Inspired by the book, "Chocolate Wars", by Deborah Cadbury, today we're telling you the incredible true story of how how the biggest chocolate companies in the world fought for our tummies and tastebuds through innovation after innovation that eventually turned cocoa products from a drink, to an edible chocolate, to a milk chocolate powder, and finally, to our beloved milk chocolate bar.
In the 1860s/70s cadbury experimented with and successfully created the first mass-manufactured chocolate bar. Milk chocolate bars did not yet exist at this time, so it would have been a plain dark chocolate bar.
This was a big breakthrough. The fact that these bars could be mass-produced meant that they could be cheaper...more affordable, so more people could buy it and try it.
By the 1890s, everyone in Britain was buying cocoa products - it was no longer just an exotic treat for the rich. In the decade from 1890 to 1900, the amount of cocoa consumed in Britain was doubled.
Over in Switzerland, around the same time that Cadbury had managed to mass-produce their plain chocolate bar, Daniel Peter was working on making the world's first milk chocolate powder.
We know that Daniel Peter happened to be neighbors with Henri Nestlé of Nestle fame. And according to one story, Daniel had a baby daughter, named Rose, who wouldn't take breast milk. So he asked his neighbor Henri for help, because he had just started selling a powdered milk developed for babies.
So baby Rose was saved, because she could drink Nestlé's powdered milk. At the same time her father, Daniel, got the idea to use the powdered milk to create a milk chocolate powder, which of course did not exist at the time. Although, people were already drinking cocoa powder with milk, so they would have been familiar with the flavor.
In 1875, Daniel su cceeded in making the world's first milk chocolate powder - it was called "Chocolats au Lait Gala Peter". It was a success.
He thought about making his drink into a chocolate bar...a milk chocolate bar. After years of working to create a milk chocolate bar, Daniel finally created one he could sell - he called it "Gala Peter". The year was 1886.