Explore every episode of the podcast Fitness Business Asia Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 311. A Vision To Build Asia's Biggest Personal Training Company — with CJ Lee of MOVE Private Fitness | 03 Nov 2025 | 01:15:52 | |
Grab your tickets for CJ's upcoming Fitness & Wellness Business Virtual Summit happening on the 15th - 16th November 2025 Get Tickets Here: We welcome CJ Lee, co-founder of MOVE Private Fitness to the show to talk about how they've empowered coaches with ownership options to help fuel their vision of becoming Asia's biggest international personal training company.
SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution
NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter
THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide
SHOW RESOURCES Fitness Business Asia Instagram
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| 310. Taking on the US Fitness Market & Singapore's Boutique Scene, with Fitstop Founder Pete Hull | 20 Oct 2025 | 00:47:33 | |
We welcome back Pete Hull, founder of Australian fitness franchise Fitstop. Joined by Singapore franchisee Clarence Teo, we discuss Fitstop's global growth, their push into the US that started in the heart of LA's fitness scene and the current state of Singapore's boutique fitness market.
SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution
NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter
THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide
SHOW RESOURCES Fitness Business Asia Instagram
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| 301. The Future of Fitness Business Asia Podcast | 18 Aug 2025 | 00:10:12 | |
As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do.
SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution
NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter
THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide
SHOW RESOURCES Fitness Business Asia Instagram
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| 212. The Renaissance of Boutique Fitness (The Fit Summit) | 14 Jun 2022 | 00:23:11 | |
After testing positive before the event, host Jack Thomas could not attend the Fit Summit. In this episode we cover the topics and points he would've spoken about on the panel. Jack covers surviving the last two years, finances, franchises, technology and, to finish up, trends on the up and fads on the down over the next few years.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 211. Valuing your gym - why it's probably worth nothing | 07 Jun 2022 | 00:27:11 | |
How much is your gym worth? All gym owners have at least thought about the value of their business and most massively overvalue it. In fact, many studios are sadly worth nothing more than the equipment and fittings. In this episode, host Jack Thomas talks about the different factors that affect the value of a gym and how to raise the value of your gym or studio.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 210. Michael Ramsey: From running the world's busiest F45 location to founding Strong Pilates | 01 Jun 2022 | 00:53:52 | |
Michael Ramsey ran the world's busiest F45 studio with over 450 members and Saturday morning classes that hit 72 people! Michael sold his F45 studios to launch Strong Pilates, a concept that uses a pilates reformer and Concept 2 Rower hybrid. Strong Pilates has 14 locations opened and 87 confirmed (and counting). It's a great story of growth that he shares openly.
PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Maya Agency
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| 209. Opening your SECOND gym - what I wish I'd known | 30 May 2022 | 00:35:15 | |
Going from one to two gyms is a big step. In this episode Jack goes through what he wished he knew when BASE expanded from one to two studios and all the things you'll need to consider before you decide to scale.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 208: What makes an industry-leading group class instructor and experience, with Emma Masters | 19 May 2022 | 00:57:47 | |
Whether you're a coach, a manager or gym owner, you'll take a lot from this interview with Emma Masters about the ingredients that make up an incredible group class training experience. Emma has worked with some of the leading brands in fitness to help them building powerful, effective group class coaches and brands.
PARTNERS SUPPORTING THE SHOW Episode 207 - Get the most out of working with ClassPass Glofox ClassPass MyZone Maya Agency
GUEST RESOURCES LinkedIn Article - mentioned on the show, must read! Retention Handbook by Emma Masters
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| 207: Should you partner with ClassPass and how to get the most out of the platform | 09 May 2022 | 00:26:01 | |
In today's show Jack tackles whether working with ClassPass is the right move for your gym or studio and how to get the most out of a partnership with them. Episode 147 with ClassPass Asia Pacific MD Sam Canavan ClassPass Maya's Case Study of BASE Branding and Development
PARTNERS SUPPORTING THE SHOW Maya Agency MyZone Glofox
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| 206: Creating your brand's 'special sauce' and raising money with Pete Moore of HALO Talks | 02 May 2022 | 00:52:05 | |
We talk to Pete Moore about creating your 'special sauce' to make your brand stand out and how to attract investment and private equity interest. We also talk about Pete's new book about the lessons we can take from sport into the business world.
PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Maya Agency
GUEST RESOURCES Time To Win Again by Pete Moore
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| 205: Raising the standards of Asia's fitness industry - Jack Thomas with Vanessa Severiano (April 2021) | 24 Apr 2022 | 00:44:57 | |
In a repost from Vanessa Severiano's podcast The Business of Fitness from April 2021, FBA host Jack Thomas discusses the BASE journey, creating a special, impactful brand and tips on creating a strong culture within your business.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
GUEST RESOURCES The Business of Fitness Podcast
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| 204: Retain your best coaches and instructors for YEARS - the 10 steps | 18 Apr 2022 | 00:32:09 | |
Want to keep your best coaches for years? Having trouble with coach and staff turnover? One of the things that Jack is most proud of at BASE is how they've retained their best coaches for years. As we all know, having great staff means a strong, healthy and long-lasting fitness business so follow these 10 tips to improve your coach and instructor retention.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 203: The F45 patent case and the next few years in APAC's fitness scene with Cameron Falloon, CEO of Body Fit Training | 11 Apr 2022 | 00:25:39 | |
Cameron Falloon is the founder and joint CEO of Body Fit Training. In part 2 of our interview, we discuss the F45 patent case that was recently settled in BFT's favour and what we can expect over the next few years in the APAC region. Part 1 of our conversation with Cam can be found here: Check out our previous episodes with Cameron here for Body Fit Training story, one of APAC's most impressive brands and stories:
PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Maya Agency
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| 300. Industry Trends, Gen Z & Building A Badass Boutique in 2025! | 23 Mar 2025 | 00:58:28 | |
We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025!
GUEST RESOURCES
THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter
SHOW RESOURCES | |||
| 202: The Xponential deal & bringing Body Fit Training to the US market, with Cameron Falloon, CEO of Body Fit Training | 03 Apr 2022 | 00:39:50 | |
Cameron Falloon is the founder and joint CEO of Body Fit Training, the Australian fitness franchise powerhouse that was recently acquired by Xponential Fitness. BFT have had a great few years, expanding to over 300 confirmed locations and experiencing big growth in Singapore, with plans to further expand in Asia. Coming off the back of a big victory in an important patent case brought by F45 (covered in part 2, episode 203), BFT are set up for big things with expansion to the US and beyond. Check out our previous episodes with Cameron here for Body Fit Training story, one of APAC's most impressive brands and stories: Episode 122 - The Body Fit Training Story Episode 123 - Boutiqur Fitness Franchising
PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Maya Agency
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| 201: Our top 5 'must-listen' podcast interviews from 200 shows | 28 Mar 2022 | 00:15:28 | |
Here's our top 5 'must-listen' episodes from over 200 shows! Give yourself and your business a boost by downloading these today: Ep 13 - Peter Thew of Yoga Movement - Building a brand Ep 30 - Rich Hutson of Evolution Wellness and FIRE FItness - Making a great sale Ep 52 and 66 - Linda Tang and Anabel Chew - The WeBarre Story Ep 114 - Nathan Bright of Bright Architecture - Boutique fitness design Ep 141 - Thomas Plummer - The next decade in fitness
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 200: Emma Barry on tech trends, the metaverse & building a strong support network | 21 Mar 2022 | 01:01:58 | |
