Explore every episode of the podcast Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing:

“It’s too expensive.”

“I need to think about it.”

“Now’s not the right time.”

If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.

In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.

Tune in To Learn:

• What the most common pricing objections really signal (hint: it’s rarely about the money)
• Why “too expensive” usually means unclear value—or misaligned audience
• How to handle “I need to think about it” without chasing or discounting
• The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease

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✨ Mentioned in this episode:

→ Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!

Instagram: https://www.instagram.com/krystle.church 

LinkedIn: https://www.linkedin.com/in/krystle-church/ 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue.

In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider.

Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity.

Tune in To Learn:

• Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are
• The hidden costs of undercharging (burnout, resentment, client churn)
• The psychology of price and how it shapes your perceived value in the market
• How to align your copywriting rates with your season of business, experience, and goals

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✨ Mentioned in this episode:

→ Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!

Instagram: https://www.instagram.com/krystle.church 

LinkedIn: https://www.linkedin.com/in/krystle-church/ 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business.

We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money)

Tune in To Learn:

• The freelancer mindset that's keeping you trapped 
• What it actually means to think like a business owner 
• The questions business owners ask that freelancers don't
• How being around people who already think like business owners accelerates your transformation

Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno.

Listening after enrollment closed? Join the waitlist and we'll let you know when spots open again.

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO!

Tap ‘PLAY’ to listen now!

Tune in To Learn:

• Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back
• The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy)
• How proximity to the right people rewires your brain to believe bigger things are possible
• Why consumption isn't enough anymore—you need connection, collaboration, and real conversations
• How Krystle used proximity and positive propaganda to build the business she has today

>> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real.

This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career.

Press ‘PLAY’ to listen to the episode now!

In this episode, we're covering:

• What is possible on the other side of a transition season
• The questions to ask yourself right now to clarify your own vision (what's your gap? who are you becoming? what does your environment look like?)
• What you actually need to get there: the right environment, ongoing support, and the right relationships
• The invitation to stop doing this alone and step into the space that will support your becoming

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

>> GET YOUR EARLY BIRD TICKET TO JUNO LIVE: Krystlechurch.com/Juno-Live 

>>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau.

And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to show you how to finally move forward.

*This is Part 5 of The Shift Series—a 6-part mini-series on moving through transition instead of staying stuck in it.

Tap ‘PLAY’ to listen now.

Tune in To Learn:

• The honest difference between being stuck and being in transition (and how to diagnose where you really are)
• The three reasons you've been stuck so long: waiting to be ready, doing it alone, and preparing instead of acting
• Why "ready" never comes—and why moving is HOW you get ready
• What it actually takes to get unstuck: start NOW, change your environment immediately, get support

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Ready to finally move forward? Join the waitlist for our private female and non-binary copywriter community, Juno! This is an exclusive membership for those working in the copywriting industry and a chance for copywriters to get strategy, coaching, referrals, and build their network with like-minded peers. >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become.

This is Part 4 of The Shift Series—a 6-part mini-series on building the relationships as a female copywriter that support your becoming.

>> Press ‘PLAY’ to listen now <<

In this episode, you’ll learn:

• Why comfortable proximity doesn't create growth (it creates stagnation)
• The four types of relationships you need during transition: people who challenge you, share perspectives, collaborate with you, and reflect your next version
• What makes friendships feel expansive vs. draining
• How to actually find these relationships (and why you have to be intentional)
• Why I created Juno—the space I looked for for years and couldn't find

Ready to surround yourself with the right community of copywriters? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom to get the behind-the-scenes of building a copywriting business that gives you more than it takes.

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Like this show? Write a 5-star review — even just one sentence helps me bring you more content each week. 

Resources & Follow:

→ Join the BEST Membership for Women & Non-Binary Copywriters: https://krystlechurch.com/Juno

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Follow on IG: https://www.instagram.com/krystle.church 

Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for.

In this episode, we're covering:

• Why transition is actually identity work (not just a strategy problem)
• What it means to undo who you've become in a beautiful collection of changes to become who you want to be
• Why you can't hold onto the old version while stepping into the new one (and what happens when you try)
• The fears that keep us clinging to who we were (losing yourself, outgrowing people, being too much)
• How identity transformation actually happens (new experiences, mirrors, practice)

This is Episode 3 of The Shift Series—a 6-part mini-series on navigating the gap between who you've been and who you're becoming.

>> PRESS PLAY TO LISTEN NOW <<

Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom for weekly behind-the-scenes insights on building a business that supports who you're becoming (not just who you've been).

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get on the waitlist for the best female-only copywriting community in our industry → https://krystlechurch.com/Juno

→ The KC Website: https://krystlechurch.com/Junottps://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

You can have the best strategy, work the hardest, and be completely committed to your growth—but if your environment isn't supporting the transformation you're trying to make, you're going to stay stuck. Because transition isn't a strategy problem. It's an *environment* problem.

In this episode, we're covering:

• The truth about becoming: you can't create new beliefs in old environments
• Why you literally cannot step into a new season while you're still in your old environment
• What happens when you try to become someone new in a space that only knows the old you
• How the women who move through transition fastest approach their environment differently

This is Part 2 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.

