Ever wonder how successful indie studios like Drinkbox manage to consistently release amazing games? In this episode, we get the inside scoop from Associate Producer Josh Davis on their production strategies.Stop letting production hurdles kill your creative vision! In this must-listen episode, Josh Davis from Drinkbox Studios shares his expert advice on everything from managing timelines and taming feature creep to using data to inform your marketing and release. Whether you're a solo dev or part of a small team, these insights will help you ship your game.🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/Guest: Josh Davis / Drinkbox StudiosWebsite: https://www.drinkboxstudios.com/Twitter: https://x.com/drinkboxstudios?lang=enWishlist Blighted: https://store.steampowered.com/app/2974160/Blighted/CHAPTERS00:35 Drinkbox's Production Philosophy01:34 What Does a Game Producer Actually Do?02:58 How Drinkbox Manages Meetings & Communication05:57 Production Tips for Solo & Small Indie Devs09:34 Using Playtesting Data to Make Better Games34:58 How to Handle Scope Creep & Feature Cuts46:44 Data-Driven Marketing & Release Strategies56:04 The "Good Enough for Now" MindsetLeave a Review: If you enjoyed the show, please leave a rating and review on Apple Podcasts or Spotify.🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Stop your scroll! That's the power of amazing capsule art on Steam. But how do you get it?In this episode, we're joined by talented artist James Combridge to break down the art of creating compelling capsule art. Learn how to write effective briefs that clearly communicate your game's vision, provide feedback that actually improves the art, and build a collaborative relationship with your artist to turn your game from "meh" to "must-play"!🎨 Free Capsule Art Brief (Template): https://freakingcoolindies.com/capsuleart🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/James Combridge:Website: https://www.jamescombridge.com/LinkedIn: https://www.linkedin.com/in/james-combridge-2b7b7514a/ArtStation: https://www.artstation.com/jamescombridgeYouTube: https://www.youtube.com/@jamescombridgeartCHAPTERS(00:00) The Importance of Capsule Art(02:02) Creating Effective Briefs for Artists(08:39) Matching Art with Game Aesthetics(15:44) The Creative Process & Defining Deliverables(23:04) Hiring the Right Artist & Red Flags(28:58) The Art of Giving and Receiving Feedback(37:53) Navigating Creative Control in a Collaboration(41:25) Why Clear Communication is Key(47:34) Shoutouts and RecommendationsLeave a Review: If you enjoyed the show, please leave a rating and review on Apple Podcasts or Spotify.🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Wishlist TetherGeist: https://store.steampowered.com/app/2474430/TetherGeist/O. and Co. Games Youtube Channel: https://www.youtube.com/@UCjahrwtYG6iD3sH3yHwgG3w Join the O. and Co. Games Discord Server: https://discord.com/invite/KbgvDrBbXXWishlist LUCID: https://store.steampowered.com/app/1717730/LUCID/

Subscribe to the Freaking Cool Indies Newsletter

www.freakingcoolindies.com

Timestamps:

00:00 The Power of Devlogs in Game Marketing

02:45 Authenticity and Ideation in Content Creation

05:31 Scripting and Recording Devlogs

08:26 Editing Techniques for Engaging Videos

11:27 Crafting Effective Hooks and Introductions

14:15 Understanding YouTube Analytics for Growth

16:58 Optimizing Thumbnails and Titles for Engagement

22:05 Kickstarter Visibility and Organic Growth

22:56 Understanding Video Performance and Algorithm Mysteries

24:12 Quality Content and Community Engagement

25:41 Balancing Risk and Reflection in Creation

26:41 Devlogs vs. Video Essays: Performance and Engagement

29:27 Community and Authenticity in Indie Development

32:54 Balancing Life, Family, and Game Development

37:15 Encouragement for Aspiring Indie Developers

40:30 Shoutout to Fellow Indie Developers

In this episode, we dive deep into the world of devlogs with Jordan from O. and Co. Games, the studio behind the upcoming title TetherGeist.

Learn how Jordan, along with Rae and Noah, successfully used YouTube as their primary marketing channel over the past two years.

From ideation to release, Jordan shares invaluable insights, practical tips, and the importance of authenticity in creating engaging devlogs. Discover their journey from initial inspiration to cultivating a dedicated community and successfully kickstarting their game.

Whether you're an aspiring indie dev or a seasoned developer, this comprehensive guide to devlog creation will offer you a wealth of knowledge and inspiration.

🖥️ FCI Website: https://freakingcoolindies.com/🏆 Indie Dev Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📝 Subscribe to the FCI newsletter: https://freakingcoolindies.com/newsle...🦋 Follow me on Bluesky: https://bsky.app/profile/freakingcool...🐦 Follow me on X (Twitter): https://x.com/F_Cool_Indies--------------------------Welcome to Freaking Cool Indies!Are you a game developer who cringes at the thought of marketing? You're not alone. At Freaking Cool Indies, the goal is to help you navigate the business and marketing side of game creation. Hosted by Mike Arnone, this podcast and newsletter is dedicated to providing you with the strategies and insights needed to get your game in front of the right audience, get it seen, and most importantly, get it purchased.Each episode of the Freaking Cool Indies podcast takes a deep dive into a specific topic , helping you stand out in a crowded market. Learn how to build a loyal and engaged audience through tactics like devlog series and discover the underestimated power of email marketing. The mission is to empower you to transition from an indie dev to an "indiepreneur", giving you the confidence to find success.If you're ready to take your indie game to the next level, you're in the right place.

