FOREVER. BETTER: WHO GIVES A SHIRT – Details, episodes & analysis

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FOREVER. BETTER: WHO GIVES A SHIRT

PUMA

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Frequency: 1 episode/42d. Total Eps: 22

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.

In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.

Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet.

Will Jack convince Kimberley to give a shirt?

This is a FOREVER. BETTER. podcast by PUMA.

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http://about.puma.com
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https://about.puma.com/en/sustainability/our-targets/vision-2030
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https://annual-report.puma.com/2023/en/sustainability/climate/index.html
8 shares

https://www.theguardian.com/us-news/2024/sep/24/clothes-recycling-california-responsible-textile-recovery-act
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Score global : 68%

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Introducing… PUMA’S GREEN FLAGS

Season 2

Thursday, November 14, 2024 • Duration 00:39

Maya Le Tissier, Man United captain and Lioness, Oli Bromfield, fashion and lifestyle Guru, and Moses Duckrell, pro-footballer turned content creator, are on a mission to become more climate-conscious – because caring for the planet is the ultimate green flag… right?

Welcome to Green Flags, a FOREVER. BETTER podcast by PUMA. Each week, they’ll take on unexpected challenges to show you how small changes in your everyday life can add up to a big difference for the planet.

Think generating your own electricity for a day or turning trash into wearable treasure – every challenge is rooted in five key areas of sustainability inspired by PUMA’s Vision 2030 Sustainability targets. And while they’re racing to outdo each other, you’ll pick up tips and ideas to bring into your own life.

So, get ready for some friendly competition as our hosts try to score the most points and win the Green Flags trophy.

Because there’s only one Forever… let’s make it Better.

Green Flags is a FOREVER.BETTER podcast, brought to you by PUMA. Produced by Mags Creative and MSL.

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Penalised for peeing: the fight for women workers’ rights

Season 1 · Episode 1

Wednesday, May 31, 2023 • Duration 15:14

US-based community organiser Anya Dillard meets PUMA’s Teamhead Social Sustainability, Viola Wan to learn more about the challenges garment factory workers face. They also discuss the responsibilities of brands towards women working in their partner factories and what they’re doing to ensure greater gender equity.

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PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on Human Rights. Human rights in the apparel and footwear industry and supply chain refer to the fundamental rights that all workers are entitled to, regardless of their occupation or nationality.

What it actually means: PUMA and other brands must ensure we’re doing everything possible to monitor and improve factory working conditions for all colleagues. This includes being aware of the conditions in factory sites, which brands generally don’t own, and so aren’t as easy to control.

The lowdown:

Goal 1: Train 100,000 direct and indirect staff members on women’s empowerment

How we did in 2022: 168,037 factory workers and 2,077 PUMA employees have been trained so far.

Goal 2: Map subcontractors and Tier 2 suppliers for human rights risks

Clothing brands like PUMA often rely on multiple suppliers. This complexity makes it challenging to monitor and address human rights at every level of their supply chain. They need to create a system that detects and resolves any potential violations quickly. While this work has been ongoing for the last 20 years at PUMA, we wanted to expand the scope from the product manufacturers to their subcontractors and all of their component suppliers.

How much water is in your wardrobe?

Season 1 · Episode 9

Thursday, July 13, 2023 • Duration 17:11

Malaysian-based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Water and Air. Water is really a vital ingredient used all the way through the production of what we wear. As well as being used to wash raw cotton, it’s soaked in dye using a lot of water and then washed clean. It’s also soaked in water-based chemical solutions. Water is also used in factory cooling systems, humidification systems that reduce static during weaving, the steam presses used to finish a garment and more.

What it actually means: Since 2015 we have increased the number of wastewater tests from 33 to 147 factories to ensure that hazardous chemicals are not being poured into and contaminating natural bodies of water, like lakes and oceans. This means that factories have efficient wastewater treatment plants in place.

Goal 1: 90% compliance with ZDHC Wastewater Guidelines94% of all factories with wet-processing facilities* (156 factories have wet processes) have been covered by tests, and tests show that all these factories have at least 90% compliance with the ZDHC Wastewater Guidelines (foundational level).*Wet processing is the stage where raw materials (like cotton) are treated with colourants and/or chemicals.

