Explore every episode of the podcast Founded & Grounded
Dive into the complete episode list for Founded & Grounded. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Optimise AI: Spinout success uncovered, strategies that work!
27 Jan 2025
01:20:44
From academia to entrepreneurship: The remarkable story of Nick Tune and the secrets to converting research into commercial success, with his spinout company Optimise AI.
Gain valuable insights on the mindset shifts necessary for transitioning from corporate to startup life, the importance of support networks, and how to embrace failures. Uncover the economic impact of Nick's spinout company Optimise AI, their differentiators in the market, and his valuable advice on team growth and work-life balance for early-stage founders.
Key Takeaways
- Balancing financial management and growth is crucial for startup survival, requiring careful attention to both spending and cash runway.
- Utilising fractional experts can provide startups with strategic and operational support without the high costs of full-time roles.
- A strong support system and maintaining personal well-being are essential for founders to sustain their passion and resilience in the face of entrepreneurial challenges.
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Alfa Technology: From celebrity magician to startup founder
10 Jun 2024
01:13:46
From performing magic for prime ministers and billionaires to gracing stages on shows like Britain's Got Talent. Alfie Whattam shares his unorthodox journey from entertainment to launching his own recruitment startup, Alfa Technology. Alfa builds software engineering teams for businesses operating in cutting-edge technologies like AI and Web3.
Uncover Alfie's game-changing insights on cultivating a bulletproof mindset, building effective content strategies, and disrupting outdated industries ripe for innovation.
The recruitment industry is broken. Hear how Alfie is challenging the status quo, taking on the incumbent ‘dinosaurs’, questioning unethical practices, and doing things differently.
Alfie's insights delve into pressing issues, like the ethical implications of AI, and the exponential speed of development, which could soon reach an irreversible tipping point. Alfie emphasises the need for genuine community-driven approaches in recruitment.
Key takeaways
- How to build a winning Content Strategy – Alfie shares his blueprint so you can drive inbound demand for your business. He stresses the importance of consistency and a clear strategy to make content work effectively for your goals.
- Delegation and Automation - Alfie emphasises the significance of delegating tasks, systematising, and automating to avoid burnout and maximise productivity.
- The potential and dangers of AI and Web3 technologies. Hear the immense potential for transforming entire industries and creating new business opportunities. But the rapid evolution also poses ethical and existential questions that we explore
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Sharesy - Growing communities one local authority at a time
19 Feb 2024
01:28:24
The innovator turning forgotten spaces into thriving community hubs.
Meet Felix Atkin, founder of tech startup Sharsey - the Airbnb for community spaces.
What stemmed from a personal problem of trying to book a local venue for his kids' birthday party has blossomed into a business that has already generated over £1million in bookings.
Felix delves deep into his journey, unveils the strategic steps behind Sharesy's considered growth, and shares invaluable insights on coping with the demands of startup leadership.
Key Takeaways
- Self-Care Is Paramount. Amidst the drive for success, remember that personal well-being is crucial for sustaining long-term ambition.
- Resilience in Fundraising. Embrace rejections as learning opportunities. Maintain transparency with your investors and lean on your support network during challenging times.
- Learn the secret of how to context switch between high-level strategic planning and the nitty-gritty of day-to-day operations in your business - How to win at founder-led sales
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envoPAP: Turning waste into sustainable wealth
05 Feb 2024
01:12:30
Meet Kaushal Shah, the impact entrepreneur behind envoPap, who is on a mission to help save the planet while making a profit. He turns agricultural waste into sustainable paper and packaging, and in this conversation, he shares his secrets to success in business and beyond.
Key takeaways
- Sustainable Innovation: Learn how Kaushal has built out an end-to-end sustainable business model focused on both community development and economic growth
- Smart scaling: We peel back the layers to unpick how Kaushal achieves economic growth whilst successfully diversifying the business
- Grounded Mindset: How does Kaushal deal with cultural differences and large supply chain issues? By staying grounded through self-care practices like meditation
Finally, hear why falling in love with the problem, not just the solution, is vital to entrepreneurial success
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Rival: The man who gave Gary Vee the "jab, jab, jab, right hook"
22 Jan 2024
01:21:54
The former MD of Gary Vee's Vayner Media left everything behind to pursue his dream, and the results will leave you inspired.
Tune into a thought-provoking journey with Eric Fulwiler, the visionary co-founder behind the growth marketing consultancy Rival.
What was the tipping point that compelled him to take the plunge? In reality, there wasn't one...
Eric pulls back the glitzy entrepreneurial curtain and reveals the unfiltered realities of day-to-day startup life.
Key Takeaways
- Define Your Own Success Metrics: It’s not just about growth; in Eric's case, it's about building a business that is so strong that someone else would want to purchase it. Learn his philosophy: don't challenge the market; change it.
- Prepare for the Marathon: Entrepreneurship is a journey of endurance. Eric's advice? Build emotional and psychological resilience. It’s about ensuring the longevity of both your mental health and your business. Take care of yourself, your team, and truly understand your customers' needs.
