Explore every episode of the podcast Found in AI: AI Search Visibility, SEO, & GEO
| Title | Pub. Date | Duration | |
|---|---|---|---|
| AI Search News: Google's Latest AI Mode Test & New ChatGPT Visibility Research | 29 Oct 2026 | 00:12:03 | |
📬 You like this podcast? You’ll love the newsletter. In this October 29 episode of Found in AI, AI search visibility consultant Cassie Clark covers three developments in AI search, SEO, and generative engine optimization (GEO). First, Google is testing a new "Further exploration" section in AI Mode that displays website links alongside AI-generated answers. Then, new research from Graphite examines why ChatGPT may cite pages mentioning a brand without actually including that brand in its response. Finally, Searchbloom reports that 91.1% of citations in its own AI visibility study came from third-party websites. Together, these stories raise an important question for marketers: Are you measuring AI citations, actual brand mentions, or recommendations? In This Episode
Resources Mentioned
More from Cassie Clark Marketing Need help with your AI search visibility strategy? Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. Explore AI search visibility audits, content strategy, and team training at Cassie Clark Marketing. Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| What Happens to AI Search Visibility When You Rebrand? | 27 Oct 2026 | 00:18:17 | |
📬 You like this podcast? You’ll love the newsletter. Are marketers so focused on optimizing content for AI search engines that they're forgetting to create content people actually want to read? In this episode of Found in AI, Cassie Clark welcomes Holly Enneking, VP of Marketing at Markup AI (formerly Acrolinx), to discuss how brands can balance AI search optimization with content quality, original perspectives, and a consistent brand identity. Holly shares what her team has learned while transitioning a 20-year-old brand to a new identity, including how they're evaluating existing content, updating high-performing pages, and working to establish Markup AI's presence across traditional and AI search engines. The conversation also covers Markup AI's early results, including a reported 30%+ increase in blog engagement over six months, stronger engagement from third-party content distribution, and gradual improvements in AI visibility. In This Episode
One Thing to Try This Week Choose five important pages from your website and ask:
You may find that your next AI search content opportunity isn't a new article. It's improving something you've already published. More from Cassie Clark Marketing Need help with your AI search visibility strategy? Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. Explore AI search visibility audits, content strategy, and team training at Cassie Clark Marketing. Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google AI Search Changes, Walmart's AI Shopping Agents & ChatGPT's Tracking Bug | 22 Oct 2026 | 00:15:54 | |
📬 You like this podcast? You’ll love the newsletter. What happens after AI search recommends your brand? Does someone click through to your website? Can an AI agent purchase your product? And can you actually measure the traffic you're getting? In this October 22 Found in AI news update, Cassie Clark looks at three developments that show where AI search is heading beyond brand mentions and citations. Google is making source links more visible in AI Overviews and AI Mode, but a big question remains: will those changes increase website traffic? Walmart has launched Agent Gateway, giving approved AI agents a way to shop and complete purchases. And OpenAI has fixed the ChatGPT UTM tracking bug that caused referral traffic to disappear from analytics earlier this month. Well, mostly. In This Episode
The bigger takeaway? AI search visibility is only part of the picture. Brands also need to consider what happens after a recommendation, whether that's a website visit, a purchase, or another action that drives business results. More from Cassie Clark Marketing Need help with your AI search visibility strategy? Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. Explore AI search visibility audits, content strategy, and team training at Cassie Clark Marketing. --- Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| HubSpot's Loop Marketing: Rethinking Marketing for the AI Era | 20 Oct 2026 | 00:25:10 | |
📬 You like this podcast? You’ll love the newsletter. The traditional marketing funnel no longer reflects how people discover brands. Buyers are turning to AI search engines, social media, podcasts, and trusted voices to research their options. So what does that mean for marketers? In this episode of Found in AI, Cassie Clark welcomes Caitlin Milliken-Flohr from HubSpot to discuss Loop Marketing, a new framework designed around how buyers discover and engage with brands today. Caitlin breaks down the four stages of Loop Marketing — Express, Tailor, Amplify, and Evolve — and explains how marketers can use AI to better understand their audiences, scale content without losing their brand identity, and reach buyers across different channels. They also explore how smaller teams can build visibility without enormous budgets, why internal thought leaders are an overlooked marketing asset, and how shorter experiments can help teams learn what's working before committing more resources. In this episode
More from Cassie Clark Marketing Need help with your AI search visibility strategy? Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. Explore AI search visibility audits, content strategy, and team training at Cassie Clark Marketing. Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Does YouTube Help You Show Up in AI Search? | 19 Oct 2026 | 00:18:58 | |
