Explore every episode of the podcast Floor Academy - Helping flooring, tile and stone contractors own an asset
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Building Your Lead Workflow Part 2 - Tony Pieroni - Flooring Dealer Sales Accelerator | 06 Nov 2024 | 01:17:20 | |
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead workflow and can have a big impact on how busy you can stay. Most of us want leads that are ready to go but we don’t have a system to nurture someone early in the buying cycle through completion. | |||
| Building Your Lead Workflow Part 1 - Tony Pieroni - Flooring Dealer Sales Accelerator | 30 Oct 2024 | 01:09:32 | |
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead workflow and can have a big impact on how busy you can stay. Most of us want leads that are ready to go but we don’t have a system to nurture someone early in the buying cycle through completion. | |||
| Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 1 | 28 Aug 2024 | 01:07:43 | |
What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage. | |||
| The New Flooring Mafia - Todd Saunders - Broadlume | 28 Dec 2022 | 01:02:09 | |
In this episode, we will be joined by Todd Saunders, CEO of Broadlume, as we delve into intriguing questions and concerns related to the flooring industry. We will explore the concept of a "flooring mafia" and whether such a phenomenon exists in the industry. We will also discuss the potential impact of big tech on the flooring industry and whether there might be a new flooring mafia emerging in the digital landscape. As a flooring installer attending FloorCon 2022, organized by Broadlume, I had some concerns and questions about the goals and intentions of industry players. Todd Saunders, as the CEO of Broadlume, a company that offers a range of digital solutions for the flooring industry, will share his insights and perspectives on these topics. We will explore the concept of a "flooring mafia" and whether there are any industry players who wield excessive influence or control. We will discuss the dynamics of power and competition in the flooring industry and how it impacts different stakeholders, including retailers, installers, and consumers. Todd will provide insights into the reality of the industry landscape and how players navigate the complexities of the market. Throughout the episode, we will engage in a candid conversation about the flooring industry, its challenges, and its future. We will explore the potential impact of big tech on the industry, discuss the concept of a "flooring mafia," and gain valuable insights from Todd Saunders, a seasoned industry professional with a deep understanding of the digital landscape. Join us as we discuss intriguing questions and concerns related to the flooring industry with Todd Saunders, and gain insights into the evolving dynamics of the market and the potential impact of technology on the industry's future. | |||
| Reaching The Next Generation - Nick Hofmann - Pokuna Tile | 21 Dec 2022 | 01:04:02 | |
In this episode, we will be joined by Nick Hofmann, owner of Pokuna Tile, as we discuss the topic of generational differences in the workplace, particularly focusing on late millennials, Gen Z, and Gen Alpha. We will explore common misconceptions and negative stereotypes associated with these generations, such as laziness and excessive phone usage, and challenge those perceptions based on the evolving environment they have grown up in. | |||
| E-Commerce Part 2 - Bob Baldocchi - ON3 | 14 Dec 2022 | 01:01:33 | |
In this episode, we will be joined by Bob Baldocchi, an industry expert with 25 years of experience in global sales, marketing, and branding. Bob has extensive experience in the flooring industry, having served as the Chief Marketing Officer at Emser Tile and currently working as an owner and investor at ON3, a company that focuses on building digital training solutions for the flooring industry. We will discuss the growing trend of online flooring sales and explore the opportunities and challenges of selling flooring products online. | |||
| The International Surface Event 2023 Preview - Paul Treanor | 07 Dec 2022 | 01:03:33 | |
In this episode, we will be joined by Paul Treanor, the Senior Manager of Content and Community at the International Surface Event (TISE), which is a major industry event held in Las Vegas from January 31st to February 2nd, 2023. We will discuss the benefits and significance of attending industry events like TISE, and debunk the misconception that they are only for retailers. | |||
| Product Sustainability - Graham Capobianco - Novalis Innovative Flooring | 30 Nov 2022 | 01:16:07 | |
In this episode, we will hear from Graham Capobianco, a fifth-generation flooring professional and the Sustainability Manager for North America at Novalis Innovative Flooring. Graham's role involves understanding how flooring products impact the environment, navigating LEED certifications, and assisting contractors in addressing client inquiries about sustainability. We will delve into the topic of sustainability in the flooring industry and discuss common questions that contractors receive from clients, such as whether products are "green," how they may affect the home environment, and whether they contain VOCs (Volatile Organic Compounds) or phthalates. Graham will share his expertise and insights on how to effectively respond to these inquiries and educate clients about sustainable flooring options. We will also discuss the process of obtaining LEED (Leadership in Energy and Environmental Design) certifications for flooring projects and how contractors can navigate the paperwork and requirements associated with these certifications. Graham will share his experiences and best practices for working with LEED certifications, including understanding the different categories and credits, selecting sustainable products, and documenting compliance. Throughout the episode, we will draw on Graham's expertise in sustainability and flooring to provide practical advice and insights on how contractors can effectively address client inquiries about sustainability and navigate the process of obtaining LEED certifications. Listeners will gain valuable knowledge on how to confidently discuss sustainability with clients and make informed choices when it comes to selecting environmentally responsible flooring products. | |||
| Instilling An Owner's Mentality - Dan Wall - Covenant Construction | 23 Nov 2022 | 01:27:00 | |
In this episode, we will hear from Dan Wall, the lead carpenter at Covenant Construction in Ontario, Canada, who has extensive experience in the construction field and has successfully nurtured new talent in his company. Dan will share insights on how to foster an ownership mentality among employees and cultivate a culture of pride, accountability, and problem ownership in a construction business. | |||
| Building A New Division Of Your Business - Chris Griffin - Johns Manville | 16 Nov 2022 | 01:12:03 | |