- More Than Just Profit: Eric sees Rival, and business in general, as a vehicle for positive change. Aim for a social and environmental impact; embody the challenger brand mindset, and drive innovation that matters.
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Phasecraft: Leap into the future with Quantum Algorithms
08 Jan 2024
01:08:00
What comes to mind when you think of the future? Flying cars, human-like robots, time travel? But what about quantum computing?
Prepare to have your mind blown.
Join us for an exhilarating journey into the future with Phasecraft, a groundbreaking startup that is pushing the boundaries of algorithmic innovation in the quantum realm.
Get an insider view from Ashley Montanaro - co-founder & CEO - as he unravels the mysteries of quantum computing
Key Takeaways
- Explore the Infinite: Discover the transformative potential of quantum algorithms and witness how Phasecraft will help create breakthroughs in battery development and material science.
- Inspiration: Hear the unvarnished accounts of the co-founders' personal lives that blend life and work, whilst raising young families.
- Shape the Future: Uncover the impact of quantum computing on future technologies and industries
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SRSLY Low Carb: why we need to STOP sugar coating the truth
18 Dec 2023
01:34:04
We are currently facing a public health crisis. In this episode, you'll hear the story of Andy Welsh, the ambitious founder of SRSLY Low Carb. After a wake-up call, he left the corporate world to enter the challenging world of health-focused entrepreneurship.
Picture this: You're trying to offer healthier food options in a market that is dominated by six conglomerates producing ultra-processed food. Quite a challenge, right?
What's his secret weapon? It's listening to his customers. Their feedback and loyalty have been his guide and his driving force, reinforcing the power of customer-centric businesses.
Key Takeaways
- Resilience is at the Heart of Entrepreneurship: Andy's experience reminds us that overcoming obstacles, such as personal financial risk and market resistance, requires a strong support system and an ability to adapt under pressure.
- The Power of Quality and Customer Loyalty: Prioritising product integrity and building close customer relationships can lead to organic growth and brand trust, often reducing the need for heavy marketing investment.
- Financial Literacy is Fundamental: The conversations underscore the essential need for entrepreneurs to understand their financials deeply. Money problems in business can't be ignored and must be managed proactively to ensure stability and growth.
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Greenworkx: Small Steps, Big Impact: Building 10 Million Green Jobs
11 Dec 2023
01:21:24
From advising UK Prime Ministers to spearheading green innovation. Mat Ilic takes us from the corridors of Whitehall to the frontlines of green innovation.
Discover his journey from Belgrade to becoming a UK visionary. Mat spent his career advising the likes of Boris Johnson and Theresa May.
Now, he’s on a mission with Greenworkx to foster environmental change and generate 10 million green jobs
Key Takeaways
- How can small steps lead to massive impact? This conversation holds the answers.
- Bridging the Green Gap: There's a pressing need to address the skills gap in the green sector. Greenworkx's mission is to empower 10 million individuals with green jobs, fostering a low-carbon, sustainable world.
- Step by Step Innovation: Mat Ilic champions the iterative approach in business, reminding us that significant progress comes from small, consistent steps.
- Diversity Fuels Change: Inclusivity isn't just a buzzword; it's crucial for progression. By aiming to recruit from underserved communities, Greenworkx addresses workforce diversity head-on, ensuring that the transition to a greener economy is wide-reaching.
Join us for an insightful conversation where passion meets purpose, and innovation creates a greener world.
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Hexa Finance: Breaking Stereotypes & Reimagining Finance for Startups
27 Nov 2023
01:26:09
The incredible journey of Hexa Finance is not just a tale of success; it's a true story of how being bold and true to yourself can pay dividends.
From a simple idea in 2016 to launching amidst the global lockdown, co-founders Ben Davies and Stu Mason have navigated it all.
They dive deep into their journey, sharing the sacrifices made, the critical role of timing, and the essence of trust and understanding in their partnership.
Key takeaways
- Back yourself and go for it, as you've started something for a reason and should have complete confidence in your vision.
- The Power of Teamwork: Ben and Stu stress the significance of a team that complements your skills and fosters mutual support.
- The Art of Saying 'No': Learn the value of simplicity in complexity. Embracing your niche, the bravery in critical decisions, and the wisdom in choosing your battles.
- Making Finance Relatable: Steering away from traditional corporate norms, Hexa Finance champions an open & comfortable environment, demystifying finance and making it accessible to all.
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Yuup: Turning Experiences into Businesses
13 Nov 2023
01:12:26
As an early-stage founder, the decision to bootstrap or raise capital can make or break your business.
But don't worry, serial entrepreneur Dominic Mills has been there and has the answers you need to succeed.
We uncover the power of community, localism, and entrepreneurship as we follow Dominic's journey from exit to founding his latest startup, Yuup - a marketplace that connects people with local experiences.
Key Takeaways
- Community as a Catalyst: Learn from Dominic's experience with 'Yuup' about the power of community in accelerating business growth
- Balancing Acts: Hear Dominic's take on the advantages and challenges of bootstrapping versus taking on external funding
- Leadership Mastery: Discover how to become an effective leader
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Discover how she conquered her fears, recognised burnout, and built a successful coaching business that's changing lives.