Steam isn’t a storefront — it’s an algorithm.And if you don’t understand how it works, your game gets buried.In this episode of Freaking Cool Indies, I’m joined by Jarvs Tasker (Head of Communications at Happy Volcano) to break down how Steam actually decides which games get seen — and what indie devs can do to improve their Steam pages without spending more on ads or social media.We cover:- Why click-through rate (CTR) is Steam’s real currency- How bad tags quietly kill your visibility- Why your capsule art isn’t doing its job- How to write short descriptions that get clicks- Why iteration (not “one-and-done”) is the secret to long-term sales- What most indie devs are completely ignoring on SteamIf you have a Steam page (or are about to make one), this episode will change how you think about discovery.🔗 Connect with Jarvs💼 LinkedIn: https://www.linkedin.com/in/jarvstasker/🎮 Wishlist Modulus on Steam: https://store.steampowered.com/app/2779120/Modulus/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 – Introduction and Jarvs' Journey from Teaching to Game Marketing02:57 – Jarvs' Transition from Drama Teacher to Community Management06:03 – The Success Story of Blueprints and Happy Volcano08:11 – Common Steam Page Misconceptions Indie Devs Have10:17 – Understanding Click-Through Rates: Steam's Algorithm Currency17:11 – The Foundation: Making a Good Game First17:27 – The Critical Importance of Tags for Steam Discovery24:34 – Tag Moderation and User-Added Tags26:24 – Beyond Tags: Short Descriptions and Discovery Elements27:27 – Capsule Art: Your Game's First Impression Strategy38:11 – The Power of Iteration and Continuous Steam Page Updates49:08 – Screenshot and Trailer Strategy for Maximum Impact56:40 – Post-Launch Strategy: The Long Tail Approach1:01:06 – SEO Optimization and Competitor Research Techniques1:02:39 – Post-Launch Community Building and Steam Events1:08:35 – The Biggest Missed Opportunity on Steam1:10:03 – Final Advice and Best Practices1:11:19 – Paying It Forward: Shoutout to Bip and Bits Studio🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Game Localization for Indie Games. Learn how proper localization boosts Steam wishlists, global reach, and revenue, with expert insights from Alconost’s Yana Tarasevich.Did you know only 36% of Steam players use English as their primary language? If you’re shipping your indie game in English-only, you're missing a huge global audience, and leaving potential wishlists and sales on the table.🌐 Connect with Yana:LinkedIn: https://www.linkedin.com/in/yana-tarasevich-ab4993a1/Alconost: https://alconost.com/en/localization/gamesChapters:00:00 – Introduction and Steam Language Statistics02:37 – How Localization Boosts Wishlists and Player Engagement05:07 – Chinese Market Opportunities and Challenges06:36 – AI's Impact on Localization Costs08:36 – Translation vs Localization: Understanding the Difference12:09 – When to Start Considering Localization15:57 – Technical Preparation for Localization Ready Games24:07 – Budgeting and Cost Factors for Indie Developers28:52 – AI Translation: Benefits and Limitations33:38 – Timeline Expectations for Localization Projects40:51 – Common Mistakes and Best Practices42:50 – Working with Professional Localization Services45:15 – Yana's Indie Game Recommendation50:52 – Connecting with Alconost and Final Thoughts🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Learn essential legal foundations for indie game development with lawyer Jacob Vela. Discover how to protect your IP, build strong trademarks, and create bulletproof contracts that prevent costly disputes and save your studio. Picture this: You and your best friends spend years building your dream game together, but once money starts rolling in, everything changes. Who owns what? Who gets paid? What happens if someone wants to leave? In this essential episode, we're joined by Jacob Vela, both a practising lawyer specialising in game development AND an indie developer who just launched Star Rift Saga. We dive deep into the legal basics every developer should know: understanding what you actually own, how to protect your game's name and brand, what makes a strong trademark, and how to work with publishers without giving away your IP.Get In Touch With Jacob:Argo Law: https://argolawyer.com/Star Rift Saga: https://store.steampowered.com/app/2158690/Star_Rift_Saga/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎮 CHAPTERS:00:00 Introduction: The Legal Nightmare Waiting to Happen02:15 Meet Jacob Vela: Lawyer and Game Developer04:30 What is Intellectual Property and Why It Matters08:45 The Three Main Types of IP: Copyright, Trademark, Patents15:20 Common IP Misconceptions That Cost Developers18:40 When to Start Thinking About Legal Protection22:10 Copyright: Automatic Protection vs Registration26:35 Ideas vs Expression: What You Can Actually Protect32:15 Game Mechanics and the Limits of Protection35:50 Trademark Fundamentals: Protecting Your Brand42:30 The Abercrombie Spectrum: Strong vs Weak Trademarks48:15 Trademark Searching and Registration Process52:40 Licensing: Using Others' Work Legally55:20 Contracts: The Foundation of Clear Partnerships1:02:45 Default Ownership Rules and Why They're Dangerous1:08:30 Essential Contract Clauses for Indie Developers1:12:15 Working with Contractors and Work for Hire1:15:40 LLC Formation: Templates vs Custom Solutions1:18:25 Game Recommendations and Where to Find Jacob🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