📬 You like this podcast? You’ll love the newsletter. Ryan Doser has been working in SEO for roughly a decade. But as search behavior has expanded beyond Google into ChatGPT, YouTube, TikTok, Reddit, and other platforms, he's started thinking about SEO differently: not just search engine optimization, but "search everywhere optimization." In this episode, Ryan and I talk about why long-form video can do much more than build a YouTube audience. It can give search engines and AI systems another surface for understanding who you are, what you know, and what your brand should be associated with. We also get into the growing importance of third-party trust signals, where traditional SEO still fits into AI search, and some of the GEO advice Ryan thinks marketers should be questioning. In this episode:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Are AI Visibility Tools Measuring the Wrong Things? | 19 Oct 2026 | 00:17:12 | |
📬 You like this podcast? You’ll love the newsletter. In this episode of Found in AI, Cassie Clark talks with Peter Rota, an SEO professional with 15 years of experience, about the rapidly growing market for AI visibility tools — and where those platforms still have room to improve. Cassie and Peter discuss why actionability remains one of the biggest challenges with AI visibility software, what teams should look for when evaluating a platform, and why a visibility score alone may not tell you very much. They also dig into one of the biggest AI search measurement questions: should brands care more about being cited, mentioned, or actually recommended? Peter shares his own hierarchy — recommendation, mention, then citation — and explains why citations can sometimes come dangerously close to becoming a vanity metric if they aren't connected to meaningful business outcomes. In this episode:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Bing's New AI Visibility Data, ChatGPT Citation Shifts & the Attribution Problem | 15 Oct 2026 | 00:22:44 | |
📬 You like this podcast? You’ll love the newsletter. AI search measurement is getting more sophisticated, but is the data becoming more reliable? In this week's Found in AI news update, Cassie Clark covers Bing's new Topics Portfolio beta, Ahrefs research showing shifts in ChatGPT citations toward primary sources, and Nozzle's findings about misleading Google results served to rank trackers. She also explores why missing ChatGPT referral tracking data could make AI-driven traffic harder to measure, plus Yahoo's latest AI search experiment. In this episode:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Writing for Humans vs. LLMs: What Actually Needs to Change? | 13 Oct 2026 | 00:28:25 | |
📬 You like this podcast? You’ll love the newsletter. In this episode of Found in AI, Cassie Clark talks with content marketer Ben Hale about what actually changes when you start creating content for AI search — and what doesn't. Cassie and Ben talk about how audience behavior should determine which AI engines you prioritize, why distribution is becoming an increasingly important part of content strategy, and how content needs to change when it moves from your website to platforms like Reddit. They also dig into the difference between AI mentions and citations, whether getting cited is actually enough to call your strategy successful, and how marketers can test new AI search tactics without chasing every new optimization trick that comes along. In this episode:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Google Updates Content Guidance as AI Agents Reshape Search | 08 Oct 2026 | 00:17:43 | |
📬 You like this podcast? You’ll love the newsletter. AI search is moving beyond citations and recommendations. As consumers use AI to discover businesses (and personal agents begin browsing the web on their behalf), brands need to think about the entire information environment surrounding them. In this episode of Found in AI, Cassie Clark breaks down Google’s updated guidance on main content and fake authors, new data showing rapid growth in AI-powered local search, and Profound’s research into personal agents like Muse and Instinct. Together, these developments point to a larger shift: AI visibility is becoming less about optimizing for a single answer and more about whether humans and AI agents can discover, understand, verify, and act on information about your brand. In this episode:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google AI Mode Monitoring + Why AI Citations Don’t Equal Recommendations | 01 Oct 2026 | 00:12:59 | |
📬 You like this podcast? You’ll love the newsletter. Google is expanding AI Mode’s monitoring capabilities, letting users have Google continuously watch the web for new information instead of repeatedly running the same search. In this episode of Found in AI, Cassie Clark looks at what persistent search could mean for content freshness and AI search visibility. Cassie also breaks down new research from Graphite analyzing nearly 500,000 AI shopping responses across ChatGPT and Google. While large and small retailers appeared at similar rates among cited sources, major retailers were significantly more likely to become the actual recommendation — another example of why citation presence and recommendation presence should not be treated as the same AI visibility metric. Plus, Google Search Console adds reporting for multimodal searches originating from tools including Google Lens and Circle to Search, and new research from Perplexity explores why retrieval systems may need more than the single passage containing an answer to provide enough context for a useful response. In this episode:
-- Found in AI covers AI search visibility, generative engine optimization (GEO), answer engine optimization (AEO), AI search measurement, and the changes marketers need to understand as platforms like ChatGPT, Google, and Perplexity reshape search and discovery. Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email her at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Who’s Responsible for What AI Says About Your Brand? | 29 Sep 2026 | 00:20:39 | |