>> LISTEN TO THE EPISODE NOW <<

Not on my email list yet? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom — I have something coming soon and you won't want to miss it. 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Follow on IG: https://www.instagram.com/krystle.church 

I've been in a transition season for two years. And for most of that time, I kept asking myself the same question: "Why is this taking so long?" If you've been feeling restless in your business, like you've outgrown what you've built but can't quite reach what's next—this episode is for you.

Tune in To Learn:

• The emotional and logistical signs you're in a transition season (and why recognizing them changes everything)
• Why transition seasons feel so lonely—and why it's hard to talk about with people who aren't in one themselves
• What it actually means to live in the gap between who you were and who you're becoming
• Why the discomfort you're feeling isn't failure—it's growth
• What's possible on the other side of transition (and why it's worth staying in the gap)

This is Episode 1 of The Shift Series—a 6-part mini-series on what it really takes to move from where you are to where you want to be.

>> Pres 'Play' Now

Not getting The Copy Classroom Newsletter yet? It’s where Copywriters learn to think like Business Owners. Get Edition 01 instantly here: Krystlechurch.com/copyclassroom 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Follow on IG: https://www.instagram.com/krystle.church 

If you’ve ever felt like you’ve outgrown the room you’re in but weren’t sure where to go next → this episode is for you.

Today, I’m pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I’ve been quietly building for copywriters who're ready to move differently. 

You’ll hear the story behind why I created it, what makes it different from every other community out there, and how it’s designed to support the next version of your business. If you’ve been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play’ to get all the details.

Tune in To Learn:

• How Juno is different to other copywriter communities
• What happens when you step into a room that reflects who you’re becoming
• The two curriculum tracks launching inside Juno (and how to know which one’s for you)
• What the full 6-month experience looks like—coaching, critique, community, and curriculum
• Why this isn’t just support—it’s belonging, momentum, and strategy that moves with you

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🌙 Doors to Juno open soon & the waitlist is now live! Founding spots are limited, so if you’re feeling the pull… now’s the time to step in.

Krystlechurch.com/juno-waitlist 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can’t do this next version alone.

In this episode, I’m sharing how to recognize the season you’re in—and how to know when it’s time to find your people again. Especially if you’ve been trying to figure it all out on your own lately, this one’s for you.

Tune in To Learn:

• The 6 tell-tale signs it’s time to find your community
• The No.1 thing missing in our Copywriting Industry
• Different ways to tap into or create a new community
• Why I made Juno and who it’s for

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Get on the waitlist for my new Copywriter Community, Juno that’s opening Founding Member seats soon: Krystlechurch.com/junowaitlist 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

What if the problem isn’t how long it’s taking—but the fact that you’re doing it in isolation?

In this episode, we’re unpacking the real reason so many talented, hardworking copywriters feel stuck in the in-between: not because they’re off track, but because they’re building without proximity, support, or reflection. If you’ve been quietly wondering why it all still feels so heavy—this conversation is the recalibration you didn’t know you needed.

Because you’re not behind.

You’re just ready for a new kind of room. Tap ‘play’ to listen now.

Tune in To Learn:

• Why feeling “behind” is often a signal—not a symptom
• The subtle ways isolation slows your growth (even when you're working hard)
• What proximity to the right people actually does for your business
• How to shorten your timeline without rushing the process

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🔗 Join the waitlist for Juno: Krystlechurch.com/JunoWaitlist 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Sometimes, the conversations that change us aren’t business masterminds or strategy calls—they’re quiet, unexpected lunches with women who’ve lived full, brave lives. In this episode, I share the story of one of those moments and the realization it sparked: growth doesn’t just come from effort—it comes from environment.

If you’ve been feeling like growth is taking longer than it should, this episode is your reminder that you’re not behind—you might just be building in isolation.

Tune in To Learn:

• The hidden cost of building alone (and how to shift it)
• How personal environments shape professional momentum
• The difference between any community and the right community
• How to reflect on the rooms you’re in—and whether they’re serving your growth
• What’s coming soon inside Juno, and why it might be your next step

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Get on the Waitlist for Juno, our new female & non-binary copywriter-only community coming soon: https://Krystlechurch.com/Junowaitilst  

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Feeling stuck in the solo routine of copywriting? It’s time to break out and level up.

In this snappy pep talk, Krystle dives into the transformative power of finding your tribe. Drawing from her own experiences of moving to Barcelona and actively cultivating a new community, she discusses why surrounding yourself with the right people is crucial—not just for personal growth but for professional success as well. This episode will inspire you to rethink your connections and embrace new relationships that challenge and champion you AND your business!

Tune in To Learn:

• Why the right community matters deeply if you’re a copywriter
• How new relationships can spark personal and professional growth
• Steps to actively seek out and cultivate meaningful connections
• The impact of outgrowing old relationships and embracing new ones
• Strategies to surround yourself with people who push you to excel

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Wondering why your goals aren’t showing up as quickly as you’d like? 

In today’s milestone episode, I’m taking you behind the scenes of creating 200 episodes for the Freedom Found Podcast—and what this journey has taught me about the true power of consistency, delayed gratification, and playing the long game. I’m sharing the hard truths, the not-so-glamorous moments, and the lessons learned from showing up every week even when results weren’t immediate.