Key Takeaways
- Overcoming Fears and Limiting Beliefs: Learn how Ashleigh tackled her fear of public speaking, which was rooted in her childhood
- Addressing Burnout: Discover how Ashleigh recognised and navigated burnout with the guidance of a coach, emphasising the importance of reflection and gaining perspective.
- The Power of Mentors and Coaches: Understand the difference between mentors and coaches
If you're able to support an amazing cause on behalf of Laura Rawlings, please do kindly donate to Macmillan Cancer, link below
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Flow Neuroscience: Pioneering a Drug-Free Pathway for Depression (season finale)
26 Jun 2023
00:53:45
Depression affects 1 in 6 adults in the UK, with medication being the most common treatment.
But what if there was a drug-free approach that actually works?
The CEO of Flow Neuroscience, Erin Lee, reveals how their innovative headset is changing the game in mental health treatment.
Key Takeaways
- Embracing uncertainty is part of the startup journey, and as your knowledge grows, the awareness of what you don't know increases.
- Authenticity in leadership, Erin reveals how sharing your flaws and uncertainties can unify a team and contribute to a more genuine work environment.
- Persistence and passion are critical for startup success, and why you need to be starting a business for the right reasons
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Connectd: Embracing delusion, neurodiversity, and self-awareness in startup success
27 May 2024
01:16:14
How this entrepreneur overcame ADHD and dyslexia and used these diagnoses as his superpower to build two businesses worth millions.
Hear the inspiring story of Roei Samuel, who discusses the importance of self-belief, transparency, and resilience in entrepreneurship. Roei got an exit with his first business, Real Sport, and has gone on to build the UK's fastest-growing startup community in Connectd.
The platform has shaken the early-stage investment landscape by utilising data to ensure transparency, trust, and better connectivity in the investment process. By the end of the episode, you'll be encouraged to think bigger, embrace bold decisions, and navigate the entrepreneurial landscape with more confidence and resilience.
Key Takeaways
- How to create an unstoppable mindset - Roei shares how he has created an intoxicating self-belief to overcome challenges and remove crippling self-doubt.
- Develop self-awareness and play to your strengths - How to become more self-aware and focus on your personal strengths. Embrace who you are and prioritise self-care to achieve long-term success and happiness.
- Create a big vision - Roei is on a mission to democratise the investment landscape and empower entrepreneurs worldwide.
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Unyoked: Tapping into mother nature
12 Jun 2023
01:03:12
Twin brothers.
A unique vision.
And a determination to create a global nature brand against all odds.
This is the remarkable story of Unyoked: hear from co-founder Cam about his unstoppable startup that has overcome bushfires, floods, and a pandemic to bring sustainable off-grid cabins to the world.
Key Takeaways
- Creating a category is a bold move that differentiates your startup from competitors and requires deep market understanding, a clear USP, and significant marketing efforts to educate consumers. - Having a co-founder with aligned values and life stages is crucial for a harmonious relationship and the success of a startup. - A startup journey will inevitably encounter challenges, and maintaining resilience and a problem-solving mindset is crucial in navigating and overcoming these obstacles.
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Johnny Palmer: The Power of Personal Responsibility to unleash your Inner Entrepreneur
15 May 2023
00:50:17
Join us on board a real Boeing 727 as we dive deep into the mind of a passionate business leader, entrepreneur, and activist, Johnny Palmer.
From software to hospitality to renewable energy, he has built multiple successful ventures and now shares his blueprint for success with you. Are you ready to join the ride?
We discuss his core values of disruption, growth, and sustainability, the importance of delegation and trust, the benefits of building a support network, and the challenges of dealing with loneliness in business.
Key Takeaways
- The importance of taking personal responsibility for one's actions and outcomes, viewing every challenge or failure as an opportunity for learning and growth.
-Johnny's blueprint to go from idea to execution and how to nurture embryonic concepts
-The power of collaboration, leadership, and delegation, suggesting that success in business involves trusting and empowering others, having a clear and energetic vision, and being open to the chaos that can lead to innovation.
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MAGIC: Mirror mirror on the wall, who is the fittest of them all?
01 May 2023
01:06:16
Imagine seeing all your fitness progress in a Magic mirror, powered by AI.
That's exactly what entrepreneur Varun has created with his tech-first personal training solution after his personal battles with unhealthy habits.
Discover how he overcame investor rejection and built an MVP, plus the sacrifices he made along the way.
Key Takeaways
- How to fund and build an MVP
- Having a co-founder with complementary skills can be invaluable for supporting and sharing the entrepreneurial journey, making the challenges of startup life less lonely.
- Criticism and feedback, even when harsh, can serve as a catalyst for improving your business approach and refining your pitch to investors.
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Hear how Dan went from struggling with insomnia and anxiety to becoming a successful entrepreneur in the world of nutrition and wellbeing.
