Explore every episode of the podcast FiredUp! - The Startup Marketing Podcast

You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show you how to track the signals that correlate with brand growth across all your channels, from organic search to media mentions and even AI search sessions, so you can finally justify your brand campaigns and secure that crucial marketing budget. This week, episode 109 of the FiredUp! podcast is about how to measure brand awareness! 

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In this episode of the FiredUp! podcast, Alastair Nee shares the importance of brand awareness, especially in a zero-click future and actionable steps you can take right now to quantify that brand awareness for your organization. 

Alastair Nee is the Senior Vice President of Growth Marketing at Firebrand. Prior to that, they served as the Head of Digital Marketing from February 2017 to January 2022. Before joining Firebrand Communications, Alastair worked as a Product Marketing Manager/User Retention Specialist at Product Madness from February 2014 to July 2016. 

Alastair and Morgan discuss:

• The challenges of measuring brand awareness, emphasizing its importance despite being difficult to quantify.
• How zero-click behavior is shifting brand awareness and perception of brand.
• The eight different metrics to track to give you a comprehensive view of brand awareness.
• The importance of educating stakeholders on the long-term value of brand awareness and the changes in the marketing landscape.

It's time to stop letting the difficulty of measurement keep you from investing in your brand. Brand is back, and with the shifts in AI and search, it’s more important than ever. Take the first step: set up your brand awareness dashboard this week by tracking Direct Sessions and Organic Branded Search Impressions.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss how AI is revolutionizing the practice, from leveraging intent data to creating a cohesive go-to-market strategy. Stop guessing which accounts to prioritize and learn how to use an AI-powered approach to drive genuine, measurable account engagement. This week, episode 108 of the FiredUp! podcast is about the latest trends in ABM! 

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In this episode of the FiredUp! podcast, Stephanie Quinn shares how AI is revolutionizing ABM and actionable steps you can take right now to ensure your data is doing the most it can for your team. 

Stephanie Quinn is Senior Director of Global Campaigns at DemandBase, an AI-powered, Agent-led account platform. Stephanie brings deep expertise in running global, cutting-edge ABM programs, making her the perfect guide for navigating the future of Account Based Marketing and aligning sales and marketing around the right accounts.

Stephanie, Morgan, and Nicole discuss:

• AI is the new engine for ABM: AI is moving beyond simple data analysis to become an integral part of the platform, defining the next generation of account management and helping marketers move from insights to activation instantly.
• Achieve a true Multi-Channel Lift: Effective ABM requires coordination across every channel—including display, paid social, and content—to ensure your target accounts receive a cohesive and persistent message, not just scattered touches.
• Intent Data is the Fuel: The key to modern ABM is consistent and clean intent data and engagement signals. This data ensures you focus time and resources on accounts that are actively researching and in a buying cycle.
• Start with a Pilot Project: Treat your initial ABM implementation as a pilot project to gather critical insights, demonstrate ROI, and secure the internal buy-in needed to scale your successful go-to-market strategy across the entire organization.

How well integrated is your ABM program? Stop treating it as a siloed experiment and start building it into your entire go-to-market strategy. Listen in, take notes, and share this episode with your sales team.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your rankings and maximize your AI search impact. This week, episode 107 of the FiredUp! podcast is about why GEO is a team sport! 

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In this episode of the FiredUp! podcast, the Firebrand team shares the importance of having all of your teams working together on GEO and actionable steps you can take right now to coordinate your efforts across your PR, content marketing, SEO, affiliate marketing, and influencer marketing teams.

Morgan, Nicole, and Chris discuss:

• GEO as an extension of SEO: On-site optimizations you would normally do for SEO—like a fast site, quick loading times, and proper HTML markup—will also apply to geo.
• PR’s new crucial role: AI search tends to favor journalistic sources, with one report showing that 27% of LLM citations come from news publications. This means getting editorial placements is more important than ever for geo.
• How your competitors are shaping your brand's narrative: Competitors can influence AI's perception of your brand by publishing their own listicles and content that discusses your company.
• Why third-party validation is key: In addition to journalistic sources and owned content, roughly a third of citations come from third parties, including influencers, analysts, and review sites like G2 and Capterra.

Think about your team. Are your SEO, PR, and content teams aligned on a geo strategy? Get everyone in a room to work out responsibilities and start tackling this new frontier together.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episode of FiredUp!, we explore the real-world implications of using AI for writing with former journalist and content strategist Keith O’Brien to unpack where AI excels, where it falls short, and the philosophical questions that come up along the way. This week, episode 106of the FiredUp! podcast is about AI’s role in content creation! 

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In this episode of the FiredUp! podcast, Keith O’Brien shares his feelings and observations about using AI for writing and content creation and actionable steps you can take right now to experiment with AI in an ethical way. 

Keith O’Brien is the Founder and Lead Consultant at Total Emphasis, a digital strategy and consulting organization providing primarily B2B content strategy, training, ghostwriting, and social media expertise to startups and established organizations in the finance, enterprise technology, IT, HR, and business consulting space. He also runs several newsletters: 141miles.com, a publication about the Jersey Shore, and The Diffraction, a music publication. 

Keith, Morgan, and Nicole discuss:

• AI’s lack of quality and nuance when creating content.
• The pros and cons of utilizing AI for research.
• the role of human creativity in content creation and the unique value that human writers bring to the process.