Fitness industry powerhouse and global authority, Emma Barry, joins us for a fun and enlightening talk on trends, the latest in fitness tech and the state of recruitment. It's always a blast with Emma, and this show to celebrate hitting 200 was no different! PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Branding, marketing and web development for fitness & wellness businesses ⮕ https://maya.agency/ GUEST RESOURCES Rate Your Studio - FREE - 2-page report and Building a Badass Boutique Masterclass https://www.buildingabadassboutique.com Building a Badass Boutique - Your 10 Touch Journey to Designing and Fitness Studio that Rocks! https://amzn.to/3fKzZ4X Good Soul Hunting Executive search brand serving purpose-driven health and wellness brands. https://www.goodsoulhunting.com FitTech Club USA FitTechCompany https://fittechcompany.com 2022 EVENTS CES 5-8 January Las Vegas https://www.ces.techukactive SWEAT (Virtual) 24 February London Event for Boutiques and Independent Studios. https://www.ukactive.com/sweat/ Connected Health and Fitness Summit (Live) 8-9 March Los Angeles https://connectedhealthandfitness.com/events/connected-health-fitness-summit FIBO (Live) 7-10 April Cologne https://www.fibo.com/de-de.html BOUTIQUE FITNESS SOLUTIONS (Live) 28 April New York Building a Badass Boutique Masterclass https://boutiquefitnesssolutions.com/bfs-nyc-summit-2022/ FILEX BUSINESS (Hybrid) May 26-27 Sydney https://www.filex.com.au WORLD: HEALTH FITNESS AND WELLNESS FESTIVAL (Hybrid) 13-15 June Singapore https://thefitsummit.com IHRSA USA (Live) 22-25 June Miami https://hub.ihrsa.org/ihrsa-2022-request CAN FIT PRO (Live) 10-14 August Toronto https://www.canfitpro.com MINDBODY - BOLD (Hybrid) 12-14 September Los Angeles https://www.mindbodybold.com SHOW RESOURCES | |||
| 199: Fitness Industry Insights with Anthony Kelly, co-founder of Glofox | 13 Mar 2022 | 00:31:27 | |
Jack speaks to Anthony Kelly, Chief Customer Officer and co-founder at Glofox, about lessons learned in the last 2 years, what their data has shown about shifts and trends in the industry, fitness franchising and their recent big deal with Xponential Fitness.
PARTNERS SUPPORTING THE SHOW Glofox ClassPass MyZone Maya Agency
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| Remembering John Holsinger (The Evolution of Asia's Fitness Industry - Repost from March 2020) | 07 Mar 2022 | 00:35:53 | |
This episode is in remembrance of John Holsinger, industry leader and legend. We were very sad to hear of his passing, and listening back to this interview recorded in March 2020 was a reminder of what he gave to everyone in Asia and Australia's fitness industry. Thank you for everything John and may you rest in peace. Anyone wishing to make a contribution to John's charity of choice, Mercy Ships, may do so here: | |||
| 198: The power of running effective coach and gym meetings | 21 Feb 2022 | 00:23:49 | |
Meetings are your chance, as a leader, to inspire, share the vision and get out important messages. Doing this powerfully and effectively can make a big difference to the culture of your company, so get it right with today's solo episode from our host, Jack Thomas.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 197: When do you know you're ready to open a second gym or studio location? | 14 Feb 2022 | 00:24:50 | |
You've created something special… and you want to expand. Sounds great, but are you really ready to do it, why are you doing it and are you set up for success across multiple locations yet? If you're looking to expand (or you've expanded recently) this episode is an absolute must-listen. Reflect on all the points in this show carefully before making your decision - and reach out to podcast@basebangkok.com if you need help.
MAYA - Case Study for our BASELINE Technology
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 196: Building a strong and profitable microgym brand, with Stuart Brauer of Urban MVMNT and WTF Gym Talk (USA) | 06 Feb 2022 | 01:17:46 | |
FBA welcomes Stu Brauer of WTF Gym Talk to the show for some straight talking advice for microgym owners everywhere. We talk about building a strong brand, common mistakes microgym owners make and some predictions for the future of the industry.