In this episode, we will hear from Chris Griffin, the Director of Innovation at Johns Manville, who oversees the growth and development of startups within the construction industry. Chris will share insights on how to determine when it's time to create separate divisions or services within a construction company and how to set them up for success. | |||
| Should I Go Out On My Own? - Justin Reilly | 09 Nov 2022 | 01:24:45 | |
In this unique episode, we will hear from Justin Reilly, who has been working as a subcontractor in the flooring industry for nine years. Justin is considering the idea of starting his own business and finding his own clientele, rather than relying solely on workrooms or retailers. Justin's journey will serve as a case study for flooring contractors who are considering branching out on their own and finding their own clients. We will provide practical advice and tips for navigating the challenges and opportunities of starting a business, as well as exploring whether entrepreneurship is the right fit for Justin and his career goals. Join us as we dive into Justin's unique situation and explore the possibilities and challenges of starting a flooring business from scratch. This episode will provide valuable insights for flooring contractors who are considering taking the leap into entrepreneurship and looking to build their own client base. | |||
| Training and Operations - Laura Fisher | 02 Nov 2022 | 01:04:02 | |
In this episode, we will hear from Laura Fisher, co-owner of Fisher Global Developments, which encompasses several brands offering business suites, storage units, a podcast studio, and private jet acquisitions. Laura will share insights on the importance of having a solid training plan for new hires and ongoing training for office staff. | |||
| Identifying Core Values - Russ Harlow - Reliable Remediation | 26 Oct 2022 | 01:02:12 | |
In this episode, we will hear from Russ Harlow, an army veteran, former rugby player, father of three, and owner of Reliable Remediation in Brooklyn, Connecticut. Russ will share insights on the importance of vision, mission, and values for a company, and how to ensure that employees are aligned with them. | |||
| From Installer to Retailer - Donald Perkins - Carpetland of New England | 21 Aug 2024 | 01:13:32 | |
How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a local store for a kickback to being as complicated as opening up your own store from ground zero and building it up. There is a middle ground of finding a store that is for sale and buying a client base and some systems and processes to help make your life slightly easier. | |||
| How Do I Handle Pricing Pressure? - Ron Nash - Laticrete | 19 Oct 2022 | 01:13:14 | |
In this episode, we will hear from Ron Nash, the Chief Operating Officer (COO) of Laticrete North America, who will share insights on navigating a difficult economy while maintaining a profitable company. | |||
| Human Resources for Small Businesses - Dana Dowdell - Boss Consulting HR | 12 Oct 2022 | 01:08:45 | |
In this episode, we will hear from Dana Dowdell, the owner of Boss Consulting HR, who specializes in providing HR services for companies that may not have the resources for a full-time HR person or need guidance in navigating the complexities of human resources as they grow and add employees. | |||
| I Won't Let My Business Run Me/Time Management - Angie Weber - Nico Tati Designs | 05 Oct 2022 | 01:08:01 | |
In this episode, we will hear from Angelica Weber, the founder of Nico Tati Designs, a full-service interior design company that specializes in creative and functional space planning. Angelica will share her experiences as an entrepreneur and mother, and how she has learned to prioritize her time and make her business work for her goals rather than the other way around. | |||
| Cyber Security Management - John Barker | 28 Sep 2022 | 00:58:55 | |
In this episode, we will be joined by John Barker, an experienced IT professional and business consultant with over 20 years of experience in the information technology field. John specializes in helping businesses scale while prioritizing their values and focuses on cybersecurity as a critical aspect of small business protection. | |||
| Profit First - John Stricker - Stricker Co Solutions | 21 Sep 2022 | 01:18:23 | |
In this episode, we will be joined by John Stricker, a certified Profit First Professional and the owner of Stricker Co Solutions, a company that offers accounting, bookkeeping, and fractional CFO services. John specializes in working with contractors, particularly in the hardwood flooring industry, to help them manage their businesses and prioritize profit. | |||
| Managing Employee Safety - Troy Pefley - Royal Carpet One | 14 Sep 2022 | 01:10:52 | |
In this episode, we will be joined by Troy Pefley, owner of Royal Carpet One in Fernley, Nevada. Troy has a long history in the carpet industry, having started working with his grandpa at the age of 7. He has taken a unique approach to running his retail shop by utilizing an employee model instead of subcontracting. | |||
| Building Value Through Products - Brett Spencer - Laticrete | 07 Sep 2022 | 01:19:22 | |
In this episode, we will be joined by Brett Spencer, the Vice President of Sales for Laticrete North America. Brett has an extensive background in the sales industry, having started as a regional sales representative and worked his way up to his current position. He is well-versed in the concept of value creation and how it can benefit contractors and sales teams in the construction industry. Brett will discuss the importance of delivering value to customers beyond just the installation process. He will highlight how simply raising prices is not enough, and contractors must understand and meet the needs of their clients in order to create lasting value. He will share insights on how contractors can identify their clients' pain points, provide solutions, and exceed customer expectations to create a differentiated value proposition. | |||
| Integrating With Your Community - Caleb Blair - Monkeywrench Marketing | 31 Aug 2022 | 00:51:38 | |
In this episode, we will be joined by Caleb Blair, Founder and CEO of Monkeywrench Marketing. Caleb, a former airborne infantry member and remodel contractor, discovered his passion for marketing during his years as a contractor. He has since built a successful company that helps contractors stand out in their communities and be top of mind among potential customers. Caleb will discuss the challenges that small retailers and contractors face when competing with larger companies that have significant resources to invest in marketing and training programs. He will explore why some big box stores are able to "brainwash" the public into favoring them, despite potential shortcomings in the quality of their services or products. Caleb will also share insights on how contractors can better integrate with their communities and differentiate themselves from larger competitors. He will discuss the importance of building strong relationships with customers, providing exceptional service, and leveraging word-of-mouth marketing to create positive perceptions and generate referrals. Furthermore, Caleb will share strategies and tactics that contractors can use to effectively market their services and stand out in their local communities. He will discuss the role of branding, website design, content marketing, social media, and other digital marketing techniques in building a strong presence and connecting with potential customers. Join us as we listen to Caleb's insights on how contractors can overcome the challenges of competing with larger companies and build a strong presence in their communities. Learn from his experience in marketing and gain valuable strategies to differentiate yourself from the competition and grow your business. | |||