Think about your own content creation process. Where can you use AI to boost productivity without sacrificing quality or your own expertise? Share this episode with a colleague and subscribe to FiredUp! for more insights into the world of marketing and technology.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why marketers and B2B buyers are pushing back against the overuse of artificial intelligence in content creation, how use of AI is affecting brand reputation, and more.  This week, episode 105 of the FiredUp! podcast is about the AI backlash hitting marketing! 

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In this episode of the FiredUp! podcast, the Firebrand team shares how skepticism about AI’s authenticity, trustworthiness, and effectiveness is reshaping the marketing landscape and actionable steps you can take right now to maintain your brand’s reputation and the trust of your buyers while still utilizing AI responsibility in your business. 

Morgan, Nicole, and Chris discuss:

• Why marketers and buyers alike are increasingly wary of AI-generated content.
• The data shows that AI-written blogs, emails, and ads have lower engagement, higher bounce rates, and weaker search rankings compared to human-created content.
• Why fact-checking your content is more important than ever.
• How marketers can leverage AI for efficiency without sacrificing the human connection that buyers are seeking.

Are you ready to navigate the AI backlash in your marketing strategy? Share this episode with your team, subscribe for more expert discussions, and join the conversation: How is your brand responding to the AI backlash?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting as a "gatekeeper" to their shortlists. Join us as we explore what this means for your content strategy and how you can adapt to meet buyers where they are. This week, episode 104 of the FiredUp! podcast is about how B2B buyer behavior is changing! 

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In this episode of the FiredUp! podcast, the Firebrand team shares the tremendous role of AI in buyer research and actionable steps you can take right now to build substantial brand trust. 

Morgan and Nicole discuss:

• The impact of AI and AI-powered search on B2B buyer behavior and marketing strategies.
• The evolving role and structure of buyer committees in the purchasing process.
• The increasing importance of brand trust, user reviews, and third-party validation.
• Navigating economic pressures: adapting product offerings, pricing, and marketing to tighter budgets and longer sales cycles.

Do you have content that speaks to the different personas on a buying committee? Think about your full-funnel content journey and where you have gaps.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this episode of FiredUp!, Morgan McLintic and Chris Ulbrich discuss the fundamentals of spokesperson readiness, from mastering key messages to handling tough questions and ensuring your message is heard. This week, episode 103 of the FiredUp! podcast is about how to be a great spokesperson! 

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In this episode of the FiredUp! podcast, the Firebrand team shares why it is important to have a senior executive as a spokesperson and actionable steps you can take right now to prepare your executives to give awesome interviews. 

In this episode, Morgan and Chris discuss:

• Understanding the role of a spokesperson and the importance of aligning your agenda with a journalist’s.
• The difference between marketing messages and media messages, and the importance of internalizing the media messages before the interview.
• How to build professional relationships with reporters the right way.
• The importance of taking the time to prepare for an interview and how your PR team should help you.

Think about the last time you or a senior leader did a media interview. Were you truly prepared? Share this episode with your team and start preparing for your next opportunity.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Is your content getting lost in the "sea of sameness" created by generative AI?  Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nicole Pytel discuss why interactive content can be the solution to these challenges, helping you boost engagement, collect rich data, and differentiate your brand. This week, episode 102 of the FiredUp! podcast is about interactive content in the AI era! 

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares the importance of interactive content in the new era of AI and actionable steps you can take right now to optimize the way you use the data collected through interactive content. 

Morgan, and Nicole discuss:

• The rise of interactive content due to AI, allowing for quick content creation and consumption changes.
• The value of assessments in providing actionable advice and adding value to the user.
• How to best use data collected from interactive content in things for lead nuturing and sales insights.
• Best practices for distributing and promoting interactive content, including paid and organic channels, email, and employee sharing.

Think about an existing lead generation asset you have, like a guide or playbook. How can you turn it into a more interactive, "choose your own adventure" experience?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company? 

In this episode of Funded, we speak with Aaron Cannon, Co-founder and CEO of Outset, an AI-moderated research platform, as he shares the incredible journey of closing their $17 million Series A funding. Discover how Outset leveraged AI to create a new market category, achieved rapid customer adoption with global brands, and navigated the complexities of fundraising from Y Combinator to a successful Series A.

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Aaron is the co-founder and CEO of Outset, where he’s leading the development of the world’s first agent-led research platform powered by AI-moderated interviews. He brings over a decade of experience in product strategy and leadership from roles at Tesla, Triplebyte, and Deloitte, with a passion for building tools that bridge design, business, and user research. Aaron studied economics and entrepreneurial leadership at Tufts University and continues to mentor young innovators.

Aaron, Morgan, and Chris discuss:

• What AI-moderated research is, how it enables companies to understand human behavior.
• How Outset's AI presents questions via voice and text, allowing participants to respond with video, voice, or screen share.
• Aaron's prediction that AI-moderated research will eliminate the distinction between quantitative and qualitative data.
• The process of securing $17 million in Series A funding led by 8VC.
• Why choosing the right individual partner is more important than the firm itself.
• How Y Combinator provides brand cachet, a supportive community, intense focus, and a structured environment.
• That fundraising is primarily about storytelling and the importance of continuously refining your narrative based on feedback.

