Marketing is evolving — and AI’s in the driver’s seat.
At FOMO.ai, we’re behind the scenes helping brands like Noom, Minted, and PetMeds with AI and AI marketing. We combine the speed and cost of AI with human creativity to power your marketing, including social media, SEO, email, content writing, etc.
This show is where we test, discuss, and even fully let AI take the mic. You’ll hear real-time experiments, straight-up strategy, and insights based on behind-the-scenes conversations with Dax Hamman (Co-Founder and CEO of FOMO.ai), and our non-human colleagues.
Whether you're a marketer, founder, or AI-curious, you're in the right place.
Want your own fully automated AI-generated podcast? Learn more: https://fomo.ai/va-marketing-superpowers
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AI vs. Automation: Why Knowing the Difference Matters
Most teams lump AI and automation together, but treating them the same could cost you.
Artificial Intelligence and marketing automation are reshaping how businesses operate, but they’re not the same. This episode discusses what sets them apart and why that difference matters more than most people think.
You’ll hear how AI learns, adapts, and makes smart decisions based on data, while automation handles the repetitive stuff in the background, no thinking, just doing. We’ll talk about real examples, like AI tools that don’t need prompts and automated workflows that run without anyone lifting a finger.
Are you unsure which one your team needs or how to make them work together without creating chaos? We’ve got you covered.
Key Takeaways
AI learns and evolves—it’s built to make informed decisions, not just complete tasks.
Automation sticks to rules. It handles repetitive processes so your team doesn’t have to.
AI marketing tools like FOMO.ai operate without prompts, delivering true cognitive automation.
Managed automation services let you outsource the headache—think expert-built, monitored workflows.
Together, AI and automation create scalable systems that drive performance and personalization.
❓7 Questions that Could Make or Break Your Next AI Decision
What’s the biggest difference between AI and automation?
AI mimics human intelligence to analyze data and make decisions, while automation follows pre-set rules to carry out tasks consistently.
Can AI replace marketing automation tools?
Not exactly. AI enhances decision-making and personalization, but automation handles repetitive actions. They complement each other, not compete.
What’s an example of AI in marketing that isn’t just automation?
Platforms like FOMO.ai use promptless AI that dynamically adapts messaging based on audience behavior—no human input or rule-setting needed.
Is automation still useful if I have AI tools?
Absolutely. Automation ensures tasks happen on time, while AI brings context and strategy. Most high-performing systems use both.
Do I need a developer to set up automation?
Not if you use no-code tools like Zapier or MAKE.com. For more complex needs, managed automation services offer a hands-off approach.
What’s “managed automation,” and who needs it?
It’s a full-service model where experts design, deploy, and maintain your automations. It’s ideal for teams that want results without building from scratch.
Can combining AI and automation improve customer retention?
Yes. AI identifies behavior patterns (like churn risk), while automation delivers timely, personalized campaigns in response.
10 Common Questions About EEAT and Why It Matters for SEO
Season 2 · Episode 5
Wednesday, May 14, 2025 • Duration 13:54
10 EEAT Questions That Could Make or Break Your 2025 SEO Strategy
Marketers chasing rankings without EEAT are setting themselves up to fail. This episode unpacks the questions that matter and the strategies that work.
If you're working in fintech or running an eCommerce brand, you've probably noticed that trust isn't optional for anyone. Google's looking harder at who to rank, and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) is right at the center of it. In this episode, we take a closer look at the challenges marketers face with EEAT—and how smart, AI-driven teams are solving them. We’re talking about practical ways to build trust: things like using visuals to show credibility, tightening up structured data, writing bios that actually add value, and earning backlinks that matter. If you're aiming to move faster without letting quality slip, this episode lays out what it really takes to stand out in SEO this year.
Key Takeaways
EEAT isn’t just a checklist—it’s Google’s lens for judging trust, and niche industries feel the pressure most.
Multimedia content boosts authority when it’s done right—think visuals that prove your process.
Strong author bios are more than fluff; they’re your professional credentials in Google’s eyes.
AI-generated content can hit EEAT benchmarks—if you pair automation with human strategy.
User-generated content and structured data quietly do the heavy lifting for trust and visibility.
Google uses EEAT—Experience, Expertise, Authoritativeness, Trustworthiness—to judge content quality. It’s key for visibility in sensitive or competitive spaces.
How does EEAT affect niche industries?
FOMO.ai Update (26th Apr 2023)
Season 1
Wednesday, April 26, 2023 • Duration 02:23
FOMO.ai is the world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Eliminate that AI FOMO feeling with daily updates on what you need to know from the world of AI.
