Found Revenue: Shopify Growth with Bryan Bowman – Details, episodes & analysis

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Found Revenue: Shopify Growth with Bryan Bowman

Bryan Bowman

Business

Frequency: 1 episode/23d. Total Eps: 128

Found Revenue: Shopify Growth with Bryan Bowman Most Shopify brands don't need more hype. They need someone to calmly walk through their store and say, "Here's where the money is leaking, and here's how to fix it." Welcome to Found Revenue, the podcast for DTC founders tired of the "hack-of-the-week" and ready for a predictable, data-driven approach to ecommerce marketing. Hosted by Bryan Bowman—former consulting actuary and founder of FoundRev.com—this show ditches the chaos for a systematic approach to growth. Bryan has helped DTC stores add tens of millions in trackable revenue by fixing the four pillars of profitable scaling: Hero Offers & Bundling: How to structure offers that spike Average Order Value (AOV). The "Money Pages": Conversion Rate Optimization (CRO) for your Home, Product, and Checkout pages. Meta Ads Strategy: "Grown-up" paid social strategies that stabilize your ROAS. Email Marketing & LTV: Using Klaviyo to turn one-time buyers into loyal repeat customers. This is your blueprint for turning a pretty website into a serious sales channel. New episodes weekly. Listen with your Shopify dashboard open.

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https://training.ecomunderground.com/case-study-4
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https://www.ecomunderground.com/klaviyo
5 shares
https://training.ecomunderground.com/case-study-2
5 shares

https://www.instagram.com/bryanwbowman
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https://www.facebook.com/bryanbowmanfan/
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https://www.facebook.com/business/ads/dynamic-ads
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https://www.facebook.com/groups/MarketingForEcommerce/
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Score global : 63%

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CRO Is Dead: The "Listen, Watch, Ship" Framework for Shopify Brands | Ep 128

Episode 128

Saturday, May 16, 2026 • Duration 15:17

Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time.

Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization.

In this episode, you will learn:

The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy.
The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy.
The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions.
The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results.
Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth.

Stop guessing and start letting your customers write your copy and dictate your site experience.

Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!

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You NEED to Focus on These 4 Business Growth Strategies | Ep 28

Episode 28

Friday, October 12, 2018 • Duration 13:03

In order to combat the distractions that threaten to tear you away from scaling your eCommerce business, you need to be focusing on these 4 business growth strategies. On this episode of Marketing For eCommerce, I walk you through the 4 main steps towards scaling your business and seeing higher levels of success. If you're familiar with the 80/20 rule, you'll know that 80% of your success comes from 20% of your energy. Your energy needs to be focused on these strategies every day if you want to see your efforts pay off. Be sure to give this episode your full attention - you won't want to miss a single detail.

Strategy #1 - Search for and acquire great leads

You need to be searching for and acquiring great leads - every. single. day. If you're passively relying on cold leads to simply fall into your brand's messaging, you won't be able to quickly scale your business. The best eCommerce professionals are asking themselves, "How am I generating and nurturing leads today?" In order to do this, consider leveraging multiple methods of lead acquisition. Don't stop at basic Facebook ads! Don't be afraid to delve into Google AdWords, email campaigns, Instagram story marketing tactics, etc.

Strategy #2 - Convert those leads to customers

Once you've acquired those leads, you need a focused process that will turn that lead into a customer. Remember, it's always cheaper to convince a prospect to buy than it is to acquire a new prospect. If you don't have a set system in place to achieve this, start here!

Strategy #3 - Increase your average order value

Everyone knows there are three basic ways to make more money from your eCommerce business. You have to get more customers through quality leads, get those customers to buy, and then get them to buy even more. By increasing the amount of profit you make per sale, you'll save money on having to acquire more customers that commit to smaller sales. For more information on how to increase your average order value, and to hear about 3 great strategies that'll help you do just that, check out episode 9 of the podcast.

Strategy #4 - Increase your customers' frequency of purchase

Finally, increasing your existing customers' frequency of purchase is one of the best business growth strategies you should be focusing on. Why spend more marketing dollars on acquiring cold leads, when you have a warmer audience that's already bought into your brand? Most eCommerce businesses don't have a marketing strategy that retargets former customers, but if you spend the time on developing this type of strategy, you'll be able to blow your competition out of the water.