Discover Dan's insights on resilience, building a unique brand, and creating your own category.
Key Takeaways
- Find out how Dan used a newsletter to grow his business and the mistakes he made that we can all learn from
- Dan's investment philosophy, based on investing in over 50+startups and how to invest in people, not businesses
- Taking yourself too seriously as a founder can lead to a loss of enjoyment and fulfilment in the startup journey, so it's essential to maintain the ability to laugh at yourself and find joy in the process.
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Angel Investing School: Talent is everywhere, opportunity isn’t
03 Apr 2023
00:53:47
Do you dream of being an angel investor but don't know where to begin?
Learn from the co-founder of The Angel Investing School, Andy Ayim , about how he is democratising the world of angel investing and why being a non-conformist can lead to great leaps in learning.
Find out how Andy's backpacking trip at 21 sparked personal and professional growth and led him on the path to entrepreneurship and angel investing.
Key Takeaways
- Find out what keeps Andy moving forward with confidence, and how someone becomes a trusted advisor to new businesses.
- We explore toxic company cultures, the importance of being true to oneself, and the democratisation of angel investing.
- Lack of diversity in angel and VC funding and the need for equal access to opportunity for all
- The importance of serving customers rather than investors, especially in challenging climates, reminding founders to focus on their intrinsic motivations
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Moblox: Making money with Piers Linney - ex-Dragons’ Den Investor and C4 Secret Millionaire
20 Mar 2023
01:06:23
Get an inside look at the mind of a successful serial entrepreneur and investor.
Former Dragon, Piers Linney shares his upbringing, mistakes, and what really drives him in business.
In this interview, he shares his personal story and key insights on starting and growing businesses that will fascinate and motivate any founder or aspiring entrepreneur.
Key Takeaways
- Pursue what you enjoy and collaborate with people you like working with
- The importance of pivoting or starting anew if your business isn't working out, as the first venture often serves as a learning experience rather than a financial success.
- The vision for Moblox and what the future holds in tech and AI
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El Rayo: Tequila - it makes me happy
06 Mar 2023
00:59:45
Some say the best ideas come over a drink, and for these lifelong friends, tequila sparked their entrepreneurial journey.
But there’s more to tequila than 3am shooters, sucking a lemon and licking salt.
They went all in, quit their day jobs, and went on a wild Mexican adventure.
Here's the inspiring story of how they turned a simple idea into a successful startup El Rayo. It’s bonkers and brilliant - and likely to make you ask yourself - what am I waiting for?
Key Takeaways
- Trust your instincts and what you think will be best for the business, as some of the best ideas can come from spontaneous moments or casual conversations.
- Resilience is a crucial skill for business owners, as you will often face rejection and challenges, but it's important to push through and enjoy the journey of building your business.
- When starting a business without industry experience, don't be afraid to ask questions and seek advice, but also be prepared to admit what you don't know and learn from others.
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By Sarah London: Live life as if everything is rigged in your favour
20 Feb 2023
00:52:19
From tragedy to triumph. How a sister's life-saving transplant led to the creation of a natural skincare business.
By Sarah London, stands for something much larger, their deeply personal story has sparked a strong sense of mission and purpose when it comes to business - which shines through in this conversation.
Key Takeaways
- Learn how to shake off imposter syndrome and reframe failure
- How to stand out and take on the industry giants. By Sarah London gives 100% transparency in their ingredient listings and became a B Corp, showing their sustainability values.
- How to deal with major business challenges. Hear how they dealt with Brexit and withdrawing from the EU market, they've used direct-to-consumer strategies and social media to maintain and grow their customer base, enabling them to plan a return to the EU market.
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Responsible: Failure is only feedback
06 Feb 2023
00:59:57
From losing millions to founding a sustainable fashion brand, Responsible.
Hear from Mark Dowds about how to bounce back and find success.
Mark is a serial founder and super angel investor who knows the entrepreneurial rollercoaster like the back of his hand.
Mark shares his insights on investing in early-stage startups, overcoming entrepreneurial challenges, and the significance of an abundant mindset in business
Key Takeaways
- The problem you're solving with your startup should be crystal clear in your own mind; if it's not, it's worth reevaluating if it's the right venture to pursue.
- Being too early to market with an innovative product can be a disadvantage, so it's crucial to validate the market demand and timing before fully committing resources.
- Listening to your fears and treating them as feedback can lead to growth and learning, helping you become more resilient and adaptive as an entrepreneur.
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Nova Blue: Decoding the secrets to startup success from former GCHQ Technical Director
23 Jan 2023
01:03:57
Discover the secret to business success straight from a former intelligence expert.
Meet Steve Mason, former Technical Director at GCHQ. Having defended the UK from cyber attacks, he now runs Nova Blue, helping businesses stay safe.
But this isn’t a tech conversation - in this episode, Steve shares the key ingredients that help him make business decisions and how he attracts clients and deals with setbacks - including the mistake that almost cost him his business.
Key Takeaways
- Being a founder doesn't automatically equate to being an effective CEO, as the two roles require different mindsets and skill sets.