🎥 DEREK LIEU:Derek's Website: https://www.derek-lieu.com/Derek's Youtube Channel  @DerekLieu  How to Make a Game Trailer Course: https://vgta.teachable.com/Derek's Asset List Blog Post: https://www.derek-lieu.com/blog/2019/11/5/game-trailer-editor-asset-list🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/Want to learn how to make an indie game trailer that actually sells your game on Steam, itch.io, or at big showcases? 🎬 In this episode, trailer legend Derek Lieu reveals how to hook players in the first 5 seconds, avoid common mistakes, and craft trailers that convert.Derek has created iconic trailers for indie hits including Among Us, Slay the Spire 2, Spelunky 2, Tunic, and more. With years of experience helping developers translate gameplay into emotion, Derek shares practical advice on how to capture attention, communicate genre instantly, and guide viewers on a journey from “okay, I get it” to “I need to play this.”You’ll learn when to start working with a trailer editor, what assets you must prepare, the red flags to watch for, and how to collaborate effectively to get the best results. Whether you’re launching on Steam or preparing for a big showcase, Derek’s insights will help you make your trailers truly shine.CHAPTERS00:00 – Why Great Game Trailers Matter01:49 – When to Start Working With a Trailer Editor07:59 – Hooks, Genres & Making Your Game Stand Out15:16 – The Assets Developers Often Forget to Provide22:22 – Red Flags When Hiring a Trailer Editor29:58 – Balancing Developer Vision with Editor Creativity37:00 – Steam Trailers vs. Showcase/Event Trailers47:50 – Feedback, Collaboration & Revision Best Practices01:08:20 – Lessons, Indie Shoutouts & Where to Find Derek🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 📬 Newsletter: https://freakingcoolindies.com/newsletter/🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/Ever wondered how to approach a publisher? Or maybe just felt nervous about reaching out? Well, my friend, this episode is for you.Today, I'm joined by Corey Caplan, Director of Business Development and Partnerships at tinyBuild, to break down four essential things that every indie dev should know before pitching to a publisher. Learn what you should include in your pitch deck (and what you should leave out), how to make your game stand out in an inbox packed with submissions, why shipping a game matters more than you think in the eyes of a publisher, and how to build a lasting relationship that goes far beyond just one title.🧙‍♂️Corey Caplan:LinkedIn: https://www.linkedin.com/in/corey-caplan-3907b116/Corey's Podcast:  @HowtoPitchGames  Kingmakers: https://store.steampowered.com/app/2109770/Kingmakers📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 – Introduction: Approaching Publishers and tinyBuild Overview01:24 – Meet Corey Caplan: Director of Business Development03:50 – What Makes tinyBuild Special and Their Focus on Systems Driven Games07:43 – Common Misconceptions About Publishers10:11 – Crafting the Perfect Publisher Email and Minimum Requirements15:44 – Essential Pitch Deck Elements and Market Analysis17:29 – The 7 Day Marketing Foundations Challenge (Sponsor Break)22:14 – Technical Considerations and Budget Requirements25:32 – The Importance of Shipping Games and Developer Qualities29:35 – Publisher Developer Relationships and Long Term Vision31:41 – Following Up Strategies and Final Pitching Advice\35:57 – What's Exciting in the Indie Space and Shoutouts40:12 – Closing and Thank You🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Announcing your game is one of the most important steps in your indie dev journey — but most developers get it wrong. So how do you nail your game’s announcement?In this episode, I’m joined by PR expert Robby Bisschop from Pirate PR Game Marketing to break down everything you need to know about announcing your indie game the right way. Learn how to prepare your Steam page and trailer, write a press release that actually gets coverage, and capture attention from outlets like IGN so your announcement builds hype (instead of fizzling out).🎯 Avoid common mistakes that kill your launch📈 Discover the announcement formula that grows wishlists📰 Learn how to pitch press & influencers like a pro❤️ Helpful Resources:What needs to be in your Press Kit?: https://piratepr.com/treasure-trove/what-needs-to-be-in-your-press-kit/Notion Press Kit Template: https://piratepr.com/treasure-trove/build-a-press-kit-for-your-game-with-our-notion-template/👤 Robby Bisschop (Pirate PR)Website: https://piratepr.com/Twitter/X: https://twitter.com/PiratePRLinkedIn: https://www.linkedin.com/in/robby-bisschop/📖 Chapters00:00 Episode Intro01:33 Why Game Announcements Make or Break Indies02:28 What Actually Counts as a Game Announcement?05:14 The Re-Announcement Strategy: Your Second Chance08:58 Building Your Public Facing Assets: Steam Pages & Trailers14:29 Professional Assets: Press Releases & Media Kit28:30 The Anatomy of a Perfect Press Release32:58 Essential Elements of Your Press Kit41:28 Finding and Building Your Media List46:16 Mastering Embargoes and Timing Strategy51:52 The Coordinated Launch: Timing Everything Perfectly56:57 Giving Effective Feedback and Building Relationships1:02:02 Following Up Without Being Pushy1:07:08 Avoiding Scammers and Fake Outlets1:12:13 Thank You Notes and Relationship Maintenance1:14:24 Robby's Game Recommendation: Aaero1:16:16 Where to Find Robby & Pirate PR1:17:32 Episode Outro--------------------------------------🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

