Show Information 

Episode Number: 99

Date: August 4, 2025

Duration: 40:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest: McKena Harless

Company: True North Strategies

Guest Website: PickTrueNorth.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True North Strategies. McKena shares her journey of growing up in the trades, learning the family HVAC business from the inside out, and how those experiences shaped her mission to help home service businesses grow through smarter marketing and operational strategies. She dives into the realities of contractor marketing, the importance of building a clear vision for your team, and why every business needs a CMO-style presence—even if they can’t afford one full-time.

Whether you’re a business owner looking to level up your marketing, create stronger operational systems, or simply find more balance in your business, McKena’s story and insights will inspire and equip you for your next stage of growth.

• Why home service companies struggle with marketing and how to fix it
• The six marketing pillars every contractor must focus on
• How to move from reactive to proactive marketing
• Building vision and culture for your team
• Why True North Strategies is designed to be a CMO and COO solution for growing businesses

1. Growing up in the trades with Daffin Cooling & Heating
2. Lessons learned from Service Nation and Lemon Seed Marketing
3. The birth of True North Strategies
4. Marketing mistakes contractors make
5. Diagnosing your business for true growth
6. How McKena and her father Tom are helping businesses as a dynamic team

#FreedomBlueprintPodcast #HomeServiceBusiness #HVACMarketing #PlumbingBusiness #ElectricalBusiness #TrueNorthStrategies #McKenaHarless #JustinDeese #BusinessGrowth #MarketingStrategy #ContractorSuccess

Show Information

Episode Number: 98

Date: July 28, 2025

Duration: 28:12

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Tom Jameson

Company: Astro Watt Electrical

Guest Website:  https://www.callastrowatt.com

Summary

In this episode, Justin chats with Tom Jameson, owner of Astro Watt Electrical based in Apex, North Carolina. Since launching in 2019, Tom has grown his business to 14 employees and is on pace for $3M in revenue—all while building a standout company culture rooted in fun, empowerment, and genuine care for both team and customer.

Tom shares how he transitioned from being in the field to leading the business, the lessons he learned from scaling too fast, and the surprising power of a monthly team book club. If you're a business owner looking to grow without losing your soul—or your weekends—this episode is for you.

Takeaways

• Building a fun and empowering culture leads to sustainable growth.
• 
  
• Clarity and focus on residential service work allowed Astro Watt to scale efficiently.
• 
  
• Letting go of control and empowering your team unlocks freedom and growth.
• 
  
• Even small companies should prioritize reinvestment and leadership development early.
• 
  
• Customer experience trumps sales—sometimes the best solution isn’t doing the job at all.
• 
  
• A great culture builds loyalty, collaboration, and a team that truly cares.
• 
  

Chapters

00:00 – Welcome and Introduction

01:00 – Astro Watt Today: Structure, Team, Revenue Goals

03:00 – Creating a Fun and Close-Knit Culture

05:00 – Early Days and the Journey to Residential Focus

08:00 – Stepping Out of the Field & Building Leaders

13:00 – Bottlenecks, Lessons, and Leadership Growth

16:00 – Empowering the Team and Letting Go

20:00 – Life Outside of Work: Golf, Family, and Perspective

22:00 – Lightning Round: Freedom, Decisions, and Advice

25:00 – Final Thoughts: The Power of Team and Book Clubs

Keywords

#ElectricalBusiness #ResidentialService #CompanyCulture #LeadershipLessons #BusinessGrowth #EmpowerYourTeam #FreedomInBusiness #CustomerExperience #HomeServices #AstroWatt #TradesLeadership #JustinDeese #FreedomBlueprintPodcast #TomJameson

Show Information 

Episode Number: 89

Date: May 26, 2025

Duration: 28:09

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Kristen Deese

Company: Virtual CFO

Guest Website: www.KristenDeese.com

Guest Co-Host Email: Kristen@KristenDeese.com

GlassHouse https://www.glasshouse.biz/

NorthStar Marketing https://www.picktruenorth.com/

CES https://www.trustces.com/

PowerSelling Pros https://powersellingpros.com/

Wealthy Plumber https://www.skool.com/wealthyplumber/about

Trades AI https://www.skool.com/automation-foundation/about

Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese reflect on their recent workshop event, discussing the insights gained, the importance of networking, and the role of AI in home services. They share their experiences with attendees, the value of collaboration, and the excitement for future events, emphasizing the community aspect of their work.

Takeaways

• The workshop exceeded expectations in terms of engagement and learning.
• Networking opportunities were abundant and beneficial for attendees.
• The event focused on building knowledge progressively over two days.
• AI and automation can significantly enhance efficiency in home services.
• Collaboration among different industries led to valuable insights.
• The importance of going back to basics in business practices was highlighted.
• Attendees appreciated the structured flow of the workshop content.
• The event fostered a sense of community among participants.
• Future events are already being anticipated by attendees.
• Celebrating milestones, like anniversaries, adds a personal touch to events.

Chapters

00:00 Workshop Reflections and Insights

12:45 Networking and Collaboration in Home Services

27:53 Future Events and Community Engagement

Keywords

Virtual CFO, PowerProfitWorkshop.com, workshop, networking, home services, AI, automation, leadership, business growth, KPIs, collaboration, event planning

Episode Number: 88

Date: May 19, 2025

Duration: 26:40

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Contact: Sam@ServiceScalers.com 

Website: www.ServiceScalers.com

In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing.

• Service Scalers focuses on high-converting websites for home services.
• Niche marketing can lead to significant growth opportunities.
• Understanding ROI in digital marketing is crucial for success.
• Conversion rates often reveal deeper issues in business operations.
• AI can enhance marketing strategies and efficiency.
• Customer acquisition should be the primary focus of service businesses.
• Master one marketing channel before expanding to others.
• Geographical targeting is essential for effective marketing.
• Social media can be leveraged differently based on the service type.
• Enjoying life while growing a business is important.

• 00:00 Introduction to Service Scalers
• 01:04 The Journey into Home Services
• 03:57 Understanding Digital Marketing ROI
• 06:50 Identifying Conversion Issues
• 09:55 Leveraging AI in Marketing
• 12:29 The Importance of Customer Acquisition
• 14:50 Mastering Marketing Channels
• 18:41 Geographical Marketing Strategies
• 21:30 Social Media Marketing Insights
• 23:43 Closing Thoughts and Wisdom

Show Information 

Episode Number: 87

Date: May 12, 2025

Duration: 36:24

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Rory Krueger

Company: Krueger Heating Cooling and Geothermal 

Guest Website: www.callkrueger.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese welcomes back Rory Krueger to discuss insights from the recent Service Nation Boston Summit and strategies for preparing HVAC businesses for the busy season. Rory emphasizes the importance of customer service, particularly how calls are answered, and the need for effective networking within the industry. He shares actionable tips for improving customer interactions and highlights the significance of collaboration among contractors to elevate the entire industry.

Takeaways

• Start with the way you answer the phone.
• Nothing happens until the phone rings.
• Develop a customer intake delivery system.
• Focus on the homeowner's experience, not just the broken item.
• The words we choose to use matter.
• Networking can elevate the entire industry.
• Training for CSRs is as important as for technicians.
• Implementing systems can improve customer satisfaction.
• Rising tides lift all boats in business.
• Be proactive in reaching out and collaborating with peers.

Chapters

00:00 Introduction and Background

03:04 Insights from the Boston Summit

06:01 Networking and Learning from Others

08:56 The Importance of Implementation

12:09 Customer Service and the Phone Process

14:59 Preparing for the Busy Season

18:01 Understanding Customer Needs

20:52 Creating a Positive Customer Experience

23:46 The Role of Networking in Business

27:12 Closing Thoughts and Advice

Keywords

HVAC, busy season, customer service, networking, Service Nation, business growth, industry insights, operational efficiency, customer experience, training

Episode Number: 86

Date: May 5, 2025

Duration: 

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: James Hattfield

Company: LiveSwitch 

Website: LiveSwitch.com

https://www.linkedin.com/in/james-hatfield/

https://book-a-demo.referral-factory.com/ugFihtnc

LiveSwitch, home services, technology, entrepreneurship, customer experience, video communication, staffing solutions, emergency response, business growth, networking

Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 85

Date:  April 28, 2025

Duration: 32:22

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest: Aaron Ruddick

Contact: Aaron@reliablecomfort.com

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Aaron Ruddock, who shares his journey from starting in the HVAC industry to venturing into garage solutions. Aaron discusses the challenges and growth of his family-run HVAC business, the importance of leadership and strategic growth, and his new venture, Kyko Garage Solutions. He emphasizes the significance of continuous learning, networking, and the need for clear boundaries in family businesses. Aaron's story is one of resilience, transformation, and the pursuit of excellence in entrepreneurship.

• Aaron Ruddock's journey in HVAC began with a trade school after high school.
• He emphasizes the importance of family in his business, employing relatives and maintaining a family-oriented culture.
• Leadership in a family business requires clear boundaries and expectations for family members.
• Joining a best practice group was a pivotal decision for Aaron's business growth.
• The transition from a small to a larger business requires different leadership skills and strategies.
• Aaron's HVAC company faced stagnation before joining Service Nation Alliance, which helped them grow significantly.
• He learned the importance of controlling labor and material costs in business operations.
• Aaron's new venture, Kyko Garage Solutions, focuses on garage doors, floors, and cabinets.
• Rebranding and establishing systems were crucial for the success of Kyko Garage Solutions.
• Continuous learning and networking are essential for personal and professional growth.

00:00 Introduction to Aaron Ruddock's Journey

01:52 The HVAC Business Beginnings

08:16 Growth and Challenges in HVAC

12:10 Leadership Lessons and Strategic Growth

19:13 Venturing into Garage Solutions

24:15 Rebranding and Business Transformation

28:19 Continuous Learning and Networking

HVAC, garage solutions, business growth, leadership, family business, entrepreneurship, rebranding, networking, best practices, strategic planning

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Show Information 

Episode Number: 84

Date:  April 21, 2025

Duration: 42:19

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Brigham Dickinson

Company: Power Selling Pros

Guest Website: PowerSellingPros.com

Gift to listeners: Download a FREE Happy Call Script text the word HAPPY to 385-247-3714

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese speaks with Brigham Dickinson, CEO and founder of Power Selling Pros. They discuss the importance of maximizing call center efficiency, creating a fun work environment, building a culture of training, and utilizing technology for performance monitoring. Brigham emphasizes the need for contractors to recognize blind spots in their operations and the significance of coaching and consistency in call centers. The conversation also touches on legacy building in business and the importance of having fun in the workplace to drive performance.

Takeaways

• Most contractors overlook the importance of their call center.
• Improving call conversion can significantly impact revenue.
• Creating a fun work environment boosts team performance.
• Training and role-playing should be integral to hiring.
• CSRs should have the ability to earn commissions based on performance.
• Utilizing technology can enhance monitoring and performance tracking.
• Coaching should be consistent and supportive, not punitive.
• Legacy building is essential for long-term business success.
• Every department should be an incubator for leadership.
• Fun should be a core value in the workplace. 