If you’ve ever thought about giving up on a goal or doubted whether your efforts were paying off, this episode is your invitation to see things through to the other side. Because success often shows up in the most unexpected ways, long after the work has been done.

Tune in To Learn:

• How being consistent will build trust & authority for your brand
• The compounding effect of taking small actions weekly
• Why delayed results are actually some of the most powerful results you’ll get!
• The truth about quick wins vs. long-term gains
• My pep talk and accountability nudge to audit your current business goals

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table.

In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales.

Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how to tap into urgency that feels relevant and compelling to your audience, plus two powerful tools we use inside Freedom Found Collective to increase conversions without cheapening the offer.

If you want to stop relying on discounts and start selling in a way that attracts the right buyers, this episode is for you.

Tune in To Learn:

• Why discounts didn’t notably increase our conversions—and what actually did
• How to create Urgency Themes that make your audience feel compelled to buy now
• The Quick-Win Timeline Promise and how it makes your offer feel instantly valuable
• How to replace ineffective launch tactics with strategies that attract higher-quality buyers

🚀 Next step: If you loved this deeper episode, you’re going to love The Copywriter MBA—our 5-day live training event starting February 10, 2025.

We’ll be covering how to sell more of your copywriting course, product, or program—without discounts or gimmicks.

➡️ Join us now at krystlechurch.com/copywritermba for free

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top.

Along the way Amy is sharing her thoughts on pricing, positioning yourself as a strategist, not an order taker, and what she thinks copywriters need to do to stand out in the world of AI today.

Hit ‘Play’ now and listen to this special What Made The Difference episode of the Freedom Found Podcast.

Tune in To Learn:

• How Amy accidentally became a serial business owner
• The key ingredients copywriters need to be seen as a strategist by their clients
• Why some copywriters charge $3k and others $30k for the “same” work
• Amy’s top success influencers and the importance mentorship played in her career

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

→ Connect with Amy Posner at: http://www.amyposner.com

→ Follow Amy Posner on LinkedIn: https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

Ever wished you could take 4 months off from your Copywriting business to vacation around the world? Last week I sat down for a graduation call with our client Alethea who we have helped over the last year as she’s transformed her business from one that was causing her monthly burnout into something that let her take 4 months off this past year and travel to incredible places like Machu Picchu and the Galapagos Islands! And after we had this conversation I just knew this is something you needed to hear. Whether you’re considering FFC and you want to hear about that in our client’s own words - or you are looking for proof to show your brain that your big, audacious dreams are easier to grab onto than you think - it’s time to hit ‘Play’ and hear how Freedom Found Collective helped this Copywriter work less, earn more, and take more vacations! 

Tune in To Learn:

• How the holistic program approach helped Alethea change her business priorities
• How Freedom Found Collective helps copywriters scale their business
• The key changes Alethea made to work less and take more vacations
• How FFC continues to adapt and better itself for the copywriters we serve

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Ever wonder how other copywriters are setting goals and tackling them?

In this episode of The Freedom Found Podcast, I’m pulling back the curtain and telling all on what happened in the KC Brand in 2024. I’m taking you along as I review the strategies and goals we set for our business and how they panned out in real life. Discover which goals were achieved, which fell short, and the valuable lessons learned along the way.

Then swipe the nugget of wisdom most helpful to you as you grow your copywriting business this year. I’m sharing our experiences with increasing profit margins, decreasing working hours, prioritizing scalable offers, and taking multiple vacations. This episode is packed with actionable advice and inspiration to help you make 2025 your most successful year yet!

Tune in To Learn:

• How Krystle and Dale increased their profit margins to nearly 80%
• Why we decided to prioritize their scalable offers over the KC Copy Studio
• How they decreased their working hours to less than 30 hours per week
• The importance of setting clear priorities and focusing on what truly matters in business

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Want to know how to increase the sales for your next digital product or coaching program launch? I’m pulling back the curtain to reveal the top 5 data points that came out of our recent launch and helped buyers make a ‘YES’ decision. 

This episode is perfect for copywriters who want the inside scoop on maybe why past launches haven’t recently worked or how to ensure your next one does. 

Tune in To Learn:

• What bonuses work and what ones don’t
• How answering customer questions will make you sales
• What happened when I sent 3x the number of launch emails
• How to build brand loyalty so people buy over and over again

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

If you’re tired of waiting for random projects to come your way - or feeling like you’re only attracting the kind of clients you feel like you ‘have’ to take on because it’s money in the door vs ones you WANT to take on…you need to hear how Michelle gave her business a massive GLOW UP! 

Listen in to this interview where Michelle spills the tea on how working together transformed her messaging, confidence, and put her on the map as the Go-To Beauty Copywriter.

Tune in To Learn:

• How getting an outside perspective on her messaging changed everything
• How she built a waitlist of hot clients ready to work with her
• The mindset shifts she had to overcome
• The shifts made to her website & Instagram marketing

Want to give your business a Glow-Up like Michelle’s?

Join our next cohort of Copywriter Camp here: krystlechurch.com/camp 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

If you’re actively trying to grow your copywriting business by booking more copywriting projects or retainer work - chances are, you’re working your booty off to get in front of your ideal clients and hopefully have a Discovery Call with those who are qualified. 

