Founder's Journal – Details, episodes & analysis

Podcast details

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Founder's Journal

Morning Brew

Business

Frequency: 1 episode/3d. Total Eps: 637

Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.

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Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇩🇪 Germany - entrepreneurship
21/08/2025
#97
🇨🇦 Canada - entrepreneurship
01/08/2025
#61
🇨🇦 Canada - entrepreneurship
09/07/2025
#75
🇨🇦 Canada - entrepreneurship
25/06/2025
#84

Shared links between episodes and podcasts

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https://link.chtbl.com/OV4W93_W
185 shares
https://foundersjournal.morningbrew.com
136 shares
https://shopify.com/crazyones
39 shares

https://twitter.com/MorningBrew
190 shares
https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20
2 shares
https://twitter.com/awilkinson
1 share

https://www.instagram.com/morningbrew
190 shares

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RSS feed quality

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Score global : 53%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email)

Episode 137

Thursday, June 13, 2024 • Duration 20:07

Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling. Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)

Episode 136

Tuesday, June 4, 2024 • Duration 41:31

Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

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Growing Morning Brew from 0 to 10,000 Subscribers

Episode 127

Tuesday, April 2, 2024 • Duration 21:52

Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business. Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Short Term Pain Can Bring Long Term Success

Episode 39

Friday, September 8, 2023 • Duration 19:30

Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between our immediate struggles with future success. Alex Lieberman (@businessbarista) talks about the psychological effects of pleasure & pain and why we make certain choices. Plus, tips on how to identify these moments to ensure you’re making the right decision for long-term pleasure. Timestamps: (00:40): Intro (08:17): The science behind it (11:23): How does pleasure & pain show up at work? (13:56): Identify pleasure traps (15:45): Managing short-term pains (17:49): Expanding your manageable pains Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: The Paradox of Pleasure | Hidden Brain Media #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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5 Steps to Building a Better Internet Audience

Episode 38

Wednesday, September 6, 2023 • Duration 24:22

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world. Timestamps: (00:18): Intro (01:14): Why build an audience (03:46): Define your goals (05:56): Build your content pillars (10:06): Picking your audience (12:49): Choose your platform (15:33): Content that sings (16:04): 2 buckets for content Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Nick Huber episode https://twitter.com/businessbarista/status/1352277955460915200?s=20 How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral Shaan Puri on X: "most people's writing is boring, or too complicated. here's 7 things that will make you a better writer. Let's start with the most non-obvious tip:" / X https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20 https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20 Justin Welsh on Twitter: "Here's what you'll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your "hook Tweet" 6. 3 killer openers Let's dive in ↓" / X #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Difference Between Demand and Product Market Fit

Episode 37

Monday, September 4, 2023 • Duration 24:21

Episode 37: Alex Lieberman (@businessbarista) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every trending product, and why entrepreneurs are expected to move at break-neck speeds. In reality, every business is hard, make sure you have the right reference point when hiring, and why discipline is the most important quality to have. Timestamps: (01:37): Why demand doesn’t mean product market fit (07:08): The age of overreaction (09:47): Expectation of moving fast (12:47): Every business is hard (13:44): Having the right reference point (18:36): It’s all about discipline Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why I Lost Motivation After Selling Morning Brew

Episode 35

Friday, September 1, 2023 • Duration 29:07

Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to be a chairman vs. CEO, and ultimate goals and motivation. Timestamps: (02:08): How to balance brand building with profits (09:05): How to test a new business idea? (16:32): Why be chairman from day one of the new business? (22:00): What’s your ultimate goal with Storyarb? (24:34): Did your motivation change after selling Morning Brew? Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why All Entrepreneurs Are Contrarians w/ Codie Sanchez

Episode 35

Wednesday, August 30, 2023 • Duration 19:27

Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an entrepreneur. Codie walkthrough 6 tips to help make the founder’s journey easier. Timestamps: (01:37): Contrarian thinking (06:02): It gets lonely when building (07:51): Check your bank account (08:25): Waking up at 5AM (09:52): Efficient days vs. effective days (11:22): No is a full sentence (14:04): Addressing the peanut gallery Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Codie Sanchez Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Founders Should Choose Good Quests

Episode 34

Monday, August 28, 2023 • Duration 14:00

Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effort you should be placing on your current quest. Secondly, Alex reflects on his own journey and evaluates which quest he is undertaking. Which quest are you on? Timestamps: (00:15): Listener feedback (02:39): The 4 types of quests (06:35): Reflections on my quests (10:48): Founders who are on good quests Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Choose Good Quests - by Trae Stephens and Markie Wagner #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Hoka Ran Away With The Competition

Episode 33

Friday, August 25, 2023 • Duration 17:26

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business. Timestamps: (01:15): History of Hoka (04:35): Great product for big problem (05:48): Obsessive focus on a core audience (09:38): How did Hoka rise so quickly? (12:58): The shift in marketing Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com Links: Fly Human Fly | HOKA® #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

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Founder's Journal – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Founder's Journal – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other99+

Twitter14

Instagram1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

Twitter14

Instagram1