- Cybersecurity is more than just technology protection; it encompasses culture, leadership, governance, and policies that safeguard digital assets.
- How to become effective at sales. Even the most experienced individuals can struggle if they cannot communicate their ideas or services effectively.
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Sooper Books: The £5 Dragons’ Den Deal that made history
13 May 2024
01:49:24
Meet the power couple who quit their jobs and made Dragons' Den history, by giving away 5% of their business for £5.
Introducing Charlene Mitchell-Hood and Simon Hood, the founders of Sooper Books. Hear their incredible journey, which started as a simple idea to aid their daughter’s bedtime routine, which quickly turned into the world's number one bedtime story streaming service and saw all five Dragons invest.
Their journey will inspire you and arm you with valuable insights for your own startup. Don't miss this masterclass on how you can turn your passion into a category-defining leader.
Sooper Books is a storybook streaming service offering hundreds of world-class stories and audiobooks to millions of families around the world, completely free of charge.
Key Takeaways
- Value of relationships over money. Learn why and how they prioritised connections over cash, which has opened doors and fostered significant growth for Sooper Books. This illustrates that sometimes, who you know is as important as what you know.
- Authenticity in pitching and brand building. Learn how their genuine approach in the Dragon's Den and beyond has not only differentiated them from competitors but also helped build a brand that's beloved by families worldwide.
- Balancing business and personal life. Discover the delicate art of managing a business with your spouse, the importance of delegation, having clear boundaries in place and the pivotal role of learning from failures to ensure both business and personal growth.
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Tally Workspace - From side hustle to seed funded
09 Jan 2023
00:56:25
Unlocking the future of work: How Tally Workspace is revolutionising the way we work.
Since Covid, hybrid working has become the norm and workplaces have evolved
Laura Beales and her co-founder Jules Robertson, saw the potential to create a platform that makes finding a workspace easy, wherever, whenever.
Laura also delves into her biggest failures, lessons learned and the importance of a support network.
Key Takeaways
- Start with the problem you're solving. Tally Market was born out of a need for more flexible and varied workspace solutions for businesses and individuals seeking alternatives to traditional office leases and remote working from home.
- The importance of co-founder alignment. Laura and Jules, complement each other with their different skill sets and perspectives, which strengthens their business partnership and strategy development.
- How to test the simplest version of a product or service. This can be more beneficial than investing in a complex version, as it allows for quick iteration based on real user feedback and demand before significant resources are committed.
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Belgrove - distilling startup success
12 Dec 2022
01:05:16
Rum entrepreneur Edmund Wood quit his job to pursue his dream of starting his own business. He didn’t have a clue what it would be, but he decided he had to ‘leap and look’ for an idea he was passionate about— rum. Belgrove was born.
It’s a story about being bold, quick to adapt when plans go pear-shaped and learning you have to be kind to yourself.
If you have ever dreamt of quitting your day-to-day and doing something else - this is a must-listen for you.
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Entreprenora: Your biggest, boldest self - from CIA to CEO
21 Nov 2022
01:04:46
Rupal Patel, former agent, now serial entrepreneur, shares her honest and personal journey of the challenges she faced and how she kept going in high stakes, high-pressurised environments in the field and in the boardroom.
Rupal reveals how the CIA mindset teaches you to be resilient and persistent to achieve your goals. She also shares some great advice on ‘tactical ignorance’ and how it can help deal with imposter syndrome and the inner critic.
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Simpleweb - If you fail, make it quick
07 Nov 2022
00:57:08
Hear from Mark Panay - Co-founder and MD of one of Bristol’s most prolific software agencies , Simpleweb.
Learn Mark's highs and lows of running a business, and how his natural curiosity and fascination for learning has shaped his career. Discover what Mark thinks makes a good start-up investment, and what he sees as the biggest challenges of being the boss.
Presented by Laura Rawlings, with analysis from Ollie Collard.
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Simon’s mission is to help and inspire 10,000,000 people to startup and scale a business for free. He believes there should be a Start Up Centre to replace the Job Centre - and as an angel investor and entrepreneur, Simon’s got the credentials to make this a reality.
In this insightful conversation with Founded and Grounded, Simon reveals how being homeless at 15 made him realise he had what it takes to be an entrepreneur. He shares his journey, failures and lessons learnt, including how to increase your luck and why being clear about your purpose is key to business success.
Thanks to our sponsors Nova Blue and Tally Market.
Presented by Laura Rawlings, with analysis from Ollie Collard.
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She has the vision to make audiobooks more engaging. xigxgag has taken on a big global player and forged ahead developing a listen-and-read book, called the x-book.
Kelli started in the US army, a place she credits with teaching her the grit and determination required to be an entrepreneur and where she first realised she could be a leader. She then spent 20 years in consumer tech before having the confidence to set up her own business. xigxag is her first venture.
Kelli joins Founded & Grounded to discuss how you know when you’ve got a great idea, the value of having an experienced advisor when it comes to making your pitch and signing deals, and the difference it makes both financially and mentally having a network.