But for some reason 3 out of every 4 Discovery calls you get on end with “Let me think about it!” Or “I’ll get back to you soon” 

Yet they rarely ever come back with a ‘Yes, I’m in!’

If that’s you, we know you’re doing something right to get people to the call, but the call itself isn’t doing your or your client the service is should be! So if you’re not closing 80% or more of your sales calls, it’s time to upgrade the outdated Discovery call for a process that gets you more ‘YES’ clients before you even end the zoom room.

Tap ‘PLAY’ on this episode to hear my 4 Secret Sales Call Strategies

Tune in To Learn:

• Why I don’t call them Discovery Calls anymore (and why you shouldn’t either)
• How to position your pitch as something prospects start asking YOU for
• The 5-Part Sales Call Process that facilitates successful conversations
• What business owners are looking for most in copywriters they contract to in 2025

Want to install the full feel-good sales call strategy that’s been working for me for years into your business? Enroll in Sales Call Genius Masterclass Now: https://krystlechurch.com/sales-call-genius 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Welcome back to the Freedom Found Podcast, where we help copywriters build profitable and freeing businesses they love.

If you’re a copywriter struggling to sign new clients for projects or retainers but you’re not sure why it’s just not working — this episode is for you. Today, we’re breaking down a step-by-step process to help you diagnose what’s going wrong with your lead generation efforts. Whether it’s your offer, your messaging, or how you’re showing up, figure out in just 25 minutes or less how to get to the root of the problem so you can start fixing it.

Tune in To Learn:

• The first thing you should assess when leads aren't coming in
• Why a messy offer might be losing you leads
• How to assess if you’re reaching the right audience
• The role consistent visibility plays in attracting leads
• Where to start to improve your lead gen system
• Why lead nurturing might be your missing link

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

One of Dale and my favorite things to do is spend time with copywriters in our community - so this week we decided to surprise our email list with a link to our private Zoom room where we’d hosted open office hours to Ask Us Anything!

We took questions from the women in the room about how to develop, grow, and scale a scalable offer. We dug into how to know if your product idea is actually a good idea, how to decide between which goal to start with first. And so much more.

Tune in to this Live Coaching Session where Dale and I share our experiences, thoughts, and opinions candidly.

And if you want to be on the list in the future to get opportunities like this and other free fun events and learning opportunities we do for copywriters, head to Krystlechurch.com right now to sign up for one of our freebies to join the list.

Tune in To Learn:

• The three elements needed to create the perfect offer
• How to prioritize which goal should come first
• How to give yourself permission to start now

Email the word ‘CAMP’ to hello@Krystlechurch.com for more information on Copywriter Camp and when our next enrollment date will be.

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Have a messy copywriting course that you want to transform into a streamlined success your students actually rave about? In this episode, you’re hearing the raw details, data, and strategies our Collective Client, Lauren, used to turn her low 13% course engagement rate to an impressive 61% completion rate and growing and a library of positive testimonials from her students!

Lauren’s journey with us inside Freedom Found Collective not only revamped her entire approach but also re-ignited her passion for her business!

We focused on swapping out a fire hose of information for a nurturing garden hose approach, leading to stellar student outcomes and renewed enthusiasm in her business. Alongside my Co-Coach Dale and with our background in curriculum design, we helped Lauren map a detailed curriculum that brought newfound clarity and results. Trust us, if you’ve got a course, you’ll want to take notes on this one.

Tune in To Learn:

• What to do when your course isn’t getting rave reviews
• The keys to student engagement and completion
• The importance of real-world applications in your course curriculum 
• How to turn your passion into profitability

Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE 

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income. 

Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined, profitable business model that’s helping her scale. 

She is such an ideal client for us because Sheena was ready ot roll up her sleeves and build momentum for her growth from day one inside of the program! Let's break down how, in just a handful of months, she’s achieved what many aspire to — maintaining her income while working less.

Tap ‘Play’ to listen now!

Tune in To Learn:

• The magic of reducing work hours effectively
• How personalized coaching transformed Sheena’s business
• Key strategies for managing junior writers
• Maintaining six-figure income with a lighter workload
• Emotional neutrality in business ownership

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Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how to juggle being the breadwinner and an entrepreneur in your relationship? Karina F. Daves, a relationship coach (shared by Beyonce’s mom) joins us to uncover her own labyrinth of balancing personal dreams and her husband's, literal high-speed aspirations. As the daughter of immigrants, Karina's journey is a riveting testament to the power of faith, support, and unflinching honesty in relationships. 

Karina's story is not just about achieving financial balance; it's a saga of breaking generational cycles and redefining what true support looks like in a modern marriage. She shares intimate anecdotes of marital conflicts, strategies for being the main breadwinner, and the often-overlooked importance of a solid support system.

Walk Away Knowing:

• How to start balancing work and entrepreneurship with your life
• How career-jealousy can show up in marriage
• The power of collaborative communication
• Strategies for breaking generational cycles

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Karina F. Daves: Social: Instagram.com/karinafdaves 

Website: https://karinafdaves.com/ 

Podcast: https://karinafdaves.com/podcast-page

Ready to elevate your copywriting career and push past your own limits? In this compelling conversation with the visionary co-founder of the Copywriter Club. In this revealing conversation, Rob unpacks the pivotal elements that skyrocketed his career—from the transformative power of mentorship to the critical role of connecting with like-minded peers.