Chapters

00:00 Introduction to Power Selling Pros

01:13 Blind Spots in Call Centers

05:01 The Impact of Call Conversion Rates

09:11 Creating a Positive Call Center Culture

12:59 Training and Compensation Strategies

17:06 Utilizing Technology for Performance Monitoring

21:42 The Importance of Call Center Engagement

24:09 Delegating Tasks for Business Growth

25:44 Understanding Business Cycles

29:05 Cultivating Leadership in Your Team

31:43 Finding Freedom in Business

32:23 Proactive Customer Engagement Strategies

35:08 Creating a Fun Work Environment

Keywords

call center, business tips, customer service, training, leadership, contractor success, fun workplace, performance monitoring, coaching, legacy building

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 83

Title: New Ventures: Partnerships and Growth with Joe Strittmatter

Date: April 14, 2025

Duration: 41:58

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Joe Strittmatter

Contact: joestrittmatter1301@gmail.com

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Strittmatter, who shares his journey from growing up in the plumbing and HVAC industry to successfully transitioning his business through various challenges, including the 2009 housing crisis. Joe discusses the importance of profitability over revenue, the role of mentorship, and the necessity of effective leadership and systems in scaling a business. He emphasizes the hard work required to succeed and the lessons learned from his experiences in the service industry. In this conversation, Justin Deese and Joe Strittmatter discuss the evolution of leadership, the challenges of transitioning from business ownership to retirement, and the importance of finding purpose and setting goals. They explore new ventures in the home services industry, the significance of partnerships, and the preparation required for launching a new business. The discussion also touches on the anticipated challenges in the market and the need for strategic planning in the face of potential economic downturns.

• Joe Strittmatter's journey began as a second-generation owner in the plumbing and HVAC industry.
• He transitioned from construction to service due to the 2009 housing crisis.
• Profitability is more important than revenue; focus on net profits.
• Mentorship played a crucial role in Joe's business success.
• There is no 'silver bullet' for success; hard work is essential.
• Developing systems and processes is key to business growth.
• Leadership skills must evolve as the business scales.
• Allowing employees to make decisions is vital for their growth.
• Failure is a part of learning; it should be embraced.
• Traditional methods can still be used to achieve effective marketing. You have to manage the outcome, not the minutia.
• Trust your team to handle tasks effectively.
• Finding better people to hire is crucial for growth.
• Transitioning to retirement can be challenging without goals.
• Boredom can lead to unhealthy habits post-retirement.
• Helping others grow is a fulfilling aspect of business.
• A bored entrepreneur can struggle with motivation.
• Partnerships can expedite business growth and success.
• The home services market may face challenges in the coming years.
• Running lean is essential for navigating economic downturns.

00:00 Introduction to Joe Strittmatter's Journey

02:52 Transitioning from Construction to Service

06:11 Navigating the 2009 Housing Crisis

08:53 Growth and Profitability in Business

12:04 The Importance of Leadership and Systems

14:53 Lessons Learned from Mentorship

18:02 Scaling and Managing Growth

22:07 Leadership and Trust in Business

23:05 Navigating Life After Business

27:01 The Importance of Purpose and Goals

30:07 New Ventures and Partnerships

34:35 Preparing for Market Launch

38:57 Future Challenges in Home Services

plumbing, HVAC, business growth, entrepreneurship, leadership, service industry, profitability, mentorship, marketing, construction, leadership, business growth, retirement, entrepreneurship, partnerships, market launch, home services, purpose, goals, challenges, Justin Deese, Freedom Blueprint Podcast, When Your...

Show Title:  The Profit Blind Spot: What’s Really Killing Your Bottom Line

Show Information 

Episode Number: 82

Date: April 7, 2025

Duration: 37:56

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Kristen Deese

Company: Virtual CFO

Guest Website: KristenDeese.com

Gift to listeners: Cost of A New Hire Calculator- Email Kristen@KristenDeese.com

PowerProfitWorkshop.com

Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese discuss the importance of understanding profitability in business, the impact of cash flow, and the upcoming Power Profit Workshop. They emphasize the need for intentional systems, the role of AI, and the significance of evaluating marketing spend. The conversation also touches on the challenges of hiring and the necessity of having a clear plan for revenue generation. The episode concludes with details about the workshop designed to provide in-depth learning and actionable strategies for business owners.

Takeaways

• More sales do not equal more profitability.
• Busy does not always mean productive or profitable.
• Intentional systems are crucial for business success.
• Understanding gross profit margin is essential for profitability.
• Cash flow is different from profitability and must be managed separately.
• Marketing spend should be evaluated carefully for ROI.
• Hiring new staff requires a clear plan for revenue generation.
• AI can enhance business operations if used correctly.
• Workshops provide deeper learning opportunities than large conferences.
• You need to hold your marketing accountable for performance.

Chapters

00:00 Introduction to Profitability Challenges

08:09 Understanding Profit Margins and Sales

15:49 Identifying Overhead and Administrative Costs

25:12 The Impact of Debt and Advertising on Profitability

29:43 Upcoming Power Profit Workshop Overview

Keywords

business, profitability, cash flow, virtual CFO, workshop, AI, marketing, financial management, event planning, entrepreneurship

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Building a Vision-Driven Team: Levi Torres on Leadership, Growth, and Empowering Success

Show Information

Episode Number: 81

Date: March 31, 2025

Duration: 35:50

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Levi Torres

Contact: levi@high5plumbing.com

Website: High5Plumbing.com

Workshop Information

Website: PowerProfitWorkshop.com

Summary

In this insightful episode of the Freedom Blueprint Podcast, host Justin Deese converses with Levi Torres about cultivating a robust team geared towards sustainable business growth. They dive deep into the essence of having a compelling vision, a clear path to success, and the pivotal importance of continuous support for team members. Levi Torres shares his journey and experiences in the HVAC and electrical industries, demonstrating how tools like vision boards and regular check-ins can harmonize personal aspirations with business objectives. This episode is a must-listen for leaders aiming to empower their teams and foster a thriving company culture.

Key Takeaways

- Memberships play a crucial role in business growth.

- A clear vision is fundamental for achieving success.

- Implementation of ideas is key to real growth.

- Vision boards are instrumental in creating clarity and focus.

- A defined path is required to achieve business goals.

- Continuous support is essential for team development.

- Empowering employees can lead to unexpected growth.

- Leadership should be in sync with team members' visions.

- Success should be assessed against personal milestones.

- A positive company culture serves as a growth catalyst.

Chapters

- 00:00 Introduction and Business Updates

- 03:00 Building a Team for Growth

- 05:59 The Importance of Vision

- 09:09 Creating a Path to Success

- 12:06 Supporting Team Members' Goals

- 14:57 Empowering Employees for Future Success

- 18:50 Creating Clarity Through Vision Boards

- 22:33 The Power of Accountability in Leadership

- 27:07 Aligning Personal and Business Visions

- 30:25 Growth Through Vision and Opportunity

- 34:21 The Importance of Vision for Success

Keywords

#business growth #team building #vision board #leadership #employee empowerment #HVAC #electrical #sustainable growth #company culture #success measurement #Entrepreneurship #Partnerships #HomeServices #Purpose #Goals #challenges #JustinDeese #visionaryleadership #empowerment #FreedomBlueprintPODCAST #freedomblueprint

Thank you for tuning in to today's insightful episode. Don't forget to subscribe to get notified of future episodes. Share this with fellow leaders who can benefit from mastering the art of building a vision-driven team. Until next time, keep setting those visionary goals and watch your business and leadership transform. This is Justin Deese, signing off from the Freedom Blueprint Podcast. Stay motivated, keep focused on your vision, and as always, keep CRUSHING IT.

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 80

Date: March 24, 2025

Duration: 30:09.687

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Rich Harshaw

Company: Level 10 Contractor

Website: www.Level10contractor.com

Email: rich@level10contractor.com

Podcast Link: https://podcasts.apple.com/us/podcast/the-level-10-contractor-daily-podcast/id1477623969

In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Rich Harshaw from Level 10 Contractor about effective marketing strategies for contractors. They discuss the importance of standing out in a competitive market, the difference between marketing and branding, and the concepts of 'hunting' and 'farming' in lead generation. Rich shares insights on the evolution of television advertising and the significance of identity in marketing, emphasizing storytelling as a powerful tool for engagement.

• Standing out is crucial for contractors.
• Marketing and branding serve different purposes.
• Hunting is immediate lead generation; farming is long-term growth.
• SEO is a farming strategy that requires patience.
• Television advertising has evolved with streaming options.
• Targeted advertising can be more effective than traditional methods.
• Identity in marketing is about clear communication of value.
• Storytelling enhances customer engagement and retention.
• Investing in branding can yield long-term benefits.
• Understanding your audience is key to effective marketing.

00:00 Introduction to Level 10 Contractor

01:16 Understanding Marketing vs. Branding

05:24 Hunting vs. Farming in Marketing

11:14 The Evolution of Television Advertising

19:40 The Importance of Identity in Marketing

contractor marketing, branding, television advertising, SEO, identity, home services, lead generation, storytelling, digital marketing, Level 10 Contractor, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Show Information 

Episode Number: 97

Date: July 21, 2025

Duration: 39:21

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Kristen Deese

Company: Virtual CFO for the Trades

Guest Website: KristenDeese.com

Summary

In this powerful and personal episode, Justin is joined by his wife and guest co-host, Kristen Deese, for a candid conversation about one of the biggest leadership blind spots: assigning responsibility without granting authority.

Drawing from real-life experience as business owners — and parents of a Marine — Justin and Kristen dive into the tension leaders face when trying to grow a business while still holding on too tightly. They explore what happens when managers are expected to perform without being truly empowered, and why letting go is not just necessary — it’s a leadership requirement.

From Red Friday traditions and eight-mile ruck marches to hard business truths, this episode blends heart and strategy in a way that will resonate with leaders at every level.

Resources & Mentions:

• How to Lead When You’re Not in Charge by Clay Scroggins

Takeaways

• Why delegation without authority sets your team up to fail
• How to empower managers to lead effectively — even if they’re not “in charge”
• The 80% rule: why “perfect” execution isn’t the goal
• How to support team leaders without micromanaging
• A book recommendation that every leader should read: How to Lead When You’re Not in Charge by Clay Scroggins
• Plus: How one family turned a boot camp milestone into a meaningful tradition of support

Chapters

00:00 – Welcome + Red Friday Tradition

02:00 – The Story Behind the 8-Mile Ruck March

05:30 – Honking for Support & Community Impact

07:30 – Training for the Grand Canyon Hike

09:00 – Storms, Lightning, and Studio Setbacks

10:00 – The Leadership Topic: Delegation & Authority

11:45 – Why Leaders Struggle to Let Go

13:00 – The Problem with Responsibility Without Power

15:00 – Empowering Managers: Clear Goals and Team Commitments

16:30 – Book Recommendation: How to Lead When You're Not in Charge

18:00 – What to Do When a Manager Asks to Fire Someone

20:00 – Final Thoughts: Trust, Ownership, and True Leadership

Keywords

empowering leaders, delegation and authority, how to lead when you’re not in charge, leadership in HVAC business, plumbing and HVAC leadership, business owner mindset, letting go as a leader, empowering your team, leadership challenges in small business, Team management HVAC, Clay Scroggins leadership, service manager authority, Operations manager leadership, HVAC company growth, freedom blueprint podcast, leadership podcast for business owners, Red Friday military support, family-owned business leadership

Episode Number: 79

Date: March 17, 2025

Duration: 31:33

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Co Host Contact Information

Co Host: Kristen Deese The Virtual CFO for the Trades

Website: www.KristenDeese.com

Contact: Kristen@KristenDeese.com

LIVE '25 REGISTRATION: Power Profit Workshop

In this episode of the Freedom Blueprint podcast, the hosts discuss the common misconception that business owners must know how to do every task within their business. They emphasize the importance of trust and verification in managing a business, particularly in financial matters. The conversation highlights the need for business owners to focus on strategic oversight rather than micromanagement, allowing them to delegate tasks effectively while still being informed about key financial metrics. The hosts share personal anecdotes and practical advice on how to maintain a healthy balance between knowing enough to ask the right questions and trusting others to handle the details.