📬 You like this podcast? You’ll love the newsletter. In this episode of Found in AI, Cassie Clark welcomes back Tommy Landry, founder of Return On Now and author of The Signal and the Source, for a conversation about the connection between AI governance and AI search visibility. Internally, companies are connecting AI to CRMs, reporting systems, content workflows, sales data, and other sources of business information. Externally, AI systems are interpreting websites, third-party platforms, brand messaging, reviews, documents, and other signals to understand what a company is and what it does. And when those signals are incomplete, outdated, inconsistent, or just plain wrong, AI can still produce a very confident answer. Cassie and Tommy discuss why companies need human checkpoints around AI-powered workflows, who should be responsible for those checkpoints, and why AI governance can't simply be handed to one department. They also explore what this means for GEO and AI search visibility, including why brands need to think beyond citations and start paying closer attention to how they're actually represented inside AI-generated answers. In this episode:
Tommy also shares the thinking behind his new book, The Signal and the Source, and his framework for managing AI across both internal workflows and external visibility. Find it on Amazon. -- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| AI Agents Are Taking Over. Yahoo Wants to Keep the Links. | 24 Sep 2026 | 00:21:09 | |
📬 You like this podcast? You’ll love the newsletter. AI is moving beyond answering questions and toward taking action on our behalf. But as agents handle more of the customer journey, what happens to the websites and publishers that make AI-powered discovery possible? In this episode of Found in AI, Cassie Clark breaks down two developments that reveal different sides of the future of search. First, Meta introduces Muse, a personal AI agent designed to complete tasks on a user’s behalf. Cassie explores what the shift from AI answers to AI actions could mean for brand discovery, the customer journey, and why being recommended by an AI engine may no longer be enough. Then, we turn to a story that deserves more attention: Yahoo Scout. Yahoo CEO Jim Lanzone is making the case for an AI search experience that keeps publisher links visible and preserves opportunities for referral traffic. Cassie examines why that approach matters, what it could mean for the economics of the open web, and why marketers need to look beyond citations when measuring AI visibility. In this episode:
Stories covered: -- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Does ChatGPT Recommend the Same Brands to Everyone? [NEW RESEARCH] | 22 Sep 2026 | 00:26:39 | |
📬 You like this podcast? You’ll love the newsletter. Does ChatGPT recommend the same brands to everyone? In this episode of Found in AI, Cassie Clark talks with Joao from Friction AI about new research examining how personalization changes the brands recommended by ChatGPT, Gemini, Claude, and Perplexity. The study compared responses collected through APIs, anonymous AI accounts, and accounts that had been primed with specific user personas over two weeks. The results show that personalization does influence brand recommendations — but the effect varies considerably depending on the AI platform. Cassie and Joao discuss:
Read the research: The original research report: The Personalization Gap: How a Model's Knowledge of the User Reshapes Brand Recommendations in Generative AI -- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| OpenAI Is Turning ChatGPT Ads Into Conversations | 17 Sep 2026 | 00:11:52 | |
📬 You like this podcast? You’ll love the newsletter. OpenAI is testing a new kind of ChatGPT ad that doesn't just send users to a landing page. It starts a conversation. In this Found in AI news update, Cassie Clark breaks down OpenAI's new Sponsored Agents, Google's latest agentic commerce tools, and a new publisher licensing program that raises some interesting questions about how much Google can actually measure inside AI search. You'll learn:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| AI Search Visibility Is a Brand Problem | 15 Sep 2026 | 00:22:18 | |
📬 You like this podcast? You’ll love the newsletter. In this episode of Found in AI, Cassie Clark talks with Leah Nurik, CEO and co-founder of Brandi AI, about why brands need to think much more broadly about what influences their visibility in AI-generated answers. Cassie and Leah discuss why GEO is becoming a brand marketing and communications problem, not simply an extension of traditional SEO. They also dig into the role PR and earned media can play in establishing authority, why the sources that matter for AI visibility vary by industry, and why authentic storytelling may be more durable than trying to find shortcuts for influencing AI systems. They also talk about what makes a story compelling enough to earn media coverage, how brands can identify stories that actually add something new to their industry, and what may happen as AI-generated answers become a bigger part of the buyer journey. In this episode:
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| ChatGPT’s Search Index, llms.txt Confusion & the Rise of AI Shopping | 10 Sep 2026 | 00:16:11 | |
📬 You like this podcast? You’ll love the newsletter. In this Found in AI news update, Cassie Clark breaks down Peec AI’s research into OpenAI’s Labrador retrieval index, including the separate indexes identified for web content, news, shopping, YouTube, PDFs, and more. Then, we look at Common Crawl’s analysis of more than 584,000 llms.txt files and what it tells us about the confusion surrounding llms.txt, robots.txt, and AI crawler access. Finally, Microsoft is preparing businesses for a future where AI agents don’t just help consumers discover products — they help choose and buy them. Microsoft’s latest agentic commerce guidance shows why structured, accurate, and current product data could become critical as AI moves from answering questions to taking action. In this episode:
Sources
-- Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google Is Moving From AI Search to AI Agents | 03 Sep 2026 | 00:11:05 | |
📬 You like this podcast? You’ll love the newsletter. Google is giving us a pretty clear look at what comes after AI search visibility: AI agents that don't just recommend brands, but help consumers take action. In this week's Found in AI news update, I'm looking at several recent Google developments that make much more sense when considered together. Google DeepMind says Gemini is evolving from a model into an agent. Meanwhile, Google is adding more of the customer journey directly into Search and AI Mode, including flight price tracking, hotel research and booking, product discovery, visualization, price comparison, and more. So, what happens when getting recommended by an AI engine is only step one? In this episode:
Plus, I share why marketers should start asking a new question: Once an AI engine finds, understands, trusts, and recommends your brand, can an AI agent actually do something with it? Resources mentioned: Programming note: Found in AI is taking a short Labor Day break, so there won't be a Tuesday episode next week. We'll be back with a new episode the following Thursday. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Is Your Best Content Invisible to AI Search? | 31 Aug 2026 | 00:27:52 | |
📬 You like this podcast? You’ll love the newsletter. Daniel Horowitz has spent more than a decade in SEO and now works as an enterprise SEO strategist at Salesforce, where he continues to lead AI search work for Informatica. One of the projects his team is testing challenges a pretty fundamental piece of the traditional B2B content funnel: gated content. Instead of locking valuable research, customer stories, and insights entirely inside PDFs, they're experimenting with a hybrid approach that makes the main ideas accessible as HTML while preserving the full gated asset for lead capture. Because if your best information is inaccessible to AI engines, they'll still answer your buyer's question. They may just answer it using someone else's information. In this episode:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Google AI Mode Gets More Links + Yahoo Scout’s AI Search Push | 27 Aug 2026 | 00:12:44 | |
📬 You like this podcast? You’ll love the newsletter. AI search may have had a quieter news week, but several updates from Google and Yahoo point to a bigger shift in how people discover information online. Google is expanding personalization across Search and Discover, including new ways for users to choose the publishers they want to see more often. It's also bringing link carousels for developing topics into AI Mode, creating additional opportunities for publishers and brands to earn clicks from AI-generated answers. Meanwhile, Google's John Mueller says there's still “nothing really special” websites need to do for generative AI responses in Search. I explain why I largely agree with that advice when we're talking about Google, and why marketers shouldn't apply it to the entire AI search ecosystem. Plus, Yahoo is leaning into Yahoo Scout and its history as the original guide to the internet. Could AI give Yahoo another chance to become a meaningful discovery destination? In this episode:
Mentioned in this episode: Google: New ways to personalize Search, Discover and Google News Search Engine Roundtable: Google Says Nothing Special Needed for Generative AI Search Responses Search Engine Roundtable: Google AI Mode Gets Link Carousels for Developing Topics I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Reddit's ChatGPT Citations Just Dropped 86% + What It Means for AI Search Visibility | 20 Aug 2026 | 00:09:12 | |
📬 You like this podcast? You’ll love the newsletter. Reddit's share of ChatGPT Search citations fell by 86% in just four days — and nobody, including the firm that tracked it, claims to know exactly why. In this episode, we break down what actually happened, why the drop looks completely different across ChatGPT versus Google's AI Overviews and AI Mode, and what the ongoing Reddit-Google tension might have to do with it. Then: a Google spam update rolled out with zero new policies, but a clarification from Google's John Mueller complicates the story trackers were already telling about it. We break down why blaming the wrong update for ranking volatility means fixing the wrong thing. Plus, a quick look at Google Trends' new Explore Maps feature and what it's actually useful for. In this episode:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Microsoft Clarity's New AI Citation Filter, LinkedIn's B2B Guide, and Claude Has a New Watermark | 13 Aug 2026 | 00:10:31 | |
📬 You like this podcast? You’ll love the newsletter. A few stories with real strategic implications, and one that's generating more heat than light this week. First: Microsoft Clarity adds branded vs. non-branded query segmentation to its AI Citations dashboard. Cassie breaks down what the new filtering actually shows you, why separating brand-led demand from category discovery changes how you interpret your citation data, and what Share of Authority looks like when you can finally split it by query type. Then: LinkedIn publishes its first comprehensive B2B AI search guide, backed by internal data and eighteen months of their own testing. Cassie pulls out what's actually useful, including why LinkedIn is the number one most-cited domain for professional queries in AI search, how articles and posts do different jobs in the citation ecosystem, and the org alignment point that most brands are still missing. Plus: Sundar Pichai announced Gemini hit one billion monthly users, Shopify's Q2 data shows AI-referred sessions growing 197% year-over-year with double the conversion rate in research-heavy categories, and the Claude watermarking story — what we actually know, what's still speculation, and why you shouldn't change your workflow yet. In this episode:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Start Here: The 5-Step AI Search Visibility Strategy from 80+ Episodes | 11 Aug 2026 | 00:26:44 | |
It's the official one-year anniversary of Found in AI! In this solo episode, I go back through the entire Found in AI archive and pull out the five-step strategy for AI search visibility — built from a year of guest conversations, prompt tests, and a few things I got wrong along the way. Whether you've been listening since episode one or you just found the show, this is your starting point. What's covered:
Episodes mentioned: Step 1 — Description
Step 2 — Structure (FSA)
Step 3 — Freshness (FSA)
Step 4 — Authority (FSA)
Step 5 — Measurement