Goal 2: 15% water reduction per pair or piece based on 2020 baselineWe have worked with our suppliers to reduce the amount of water being used during the making of a garment or pair of sneakers by 15%.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Can sustainably sourced leather help save the rainforest?

Season 1 · Episode 8

Thursday, July 6, 2023 • Duration 18:55

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Product. The PUMA Environmental Profit and Loss Account (EP&L) attributes more than 50% of our environmental impact to material and raw material production.

What it actually means: Reducing the environmental impact of our products is a major priority to us. Which is why we have and are continuing to move towards using recyclable and more sustainable materials at a larger scale

Goal 1: Procure 100% cotton, polyester, leather and down from certified sources

In order to reach our 100% targets for more sustainable cotton, we have required oursuppliers to source only cotton from farms which are licensed or certified as having good farming and human rights standards, or recycled cotton. We also work with the Leather Working Group certified tanneries to source our leather.

Goal 2: Increase recycled polyester use to 75% (apparel & accessories) and 90% of apparel and accessories classified as more sustainable

A significant percentage of the materials used (above 70%) to produce our apparel and accessories can be attributed to more sustainable polyester either bluesign® or OEKO-TEX®-certified or recycled polyester.

PUMA publishes all of its progress, challenges and setbacks in its Sustainability Report. You can find the 2022 report online now by going to about.puma.com

Eliminating plastic bags: it’s easy, right?

Season 1 · Episode 7

Thursday, June 29, 2023 • Duration 18:23

Singapore-based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that actually work.

In the episode, Jordan quotes an article from the Washington Post. You can find that article here – https://www.washingtonpost.com/wp-dyn/content/graphic/2007/10/03/GR2007100301385.html?referrer=emaillink—------

Plastic pollution of our oceans is one of the most urgent challenges to sustainability of our time. As a company that uses polymers in alot of its products, we have a special responsibility to work on this issue.

What it actually means: Plastic shopping bags and single-use plastics aggravate the problem of plastic pollution significantly. By eliminating them from our stores and office environment, we can set a positive example for our consumers and colleagues and at the same time reduce our use of plastics by several hundred tons per year.

Goal 1: Eliminate plastic bags from owned and operated PUMA stores

In recent years we switched our shopping bags to FSC-certified paper bags or polyethylene bags with 80% recycled content. During 2020 our Retail division devised a detailed plan to completely phase out plastic bags from our owned and operated PUMA stores globally.

Goal 2: Support scientific research on microfibers

We’ve joined The Microfibre Consortium (TMC) as a member to understand and address the environmental concerns for fibre fragments (microfibre) which are generated from natural and synthetic clothing during manufacture, as well as the consumer use phase in the industry.

Goal 3: Research biodegradable plastics options for products

We piloted a fully biodegradable version of our most iconic sneaker, the PUMA SUEDE. This pilot includes the use of a fully biodegradable outsole made from thermoplastic polyurethane (TPU). The composting results will be made public so that anyone interested in biodegradability can use our lessons learnt.

If a tree falls in an ancient forest, does it end up in your closet?

Season 1 · Episode 6

Thursday, June 22, 2023 • Duration 18:29

India based Environmental Activist Ripudaman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Biodiversity. Many species, including plants, animals, bacteria and fungi are being threatened with extinction due to human activities such as deforestation, putting the earth’s magnificent biodiversity at risk.

What it actually means: The Fashion Industries supply chains are directly linked to activities that threaten our biodiversity, such as deforestation. To mitigate the risk of biodiversity loss, we address environmental pollution risk through our targets and suppliers’ programmes.

You’ll find more information on PUMA’s Biodiversity & Forest Protection Policy as a PDF here – https://cdn.about.puma.com/-/media/files/pdf/sustainability/codes-and-handbooks/forest_biodiversity-policy_260321.pdf?rev=c7c72d80f88147c3bbea608249bb0f30

Goal 1: Support setting up a biodiversity SBT

SBT stands for Science Based Target, which provides a clearly-defined pathway for companies to reduce greenhouse gas (GHG) emissions. In 2022, we changed our SBT to align with our 1.5 degree scenario. See more about this target in the Climate Action episode – “Can radical collaboration solve fashion’s renewable energy problem?” show notes.

Goal 2: Procure 100% cotton, leather, and viscose from certified sources

Can radical collaboration solve fashion’s renewable energy problem?