Tap ‘Play’ now to dive into Rob’s journey, exploring how stepping into the unknown and embracing uncertainty became key to his success. This episode is packed with actionable insights and hard-earned wisdom that will challenge your perspectives and hopefully, ignite your drive.

Rob’s candid advice is a can’t miss!

Walk Away Knowing:

• The three game-changing strategies for copywriting success
• How to leverage mentorship and peer connections for growth
• How to face fears & the power of taking bold action
• The crucial role of community in entrepreneurial success
• Why investing wisely in your business can accelerate growth

🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Rob In this secret, 10 Min episode Rob tells all on how The Copywriter Club IRL Event was a total mistake that turned into the biggest in real life event in the industry for years to come. Listen Now.

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Today’s Guest: Social: Instagram.com/marsh8, https://www.instagram.com/thecopywriterclub 

Website: https://thecopywriterclub.com/ 

Free Resource:  thecopywriterclub.com/findaclient

Are You Settling for Burnout in Your Business? Or have you been there and you’re afraid to repeat that cycle?

In this episode of the Freedom Found Podcast, I reveal how Dale and I confronted our own endless burnout and made radical changes to our business to make us happier in it. What started as an overwhelming hustle ended up as a powerful transformation towards a work-optional lifestyle.

Discover how we turned our business around to prioritize flexibility and time off, and what you can do to avoid the same pitfalls. You’ll get an inside look at our journey from feeling trapped in a business model that didn’t fit our lifestyle to crafting a system that supports our dream life.

Walk Away Knowing:

• The pitfalls of overworking in business
• How we redesigned our business model
• Steps to achieving a work-optional lifestyle
• The importance of aligning work with personal freedom
• Lessons learned from our journey to more flexibility

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Ever wondered what it takes to let go of the pieces of your business that are holding you back so you can FINALLY make space for your greatest success yet? Get ready Copywriter because Nicole Culver, founder of Elevated, is opening up about some of the hardest decisions she’s had to make in business to propel her growth – including the bold move to shut down one company to focus on another.

In this raw What Made the Difference episode on the Freedom Found Podcast, Nicole reveals how she sculpted her path to sustainable success while setting boundaries and redefining what freedom truly means for an entrepreneur and now a CEO. 

From overcoming burnout to embracing patience and personal growth, her story is a masterclass in strategic pivoting and deliberate detachment from her business as her identity - a mindset all entrepreneurs need to adopt.

Walk Away Knowing:

• How quitting can be liberating
• How Nicole transitioned from teacher to thriving entrepreneur
• The importance of focusing on one priority for growth
• The step by step of closing one business to prioritize another
• The impact of setting boundaries and redefining success
• How to embracing patience and personal growth for lasting success

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Nicole Culver: Social: https://www.instagram.com/nicoleculver/ 

Website: https://nicoleculver.co/

I could NEVER understand why, no matter how hard I worked, my copywriting business wasn’t growing as fast as I wanted it to. My calendar was full to tasks, projects, new visibility tactics yet I never seemed to hit all the goals on my list. 

If you’ve ever felt stuck wishing for new clients or more consistent sales, only to find your efforts scattered and lacking results - this Freedom Found Podcast episode is a can’t miss. I’m sharing one of the top lessons that, once I learned, changed EVERYTHING in my business - and had us growing more than ever.

Since implementing this, Dale & I have transformed our business into a more profitable, efficient, and enjoyable venture, and it all comes down to prioritizing these two key areas.

Walk Away Knowing:

• The real impact of Selling
• How Serving builds client loyalty
• Balancing priorities for business growth
• Overcoming distractions to stay focused
• Real-life insights from Copywriter Camp

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Feel like your copywriting business needs a tune up? Like if you made just a few intentional tweaks (think: to your pricing, business model, processes, or strategy) that you could FINALLY unlock the path to reach your next goals? Then it’s time you hear from the sought-after copywriters and Founders of Content Bistro, Mayank and Prerna Malik who have over 15 years of experience in the Copywriting Industry. And if that’s not impressive enough, their client portfolio includes some of the brightest names in the industry, such as Pat Flynn, Vanessa Lau, Joanna Wiebe, Amy Porterfield, and others! 

🧠Whether you're crafting copy, refining your offerings, or fine-tuning your business model, inside this episode of The Freedom Found Podcast, Prerna and Mayank are serving up tactical advice, from the easy way to start making Data-Driven Decisions, to Leveraging the '4P Momentum Machine' to facilitate the sustainable growth of your business.

Walk Away Knowing:

• Why You Need to Start Documenting How You Work
• How To Level Up As A Copywriter & Start Thinking Like a Strategist
• Discover the monumental difference between thinking you're tracking data and actually doing it. 
• How to Take Your Wealth Beyond The Business

🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Contentbistro To swipe Content Bistro’s 4P Momentum Machine Framework to amplify your business's growth and sustainably. Listen to this bite-sized episode now!

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Content Bistro: Social: Instagram.com/@contentbistro

Website: https://contentbistro.com/ 

Watch Content Bistro’s Free AI Training: https://contentbistro.com/amplify/

Ever found yourself questioning where all your hard-earned profits are disappearing to? You’re not alone. Or how much extra you’d have in the bank if you could find and fix that leak? 