Aaron Cannon's journey with Outset AI provides a masterclass in securing venture capital by building an innovative product, understanding your market deeply, and mastering the art of the fundraising narrative.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required for a successful campaign. This week, episode 101 of the FiredUp! podcast is about how to raise the profile of your CEO! 

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In this episode of the FiredUp! podcast, the Firebrand team shares the different methods of elevating your CEO's public profile and personal brand and actionable steps you can take right now to boost your CEO’s visibility. 

Morgan, Chris, and Nicole discuss:

• Executive visibility is a key priority for startups because content shared by executives averages three times the engagement of the same posts from corporate pages. The CEO's profile can lift the entire company's brand, making the executive a key asset for driving sales.
• LinkedIn is a top platform for thought leadership, but AI's influence has made it easier to generate content, while also making it harder to stand out with quality.
• Thought leadership requires "leading thoughts" and a real commitment, not just visibility. The executive must have a strong point of view and a willingness to participate, as the big ideas for content should come from them, not the PR team.
• Authenticity and multi-channel presence are essential for building a personal brand. An executive visibility campaign should extend beyond LinkedIn to other channels like podcasts, company blogs, and newsletters to build a community and leave a lasting impression.

Do you have a CEO who is willing to take the personal risk and put in the time to build their public profile? Evaluate your executive's desire and commitment before starting a campaign.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we welcome back our very first guest, naming expert Anthony Shore, to discuss the latest trends and strategies for naming in the AI era. This week, episode 100 of the FiredUp! podcast is about naming in the AI Era! 

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In this episode of the FiredUp! podcast, Anthony Shore shares the do’s and don’ts of naming your company in the era of AI and actionable steps you can take right now to understand the art and science of naming. 

Anthony Shore is the Chief Operative of Operative Words. Over the course of 30 years, he has introduced more than 250 product and company names to the world. Trained as a linguist at UC Santa Cruz, his BA thesis received the Chancellor's Award and Linguistics degree Honors. As Global Director of Naming and Writing for Landor Associates, he led naming, nomenclature, and brand strategy projects for Global 500 companies for 13 years. A year at Lexicon Branding and prior jobs as a photomechanical typesetter, software marketer, product manager, copywriter, and door-to-door fundraiser have shaped his real-world and holistic perspective on brand naming. In 2009, he started his agency, Operative Words, to focus exclusively on what he is good at: creating memorable and effective brand names in six words or fewer.

Anthony, Morgan, and Chris discuss:

• The impact of AI on naming trends, such as understanding user intentions even if they misspell, reducing the importance of domain names.
• How naming has shifted away from made up words and missing vowels to real, powerful language with meaning.
• The importance of balancing between cognitive load and clarity in naming.
• Rapid-fire evaluations of trending and popular company names, especially in the AI sector.

Think about your current brand or product name. Does it create productive friction to get attention, or is it clear and trustworthy? 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded, we dive deep into the real-world experience of Mark Orttung, CEO of Projectworks, as he shares the nitty-gritty of closing a $15 million Series A funding round. Discover how to build crucial relationships with VCs, demonstrate consistent performance, and strategically expand your market, even in a challenging fundraising climate.

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Mark Orttung builds momentum in companies, creating places where people want to stay and grow. With 30+ years in tech, consulting, and product, he’s been a consultant, product visionary, VP, President, and CEO. He started at Accenture in 1988, then held key product leadership roles at Genesys, GetThere, and Rearden Commerce. At Bill.com (2007–2014), as President & COO, he guided product development and operations, designing the Bill.com payment network that processes over 1% of US GDP. He holds 40+ software patents. As CEO of Nexient, Mark turned the company around. Facing declining revenue, he used honesty, humility, and hunger to grow revenue from $34M to over $130M without offshoring or layoffs, leading until its 2021 acquisition by NTT DATA. Now CEO of Projectworks, Mark continues to lead with humility, honesty, and hunger. He believes great leadership is about setting direction, explaining why, and inviting others to join. He brings deep product intuition, operational rigor, and extensive experience.

Mark, Morgan, and Chris discuss:

• How building long-term relationships with VCs is crucial for fundraising.
• Expanding Projectwork’s product development team by 50% and growing its market presence in London and other regions.
• How the company is integrating AI into its platform, starting with proposals for new work.
• Ways Projectworks helps firms gain real-time visibility into project profitability, utilization, and resource management.
• Why Mark advises entrepreneurs to invest in long-term relationships with investors, even when not actively fundraising, to build comfort and understanding.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to discover how Generative Engine Optimization (GEO) is reshaping the press release landscape and what you must do to ensure your news gets discovered. This week, episode 99 of the FiredUp! podcast is about how to GEO a press release! 

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In this episode of the FiredUp! podcast, the Firebrand team shares the implications of geo for press releases and actionable steps you can take right now to best utilize press releases as the search landscape changes. 