| Google Ads and Landing Pages - Matt Thibeau - Savant Marketing Agency | 24 Aug 2022 | 01:04:59 | |
In this episode, we will be joined by Matt Thibeau, the owner of Savant Marketing Agency in Ottawa, Ontario, Canada. Matt specializes in providing digital marketing services to remodeling contractors in both Canada and the U.S. He has mastered various systems, including Google Ads and landing pages, to help his clients gain a competitive edge in the digital landscape. Matt will provide an in-depth overview of how Google Ads and landing pages can be effective tools in improving a contractor's online presence and generating leads. He will discuss the strategies and techniques he uses to optimize Google Ads campaigns for remodeling contractors, including targeting keywords, optimizing ad copy, and leveraging landing pages to drive conversions. Matt will also share insights on how landing pages can be tailored to meet the specific needs of remodeling contractors, such as showcasing their services, highlighting their expertise, and encouraging lead generation. He will discuss the importance of creating landing pages that are user-friendly, visually appealing, and optimized for search engines to improve visibility and drive traffic. Furthermore, Matt will discuss how digital marketing can be a valuable tool in helping remodeling contractors stand out in a competitive market, attract more qualified leads, and close more sales. He will share tips and best practices for optimizing Google Ads campaigns, creating effective landing pages, and leveraging other digital marketing strategies to achieve business success. | |||
| Encouraging A Creative Environment - Jeff Newcomer - Johns Manville | 17 Aug 2022 | 01:06:09 | |
In this episode, we will be joined by Jeff Newcomer, the Product Manager of GoBoard for Johns Manville. Jeff oversees the research and development, design, and marketing of GoBoard and its related products. He recognizes the importance of creativity in driving innovation and success in the flooring, tile, and stone industry. Jeff will share his insights on the value of creativity in a business environment, and how it can foster growth and prevent stagnation. He will discuss how stifling creativity and shutting down new ideas can harm a company's potential for growth and innovation. As a leader, Jeff will also share his strategies for fostering creativity and keeping his team motivated to stay in their creative spaces. He will discuss the importance of creating a culture that encourages and supports creativity, and how he empowers his team to voice their ideas and contribute to the development of new products and solutions. Jeff's experience in overseeing research and development in the flooring industry will provide valuable insights into how businesses can leverage creativity to drive innovation and stay ahead of the competition. He will also share practical tips and strategies for creating a supportive environment that nurtures and encourages creativity in the workplace. Join us as we listen to Jeff's insights on the role of creativity in business and learn from his strategies for fostering innovation and maintaining a motivated and creative team. Discover how creativity can be a driving force for growth and success in the flooring industry and beyond. | |||
| Choosing the Right Software - Tom Strachan - Service Buddy | 14 Aug 2024 | 00:58:10 | |
How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to consider is whether or not it fits your business model. Not all software is created equally nor is it created to function as part of every industry. | |||
| I Was A Single Mom and Entreprenuer - Angie Halford Ré - Unique Mosaics | 10 Aug 2022 | 01:26:57 | |
In this episode, we will be joined by Angie Halford Ré, a successful business owner and single mom of five children. Angie has overcome numerous challenges and built a thriving business, all while being the sole provider for her family. Angie will share her journey of balancing motherhood and entrepreneurship, and how she has managed to keep the wheels turning despite the challenges. She will discuss the strategies, mindset, and determination that have helped her build a successful brand while also being there for her children. As a business owner, Angie will also share her insights on building a successful brand and maintaining a positive reputation in the industry. She will discuss the importance of customer service, quality work, and building relationships with clients and partners. Angie's story will highlight the resilience and strength required to overcome obstacles and succeed as a single mom and business owner. She will also share a heartwarming story of being her daughter's prom date after her plans fell through, showcasing her dedication and love for her family. Join us as we listen to Angie's inspiring story of building a successful business and navigating the challenges of single motherhood, and gain insights into her strategies for success in the industry. | |||
| Creativity Is Not A Commodity - Dirk Sullivan - Hawthorne Tile | 03 Aug 2022 | 01:19:26 | |
In this episode, we will be joined by Dirk Sullivan, a tile contractor with a background in music and creativity. Dirk is the owner of the only NTCA 5 Star Contractor business in Oregon and has successfully built a business that focuses on delivering unique and creative tile designs to his clients. Dirk will share his insights on how he is able to sell tile designs that are often perceived as commodities by many in the industry. He will discuss his approach to showcasing the value and creativity of his designs to clients, and how he differentiates himself in a competitive market. | |||
| Building A Company Culture: What Are You Missing - Kerry O'Brien Davis - Reach Social | 27 Jul 2022 | 01:20:50 | |