If you're new here: New to AI search:
Trying to measure it:
Selling this internally:
Want the arguments:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Microsoft Clarity's AI Visibility Metrics and Google's Reddit Denial | 06 Aug 2026 | 00:15:09 | |
📬 You like this podcast? You’ll love the newsletter. Two stories in a slow week. First, Microsoft launched its first Advertising product newsletter and used it to announce that Microsoft Clarity's AI visibility suite now reports citations, citation share, grounding queries, and share of authority — a platform-defined, free metric for how often AI systems pick your domain over everyone else's. Cassie breaks down what's actually in the dashboard, why it matters that Microsoft framed this as bringing "the same rigor and transparency of reporting" to the AI era, and the org problem hiding in plain sight: this entity data landed in a paid media newsletter, with paid media recommendations attached. Then: Google told The Verge that Reddit gets no special preference in its ranking systems or AI search features — while Reddit absorbs a core update, a spam update, and a wave of people gaming it for AI placement. Cassie makes the case for why concentration risk on any single third-party surface is the real story there. Plus a note on why newsletter content is worth more than it used to be, and what Microsoft publishing this on LinkedIn might be doing. In this episode:
Resources: Microsoft's Product Newsletter August 4, 2026 I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| How Approval Layers Slow Down AI Search Visibility — with Rose Ann Mullet | 04 Aug 2026 | 00:26:45 | |
📬 You like this podcast? You’ll love the newsletter. Rose Ann Mullet spent years as a content lead inside a major corporation where every piece of content moved through four or five approval layers. She streamlined the process and is proud of the system they still use. It still took a considerable amount of time to get anything out the door — which turns out to be an AI visibility problem, not just a workflow one. Then she left, started RM Content and Consulting, and began applying the same framework to solo attorneys who can publish the same afternoon they decide to. Same signals, radically different speed. This conversation is about what that gap actually costs. In this episode:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| AI Overviews Hit 43%, Search Console Adds Social, and the AI Correction Gap | 30 Jul 2026 | 00:18:34 | |
📬 You like this podcast? You’ll love the newsletter. AI Overviews now appear in roughly 43% of Google searches, up from 15% a year ago. But buried in the same dataset is a number almost nobody is quoting: as of May 2026, only about 6.8% of U.S. ChatGPT desktop queries returned an answer that cited anything at all. Citations are growing fast. They're also still the exception. This week's news update covers four developments that all point the same direction — your brand's visibility is increasingly being determined on surfaces your content team doesn't own and can't see.
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Is Your AI Visibility Problem Actually a Messaging Problem? | 28 Jul 2026 | 00:33:34 | |
📬 You like this podcast? You’ll love the newsletter. Most brands treat AI search visibility as a technical problem. Add the schema, clean up the structure, fix the crawl paths, wait to get cited. Then nothing happens. David Kirkdorffer has been doing B2B marketing since the nineties and now works with CMOs, CROs, and CEOs on exactly this. His argument: the technical layer is a building block, not the answer. What actually gets pulled into an AI-generated answer is the language on your page — and if five different teams are describing your company five slightly different ways, you've given the model nothing to be confident about. In this conversation, David and I get into why messaging drift quietly moves your brand into a different category, why product marketing may be the highest-leverage seat in your AI visibility strategy, and why large enterprises are often better at this than scrappy startups (for reasons that have nothing to do with budget). What we cover
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Google's Earnings, the Publisher Revolt, and What It All Means for AI Visibility | 23 Jul 2026 | 00:13:00 | |
📬 You like this podcast? You’ll love the newsletter. This week was one of the busiest news cycles we've had in a while. Five stories, all connected. What we cover:
Resources mentioned:
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Website → https://cassieclarkmarketing.com Substack → https://substack.com/@cassieclarkmarketing YouTube → https://www.youtube.com/@foundinaipodcast Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| AI Competitive Intelligence: How to Track What's Citing Your Competitors | 21 Jul 2026 | 00:22:34 | |
📬 You like this podcast? You’ll love the newsletter. Vlad Pivnev has been doing digital marketing for 16 years. Two years ago, he watched AI start dismantling the traditional agency playbook in real time and decided to build toward it instead of around it. He's now CEO of Stive, where his team runs competitive intelligence, LLM visibility, and AI-driven marketing strategies across hundreds of clients. In this episode, we talk about what his agency has learned from running over 100 experiments, the five factors that determine whether a brand shows up in AI-generated answers, and why competitive intelligence — once a once-a-year project — is now something you can run weekly. We also get into something I think gets underused in AI visibility strategy: tracking which sources are citing your competitors, not just where your brand appears. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google Calendar Joins AI Mode, Ads Hit 1 in 3 Queries, and Mueller Softens on A/B Tests | 16 Jul 2026 | 00:09:40 | |
📬 You like this podcast? You’ll love the newsletter. AI search personalization just got a lot more personal. This week Google added Calendar to AI Mode's personal context layer — and the content strategy implications go way deeper than "cool, I can schedule a meeting from search." Plus: new data on ads in AI Mode, and John Mueller says something that contradicts Google's own documentation. What we cover:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| You Can't SEO Your Way Into AI Search Visibility | 14 Jul 2026 | 00:18:30 | |