Shane, Morgan, and Chris discuss:

• GEO vs. SEO: While SEO focuses on ranking in traditional search results with keywords and backlinks, GEO optimizes for AI-powered engine results, prioritizing authoritative information for AI models.
• Ranch-Style Content for LLMs: Move beyond the "skyscraper" model of long, all-encompassing content. Break down your longer-form content into smaller, modular "ranch houses" that LLMs can more easily digest, source, and feature in their results.
• Press Release Structure for GEO: To increase visibility in AI search, structure your press releases with clear signposting, include bullet points summarizing news directly after the headline, and express one idea per paragraph.
• Distribute on Your Website First: Wire services may no longer be the primary channel for AI search discoverability. Ensure your press release is prominently displayed on your own website, as LLMs frequently check company websites and LinkedIn profiles.
• E-E-A-T Principles Apply: Experience, Expertise, Authority, and Trust remain foundational for SEO and are equally critical for GEO. Demonstrate user experience, author knowledge, website reputation, and content accuracy to improve ranking.
• Use Multimodal Formats: Including images with alt text, tables, and audio within your press release provides more signals for LLMs, increasing the likelihood of your content being highly weighted and featured.

How will you adapt your PR strategy to the AI era? Start by evaluating your current press release format and distribution methods against these GEO best practices.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive deep into the evolving role of the corporate blog, revealing how to transform it from a neglected corner of your website into a powerful content hub that drives real results and elevates your brand's authority.

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Morgan and Nicole discuss:

• Why traditional blogging methods are no longer effective and how new challenges, like declining ROI and high bounce rates, are pushing marketers to rethink their approach.
• How AI has made it easier to produce generic content, leading to a massive increase in volume without corresponding traffic growth, and how buyers are using AI tools for top-of-funnel research, meaning they visit websites later in their journey.
• Why corporate blogs are seeing reduced direct traffic as audiences move to social channels, podcasts, and videos, making promotion and multi-channel content crucial.
• Why it's harder than ever to directly link blog posts to revenue, especially for early-stage startups that need to demonstrate immediate impact for every dollar invested.
• The importance of treating your blog as a living library of valuable content that addresses specific audience pain points and strategic themes.
• How offering highly valuable content without a gate can drive significant traffic and why developing strong, authoritative perspectives from internal experts (like CTOs or PMMs) on your blog is crucial for standing out.
• Strategies for leveraging organic social media, newsletters, and direct outreach from sales teams to maximize the reach and impact of your blog posts, turning them into fodder for diverse content formats.

The corporate blog isn't dead; it's evolving. The bar for impactful content is higher than ever, demanding more effort and strategic thinking. But as you've learned, when done right, your blog remains a central pillar of your content marketing, fueling other assets and driving crucial conversions. 

How will you elevate your blog to meet today's demands and drive your startup's growth? Share your thoughts, and don't forget to subscribe to Fired Up for more insights on startup marketing!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, episode 97 of the FiredUp! podcast is about driving leads in fintech today! 

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn't work with AI in lead generation and actionable steps you can take right now to make your cold outreach effective. 

Bill Rice brings over two decades of experience as a founder, executive, and investor in the online lead generation and consumer experience industry. He has a proven track record of creating, growing, and selling innovative companies and platforms. Currently, Bill serves as the Founder and Chief Revenue Officer of Kaleidico, a digital marketing agency specializing in helping mortgage lenders and law firms develop effective lead generation strategies. In addition, he operates as a principal consultant at Bill Rice Strategy Group, leveraging his expertise and network to assist fintech companies in scaling their sales and revenue growth through strategic lead generation.

Bill, Morgan, and Nicole discuss:

• How FinTechs are shifting from traditional user interfaces to embracing Large Language Models (LLMs) and AI agents..
• The concept of "vibe coding," and how it democratizes the Fintech industry.
• Why brand is paramount in the AI search era.
• Why effective cold outreach involves transparent LinkedIn connection requests and parallel emails.

How will you adapt your marketing strategy to leverage AI and attract leads in this dynamic FinTech landscape?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content and short-form video, they explore the key statistics and insights that marketers need to know. This week, episode 96 of the FiredUp! podcast is about the hottest trends in tech marketing! 

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares insights on the current marketing trends and actionable steps you can take right now to keep your brand voice and the human element in your marketing. 

Morgan and Nicole discuss:

• The rising use of generative AI in marketing, with its pros and cons related to AI voice and video.
• Why comprehensive SEO strategies are important, including best practices for GEO and the importance of author pages and FAQs.
• How short-form video walkthroughs and client testimonials can support your marketing plan all year long.
• The need for patience and continuous engagement as the average buy cycle lengthens to 11.3 months.
• AI enhancement rather than reliance on AI alone for brand voice consistency.

The marketing landscape is constantly evolving, but with the right insights and strategies, you can stay ahead. Don’t hesitate to reflect, review your content strategy, and see what tools you can start implementing with intention to help bring your marketing to the next level!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significance of email marketing, current strategies, and the future potential of this marketing tool in the age of AI. This week, episode 95 of the FiredUp! podcast is about email marketing in the AI era!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! Podcast, the Firebrand team shares their email marketing best practices and actionable steps you can take right now to continue leveraging this reliable marketing tool in a world dominated by artificial intelligence. 

Morgan and Nicole discuss:

• The history and evolution of email marketing. 
• AI’s impact on personalization and outreach. 
• Effective segmentation strategies for campaigns that resonate.
• Important metrics to track when considering your ROI.
• Common mistakes to avoid and best practices to leverage.
• Using email as an indispensable tool in event marketing. 