In this episode, we will be joined by Kerry O'Brien Davis, who has been the head of company culture for a large tech company within the flooring industry. Kerry will share her insights on why building a positive culture within your business, regardless of its size, is essential and how it can influence not only your company's operations but also the community. We will discuss the importance of company culture in a small operation with two to five team members. Kerry will explain how culture can shape the overall atmosphere and dynamics within a small team, impacting employee morale, motivation, and productivity. She will share practical tips on how to create a positive work environment, foster collaboration, and build a strong team culture that aligns with your business values and goals. | |||
| Avoiding Lawsuits: Simple Steps To Limit Liability - Joshua Turner - Turner Law Firm | 20 Jul 2022 | 01:24:38 | |
In this episode, we will be speaking with Joshua Turner, who is the Managing Attorney at Turner Law Firm in Gilbert, AZ. Joshua specializes in contract law and will share his insights on the importance of having well-drafted contracts in business, how to avoid lawsuits, and the benefits of having an attorney on retainer. We will discuss the key elements of a solid contract and how to ensure that your contracts are legally binding, enforceable, and protect your interests as a business owner. Joshua will provide practical tips on how to review and update your contracts to make sure they are up to snuff and comply with applicable laws and regulations. Joshua will also share his insights on how to avoid common legal pitfalls and potential lawsuits by proactively addressing contract-related issues, such as payment terms, warranties, and dispute resolution clauses. He will discuss the importance of clear communication, mutual understanding, and explicit terms in contracts to minimize the risk of disputes and legal conflicts with clients or partners. Additionally, Joshua will discuss the benefits of having an attorney on retainer for your business. He will explain how having legal counsel readily available can help you navigate legal challenges, provide proactive legal advice, and protect your business's interests in various situations. Join us as we learn from Joshua's expertise in contract law and gain valuable insights on how to ensure that your contracts are robust, legally sound, and protect your business from potential legal risks and disputes. | |||
| Managing Multigenerational Teams - Rachel Berlin - Precision Floors and Decor | 13 Jul 2022 | 01:22:41 | |
In this episode, we will be speaking with Rachel Berlin, who is the Sales Manager at Precision Floors and Decor in Plymouth, WI. Rachel has been with the company for 6 years, starting as a salesperson and designer and working her way up as the company has grown, including the opening of a second location. Rachel will share her insights on how to handle client assignments when working with a team that spans multiple generations and design styles. We will discuss the challenges and opportunities that arise when dealing with a diverse team of individuals with varying skills, expertise, and design preferences. Rachel will share her strategies for effectively managing client assignments and ensuring that clients are matched with the best-fit team members based on their unique needs and preferences. We will explore how effective communication, collaboration, and understanding of each team member's strengths and weaknesses can contribute to successful client assignments. Rachel will also discuss how she fosters a positive and inclusive team culture that values diversity and promotes mutual respect and understanding among team members. Rachel will provide practical tips and strategies for handling client assignments in a way that maximizes customer satisfaction and enhances the overall client experience. She will also share insights on how she ensures that the company's values and brand identity are consistently reflected in client interactions, regardless of the team member's age or design style. Join us as we learn from Rachel's experiences and insights on how to effectively manage client assignments in a team that spans multiple generations and design styles, and ensure that clients receive the best possible service and experience from your business. | |||
| Pilates For Flooring: Career Longevity Options - Paul Treanor - Informa Markets | 06 Jul 2022 | 01:12:54 | |
In this episode, we will be speaking with Paul Treanor, who is not only the Senior Manager for Content and Community with Informa Markets, but also a certified Pilates instructor. Paul's unique combination of expertise in the flooring industry and Pilates provides valuable insights into how Pilates can benefit the longevity of a flooring career, whether one works on the floor or in an office. We will start by exploring what Pilates is and how it differs from other forms of exercise. Paul will share his experiences as a certified Pilates instructor and how he has incorporated Pilates into his own life and career in the flooring industry. We will discuss the specific ways in which Pilates can benefit those in the flooring industry, including improving physical strength, flexibility, posture, and body awareness. Paul will explain how Pilates exercises can help prevent common injuries and strains that flooring professionals may face due to the physical demands of their work. Additionally, we will explore how Pilates can benefit those who work in office roles within the flooring industry, as it can help improve posture, reduce stress, and increase mental clarity and focus. Paul will share tips and insights on how flooring professionals can incorporate Pilates into their daily routine, whether it be through regular classes, at-home exercises, or simple movements during breaks at work. Join us as we delve into the world of Pilates and learn how this form of exercise can contribute to the longevity of a flooring career, providing physical and mental benefits for professionals in the industry. | |||
| If Money Wasn't An Issue: Finding My Passion - Timothy Steudeman - Built On Integrity | 29 Jun 2022 | 01:16:36 | |
In this episode, we will be speaking with Timothy Steudeman, a budding tile contractor in northern Texas, who took a unique path to his current profession. Originally on the path to becoming a doctor, Timothy made some soul-searching decisions that led him to pursue a career in the tile industry. We will explore Timothy's journey from his initial aspirations of becoming a doctor to his decision to become a certified tile contractor. We will delve into the factors that influenced his career change, including his family, personal values, and passion for tile work. As an ambassador for the National Tile Contractors Association (NTCA) and an active member of the Texas Tile Posse, Timothy has become deeply involved in the tile industry and has found fulfillment in his work as a tile contractor. We will discuss his experiences and insights as he navigates his new career path and becomes an advocate for the tile industry. Timothy's story is a unique example of how one's personal values, interests, and circumstances can shape their career choices. We will explore the challenges and opportunities Timothy encountered along the way, and how he found fulfillment and satisfaction in his decision to pursue a career in the tile industry. Join us as we hear Timothy's inspiring story and gain insights into his journey from aspiring doctor to a passionate tile contractor, and how he has become an advocate for the tile industry through his involvement in trade organizations such as the NTCA and the Texas Tile Posse. | |||
