forank Marketing – Details, episodes & analysis

Podcast details

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forank Marketing

forank

Business

Frequency: 1 episode/31d. Total Eps: 13

Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!

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Apple Podcasts

🇬🇧 Great Britain - marketing
15/02/2026
#89
🇬🇧 Great Britain - marketing
06/09/2025
#66
🇬🇧 Great Britain - marketing
21/05/2025
#99

Spotify

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Shared links between episodes and podcasts

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https://www.linkedin.com/in/zoeashbridge/
30 shares
https://www.linkedin.com/in/leighbuttrey/
20 shares
https://www.linkedin.com/in/kylerushtonmcgregor/
2 shares

https://www.youtube.com/@forank-marketing

RSS feed quality and score

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RSS feed quality

To improve

Score global : 63%

Publication history

Monthly episode publishing history over the past years.

Year

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Episode #4 - The Future of Marketing & AI Search

Season 1 · Episode 4

Friday, April 25, 2025 • Duration 51:23

Welcome to forank's latest podcast episode: The Future of Marketing & AI Search! Join Zoe and Leigh as they explore how AI is transforming the way people search—and what that means for marketers. From changes in user behaviour and search engine algorithms to the tools shaping tomorrow’s strategies, we dig into what’s coming and how you can stay ahead of the curve. If you're in marketing, SEO, content, or strategy, this one’s not to be missed.

📍 Find us here:

Website: www.forank.com

YouTube: https://www.youtube.com/@forank-marketing

Spotify: https://creators.spotify.com/pod/show/forank

Zoe's LinkedIn: https://www.linkedin.com/in/zoeashbridge/

Leigh's LinkedIn: https://www.linkedin.com/in/leighbuttrey/

🎙 Don’t forget to like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at marketing@forank.com

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Episode #3 - Why Sales And Marketing Need To Align

Season 1 · Episode 3

Friday, March 28, 2025 • Duration 50:29

Welcome to forank's latest podcast episode: Why Sales and Marketing Need to Align! Join Zoe and Leigh as they dive into one of the biggest challenges businesses face—getting sales and marketing teams on the same page. From sharing data and aligning messaging to creating campaigns that truly support sales, we explore why collaboration is crucial for growth. Whether you're a marketer, a sales pro, or a business owner, this episode is packed with tips to help your teams work better together and drive real results.

📍 Find us here:

Website: ⁠www.forank.com⁠

YouTube: ⁠⁠https://www.youtube.com/@forank-marketing⁠

Zoe's LinkedIn: ⁠⁠https://www.linkedin.com/in/zoeashbridge/⁠

⁠Leigh's LinkedIn: ⁠⁠https://www.linkedin.com/in/leighbuttrey/⁠⁠

🎙 Enjoying this episode? Show some love: like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at ⁠⁠marketing@forank.com⁠

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Episode #2 - Measuring Marketing Success

Season 1 · Episode 2

Friday, February 28, 2025 • Duration 54:54

Welcome to forank's latest podcast episode: Measuring Marketing Success! Join our hosts as they sit down with Kyle Rushton McGregor to dive into all things GA4, tracking, and analytics. From setting up accurate measurement frameworks to answering common questions, we explore why proper tracking is crucial for marketing success. Learn why you need to set up tracking, how it impacts your strategy, and how to make data-driven decisions that drive real results. Whether you're a business owner, a marketer, or just looking to improve your analytics skills, this conversation will give you the tools to measure and optimise your marketing success effectively.

📍 Find us here:

Website: ⁠⁠www.forank.com⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@forank-marketing⁠⁠

Zoe's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/zoeashbridge/⁠⁠

⁠Leigh's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/leighbuttrey/⁠⁠⁠

Kyle's LinkedIn: https://www.linkedin.com/in/kylerushtonmcgregor/

🎙 Enjoying this episode? Show some love: like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at ⁠⁠⁠marketing@forank.com⁠⁠

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Episode #1 - Creating Your Yearly Marketing Plan

Season 1 · Episode 1

Friday, January 24, 2025 • Duration 30:38

Welcome to forank's very first podcast episode! Join our hosts, Zoe, and Leigh, as they dive into the importance of getting a head start on your marketing for the new year. From setting clear goals to actionable tips, this episode is packed with insights to help you start the year on the right foot.