90 days to launch and no marketing plan? Don't panic – you're not out of options!In this episode, we're joined by Devin Dixon, founder of Glitch, to break down his proven 90-day last-minute marketing plan that can transform your game from wishlist graveyard to Steam success. Learn how to build lightweight marketing strategies, create engaging content that resonates with gamers, and develop post-launch tactics that keep momentum going long after release day!Blog Post Mentioned:How to Plan a Last-Minute Marketing Campaign for Your Game: https://blog.glitch.fun/how-to-makert-your-game-with-devlogs-and-building-in-public/Marketing Guide: https://glitch.fun/publishers/tools/guide🖥️ Website: https://glitch.fun/🤝 LinkedIn: https://www.linkedin.com/in/devin-d-603a5432/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 - The Last Minute Marketing Plan07:55 - Understanding the Gaming Demographic16:06 - Building a Marketing Strategy23:58 - Engaging with Influencers and PR31:56 - Optimizing Social Media for Game Launch34:40 - Understanding Game Retention and Conversion Rates37:00 - Estimating Game Pricing and Profitability39:22 - Analyzing Game Engagement Metrics41:17 - Building a Content Calendar for Game Marketing44:52 - Leveraging Social Media for Game Promotion46:43 - Utilizing Social Scheduling Tools Effectively49:42 - Analyzing Social Media Performance51:39 - Improving Game Mechanics Based on Feedback55:12 - Interpreting Data and Avoiding Common Mistakes57:16 - Last-Minute Marketing Strategies Before Launch01:00:46 - Post-Launch Marketing Strategies for Continued Success01:05:07 - Introducing Glitch: A Unified Marketing Solution🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Cold email outreach for indie game developers doesn't have to feel salesy! Learn how to build genuine relationships with streamers, journalists, and content creators that actually get your game noticed.In this episode, we're joined by marketing expert Taylor Rodriguez (Coach Taz) to break down the psychology behind effective cold email marketing. Discover how to overcome your fear of "bothering" people, target the right creators for maximum impact, and write emails that feel like friendly conversations instead of pushy sales pitches!🎯 Free Cold Email Template: https://freakingcoolindies.com/6-2/Taylor Rodriguez (Coach Taz):YouTube: https  @DesignedByTaz  LinkedIn: https://www.linkedin.com/in/madebytaz/Chapters: 00:00 - Foundations of Cold Email Outreach01:53 - The Human Element in Outreach09:46 - The Power of Consistent Networking17:30 - The Art of Being Genuine27:56 - Tools and Workflow for Outreach38:52 - Leveraging AI in Your Marketing50:41 - The Unwavering Importance of Authenticity57:32 - Continuously Improving Your Cold Email Strategy01:08:14 - Shoutout of the Week🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Game branding for indie developers: Think branding is just a logo and colours? That's the biggest mistake indie game marketing makes! Learn authentic brand identity strategies.In this episode, we're joined by marketing powerhouse duo Katie and Jonathan Binns to reveal what game branding actually means. Katie brings over a decade of marketing experience (including Warhammer 40K Mechanicus), while Jonathan is a senior brand manager at Super Rare Games. Together, they break down how to build an authentic brand ecosystem that makes players remember your game long after they've put down the controller!Navigame: https://www.navigame.co.uk/Super Rare Games: http://superraregames.com/Chapters:00:00 – What Does Brand Identity Really Mean?05:30 – When to Start Building Your Brand12:15 – Common Branding Misconceptions18:45 – Finding Your Target Audience25:20 – The "This Meets This" Framework32:10 – Discovering Your Game's Unique Voice38:55 – Real-World Analysis: Lucid Case Study45:30 – Choosing the Right Marketing Channels52:15 – Building Authentic Community Connections58:40 – One Action to Start This Week1:02:25 – Final Advice for Standing Out1:05:15 – Game Recommendations & Shoutouts🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: https://x.com/F_Cool_Indies🎵 TikTok: https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Email marketing for indie game developers isn't dead - it's your secret weapon. While most indie devs chase social media followers, smart developers build email newsletters that directly reach their audience.Jordan Brown from OP Game Marketing shares the strategies that grew his newsletter in just months. Learn why email lists might be more valuable than Steam wishlists, how to choose between Substack and Kit, and the exact Reddit tactics that drive viral growth.✉️ Subscribe to the OP Game Marketing Newsletter: https://opgamemarketing.substack.com/Newsletter ToolsSubstack: https://substack.com/aboutKit (Affiliate): https://freakingcoolindies.com/kit Join FCI!:🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 - Introduction to OP Game Marketing03:04 - The Purpose Behind the Newsletter05:53 - Building a Community Through Case Studies08:58 - The Importance of Email Marketing11:54 - Success and Networking Through the Newsletter26:21 - Substack vs. Kit: Choosing a Platform41:28 - Analytics and Subscriber Engagement46:16 - Leveraging Reddit for Marketing56:57 - Content Strategies for an Indie Dev Newsletter1:05:40 - Overcoming Imposter Syndrome1:12:11 - Handling Negative Feedback and Comments1:18:36 - Email Marketing Best Practices1:25:15 - Games to Watch: Shoutouts🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Discover how Annie and Lucas transformed a 48-hour game jam entry into A Little to the Left, selling over 2.5 million copies through authentic marketing and genuine passion. This husband and wife duo from Halifax, Nova Scotia, behind Max Inferno Games, prove that sometimes the best business strategy starts with caring deeply about your craft and trusting that authenticity will find its audience. From their kitchen table conversations during the pandemic to creating trailers that seamlessly blend real life footage with gameplay, Annie and Lucas demonstrate how effective marketing often comes from simply being human.Episode: https://freakingcoolindies.com/17-2/🌐 Connect With Max Inferno:https://bsky.app/profile/maxinfernogames.bsky.socialhttps://x.com/MaxInfernoGames @maxinfernogames  https://www.tiktok.com/@MaxInfernoGamesChapters:00:00 – Introduction to Max Inferno Games02:19 – From 48 Hour Game Jam to 2.5 Million Sales04:16 – The Kitchen Table Moment: Finding the Core Concept06:24 – Early Itch.io Success and Community Response08:40 – Wholesome Direct: The Breakthrough Moment11:29 – Building a Steam Page and Wishlist Strategy13:02 – The Marketing Learning Curve for Non Marketers15:49 – Creating Authentic Trailers with Real Life Footage18:36 – Learning from Derek Liu and Industry Mentors20:26 – Marketing Advice: Authenticity Over Strategy25:49 – TikTok Success and Streamable Content Design28:10 – Multi Platform Strategy: From PC to Mobile36:08 – The DLC Decision: Doubling Down vs New Games43:34 – Favourite Puzzles and Design Philosophy49:31 – Final Advice for Aspiring Indie Developers54:41 – Shoutouts: Studio Folly Games56:09 – Where to Find Max Inferno Games🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Think you need to grind 15 hours daily to succeed in gaming? Veteran Twitch streamer Dan 'Indie' Long proves otherwise. Learn the hidden costs of gaming success and sustainable strategies.🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🌐 Connect With Dan:https://www.linkedin.com/in/therealindie/https://indiegamebusiness.com/https://www.twitch.tv/indieChapters:00:00 – Introduction and Dan's Gaming Industry Journey02:06 – From 3D Animation to Twitch Streaming Success05:25 – The Reality of Consistency and Burnout in Gaming07:16 – The Brutal Truth: 15 Hour Streaming Days08:04 – Warning Signs of Burnout and Their Real Cost09:23 – Building Sustainable Marketing Practices for Indie Devs11:28 – Using AI and Bulk Scheduling for Content Creation13:59 – The Power of Simple, Appealing Game Concepts16:38 – Rebuilding Consistency After Burnout18:12 – The Art of Genuine Networking and Relationship Building21:11 – Dan's Spiritual Transformation and Personal Growth24:56 – How Faith Changed His Approach to Work and Relationships27:13 – Managing Ego and Staying Humble in Success30:20 – The Impact of Online Positivity vs Negativity33:55 – Dealing with Online Trolls and Harassment37:45 – Practical Advice for Indie Game Developers43:41 – Current Projects and Where to Find Dan45:53 – Final Thoughts on Sustainable Success🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Discover how empathy driven marketing can transform your indie game's success by understanding player motivation vs behaviour. Andrew Pappas from RenGen Marketing reveals why download numbers and analytics create blind spots, how to research what players really want through Steam reviews and Reddit, and practical frameworks for creating content that resonates. Learn the Strange Horticulture strategy for finding hidden audiences, master the five whys technique for uncovering true player motivations, and discover how to make players feel like your game was made specifically for them. This conversation will fundamentally change how you approach game marketing, moving beyond demographics to build genuine connections with your audience through empathy driven strategies that feel authentic rather than sleazy.