Outline of This Episode Resources & People Mentioned Connect With Bryan Bowman

Increase Your eCommerce Conversion Rate by Following These Essential Tips | Ep 27

Episode 27

Friday, October 5, 2018 • Duration 14:01

The biggest downfall for many online sellers is getting distracted by the "Next Best Tool" rather than focusing on the essentials that will actually increase your eCommerce conversion rate. Throughout this episode of Marketing For eCommerce, I discuss 4 tips that are simple, yet critical, to understand. They will help you focus on what's important in your business model, attract the right customers, and convince them to commit to a sale. It's an episode not to be missed - listen now.

#1 - Build an effective website that highlights your propositions

There are 3 main segments of content that any effective eCommerce website must contain. Here they are.

An "About Us" page that shows off your brand and the team behind the scenes
FAQs that answer customer questions and eliminate the obstacles that are preventing them from buying
Selling propositions that are highlighted at every opportunity

These website segments allow you to build an authentic connection with your audience. It also results in a higher level of brand trust with all your followers. You also need to keep everything on your website congruent - fonts, colors, themes, etc. Buyers are put off by inconsistencies they see from page to page, or even from a Facebook ad to your website.

#2 - Implement a content/education-based marketing strategy

It's not enough to simply share your product specs data with your audience. Education-based and content marketing strategies allow you to share a bigger picture of the entire industry with your buyers and explain to them why your product or service offers the best solution to their problem. This is achieved through blog posts, videos, webinars, live Q&A sessions, etc. The creative possibilities are endless!

#3 - Know what products are your best sellers, the ones that lead to the highest eCommerce conversion rate

You also must know which products/services are currently providing your highest levels of eCommerce conversion rates. If you don't know this key component of your marketing math, you won't be able to scale your business appropriately. For more insider information on the why and how behind capturing your business's data and analytics, be sure to check out

#4 - Leverage the power of social proof Outline of This Episode Resources & People Mentioned Connect With Bryan Bowman

The Next Best Instagram Business Idea is Using Stories for Your Marketing | Ep 26

Episode 26

Friday, September 28, 2018 • Duration 15:37

The savviest eCommerce professionals are using Instagram stories as their next best Instagram business idea. It's an avenue that's practically guaranteed to be a hit with your existing followers, and it's a great platform for fun, experimentation, and creativity. On this episode of Marketing For eCommerce, I'll be sharing why you can't go wrong with Instagram stories, how best to approach this new marketing tactic, and why using IG stories are better than Facebook Messenger for cold audiences. You can't afford to miss this episode - listen now!

You simply can't go wrong with this Instagram business idea

People are engaging more with brands on mobile devices, and up to 70-80% of all traffic now comes from mobile devices. Instagram stories allow you to connect with more people in an intimate way because when they view your story, your content takes up their entire mobile screen. With Google Adwords and Facebook ads becoming more expensive and competitive, many eCommerce marketers are turning towards Instagram for their latest marketing campaigns. It's a platform that simply needs on your radar and in your arsenal - no questions asked

The engagement rates from Instagram stories are nearly impossible to beat

60% of Instagram users are between the ages of 18-24, and 90% are under the age of 35. Of those users, a third of them have used their mobile devices to purchase a product online. When you create an Instagram story, you can create 15-45 second advertisements that appear between the stories of the people your market already follow. Since they flow seamlessly into content your followers are already watching, they're much more likely to follow your brand or "swipe up" to view more.

Experimentation is encouraged in this type of eCommerce marketing!

The best thing about stories as your next best Instagram business idea is the fact that creativity is limitless when it comes to content creation. There are many third-party apps out there that come with preformatted templates you can use to market your product or service. Your production costs don't have to be high, and it doesn't have to be crafted in a fancy studio. Many brands have found success with "sidewalk talk" videos, live Q & A sessions, or simply a well-crafted photo and text layout. Don't let the fear of perfection keep you from jumping into this exciting new marketing method - just start creating and track what does well!