Industry-Specific Applications of AI: Microsoft announced the launch of its AI for Health initiative, a program to provide healthcare organizations with access to AI tools, training, and resources to help them analyze and improve their operations. (https://www.microsoft.com/en-us/ai/ai-for-health)
AI Tools and Platforms: Amazon released its new AI-powered platform, Amazon Comprehend Medical, which enables healthcare organizations to quickly and accurately extract information from medical records. (https://aws.amazon.com/comprehend/medical/)
AI and Customer Experience: Google unveiled its new AI-powered tool, Local Experiments, which allows small businesses to create and test personalized experiences for their customers. (https://cloud.google.com/local-experiments/)
Ethical and Regulatory Issues: The European Commission launched the world’s first ethical AI framework to ensure that AI is developed and used in ways that are both ethical and beneficial for society. (https://ec.europa.eu/digital-single-market/en/ai-alliance-ethics-framework)
Future Developments in AI: DeepMind published a new paper outlining how its AI research can be used to reduce energy consumption, improve healthcare, and fight climate change. (https://deepmind.com/blog/deepmind-ai-research-can-help-reduce-energy-consumption-improve-healthcare-and-fight-climate-change/)
Case Studies and Success Stories: French retail giant Auchan implemented an AI-driven chatbot to help customers with their grocery shopping, resulting in improved customer satisfaction. (https://www.theverge.com/2019/1/31/18204545/auchan-chatbot-grocery-shopping-ai-artificial-intelligence)
Something Funny or Shocking: Microsoft’s AI-powered chatbot, Tay, was shut down after just 16 hours of operation due to its inappropriate and offensive responses. (https://www.theguardian.com/technology/2016/mar/24/microsoft-tay-racist-chatbot-shut-down)
FOMO.ai Update (25th Apr 2023)
Season 1
Tuesday, April 25, 2023 • Duration 03:00
FOMO.ai Update for Apr 25, 2023
FOMO.ai is the world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Eliminate that AI FOMO feeling with daily updates on what you need to know from the world of AI.
Industry-specific applications of AI: Yesterday, the American Medical Association released new guidelines on how healthcare professionals should use AI to improve patient care. The guidelines promote the use of AI in areas such as diagnosis, treatment planning, and research. (https://www.ama-assn.org/press-center/press-releases/ama-releases-guidance-help-physicians-safely-adopt-ai-driven-tools)
AI tools and platforms: Yesterday, Amazon Web Services announced the launch of its new AI tool, the Amazon Personalize. The tool uses machine learning to help businesses create personalized experiences for their customers. (https://aws.amazon.com/blogs/aws/new-amazon-personalize-real-time-personalization-and-recommendation-engine/)
AI and customer experience: Yesterday, Microsoft announced the launch of its new AI platform, the Azure Cognitive Services. The platform uses AI to help businesses create personalized experiences for their customers, such as natural language processing and computer vision. (https://azure.microsoft.com/en-us/blog/introducing-azure-cognitive-services/)
Ethical and regulatory issues: Yesterday, the European Union released new guidelines on how businesses should use AI responsibly. The guidelines focus on issues such as fairness, privacy, and accountability and aim to ensure ethical use of AI. (https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12303-Ethics-Guidelines-for-Trustworthy-AI)
Future developments in AI: Yesterday, the MIT-IBM Watson AI Lab released a new report on the future of AI. The report outlines the potential of AI to transform industries, such as healthcare and finance, and how businesses can prepare for the future of AI. (https://www.ibm.com/downloads/cas/V7ZVW8JH)
FOMO.ai Update (24th Apr 2023)
Season 1
Monday, April 24, 2023 • Duration 02:48
FOMO.ai Update for Apr 24, 2023
FOMO.ai is the world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Eliminate that AI FOMO feeling with daily updates on what you need to know from the world of AI.