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Forth: A business fit for the future
30 May 2022
00:35:56
In an age where we have a constant stream of personal data on our wrists, and home testing has become second nature, one UK company is nicely poised to ride the crest of a wellbeing wave.
Forth is a digital health business pioneering personalised biomarker profiling. Its founder and CEO, Sarah Bolt, caught up with Founded & Grounded to talk about how Forth are on a mission to improve health and wellbeing and, in particular, close the gender health gap.
But it's a conversation as much about the less-than-straightforward path to success as Sarah reflects on the challenge of convincing investors outside Forth's target demographic, the success rates of sole founders versus partnerships, and how running a business can sometimes feel like coming at the expense of those closest to you.
Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.
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CloudFM: The Power of Vulnerability
16 May 2022
00:49:04
“If you do what you don't love, that's stress. If you do what you love, that's passion.”
Author, Podcaster, Motivational Speaker...and for good reason.
Jeff Dewing has a story to tell.
He's seen it all in the world of Facilities Management - good and bad. Restless, and far from content with maintaining the status quo, Jeff founded Cloudfm to disrupt the industry for the better.
Over 10 years later, he's CEO of an award-winning company that's blazing a trail for the next decade. But, as with all entrepreneurial journeys, there have been a few twists and turns along the way.
In conversation with Founded & Grounded, Jeff talks about finding fulfilment in life, and why the impact of Covid on Cloudfm was transformative for his leadership style - and how showing 'vulnerability' enabled his people to be the best versions of themselves.
Overall, there's powerful advice here for life and business in general - including the importance of simply asking yourself the question 'Why?'
Presented by Andrew Parsonage, with analysis and input from Ollie Collard & Samantha Miles.
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S'wheat: Drink to the Planet
01 May 2022
00:45:58
They started out in 2018 with no business qualifications, marketing experience, or entrepreneurial background - simply a shared passion and a big idea. 4 years on, they're the pioneering start-up taking drinks bottles to a new and truly sustainable level.
Through their company S'wheat, Jake Elliott-Hook and Amee Ritchie have created the world's first reusable bottle made from plant-based materials. Now courted by environmentally-conscious consumers and tech giants alike, S'wheat's growth is built on foundations as organic as their products. And in an era of corporate 'greenwashing', they're backing the talk with action, redefining the relationship between business and nature.
Speaking with Founded & Grounded, the couple talk about going viral for the first time, the brushes with disaster, and being wary of sharing their business idea with those closest to them. It's an inspiring story - and a reminder that anyone with the right energy and attitude can be a successful entrepreneur.
Presented by Andrew Parsonage, with analysis from business start-up specialist Ollie Collard, and Founded & Grounded Community Lead, Samantha Miles.
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Balderton Capital: In search of the "Unusually Driven"
18 Apr 2022
00:40:11
What are Venture Capitalists? How do they operate? And what can founders learn from them in the pursuit of backing for their big idea?
In this episode, we enter the real dragons' den and put a human face to this influential but little-understood world - in this case, Rob Moffat from Balderton.
In a revealing conversation with Ollie, Rob gives us the perspective from the other side of the desk, what founders should be considering when they approach VCs, and the attributes that he and his colleagues look for when deciding who and what to invest in. Rob also gives us his insight on the areas where he anticipates future growth, and has an assuring piece of wisdom for founders wherever they are on their business journey.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard.
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Season 5 teaser
02 May 2024
00:14:58
A teaser for Season 5. We deep dive into the minds of early-stage founders, who are only a couple of steps ahead.
Our unique podcast format, blending interviews with analysis, brings you closer to the action. Our hosts, Dr Becky Sage and Ollie Tiramuragan Collard unpack the business lessons for you.
Join us as we tackle taboo topics and feature a diverse range of guests, with over 1 in 3 being female founders and 1 in 4 being from an ethnic minority background since the podcast was launched in 2019.
We delve into Ashleigh Tennent's journey in the coaching industry. We also hear about Andy Welsh's financial struggles. Eric Fulwiler shares his career journey, marketing insights, and experiences with Gary Vaynerchuk.
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Lost & Grounded: Culture in a Can
04 Apr 2022
00:43:37
"You can't buy culture".
In this episode, Founded & Grounded visit the Lost & Grounded brewery and their co-founder Alex Troncoso, as we return to the world of craft beer.
With new breweries and their tap rooms popping up on virtually every street corner, it's impossible to ignore the rise in popularity of craft beer. Equally apparent has been the hit taken by the hospitality industry during the Covid pandemic. So how to position yourself in a crowded market - and futureproof the company also?
Alex takes a holistic view, and how having 4 simple values intrinsic to every aspect of the operation, being among a minority of UK brewers to pay the living wage, and sticking to their principles, has helped Lost & Grounded successfully navigate its first 6 years.
He also raises two fundamental questions for all businesses and their founders; why should you exist in a crowded market, and how big do you want to be?
Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.