Here's your call to action - start with your warmer audiences and watch it grow from there Outline of This Episode Connect With Bryan Bowman

FLASHBACK - The 2nd Deadly eCommerce Marketing Sin: Using a Price Point, not Propositions | Ep 25

Episode 25

Friday, September 21, 2018 • Duration 19:05

There are some pieces of marketing advice that you should never tire of hearing about, and selling based on price points vs unique propositions is one of those pieces. For this 25th episode of Marketing For eCommerce we flashback to episode 2, where I shared the 2nd deadliest eCommerce marketing sin - price point-based selling vs. selling based on propositions. You'll be reminded of the dangers of limiting your business to selling commodities, as well as hear about the 5 main propositions to consider when creating your product listings. Don't miss this exciting dive into the Marketing for eCommerce archives - listen now!

Only using a price point = confining yourself to being a commodity

The most dangerous aspect of focusing only on your product's price point is that your product is limited to being a commodity. Instead of transforming into an entire brand you limit the product to only providing a solution to a simple problem. But if you take the time to develop a powerful USP, it will answer one main question: Why should consumers choose YOU?

Crafting a USP that's tied to your company's core values and goals will allow you to do 4 things, in addition to sell more product:

Protect profits
Be aggressive in pricing and neutralize competition
Give people a reason to choose your product
Create a community

To discover my best tips for writing a USP that will guide your company and product towards future success be sure to listen to this episode.

Make people aware of the true "cost of cheap" through a value proposition

A value proposition makes people aware of the true cost of things that are cheap. Cheaper is always more expensive in the long run. If you demonstrate to your consumers the value of paying more for your product, saving them from headache and heartache down the line, you'll become the company they turn to time after time.

Add stickiness to your brand through irresistible offers and unique safety propositions.

Bundling your products together is a powerful way to add value to the offer without cutting into your profits. If you solve multiple problems for the consumer in one sale, they'll remember your brand fondly. Don't forget to be creative in naming your bundles! Think of it as a chance to refine your brand and give your products a higher level of credibility. Those are ways you can make your bundle into an "irresistible offer."

Every customer wants to be part of a community - here's how to make them choose YOUR community Outline of This Episode Connect With Bryan Bowman

These 3 Strategies for Education-Based Marketing Will Drive Engagement | Ep 24

Episode 24

Friday, September 14, 2018 • Duration 13:54

Education-based marketing is a solid fundamental that you need to be leveraging in your business, and it's so simple many people consider it an eCommerce hack. If you implement the 3 strategies I outline on this podcast, you'll see higher engagement rates, more repeat buyers, and a stronger presence in your market. Don't miss all the details on this great episode of Marketing For eCommerce.

What is education-based marketing?

You've heard of content marketing, but are you aware of education-based marketing? Simply, it's marketing that seeks to share knowledge while building a relationship of trust between a buyer and a company. Rather than telling your audience about your product's features and specs, you paint a bigger picture of the entire market, industry, and why the buyer needs the solution your product offers.

Strategy #1 - Leverage market data vs. product data

Education-based marketing starts by sharing market data, not just product data. Your market should know the broader benefits of using your product or service, not just why product X is better than product Y. For example, when a carpet cleaning company started putting out content about how having clean carpets benefits a family's health, they had customers go from purchasing once every 3 years to twice a year. It's all about identifying the angles that pique a customer's interest, and that curiosity doesn't come from simply sharing product specs.

Strategy #2 - Identify your competitors' smoking gun

The second strategy for education-based marketing involves identifying the weak points in your competitors' businesses. When done gracefully, it can guide customers towards your products rather than everyone else's. When utilizing strategy #2, you can choose to highlight the stronger areas of your business, rather than speak out negatively against your competitors. For example, does your company offer a better product return policy or service liability protection? If you can educate your customers on the potential pitfalls of selecting another company, you can capture their trust and long-term business.

Strategy #3 - Share your process with your audience

The first company to share their process with an audience captures their attention on the subject, even if your competitors have the exact same process. The audience associates that positive, educational experience with YOUR company and not your competitors. That's why sharing HOW you do business can be such a powerful method of education-based marketing. Be the first to tell that story and you'll be glad you invested the time into the storytelling process.