PARTNERS SUPPORTING THE SHOW Listen here: Episode 147 - Sam Canavan of ClassPass ClassPass MyZone Maya Agency Glofox
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| 195: Top 5 Worst Gym Business Advice I've Ever Heard (and what to do instead) | 31 Jan 2022 | 00:22:11 | |
A collection of the worst gym business advice we've ever heard which, after hearing it, we feel we had a duty to address today. We also cover the better approach and route for you and your business.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 194: Building Asia's Anytime Fitness Empire with Andrea Bell, co-founder of Inspire Brands Asia | 25 Jan 2022 | 01:00:21 | |
Andrea Bell, chief people officer of Inspire Brands Asia, has a great story to tell. In this episode we hear how some of the hardships in Andrea's journey led to her business success running one of the largest networks of gyms in Asia. Andrea joined forces with one of our previous guests, Johannes Raadsma of episode 143, to purchase the master franchise agreement for Anytime Fitness across the region. This process, coupled with the hurdles of 2020 and 2021, has gifted her a wealth of knowledge and experience that she was happy to share in this interview.
PARTNERS SUPPORTING THE SHOW MyZone ClassPass Maya Agency Glofox
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| 299. Gym Sales: 11 Common Mistakes (and how to fix them) | 17 Mar 2025 | 00:15:54 | |
Sales are the lifeblood of your fitness business. Through both personal experiences and evaluations at The Fit Guide, Jack has seen common sales mistakes that need fixing! Jack Thomas highlights common gym sales errors and tips to fix them so your business can survive and thrive, and you can help more people.
THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide
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| 193: How to build and market a successful podcast [PODCAST SERIES 3/3] | 17 Jan 2022 | 00:35:04 | |
In the final part of our podcast series, we explore 6 big things you can do after launching your show to build an impactful, successful resource that brings more business to you and your company.
Glofox Fitness Founders Podcast GloCon 2021 Panel on Digital Fitness with Jack Thomas
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 192: How to launch your own successful podcast - the 11 crucial steps [PODCAST SERIES 2/3] | 10 Jan 2022 | 00:40:31 | |
Host Jack Thomas takes you through the 11 crucial steps to launching a successful podcast, based on his experience creating two top 10 show in both the entrepreneurship category and the fitness category, with the Build Your Base podcast.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 191: The story of the Fitness Business Asia Podcast [PODCAST SERIES 1/3] | 03 Jan 2022 | 00:48:14 | |
Host Jack Thomas tells the story of this show - why it was started, the ups and downs on the journey to 200 episodes and what's been learned along the way. Thinking of starting your own podcast? Don't miss the next episode in this podcast mini-series.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 190: Building the next billion dollar fitness technology company, with Avrum Elmakis of CLMBR (USA) | 27 Dec 2021 | 00:49:25 | |
Avrum Elmakis, co-founder of CLMBR, a beautiful and powerful piece of equipment and technology that elevates one of the purest and most underrated forms of movement - climbing. The story of CLMBR is a truly inspiring one and has helped the company attract superstar investors such as Jay-Z and Novak Djokovic.