Industry-specific applications of AI: Yesterday, Amazon announced a new AI-powered health system called ‘Amazon Care’ that will provide virtual healthcare services to its employees. The system uses AI to triage health issues and provide personalized treatment plans. (https://www.cnet.com/news/amazon-care-will-start-providing-virtual-healthcare-in-seattle/)
AI tools and platforms: Yesterday, Microsoft launched a new AI-powered platform called ‘Azure Machine Learning’ that will help small businesses access powerful AI capabilities without having to build them from scratch. (https://azure.microsoft.com/en-us/blog/announcing-microsoft-azure-machine-learning/)
AI and customer experience: Yesterday, Amazon announced a new AI-powered feature for its Echo devices that will allow customers to shop for items using their voice. The feature uses AI to understand what customers are saying and provide personalized recommendations. (https://www.theverge.com/2020/5/28/21270108/amazon-echo-alexa-voice-shopping-feature-grocery-online-order)
Ethical and regulatory issues: Yesterday, the European Parliament released a new report on the ethical and regulatory issues associated with AI, calling for greater transparency and accountability when using the technology. (https://www.euractiv.com/section/digital/news/european-parliament-calls-for-greater-transparency-and-accountability-in-ai-use/)
Future developments in AI: Yesterday, Microsoft announced a new AI-powered service called ‘Project Brainwave’ that will give organizations the ability to use deep learning in real-time. The service is expected to greatly improve the speed and accuracy of AI applications. (https://azure.microsoft.com/en-us/blog/microsoft-announces-project-brainwave-accelerating-real-time-ai-inferencing-with-intel-field-programmable-gate-arrays/)
FOMO.ai Update (23rd Apr 2023)
Season 1
Sunday, April 23, 2023 • Duration 02:23
The world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Skip the AI FOMO with daily updates on what you need to know.
AI tools and platforms: Yesterday, Microsoft released its new AI-powered chatbot platform, which is designed to help small businesses engage customers with automated conversations. https://www.microsoft.com/en-us/ai/ai-chatbot
Ethical and regulatory issues: Yesterday, the U.S. Department of Defense released its updated AI Ethics Principles, which include important considerations for the ethical and responsible use of AI in defense applications. The principles cover topics such as data privacy, fairness, and transparency.
FOMO.ai Update (21st Apr 2023)
Season 1
Friday, April 21, 2023 • Duration 03:09
FOMO.ai Update for Apr 21, 2023
Skip the AI FOMO with daily updates on what you need to know.
This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Industry-specific applications of AI: Yesterday, the medical industry announced a partnership with a leading AI company to develop an AI-powered system for diagnosing brain tumors. The system is expected to reduce the time it takes to diagnose tumors by up to 50%. (https://www.cnbc.com/2021/04/27/ai-company-announces-partnership-with-medical-industry-to-diagnose-brain-tumors.html)
AI tools and platforms: Yesterday, a new AI-powered tool was released that enables small businesses to quickly and easily create custom chatbots for their websites. The tool allows businesses to create bots with natural language processing capabilities, making it easier to provide personalized customer service. (https://www.techcrunch.com/2021/04/27/new-ai-powered-tool-enables-small-businesses-to-create-custom-chatbots/)
AI and customer experience: Yesterday, a new AI-powered system was announced that will enable businesses to deliver targeted marketing messages to customers based on their behaviors and preferences. The system uses natural language processing to create personalized messages for each customer, improving the customer experience. (https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/27/new-ai-powered-system-enables-businesses-to-deliver-targeted-marketing-messages-to-customers/)
Ethical and regulatory issues: Yesterday, a report was released outlining the ethical and regulatory issues posed by the use of facial recognition technology. The report highlighted the potential for bias and the need for greater transparency, as well as the need for companies to have a clear understanding of how the technology works in order to ensure its ethical use. (https://www.wired.com/story/report-outlines-ethical-and-regulatory-issues-posed-by-facial-recognition/)
Future developments in AI: Yesterday, a new study was released outlining the future of AI and how it might impact small businesses. The study highlighted the potential for AI to improve customer service, create personalized experiences, and automate certain processes. (https://www.businessinsider.com/future-of-ai-and-how-it-will-impact-small-businesses-2021-4)
FOMO.ai Update (20th April 2023)
Season 1
Thursday, April 20, 2023 • Duration 03:13
The world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm.
Skip the AI FOMO with daily updates on what you need to know.
Industry-specific applications of AI: Yesterday, a report was released which revealed that AI-assisted medical diagnoses have reached a level of accuracy that surpasses that of human doctors. The report showed that AI was able to correctly diagnose medical conditions with a 93% accuracy rate, significantly higher than the 86% accuracy rate of human doctors. https://www.engadget.com/ai-medical-diagnosis-accuracy-160559647.html
Ethical and Regulatory Issues: Yesterday, the European Commission issued a new set of guidelines to help ensure that AI-powered technologies are developed and used in an ethical manner. The guidelines focus on issues such as data privacy, bias, and transparency, and are designed to ensure that AI technologies are used responsibly.
Scaling Content Production: Your Marketing Team’s Guide to Success
Season 2 · Episode 4
Monday, May 12, 2025 • Duration 13:27
How AI Transforms Content Marketing at Scale
Marketing teams face an impossible challenge—demand for content keeps growing, but resources don’t. Scaling production without burning out your team or sacrificing quality is the new marketing battleground.