• You don't have to know how to do everything in your business.
• Trust but verify is essential for business owners.
• Spotting discrepancies in financials is crucial.
• Business owners should focus on strategic oversight.
• Timely financial reports are necessary for informed decision-making.
• Delegation is key to effective business management.
• Understanding averages helps in identifying issues.
• Numbers provide clarity and direction for business decisions.
• It's important to know what to do with financial information.
• Effective leadership involves managing results, not tasks.

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Title: Navigating Tariffs: A guide for Home Service Businesses

Episode Number: 78

Date: March 15, 2025

Duration: 13:39

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

PowerProfitWorkshop.com

In this conversation, Justin Deese discusses the implications of new tariffs on the home service industry, outlining both the challenges and opportunities they present. He breaks down the effects of tariffs on costs, suppliers, and profit margins, while also providing actionable strategies for business owners to navigate these changes effectively. The discussion emphasizes the importance of proactive planning, customer education, and adapting pricing strategies to maintain profitability in a shifting market.

• New tariffs could significantly impact business costs.
• Understanding tariffs is crucial for home service businesses.
• Higher costs can lead to lower profit margins if not managed.
• Tariffs can protect American manufacturing and create jobs.
• Securing reliable suppliers is essential to mitigate risks.
• Proactive pricing strategies can help maintain profit margins.
• Educating customers on value can justify price increases.
• Focusing on higher-margin services can offset material costs.
• Planning ahead can turn tariff challenges into opportunities.
• Regularly monitoring business efficiency is vital for success.

00:00 Understanding Tariffs and Their Impact

03:11 Pros and Cons of Tariffs

08:05 Strategies to Protect Your Business

11:23 Turning Challenges into Opportunities

tariffs, home service industry, business strategies, cost management, pricing strategies, supply chain, profit margins, customer education, domestic manufacturing, market trends, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 77

Date: March 10, 2025

Duration: 40:19

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Jered Williams The Wealthy Plumber

Website: www.wealthyplumber.com

Contact:  www.skool.com/wealthyplumber/about

LIVE '25 REGISTRATION: Power Profit Workshop

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Jered Williams, a successful plumbing entrepreneur, who shares his journey from struggling in high school to building a thriving plumbing business. They discuss the evolution of the plumbing industry, the importance of efficiency and company culture, and the launch of Jared's Wealthy Plumber program aimed at helping others succeed in the plumbing business. The conversation emphasizes the significance of mindset, community support, and the need for proper pricing in the service industry.

• Running a home service business is challenging but rewarding.
• Hearing about mistakes can be more valuable than success stories.
• Branding plays a crucial role in business visibility.
• Efficiency can significantly increase profit margins.
• Company culture impacts employee retention and satisfaction.
• Mindset is key to overcoming challenges in business.
• Pricing should reflect the value provided to customers.
• Community support can accelerate business growth.
• It's important to have fun while running a business.
• The Wealthy Plumber program offers valuable resources for plumbing entrepreneurs.

00:00 Introduction to the Freedom Blueprint Podcast

03:11 Jered's Journey into Plumbing

06:42 The Evolution of the Plumbing Industry

10:18 Starting and Growing a Plumbing Business

15:53 The Importance of Efficiency in Business

19:42 Building a Strong Company Culture

25:10 The Wealthy Plumber Program

33:28 Getting Involved in the Community

plumbing, business growth, efficiency, company culture, Wealthy Plumber, Jered Williams, home services, entrepreneurship, podcast, contractor success, plumbing industry, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 76

Date: March 3, 2025

Duration: 19:42

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

LIVE '25 REGISTRATION: Power Profit Workshop

In this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of empowering leaders in the home service industry. He emphasizes the need to address underperforming team members through effective hiring practices, setting clear goals, and maintaining regular check-ins. The conversation highlights the significance of creating a supportive environment for team members to thrive and the necessity of celebrating wins while addressing challenges privately. Deese shares practical tips for leaders to enhance team performance and foster a positive workplace culture.

• The mission of the podcast is to empower leaders.
• Underperforming team members are a common challenge for leaders.
• Hiring strong people is crucial for team success.
• Onboarding processes set the stage for new hires.
• Clear goals and objectives help team members understand expectations.
• Regular check-ins build trust and accountability.
• Celebrating wins boosts team morale and engagement.
• Correcting in private is essential for maintaining respect.
• Good team members will evaluate your company as well.
• Creating a win-win environment is key to retention.

00:00 Introduction to the Freedom Blueprint Podcast

02:05 Understanding Underperforming Team Members

09:06 Hiring Strong Team Members

18:43 Setting Clear Goals and Regular Check-Ins

leadership, team performance, hiring, employee engagement, business growth, coaching, management strategies, underperforming team members, clear goals, team dynamics, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 75

Date: February 24, 2025

Duration: 40:19

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Co Host Contact Information

Co Host: Kristen Deese The Virtual CFO for the Trades

Website: www.KristenDeese.com

Contact: Kristen@KristenDeese.com

LIVE '25 REGISTRATION: Power Profit Workshop

In this episode of the Freedom Blueprint podcast, hosts discuss the importance of mindset in business growth, the challenges of financial management, and the role of technology in achieving ROI. They emphasize the need for business owners to be aware of their compensation, the significance of being coachable, and the difference between tactical and strategic management. The conversation highlights how mindset shifts can lead to better outcomes and the necessity of having a diverse team to foster growth. PowerProfitWorkshop.com

• Mindset is crucial for business growth.
• Awareness of financial management is key.
• Investing in technology requires a clear ROI plan.
• Owner compensation should be balanced with business health.
• Perfectionism can hinder business growth.
• Being coachable is essential for improvement.
• Strategic management is necessary for long-term success.
• Letting go of control can empower your team.
• Continuous learning and adaptation are vital.
• Surrounding yourself with diverse talent enhances growth.

00:00 Setting the Stage: Technical Setup and Challenges

03:03 Mindset Matters: The Foundation of Business Growth

13:23 Financial Insights: Overcoming Growth Barriers

18:30 Owner Compensation: Balancing Personal and Business Needs

25:28 Mindset Matters: The Key to Business Advancement

business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse,  Kristen Deese The Virtual CFO for the Trades, Power Profit Workshop

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number:  74

Date:  February 17, 2025

Duration: 37:40.31

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Ryan Matthews

Company: My Guy Plumbing

Website: www.myguyplumbingnj.com

Contact: Ryan@myguyplumbingnj.com

Facebook: https://www.facebook.com/ryan.matthews.50552

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Ryan Matthews, the owner of My Guy Plumbing. Ryan shares his journey from carpentry to plumbing, the challenges he faced in the industry, and the strategies he implemented to grow his business. He emphasizes the importance of operational efficiency, the role of technology and AI in modern business, and the need for adaptability in a changing market. Ryan's insights provide valuable lessons for aspiring entrepreneurs and established business owners alike.

• Ryan transitioned from carpentry to plumbing after a conflict with his boss.
• The name 'My Guy Plumbing' was chosen to create a relatable brand.
• Ryan emphasizes the importance of efficiency in business operations.
• He learned valuable lessons from previous employers about what not to do.
• AI technology is crucial for staying competitive in the plumbing industry.
• Ryan advocates for a patient approach to business growth and investment.
• Operational efficiency can significantly reduce costs and increase profitability.
• The plumbing industry is evolving, and businesses must adapt to survive.
• Ryan's journey highlights the importance of implementation over mere education.
• Building a strong brand identity can lead to customer loyalty and referrals.

00:00 The Journey Begins: From Carpentry to Plumbing

06:07 Building My Guy Plumbing: The Birth of a Brand

11:54 Navigating Challenges: Lessons from the Industry

18:01 Operational Efficiency: The Key to Success

24:08 Embracing Technology: The Role of AI in Business

30:00 Future-Proofing: Adapting to Industry Changes

plumbing, business growth, entrepreneurship, AI, operational efficiency, Marketing, service industry, leadership, My Guy Plumbing, technology

Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese the Virtual CFO for the Trades, PowerProfitWorkshop.com

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 73

Date: February 10, 2025

Duration: 28:10.688

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Jimmy Speyer

Company: Glass House

Website: www.Glasshouse.biz

Contact: jimmy@glasshouse.biz

In this episode, Justin Deese interviews Jimmy Speyer, CEO of Glasshouse, a digital door knocking platform designed to help home service businesses proactively acquire customers. They discuss the challenges of traditional marketing methods in the home services industry, the innovative approach of Glasshouse, and the importance of being proactive in customer acquisition. Jimmy shares insights on sales strategies, the mission behind Glasshouse, and the impact of their services on small and medium-sized businesses.

• Glasshouse is a digital door knocking platform for home services.
• Proactive marketing is essential in a competitive landscape.
• Home service businesses can benefit from reaching out to neighbors.
• Leads are becoming increasingly expensive, necessitating new strategies.
• The concept of owning a neighborhood can transform customer acquisition.
• Glasshouse helps businesses connect with homeowners in a compliant way.
• Performance pay can motivate technicians and improve service delivery.
• Speed in sales processes can significantly impact revenue growth.
• The mission of Glasshouse is to grow profitable home service businesses.
• Sales strategies should focus on increasing efficiency and customer engagement.

00:00 Introduction to Glasshouse and Digital Door Knocking

03:03 The Need for Proactive Marketing in Home Services

06:05 How Glasshouse Works: The Digital Door Knocking Process

08:58 The Impact of Proactive Customer Acquisition

11:58 The Mission Behind Glasshouse

14:50 Sales Philosophy and the Disney Prince Model

26:59 Conclusion and Final Thoughts

Digital marketing, home services, lead generation, customer acquisition, software platform, Glasshouse, proactive marketing, sales strategy, HVAC, plumbing, Jimmy Speyer, Justin Deese, Freedom Blueprint Podcast, When Your Business Partner is Your Spouse, Kristen Deese 

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 72

Date: February 3, 2025

Duration: 22:31.512

Host: Justin Deese

Website: www.JustinDeese.com

Contact: Justin@JustinDeese.com

Co Host Contact Information

Co Host: Kristen Deese

Website: www.KristenDeese.com

Contact: Kristen@KristenDeese.com

LIVE '25 REGISTRATION https://pages.virtualcfoforthetrades.com/live-25

In this episode of the Freedom Blueprint podcast, Justin Deese and his wife Kristen discuss the launch of a new workshop designed for business owners. The workshop aims to help attendees understand key performance indicators (KPIs) and financial benchmarks while also focusing on leadership and operational efficiency. They share insights on the importance of profitability over revenue, the challenges of accountability in business, and the exciting details of the upcoming event in Pensacola. The conversation highlights the couple's personal experiences and reflections on hosting events, making it a relatable and informative episode for entrepreneurs.