Don't let your email marketing strategy become stagnant. Start experimenting with AI-powered tools, focus on creating value for your readers, and continuously refine your approach to stand out in crowded inboxes.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Ep 22: Cold email works! Learn why with Dan Englander

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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on the podcast to dive deep into the world of digital ad fraud. We discuss everything from how these fraudsters are siphoning billions from digital marketing budgets, the impact this has on business worldwide, and the challenges of combating this growing threat. This week, episode 94 of the FiredUp! podcast is about how to combat ad fraud!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

Rich Kahn is a digital marketing pioneer and the CEO of Anura.io, a cutting-edge ad fraud prevention platform. With over 31 years of experience, he has successfully bootstrapped five multimillion-dollar internet companies and was named Ernst & Young’s Entrepreneur of the Year in Technology. Rich’s expertise in digital advertising and fraud detection has helped clients identify over $1.2 billion in fraud in just the past year. A lifelong coder and entrepreneur, he’s been featured on CNN and various top industry podcasts.

In this episode of the FiredUp! podcast, Rich Kahn shares what digital ad fraud is, how big of a problem it has become, and actionable steps you can take right now to protect your business and your marketing budget from these cybercriminals. 

Rich, Morgan, and Nicole discuss:

• How fraudsters make money through bot clicks and fake form submissions.
• Different types of ad fraud across channels (programmatic, search, social).
• The impact of AI on increasing fraud sophistication.
• Emerging threats in digital advertising.
• Practical strategies to protect your marketing budget from ad fraud.

The digital marketing landscape is under constant attack, with organized crime networks exploiting technological vulnerabilities. Don't let your marketing budget become another statistic. Take action today by getting a free fraud scan and understanding your true digital advertising performance. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH RICH KAHN:

Anura

Email: Rich@anura.io

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How to Win Friends and Influence People by Dale Carnegie

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With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic advisory Loreta Today, as we unpack the art of building an authentic executive presence that cuts through the noise. This week, episode 93 of the FiredUp! podcast is about building a CEO’s personal brand!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Loreta Tarozaite shares expert advice for how leaders can stand out in the overload of AI-generated content and build a powerful personal brand that resonates with audiences and drives business success. 

Loreta fixes organizational gaps that keep B2B tech companies from achieving their goals. C-suite executives partner with Loreta when they need to align internal operations with external presence. While leadership focuses on running the business, Loreta creates systems that naturally connect, ensuring departments work together efficiently. Think of her as the bridge between a Chief of Staff and a CMO—connecting internal operations with external impact, and transforming organizational friction into strategic momentum.

Loreta and Morgan discuss:

• Advice for developing your personal brand: start small and define clear, actionable goals for your efforts. 
• Authenticity is essential– your online presence should reflect your true self. 
• Best practices for strategically showing up on LinkedIn as a leader.
• Tips for showing up on video without a large investment or complicated setup. 
• Presentation techniques– both in front of your company and externally as a speaker.

Your personal brand is your most powerful professional asset. Start small, stay authentic, and consistently share your unique perspective. Remember, in a world of increasing digital noise, your genuine voice is your greatest differentiator.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH LORETA:

Website | Loreta.Today

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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Diary of a CEO Podcast

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Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast this week as we break down these shifts in search behavior and unpack the best practices for staying ahead of these changes. This week, episode 92 of the FiredUp! podcast is about an introduction to GEO!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right now to balance SEO and GEO strategies effectively. 

Shane, Morgan, and Nicole discuss:

• Search behavior is shifting away from Google links and toward AI chatbots; however, GEO is not a replacement for SEO, but rather an evolution of it. 
• Best practices for structuring your content to optimize AI visibility. 
• Key metrics that measure AI traffic and give insight into search behavior. 
• SEO still remains essential for driving high-intent traffic to your site. 

Take this as an opportunity to do an audit of your most important web pages. Are they AI-friendly? Do they answer key questions? And do they demonstrate clear expertise in your field? If not, now is the time to edit and adapt!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED: 

5 Ways to Boost Brand Visibility in AI Search Results

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TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, episode 91 of the FiredUp! podcast is about what is happening at TechCrunch?

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team dives into where TechCrunch has been, the current status of the publication, and what the future holds. 

Morgan and Chris discuss:

• The history of TechCrunch: how it started, who it sold to over the years, and where it stands today. 
• Longtime TechCrunch employees are transitioning out; what does this mean for the publication's future?
• TechCrunch is shifting its focus to AI, climate tech, transportation, and general tech news, so other publications may be a better fit for funding news. 
• TechCrunch’s events business remains a significant revenue source, despite other changes to the publication. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate strategies behind successful cybersecurity public relations. Together, we cover best practces on how to use your labs team, tips for using your collected data, establishing your CEOs and executives as thought leaders, working with influencers, and so much more! This week, episode 90 of the FiredUp! podcast is about what’s new in cybersecurity PR!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Nick Lagalante dives into the complexities of cybersecurity PR and actionable steps you can take right now to effectively tell your stories, leverage research, and build brand credibility in an unpredictable market. 

Nick Lagalante, MPS, is the founder of Fractional 360, a B2B fractional marketing and communications consultancy for IT, cybersecurity, and enterprise technology companies. Nick has built award-winning multi-national brand marketing, PR and corporate communications programs and led global teams for some of the most influential vendors in the cybersecurity sector. He is a trusted advisor, marketing executive and seasoned corporate leader. He holds a Masters Degree in Public Relations from Georgetown University and serves on the board of directors at PRSA’s largest national chapter in Washington, DC. 