Whether you're a business owner, a marketer, or just looking for inspiration, this conversation will give you the tools to make your marketing strategies more effective and impactful.

📍 Find us here:

Website: ⁠⁠www.forank.com⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@forank-marketing⁠⁠

Zoe's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/zoeashbridge/⁠⁠

⁠Leigh's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/leighbuttrey/⁠⁠⁠

🎙 Enjoying this episode? Show some love: like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at ⁠⁠⁠marketing@forank.com⁠⁠

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Episode #8 - Why Marketing Isn't Linear

Season 1 · Episode 8

Friday, August 29, 2025 • Duration 01:13:11

In this episode of forank marketing, we unpack a hard truth: marketing isn’t linear.

Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do Marketing, to explore why leads don’t follow a perfect funnel, why attribution isn’t as simple as it looks in reports, and why expecting instant ROI from a single campaign is a fast track to disappointment.

We break down how real marketing works—layered, messy, and full of touchpoints that rarely follow a straight line. Whether you're running ads, building organic content, or nurturing leads through email, understanding this non-linear journey will help you make smarter, more sustainable marketing decisions.

Ideal for: marketers, founders, and in-house teams juggling long sales cycles and complex customer journeys.

Topics covered:

Why most buyers don’t convert after one touch
The role of dark social and unseen influence
How to communicate the value of long-term marketing
Rethinking attribution and reporting

If you've ever struggled to explain why your marketing efforts are working even when the data doesn’t show it clearly, this episode is for you.

📍Find us here:

Website: ⁠[www.forank.com]⁠www.forank.com⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@forank-marketing⁠

Zoe's LinkedIn:⁠ ⁠⁠https://www.linkedin.com/in/zoeashbridge/⁠

⁠⁠Leigh's LinkedIn: ⁠⁠⁠⁠

Episode #7 - Hiring Marketing Freelancers, Yay or Nay?

Season 1 · Episode 5

Friday, July 25, 2025 • Duration 57:24

In this episode of forank marketing, we tackle the big question: Hiring freelancers, Yay or Nay? Zoe Ashbridge and Leigh Buttrey are joined by special guest Louis Smith to unpack the pros and cons of working with freelancers versus in-house teams or agencies.

From cost effectiveness and flexibility to quality control and communication challenges, we share real world insights to help you make the right choice for your business. You’ll learn when freelancers are a game changer, when they might fall short, and how to set yourself up for success if you do hire them.

Ideal for: founders, marketing managers, and business owners navigating resource decisions.

Topics covered:

The true cost of hiring freelancers
When to go freelance vs. agency vs. in-house
How to vet and manage freelancers effectively
Common mistakes to avoid

If you’re considering freelancers for your next project or wondering if they’re the right fit for your marketing strategy, this episode is packed with practical advice you can use right away.

📍Find us here:

Website: ⁠www.forank.com

YouTube: ⁠⁠https://www.youtube.com/@forank-marketing

Zoe's LinkedIn: ⁠⁠https://www.linkedin.com/in/zoeashbridge/

⁠⁠Leigh's LinkedIn: ⁠⁠https://www.linkedin.com/in/leighbuttrey/⁠⁠

Louis' LinkedIn: https://www.linkedin.com/in/louis-smith-b968a5b5/

🎙 Enjoying this episode? Show some love: like, comment, and subscribe to stay updated on future episodes!

Episode #6 - Mastering SEO & PPC For Small Business

Season 1 · Episode 6

Friday, June 27, 2025 • Duration 55:00

In this episode of forank marketing, we dive into SEO and PPC strategies that actually work for smaller businesses. From getting the basics right to smart budget allocation, Zoe Ashbridge and Leigh Buttrey share practical tips to help you drive traffic, generate leads, and compete with bigger players—without blowing your budget.

Whether you're managing your own marketing or working with an agency, you'll leave this episode with clear, actionable advice to boost your visibility and conversions through search.

Ideal for: freelancers, marketers, and founders growing on limited resources.