Season 1 · Episode 5

Thursday, June 15, 2023 • Duration 15:05

Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Climate Action.

Climate action refers to any actions taken to combat the effects of climate change and its impacts on people and the planet.

What it actually means: PUMA works with others in the fashion industry on climate action through the Fashion Industry Charter for Climate Action and the Fashion Pact to reduce the harmful emissions into the environment from the production of their goods.

Goal 1: Align PUMA’s climate target with 1.5 degrees global warming scenario.

The 1.5 global warming scenario, predicts that if the earth’s temperature warms to above 1.5º it will no longer be able to soak up carbon dioxide, resulting in more climate change. PUMA has applied to Science Based Targets initiative to approve new absolute Greenhouse Gas Emission emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030.

You may hear different ‘scopes’ referred to when it comes to greenhouse gas emissions. In the case of PUMA this means

Scope 1 emissions: These are direct greenhouse gas emissions from sources that are owned or controlled by PUMA, such as emissions from burning fuel in PUMA's owned or leased facilities, such as warehouses, or offices.
Scope 2 emissions: These are indirect greenhouse gas emissions from the consumption of purchased electricity, heat, or steam by PUMA to power its retail stores, offices and warehouses.
Scope 3 emissions: These are all other indirect greenhouse gas emissions that occur in the supply chain of PUMA, but are not owned or controlled by them. Examples include emissions from the production of raw materials or assembly in factories, transportation of raw materials and finished products, disposal of products at the end of their life, and the use of products by consumers (like washing and drying clothes).

Would you pay a premium for a better wage?

Season 1 · Episode 4

Thursday, June 8, 2023 • Duration 15:20

US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Fair Wages.Fair wages means a salary that is reflective of the value or class of services provided.

What it actually means: Oftentimes in the fashion industry, workers in the global south are undervalued and underpaid for the work that they provide. To combat this, PUMA works with the Fair Labour Association to ensure that they are compensating their direct workers and suppliers a wage that is fair.

Goal 1: Fair-wage assessments for the top five sourcing countries

During an assessment conducted by the Fair Wage Network, workers’ satisfaction with wages and working conditions was found to be relatively good, in average, with 95% workers being either ‘fully’ or ‘partly’ satisfied with their wages and 86% workers being either ‘fully’ or ‘partly’ satisfied with working conditions.

These assessments were carried out in four of five of our top sourcing countries (Bangladesh, Cambodia, Indonesia, Vietnam)

Goal 2: Effective and democratically elected worker representatives at all core suppliers

Otherwise known as unions, PUMA supports democratically elected worker representatives in all core suppliers. In 2022, 48% of Tier 1 factories had effective representation in place.

Can we really make fashion circular at scale?

Season 1 · Episode 3

Wednesday, May 31, 2023 • Duration 14:46

US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity', the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.

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PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Circularity. Circular fashion is about extending a product’s lifespan through reuse, reselling, upcycling, repairing or, at the end of a products useful life, recycling.

What it actually means: For PUMA, circularity means projects like RE:FIBRE, that create a loop by turning old clothes into new ones so we don't need to use new material to make new garments. Or RE:SUEDE, PUMA’s experiment in creating a biodegradable shoe.

Goal 1: Establish ‘takeback’ schemes in all major markets

The PUMA takeback scheme is where we encourage consumers to give us back their old clothes when they’re done with them. At the moment, PUMA’s focus is on polyester garments, encouraging people to drop off their PUMA cast-offs to be recycled via our RE:FIBRE program. This has successfully rolled out with partner football clubs including Manchester City, AC Milan, Borussia Dortmund, Olympique de Marseille.

Goal 2: Reduce production waste to landfills by at least 50% compared to 2020

Production waste is mainly the material that is not needed when cutting the pattern to make garments or shoes - ie. the offcuts. In 2022, we had 48% less waste to landfill per pair of shoes compared to 2020. However, we saw a 1% increase per apparel piece from 2020. This increase was mainly due to the on-boarding of new strategic factories in 2022 that have not yet worked on this target.

FOREVER. BETTER: WHO GIVES A SHIRT – Details, episodes & analysis

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FOREVER. BETTER: WHO GIVES A SHIRT – Details, episodes & analysis

Podcast details

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