PARTNERS SUPPORTING THE SHOW MyZone ClassPass Maya Agency Glofox
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| 189: Top 7 Sales strategies and approaches that are NOT straight up % discounts | 20 Dec 2021 | 00:28:03 | |
After discussing whether you should have sales and discounts in your gym in episode 187 (listen here), today Jack presents 7 other effective sales strategies that are not just money off. This allows you to maintain your pricing structure and the integrity of your brand, as well as getting bigger and stronger commitments from your members.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 188: Building a strong, growing network of 80+ franchise studios with Selina Bridge, CEO of KX Pilates (Australia) | 13 Dec 2021 | 00:55:18 | |
Selina Bridge is the CEO of KX Pilates out of Australia, overseeing strong growth in APAC and beyond and a robust bounceback after lockdowns. Selina shares openly her insights into running such a strong network of studios and franchisees, how innovation plays a big part in their success and plans. This is a great listen for any ambitious fitness entrepreneur or manager.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 187: Sales and Discounts - The case for and against | 05 Dec 2021 | 00:23:05 | |
Sales and discounts are addictive for a business and have their place but, when incorrectly applied, can also destroy your margins and brand. Host Jack Thomas talks through the pros and cons of sales and discounts and how to both use them effectively and avoid the common pitfalls.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 186: Asia fitness industry 2021 wrap up and what to expect in 2022, with Ross Campbell of The FIT Summit | 29 Nov 2021 | 00:54:14 | |
Friend of the show Ross Campbell from the FIT Summit returns for a conversation about Asia's fitness industry in 2021 and what we can expect in 2022. Don't miss this one - we have big things ahead for Asia's fitness scene and with Ross having such a great oversight of the industry, we always appreciate his thoughts and reflections. Full Details ⮕ The FIT Summit Dec 1-2, 2021
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 185: Structuring gym and fitness studio sales commission for maximum IMPACT | 22 Nov 2021 | 00:22:02 | |
Getting your sales commissions right for your team can positively shape their behavior and drive your culture. Get it wrong and, well… the opposite is true. Jack Thomas talks about some of the crucial things to consider when putting incentives together for your sales team and what's worked well for the coaches and front desk staff at his gym, BASE.
PARTNERS SUPPORTING THE SHOW ClassPass Maya Agency MyZone Glofox
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| 184: Why we've partnered with Glofox | 18 Nov 2021 | 00:02:45 | |
We're proud to announce our partnership with Glofox. Our host Jack Thomas has appeared on their podcast numerous times and has joined their online gym owner conference as a speaker and it's through these kind of events, that seek to empower studios, that we really wanted to work with them on this podcast For some time we've been recommending Glofox as our first choice for gym management software and our clients have been very happy with the service in setting up their facility, the ongoing support from Glofox and the product itself. Glofox have created a slick streamlined experience on the front and back end and they've got a really strong suite of tools for sales, marketing, member management, payments, and analytics that are easy to use. It's this central platform where you can manage all these aspects of your business that our clients have really benefited from. After some strong growth, Glofox are a strongly established player now with over four thousand customers across sixty countries, with numerous big gyms on board including British Military Fitness, 9Round and they work with Spartans Boxing who are growing fast and were featured on this podcast in episode 163. If you have any questions about Glofox or you're interested in finding out more them, visit fitnessbusinessasia.com or reach out to them directly at the link in this episode. We're proud and excited to be working with Glofox and appreciate their support in helping us in our mission to raise the standards of the fitness industry in Asia.
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| 298. $4 million per year in a 4,500 square foot studio, with Mark Fisher of Business for Unicorns | 09 Mar 2025 | 01:05:49 | |
We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don't need any PR out reach—the media are seeking you out!
GUEST RESOURCES The Little Book Of Marketing Secrets
THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world's best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter
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| 183: Why we've partnered with MyZone | 15 Nov 2021 | 00:03:12 | |
We're proud to announce our partnership with MyZone - a fitness technology that I've been using consistently for years now and we're excited to be bringing into the BASE experience. MyZone are hands down the leading heart rate technology for gyms and fitness studios. On the show we want to partner with the very best companies and with this in mind MyZone were the first company we reached out to. They've done a great job of gamifying fitness and group classes and, having been an avid user of the tech, I've seen and experienced this first hand. It's great for consumers because it's fun and easy to use, keeps you training consistently and keeps you connected with other MyZone users through their App. All these things have been shown to help members feel more rewarded and it helps members train harder and get better results. I love numbers, data and targets and MyZone does all of that with loads of stats at the end of each workout but it also offers basic figures and monthly activity targets that anyone can use for motivation and to keep them going. What do this mean for gyms? More connection with your facility, a stronger community and better retention - and that's why we're excited to be offering MyZone at BASE. One of the things I love about MyZone is that they're dedicated to innovation, which is shown in their awesome new Myzone Switch which can be used as a chest strap, arm strap or on your wrist. Another big reason for us wanting to work with MyZone is their commitment to offering value to the industry, which is of course in line with our mission. I interviewed head of Asia Pacific Mike Beeney in episode 36 of the show and he was insistent that our interview offer as much value as possible and explore other areas of fitness technology beyond heart rate, rather than be a pitch for MyZone. I respected this and their clear dedication to building the industry up made it an easy decision to work with them. If you have any questions on fitness technology, heart rate technology or you're interested in finding out more about how MyZone can help your fitness studio offer some special and different, go to fitnessbusinessasia.com or reach out to MyZone directly. Links are in the notes of this episode.