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Freedom Services: A Valid Claim to Disrupt Insurance
21 Mar 2022
00:48:54
The world of insurance is a grey area for many people in more ways than one, so allow Sam White to inject some colour to the proceedings...
Setting up in business following a chain of life-changing events, Sam now presides over two successful insurance companies in the UK and Australia who are explicitly putting the consumer at the heart of their proposition.
But, as is so often the case, the entrepreneurial journey has been far from straightforward.
In a thought-provoking and inspirational episode, Sam discusses why she 'fired' herself as CEO of Freedom Services, the dilemma of protecting people versus saving the business, and the chronic lack of investment in female founders despite being a safer financial bet. And she has some powerful views on the future of the insurance industry, and how businesses need to return to being run by people - for people.
Presented by Andrew Parsonage, with expert analysis and input from Ollie Collard and Samantha Miles.
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Matter: Microplastics - Macro Visions
07 Mar 2022
00:37:37
Besides climate change, the issue of microplastics is one of the biggest environmental challenges facing society.
Passionate to put his engineering talent to use, but unable to find a business that matched the scale of his ambitions, Adam Root founded Matter - a company built on the principle of capturing, harvesting and recycling microplastics.
In conversation with Founded & Grounded, Adam talks passionately about the origins of Matter, and also how he didn't seek to be an entrepreneur - but how entrepreneurship found him. He also discusses how developing and nurturing employees can be a golden opportunity rather than a headache, and ultimately why founders need to "back themselves".
Presented by Andrew Parsonage, with analysis from start-up advisor Ollie Collard and feedback from our Founded & Grounded community courtesy of Samantha Miles.
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Wisdom - Riding the Social Audio Revolution
21 Feb 2022
00:40:35
"Information is abundant... wisdom less so."
It's no secret that access to knowledge and mentorship is fundamental to success in many aspects of life, not least business. But, on a Diverse Founders Programme, it became apparent to Dayo Akinrinade that these all-important connections were held within privileged circles - so she decided to set up Wisdom.
Wisdom has harnessed the social audio phenomenon to connect knowledge seekers to mentors, for the benefit of people from all backgrounds. For this latest episode of Founded & Grounded, Dayo talks about tackling institutionalised prejudice, the challenge of ensuring trust and safety on a still-evolving social platform, and her vision of Wisdom one day rivalling Google as the go-to place for knowledge.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and listener feedback from Samantha Miles.
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Steve's mission is to ensure that business owners look after their intellectual property and the brands they've started from scratch. But he had to balance that with the challenges of becoming a business owner himself - a tale worthy of a reality TV series.
It's '2-for-1' in this latest edition as Steve not only shares his expertise and wisdom in the sometimes overlooked area of trademark/brand protection - including the mistakes most commonly made by businesses - but also describes taking on a going concern and the changes required when he realised that the buck stopped with him.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reaction from our listener community courtesy of Samantha Miles.
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The Washing Machine Project: Empowering Entrepreneurship
24 Jan 2022
00:40:34
There are lots of reasons why people become entrepreneurs. Nav Sawhney had three, instilled within him from a young age, and these inspired him to develop a product that would enhance everyday life for the consumers of tomorrow.
As our latest guest entrepreneur, Nav explains to Founded & Grounded how the plight of refugees, the central role of women in life, and the intrigue of engineering were the genesis of The Washing Machine Project: producing an off-grid manual washing machine that would alleviate hand-washing. In a unique and inspiring tale of entrepreneurship, there are learnings for all founders as Nav talks through the challenge of resilience, the sacrifices made by families and partners, and to not fear failure, but instead treat it as a learning.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and feedback from our Founded & Grounded community courtesy of Samantha Miles.
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The Woolf's Kitchen: Spice up your (Business) Life
10 Jan 2022
00:41:13
After becoming a Mum, Dominique Woolf wanted to take life in a whole new direction and literally bring some spice to the proceedings. So, using her sales background and Thai heritage, and winning over the local farmers' market in North London, The Woolf's Kitchen got cooking.
In our first episode of 2022, Dominique talks through the reality of running a business and being a parent (spoiler alert: there are no easy answers), how Covid provided an unexpected opportunity to improve her product branding, and why networking for solo 'foodpreneurs' generated emotional wellbeing as much as business connections. Ultimately, it's a story about entrepreneurship as a personal statement besides bringing the world a little culinary joy.
Plus... what did our listeners say when it came to their meat vs vegan preferences (all stimulated by a question from our previous episode's featured business, Oowee Burger)?
Presented by Andrew Parsonage, with expert analysis from Ollie Collard & Samantha Miles.
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Oowee: Fast Food, Fast Growth
13 Dec 2021
00:40:47
Verity owned a sandwich business. Charlie ran nightclub nights. Both were passionate about fast food. Neither had run a takeaway before. 6 weeks later they signed the lease for their first premises, and Oowee was born.
In this episode we cover the world of fast food, charting the rise of this Bristol-based business that responded to changing consumer behaviour and food trends, including the growth of Veganism and the launch of Oowee Vegan.
