Welcome to Focused on Time, the podcast that’s all about helping photographers spend less time in the busy work and more time doing what truly matters. I’m Caitlin J. McColl – professional photographer, productivity geek, and firm believer in building a business that works for your lifestyle.
Whether you’re looking to streamline your workflows, master time management, or learn how to outsource with confidence, this podcast is here to give you the tools and strategies to reclaim your time. Let’s help you get back to what's important – whether that’s being creative, growing your business, connecting with clients, or simply enjoying life with your loved ones.
I am so excited to kick things off with this very first episode! Today, I want to introduce myself, share the “why” behind this podcast, and give you a glimpse of what you can expect in the episodes to come.
Who I Am Let me start by sharing a bit about myself. I’ve been a professional pet photographer for over 15 years, specializing in outdoor, natural-style portraits of dogs. Over that time, I’ve built a business I truly love – but I also know how easy it is to get bogged down in the day-to-day tasks that can suck the joy out of what we do.
For years, I struggled with balancing all the hats we wear as photographers – shooting, editing, marketing, bookkeeping, client communication… the list goes on. But over time, I started diving deep into systems, automation, and productivity strategies, and it was a game-changer.
Now, my business is not only successful but also efficient, giving me more freedom to spend time with my family – including my two little boys, my husband Ben, and of course, our rescue dog Maple and our bearded dragon Puff.
That’s why I’m so passionate about helping other photographers take back their time.
The “Why” Behind the Podcast I created Focused on Time because I believe that time is the most valuable resource we have. We can always make more money, but we can’t make more time.