Announcing this *highly anticipated* episode revealing the results of this MASSIVE change I made in my business 12 months ago and how this strategy could help you, too. So tap ‘Play’ now and listen as I dive into a time when my business seemed to grow in all the wrong ways while my profits were shrinking.

I’ll share my journey of realizing that even as my business expanded and my team grew, profitability wasn’t as straightforward as it seemed. If you’re struggling to see where your money is going or how to boost your take-home income, this episode is for you.

Walk Away Knowing:

• Why increased revenue doesn’t always mean higher profits
• The unexpected draw-backs of growing a team
• How to spot and fix hidden profit leaks
• Balancing team expansion with profitability
• Simple strategies to increase your take-home pay

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

This may just be our rawest, most vulnerable guest interview to date — In this unfiltered episode of the Freedom Found Podcast, we’re not wasting any time digging into an extraordinary conversation with Jen Szpigiel, founder of Becoming Iconic. 

This isn’t your typical success story — Jen opens up about the personal, real moments that shaped her multi-million dollar company. 

Jen shares candidly about confronting guilt and shame around wealth, the emotional challenges of sacrificial living we often don’t know we’re trapped by, and the surprising truths behind achieving and sustaining success. This episode offers a rare glimpse into the personal struggles and triumphs that even seasoned founders rarely discuss.

Don’t miss this chance to hear how you can break the mold, too.

Walk Away Knowing:

• The defining choice that shifted Jen’s career
• How deep self-trust led to unprecedented success
• Navigating the guilt and shame of wealth
• The intersection of wealth, gender dynamics, and empowerment
• Building a lasting legacy beyond financial success

🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Jen In this secret, 20 Min episode Jen Szpigiel shares the BEST piece of advice I’ve ever heard to start rewriting your relationship with your business. Listen Now.

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Jen Szpigiel: Social: Instagram.com/Becomingiconic 

Website: https://becomingiconic.co/ 

Free Resource: https://becomingiconic.co/magazine

Ever found yourself stuck in a cycle of comparison, wondering how others seem to reach new heights while you’re burning the candle at both ends? 

In this episode, I reveal a crucial lesson that transformed our business from overworking to thriving. Discover how shifting priorities and focusing on the right skills can drastically improve your results while reducing your workload.

I’ll share the pivotal moment when I realized that business is a skill—one that can be developed and optimized just like any other. You’ll learn how we transitioned from working 50-hour weeks to achieving record revenue with significantly fewer hours. Plus, get actionable insights on the importance of mastering selling and seeking mentorship to fast-track your success.

Curious about how you can achieve more with less effort? Hit ‘Play’ now to find out how a shift in mindset and approach can lead to extraordinary results!

Walk Away Knowing:

• The Skill Behind Business Success
• How We Maximized Revenue with Less Work
• Strategic Shifts for Enhanced Efficiency
• How to Start Mastering the Art of Selling
• Leveraging Mentorship for Growth

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Ever wonder how the Top Copywriters you see actually became the revered experts we know and love? In my chat with the inspiring Eman Ismail, we unpack her journey from working at a local food charity to building a thriving email marketing business. And with that, the key decisions, strategies, and approaches that made her successful, and those that didn’t. Eman and I dive into how she leveraged her copywriting skills to create impactful email funnels, how she’s launching a new iteration of her business as an agency and how mindset coaching transformed her approach to business. 

Join me as we sit down with Eman and explore the dynamics of creating our own platforms and plan for freedom in our entrepreneurial pursuits. If you’re a copywriter ready to elevate your business game >> this is a Freedom Found Podcast episode you can’t afford to miss.

Walk Away Knowing:

• Why overcoming challenges in money mindset is essential to your growth
• The power of crafting your brand
• How being a strategist, not just a copywriter can transform your results
• The best way to get visible and shine in YOUR business
• The importance of specializing and niching your business to stand out

🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/eman

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church

Connect With Eman Ismail: Social: Instagram.com/@emancopyco 

Website: https://emancopyco.com/ 

Podcast: https://emancopyco.com/podcast/

Get ready because I’m unveiling the secrets of Top Copywriters to help you succeed, too!

Welcome to the *What Made the Difference Series* on the Freedom Found Podcast! In this exciting new interview & solo collection, I’ve partnered with some of the industry’s favorite Copywriters & Entrepreneurs, pulling back the curtain to reveal the transformative insights and pivotal lessons from their journeys.

>> Ever wondered what really makes the difference between merely getting by and achieving extraordinary success? You’re about to dive into the conversations that usually happen behind closed doors—those raw, honest discussions that reveal what truly propels top performers forward.

In this introduction episode, get the sneak peek at the powerhouse guests who will be sharing their invaluable experiences and lessons and the first most important success strategy I’ve deployed countless times in my business to get what I want.