🌐 Connect With Andrew:

LinkedIn: https://www.linkedin.com/in/andrewpappas-rengen/

RenGen Marketing: https://www.rengenmarketing.com/

Indie Game Movement Podcast: https://www.rengenmarketing.com/podcast/

🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/

📬 Newsletter: https://freakingcoolindies.com/newsletter/

🎙️ Learn on the go:

Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9n

Apple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892

❤️ CONNECT WITH ME

🕸️ Website: https://freakingcoolindies.com/

🐦 Twitter: / https://x.com/F_Cool_Indies

🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies

💼 LinkedIn: / https://www.linkedin.com/in/marnone/

🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Discover the 3 main types of indie game funding and learn which option is perfect for your studio. From traditional publishers to venture capital to revolutionary project financing, we break down exactly when to use each funding model, common pitch mistakes that kill your chances, and how to determine if your game is actually ready for funding conversations with Almost Ready Games Fund co-founder Harlis Öunapuu.

🌐 Connect With Harlis:

LinkedIn: https://www.linkedin.com/in/harlis-ounapuu/

Almost Ready Games Fund: https://www.almostready.fund/

Chapters:

00:00 — Intro: The Indie Funding Shake-Up

01:18 — Harlis’ Journey: From Paradox to Almost Ready Games Fund

06:03 — Fixing the Broken Funding Model

10:22 — Publishers vs Funds: What’s the Difference?

15:55 — The Changing Game Industry & Rise of Indies

23:09 — How Almost Ready Chooses Which Games to Fund

28:11 — Marketing That Works (and What Doesn’t)

34:06 — Pitching Mistakes Every Dev Should Avoid

41:21 — Should You Go with a Publisher or a Fund?

47:16 — Balancing Creative Freedom & Business Growth

51:05 — Indie Game Spotlight: Luck Be a Landlord

53:44 — Wrap-Up & Where to Find Harlis

🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/

📬 Newsletter: https://freakingcoolindies.com/newsletter/

🎙️ Learn on the go:

Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9n

Apple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892

❤️ CONNECT WITH ME

🕸️ Website: https://freakingcoolindies.com/

🐦 Twitter: / https://x.com/F_Cool_Indies

🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies

💼 LinkedIn: / https://www.linkedin.com/in/marnone/

🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Most indie developers think getting featured on IGN or Game Trailers is like winning the lottery - reserved for studios with massive marketing budgets. But what if I told you there's an 80% success rate method that most devs don't know about?Chapters:00:00 Why Most Devs Watch Trailers Wrong02:15 The Correct Order for Game Announcement Assets04:30 Steam Page & Key Art Requirements06:45 The 80% Success Rate Method for Game Trailers08:20 Why Timing Beats EverythingIn this clip from my conversation with Robby Bisschop from Pirate PR, you'll discover the exact process he uses to consistently land his clients' games on major outlets like IGN, GameSpot, and Game Trailers. Robby reveals why most indie developers approach game announcements completely backwards and shares his proven three-step strategy that has helped dozens of indie games break through the noise.🎯 Want the complete strategy? Watch the full episode here: https://youtu.be/cVr6YDqLlDc📋 Free Press Kit Template: https://piratepr.com/treasure-trove/build-a-press-kit-for-your-game-with-our-notion-template/🔗 Connect with Robby:Website: https://piratepr.com/Twitter/X: https://twitter.com/PiratePRLinkedIn: https://www.linkedin.com/in/robby-bisschop/📧 Join the FCI Newsletter: http://freakingcoolindies.com/subscribeIf this helped you understand game announcements better, hit that like button and subscribe for more actionable indie game marketing advice!