| Are Trade Organizations Outdated? - Part 4 - Laurie Bitzkowski, Kathy Case, and Breanna Ledbetter | 22 Jun 2022 | 01:12:21 | |
In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times. Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment. We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors. The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics. Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world. Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape. | |||
| Are Trade Organizations Outdated - Part 3 - Lenny Hall, George Johnson III, and Jon Namba | 15 Jun 2022 | 01:11:32 | |
In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times. Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment. We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors. The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics. Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world. Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape. | |||
| Are Trade Organizations Outdated? - Part 2 - Ken Ballin, Don Perkins, and Derek Swegle | 08 Jun 2022 | 01:30:25 | |
In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times. Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment. We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors. The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics. Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world. Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape. | |||
| Building a Technology Stack - Victor Milazzo - Kronos Software | 07 Aug 2024 | 01:18:03 | |
It’s not uncommon for me to hear from the audience or clients that they are technology adverse. With the average age of an installer in the industry being over 50 years old, it’s really no surprise that technology is not a major part of their business model or life. Couple that with the fact that technology and hand skills do not always go together and it’s a modern day recipe for disaster. There are simple and easy to use tools readily available to make your business more streamlined and user friendly. From booking software, measuring software and customer relationship management software, there is no reason to be afraid of your computer when you can save hundreds of hours of time a year with a small up front investment. | |||
| Are Trade Organizations Outdated? - Part 1 - Rogue Bergerson, Billy Fritzel, and Eduardo Martinez | 01 Jun 2022 | 01:31:07 | |
In this multipart series, we will be exploring the topic of trade organizations and their relevance in today's fast-evolving business landscape. We will be interviewing individuals from different age groups and sectors of the industry to gain insights and perspectives on whether trade organizations are outdated or if they simply struggle to keep up with the changing times. Throughout the series, we will delve into various aspects of trade organizations, including their historical significance, their current roles and challenges, and their potential for adaptation and evolution in the modern business world. We will explore the benefits and drawbacks of being part of a trade organization, and whether they still hold value in today's rapidly changing business environment. We will interview professionals from different age groups, including young entrepreneurs, mid-career professionals, and experienced industry veterans, to gather diverse perspectives on the topic. We will also speak with representatives from various sectors of the industry, such as construction, manufacturing, retail, and service, to gain insights on how trade organizations are perceived and utilized in different sectors. The interviews will touch upon topics such as the role of trade organizations in advocacy, education, networking, and professional development. We will also discuss challenges faced by trade organizations, such as membership decline, relevance in the digital age, and the need to adapt to changing industry dynamics. Through this multipart series, we aim to provide a comprehensive overview of the current state of trade organizations and their potential for evolution in the modern business landscape. We will explore both the advantages and limitations of trade organizations, and seek to uncover strategies and best practices for trade organizations to remain relevant and effective in today's business world. Stay tuned for this insightful series as we delve into the topic of trade organizations and their relevance in the ever-changing business landscape. | |||
| "Time Management": Is it Possible? - Ron Nash - Laticrete | 25 May 2022 | 01:24:41 | |
In this episode, we welcome back Ron Nash, President of Laticrete North America, who shares his insights on time management and productivity. With a diverse background that includes botany, restaurant management, photography, sketching, and international business, Ron understands the importance of effective time management to achieve success in various areas of life. Ron discusses the challenges of dealing with distractions and finding ways to feel accomplished without actually being productive. He shares his strategies for staying focused and disciplined, including setting clear goals, prioritizing tasks, and creating a structured schedule. Ron emphasizes the importance of being intentional with your time and avoiding time-wasting activities. Ron also shares his approach to balancing work and personal life, including setting boundaries, allocating time for self-care, and being present in the moment. He discusses the importance of maintaining a healthy work-life balance to avoid burnout and ensure long-term success. Ron provides practical tips on how to improve time management skills, such as using productivity tools, delegating tasks, and minimizing multitasking. He also discusses the significance of continuous learning and personal development in enhancing productivity and efficiency. Furthermore, Ron shares his thoughts on the role of leadership in time management, including setting expectations, providing support, and promoting a culture of accountability. He discusses how effective leadership can create a productive and positive work environment for the entire team. Whether you are a business leader, professional, or someone looking to improve your time management skills, this episode offers valuable insights and practical tips from Ron's experiences. Tune in to gain valuable insights on how to effectively manage your time, increase productivity, and achieve your goals. | |||
| Client Relationships: Building A Raving Fan Base - Luke Wagner - Cornerstone Home Lending | 18 May 2022 | 01:00:53 | |