In this series you’ll learn from:

•  **Rob Marsh**, Co-Founder of The Copywriter Club, will shed light on how mentorship and stepping into the unknown transformed his career and business.
• **Prerna and Mayank Malik** of Content Bistro, who’ve written for industry giants like Vanessa Lau and Pat Flynn, will discuss how diversifying their revenue streams fueled their phenomenal growth.
• **Eman Ismail**, one of today’s top email copywriters whose work has generated millions, will share her journey from order-taker to in-demand strategist.
• **Nicole Culver**, CEO of a 7-figure coaching business, will reveal how she made the critical decision to go all-in on one idea and what it took to close down the business holding her back.
•  **Jen Szpigiel**, a leading figure in the entrepreneurial space with a multi-million dollar company, will explain how letting go of sacrificial living unlocked unprecedented success.
• **Karina F. Daves**, renowned relationship coach, will offer real-time coaching on overcoming disagreements and share how addressing her own jealousy transformed her life for the better.

Hit ‘Play’ now and discover what happens when top entrepreneurs share their most candid experiences and insights.

Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Have you ever wondered what truly sets a business apart in a crowded market? In this episode, I’m revealing the critical element that has driven our sales growth and strengthened client loyalty over the past year. 

It's not just about having a standout offer—it's about discovering and harnessing what makes your product or service uniquely compelling. If you're struggling to maximize the sales potential of your course, template, or program, this episode will shed light on how to uncover and leverage the differentiators that can propel your success.

Tune in To Learn:

• How we apply differentiation strategies to sell more offers
• The power of uncovering your unique business strengths
• How you can start attracting more customers with uniqueness

Get on the FFC Waitlist: https://krystlechurch.com/mastermind

Get the FREE Private Podcast → Copywriter’s Guide: How to Make $20k Months from your Course, Product, or Template Shop https://krystlechurch.com/privatepodcast 

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Resources & Follow:

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church 

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Have you been feeling a little restless? A little like where you are now isn’t serving you the way it used to? In this episode, we dive into the transformative journey of stepping into a bigger life and embracing the potential you’ve felt calling you. If you’re a copywriter who feels you’ve outgrown your current reality and are ready for something more fulfilling, this episode is for you.

Discover how to bring the vision of your ideal life into your daily routine, blending future aspirations with present actions. I’ll guide you through conceptual insights and tangible steps to make this shift a reality, helping you understand the power of envisioning a bigger future and overcoming limiting beliefs.

I hope this episode empowers you to take charge of your journey and start living the life you’ve always imagined.

Tune in To Learn:

• How to recognize and embrace the call to a bigger life
• The concept of future feeling and how it impacts your present
• Tangible actions to start moving toward your ideal life today

Get the FREE Private Podcast → The Copywriter’s Guide: to How to make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

In this episode, I reveal the art of one of my favorite launch strategies: pre-selling spots! If you’re a copywriter with a program, course, or other digital offer with open and closed enrollment - I made this episode for you using our recent launch of Copywriter Camp as a case study. Learn the exact steps we took to pre-fill our brand new program before even going public, ensuring a stress-free launch and validated offer. I discuss the creation and structuring of an irresistible offer, personalized outreach, and the power of private invitations. Discover how you can apply these strategies to your own scalable offers, and the benefits of validating offers before full-scale launches. I hope this behind-the-scenes look will inspire you to approach your next enrollment with confidence and creativity.

Tune in To Learn:

• Pre-Selling Strategies
• How to present the offer
• How to send private invitations
• Who to send them to
• And how to open doors with your next cohort already partially filled

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Have you ever wondered if working long hours is truly necessary for success? In this Freedom Found Podcast Episode I’m sharing how Dale and I transformed our work-life balance by embracing a “low work” approach — while still driving impressive growth for our copywriting business. This isn't your usual productivity chat—think less grind, more Sangria.

I walk you through our experience of cutting the fluff, streamlining processes, and leveraging superior offers to maintain revenue streams—even while moving our lives to new countries and continents! I hope these practical insights and anecdotes challenge your beliefs about work and success the way the experience did for me.

Tune in To Learn:

• How to start re-evaluating your current business calendar
• What in your business deserves your focus and time
• How to cut out the "fluff" and get untethered from your business
• My favorite offers that support this Low-work lifestyle the best

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ Learn How to Transform Your Copywriting Experience into a Product or Program in Monetize Masterclass

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Ever feel your product or service is being overlooked? It might be your positioning strategy—or lack thereof.

If you want to stand out in today’s market it’s time to explore and identify the secret sauce that distinguishes the perceived *great* from the good. I don’t want you to just listen to this episode — get ready to take notes on how to elevate your game with tangible strategies drawn from our proprietary positioning process.

We'll redefine how you see your market presence and clarify why getting specific with positioning isn't merely an advantage but a necessity. With my guidance, you'll learn how to craft a potent positioning statement that won't just sell, but will also resonate with your ideal clients. Ready to leave generic messaging behind and stand out in a crowded market? Tune in and transform the way you approach your brand.

Tune in To Learn:

• How to make your copywriting business stand out and book more copy clients
• Identifying and leveraging core differentiators
• Crafting a compelling positioning statement
• Setting your brand apart from the competition

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

In this episode, we dive into the art of presenting and selling a new offer that could transform the lifetime value of your existing client base. Become a fly on the wall during my live coaching session with copywriter Jessica Perry as she navigates a transition period in her business, exploring ways to upsell existing clients and attract new dream clients. We discuss the value of holistic marketing strategies, the role of fractional CMO services, and the importance of clear, compelling messaging. If you're a visionary looking to execute new ideas, this conversation is a must-listen. 