You're posting on Twitter and Reddit, but what if the most powerful business platform for indie devs is the one you're ignoring? Jon Hanson went from unknown to top 1% on LinkedIn in 3 months and shares his exact strategy for indie studios to build publisher relationships, secure deals, and attract talent. Learn why LinkedIn beats other platforms for B2B growth, how to personalise outreach instead of cold messaging, and why low performing posts are data points, not failures. We cover content funnels, AI research tools, and when LinkedIn is worth your time versus other platforms for your specific game genre.Connect With Jon:LinkedIn: https://www.linkedin.com/in/jonhanson1/Skill Tree Marketing: https://skilltreemarketing.com/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/00:00 – Introduction: Why LinkedIn Matters for Indie Studios01:51 – Jon's Journey: From WB Publishing to Skilltree Marketing04:39 – Building Thought Leadership Through Case Studies07:02 – Testing and Optimizing Content Strategy08:24 – LinkedIn as B2B vs B2C Platform11:21 – Untapped Opportunities for Indie Devs on LinkedIn13:14 – Two Key Use Cases: Job Hunting and Publisher Outreach16:04 – Building Authentic Relationships vs Cold Messaging18:27 – Sponsor Break: 7 Day Marketing Foundations Challenge19:33 – Thought Leadership and Content Funnels for Indies24:50 – Content Creation Strategy and Research Methods26:20 – Using AI and LLMs for Deep Research30:14 – AI as Tool vs Replacement in Marketing33:27 – Final LinkedIn Tips and Strategy Advice34:37 – Game Shoutouts: The Living Remain and Price of Glory37:30 – About Skilltree Marketing Services39:05 – Where to Find Jon and Closing Thoughts🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: https://x.com/F_Cool_Indies🎵 TikTok: https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Watch the Full Podcast: https://youtu.be/0w1D_ubxTko🎯 Free Cold Email Template: https://freakingcoolindies.com/6-2/Cold email outreach for indie game developers learn how to build real relationships with streamers journalists creators and publishers so your game gets noticed and wishlistedWatch the full episode with ready to use email templates follow up strategies and real examples here add your linkWhat you will learn• Why skipping cold email costs you visibility networking and coverage• How to lead with genuine connection and value not asks or self promotion• Smart targeting tactics small niche creators on YouTube and TikTok beat mega streamers for conversions• A simple one two approach email plus LinkedIn and how Discord warms up your outreach• Who to contact creators publishers press other developers event organisers and online communities• Practical examples fix broken links offer help build rapport and invite short coffee chats🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 Why cold email still works for indies01:02 Press incentives and the AAA attention gap02:25 Build rapport email plus LinkedIn plus coffee chat03:40 A helpful outreach example fixing a broken Steam wishlist link05:02 Use Discord first for familiarity and trust06:15 Who to reach out to creators publishers press devs events communities07:35 Target smaller niche streamers for better conversions09:00 Action steps to start this week🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

📬 FCI Newsletter: https://freakingcoolindies.com/newsletter/Get In Touch With Sam:Indievelopment: https://www.indievelopment.uk/X [Twitter]: https://x.com/_IndievelopmentThinking of launching a Kickstarter? Learn how to design reward tiers that build real backer engagement while protecting your budget. Sam Jarvis from Indievelopment shares proven strategies from campaigns such as Volunteer The Ascension, Tales of Fate and Atomic Owl which raised more than 300 thousand dollars from over 5 thousand backers.Discover early bird tactics to spark momentum, digital bundles and add ons that raise pledge amounts without adding development time, and physical rewards that bring value without draining your budget. Learn why T shirts flop, the one physical item that consistently performs, and how to manage fulfilment with pledge managers and publishers. Perfect for indie devs planning their first or next Kickstarter.Chapters: 00:00 – Intro & Kickstarter reward pitfalls01:07 – Reward philosophy: “Backer First”03:43 – Pricing tiers & early bird strategy07:01 – Pre-launch planning & building momentum10:41 – Growing your audience & email lists12:20 – Case Study: Atomic Owl campaign18:36 – Digital rewards that work27:07 – Tools & pledge managers for fulfillment34:07 – Physical rewards & merchandising tips41:16 – Working with physical publishers50:38 – High-ticket, exclusive rewards60:14 – Final advice, shoutouts & where to find Sam🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

This indie game went viral through streamers on YouTube and Twitch with zero ad spend, and turned a two hour prototype into 200,000 Steam sales. Solo dev Mateo Covic breaks down his streamer outreach, wishlist, and content strategy for Paddle Paddle Paddle.Chapters00:00 Introduction to Paddle Paddle Paddle02:47 The Development Journey of Paddle Paddle Paddle05:54 Marketing Strategies and Community Engagement09:00 The Role of Streamers in Game Promotion11:52 The Impact of Social Media on Game Visibility15:14 Reflections on Game Development and Future Plans34:07 The Journey of Game Development38:18 Marketing Strategies and Pricing Decisions41:56 Understanding Market Dynamics and Community Support46:24 Localization and Global Reach50:28 Future Projects and Community EngagementMateo Covic is a 23 year old solo developer from Germany and the founder of ZoroArts. His co-op rage game Paddle Paddle Paddle launched with just 11,000 wishlists, then kept climbing for months as streamers across YouTube and Twitch picked it up, passing 200,000 units sold and one million dollars in revenue. In this episode Mateo breaks down the exact systems behind that growth. The Twitter DM outreach he uses instead of email, how landing one German streamer triggered a wave of organic pickups, why he designed the game's goofiest moments for watchability over mechanics, how he fits marketing into bus rides and grocery runs, and how localizing into 15 languages turned Asia into more than half his revenue. If marketing your game feels like talking to a wall, this one is going to feel like someone finally handed you a map. What you'll learn:- Why Twitter DMs beat cold emails for landing streamers- How to design a game streamers actually want to play on camera- The wishlist strategy that got him onto Steam's popular upcoming tab- Why he launches on Friday to hold new and trending through the weekend- How watching every stream became his best bug-finding and content tool- The pricing and launch-week sale combo that maximized day one sales- How free localization and region-specific skins unlocked the Asian market🔗 LINKS & RESOURCESMateo's newer games:Paddle Paddle Paddle: https://store.steampowered.com/app/3570070/Paddle_Paddle_Paddle/Cool Story Bro!: https://store.steampowered.com/app/4066780/Cool_Story_Bro/CAAAHR! Demo: https://store.steampowered.com/app/4745400/CAAAHR_Demo/Website: https://zoroarts.comLinkedIn: https://www.linkedin.com/in/mateo-covic-71391a1b2/TikTok: https://www.tiktok.com/@zoroarts 📬 Freaking Cool Indies Newsletter: https://freakingcoolindies.com/FCI_newsletters 🎙️ Hangout on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com#indiegames #gamedev #indiedev #indiegamedev #paddlepaddlepaddle #steamlaunch #gamemarketing #streamermarketing #solodeveloper #gamedevtips #indiegamemarketing #twitchstreamers #steamwishlists #madewithunity #zoroarts #gaming #coopgames #indiegamedeveloper #viralgame