In this episode, we hear from Luke Wagner, a mortgage specialist with Cornerstone Home Lending. Luke shares his insights on building a successful business in the mortgage industry, which, like the flooring trade, is not something clients seek out frequently. Luke emphasizes the importance of building a brand and reputation that values client relationships, leading to word-of-mouth marketing and repeat business. He shares his strategies for creating a positive client experience, including understanding their unique needs and goals, providing personalized solutions, and delivering exceptional service. Luke also highlights the significance of communication in the mortgage industry, ensuring clients are informed and engaged throughout the process. He discusses the importance of building trust with clients through transparency, professionalism, and integrity. Additionally, Luke shares his thoughts on leveraging technology in the mortgage industry to streamline processes, enhance client experience, and stay ahead of the competition. He emphasizes the need to stay informed about the latest trends and tools in the industry to provide the best possible service to clients. Luke also discusses the challenges he has faced in the mortgage industry, including managing client expectations, and maintaining a work-life balance. He shares his strategies for overcoming these challenges and staying focused on building strong client relationships. Whether you are a mortgage professional or business owner this episode provides valuable insights and practical tips on how to build a successful business that values client relationships and promotes word-of-mouth marketing. Tune in to learn from Luke's experiences and gain insights into building a thriving business.. | |||
| Closing A Chapter: Shutting Down My Business - Danny Sherman - Megs Installations | 11 May 2022 | 01:02:39 | |
In this episode, we hear from Danny Sherman, the owner of Megs Installations, a company that offered certified installations in his area. Danny shares his journey of starting his business with a focus on education, customer service, and getting installations done right the first time. However, along the way, he also ventured into other business ventures, including a demo company and becoming a tool representative. Danny discusses the challenges of managing multiple business ventures and the realization that he needed to make a tough decision to close down the installation chapter of his business and focus solely on selling tools. He shares his thought process and the factors that influenced his decision, including the need to streamline his business operations, manage his time effectively, and prioritize his passions and strengths. Danny also reflects on the lessons he learned from his experience in the flooring industry, including the importance of continuous learning and education, providing outstanding customer service, and staying adaptable in a constantly changing business environment. He discusses his transition from being an installer to a tool rep, and how he leverages his expertise in installations to better understand the needs of his customers in the tool sales industry. He shares insights on building relationships with customers, understanding their pain points, and offering tailored solutions to meet their needs. Danny also highlights the importance of networking, building a strong reputation, and staying connected with industry professionals to stay informed and grow in the flooring industry. Whether you are a business owner, installer, or interested in the flooring industry, this episode offers valuable insights and practical advice from someone who has made tough business decisions and navigated through different ventures in the industry. Tune in to learn from Danny's experiences and gain insights into managing multiple business ventures and adapting to changing business dynamics. | |||
| E-Commerce: Are You Missing A Sales Opportunity - Bob Baldocchi - On3 | 04 May 2022 | 01:22:03 | |
In this episode, we hear from Bob Baldocchi, a seasoned professional with 25 years of experience in global sales, marketing, and branding, particularly in the flooring industry. Bob shares his insights and expertise on e-commerce and how it can be implemented into a retail business in the flooring industry. Bob spent 15 years at Emser Tile as the Chief Marketing Officer, where he played a key role in building out their e-commerce business. He is now an owner and investor at On3, where he is working on developing digital training solutions for the flooring industry. During the episode, Bob discusses the importance of e-commerce in today's digital age, and how it can be leveraged to drive sales and growth in the retail business. He shares practical tips and strategies on how to implement e-commerce into a flooring retail business, including the need for a user-friendly website, seamless online shopping experience, and effective digital marketing. Bob also highlights the importance of understanding the customer journey in the digital space, from researching products online to making purchases and post-purchase support. He discusses the role of social media, content marketing, and digital advertising in driving traffic and conversions on an e-commerce platform. In addition to e-commerce, Bob also shares his insights on the importance of branding, customer experience, and building relationships with customers in the flooring industry. He emphasizes the need to adapt to changing consumer behaviors and preferences, and the importance of investing in digital solutions to stay competitive in the market. Whether you are a flooring retailer, business owner, or interested in e-commerce and digital marketing, this episode offers valuable insights and practical advice from an industry expert. Tune in to learn how you can implement e-commerce into your retail business and drive success in the digital world. | |||
| Doing What's Right: Future Proofing Your Warranties - Bill Parker - Rapid Recess | 27 Apr 2022 | 01:16:23 | |
In this episode, we hear from Bill Parker, owner of Elite Tile located just outside of Denver. Bill shares his experiences and insights on providing great service to his clients and outperforming the competition in the tile industry. Bill started Elite Tile in 1994 and has always been committed to delivering excellent service to his clients. Even when he accepted a technical sales job with a manufacturer, he kept his company open to honor the warranties of his clients and give them peace of mind. Bill discusses the importance of building trust with clients through outstanding service and consistently exceeding their expectations. He shares his approach to maintaining high standards of quality, communication, and professionalism in his business, and how this has helped him stand out from the competition. Bill also shares his insights on how to effectively compete in the tile industry, including the importance of continuously improving skills, staying updated with industry trends and technologies, and building strong relationships with clients and suppliers. He emphasizes the value of going the extra mile to provide exceptional service and exceed customer expectations. Throughout the episode, Bill shares practical tips and best practices for success in the tile industry, including the importance of networking, investing in education and training, and leveraging technology to streamline business processes. Whether you are a tile installer, business owner, or simply interested in the tile industry, this episode offers valuable insights and practical advice from an experienced professional. Tune in to learn how you can provide outstanding service, outperform your competition, and build a successful tile business. Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR | |||