• The workshop will focus on KPIs and financial benchmarks.
• Leadership is crucial for implementing learned strategies.
• Understanding financial metrics can reduce overwhelm for business owners.
• Operational efficiency can lead to higher net income even with lower revenue.
• Accountability should not be equated with micromanagement.
• The event is designed for both business owners and their operational teams.
• Personal experiences from past events will shape the new workshop.
• The goal is to create an intimate setting for meaningful discussions.
• Profitability is more important than just revenue numbers.
• The event will take place in a vibrant downtown Pensacola.

00:00 Introduction and New Beginnings

02:52 Workshop Announcement and Goals

06:12 Understanding Financial Metrics

09:02 Operational Efficiency and Accountability

12:06 Event Details and Location

14:49 Personal Reflections and Insights

17:59 Conclusion and Registration Information

business, workshop, financial metrics, operational efficiency, accountability, Pensacola, leadership, KPIs, event, entrepreneurship

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 71

Date: January 27, 2025

Duration: 27:17

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

In this episode of the Freedom Blueprint Podcast, Justin Deese discusses the importance of setting goals and having a plan to achieve them. He introduces the acronym 'GAME' which stands for Growth Focused, Automated, Motivated, and Efficient, and elaborates on each component. The conversation emphasizes the significance of a positive team culture, the role of automation in streamlining operations, and the need for efficiency to maximize profitability. Justin encourages listeners to take action and reflect on their business strategies to foster growth and success.

• It's important to check in on your goals regularly.
• Having a plan is crucial for achieving your resolutions.
• Growth can mean different things to different people.
• Automation should serve your business needs, not the other way around.
• A positive team culture is essential for success.
• Motivating your team leads to better performance.
• Efficiency is key to maximizing profitability.
• Engage your team in discussions about improving efficiency.
• Set clear goals and share them with your team.
• Take action today to improve your business strategies.

00:00 Introduction and Goal Setting Reflection

04:26 The Game: Understanding the Acronym

06:45 Growth Focused: Expanding Your Business

09:09 Automation: Streamlining Your Operations

11:29 Motivation: Building a Positive Team Culture

14:44 Efficiency: Maximizing Productivity and Profitability

19:10 Conclusion: Taking Action and Moving Forward

Goal setting, business growth, automation, team motivation, efficiency, leadership, productivity, business strategy, personal development, entrepreneurship

Justin Deese (00:09.59)

Welcome to the freedom blueprint podcast. I'm excited to be hanging out with you today. And, listen, before we jump into, into today's topic. And I do have a really cool topic. I'm excited to talk about this topic. but before we do, want to check in, check in on one thing before we do, I want to check in on something with you. So, at the time this episode is being released, it is Monday, January 27th.

Which means we're not quite done with January, but how are you doing on your new year's resolutions or your goals for the year or whatever you call them? And I did an episode. Um, actually I think it was the first one of the year. We talked a little bit about smart goals and some other things, and I won't go into that, but, um, one of things I talked about was that there's a national quitters day, which is January 12th this year.

And I think what it came out to be as the second Friday of each year is national quitters day. And they say at that point, 50 % of people stop whatever their goal or resolution was, which I mean, resolution is just a goal. that's, that's really all that is, but, I'm not really sure why they use it. Well, I guess they use this resolution to, so they...

LIVE '25 REGISTRATION: Power Profit Workshop

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Episode Number: 70

Date: January 20, 2025

Duration: 27:17

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook you can text 850-750-5505 or you can get a copy from www.FreedomBluePrintPodcast.com/ebook

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese explores the critical role of trust in leadership. He discusses the current state of trust in society, the consequences of a lack of trust within teams, and practical strategies for building trust, including setting clear expectations, accountability, and conducting one-on-one meetings. The conversation emphasizes that effective leadership hinges on understanding and connecting with team members, ultimately leading to a more productive and engaged workforce.

Takeaways

• Trust is foundational in leadership and relationships.
• Current societal trust levels are alarmingly low.
• Lack of trust leads to high turnover and disengagement.
• Clear expectations are essential for team trust.
• Accountability should be balanced with recognition of achievements.
• Consistency in messaging builds trust over time.
• Empathy and open communication are vital for leaders.
• Training and empowering team members fosters trust.
• Integrity and authenticity are crucial for effective leadership.
• One-on-ones can significantly enhance team dynamics and trust.

Chapters

00:00 The Importance of Trust in Leadership

02:11 Current State of Trust in Society

05:57 Consequences of Lack of Trust

09:37 Building Trust with Your Team

15:13 The Role of One-on-Ones in Leadership

27:04 Final Thoughts on Leadership and Trust

Keywords

leadership, trust, team dynamics, communication, accountability, empathy, one-on-ones, management, productivity, growth

Transcript

Justin Deese (00:23)

Welcome to another episode of Freedom Blueprint podcast. Happy Monday. If you're listening to this episode, the day it drops, if not happy, whatever day you're listening, I hope you're having an amazing day and listen today's episode. We're going to get into a pretty big question here, which is, is trust important in leadership? Right? Is, is it actually important?

And really today we're going to dive into a little bit more of that topic on the heart of trust in leadership. So, but hang on tight because before we jump into that, I want to give you a free gift. So I have a new ebook that is just come out. It's called from pipe dreams to pay day. And if you want to pick up a free copy, you can just text the word ebook to 8 5 0 7 5 0 5 5 0 5

Again, that number is 850-750-5505 and text the word ebook and you'll get a free copy of that book. I gotta tell you, it's a pretty good ebook. I mean, I'm certainly I'm biased, but it was a fun project. As most of you know, my wife and I wrote a book. Gosh, it's almost been five years ago now that we released the book called When Your Business Partner Is Your Spouse. I will tell you writing an ebook is...

Show Information 

Episode Number: 96

Date: July 14, 2025

Duration: 34:21

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Ara Mahdessian

Company: Service Titan

Guest Website: www.ServiceTitan.com

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Ara Mahdessian, co-founder and CEO of Service Titan. They discuss the evolution of Service Titan from its inception to becoming a publicly traded company, the importance of leadership and trust in business, and the necessity of focus and prioritization for growth in the home service industry. Ara shares valuable insights on how to lead a team effectively, the significance of customer success, and offers practical advice for business owners looking to grow their operations.

Takeaways

• Service Titan started with a focus on plumbing and expanded based on customer demand.
• The journey to becoming a publicly traded company was unexpected but rewarding.
• Leadership requires a high degree of trust among team members.
• Trust is built on competence, intentions, and commitment.
• Focusing on one thing at a time leads to better execution and results.
• Customer success drives business growth and retention.
• Engagement in critical projects is essential for leaders.
• Ambition should be balanced with realistic execution capabilities.
• Prioritization is key to achieving business goals.
• Using technology like Service Titan can significantly impact business success.

Chapters

00:00 The Journey of Entrepreneurship

00:01 Service Titan's Growth and Industry Impact

02:51 Leadership Lessons Learned

08:36 The Importance of Trust in Leadership

12:55 Prioritization and Bandwidth in Business

18:01 Rapid Fire Questions and Personal Insights

23:52 Advice for Business Growth

Keywords

Service Titan, leadership, home service, business growth, prioritization, customer success, trades, technology, entrepreneurship, trust

LIVE '25 REGISTRATION: Power Profit Workshop

Show Information

Episode Number: 69

Date: January 13, 2025

Duration: 20:11

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese discusses the importance of goal setting for 2025. He emphasizes the need for written goals, accountability, and a balanced approach to personal and professional aspirations. The conversation covers various types of goals, the significance of team involvement, and practical exercises like the Start, Stop, Continue method. Justin also delves into the SMART goals framework, providing insights on how to break down larger goals into manageable steps for success.

Takeaways

• Set written goals for accountability and clarity.
• Review your goals regularly to stay on track.
• Involve your team in the goal-setting process.
• Use the Start, Stop, Continue exercise for team alignment.
• SMART goals should be specific, measurable, attainable, relevant, and time-bound.
• Break down large goals into smaller, actionable steps.
• Track your progress regularly to ensure accountability.
• Balance personal, professional, and health goals for overall success.
• Be honest with yourself about past goal failures.
• Stay motivated and keep pushing towards your goals.

Chapters

00:00 Setting the Stage for 2025 Goals

02:49 Types of Goals: Personal, Professional, and Beyond

05:45 The Importance of Intentional Goal Setting

09:21 Team Goals: Start, Stop, Continue Exercise

12:32 SMART Goals: Breaking Down Your Objectives

17:13 Tracking Progress and Staying Motivated

Keywords

goal setting, 2025 goals, SMART goals, personal development, business growth, accountability, team goals, motivation, planning, success

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Show Information

Episode Number: 68

Date: January 6, 2025

Duration: 23:36

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Free Gift: copy of my eBook: www.FreedomBluePrintPodcast.com/ebook

Summary

In this episode, Justin Deese welcomes the new year, reflecting on personal and family experiences over the holidays while emphasizing the importance of setting and reviewing goals for 2025. He discusses the significance of being proactive in life, learning from past experiences, and the necessity of writing down goals to make them tangible. The conversation encourages listeners to embrace challenges, learn from failures, and take ownership of their paths to success in the new year.

Takeaways

• Happy New Year and welcome to the first episode of 2025.
• We call it the mansion, which is a man shed.
• Are we ready to crush 2025?
• Goals that are not written down are just wishes.
• Fail early, fail often, and fail forward.
• You got this. You can crush 2025.
• Be aggressive, be aggressive.
• Magic happens when you have a plan.
• Take ownership and make sure that you are doing your part.
• Keep setting those goals and watch your business transform.

Chapters

00:02 - Welcome and New Year's Excitement

02:15 - Building a Studio on the Farm

06:45 - Family Holiday Traditions and Military Son

15:30 - Holiday Routine Challenges

18:45 - Preparing for 2025 Goals

24:00 - Reflecting on 2024 Goals

30:05 - Approaches to Goal Setting: Passive vs. Aggressive

34:20 - Learning from 2024's Successes and Failures

Keywords

2025, New Year, goal setting, reflection, personal growth, leadership, motivation, lessons learned, success, planning, When Your Business Partner is Your Spouse Kristen Deese and Justin Deese

Mentioned in this episode:

Power Profit Workshop 2025- PowerProfitWorkshop.com

Episode Number: 67

Date: December 30, 2024

Duration: 21:42

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Summary

In this episode, Justin Deese discusses the significance of owning your day through intentional routines and goal setting, especially as the new year approaches. He emphasizes the importance of having a structured daily routine to enhance productivity, reduce stress, and achieve personal goals. By being intentional with time and planning, individuals can take control of their lives rather than letting the day dictate their actions. Justin shares his personal routine and encourages listeners to start small in their journey towards owning their day.

Takeaways

Owning your day is crucial for productivity.

Most people fail to complete their New Year's resolutions.

Setting specific, measurable goals is essential.

A structured routine helps maintain focus and creativity.

Accountability partners can enhance your routine.

Morning routines can set the tone for the day.

Being intentional reduces stress and increases control.

Planning your day leads to better decision-making.

Small changes can lead to significant improvements.

Start with whatever time you have to be intentional.