Accessibility in indie game development is the most overlooked way to reach more players, sell more copies, and build a bigger community. Zach and Vinny from AbleGamers break it down. Support the Play It Forward campaign (100% goes to AbleGamers):https://www.gofundme.com/f/freakingcoolindies 0:00 - What accessibility really means for indie devs2:55 - What AbleGamers actually does day to day6:58 - New adaptive tech and why it's exploding10:25 - Carlos the blind fighting game champion (and other unreal stories)17:30 - The disability categories devs overlook most20:48 - The Dark Souls difficulty debate23:44 - Controller remapping: the number one requested feature24:13 - 71 million gamers with disabilities (the market you're ignoring)26:24 - The APX accessible player experience training32:53 - Build accessibility in early and save money34:26 - Where your donation actually goes41:29 - Play It Forward: indie games Zach and Vinny love AbleGamers is a charity that has been around for 22 years, getting adaptive equipment into the hands of players with disabilities at no cost to them. Zach runs the Able Player One program and works directly with players. Vinny handles marketing and partnerships. Together they make the case that accessibility is not a guilt trip, it's one of the smartest things an indie dev can do for their game. In this episode we get into the real day to day of helping players game, the stories that stick with you (Carlos beating sighted players while totally blind is worth the watch alone), and the practical dev side: why controller remapping is the single most requested feature, how difficulty options open your game to a whole new audience, why "we don't have the budget for accessibility" falls apart when you build it in from day one, and the 71 million gamers with disabilities in the US that most studios never think about. If you have ever told yourself accessibility is a nice to have you'll get to later, this one is for you. What you'll learn:- Why controller remapping locks out the "mass majority" of players when it's missing- How to add an easy mode without breaking the experience for your core players- The real numbers: 71 million gamers with disabilities in the US, ~400 million worldwide- Why building accessibility in early costs far less than bolting it on later- What the APX (Accessible Player Experience) training actually teaches, and what it costs- How much it really costs to help one player game (~$1,200 on average)- Simple settings devs forget: turn off blood, reduce visual triggers, add a practice mode Support AbleGamers and the Play It Forward campaign!GoFundMe (100% to AbleGamers): https://www.gofundme.com/f/freakingcoolindiesAbleGamers: https://ablegamers.org Links mentioned:- AbleGamers APX training: https://ablegamers.org- Microsoft Adaptive Controller: https://www.microsoft.com/en-ca/d/xbox-adaptive-controller/8nsdbhz1n3d8- QuadStick: https://www.quadstick.com/- Below the Stone: https://store.steampowered.com/app/1170230/Below_the_Stone/- Expedition 33: https://store.steampowered.com/app/1903340/Clair_Obscur_Expedition_33/- Rocky No Hands:  ⁨@RockyNoHands11⁩  - Blind Warrior Sven  ⁨@BlindWarriorSven⁩  Listen to Freaking Cool Indies wherever you get your podcasts.Join the newsletter: [newsletter link]Subscribe for more indie dev conversations: [channel link] 🔗 LINKS & RESOURCES📬 Freaking Cool Indies Newsletter: https://freakingcoolindies.com/FCI_newsletters 🎙️ Hangout on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky:

Chris Zukowski (How To Market A Game / HTMAG) is one of the most trusted voices in indie game marketing. In this episode, Chris breaks down how he built his audience, why Steam visibility isn't your real problem, and why he bets everything on an owned mailing list over social media. ⏱️ CHAPTERS00:00 – Intro00:59 – The origin story: from IBM to How To Market A Game06:30 – "Everybody's doing this wrong": why Chris started the blog09:00 – The research that proved social media doesn't work15:20 – The blog + newsletter: why owning your audience beats everything17:20 – Why Discord and YouTube are the "outer rim" (and the mailing list is the core)23:40 – Should indie devs start a newsletter? (and the once-a-month rule)30:10 – Building trust: "working the maze backwards" and having no agenda36:20 – Burnout, the "golden age" of Steam, and the Inside Conference42:40 – The hot take: visibility isn't your problem45:50 – Play It Forward: the indie devs Chris wants you to know 🔗 LINKS & RESOURCESHow To Market A Game: https://howtomarketagame.com/How To Market A Game Blog: https://howtomarketagame.com/blog/Free resources: https://howtomarketagame.com/freeInside Conference: https://howtomarketagame.com/inside/Mark Duplass – "The $1,000 Movie" talk: https://www.youtube.com/watch?v=nZeWOAliA6Y 📬 Freaking Cool Indies Newsletter: https://freakingcoolindies.com/FCI_newsletters 🎙️ Hangout on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com#indiegamedev #gamemarketing #howtomarketagame #chriszukowski #steam #indiegames #gamedev

The framework indie devs use to keep RPGs, deck builders, and narrative games from breaking during production. Learn game content structure and documentation with Grimoire CEO Jill Vanparys.0:00 - Your game is built on scattered docs (and it will break)1:43 - Welcome Jill Vanparys, CEO of Grimoire3:10 - What is content chaos and why does it hit game devs hardest7:30 - How one version mismatch breaks your entire game10:00 - Why creative teams and spreadsheets are a brain conflict12:00 - The "glue person" problem and institutional knowledge risk14:00 - When should you transition to a structured system16:00 - What is object-oriented UX (OOUX) and how to use it20:00 - The 40% stat: what content chaos is actually costing you23:00 - How to mentor your team through a content overhaul27:30 - Systems thinking for creatives (you're already doing it)32:00 - Is it ever too late to fix content chaos mid-production35:00 - Live Grimoire demo: connected quests, NPCs, and locations43:00 - Grimoire's free onboarding offer + engine sync explained48:00 - Play It Forward: Battlesage, Deck of Hounds, and FlotsamFollow Jill!LinkedIn: https://www.linkedin.com/in/jillvanparysGrimoire: https://usegrimoire.comJill Vanparys is the Co-founder and CEO of Grimoire, a game development platform built to bring structure, connection, and clarity to the content powering your game. A UX designer turned game dev tools founder, she's a 2016 MIT Innovator Under 35, a board member of the Flemish Games Association, and has spent years coaching indie studios on systems thinking, worldbuilding, and content architecture.📬 Newsletter: https://freakingcoolindies.com/newsletter/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com