Episode 36: Fitness Technology with Mike Beeney, Director of Asia-Pacific for MyZone
MYZONE ⮕ https://www.myzone.org/
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| 182: Why we've partnered with Maya Agency | 10 Nov 2021 | 00:02:44 | |
We're very excited today to announce our partnership with Maya Agency - an agency that's played a huge role in developing and building both BASE and this podcast. We've been working with Maya Agency since the very start of BASE. They helped us create a beautiful and powerful brand, but working with them has really provided a lot more than that - the process helped educate us on what it means to build, maintain and grow a brand. We enjoyed every element of the process of building our BASE brand and learned a huge amount along the way. We had a lot of false starts and pivots but the team were really patient and definitely helped us through some tough moments. The end result was something we were really proud of and gave us the best possible start to the business. We've gone on to do big things at BASE and getting the brand right was an essential first step, which is why I always advise to invest in the process and not just go for your mate who's handy on illustrator. Since then, Maya Agency have built our BASELINE technology which has been a big project and a big success. They've really sought to understand what we wanted to do with the technology and how we wanted to change the industry - and that's helped us create something really special and groundbreaking. Finally, they've created our new brand for Fitness Business Asia and we absolutely love it! We wanted something that belonged to the BASE family but had its own unique look and feel. We wanted something a colorful and lively that could expand to include our consultancy work and other future projects Like BASE, we wanted a brand that we were proud of and got us excited, and Maya delivered on all of this. We're proud and excited to be working with Maya Agency and appreciate their support in helping us in our mission to raise the standards of the fitness industry in Asia. MAYA AGENCY ⮕ https://maya.agency/
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| FBA 181: Why we've partnered with ClassPass | 08 Nov 2021 | 00:03:19 | |
We're proud to announce that we're partnered with one of the biggest fitness companies in the world and the first billion dollar unicorn of this decade: ClassPass. ClassPass has had a big impact since they launched in Singapore in 2018 and as they are an important player now in Asia's fitness scene we knew it would be good to have them involved in this podcast's conversations. We know first hand that ClassPass can be used as a force for good for your business and it's essential you're educated on them and understand the best way to get the most from working with ClassPass. ClassPass have been a strong partner of ours at BASE and we've gained a lot from our relationship with them. With a positive mindset and the right approach, ClassPass can work for your business and you can convert CP clients to become full members - in future podcasts we'll be going through ways in which you can use the platform to your advantage and ClassPass are happy that we're doing that, even if it means ClassPass members becoming your members. One of the things I most respect about our partnership and one of the non-negotiables of us working together was complete objectivity and no control over our content. The ClassPass team were insistent that we get out the best information to help gyms and studios in our shared mission to raise the standards of the fitness industry in Asia. We're proud and excited to be working with ClassPass and appreciate their support in helping us in our mission to raise the standards of the fitness industry in Asia. ClassPass ⮕ https://classpass.com/partners FBA Episode 10 with Claire Goodill ⮕ https://bit.ly/FBA-10 FBA Episode 147 with Sam Canavan ⮕ https://bit.ly/FBA-147
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| FBA 180: How our new partners will help us in our mission to raise the standards of Asia's fitness industry | 01 Nov 2021 | 00:03:05 | |
To help us create more impact in our mission to raise the standards of Asia's fitness industry, we've brought on partners to the show. It was an absolute non-negotiable that we chose partners to work with that we believed in, that could add value to BASE and this podcast and that could also add value to you, the listeners of the show and so we're proud to announce we'll be working with ClassPass, Maya Agency, Glofox and MyZone. ClassPass https://classpass.com/partners Glofox https://www.glofox.com/ Maya Studio https://maya.agency/ MyZone https://myzonemoves.com/