Chapters

00:00 Owning Your Day: The Importance of Routine

13:06 Intentional Living: The Power of Planning

20:02 Crushing the Day: Achieving Your Goals

Keywords

routine, new year's resolutions, goal setting, intentional living, productivity, self-improvement, daily routine, time management, accountability, personal development

Episode Number: 66

Date: December 23, 2024

Duration: 48:06

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Crystal Williams

Company: Lemon Seed 

Email: Crystal@LemonSeedMarketing.com

Guest Website: www.LemonSeedMarketing.com

Lemon Seed Conference 2025

Summary

In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Heating & Air Conditioning, Plumbing, and related trades. Crystal shares her insights from years of experience, emphasizing the importance of a comprehensive marketing plan and the role of brand awareness in achieving business success. They also discuss the challenges contractors face in planning and executing effective marketing strategies in the new year.

1. Embrace marketing as a necessary component of your business strategy, not just an expense.
2. Develop a comprehensive marketing plan that includes digital, direct mail, and mass media.
3. Establish a strong brand presence to improve your market position and ROI.
4. Be a vocal partner with your marketing vendors to ensure better performance.
5. Consider an aggressive marketing spend in new markets to gain a competitive edge.

• Introduction and Welcome (00:02)
• The Importance of Planning (00:52)
• Marketing as the Lifeblood (01:21)
• Challenges and Misconceptions (03:10)
• Developing a Comprehensive Strategy (03:49)
• Allocating Marketing Budgets (08:15)
• Crystal's Marketing Insights and Strategies (12:41)

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Marketing Strategy, Brand Awareness, Digital Marketing, Comprehensive Marketing Plan, Business Growth, Podcast, Home Services Industry, Lemon Seed Marketing, Crystal Williams.

Show Information

Episode Number: 65

Date: December 16, 2024

Duration: 17:30

Host Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

FREE EBOOK: FreedomBlueprintPodcast.com/eBook

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese discusses his new eBook, 'From Pipe Dream to Pay Day,' which focuses on the essential steps and common mistakes to avoid when selling a home service business. He emphasizes the importance of preparation, understanding the selling process, and managing expectations. Justin also shares insights on different types of business transactions and highlights success stories from his experiences in the industry. The episode concludes with information on how to access the eBook and the value it provides for business owners.

Takeaways

Preparation is key when selling a business.

Understanding the selling process can save you money.

Avoid hiding issues when selling your business.

Overestimating your business's value can kill deals.

Selling a business is a personal journey.

There are various types of business transactions.

Transparency is crucial in business sales.

Your business is often your largest asset.

Success stories can provide valuable lessons.

This eBook serves as a guide for long-term planning.

Chapters

00:00 Introduction to the Freedom Blueprint Podcast

06:14 Common Mistakes When Selling a Business

12:30 Success Stories and Lessons Learned

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Episode Number: 64

Date: December 9, 2024

Duration: 31:24

Host Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Co-Host Info: Kristen Deese

Guest Company:Virtual CFO for the Trades

Guest Contact: Kristen@KristenDeese.com

Guest Website: www.KristenDeese.com

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese and his wife Kristen discuss the challenges of running a home service business, particularly focusing on the costs associated with hiring technicians. They explore the various expenses involved in onboarding new hires, including training costs, uniforms, tools, and payroll. The conversation emphasizes the importance of measuring these costs to ensure effective management and to understand the return on investment for new hires. They also touch on the significance of having a structured training program to help technicians become revenue generators quickly.

Takeaways

• Running a home service business is challenging and requires strategic planning.
• Understanding the costs associated with hiring technicians is crucial for business success.
• Onboarding new hires involves various expenses beyond just their salary.
• It's important to measure costs to manage them effectively.
• Training programs should focus on the most common tasks technicians will encounter.
• Trust but verify the skills of experienced technicians during the hiring process.
• A structured training program can help new hires become productive quickly.
• The cost of a technician in training can be significant, impacting overall business finances.
• Regular financial reviews can reveal surprising profitability and areas for improvement.
• Effective communication and planning are key to successful business operations.

Chapters

00:03 - Introduction and Transition to Farm Living

02:21 - Weekend Visits and Building the "Mansion"

04:45 - Sharing on Social Media and Studio Setup

07:08 - The Cost of Hiring a Technician

09:24 - Essential Onboarding Costs and Components

11:32 - The Importance of Onboarding and Initial Expenses

13:55 - Concluding Thoughts and Effective Hiring

Keywords

home service business, hiring technicians, onboarding process, training costs, business growth, revenue goals, technician training, cost analysis, employee management, Freedom Blueprint Podcast

Show Information

Episode Number: 63

Date: December 2, 2024

Duration: 29:31

Guest Contact Information

Guest: Addy & Zack Deese

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Co Host Contact Information

CoHost: Kristen Deese 

Website: KristenDeese.com

Contact: Kristen@KristenDeese.com

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese engages in a heartfelt conversation with his family Kristen, Addy, and Zack about the unique experiences of growing up in an entrepreneurial household. The discussion covers their unconventional education, memorable family trips in an RV, the lessons learned from military service, and their aspirations for the future. The family reflects on the importance of networking and how parenting influences leadership styles, providing insights into the dynamics of family life intertwined with entrepreneurship.

Takeaways

• Growing up in an entrepreneurial family offers unique perspectives.
• Unconventional education can lead to valuable life experiences.
• Traveling in an RV creates lasting memories and lessons.
• Military service teaches the importance of connections.
• Networking is crucial for personal and professional growth.
• Different communication styles are needed for effective leadership.
• Children of entrepreneurs develop critical thinking skills.
• Experiences shape future career aspirations and choices.
• Family dynamics influence leadership and business practices.
• The journey of entrepreneurship is a shared family experience.

Chapters

00:00 Introduction to Entrepreneurial Family Dynamics

02:58 Reflections on Unconventional Education

06:08 Memorable Experiences from the RV Journey

09:08 Life Lessons from the Marine Corps

11:50 Future Aspirations and Career Paths

15:07 The Importance of Networking

18:03 Parenting and Leadership Intersections

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Episode Number: 62

Date: November 25, 2024

Duration: 55:14

Guest Contact Information

Guest: Chris Yano

Company: Ryno Strategic 

Guest Website: https://rynoss.com/

Podcast Host of: To The Point- Home Service Podcast

https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese interviews Chris Yano, founder of Ryno Strategic Solutions. Chris shares his journey from a small-town upbringing to becoming a leader in digital marketing for home services. He discusses the evolution of his company, the challenges of navigating a dynamic market, and the importance of accountability in partnerships. Chris also highlights the significance of understanding booking rates for business health and reveals Ryno's new branding and growth strategy, including a recent private equity partnership aimed at scaling the business further. In this conversation, Chris Yano discusses the merger of Blue Corona and Ryno, emphasizing the need for a reset in the digital marketing landscape. He explores the integration of AI in marketing, the importance of finding purpose after significant transitions, and the necessity of resetting personal life pillars. Chris shares insights on choosing the hard path for growth and the opportunities available in the trade industry, encouraging listeners to focus on self-improvement and leadership.

Takeaways

• Chris Yano's journey began in the Midwest, focusing on helping small businesses.
• Ryno Strategic Solutions evolved from a small marketing firm to a major player in home services.
• Understanding the consumer's buying cycle is crucial for effective marketing.
• Accountability is key in partnerships; it's not always marketing's fault.
• Booking rates are a critical metric for assessing business health.
• Ryno's new branding reflects its growth and commitment to the industry.
• The company has adapted to market changes, especially during COVID-19.
• Chris emphasizes the importance of community service in business culture.
• Private equity partnerships can be a strategic move for growth.
• Building relationships in the industry has been vital for Chris's success. The merger of Blue Corona and Rhino was a strategic move to reset the digital marketing landscape.
• AI is a tool that should be used wisely in business.
• Finding purpose is crucial after significant life transitions.
• Resetting personal life pillars can lead to better overall well-being.
• Choosing the hard path often leads to greater growth and success.
• The trade industry is experiencing a resurgence of opportunities.
• Self-discipline is key to achieving long-term goals.
• important to take responsibility for one's actions and decisions.
• Continuous self-improvement benefits not only oneself but also...

Show Information

Episode Number: 61

Date: November 18, 2024

Duration: 23:54

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese explores the age-old question of whether leaders are born or made. He discusses the importance of leadership in today's world, particularly in the context of the gig economy and the increasing options available to individuals. Deese outlines various traits that contribute to effective leadership, such as charisma, confidence, emotional intelligence, resilience, empathy, problem-solving abilities, adaptability, and team building. He concludes that while some traits may be innate, most can be developed through experience and effort, emphasizing that great leaders are ultimately made through hard work and determination.

Takeaways

Leadership is more important now than ever.

The gig economy has changed the landscape of work.

Charisma can be both innate and learned.

Confidence is often a learned trait.

Emotional intelligence is crucial for managing teams.

Resilience is developed through experience.

Empathy can be cultivated over time.

Problem-solving skills are essential for leaders.

Adaptability is a learned skill necessary for growth.

Leaders are made through hard work and determination.

Chapters

00:00 The Leadership Debate: Born or Made?

07:02 Traits of Effective Leaders

19:29 The Journey of Leadership Development

Keywords

leadership, born or made, traits of leaders, leadership development, emotional intelligence, resilience, adaptability, team building

Transcript

Justin Deese (00:06.465)

Are they born or are they made? And I want to go over kind of some different approaches to thinking about it and have a good conversation with you about it.

Justin Deese (01:02.552)

Are leaders born or are they made? So today we're going to talk a little bit about leadership, specifically the question of, they, are leaders born or are they made? you know, this, this topic comes up pretty, pretty frequently. And, I really think it would just be a really good conversation and topic for us to talk about. And first off, I want to say this leadership as a, as a topic is just a, it's a huge topic, right?

and it covers a lot of different areas and a lot of different angles. And so again, specifically, we're going to go into just a couple of things to kind of dive into more of the born or the made side of it. But here's my statement for you. My statement is this leadership right now is more important than it's ever been.

I repeat that again to make sure you got that in your ear. It's leadership now is more important than ever. Now. I bet you're asking yourself the question, why, why would I say that? And to be honest with you, I'm glad you asked and I'm glad we're having this conversation because it's a it's a really good it's a really good question to ask. So I think one of the big topics on this is because.

of what we have now in our world is people have more options than they have ever had before. I think a lot of times people talk about this gig economy, right? And they're like gig economy and if you don't know what that means, I'll give you the quick cliff note version, which is basically short-term work, right? So a gig economy is either short-term or freelance work as opposed to...

60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader

Show Information

Episode Number: 60

Date: November 11, 2024

Duration: 31:37

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Levi Torres

Company: High 5 Plumbing

Guest Contact: Levi@High5Plumbing.com

Guest Website: www.High5Plumbing.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Levi Torres, co-founder of High Five Plumbing. They discuss Levi's journey from a plumbing apprenticeship to starting his own company, the unique branding strategies that set High Five Plumbing apart, and the explosive growth the company has experienced by expanding into HVAC and electrical services. Levi emphasizes the importance of having a clear vision and mission, creating a culture of raving fans, and the necessity of implementing changes quickly to adapt to the market.

Takeaways 

Levi started plumbing at 16 with an apprenticeship from his dad.

High Five Plumbing was founded in 2012 with a unique brand identity.

The transition to service plumbing was driven by cash flow issues.

Building a brand around the concept of a 'high five' created a unique customer experience.

The company experienced explosive growth after implementing a clear vision and mission.

High Five Plumbing expanded into HVAC and electrical services in response to customer demand.

Creating raving fans is essential for business growth in the service industry.

The importance of having a culture that embraces change and innovation.

Levi encourages business owners to seek help and implement new ideas quickly.