📬 You like this podcast? You’ll love the newsletter. A question in r/AEO this week asked: "What is the most overrated AEO advice you've heard?" The answers were predictable — FAQs, llms.txt, separate pages for every question. None of it is actually bad advice. The problem is when those tactics are applied with an SEO mindset inside a strategy that was built for a different era of search. In this episode, Cassie breaks down why tactics alone keep falling short, and brings in the Semrush 2026 AI Visibility Index (126 million U.S. AI search prompts analyzed from January through April 2026) to back it up with data. What we cover:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| GSC Adds Social Platforms, GPT-Live Is Here, and GEO Isn't an SEO Job | 09 Jul 2026 | 00:09:56 | |
📬 You like this podcast? You’ll love the newsletter. This week's Found in AI covers three updates that, taken together, say the same thing: AI visibility is a cross-channel, cross-functional problem — and it's getting harder to ignore. In this episode: Google just launched platform properties in Search Console — a new property type that lets you track how your Instagram, TikTok, X, and YouTube content performs in Google Search and Discover. The SEO story is interesting. The GEO story is more interesting. OpenAI introduced GPT-Live, a full-duplex voice model that can listen and speak at the same time, with real-time web search running in the background. Voice search has been a talked-about trend for years. This is the version that might actually change behavior — and the implications for what AI cites in a spoken answer are worth thinking through now. And Search Engine Journal published a piece making the case that the people who drive GEO outcomes in most organizations are brand, PR, and editorial teams — not SEO. It's a take I've been making on this podcast for months. Worth breaking down what it actually means for how content teams get structured. If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| What AI Engines Actually Want (And Why Your Blog Posts Aren't It) ft. Bryan McAnulty | 07 Jul 2026 | 00:23:11 | |
📬 You like this podcast? You’ll love the newsletter. If you've been publishing content and wondering why it's doing nothing for your AI search, this episode is for you. Bryan McAnulty, founder of Heights Platform and Latchloop, joins Cassie to break down something most brands are missing: the training data already has everything that existed before. Which means the only content worth creating right now is what's new, what's happening in real time, and what real people are actually saying. That reframe changes everything about how you approach content strategy in 2026. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| What Google's AI Mode Data Reveals About How People Search Now | 02 Jul 2026 | 00:12:26 | |
📬 You like this podcast? You’ll love the newsletter. User behavior in AI search has moved, and Google's own data confirms it. This week, Cassie breaks down what that shift actually looks like, why Bing's newest Webmaster Tools features were built to measure exactly this, and what both mean for your visibility strategy. We also cover Semrush's expanded 2026 AI Visibility Index (126 million prompts — the biggest AI search dataset we've seen), Google's June spam update, and a quick note on Anthropic's Fable 5 and what it signals for the frontier model landscape. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Stop Optimizing Keywords for ChatGPT (with Shane Tepper) | 30 Jun 2026 | 00:27:10 | |
📬 You like this podcast? You’ll love the newsletter. Most brands trying to figure out their AI search visibility start with the same move: take their existing keyword list and ask which ones to "optimize for AI" too. Shane Tepper, co-founder of Resonate Labs, thinks that's backwards — and after this conversation, I do too. This episode is part interview, part real-time reaction to a stretch of AI search news that hit fast and didn't slow down. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| "Good SEO is Good GEO." But Is That True? | 23 Jun 2026 | 00:17:15 | |
📬 You like this podcast? You’ll love the newsletter. If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's become the comfort take of the moment — and this week, it got a very official co-sign. Brendon Kraham, Google's VP of Search and Commerce, published a piece on Think with Google making exactly that argument. So here we are. This episode is a rant. A structured, well-reasoned rant — but a rant. Because the "good GEO is good SEO" framing isn't just lazy. It's actively giving brands permission to stop learning at exactly the wrong moment. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Resources: Case Study: The Displacement of Legacy Authority Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Fable, Bing's New Reporting, and a Study That Should Worry Every B2B Marketer | 18 Jun 2026 | 00:12:51 | |
📬 You like this podcast? You’ll love the newsletter. The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A model available to hundreds of millions of people went dark mid-afternoon on a Tuesday with no advance notice. Not because it stopped working. Because of a government directive citing a potential jailbreak. That's the story I didn't expect to be covering this week. But it's also the clearest argument yet for why model-specific optimization is a strategy built on sand. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| SEO and PR Are Finally Married (And AI Search Is Why) | 16 Jun 2026 | 00:13:26 | |
📬 You like this podcast? You’ll love the newsletter. Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on whether other people are talking about you, not just whether your own pages rank. Cassie sits down with Basha Coleman, lead program manager on HubSpot's content strategy and operations team and an SEO and AEO consultant with seven years of experience, to talk about what brand visibility actually looks like in an AI-first search environment. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Schema.org's New Dataset + Claude Fable 5: What You Need to Know | 11 Jun 2026 | 00:12:02 | |