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| Welcome to the Fitness Business Asia Podcast - raising the standards of Asia's fitness industry | 01 Nov 2021 | 00:02:04 | |
Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia's fitness industry. If you're an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game. | |||
| FBA 179: The 10 Recruitment ESSENTIALS for hiring trainers, coaches and instructors | 24 Oct 2021 | 00:25:17 | |
Are you involved in the coach or instructor recruitment process? If so, this episode is a must for you. Host Jack shares lessons from 10 years of coach recruitment and management experience and our 12 rounds of recruitment at BASE.
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| FBA 178: The future of digital and boutique fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 2 of 2] | 18 Oct 2021 | 00:46:55 | |
Will Brereton has worked at the top of some of the biggest companies across world fitness, including Les Mills, ClassPass and Beachbody - and in today's episode we talk about how boutique fitness should approach the growing online part of the industry. You can find part 1 (episode 177) here. You can listen to my appearance on Will's Group Class Real Talk podcast here where we went deep into our group class training process at BASE.
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| FBA 177: Group class industry leaders and digital fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 1 of 2] | 11 Oct 2021 | 00:44:36 | |
Will Brereton has a depth of knowledge that makes him the perfect guest for the show. He's worked with two of the world's biggest group class providers, led the UK's ClassPass operation (their 4th biggest market) and now runs two leading businesses in the digital fitness space. You can listen to my appearance on Will's Group Class Real Talk podcast here where we went deep into our group class training process at BASE.
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| FBA 176: Keep it simple! Why overcomplicating your gym's message will lose you clients | 03 Oct 2021 | 00:08:05 | |
This episode will help you develop a clear, concise concept and message that leaves your clients feeling assured and ready to go.
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| FBA 175: Every word matters when crafting a brand and a message | 26 Sep 2021 | 00:10:30 | |
We can add copy writing to the list of things that we generally don't do well in the fitness industry. This underlying marketing and branding principle will get you in the right mindset to create something special with your communications that leaves a strong impression.
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| 297. Trainers make terrible fitness managers and gym owners (unless they do this) | 02 Mar 2025 | 00:17:22 | |
The step from trainer to fitness manager is a tough one. The jump to gym owner is even harder. In this episode, host Jack Thomas explains how to navigate these stages of growth for success.
THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide
SHOW RESOURCES Fitness Business Asia Instagram
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| FBA 174: Transform your marketing efficiency by repurposing content | 22 Sep 2021 | 00:09:27 | |
Whatever the size of your team, this episode will give you clear, actionable ideas on how to hit multiple marketing channels with less effort. It will be especially useful if you have a small (or one man/woman) marketing team.
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| FBA 173: The importance of studio flow (so many gyms get this wrong) | 19 Sep 2021 | 00:10:01 | |
The flow of your gym or studio matters as it directly affects its functionality and the customer experience. Invest into it, take your time and get the right people involved in the process. Episode with Nathan Bright of Bright Architecture
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| FBA 172: 3 quick sales tips that will convert more enquiries into package purchases | 15 Sep 2021 | 00:10:45 | |
Having a solid sales process is crucial to your business success and your prospective clients' health. These 3 tips can be turned on today for immediate impact.
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