Outline of This Episode Resources & People Mentioned Connect With Bryan Bowman

Create a Swipe File Using These 3 Methods and Upgrade Your Digital Marketing Strategy | Ep 23

Episode 23

Friday, September 7, 2018 • Duration 13:30

No longer confined to the copywriting and journalism industries, a swipe file can lead to new avenues of creative marketing in your eCommerce business. Starting, maintaining, and referring to a swipe file can be a fun process, and I explain 3 methods to consider on this episode of Marketing For eCommerce. I promise it'll inspire you to leverage new ways of marketing, and if you start today you'll reap the benefits today. Be sure to check out this episode!

What is a swipe file and why do you need one?

A swipe file is simply a collection of ideas and inspiration. The contents of your swipe file will vary, but most people have a collection of headlines, ads, emails, calls to action, photos, graphics, etc. Any time you read or see something that inspires you, draws emotion, or makes you want to buy a product, that's a piece that can be added to your swipe file! After a few weeks, months, or even years of collecting and curating this information, you'll have a treasure trove of info that spans industries and time periods. Then, when you're thinking about a new campaign or marketing email, simply dip into the file and pull out examples that previously captured your attention.

You can choose to house your swipe file digitally, in your email, or in print. Always remember that this file is meant for modeling, not copying, and that each piece should be appropriately modified for your business.

Method #1 - Seek out and learn from your competitors

The first method for building a swipe file involves identifying your direct and indirect competitors and simply watching what they do. Create a second email account (this will be your swipe account), and start subscribing to everything! People who are catering to your market will be sending out great content that can be then filed into categories such as introductory emails, upsells, etc. Whenever you want to send a creative new email, you'll have 12 examples sitting in your email account, ready for review!

It may seem counterintuitive, but it's also immensely helpful to purchase your competitor's products. By following their entire purchase journey, you can see critical steps of the process that aren't immediately available to the public. It'll be a useful investment and you'll have an even better view inside your own market.

Method #2 - Examine the Facebook "Info and Ads" tab Method #3 - Take advantage of new verticals Outline of This Episode Resources & People Mentioned Connect With Bryan Bowman

The Why and How Behind Targeted Sales Pages | Ep 22

Episode 22

Friday, August 31, 2018 • Duration 18:15

No matter what type of eCommerce product you sell, you need to be marketing to your buyers through targeted sales pages. No matter who is buying your product, they're all seeking for a variation of the same result, goal, or benefit. Take for example Hydro Flask bottles. No matter which type of buyer is consuming the product, the end result is the same - a bottle that keeps hot drinks hot and cold drinks cold.

Throughout this episode of Marketing For eCommerce, I use Hydro Flask bottles as a perfect example for targeted sales pages. It's an episode that gets right to the point, and you can't afford to miss these insights because they'll lead to happier, fulfilled, life-long buyers. Listen now!

You need to know who is buying your product and what benefit they're seeking

Many different types of people may be seeking your product in search of a slightly varied result. For example, Hydro Flask may develop targeted marketing messages for 4 different types of buyers: bodybuilders, biohackers, campers, and blue-collar workers. Bodybuilders may want to stay hyper-hydrated, biohackers need to stay focused on staying hydrated, campers look for durable, reliable gear, and blue-collar workers want a product that will keep beverages at temperature for long days on a job site. By understanding these types of categories for your product, you'll be better equipped for developing your targeted sales pages.

Creative marketing messages are essential for each category of interested buyers

In the early days of marketing, companies used to be able to develop one generic marketing message and distribute it to the masses. However, those days are over and eCommerce professionals now must develop creative messages for each category of potential buyers. The message and product benefits you portray would vary slightly for each type of buyer. Refining these messages may take time, but the investment will be well worth it.

Use this strategy to develop specifically targeted sales pages

I walk you through the process for developing these targeted sales pages all on this episode of Marketing For eCommerce. The first step is to aggregate your insights from Facebook and determine your main categories of potential buyers. Then, create a generic sales page template. For each buyer category, simply copy and paste the template and fill it with customized content, images, offers, etc. It may sound simple and too good to be true, but it works! Be sure to listen to this episode for the full story.

You can't afford to not implement this strategy in your eCommerce business Outline of This Episode Resources & People Mentioned Connect With Bryan Bowman

Found Revenue: Shopify Growth with Bryan Bowman – Details, episodes & analysis

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Found Revenue: Shopify Growth with Bryan Bowman – Details, episodes & analysis

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