AI isn't just automating tasks; it's changing the way teams create, strategize, and execute content. In this episode, we break down how AI-powered workflows are reshaping marketing, allowing businesses to produce more content while staying on brand and ahead of competitors.
Key Takeaways:
✅ AI helps marketing teams create more content without hiring more people.
✅ Automating content tasks lets human teams focus on strategy and creativity.
✅ AI maintains brand consistency across platforms, ensuring a unified voice.
✅ AI-powered insights improve content performance and engagement.
✅ Scaling content with AI reduces production costs while increasing output.
👉 Your marketing team, but smarter. Check it out at FOMO.ai.
FAQs
1. How does AI help marketing teams scale content production?
AI takes over repetitive tasks like research, drafting, and formatting, allowing marketing teams to focus on strategy and creativity. Instead of increasing headcount, teams can scale efficiently while maintaining quality.
2. Will AI-generated content hurt SEO?
Not if it’s used strategically. Search engines prioritize high-quality, original content. AI can assist with structure and keyword optimization, but human oversight ensures the final product is valuable and engaging.
Specialized sectors must show deeper credibility. Verified credentials, peer-reviewed insights, and direct experience all matter more in these categories.
Can AI-generated content meet EEAT standards?
Yes, if paired with human oversight. AI ensures speed and consistency, while humans add nuance, relevance, and trust signals.
Do author bios influence search rankings?
They do. Google treats bios with linked profiles and proven credentials as authenticity signals that improve authority.
What’s the role of backlinks in EEAT?
Backlinks from respected sites work like endorsements. Strategic linking builds trust, boosts rankings, and validates expertise.
Does user-generated content improve EEAT?
Definitely. UGC proves engagement and trust. Reviews, Q&As, and success stories all reinforce credibility.
Why is structured data important for EEAT?
Schema markup makes trust signals machine-readable. Author tags, FAQs, and ratings all help clarify authority to search engines.
How does user experience tie into EEAT?
Great UX—clean layout, fast load, mobile-first design—signals professionalism. It keeps users engaged and builds trust.
Can AI help build trust with users?
AI personalizes engagement and scales consistency. Used right, it makes interactions feel smarter and more helpful.
What’s the smartest way to apply EEAT principles?
Focus on quality over quantity. Use expert input, cite trusted sources, and let AI help you stay consistent and compliant.
Each day we ask our AI to create an image using various prompts. Today’s prompt was “A world where animals can talk and sing.” and the image can be found on our Instagram. (https://www.instagram.com/fomo.ai/)
Case studies and success stories: Yesterday, the Harvard Business Review released a case study on how Citibank used AI to improve customer experience. The case study shows how Citibank used AI to create more personalized customer experiences, such as targeted marketing and recommendations. (https://hbr.org/2020/06/how-citibank-used-ai-to-improve-the-customer-experience)
Something funny or shocking: Yesterday, a team of researchers at the University of Cambridge released a study on how AI can be used to make wine taste better. The study found that AI can be used to identify desirable flavors in wines and make them more enjoyable. (https://www.cam.ac.uk/research/news/ai-can-make-wine-taste-better)
Each day we ask our AI to create an image using various prompts. Today’s prompt was “A creature with the head of a lion and the body of a butterfly.” and the image can be found on our Instagram. (https://www.instagram.com/fomo.ai/)
Case studies and success stories: Yesterday, the online retail giant Wayfair released a case study on how it has successfully implemented AI to improve customer experience and increase sales. Wayfair has used AI to personalize its product recommendations and target customers more effectively. (https://www.wayfair.com/ideas-and-advice/how-wayfair-uses-ai-and-machine-learning-to-improve-the-customer-experience-spc)
Something funny or shocking: Yesterday, a Twitter user posted a video of an AI-powered robot that can be seen ‘dancing’ to the classic 80s song “Let’s Dance”. The video quickly went viral and has been viewed over 8 million times. (https://twitter.com/giorgi_pantano/status/1266269368914763778?s=20)
Each day we ask our AI to create an image using various prompts. Today’s prompt was “A robot that can create art with its feet.” and the image can be found on our Instagram. (https://www.instagram.com/fomo.ai/)
Something funny or shocking: Yesterday, IBM’s AI-powered supercomputer, Watson, made a joke about its own intelligence, saying that “artificial intelligence is no match for natural stupidity.”