📬 You like this podcast? You’ll love the newsletter. Two updates this week that marketers need to know about. First, Schema.org, working with Google, released a public Usage Statistics dataset. For the first time, you can see how structured data is actually used across millions of domains, updated monthly, and free on GitHub. Meanwhile, Anthropic launched Claude Fable 5, its most capable generally available model yet. Cassie breaks down what the schema data means for prioritizing your structured-data work, why the "small buckets" matter if you're in a niche, and why smarter engines make the FSA fundamentals — Freshness, Structure, Authority — matter more, not less. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| 57% Bot Traffic, One Year Early. And Google Picked This Week to Say "Check With Us." | 09 Jun 2026 | 00:17:51 | |
📬 You like this podcast? You’ll love the newsletter. This week on Found in AI, Cassie is going solo today. There are a few things that happened in the last week that make a lot more sense for your AI search visibility strategy together than apart. On June 3rd, Cloudflare's CEO posted that bot traffic has officially crossed 57% of all web traffic — the first time in internet history that automated systems outnumber humans online. He'd predicted it wouldn't happen until 2027. It arrived more than a year early, driven almost entirely by agentic AI. Two days later, Google published new guidance asserting itself as the authoritative source on SEO, AEO, and GEO — telling businesses to evaluate all third-party advice against their official documentation. And in January and April, Microsoft had already published a GEO playbook and a framework for the agentic web... with matching tooling. Cassie breaks down what each of those moves means, why the timing matters, and where Google's GEO guidance specifically diverges from what independent practitioner testing has shown works. In This Episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework | 04 Jun 2026 | 00:12:03 | |
📬 You like this podcast? You’ll love the newsletter. This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launched its long-awaited Generative AI performance reports in Search Console — a dedicated view of how often your pages appear in AI Overviews and AI Mode. And Microsoft announced Web IQ, a grounding system built not for people, but for AI agents. One shows you the scoreboard. The other rebuilt the engine room. Cassie breaks down what each one actually does, where the catch is, and why Web IQ independently confirms everything the FSA framework has been saying. What we cover:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Should You Block AI Bots From Your Website? | AJ Ghergich, Botify [Part 3 of 3] | 02 Jun 2026 | 00:17:47 | |
📬 You like this podcast? You’ll love the newsletter. Everyone's asking whether to block AI bots from their site. AJ Ghergich thinks that's the wrong question. When AJ and I recorded this conversation, most companies were still treating AI bot governance as an IT problem — something to handle quietly at the server level. But the bots hitting your site aren't just an infrastructure cost. They're shaping what AI tells the world about your brand. And right now, most companies — including some of the biggest in the world — can't say what data of theirs is being used, whether it's accurate, or whether they have any plan at all. AJ leads the consulting and AI team at Botify and has these conversations with global brands every week. His take is clear: AI bot governance isn't a "block or allow" switch. It's a set of decisions that requires marketing, IT, and legal to be at the same table. Because the moment your product data, your positioning, or your facts show up wrong in an AI answer, it stops being a technical problem and becomes a brand one. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Bing's Visual Search Overhaul, Google's "Highly Cited" Badge, and Ask YouTube — What They Mean for AI Visibility | 28 May 2026 | 00:09:48 | |
📬 You like this podcast? You’ll love the newsletter. Three AI search updates this week — and the one that got the least coverage might matter most for your content strategy. In this episode:
The throughline: AI search is shifting from returning results to attributing answers. Being the source is the strategy. Resources mentioned:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3] | 26 May 2026 | 00:26:39 | |
📬 You like this podcast? You’ll love the newsletter. Google just announced Information Agents and Universal Cart at I/O. The timing of this episode couldn't be better. When AJ Ghergich and I recorded this conversation, agentic commerce was still something most marketers were treating as a future problem. After last week's Google I/O announcements, it's a this-quarter problem — at least for brands paying attention. AJ leads the consulting and AI team at Botify and works with some of the largest retailers in the world. His take is clear: the AI agent doing research on behalf of your buyer isn't a bot to optimize for. It's a customer to serve. And the brands that understand that now are the ones that will be visible when the transaction layer fully arrives. This is Part 2 of a three-part series. Part 1 covered why your dashboards are lying to you and what bot traffic is actually doing to your analytics. This conversation picks up with what comes next — and what your brand needs to do before agentic commerce goes mainstream. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| Search Agents, Universal Cart, and the End of Passive Discovery | 21 May 2026 | 00:16:00 | |
📬 You like this podcast? You’ll love the newsletter. Google I/O was Tuesday. There's a lot to sort through — and most of it isn't the hardware story. It's the search story. This week, Cassie breaks down the I/O announcements that actually matter for visibility strategy, unpacks the llms.txt drama that played out in a LinkedIn comment section yesterday, and covers Perplexity updates that got buried under all of it. In this episode:
Google is building toward a world where your website is the backend. This episode is about what that means for your strategy right now. If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3] | 19 May 2026 | 00:25:22 | |
📬 You like this podcast? You’ll love the newsletter. Your analytics look broken. Impressions are up. Clicks are down. Conversion rates are off. And your leadership team wants answers. AJ Ghergich, who leads the consulting and AI team at Botify, says this isn't a performance problem — it's a data model problem. And once you understand what's actually causing it, the numbers start to make a lot more sense. In Part 1 of this three-part series, AJ breaks down what's happening inside brand dashboards right now, why bot traffic is up 4.5x in 2025, and what the 1:198 impression-to-visit ratio from AI crawlers actually means for how you report performance. In this episode:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| The GEO Guide Google Just Dropped (And What It Doesn't Tell You) | 15 May 2026 | 00:12:16 | |
📬 You like this podcast? You’ll love the newsletter. After two-plus years of the GEO conversation happening without them, Google finally showed up. This week Google Search Central published their first official guide to optimizing for generative AI features in Search — covering AI Overviews, AI Mode, and a list of tactics you can finally stop wasting time on. In this surprise Friday episode, Cassie walks through the guide in real time: what it gets right, what it confirms about the FSA Framework, and — more importantly — where it quietly leaves the harder questions unanswered. In this episode:
The floor is clearer now. Getting above the floor is still the work. If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| ChatGPT Just Became an Ad Platform + Google Just Killed FAQ Schema | 14 May 2026 | 00:12:47 | |
📬 You like this podcast? You’ll love the newsletter. Two stories shook AI search this week, and they look completely unrelated. They're not. OpenAI rolled out a self-serve Ads Manager — the moment ChatGPT officially became a paid placement environment with an organic layer on top. Then, two days later, Google quietly deprecated FAQ rich results, ending one of the most overused SEO tactics of the last five years. In this episode, Cassie breaks down what actually happened, what the SEO industry is getting wrong about both updates, and why these two stories — together — are sending the same message: the shortcuts are running out, and entity authority is the only durable AI visibility play left. What you'll learn:
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups | 12 May 2026 | 00:30:39 | |
📬 You like this podcast? You’ll love the newsletter. Reddit is everywhere right now — but the rules of how to actually show up there without getting your account nuked? Nobody agrees. In this episode, Cassie sits down with Carl Peterson, co-founder of RankGood.ai, to talk about what's actually working for AI search visibility in community-led platforms — and what's getting brands banned. Carl spent a decade building an audience of nearly 600,000 people and driving tens of millions in organic sales before partnering with Alex Fries to build RankGood, a mention tracker that shows brands exactly where their audience is, what they're talking about, and how to enter those conversations across Reddit, Quora, Facebook groups, and LLM citations. In this conversation, Carl and Cassie unpack the right and very wrong ways to do Reddit marketing in 2026, why on-page SEO still matters (even if everyone is panicking about it), and the under-the-radar platform most marketers are sleeping on right now. If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ Wondering what AI search means for your business? Cassie Clark Marketing helps startups and enterprise brands understand how AI systems discover and recommend them, identify what affects their visibility, and develop executable strategies. Services include team training, AI visibility diagnosis, strategic consulting, and fractional marketing leadership. | |||
| ChatGPT Got Smarter, Google Wants Agent-Ready Sites, and AI Citations Just Got Personal | 07 May 2026 | 00:14:33 | |
📬 You like this podcast? You’ll love the newsletter. This week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore. Cassie breaks down what marketers and founders need to know about:
If you've been wondering whether AI search optimization is just SEO with a different name, this episode is the answer. The playbook hasn't changed. What's changed is who's reading the page. If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||
| SEO Agencies Have 2 Years Left | 05 May 2026 | 00:23:34 | |
📬 You like this podcast? You’ll love the newsletter. If your SEO agency is still selling you the same playbook they sold you in 2022, this episode is going to be uncomfortable. And it should be. Cassie sits down with Gilad Bechar, CEO and Founder of Moburst — a 13-year-old growth agency working with Google, Reddit, Uber, and Samsung — to talk about why traditional SEO no longer moves the needle in AI search, and what brands need to be doing instead. They get into why ChatGPT being trained on Bing changes your entire infrastructure strategy, how each AI engine (ChatGPT, Gemini, Claude, Perplexity, Grok) ranks content differently, the right way to think about Reddit as a long-term visibility play, and the mental model shift that separates the brands earning AI citations from the ones still treating AEO like SEO with a different name. Gilad's prediction: a lot of SEO-only agencies won't make it to 2028. Here's why he's probably right. Key Topics Covered
If you're listening to this and thinking I need someone to lead this for me, that's what I do. I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/ Let’s connect: LinkedIn → Cassie Clark | AI Search Visibility Consultant Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET. Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A. Register for free: https://cassieclarkmarketing.com/ai-search-training/ | |||