Tune in To Learn:

• How to create fractional CMO services
• Pitching a new offer to existing clients
• Overcoming your own mental blocks to reach new goals

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Today’s Guest: Jessica Perry 

Connect with her on LinkedIn: https://www.linkedin.com/in/jessicaperry63/

When Meredith first asked me this question. I was so relieved because it's a question that SO many copywriters have on their mind and everybody wants to get right. Because everybody wants to make sure that they're not pouring their time and their energy and their precious resources into the wrong growth tool.

→ SO how do you find the *right* marketing strategy for your business?

This is a special Live Coaching episode where a member of the Freedom Found Community gets to sit down and ask me their most pressing business question. Listen to my insightful coaching conversation with Meredith Cooley, a former educator who pivoted to content creation and copywriting. 

She’s seen success in her copywriting business already and wants to know how to amplify that with the right marketing approach. Listen in as we discuss the evolving nature of marketing tactics, the importance of finding passion-driven methods, and practical approaches to lead generation. The episode provides actionable insights for anyone looking to enhance their marketing efforts and scale their business.

Tune in To Learn:

• How to choose the right marketing platform for your business
• How Imposter Syndrome shows up and how to overcome it
• The best way to move forward in your business

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Today’s Guest: Meredith Cooley

Website: meredithcooleyb2b.com

Are you struggling to find high-paying clients? 

In this episode of the Freedom Found Podcast, I’m sharing a bit about my personal journey from freezing up on social media to consistently booking dream clients. If you’ve followed me for a while, you know I prefer more behind-the-scenes marketing than front facing!

Tune in To Learn:

• How to avoid the pitfalls of piecemeal marketing plans and instead focus on effective, targeted strategies
• My top three methods for landing premium clients, including upselling existing clients, establishing a lucrative referral program, and leveraging industry collaborations.
• Plus, I have a special surprise for you—an additional free training video covering twelve essential lead generation strategies for 2024.

Get the FREE Training → 12 Effective Ways to Land Prime Copywriting Clients: https://krystlechurch.com/prime

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

If you’ve been feeling sluggish in your business. Like moving forward never seems to happen at the rate you want. Like sometimes it feels like you’re more often moving backward because you have so much on your plate and not enough time to do it.

This episode is your dose of entrepreneur inspiration today

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

If you’ve ever dreamed of creating more freedom for your life and wondered how your business can support a flexible lifestyle, this is a can’t-miss episode! I’m sharing the exhilarating journey of moving to Barcelona and transforming my life alongside my partner, Dale, from solo copywriter to scaling business. 

This move is a dream years in the making, fueled by a deep-seated love for new beginnings, culture exploration, and the choice to do whatever damn fun thing we want! 

But a lot of logistics needed to fall into place for the business to create a move filled with as much ease as this. Tune in as I dive into the important steps taken to adapt our lives and business for this big change, emphasizing the significance of community, the right set of tools, and a business model that champions work flexibility and personal fulfillment. 

Tune in To Learn:

• Starting to envision and create your ideal business life
• Choosing the perfect business model
• The importance of operational efficiency
• Optimizing time and work as a business owner

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

Have you been SO good about showing up on social media every single week, sharing content, yet feeling like your project calendar is fizzling out regardless? You’re not the only one! In this episode, we’re getting into a crucial yet often overlooked aspect of lead generation growth that could very well be the missing piece of your marketing puzzle.

Because outdated lead magnets from 2022 aren’t cutting it in today’s market. It’s time to forget about lazy PDFs and cut to the essential steps you need to follow to craft a lead magnet that not only attracts but converts. This is the groundwork for setting up a lead generation system designed for 2024. 

Whether you're looking to fine-tune an existing strategy or overhaul your approach entirely, this episode is packed with insights tailored to elevate your copywriting game. Plus, I'll share an announcement about a new change that's on the horizon!

Tune in To Learn:

• The key mistake hindering your lead generation 
• Why updating your lead magnet is crucial to land copywriting projects in 2024
• Examples of lead magnets that are working right now to drive action 
• Strategies for positioning and marketing success 

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

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Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs

This episode is unlocking success in the sales process! I’m sharing insights into how copywriters can significantly increase their sales by adopting a more human, empathetic approach to selling, specifically focusing on customization and flexibility in sales offers. 

Hear how I’ve generated multi-5 figures in sales in the last few weeks by customizing offers to seal the deal. I’m diving into personal anecdotes and strategies from my own process so you can learn the importance of listening attentively to potential clients to understand their unique needs and circumstances - ultimately allowing you to start creating bespoke packages that're more likely to result in sales. 

Tune in To Learn:

• Learn how to effectively customize sales offers to match the unique needs of prospects
• Understand the importance of personalization in the sales process
• Hear real-world examples of how flexibility in offers can lead to successful sales
• Gain practical advice on balancing standardized packages with bespoke offerings to accommodate every client

Get the FREE Private Podcast → The Insider’s Guide to Tripling Your Copywriting Revenue: https://krystlechurch.com/privatepodcast 

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

More from Krystle:

→ The KC Copy Studio

→ Freedom Found Collective Mastermind

→ Take the Copywriter Quiz + Uncover Your Business Blind Spots

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read

→ Say ‘Hi’ in Krystle’s DMs