Explore every episode of the podcast Fitness Business Podcast: Leadership, Innovation, and Profit
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Burnout in the Fitness Industry: How to Protect Your Health, Team, and Career Longevity with Emahlea Wilcher | Episode 556 | 05 Mar 2026 | 00:29:28 | |
Burnout is not a badge of honor. For years, working 22-hour days and never taking holidays was worn as proof of resilience. But the reality is different. A 2025 study published in the American Journal of Preventative Medicine estimates burnout costs employers between $4,000 and $21,000 per employee per year in lost productivity, disengagement, and turnover. In this Wise Words episode, Justin Tamsett sits down with clinician, scientist, and founder of New Approach Health, Emahlea Wilcher, to unpack what burnout really is, how it impacts your body and brain, and what you can do right now to protect yourself and your team. If you are a coach, club owner, fitness entrepreneur, or leader who feels constantly tired, irritable, foggy, or disconnected, this conversation is essential listening.
Key highlights from the episode:
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Take the Next Step:
"You have to lower the floor instead of trying to raise the ceiling." "Burnout doesn't turn around because of a big dramatic change. It's the little shifts that make the difference."
Key Topics & Timestamps
Our Guest: ✔ Website: https://www.newapproach.health
Merch Sponsor:
REX Roundtables:
A heartfelt thank you to the partners who support The Fitness Business Podcast:
About Our Guest: Emahlea Wilcher, MPH, RD, LD, is a clinician, scientist, and founder of New Approach Health, a trauma-informed nutrition and burnout recovery practice. She helps high-achieving, stressed-out humans stop burning down their bodies to build their careers, using nervous-system–aware nutrition therapy and mind–body reconnection work. With dual master's degrees in public health nutrition and epidemiology (and her own history of burnout) Emahlea blends data, depth, and real-world compassion to help people feel safe, powerful, and at home in their bodies again.
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | |||
| How to Motivate Your Fitness Staff with Gamification and Recognition with Alex Grande | Episode 555 | 19 Feb 2026 | 00:32:51 | |
Staff turnover remains one of the biggest challenges in the fitness industry, especially with part time and casual teams. In this episode, Justin Tamsett is joined by Alex Grande, psychologist and workplace recognition expert, to unpack how gamification, rewards, and genuine recognition can dramatically improve engagement, performance, and retention in fitness businesses. Alex explains the science behind motivation, the difference between intrinsic and extrinsic drivers, and why simple, low cost recognition programs often outperform expensive incentive schemes. Together, they explore practical examples fitness business owners can implement immediately, from peer to peer shoutouts and leaderboards to automation using everyday tools like Microsoft Teams and Excel. If you want a more motivated team without burning yourself out as a leader, this episode is a must listen. Key highlights from the episode:
Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!
Got value from today's episode?
Ready for more:
"Recognition from a manager is more meaningful than from an executive, oftentimes because the manager knows more about that person." - Alex Grande "People want to be appreciated and people want to be heard." - Alex Grande
Jump Ahead:
Recommended Books: Resources Mentioned:
Our Guest:
Merch Sponsor:
REX Roundtables: A heartfelt thank you to the partners who support The Fitness Business Podcast:
"What we leave behind is not set in stone monuments, but what is woven into the lives of others." About Our Guest: Alex Grande is an entrepreneur and workplace innovation expert who combines gamification with HR technology to help organizations build stronger, more connected cultures. As the founder of Recognize, a social employee engagement SaaS platform, he helps companies improve communication, recognition, and retention through behavioral science and thoughtful design. With a degree in psychology and published research in unconscious bias and social cognition, Alex brings an evidence-based, human-centered approach to creating recognition programs that drive lasting cultural change. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | |||
| Mastering Body Language & Communication in the Fitness Industry with Mentalist Christopher Carter | Building Trust & Human Connection: Episode 546 | 21 Aug 2025 | 00:49:18 | |
In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin "JT" Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you're new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.
Key highlights from the episode: - Tips for making impactful first impressions and using humor to improve engagement with members and staff. - Step-by-step communication and training tips—like the "POPO" method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.
Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword
Ready for more: Quotes: "No sale without trust." - Christopher Carter "Practice one step at a time." - Christopher Carter
Resources:
Our Guest:
Sponsor's Pitch:
Merch Sponsor:
REX Roundtables:
Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents
REX Roundtables Trusted Suppliers: - Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/ - The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/ - Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/ - Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/
About Your Host:
Please note: | |||
| 457 Partner Update with Jarron Aizen from Hapana | 22 Sep 2022 | 00:21:34 | |
We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you. | |||
| 456 Developing Sales Leaders: How You Show Up Matters with Brian Weaver | 20 Sep 2022 | 00:31:01 | |
"How you show up matters", according to today's guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian's advice on how to implement this into your monthly schedule. | |||
| 455 Thinking Ahead: Improving Workplace Culture by Injecting a Little Humor | 13 Sep 2022 | 00:35:52 | |
Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter! | |||
| 454 Generations in the Gym Series: Gen Z with Dr. Sarah Marion | 06 Sep 2022 | 00:42:47 | |
Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs. | |||
| 453 Andrea Bell: Global Health & Fitness Alliance Global Economic Impact Report 2022 | 30 Aug 2022 | 00:27:15 | |
The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.
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| 452 The Value Proposition for Creating Health and Changing Lives | 25 Aug 2022 | 00:26:25 | |
Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business! | |||
| 451 7 Things Elite Trainers Should Know How to Do with Michael Hughes | 23 Aug 2022 | 00:30:45 | |
Attention personal trainers and PT departments, this episode is for you! Michael Hughes, Functional Movement Specialist and CEO of Gymnazo EDU, is here to help you improve your fitness business and your skill set. Michael has 7 skills that have helped him become successful, and he wants to share them with you. Grab a seat, a pen, a note pad, and follow along. | |||
| 450 How to Effectively Recruit, Hire, And Retain with Aaron Moore | 16 Aug 2022 | 00:30:35 | |
Finding and keeping the best talent is a hot topic in the fitness industry. Do you need ideas to keep your employees from running off to the competition? Our industry expert will share some fresh and unique ideas on how to hire and retain the best employees. Our expert doesn't believe it is any harder to find employees, it's just different! | |||
| 449 Tips for Creating Professional Photos with Your Smartphone with Collette Evans | 09 Aug 2022 | 00:34:22 | |
Join Chantal Brodrick on sadly, her last show with the Fitness Business Podcast. Keen to take pics like a pro? Take a listen for some great tips from Collette on snapping pics using your smartphone, along with some terrific recommendations on social media content creation and planning. Join co-host Chantal Brodrick for this special educational intensive episode! Sadly, this will be Chantal's last show with the Fitness Business Podcast. Chantal joined the podcast 7 years ago, as the weekly host, when Justin Tamsett had a forward thinking idea about starting an educational series. Chantal has interviewed hundreds of guests - the best of the best in the industry. She has been in our cars, our offices, and has educated us during our workouts – right? Chantal has been an intricate part of the success of this podcast. She will be dearly missed! | |||
| 448 Sharpen Your Brand So Your Consumers Trust You with Naomi Gee | 02 Aug 2022 | 00:29:17 | |
According to brand strategist and designer Naomi Gee, branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. I don't know about you, but that statement has peaked my interest. Tune in for more great information about making your brand on point! | |||
| Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545 | 10 Jul 2025 | 00:45:22 | |
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.
Key highlights from the episode: - Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism. - Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms. - Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.
Ready for more: Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Leave a rating on Spotify or Apple Podcasts.
Quotes: "An authentic brand is committed to evoking an emotion." - Kim Gouch "We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists." - Kim Gouch "Your culture really is actually the essence of your brand and the essence of your brand message." - Kim Gouch
Resources: Become an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community
Our Guest: Kim Gouch, Chief Brand Officer Retro Fitness Website - https://retrofitness.com/ LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/ Email - kim@retrofitness.com
Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!