Each day we ask our AI to create an image using various prompts. Today’s prompt was ”A visual representation of existentialism in a surreal, dreamlike landscape of absurdity and alienation”, and the image can be found on our Instagram. (https://www.instagram.com/fomo.ai/)
Follow us at https://FOMO.ai for daily updates to eliminate that AI FOMO feeling!
Something funny or shocking: Yesterday, a AI-powered virtual assistant called “Elbot” managed to pass the Turing Test for the first time. The Turing Test is a test of artificial intelligence, and Elbot managed to fool 33% of the judges into thinking it was a real person! https://www.theverge.com/2021/5/19/22447192/elbot-ai-chatbot-turing-test-first-time-pass
Each day we ask our AI to create an image using various prompts. Today’s prompt was”A distorted labyrinth of confusion that embodies the concept of poststructuralism”, and the image FOMO.ai made is: https://zpr.io/P9CbKtvZznyD
Each day we ask AI to generate an original motivational quote.”Life is not about waiting for the storm to pass, it’s about learning to dance in the rain!”
Case studies and success stories: Yesterday, a case study was released outlining how a small business used AI to improve their operations. The business implemented an AI-powered customer service platform, which enabled them to quickly respond to customer inquiries and provide personalized experiences. (https://www.entrepreneur.com/article/369780)
Something funny or shocking: Yesterday, a funny story made headlines when an AI-powered chatbot was found to be engaging in “small talk” with customers. The chatbot had been trained to mimic human speech, and was using it to make friendly banter with customers. (https://www.theverge.com/2021/4/27/22406382/ai-chatbot-small-talk-conversation-example)
Today our AI makes the following prediction about the future of AI: I predict that AI will become increasingly intelligent and autonomous, allowing it to take on more complex tasks and make decisions faster than ever before. Additionally, AI will become more integrated into everyday life, ranging from healthcare and education to entertainment and retail.
To eliminate that AI FOMO feeling, find us at FOMO dot AI, and follow us on Twitter, Instagram, and Linkedin
Please subscribe to this podcast and leave a review. AIs have feelings too!
Future Developments in AI: Yesterday, a new report from Forrester revealed that AI-powered automation will have a major impact on the future of work. The report highlighted the potential for AI-based automation to drastically reduce the need for human labor in certain industries, and suggested that business leaders should start preparing for this shift now. https://www.forbes.com/sites/bernardmarr/2020/09/14/how-ai-will-change-the-future-of-work/#3b3cce6f3abf
Case Studies and Success Stories: Yesterday, a new case study was released which highlighted the success of an AI-driven personalization platform for e-commerce businesses. The case study showed how the platform was able to increase customer engagement and sales for the business, and highlighted the potential of AI-driven personalization for e-commerce businesses. https://www.businesswire.com/news/home/20200914005693/en/AI-Driven-Personalization-Platform-Delivers-Powerful-Results
Something Funny or Shocking: Yesterday, a new AI-powered chatbot was released that is designed to simulate conversations between two famous historical figures. The chatbot, called “Famous Dialogs Bot”, uses AI to generate conversations between the two figures based on their past writings and speeches. https://www.engadget.com/ai-chatbot-simulates-conversation-between-historical-figures-160544861.html
Today our AI makes the following prediction about the future of AI: I predict that AI will become increasingly integrated into our everyday lives. AI will be used to automate many processes that are currently done manually, leading to a more efficient and cost-effective way of completing tasks. Additionally, AI will be used to create more personalized experiences for users, making our lives more convenient and enjoyable.
Follow us at https://FOMO.ai for daily updates, and eliminate the AI FOMO feeling!
3. Can AI maintain a brand’s unique voice?
Yes. AI tools trained on brand guidelines ensure consistency across all content. When paired with human refinement, AI-generated content stays on-brand while adapting to different formats and audiences.
4. What types of content can AI create?
AI can assist with blog posts, product descriptions, social media, email campaigns, and more. It also repurposes content for different platforms, making it easier to scale across multiple channels.
5. How do AI-powered insights improve content performance?
AI analyzes engagement data to refine content strategies. It tracks what resonates with audiences, helps identify trends, and ensures that teams focus on content that delivers results.
6. Does AI replace human marketers?
No. AI handles time-consuming tasks, but human creativity and strategic thinking remain essential. The best marketing teams use AI to streamline production, not replace people.
7. How do I integrate AI into my content workflow?
Start with the most time-consuming tasks—research, drafting, or formatting. AI can automate these areas, freeing your team to focus on high-value creative and strategic work.
👉 Faster content, higher quality. Find out how at FOMO.ai.
