corporate sales, she made the leap to entrepreneurship and discovered that building genuine relationships is the secret to sustainable business growth, not endless content creation or being everywhere online.

In this episode, Tracy shares her proven system for growing your email list through authentic connections rather than complicated funnels or paid advertising. She reveals why your email list is your business insurance policy and how to turn casual DM conversations into loyal subscribers who become clients.

You'll discover Tracy's relationship-first approach to sales that removes the pressure and awkwardness from selling. Instead of focusing on the transaction, she teaches you how to build genuine connections that naturally lead to business growth through referrals, collaborations, and self-identifying clients.


✅ Why your email list is more valuable than any social media following

✅ Tracy's simple system for turning DM conversations into email subscribers

✅ How to shift your sales mindset from transaction-focused to relationship-building


Tracy proves that you don't need to be on every platform or create daily content to build a thriving business. Her clients regularly see 50% growth in their email lists by focusing on just one platform and building authentic relationships within their ideal client communities.

Ready to stop feeling invisible online and start building genuine connections that grow your business? Listen to this episode and discover how relationship-based marketing can transform your business without the overwhelm.

Subscribe now and learn how to make every online interaction count toward building your ideal client community.


More About Tracy

As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!”

Website: https://www.tracybeavers.com

YouTube Channel: https://youtube.com/@tracybeaverscoaching

Free FB Group: https://www.facebook.com/groups/beaconfidententrepreneur

Podcast: https://podcasts.apple.com/us/podcast/create-online-business-success/id1751582214

LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #EmailListBuilding #SalesCoaching #OnlineBusinessGrowth #RelationshipMarketing #FacebookGroups

Ep. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand12 août 202500:20:41

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources

Here’s how to turn your confusing site into a money-making machine, with StoryBrand.

Why does your gorgeous website feel like it's working against you instead of for you?

You've invested time, energy, and maybe even thousands of dollars into making your website look professional. The colors are perfect, the photos are stunning, and the layout is clean. Yet somehow, you're still not getting the clients you deserve.

The truth is, a beautiful website without story is just an expensive digital brochure.

In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites from pretty but powerless into client-generating machines. I'll walk you through why most service providers unknowingly sabotage their own success by positioning themselves as the hero instead of the guide, and how one simple shift can completely change your business trajectory.


What You'll Learn:

✅ Why 99% of websites fail to convert - even the gorgeous ones that cost $20K+ to create

✅ The 5-second test your header must pass to capture attention and inspire action (most websites fail this miserably)

✅ How to transform a weak "Book a Call" button into a compelling invitation that gets clicked


Your website should work as your top salesperson 24/7, not as a digital placeholder that sends potential clients running to your competitors. When you harness the power of story using the proven StoryBrand framework, your website becomes a client-attraction machine that builds trust, creates connection, and fills your calendar with ideal clients who are excited to work with you.

Ready to stop wasting your website's potential? Hit play and discover how to turn your story into your most powerful sales tool.


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ServiceProviders #ClientAttraction #MarketingStrategy


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