Sponsor's Pitch: Dan Young, Founder & CEO of Simple Again Website - https://www.simpleagain.com Email - dan@simpleagain.com LinkedIn - https://www.linkedin.com/in/dan-young-189842/
Merch Sponsor: Be a Merch Sponsor - Here
REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents
REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/ Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise
About Your Host:
Please note: | |||
| 447 Myzone Partner Update with Mike Leveque | 28 Jul 2022 | 00:19:42 | |
Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more. But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes. Learn more about Myzone at https://myzone.org You can also find The Fitness Business Podcast here: | |||
| 446 Building a Ready to Buy Community Around Your In-Club Programs with Kelly Coulter | 26 Jul 2022 | 00:27:38 | |
Looking for new and fresh ideas on how to not only build your online community, but to keep it? Today's episode will answer those questions. Kelly Coulter, Founder and President of Fit Pros Connect, shares her expert advice on how to build your online program and the return you can expect. | |||
| 445 The Value Proposition for Building a Solid Foundation | 21 Jul 2022 | 00:24:11 | |
Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You'll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process. | |||
| 444 The Technology Ecosystem for Your Fitness Business with Kevin McHugh | 19 Jul 2022 | 00:32:56 | |
Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it. | |||
| 443 Creating Your Virtual Fitness Studio with Sunshinekelly Moore | 12 Jul 2022 | 00:33:17 | |
Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients. Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success. SPECIAL OFFER FOR #FBPFAMILY | |||
| 442 4 Steps to Getting Published and Featured in Media with James Patrick | 05 Jul 2022 | 00:36:35 | |
There's no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won't chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts. | |||
| 441 Building a Powerful Fitness Brand | 28 Jun 2022 | 00:26:41 | |
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won't stay. I'd say that is a powerful statement. This episode is filled with a lot of powerful information that your business needs to hear. | |||
| 440 The Value Proposition for Educating, Empowering and Inspiring Fit Pros Globally | 23 Jun 2022 | 00:25:22 | |
Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years' IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! "If there's something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality." - Amy Boone Thompson REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022 | |||
| 439 Team Building the Whole Staff Can Enjoy | 21 Jun 2022 | 00:38:34 | |
Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today's episode for all the do's and don't when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team. | |||
| 438 Using KPIs to Smash Growth Targets with Laura Tolhoek | 14 Jun 2022 | 00:31:29 | |
Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets. | |||
| Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544 | 26 Jun 2025 | 00:31:11 | |
In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today's competitive market. You'll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how "sitting is toxic" for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.
Key highlights from the episode: - Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients. - Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more. - Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.
-Become an FBP Insider! Learn more on Patreon. -Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! -Leave a rating on Spotify or Apple Podcasts.
Quotes: "In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients." - Brian Keane "You need to be the guide. You're Yoda, not Luke Skywalker. You're Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero." - Briane Keane
Resources: Become an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast Brian's Book - Rewriting Your Story Brian's Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies
Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!
Merch Sponsor: Be a Merch Sponsor - Here
REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ EVOLT 360: providing body composition analysis technology. https://evolt360.com/ American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | |||
| 437 Managing Both Your Margin and Your Mission with Don Doyle | 07 Jun 2022 | 00:41:37 | |
In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years. We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our missions. | |||
| 436 How to Build A Fitness Business that Runs Without You with Pete Piranio | 31 May 2022 | 00:28:17 | |
Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today's episode, because you will definitely take away a few "ah ha" moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success. Learn the one KPI that 99% of personal training business owners don't talk about and include in their tracking. | |||
| 435 How to Start a Boxing Business with Keith Keppner | 24 May 2022 | 00:28:00 | |
Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business. Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transformed what people envision when they think of a "Boxing Gym". He shares the biggest challenges with starting a boxing business, and his best advice. | |||
| 434 The Value Proposition for Quantifying Your Impact | 19 May 2022 | 00:27:21 | |
Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We'll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members' body composition data to quantify the impact you're having on your fitness community! | |||
| 433 Expert Tips and Strategies for Productivity with Mridu Parikh | 17 May 2022 | 00:30:49 | |
Have you ever wished your day was much more productive? Do you feel you have a few bad habits that have prevented you from checking off more items off your "to-do" list? The Stress Squasher is here today to help you optimize your time and make the most of your day! | |||
| 432 How to Identify Your Most Productive Phases of the Day, Week, and Year | 10 May 2022 | 00:34:11 | |
Simon Alexander Ong is a personal development entrepreneur, coach and public speaker. His debut book, Energize: Make the Most of Every Moment, was published by Penguin on 21st April 2022. In this episode, Simon shares practical tips for productivity, and during the Fitbizpiration he drops some gold inspiration that will really have you thinking about the legacy you are creating. Be inspired by Simon's practical and inspiring approach to business and life. The episode covers energy management, productivity, and a healthy dose of inspiration. Visit our website: https://fitnessbusinesspodcast.com Order Simon's Book:
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| 431 Virtual Reality, the Metaverse, and How it Can Help Gyms Succeed with Ryan DeLuca | 03 May 2022 | 00:30:50 | |
Are you curious about Virtual Reality and how it can play a part in the fitness world? Today's show will answer that question for you. Industry expert Ryan DeLuca is here to teach and educate us about the Virtual Reality fitness world and the market it encompasses. Also learn what type of fitness experiences options are available for gym owners and their members. | |||
| 430 Tips To Owning a Profitable Personal Training Business with Jessica Blasingame 0 | 26 Apr 2022 | 00:29:11 | |
This episode is all about making money! Join Beam Financial Group founder, Jessica Blasingame, as she discusses the importance of knowing how to navigate your numbers and developing a financial forecast. Make better decisions for your business - listen to this episode! | |||
| 429 The Value Proposition for Rebounding with Recovery Spaces | 21 Apr 2022 | 00:31:07 | |
Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members' attention and positively affect their mental health! Resources shared in this show: https://creativesurfaces.com | |||
| 428 How to Sell More High Ticket Memberships | 19 Apr 2022 | 00:30:53 | |
Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out! | |||
| AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543 | 12 Jun 2025 | 00:24:59 | |
Become an FBP Insider! Learn more on Patreon.
Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios
Key highlights from the episode: - Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience. - Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals. - The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results. Leave a rating on Spotify or Apple Podcasts.
Quotes: "AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder "If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder "Deep sleep is critical." - Dr. Patrick Porter
Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community Shama Hyder - Website, LinkedIn, Instagram, Facebook Health and Fitness Association - Website Momentum by Shama Hyder
Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!
Merch Sponsor: Be a Merch Sponsor - Here
REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com
Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents
Trusted Suppliers: -Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop -Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ -Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ -HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/ -Eleiko: supplying premium strength training equipment https://eleiko.com/en -MAX Members: automating member management and engagement. https://www.maxmembers.ai/
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity
Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | |||
| 427 The Joy Choice with Dr. Michelle Segar | 12 Apr 2022 | 00:31:28 | |
Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we've been taught simply do not work in the noisy, busy, always-changing world we live in." Episode 427 is full of knowledge and research! | |||
| 426 Partner Update: Jarron Aizen from OneFitStop Launches Hapana | 07 Apr 2022 | 00:21:03 | |
We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams. Hapana is an innovator of essential fitness business management solutions, offering tools that allow both single-site and multi-location studios and clubs to grow, manage, engage, and create raving fans. Visit Hapana: https://hapana.com | |||
| 425 How to Start a Fitness Boot Camp with Bryce Henson | 05 Apr 2022 | 00:32:42 | |
Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time! | |||
| 424 Lead Generation Tips for Google with Sydney Andress and Megan Simpson | 29 Mar 2022 | 00:30:24 | |
Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode. | |||
| 423 Making Your Website Work For You with Jessica Freeman | 22 Mar 2022 | 00:38:49 | |
Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth, and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date, and easy for your clients to use. Follow along as Jessica Freeman talks about all things website! | |||
| 422 The Value Proposition for Simple Numbers for Social Media Marketing | 17 Mar 2022 | 00:30:46 | |
Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition. | |||
| 421 Sean Turner Reports on the Les Mills Global Fitness Report | 15 Mar 2022 | 00:30:52 | |
Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health? Live fitness is still the preferred method of workouts and is heavily supported by digital. Where did I find these pieces of information? These tidbits plus a whole lot more information is found inside the Les Mills Consumer Report and today's guest is here to share the findings. | |||
| 420 Thinking Ahead: Integrating your Fit Biz into the Medical Wellness Continuum | 08 Mar 2022 | 00:41:50 | |
Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to discuss how you can better position your fitness business to build stronger relationships with local physicians and more deeply integrate our fitness industry into the greater medical wellness continuum. | |||
| 419 Partner Podcast with ISSA | 03 Mar 2022 | 00:09:30 | |
Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health clubs. The International Sports Sciences Association (ISSA) is an organization that operates as an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, aerobic instructors, and medical professionals. | |||
| 418 In the Trenches: The Life and Times of an Online Business with Gareth and Nicky Nock | 01 Mar 2022 | 00:35:56 | |
There are a lot of misconceptions about what it takes to run a successful online business…to say that it's easy is an understatement and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That's why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and times of an online business. | |||
| The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542 | 29 May 2025 | 00:33:42 | |
Become an FBP Insider! Learn more on Patreon. We're bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!
In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.
Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave a rating on Spotify or Apple Podcasts.
Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik
Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn Community Mystery Shopping for Fitness Businesses - Website Danielle Krischik - LinkedIn, Podcast, Instagram Knight Agency - Website Danielle's Book Recommendation: Building a Story Brand by Donald Miller Matt Spears Live Event: Finance for Fitness Success - Register Here
Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!
Merch Sponsor: Be a Merch Sponsor - Here
REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com
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About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support! | |||
| 417 The Value Proposition for Giving Our Industry a Voice | 25 Feb 2022 | 01:07:35 | |
Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association | |||
| 416 Strategically Building Your Secondary Income with Carrie Kepple | 22 Feb 2022 | 00:40:48 | |
Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the longevity of your club! | |||
| 415 Be an Unexpected Branding Pioneer with Billy Polson | 15 Feb 2022 | 00:36:36 | |
Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI. From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious! | |||