A strong brand identity can help differentiate a business in a competitive market.

Chapters

00:00 Introduction to High Five Plumbing

03:02 The Journey of Levi Torres

05:56 Transitioning to Service Plumbing

09:02 Building a Unique Brand Identity

12:11 Explosive Growth and New Divisions

15:01 Creating Raving Fans

18:08 The Importance of Vision and Mission

20:50 Expanding into Electrical Services

24:04 Implementing Change and Seeking Help

Keywords

plumbing, business growth, brand identity, HVAC, electrical services, customer service, entrepreneurship, High Five Plumbing, Levi Torres, vision and mission

Show Information 

Episode Number: 95

Date: July 7, 2025

Duration: 43:45

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Stephanie Postell

Company: Anchor Heating & Air

Website: https://anchorheatingandair.com

TikTok: @anchorheatingandairLLC

Facebook: Anchor Heating and Air LLC

Personal Contact: spostell@anchorheatingandair.com

Summary

In this inspiring episode of the Freedom Blueprint podcast, host Justin Deese sits down with Stephanie Postell, co-founder of Anchor Heating & Air in Charleston, SC. From being fired days before Christmas to building a multi-million-dollar HVAC business, Stephanie and her husband David’s journey is a story of faith, perseverance, and unapologetic community-driven growth.

Stephanie Postell shares how personal branding, authentic leadership, and creative social media strategy helped them build a $9M business in under four years—all while keeping their values front and center. Learn how their focus on culture, community, and connection helped them recruit top talent, grow a loyal customer base, and inspire others in the home services industry.

Takeaways

• Origin Story: How losing a job (twice) became the catalyst for starting Anchor Heating & Air.
• Building a Brand on Trust: Stephanie’s unique take on why authenticity beats paid ads every time.
• Community Marketing: Creative, low-cost ways to build loyalty and generate leads.
• Social media for Recruiting: How TikTok and Facebook have become hiring tools—not just ad platforms.
• Culture that Converts: What makes Anchor a place top techs want to work—and stay.
• Faith & Resilience: The deeper purpose behind their business and the role of faith in their journey.
• Freedom in Business: What it really means to work on your business, not just in it.

Chapters

00:00 – Welcome & Introduction

Justin introduces Stephanie Postell, co-founder of Anchor Heating & Air, and sets the stage for a high-impact conversation.

01:00 – Launching Anchor Heating & Air

Stephanie shares how she and David were unexpectedly fired and used that turning point to build their own HVAC company.

04:30 – Starting a Business… Two Weeks Before COVID

From honeymoon to hustle—how Anchor’s early days were shaped by a pandemic and unexpected adversity.

06:00 – Scaling Fast: From $2K to $9M in Under 4 Years

The key moves and mindset shifts that helped Anchor Heating & Air grow rapidly and profitably.

11:00 – Marketing on a Shoestring Budget

Why community engagement beats paid ads—and the real ROI behind birthday cakes, PTA meetings, and local sponsorships.

16:30 – Rejecting Google PPC & Outmarketing with Authenticity

Stephanie breaks down why Anchor has spent less than $7K on Google ads—and doesn’t regret it.

20:00 – TikTok for Recruiting? Yes, Really.

How a creative approach to social media became Anchor’s secret weapon for hiring top techs.

27:00 – Social Branding = Culture Amplified

Showing the human side of the business through fun, authentic content—and how it drives team loyalty and...

Episode Number: 59

Date: November 4, 2024

Duration: 45:00

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Co-Host Contact Information

Co-Host: Kristen Deese

Company: Virtual CFO for the trades

Guest Contact: Kristen@KristenDeese.com

Guest Website: www.KristenDeese.com

Service Nation:

Michael Rudowitz

mrudowitz@ServiceNation.com

www.ServiceNation.com

Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese recap their experiences at the recent Service World event. They discuss the highlights of the event, including the keynote speakers, workshops, and the importance of networking. The couple shares insights on finding your tribe within the industry and the value of engaging with others. They also reflect on their live podcast experience and the positive feedback received from the audience. In this conversation, Kristen and Justin reflect on their experiences at a recent industry event, discussing the emotional impact of influential figures in the trades community, the importance of avoiding overwhelm by focusing on key takeaways, and the power of vision boards in setting and achieving goals. They also explore the role of AI in modern business practices and share their excitement for future events and opportunities in the industry.

Takeaways

Service World continues to improve with each event.

Keynote speakers can significantly enhance the event experience.

Longer workshops allow for deeper learning and implementation.

Networking is crucial for business growth in the home service industry.

Finding your tribe can lead to meaningful connections.

Live podcasts provide unique interaction opportunities.

The importance of stepping outside your comfort zone.

Audience engagement can transform a panel discussion.

Disney properties offer a unique event atmosphere.

Preparation and practice are key to successful presentations. The emotional journey of industry leaders can inspire others.

Focusing on a few key takeaways can lead to better implementation.

Vision boards are a powerful tool for goal setting and visualization.

Celebrating small wins is essential for personal growth.

AI is a valuable tool but should be used wisely.

Technology is rapidly evolving and should be embraced.

The importance of community and support in the trades industry.

Future events provide opportunities for learning and networking.

Personal growth and experiences are often more valuable than material items.

Engaging the younger generation is crucial for the future of trades.

Chapters

00:00 Introduction and Overview of Service World

03:00 Keynote Speakers and Event Highlights

05:58 Workshops and Training Summit Insights

09:03 Networking and Finding Your Tribe

11:59 Panel Discussion and Audience Engagement

14:49 Live Podcast Experience and Reflections

21:32 Emotional Reflections on Industry Impact

24:01 Avoiding...

Show Information 

Episode Number: 58

Date: October 28, 2024 

Duration: 41:16

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: Joe Crisara

Guest Contact: Joe@ServiceMVP.com

Guest Website: www.ServiceMVP.com

Gift to listeners: Free Book Offer-Email Joe@ServiceMVP.com and in the SubjectLine put FREE BOOK- FREEDOM BLUEPRINT 

Summary

In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Crisara, known as America's Service Sales Coach. Joe shares his journey from being $450,000 in debt to becoming a successful sales coach and author. He discusses the importance of value-based selling, customer communication, and the lessons learned from his struggles. Joe emphasizes the significance of securing payment before starting work and the personal nature of sales. He also explores the role of AI in enhancing service delivery and training in the industry.

Takeaways

It's not what you know, it's who you know.

Making people laugh while learning increases engagement.

Value-based selling connects with technicians.

Customer communication is key to success.

Don't start working until you secure payment.

Sales is personal; build relationships with clients.

Understanding your client's background is crucial.

Offer premium, mid-range, and economy choices.

AI can enhance human capabilities in service.

Investing in training leads to increased sales.

Chapters

00:00 Introduction to Joe Crisara

03:15 The Journey Behind the Book

06:17 Value-Based Selling and Customer Communication

12:42 Lessons from Struggles: From Debt to Success

18:40 Sales Strategies for Contractors

30:12 The Role of AI in the Service Industry

Keywords

Joe Crisara, Service MVP, sales coaching, customer service, value-based selling, AI in service industry, contractor success, service training, communication skills, business growth

Show Information 

Episode Number: 57

Date: 10/21/2024

Duration: 47:10

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest Contact Information

Guest: John & Vicki LaPlant

Guest Contact: vlaplant@servicenation.com

Website: www.josephgrohfoundation.org

Facebook: www.facebook.com/JosephGrohFoundation

Linkedin: https://www.linkedin.com/company/josephgrohfoundation/

Summary

In this episode of the Freedom Blueprint Podcast, I get to interview industry LEGENDS John & Vicki LaPlant live from Service World Expo 2024. They discuss their journey in the home service industry, the importance of embracing technology, understanding financials, and planning exit strategies. The conversation also highlights the impact of the Joseph Groh Foundation, which supports individuals in the industry facing life-altering challenges. The episode concludes with reflections on the future of the industry and the importance of small businesses in the economy.

Takeaways

Running a home service business is challenging but rewarding.

Embracing technology is crucial for efficiency and productivity.

Understanding financials is key to business success.

Planning for an exit strategy should start today.

The Joseph Groh Foundation provides vital support to industry members in need.

Networking and sharing experiences can lead to significant growth.

The industry has seen transformative changes in leadership and culture.

Small businesses are the backbone of the economy.

Continuous learning and adaptation are essential for success.

The future of the industry is bright with opportunities for young professionals.

Chapters

00:00 Introduction to the Freedom Blueprint Podcast

01:00 Live from Service World Expo 2024

07:02 The Journey of John and Vicki LaPlante

12:02 Embracing Technology in Home Services

17:46 Understanding Financials for Business Success

23:47 The Importance of Exit Strategies

29:53 The Joseph Groh Foundation: Giving Back

36:04 Looking Ahead: The Future of the Industry

Keywords

Home service business, Service World Expo, John LaPlant and Vicki LaPlant, financial management, exit strategies, Joseph Groh Foundation, industry insights

Show Information

Episode Number: 56

Date: October 14, 2024

Duration: 26:36

Host Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Episode Guest Info

Guest: Kristen Deese

Guest Company:Virtual CFO for the Trades

Guest Contact: Kristen@KristenDeese.com

Guest Website: www.KristenDeese.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese and his co-host Kristen discuss the

role of a Virtual CFO in small businesses. They explore the importance of financial management, the common challenges faced by business owners, and how a

Virtual CFO can help identify operational and sales issues through financial analysis. The conversation also delves into pricing strategies, budgeting for profit, and the significance of awareness in managing finances effectively.

Kristen shares insights on how to improve gross profit margins and manage overhead expenses, emphasizing the need for business owners to understand their

numbers to drive profitability.

Takeaways

●    A Virtual CFO provides high-level financial strategic

management without the cost of a full-time CFO.

●    Many business owners lack accounting training, which

can hinder their financial management.

●    Understanding key financial concepts early can

significantly impact business growth and profitability.

●    Business owners often rely on bank balances, which

provides a limited view of their financial health.

●    Identifying gross profit margins can reveal areas for

improvement in operations and sales.

●    Pricing strategies are crucial; many businesses

underprice their services, affecting profitability.

●    Budgeting for expected profit can shift the mindset of

business owners towards better financial management.

●    Controlling overhead expenses is essential for

maintaining profitability.

●    Awareness of financial metrics helps business owners

make informed decisions.

●    It's important to prepare financials for tax time well

in advance.

Chapters

00:00 Introduction to Virtual CFO Services

04:10 The Importance of Financial Management for Small

Businesses

07:44 Identifying Operational and Sales Issues through

Financial Analysis

12:57 Pricing Strategies and Gross Profit Margins

16:22 Budgeting for Profit and Managing Overhead

Expenses

20:23 The Role of Awareness in...

Show Title: 

Building a Bench: Strategies for Proactive Recruiting in Home Services with Ryan Englin from Core Matters

Episode Number: 55

Date: October 7, 2024

Duration: 29:05

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest: Ryan Englin

Guest Company: Core Matters

Company Website: corematters.com

Podcast Host: Podcast Host- Titans of the Trades

Author of: Hire Better People Faster

Guest Special Offer: Copy of the book https://corematters.com/freebook/

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese speaks with Ryan Englin, author of 'Hire Better People Faster' and founder of Core Matters. They discuss the critical issues of hiring, recruiting, and retention in the home service industry. Ryan shares his journey from marketing to recruiting, emphasizing the importance of proactive recruiting, building an employer brand, and creating a supportive work environment. The conversation also highlights the significance of authenticity in recruitment and the need for businesses to engage their existing employees in the hiring process.