Indie game marketing with YouTube Shorts and TikTok is one of the most powerful tools a solo dev has, and Landon from Broken Flame Games has cracked the code.He's been building his debut Steam game Vault of the Vanquished (a coin-flipping roguelike that's basically Balatro meets Slay the Spire) while posting short-form content almost every weekday. And it's working.In this episode, Landon breaks down his entire system: how he builds content creation INTO his dev day so it only costs him about an hour, the exact short format that stops the scroll, why pop-culture references (Binding of Isaac, Cult of the Lamb, Ultrakill) have been his secret weapon for blowing up views, and how his animated knight mascot became the face of Broken Flame Games without Landon ever putting his own face on camera.If you've been avoiding short-form content because you think it'll pull you away from your game, this episode will change your mind.Chapters:0:00 - The short that hit 10K views in a week2:31 - What is Vault of the Vanquished?4:18 - Dev or content creator? Overcoming the fear5:31 - Building marketing into your dev day12:03 - The pop-culture reference strategy17:08 - The beginner short formula20:37 - Visuals, voiceover and the knight mascot25:02 - Tech stack: Unity, Premiere Pro, OBS and Aseprite27:01 - Posting, scheduling and analytics31:08 - Scripting vs just hitting record36:07 - Making your shorts sound professional42:28 - CapCut vs Premiere Pro for beginners44:26 - Indie shoutouts and where to find LandonWhat you'll learn:- How to build marketing INTO your dev day (not on top of it)- The first 2 seconds of a short that stop the scroll- Why game references are a cheat code for reach- How to create a mascot-driven brand without showing your face- The audio trick in Premiere Pro that makes your shorts sound pro instantly- CapCut vs Premiere Pro: what Landon actually recommends for beginners🔗 Follow Landon!:— Vault of the Vanquished on Steam: https://store.steampowered.com/app/3241250/Vault_of_the_Vanquished/— Broken Flame Games on YouTube:  @BrokenFlameGames  — Broken Flame Games on TikTok: https://www.tiktok.com/@brokenflamegames🔗 Links mentioned:— Countless Nights / Dice a Million: https://store.steampowered.com/app/3430340/Dice_A_Million/— Vuvu Inc / Tiny Terraces on Steam: https://store.steampowered.com/app/3136330/Tiny_Terraces/— CheesyTed/RiskyDuck on TikTok: https://www.tiktok.com/@riskyduckdev— CheesyTed/RiskyDuck on YouTube:  @RiskyDuckDev  — Aseprite (pixel art software): https://www.aseprite.org— OBS (free screen recorder): https://obsproject.com— Buffer (scheduling tool): https://buffer.com— Vubli (scheduling tool): https://vubli.ai/📬 Newsletter: https://freakingcoolindies.com/newsletter/🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com#indiegames #indiedev #gamedev #youtubeShorts #TikTok #indiegame #gamedevelopment #steamgames #roguelike #vaultofthevanquished #brokenflame #contentcreation #indiegamedevelopment #gamemarketing

Mallory Loar was one of Discord's first marketing hires, and she built the Hype Squad, a superfan program that scaled from a handful of passionate Discord fans to millions of members globally.In this episode, Mallory breaks down exactly how indie devs can build that same kind of loyal, word-of-mouth community, even with zero budget and a one-person team.You'll learn:→ Why followers and community members are NOT the same thing→ How to find your first 100 players where they're already hanging out→ How to turn lurkers into active, engaged super fans→ How to build a moderator squad that practically runs itself→ Why transparency is the most underrated tool in your community toolkitWhether your Discord has 10 people or 10,000, this episode will change how you think about community.---🎙️ Guest: Mallory Loar🌐 KindaSorta Studio: https://kindasortastudio.com/📬 Mallory's Substack: https://substack.com/@malloryloar💼 Mallory on LinkedIn: https://www.linkedin.com/in/malloryloar/---🕐 Chapters:00:00 - Intro02:00 - Why community is the backbone of indie dev success05:00 - Followers vs. community members — what's the difference?07:30 - Making players feel seen (and why it matters more than ads)12:40 - How to manage community as a 1-2 person team15:00 - Finding your first 100 players22:00 - When should you start building your community?24:00 - Call to action strategy: Discord vs. Wishlists30:00 - Building super fans from zero — the Hello Kitty exercise35:00 - Badges, rewards, and referral systems38:00 - AI as a brainstorming tool (not a replacement)43:00 - IRL activations and the future of community44:50 - Transparency as the ultimate trust builder45:10 - Play It Forward: Mallory's indie game shoutouts📬JOIN THE FCI Community: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com#indiegame #indiedev #gamedev #gamedevelopment #indiegamemarketing #communitybuilding #discord #gamemarketing #indiegamedevelopment #indiepreneur

Subscribe to DevDucks Youtube Channel:  @DevDuck  Ben's Twitter: https://x.com/_devduckWhat does it take to sustain a 5-year indie game development journey? DevDuck (Ben Nowak) shares his secrets to consistent game dev progress through authentic devlogs, morning routines, and the "No Zero Days" philosophy that's kept him building Dauphin for years while growing to 176K YouTube subscribers.Ben reveals how he balances his day job with his passion project, why he doesn't think of his YouTube channel as marketing, and the discipline techniques that help him show up every single day.Chapters:00:00 – Introduction and Ben's Background02:15 – Starting Small: From Mobile Games to Dauphin07:25 – The Marine Biology Connection Behind Dauphin10:03 – Why YouTube? Building Community Through Documentation22:22 – DevLog Process and Authentic Content Creation26:41 – Morning Routines and Discipline as a Muscle34:05 – The "No Zero Days" Philosophy38:59 – Range: Taking a Creative Break and Learning Steam44:55 – The Steam Page Debate and Vertical Slice Strategy52:56 – Combat Systems, Questing, and Future Dauphin Plans🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com