| Manufacturer Warranties Vs. Self Warranties - Ken Ballin, Erin Albrecht, Trask Bergerson, and Joseph Mattice - Skyro Floors, J&R Tile, Bergerson Tile & Stone, and On The Level | 25 Apr 2022 | 01:00:12 | |
In this episode, recorded live at Coverings 2022, Ken Ballin, Erin Albrecht, Trask Bergerson, and Joseph Mattice discuss their approaches to warranty for showers in the tile installation industry. Each panelist shares their unique perspective and experiences, offering valuable insights on how to effectively manage a business in this field. The panelists discuss different methods of warranty for showers, including the types of warranties they offer, the duration of warranties, and the specific conditions and requirements for warranty coverage. They share their reasons for choosing particular warranty methods and how it has impacted their businesses. Throughout the discussion, the panelists also share practical tips and best practices for managing a successful business in the tile installation industry. They discuss the importance of clear communication with clients, setting realistic expectations, using quality materials, and maintaining proper installation techniques. The panelists also highlight the significance of continuous learning and professional development in the tile installation industry. They emphasize the importance of staying up-to-date with industry standards, best practices, and new technologies to provide the best possible service to clients and ensure the longevity and success of their businesses. Whether you are a tile installer, business owner, or simply interested in the tile installation industry, this episode provides valuable insights and practical tips for managing a successful business and effectively handling warranties in the tile installation industry. Tune in to gain valuable perspectives from these experienced professionals and learn how you can apply their insights to your own business. | |||
| Finding Myself: Why I Took A Sabbatical - Katie Ford - Shaw Industries | 20 Apr 2022 | 01:21:23 | |
Katie Ford shares her journey of leaving the corporate world to pursue her passions and find her true purpose. After realizing that her corporate career was not fulfilling her, Katie made the brave decision to make a change and explore new opportunities. Katie discusses her corporate career and what led her to seek a different path. She talks about the challenges she faced in leaving her stable job and stepping into the unknown, but also the excitement and sense of freedom that came with it. She shares her experiences of becoming a certified yoga instructor and organizing her first wellness retreat, which brought her a sense of fulfillment and purpose. Katie also shares her perspectives on finding passion and purpose in life. She discusses the importance of self-exploration, being open to new experiences, and following one's intuition. She encourages listeners to embrace change and take risks in order to discover what truly ignites their passion and brings them joy. Throughout the episode, Katie shares her personal journey and insights on discovering passion and purpose in life. She talks about the challenges, joys, and lessons she has learned along the way, and how she continues to explore and evolve in her pursuit of fulfillment. If you are considering making a change in your career or seeking more passion and purpose in your life, tune in to listen to Katie's inspiring story and gain valuable insights on how to navigate through uncertainty and find your true path. | |||
| Putting People First: The Only Way To Run A Business - Markus Dworowy - Blanke Corp | 13 Apr 2022 | 01:21:04 | |
In this episode, Markus Dworowy, a second-generation master tile setter, shares his insights on building a successful tile installation business based on putting people first. He learned from his father and brought those lessons with him to the United States, where he has built a thriving business. Markus emphasizes the importance of treating people the way he would like to be treated, which extends to his clients, employees, and even his family. He believes that prioritizing people and building strong relationships is the key to his success. He shares how this approach has helped him create a positive work environment, establish trust with his clients, and build a loyal customer base. Markus also discusses how he applies his father's teachings in his daily business operations. He emphasizes the importance of communication, listening to clients' needs, and delivering high-quality workmanship. He also shares his perspectives on leadership and how treating his employees with respect and valuing their contributions has helped him build a skilled and dedicated team. Throughout the episode, Markus provides practical insights on how putting people first has been the foundation of his success in the tile installation business. He shares his experiences, perspectives, and lessons learned from his father, which have shaped his approach to business and relationships. If you are looking for inspiration and practical tips on building a successful tile installation business, tune in to listen to Markus's insights on the importance of prioritizing people and treating them with respect, whether they are clients, employees, or family. | |||
| What Makes A Good Employee? - Josh Hansman - 50 Grit Flooring | 06 Apr 2022 | 01:29:17 | |