From a tiny suburban kitchen to Oowee's present-day status as a national chain, Verity shares the rollercoaster ride of entering the hospitality industry, learning the hard way about how investing in kitchens and business systems can save money and reputation, and one vital piece of advice for any aspiring restauranteurs.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles including the results of our listener poll - so what did you think of workplace benefit schemes?
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Juno: You will feel the Benefit
29 Nov 2021
00:43:56
One piece of advice? "Just do it."
Meet Ally. He's got a lot of time for meaningful workplace benefits - less so for Advisors.
Ally's the founder of Juno - a business at the vanguard of the wellbeing economy, with the goal of changing how people interact with their employers. An entrepreneur simply because he had to be, Ally shares with Founded & Grounded the bumpy road to creating a business that now has an international client base, and how personal experience has led him to question the wisdom of others and urge founders instead to figure things out for themselves.
It's a thought-provoking conversation, with plenty for Andrew Parsonage, Ollie Collard and Samantha Miles to discuss - plus we reveal the results of our latest listener poll on your barriers to knowledge and learning.
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Uptime: Why time's up for mindless scrolling
15 Nov 2021
00:44:02
If 'too much information, too little time' is the great problem of our age, this business has a 5-minute solution.
Patrick Walker is a veteran of the 'big tech' scene having held senior positions with Facebook and YouTube. But he was moved to go it alone to address the issue of sheer volume of content, and 'hack knowledge' to provide users with briefer and more positive online experiences. Thus, Uptime was born.
In an episode full of fantastic insight and advice, Patrick talks about the importance of pausing when egos might dictate otherwise; how taking time to recruit ensures you capture people "whose purpose becomes their profession"; and having the confidence to "follow your bliss". Plus, in our latest community poll, we reveal the stress-levels of our listeners!
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles.
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Clementine: Freeing millions of women to go from I can't to I can
29 Apr 2024
01:19:26
The untold story of how one woman's mental health crisis led her to create a revolutionary mindset company for women.
Meet Kim Palmer founder of Clementine, a company on a mission to free women from unhelpful thoughts, feelings & expectations.
Kim's very personal crisis led her to champion mental well-being and create a movement for women. Clementine is reimagining mental health and paving the way for digital therapeutics. Kim risked it all as the main breadwinner, giving up her well-paid job in strategy to follow her dreams.
Key Takeaways
- Expansion and growth: Explore Clementine's strategic shift from an App to a mindset company
- Founder well-being: Kim discusses the critical role of self-care, the power of trusting one's intuition, and maintaining emotional well-being amid the demands of startup life
- The Importance of Customer Discovery: How to effectively use customer insights to validate your business model, fuel growth and build an engaged community
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Frahm: It's only a F**king Business
01 Nov 2021
00:43:16
How does it feel to be suicidal?
One man who knows is Nick Hussey, founder of Frahm - the business behind high-quality, long-lasting jackets for the real world. Nick stared into the abyss after the collapse of his first company but, with the help of his wife and an old school friend, came back to start and succeed with a new enterprise.
True to the ethos of Founded & Grounded, and alongside the business lessons learned, Nick openly shares his own experiences to discuss mental health among entrepreneurs. In an extended episode laden with powerful advice, he talks about running a business on process rather than fear and passion, how a support network can assist this, and the importance of simplifying everything. Because nothing matters more than your health.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reflections from Samantha Miles.
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Virtually There: How Good Things Come to Businesses That Wait
18 Oct 2021
00:37:43
"If you have a great product, your business should succeed."
We meet Edgar Thoemmes, co-founder of Virtually There and Canton Tea, about how two very different businesses steadily grew and found their audiences.
Edgar describes the seismic impact of Covid (and how Virtually There anticipated the boom in flexible working), how taking the long term view can pay dividends, and being in a position to give something back to the founders of the future.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles sifting through the latest reaction from Founded & Grounded listeners.
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Ksoni: Hair Today, Here Tomorrow
27 Sep 2021
00:39:07
To kick off Series 3, we meet Banasa Williams - co-founder of Ksoni, who produce plastic-free bathroom wellness products such as shampoo and bodywash.
With the global environment high on the agenda this autumn, Banasa talks about the "payoff" required for products and brands to truly call themselves sustainable. We also get to hear about the challenges of supply chain, how you can learn from others in completely different product sectors, and the importance of having a good team.
Plus Samantha Miles will be reviewing responses to the listener question posed in our Series 3 preview show - namely, what inspiration did you get over the summer?
Presented by Andrew Parsonage, Ollie Collard and Sam Miles.
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Founded & Grounded: Season 3 Preview Show
13 Sep 2021
00:09:54
In anticipation of Season 3 starting later this September, we welcome back listeners to the podcast which shares the stories and wisdom of early-stage entrepreneurs.
There are more great guests on the horizon and new ways to get involved with the show - we're starting by asking for your summer break inspirations and big decisions - plus we welcome a brand new member of the Founded & Grounded team.
Presented by Andrew Parsonage and Ollie Collard. (10 minute listen)
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