Topics covered: local SEO, keyword targeting, low-budget PPC wins, and common pitfalls to avoid.

Timestamps:

00:00 Introduction / Chats

04:30 Small Business Statistics

09:42 Marketing tactics for Small Businesses

25:42 Free tools to use for small businesses

28:46 Do small businesses need to do SEO and PPC?

34:00 How to spend marketing budget wisely

38:50 What to do if you have zero marketing team

42:40 Understanding lifetime value of a customer

44:39 Tips and takeaways

49:53 LinkedIn questions answered

54:04 Outro and next episode

📍Find us here:

Website: ⁠www.forank.com

⁠YouTube: ⁠https://www.youtube.com/@forank-marketing

Zoe's LinkedIn: ⁠

Episode #5 - Cracking the Code on B2B Attribution

Season 1 · Episode 5

Friday, May 30, 2025 • Duration 48:16

Welcome to forank's latest podcast episode: Cracking the Code on B2B Attribution

Join Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving results.

From the hidden impact of SEO and the limitations of platform-reported data to practical ways to track the untrackable, this episode is all about making sense of attribution—without overcomplicating it.

We cover attribution models, offline conversions, multi-touch reporting, gut feel vs. data, and how to prove value when the numbers don’t tell the whole story.

If you work in B2B marketing, strategy, demand gen or leadership, this one’s packed with insight and practical advice.

📍 Find us here:

Website: ⁠www.forank.com⁠

YouTube: ⁠https://www.youtube.com/@forank-marketing

Zoe's LinkedIn: ⁠https://www.linkedin.com/in/zoeashbridge/

⁠Leigh's LinkedIn: ⁠https://www.linkedin.com/in/leighbuttrey/⁠

🎙 Enjoying this episode? Show some love: like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at ⁠marketing@forank.com

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Episode #13: AEO/GEO/SEO - What Are They and What Do They Mean?

Season 1 · Episode 13

Friday, January 30, 2026 • Duration 48:28

AEO, GEO, SEO—what do they actually mean, and why should you care?

Search is changing fast, and the old rules don’t apply the way they used to. In this episode, we break down SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)—what each one is, how they’re different, and how they work together in today’s AI-driven search landscape.

Whether you’re a marketer, business owner, content creator, or just trying to keep up with Google, ChatGPT, and beyond, this episode will help you understand how people really find information now—and how to stay visible when they do.

📍Find us here:

Website: https://www.forank.com/

YouTube: https://www.youtube.com/@forank-marketing

Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/

Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/

🎙 Enjoying this episode? Show some love — like, comment, and subscribe to stay updated on future episodes!

Interested in sponsoring an episode? Get in touch at marketing@forank.com

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Episode #12: Our Freelancing Journey

Season 1 · Episode 12

Friday, December 26, 2025 • Duration 01:11:27

In this episode of forank marketing, we take you behind the scenes for a candid conversation on Our Freelancing Journey, the real story of how Zoe Ashbridge and Leigh Buttrey built their careers outside the traditional 9–5.

Zoe and Leigh share the unexpected wins, the tough lessons, and the pivotal moments that shaped their paths as freelancers and, eventually, agency founders.

From finding those first clients and pricing early projects to navigating imposter syndrome, setting boundaries, and learning what not to do — this is a transparent look at the realities of freelancing in the marketing world.

We break down what makes freelancing both challenging and incredibly rewarding, the misconceptions many new freelancers face, and the practical steps to build a sustainable, confident freelance career.

Ideal for: New or aspiring freelancers, marketers looking to go solo, and agency professionals curious about the journey that happens before agency life begins.

Topics covered:

• How Zoe and Leigh got started in freelancing

• The biggest challenges in the first year — and how they overcame them

• Finding clients and building a reputation from scratch

• Mistakes made along the way (and what they taught us)

• Tips for building confidence, clarity, and long-term stability as a freelancer

If you’re thinking about going freelance — or want to feel less alone in your own journey — this episode offers honesty, encouragement, and plenty of hard-won insights.

📍Find us here:

Website: https://www.forank.com/

YouTube: https://www.youtube.com/@forank-marketing

forank Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

forank Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn7

Youtube1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn7

Youtube1

Other3