In this episode, Josh Hansman, who has experience as both an employee and an owner-operator in the flooring industry, shares his insights on what makes a good employee. He discusses the qualities of effort, reliability, and ownership that employers should expect from their employees based on his own experiences and perspectives. Josh shares his belief in giving 110% effort as an employee, going above and beyond to ensure high-quality work and customer satisfaction. He emphasizes the importance of a strong work ethic, dedication, and commitment to the job. He also highlights the significance of reliability, being punctual, meeting deadlines, and consistently delivering on promises and commitments. As an experienced flooring professional, Josh discusses the importance of employees taking ownership of their work. He believes that employees should take pride in their work and take responsibility for their actions, making sure they are contributing positively to the success of the business. He shares his thoughts on how employees can demonstrate initiative, problem-solving skills, and a proactive approach in their work. Throughout the episode, Josh provides practical insights and perspectives on what it takes to be a good employee in the flooring industry. He shares his personal experiences and beliefs on the qualities and behaviors that employers should expect from their employees to create a successful and thriving work environment. If you are an employer or an employee in the flooring industry looking for insights on what makes a good employee, tune in to listen to Josh's valuable perspectives on effort, reliability, ownership, and more. | |||
| I Had to Get Out of My Own Way - Mike Somodean - MSCS Inc | 31 Jul 2024 | 01:23:18 | |
It’s not easy to grow a business and make it efficient. Many of us struggle to make it happen and it doesn’t help that the trades are full of guys with lots of pride and stubbornness. We often times get the mindset that we have to do everything on our own and that because we know our trade well, that we know how to run our business well. Knowing your trade and knowing how to run a business are two separate skills though and we have to normalize this. | |||
| The Unqualified: Unskilled Labor Is A Plague - Andy McWilliams - Novalis Innovative Systems | 30 Mar 2022 | 01:55:45 | |
In this episode, Andy Mcwilliams, a former installer and currently the technical manager and national trainer of North America for Novalis Innovative Flooring, shares his insights on the importance of continuing education and taking responsibility as installers to ensure successful flooring installations. Andy discusses the common issue of installers blaming product failures on the flooring or supplies, and emphasizes the need for installers to take ownership of their trade by staying updated with the latest installation techniques, reading product directions, and seeking help when needed. He highlights the importance of ongoing training and education to stay current with industry standards, best practices, and product updates. As a technical representative, Andy shares his experiences of encountering installation issues and how many of them could have been avoided with proper training and understanding of specifications. He stresses the importance of contractors being proactive in seeking knowledge, clarifying doubts, and taking the necessary steps to ensure a successful installation. Andy also discusses the need for qualified labor in the flooring industry, and how continuing education and professional development can help raise the standards of the trade. He shares practical tips for installers to stay informed, improve their skills, and become trusted professionals in their field. Throughout, Andy shares his passion for elevating the flooring trade through education and professional development. He provides valuable insights, anecdotes, and practical advice for installers and professionals in the flooring industry to enhance their knowledge, skills, and professionalism. Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR | |||
| Working With Builders: How To Build The Relationship - Brian | 23 Mar 2022 | 01:23:32 | |
In this episode, Brian, a former tile distribution sales rep turned entrepreneur, shares his journey of starting and growing his own tile distribution and installation business. Brian discusses his background in the tile industry and how he and his partner ventured into entrepreneurship to create a one-stop shop for builders. Brian shares the challenges and opportunities he faced in the early days of starting his business, including buying out his partner and evolving the business model to better align with his vision and style. He provides insights on how he made the builder work a profitable side of his business by understanding the unique needs and expectations of builders, and tailoring his services to meet those needs. Brian also discusses the importance of building strong relationships with builders, understanding their pain points, and providing exceptional customer service. He shares practical tips and strategies for managing client relationships, handling challenges, and growing a successful tile distribution and installation business. Throughout the episode, Brian shares his experiences, lessons learned, and advice for aspiring entrepreneurs and tile industry professionals looking to venture into the builder work segment. He emphasizes the importance of being customer-centric, understanding the market, and constantly adapting and evolving the business to meet changing needs and demands. If you are interested in learning how to make builder work a profitable part of your flooring business, tune in to listen to Brian's insights and strategies for success in the tile distribution and installation industry. | |||
| I Like Them Picky and Regretful: They Are not Difficult Clients - Kenny Nix - Nix Flooring | 16 Mar 2022 | 01:22:24 | |
In this episode, Kenny Nix, a second-generation installer and owner of a retail flooring store, shares his insights on defining and embracing his ideal clients, even if they are picky and demanding. Kenny reflects on his upbringing in the flooring industry, learning from his father's experience, and how it has shaped his perspective on customer relationships and business success. Kenny discusses the unique challenges and opportunities that come with owning a retail location, including dealing with picky clients who closely monitor the installation process. Contrary to common perceptions, Kenny shares why he loves working with picky clients and sees them as an asset to his business. He explains how their attention to detail and high expectations push him to excel in his craft and deliver outstanding results. Kenny also shares his regrets in the past when he didn't fully appreciate the value of picky clients and the opportunities they can bring. He emphasizes the importance of understanding and embracing the unique preferences and expectations of different clients, and how it can lead to long-term loyalty and success in the flooring business. Throughout the episode, Kenny shares his insights on building strong customer relationships, managing client expectations, and delivering exceptional service. He also provides practical tips and advice for flooring contractors on how to effectively communicate and collaborate with picky clients, while maintaining professionalism and delivering quality work. Kenny's story serves as a reminder to flooring contractors and business owners to appreciate the value of picky clients and see them as an opportunity for growth, rather than a challenge to be avoided. Tune in to listen to Kenny's perspective on working with picky clients and how it has shaped his approach to business success in the flooring industry. | |||