Morgan and Nick discuss:

• Best practices in working with your research teams to generate authentic, credible, and newsworthy content.
• Strategic must-dos– and must-avoids when it comes to launching a cybersecurity product. 
• Embracing and leveraging the growing market of influencer marketing to move the needle forward.
• Putting the brand first when it comes to thought leadership, allowing the executive to be the vessel that carries the message.

Whether you're a startup or an established cybersecurity company, the key to success lies in authentic storytelling, strategic communication, and a deep understanding of the rapidly changing tech landscape. Start reimagining your PR approach today and watch your brand's visibility and credibility soar.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH NICK LAGALANTE:

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The First 90 Days by Michael Watkins

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In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a challenging position to navigate the industry and reach their audience through the extra noise. That said, we wanted to take some time today to unpack the strategies, challenges, and unexpected opportunities that emerge when marketing meets mayhem, offering a roadmap for startups to not just survive, but thrive in the era of constant change. This week, episode 89 of the FiredUp! podcast is about marketing in the age of uncertainty!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team unpacks their tips for handling the unexpected changes (while also touching on the things that shouldn’t change) and shares their advice for marketing leaders to keep their teams focused, foster creativity, and remain on track when waters get rough.

Morgan and Nicole discuss:

• Messaging should be adaptable and evolve alongside buyer behavior.
• Lead generation is no longer going to pay off like before; shift your focus to brand awareness first.
• Although it feels risky during uncertain times, creativity is crucial to stand out in a crowded market. 
• Attribution remains essential for understanding marketing effectiveness.
• Efficiency is becoming more prominent as teams are expected to do more with less.

Don’t view uncertainty as a roadblock. See it as an opportunity to innovate, differentiate, and build a more resilient marketing strategy. Start by reviewing your messaging, exploring new channels, and supporting your team through thoughtful leadership. Your adaptability today will define your success tomorrow.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED IN THIS EPISODE:

Ep 51: How to Avoid Burnout

On the Blog: Startup Marketing Predictions for 2025

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As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need to be onboarded, engage with the product, and get enough usage out of it to be willing to pay for it. Claire Heginbotham joins the podcast today to do a deep dive into the art and science of onboarding, including the critical strategies SaaS companies can use to guide potential customers from initial sign-up to full product adoption. This week, episode 88 of the FiredUp! podcast is about converting trial users!

In this episode of the FiredUp! podcast, Claire Heginbotham shares her tips on creating personalized onboarding experiences that keep users engaged in your product and actionable steps you can take right now to nurture these free trial and freemium users, turning them into valuable paying customers. 

Claire Heginbotham is a SaaS onboarding strategist and founder of Copy Island who is passionate about optimizing early product experiences to turn new users into committed customers. Since 2018, she's helped B2B SaaS companies transform their approach to user activation through her Unstoppable Email Onboarding Framework, enabling CMOs to leverage email for increased engagement, retention, and paid conversions.

Claire and Morgan discuss:

• Conversion metrics for converting free trials and freemium users into paying customers. 
• Tailoring onboarding email and in-app experiences for an effective onboarding flow. 
• Optimize welcome and sequence emails to re-engage users who have ghosted after signing up. 
• Tips for improving email open rates by crafting compelling and valuable subject lines. 
• Regularly reviewing and updating onboarding content for relevance. 

Don't let potential customers slip away. Start reimagining your onboarding process today by focusing on user experience, personalization, and demonstrating immediate value. Your next great customer is just one thoughtful interaction away.

LINKS MENTIONED: 

Product-Led Onboarding by Ramli John

The Dip by Seth Godin

The Reeder

CONNECT WITH CLAIRE HEGINBOTHAM:

Email: Claire@copyisland.com 

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Copy Island

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Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup market, making your message crystal clear isn’t just a nice-to-have but a matter of survival. To help you stay afloat, Nicole and Ian sit down on the podcast this week to explore how startups can cut through the noise and communicate their value proposition effectively. This week, episode 87 of the FiredUp! podcast is about why your content is getting no clicks! 

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight for how to cut through the clutter, speak directly to your audience, and transform complicated narratives into compelling, actionable stories that resonate across media, potential customers, and the industry as a whole.

Nicole and Ian discuss:

• Startup messaging requires regular review and refinement to grow and evolve alongside the company.
• Messaging should be tailored to the people you’re speaking to (CEOs, CTOs, media, etc.)
• Authenticity matters; don’t be afraid to inject personality and human elements into your communication. 
• Case studies and customer stories are valuable for validating your messaging.
• Distribution is key: spend one-third of your time creating content and the other two-thirds of your time distributing it.

Your messaging should be a living document that adapts to market changes, competitor landscapes, and your company's growth. Remember, if your audience isn't engaging, they're silently telling you something isn't working. Regularly test, measure, and refine your approach to ensure your message not only makes sense but also makes an impact.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Make it make sense! Why your message isn’t landing, and how to fix it by Niall Cook

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Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs in need of funding. So, to uncover the secrets of VC engagement, we sat down with Kyle York, the co-founder and CEO of York IE, to get an idea of how VCs are making their deals, where they source their pipelines from, and how startups can strategically get their attention. With his wealth of knowledge, Kyle offers a masterclass in how entrepreneurs can transform their pitch from background noise to a signal that demands attention. This week, episode 86 of the FiredUp! podcast is about how to attract VC attention!