Takeaways

Hiring and recruiting are critical challenges in the trades.

Recruiting should be viewed as a marketing activity.

Proactive recruiting is essential; top talent is often not actively looking for jobs.

Building a strong employer brand can attract passive job seekers.

Authenticity in social media is crucial for establishing trust with potential hires.

Creating friendships at work can significantly improve employee engagement and retention.

Onboarding should focus on building relationships, not just training.

Core Matters helps businesses by stopping the bleeding in their hiring processes.

Teaching businesses to fish means implementing sustainable hiring practices.

Leverage your existing team for referrals and insights into the hiring process.

Chapters

00:00 Introduction and the Importance of Hiring and Recruiting in the Home Service Industry

03:04 Proactive Recruiting and Building a Bench of Passive Job Seekers

07:43 Creating an Authentic Employer Brand

14:17 The Importance of Onboarding and Relationship Building

21:23 Stop the Bleeding: Filling Immediate Staffing Needs

23:46 Teaching Businesses to Fish: Implementing Systems and Processes

26:33 Leveraging Existing Employees for Referrals and Insights

Keywords

hiring, recruiting, retention, employer brand, onboarding, employee engagement, trades, business growth, Core Matters, Ryan Englin, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse

Episode Number: 54

Date: September 30, 2024

Duration: 32:21

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com

Guest: Chris Gist

Guest Company: Paradise Home Services

Guest Contact: Chris.Gist@ParadiseHomeServices.com

Guest Website: www.ParadiseHomeServices.com

Summary

In this episode, we dive deep into the essential elements of creating and maintaining a positive company culture. We discuss the importance of flexibility, celebrating team milestones, and setting core values that align with your company's mission. From breaking bread with team members to supporting a healthy work-life balance, you’ll hear firsthand experiences and actionable tips on keeping the camaraderie and positive environment alive while achieving rapid growth.

Takeaways

Flexibility and Core Values: How creating a flexible work environment supported by strong core values can lead to a thriving company culture.

Celebration and Camaraderie: The impact of team gatherings and breaking bread on building bonds and enhancing team spirit.

Visual Reminders of Core Values: Using visual aids to consistently reinforce the company’s mission and values.

Empowering Team Members: Inspiring stories of team members who have grown within the company by embracing its culture.

Maintaining Work-Life Balance: The importance of supporting a healthy work-life balance for overall team satisfaction and retention.

Chapters

[00:01] - Introduction and Welcome

[00:35] - Discussing Company Culture

[02:06] - Core Values and Team Dynamics

[04:01] - The Importance of Flexibility

[10:07] - Outside-of-Work Activities and Celebrations

[13:53] - The Role of Brand in Culture

[18:29] - Work-Life Balance in a Growing Company

[21:36] - Empowering and Rewarding Team Members

[24:51] - Inspiring Team Member Story

[26:19] - Recreational Activities and Team Building

[27:13] - Closing Remarks and Key Learnings

Keywords

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Company Culture, Core Values, Flexibility, Team Building, Work-Life Balance, Leadership in HVAC, Scaling a Business, Positive Work Environment, Employee Engagement, Chris Gist, Paradise Home Services.

Show Information

Episode Number: 53

Date: 9/23/2024

Duration: 37:43

Host: Justin Deese

Host Contact: JustinDeese.com

Guest: Brigham Dickinson

Company: Power Selling Pro's

Website: www.PowerSellingPros.com

Demo: https://powersellingpros.com/schedule-coaching/

Booked By Power Selling Pros

Website: www.Bookedbypsp.com

Demo: https://www.bookedbypsp.com/home-page1670948825393

Summary

In this episode, I'm joined by Brigham Dickinson from Power Selling Pros. We delve into the strategies for transforming Customer Service Representatives (CSRs) into revenue generators. By leveraging training and accountability, Brigham shares how CSRs can significantly impact booking rates and contribute to your business’s bottom line. From real-life success stories to actionable insights, this episode is packed with game-changing advice for anyone in the home service industry.

Takeaways

1. The Importance of Accountability: Regularly monitor and provide feedback to your CSRs to enhance their performance and booking rates.
2. Invest in CSR Training: Comprehensive training programs for CSRs can lead to a significant increase in booking rates and overall revenue.
3. Performance-Based Pay for CSRs: Incentivizing CSRs with performance-based pay can motivate them and increase their efficiency in upselling services.
4. Leveraging Low Hanging Fruit: Focus on converting the calls that are already coming in to maximize revenue without increasing marketing spend.
5. The Impact of Personal Stories: Understanding personal motivations and stories can inspire better performance and commitment in team members.
6. 
   

 Chapters

1. Introduction and Guest Welcome - 00:02
2. The Origin of Power Selling Pros - 01:22
3. Brigham's Motivation for Writing Books - 02:08
4. Stumbling Blocks and Initial Struggles - 05:38
5. Training and Accountability in CSR Performance - 09:01
6. Real-Life Success Stories with Increased Bookings - 10:25
7. Software Utilization in Training - 15:24
8. Size of Businesses That Benefit from Training - 16:03
9. Final Thoughts and Wrap-Up - 20:01
10. 
    

Keywords

Customer Service Representatives, CSR Training, Revenue Generators, Booking Rates, Home Service Industry, Power Selling Pros, Pattern of Excellence, Brigham Dickinson, Booked by Power Selling Pros, Business Growth, Call Handling, Performance-Based Pay, Upselling Services, Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse,

Show Information

Justin Deese

www.JustinDeese.com

Justin@JustinDeese.com

Service World Promo Discount Code: FREEDOM24

Summary

In this special 52nd episode of the Freedom Blueprint Podcast, Justin Deese celebrates the podcast's one-year anniversary. Reflecting on the journey, he shares the significant moments and achievements over the past year, from partnering with Leap Partners to personal milestones such as his alcohol-free journey and numerous speaking engagements. Justin also talks about exciting upcoming events, including a keynote at Service World Expo and a live podcast stage appearance. This episode is filled with gratitude, personal growth, and future aspirations.

Takeaways

1. Reflecting on a Year of Growth: Celebrating the podcast’s one-year milestone, filled with meaningful interactions and feedback.
2. Partnering with Leap Partners: The positive impact of selling and partnering with Leap Partners on professional and personal fronts.
3. Alcohol-Free Journey: Insights into Justin’s decision to stop drinking, its challenges, benefits, and its impact on health and family.
4. Speaking Engagements: Enthusiasm for public speaking, memorable experiences at various events, and anticipation for upcoming keynotes.
5. Future Prospects: Excitement about upcoming engagements, particularly Service World Expo and live podcast events.
6. 
   

1. 00:02 - Introduction and Celebrating One-Year: Reflecting on reaching the one-year mark and initial thoughts.
2. 00:52 - Year in Review and Upcoming Events: Overview of the past year and exciting upcoming events like Service World Expo.
3. 03:17 - The Journey of Starting a Podcast: How the podcast began nine years ago and the influence of John Lee Dumas.
4. 05:40 - Partnering with Leap Partners: Details on selling the business and partnering with Leap Partners.
5. 06:46 - Alcohol-Free Journey: The decision to stop drinking and its personal and professional impacts.
6. 09:08 - Supportive Family and Personal Benefits: How the alcohol-free journey impacted Justin's family life and overall health.
7. 11:30 - Speaking Engagements: Experiences and excitement about public speaking events.
8. 13:45 - Live Podcast Stage and Future Plans: Anticipation for live podcasting at Service World Expo and other future plans.
9. 13:45 - Webinar and Book Updates: Updates on the book "When Your Business Partner is Your Spouse" and potential future releases.
10. 
    

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership, Growth, Positive Mindset, Business Strategy, Home Services Industry, Speaking Engagements, Leap Partners, Alcohol-Free Journey, Service World Expo, Live Podcast, Personal Growth, Professional Development.

Episode Number: 51

Date: September 9, 2024

Duration: 41:50

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Derek Cormier

Company: Climate Experts

Website: https://www.climateexpertsac.com/

Facebook:

https://www.facebook.com/climateexpertsac

TikToc

https://www.tiktok.com/@climateexpertsac?fbclid=IwY2xjawEV6RtleHRuA2FlbQIxMAABHaO_dJbBrImQRavq5BZV8tE1xBgW_BuCnf4Re4MLYN9UXZRZOdB0qN5NpQ_aem_hXn55oir9SbHaqTcsQWWBg

Instagram

https://www.instagram.com/climateexpertsinc

Summary:

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Derek Cormier from Climate Experts in Melbourne, Florida. They delve into the significant role of KPIs (Key Performance Indicators) in fast-tracking business success. Derek shares his journey of expanding his business from a single truck operation to an $8 million enterprise. The discussion highlights the importance of establishing specific job roles and clear KPIs, building a strong company culture, and effective social media strategies for branding and recruitment.

Takeaways:

Importance of Specific KPIs: Establishing clear, measurable KPIs can drive growth and help businesses monitor their progress effectively.

Building a Strong Company Culture: A positive company culture significantly impacts employee retention and recruitment.

Leveraging Social Media: Effective use of social media can enhance branding, customer engagement, and recruitment.

Role of Best Practice Groups: Participating in best practice groups, like Nextar, is essential for business development and growth.

Clear Job Roles: Defining specific job roles and boundaries improves operational efficiency and helps avoid conflicts.

Chapters:

00:02 - Introduction to Derek Cormier and his journey in the trades

02:03 - Challenges and dynamics of running a family business

03:48 - Establishing roles and boundaries

04:51 - Keys to success and the importance of KPIs

06:38 - Partnering with best practice groups like Nextar

10:30 - Effective social media strategies for business growth

14:16 - Budgeting for marketing and the role of social media

16:39 - Impact of a strong social media presence on recruiting

19:14 - Importance of company reviews and career progression

20:42 - Attracting the right talent through a positive company culture

23:07 - Paid workday trials to assess potential employees

27:47 - Tips for social media: Getting started and understanding your

Episode Number: 50

Date: September 2, 2024

Duration: 44:14

Host: Justin Deese

Website: JustinDeese.com 

Contact: Justin@JustinDeese.com 

Guest: Chris Michel

Guest Contact: cmichel@servicenation.com

Special Offer: $100 Off Service World Tickets use Promo Code FREEDOM24

Summary 

In this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Chris Michel, the Training Director at Service Nation, to explore his inspiring journey from college football to a successful career in the HVAC industry. Chris shares valuable insights on leadership, personal growth, and the importance of living intentionally. They discuss Chris’s transition from being a sales expert to a training director, his philosophy on leadership, and the inspiration behind his book, "The Red Chair Experience."