In this episode of the FiredUp! podcast, Kyle York shares a glimpse into the current state of venture capital, specifically looking at the state of the market in Q2, 2025 and shares actionable advice you can use to navigate the world of VC to secure funding.

Kyle York is co-founder, CEO, and managing partner at York IE, an advisory and venture capital firm that helps technology companies grow. With a global operating team of over 200+ talented people, he works closely with entrepreneurs, operators and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world. 

Kyle, Morgan, and Nicole discuss:

• Startups should aim to target VCs that align with their sector and stage, personalizing their outreach for each pitch.
• Personal connections and warm introductions can offer a leg up; networking is a crucial step in VC outreach. 
• While AI is certainly transforming the efficiency of VC operations, it is only as good as the data being fed into it.
• Founders should evaluate their options carefully when choosing accelerators as there can be potential downsides.
• Ultimately, understanding and respecting the relationship between the VC and a startup is crucial for long-term success. 

Success isn't about becoming a unicorn overnight. Build a healthy, sustainable company that creates value for your team, customers, and community. Your passion, persistence, and pragmatic approach are your greatest assets in attracting the right investment partners.

CONNECT WITH KYLE YORK:

York IE

York IE LinkedIn

Kyle York LinkedIn

Kyle York Twitter (X)

LINKS MENTIONED:

Think and Grow Rich by Napoleon Hill 

How Rich People Think by Steve Siebold

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Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navigate the selection process, so you can set yourself up to maximize the agency’s effectiveness within your startup. This week, episode 85 of the FiredUp! podcast is about how to hire a digital marketing agency!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares five essential steps to selecting an agency that will elevate your marketing efforts and grow your business!

Chris and Ian discuss:

• Have the right assets and resources in place before even considering hiring a marketing or PR firm. 
• Leverage referrals from trusted colleagues to find the best agency match.
• Validate an agency’s claims by researching their past work and results. 
• Set yourself up for success by avoiding unnecessary paperwork and clearly communicating your objectives. 
• Avoid delays by kicking off the working relationship quickly. 

Head over to the blog post to learn more: 12 Tips for How to Hire a Digital Marketing Agency

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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With the uptick in people integrating AI into their workflow, we’re starting to uncover some of the downsides of this rapidly evolving tool. Marketers are finding themselves in a crossroads and asking the question, will generative AI elevate our strategies or reduce us to a sea of bland, algorithmic sameness? The answer: It all depends on how you use it. This week, on episode 84 of the FiredUp! podcast, we’re answering the question: Is AI making marketing worse?

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team unpacks the pros and cons of AI use in marketing and advice you can take to balance leveraging AI for efficiency while maintaining the human touch people crave. 

Morgan and Ian discuss:

• Con: We’re seeing an increase in low-quality content and audiences are recognizing AI messaging more easily.
• Con: AI tools often produce average results that lack creativity, leading brands to risk losing authenticity and consumer trust. 
• Con: AI is impacting entry-level marketing jobs; however, creativity and emotional intelligence remain essential. 
• Pro: AI can enhance efficiency by automating repetitive tasks. 
• Pro: Personalization through AI can lead to better customer engagement. 
• Pro: The democratization of information can empower smaller teams.

Like any tool, there needs to be a balance. Embrace AI as a powerful assistant, but never surrender your unique human perspective. The future of marketing belongs to those who can skillfully blend technological innovation with human insight.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

EPISODES MENTIONED: 

Ep 82: Brand Experiences in the AI Era with Brian Tillman and Joe DePalma

Ep 27: The Impact of AI on Marketing with Katie King

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We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI tools and the changing buyer behaviors, marketing is certainly becoming more challenging. What worked before doesn’t necessarily keep up with new practices and it’s time to evolve. This week, on episode 83 of the FiredUp! Podcast, our team is unpacking the question: Is PR really dead?

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight into the ongoing debate about whether PR and content marketing are truly dying or simply transforming and sharing advice your startup can implement to keep up with the changing times. 

Morgan, Ian, and Nicole discuss:

• The fragmentation of media makes it harder for PR professionals to reach journalists and gain coverage, but that doesn’t mean we give up.
• Despite how they may feel about PR, startups must continue to invest in brand awareness and credibility.
• The rise of AI has led to an influx of low-quality content, making it essential to create unique and valuable content that cannot be summarized.
• It is more important than ever for PR and content marketing to work together to take a holistic approach to marketing. 

Marketing isn't dying—it's evolving. Embrace change, invest in creativity, and focus on creating meaningful experiences that connect with your audience. The most successful brands will be those that adapt, innovate, and tell compelling stories across multiple platforms.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED IN THIS EPISODE:

Ep 79: What Does it Take to be a Thought Leader?

Ep 81: How to Build a Thought Leadership Campaign

Ep 82: Brand Experiences in the AI Era with Brian Tillman and Joe DePalma

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AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers and affecting website traffic. Even so, your website is a vital asset. So what does a startup need to do to make the most of the traffic they are still getting? To answer this question, we are joined by Brian Tillman and Joe DePalma from Punch, a creative agency for bold brands, to unpack the revolutionary changes AI is bringing to web design, marketing, and brand strategy. This week, episode 82 of the FiredUp! podcast is about brand experiences in the AI era!

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In this episode of the FiredUp! podcast, Brian Tillman and Joe DePalma share their insights into how AI is impacting branding and user experience for startups and giving actionable strategies to stay ahead of this industry shift. 