Takeaways

1. Perseverance and Failure: Chris Michel emphasizes the role of perseverance and how failure can be a great teacher on the path to success.
2. Living Intentionally: The importance of taking care of oneself to better help others, akin to the airplane safety advice of putting on your own mask first.
3. Transition in Careers: Insights into Chris’s journey from sales to leadership roles, highlighting his continuous growth and learning.
4. Service Nation and Service World: Exciting developments and opportunities at Service Nation and the upcoming Service World event.
5. Writing as Therapy: Chris's experience in writing "The Red Chair Experience," which helped him process his emotions and grow personally.
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Chapters

• 00:01 - Introduction: Welcome and episode overview.
• 00:22 - Chris Michel’s Journey: Early career and entry into HVAC.
• 01:52 - Leadership Lessons: From sales to a training director.
• 04:09 - Personal Growth: Importance of learning financials and business acumen.
• 06:47 - Football and Sales: Lessons from Chris’s football career.
• 12:21 - Perseverance in Sales: Overcoming challenges and learning from failures.
• 16:17 - Writing "The Red Chair Experience": Inspiration, process, and impact.
• 21:34 - Daily Routines and Intentional Living: Self-care and preparation.
• 28:53 - Service World Insights: Upcoming event details.
• 37:21 - Training Opportunities at Service Nation: Programs and resources for contractors.
• 40:25 - Closing Remarks: Final thoughts and signing off.
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Keywords 

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Leadership in HVAC, Chris Michel, The Red Chair Experience, Personal Growth, Service Nation, Service World, HVAC Sales, Perseverance, Business Acumen, Daily Intentional Living, HVAC Training Programs, Chris Michel

Show Information

Episode Number: 94

Date: June 30, 2025

Duration: 41:14

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest Co-Host Contact Information

Guest Co-Host : Kristen Deese

Company: Virtual CFO

Guest Co-Host Website: www.KristenDeese.com

Guest Co-Host Email: Kristen@KristenDeese.com

Sow The Land: https://www.youtube.com/c/SowtheLand

Summary

In this episode, Justin and Kristen Deese reflect on their first experience raising 50 meat chickens on their property—and the surprising number of business lessons that came with it. From the importance of planning and systems to knowing when to ask for help, they share insights that every home service business owner can relate to. Whether or not you care about chickens, you'll walk away with practical, grounded strategies for building a better business—one stage at a time.

Takeaways

• Start with the end in mind. Like raising chickens, business success requires a clear outcome and a roadmap to get there.
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• Systems must evolve. What works in the early stages won’t scale—know when to upgrade.
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• Research matters—but execution matters more. Get educated, but don’t wait forever to act.
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• Ask for help. Hiring coaches or experts can shortcut costly trial and error.
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• Measure what matters. The results—just like chicken weights—are worth tracking.
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• Don’t let emotion block tough decisions. Business leaders must learn to separate care from sentimentality.
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• Many hands make light work. Delegation and teamwork dramatically increase efficiency.
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Chapters

00:00 – Welcome to the Chicken Episode

02:00 – Why We Started Homesteading

07:15 – Choosing Meat Chickens: A Short-Term Farm Project

13:30 – Business Begins with Research and a Plan

18:45 – Phase One: The Brooder Stage

24:10 – First Losses and Learning from Mistakes

27:30 – Upgrading Systems as the Business (and Birds) Grow

34:00 – The Power of Routine and Team Buy-In

38:15 – Processing Day: Planning for the Final Step

45:00 – Coaching, Courses, and Outsourcing in Business

53:45 – Emotions vs. Leadership: Making Hard Decisions

59:10 – The Final Product: ROI on 275 Pounds of Chicken

66:00 – Lessons Learned and What We’d Do Differently

72:00 – Applying the Chicken Process to Business Growth

Keywords

#BusinessSystems #LeadershipLessons #HomeServiceSuccess #EntrepreneurMindset #FarmToFreezer #SmallBusinessGrowth #OutsourceWisely #TeamEfficiency #EmotionalDiscipline #ChickensAndBusiness #FreedomBlueprint #JustinDeese #KristenDeese #HomesteadingBusiness #BusinessPlanning #KnowYourWhy

Episode Number: 49

Date: August 26, 2024

Duration: 33:28

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Brad Scruggs

Website: ZyraTalk.com

Summary

In this exciting episode of the Freedom Blueprint Podcast, host Justin Deese chats with Brad Scruggs about the transformative power of AI in the home service industry. They explore how AI is revolutionizing business operations by automating tasks, increasing efficiency, and capturing missed calls to enhance revenue. Listen in to discover practical AI applications tailored for contractors, including automating customer interactions and service appointments. This episode offers tangible insights into leveraging AI to elevate your home service business to the next level.

Takeaways

1. AI Automation: Learn how AI tools can improve business operations by automating tasks and increasing efficiency.
2. Revenue Capture: Understand how AI solutions can help convert missed calls into significant revenue.
3. Customization: Discover how customizable AI solutions can be tailored to the specific needs of your business.
4. Real-Life Success: Hear real-life success stories that demonstrate the tangible benefits of integrating AI.
5. Future of AI: Get insights into future innovations and how AI is set to further evolve within the industry.
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11. Chapters
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• 00:01 - Introduction: Welcome and introduction to today's topic and guest.
• 00:50 - AI and Contractor Hesitations: Discussing the hesitations contractors have regarding AI.
• 03:02 - Brad's Journey: Brad explains how his company entered the AI space and its impact.
• 05:48 - The Leap in AI Development: The recent advancements in AI that have made it more mainstream.
• 08:14 - Case Studies: Real-life examples of AI generating significant revenue.
• 11:40 - Financial Impact: Calculating the potential revenue missed due to not using AI.
• 13:10 - AI in Answering Calls: Comparison between AI solutions and traditional call centers.
• 18:48 - Transparency and Customer Interaction: Addressing transparency in AI interactions with customers.
• 21:05 - Customization Options: How customizable AI can meet various business needs.
• 25:35 - Onboarding Process: Explanation of the onboarding process with Zyra Talk.
• 28:22 - Future Innovations: Discussing future AI developments and their impact on the industry.
• 29:36 - Conclusion: Final thoughts and closing remarks.
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Keywords

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, AI in Home Services, Automated Phone Systems, Business Efficiency with AI, Home Service Industry Trends, Revenue Growth with AI, Customer Interaction AI, AI Customization, Service Automation, Brad Scruggs, Zyra...

Culture, Communication, and Call Success: A Deep Dive with Nicole DeLisle from Paradise Home Services

Episode Number: 48

Date: August 19, 2024

Duration: 27:36

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Nicole DeLisle

Contact: Nicole.Delisle@ParadiseHomeServices.com

Website: www.paradisehomeservices.com

Summary

In this episode, we dive deep into the secrets of achieving an over 90% call booking rate and the vital components of building a strong office culture within the home service industry. Our guest, Nicole DeLisle, shares her extraordinary journey from being a CSR in 2016 to becoming a key leader at Paradise Home Services. We discuss strategies for effective communication, leadership, and how fostering a positive workplace culture can result in high performance and significant team achievements.

Takeaways

1. Achieving a High Call Booking Rate: Learn how Nicole’s team achieves an impressive over 90% call booking rate through incentivizing, mutual motivation, and thorough call handling.

2. Building a Strong Culture: Understand the importance of fostering a supportive and respectful office culture that values communication and mutual respect.

3. Importance of One-to-One Meetings: Discover the benefits of regular one-to-one meetings for team growth, communication, and continuous improvement.

4. Navigating Acquisitions Smoothly: Gain insights into how to maintain team culture and effectiveness during company acquisitions and transitions.

5. Leadership and Growth: Nicole shares crucial leadership strategies and personal development tips that have propelled her career and team forward.

Chapters

1. Introduction - [00:00:00]

2. Nicole’s Journey from CSR to Leader - [00:03:17]

3. Team Achievements and Strategies - [00:05:23]

4. Building a Strong Workplace Culture - [00:06:35]

5. The Role of One-to-One Meetings - [00:17:28]

6. Navigating Company Acquisitions - [00:12:08]

7. Leadership and Personal Development- [00:18:55]

8. Outro - [00:24:13]

Keywords

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, call booking rate, office culture, customer service representative, CSR, leadership, home service industry, one-to-one meetings, team communication, acquisitions, Nicole DeLisle, Paradise Home Services, business growth, employee motivation.

47 | Trust but Verify: Implementing Effective Systems for Your Team- Building Systems with Kristen Deese Part 2

Episode Number: 47

Date: August 12, 2024

Duration: 20:11

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Co-Host: Kristen Deese

Website: KristenDeese.com

Contact: Kristen@KristenDeese.com

Summary

In this episode, we delve deep into the critical importance of implementing effective systems in your business to ensure growth and efficiency. Justin & Kristen discuss how to successfully document and roll out these systems, engaging your team in the process and overcoming common pitfalls. Learn the power of the "trust but verify" approach and discover strategies to gain team buy-in and ownership for seamless system integration.

Takeaways

1. **Importance of Systems**: Systems are vital for preventing bottlenecks and ensuring consistency in operations.

2. **Team Engagement**: Engaging your team in the process and explaining the "why" behind systems boosts buy-in and morale.

3. **Avoiding Pitfalls**: Avoid common mistakes, such as not explaining the purpose behind system documentation.

4. **Trust but Verify**: Implement a process of continuous check-ins and adjustments to ensure systems are followed and effective.

5. **Influencer Strategy**: Use positive team influencers to beta test new systems before rolling them out company-wide.

Chapters

1. **Introduction to Systems** - 00:04

2. **The Importance of Systems** - 01:00

3. **Engaging Your Team** - 02:30

4. **Common Mistakes** - 04:00

5. **Trust but Verify** - 06:50

6. **Influencer Strategy for Implementation** - 09:10

7. **Continuous Improvement** - 11:00

8. **Conclusion and Call to Action** - 16:00

Keywords

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Team Engagement, System Implementation, Trust but Verify, Leadership in Home Services, Documenting Processes, Effective Communication, System Efficiency, Customer Service Systems, Accounting Systems

46 | Why Your Business Needs Systems: Lessons from the Trenches- Building Systems with Kristen Deese Part 1

Episode Number: 46

Date: August 8, 2024

Duration: 23:32

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Co-Host: Kristen Deese

Website: ⁠KristenDeese.com⁠

Contact: Kristen@KristenDeese.com

Summary

In this episode of Freedom Blueprint Podcast, Kristen & Justin Deese dive deep into the transformative power of systems in your business.

Are you tired of being the bottleneck?

Learn how implementing systems can streamline operations and set you free to focus on growth. We discuss the importance of documenting systems, the benefits of intentional actions, and practical steps to start building efficient processes even if you're a one-person operation. Discover strategies that transform chaos into clarity and ultimately, lead your business to success.

Takeaways

1. Start Small: Begin implementing systems with your biggest pain points to see immediate improvement.
2. Document Everything: Detailed documentation makes training easier and ensures consistency.
3. Intentional Systems: Create intentional, written systems rather than relying on unintentional habits.
4. Scheduled and Triggered Systems: Understand the difference and importance of both types.
5. Leadership and Communication: Effective systems rely on strong leadership and clear communication.
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Chapters

1. Introduction to Systems [00:02]
2. Defining Systems and Their Importance [02:09]
3. Challenges in Creating Systems [04:28]
4. When to Start Creating Systems [06:43]
5. Real-Life Examples and Lessons [08:59]
6. Challenges with Scheduling [11:28]
7. Handling Judgment Calls in Systems [13:50]
8. Conclusion and Next Steps [18:27]
9. Wrap-Up and Call to Action [20:51]
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Keywords:

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, Business Systems, Documenting Systems, Small Business Growth, Leadership in Business, Systematic Business Growth, Effective Processes, Streamlining Operations, Business Efficiency, Technician Training, Business Strategies, Home Service Industry, Overcoming Business Challenges.

JustinDeese.com KristenDeese.com