Brian Tillman is Co-Founder and Principal at Punch. In 20 years as a writer, his words have glown up pages from gas station periodicals to Presidential remarks. He has sold race cars, fixed sailboats, toured on guitar, sojourned on motorcycle, and set strategies into motion that have driven hundreds of millions of dollars in revenue for clients. Today, he advises security and technology executives on brand and go-to-market strategy and holds the world record for exclaiming "dang."

Joe DePalma is Co-Founder and Principal at Punch. Young Joe chose art school over engineering, which set him on a path to design nearly every website on the internet. Today, Joe advises technology executives on how user experience can unlock revenue growth. And he would advise the Commanders on how to win, should his coaching contract be accepted. "Say Whaaat?"

Joe, Brian, Morgan, and Ian discuss:

• With AI search prioritizing conversational answers over website links, brands must put more focus on conversations happening outside of their owned platforms. 
• Although AI tools are democratizing creativity by reducing technical barriers, human creativity remains crucial. 
• Early-stage startups should start with lean, focused landing pages and become more robust as they grow. 
• Effective agency collaboration starts with trusting experts’ professional judgment, separating personal and brand needs, and engaging in collaborative discovery sessions. 

The AI revolution isn't about replacing human creativity—it's about empowering it. Startups that embrace these technological shifts while maintaining their unique brand vision will be the ones that truly stand out in an increasingly competitive digital landscape. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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joe@punchteam.com 

brian@punchteam.com

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We’ve already established that thought leadership is a powerful strategy for startups to build credibility, reduce churn, and drive sales. But where should you start when implementing a thought leadership campaign? The Firebrand team sits down today to dive deep into what it takes to create an effective thought leadership campaign that transforms a brand’s visibility and influence. This week, episode 81 of the FiredUp! podcast is about how to build a thought leadership campaign. 

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In this episode of the FiredUp! podcast, the Firebrand team discusses the essential steps it takes to become a thought leader, the various forms of thought leadership content you can create, and practical tips to implement your own thought leadership strategy.  

Morgan, Chris, and Ian discuss:

• When choosing the right thought leader, you should look beyond job titles to find team members with deep industry knowledge who are driving innovation. 
• Thought leaders must create a differentiated, provocative perspective that stands out from generic industry commentary. 
• A comprehensive thought leadership campaign expands across many channels, beyond the bylines. 
• Overcoming the common mistakes startups make when establishing their thought leadership programs. 

Thought leadership isn’t about selling– its about driving meaningful change in your industry. Start small, stay authentic, and consistently share your unique perspective. Your breakthrough moment is just one compelling idea away. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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LINKS MENTIONED IN THIS EPISODE:

Ep 79: What Does it Take to be a Thought Leader?

[Firebrand] How to Build a Thought Leadership Campaign 

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As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and lose focus of the big picture. Juliana Pereira joins us as we take a step back and highlight the ways in which marketing impacts various milestones in a startup’s lifespan. From early-stage hiring to fundraising and eventual exit strategies, marketing has an important role to play. This week, episode 80 of the FiredUp! podcast is about marketing’s role in business leadership!

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In this episode of the FiredUp! podcast, Juliana Pereira shares insights into marketing’s impact throughout the lifecycle of a business and actionable steps you can take right now to maximize your marketing team to drive business growth. 

Juliana Pereira is a demand generation and growth expert providing consulting services for startups and established businesses with global aspirations looking to scale in the U.S. and beyond. With 20+ years of experience in B2B, B2C and B2B2C marketing, Juliana has worked at various global organizations, from early-stage startups to public companies, across a variety of industries including cross-border ecommerce, global payments, translation tech and services, cybersecurity, nonprofit, and more. As the VP of Marketing at Flow Commerce, Juliana was a key contributor to the $37.5M Series B and a successful $500M acquisition by Global-e during her 3½ year tenure. Juliana also held senior leadership roles at SaaS companies including Trustmi, Revieve, and Smartling. 

Juliana and Morgan discuss:

• Wait for a senior marketing hire until you’re ready for them; consider bringing on a fractional CMO or consultant to develop an initial strategy.
• Marketing’s strategic role in fundraising, product launch, hiring staff, building partnerships, and considering an exit. 
• Prioritize demand generation in the early stages and invest in brand-building as your company matures. 

Marketing isn't just about creating content—it's a strategic function that can make or break your startup's success. Start by understanding your company's unique needs and how marketing can drive your business forward. Evaluate your current marketing approach and consider how a strategic marketing leader could transform your growth trajectory.

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juliana@jpereiraconsulting.com 

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Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think more of a brand if they had a thought leader and would be willing to pay more for their proposition. But what does becoming a trusted, authoritative voice in your industry take? The Firebrand team is here to break that down today, unpacking what it means to be a thought leader, the risks and rewards associated with becoming one, the role of companies vs. individual thought leaders, and the importance of time and collaboration in developing a distinct point of view. This week, episode 79 of the FiredUp! podcast is about what it takes to be a thought leader!

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In this episode of the FiredUp! podcast, the Firebrand team dives into the nuanced world of thought leadership, why it matters for business, and shares their tips on becoming a truly impactful thought leader. 

Morgan, Chris, and Ian discuss:

• Thought leadership is not just about content; it’s about making an argument that sets an authoritative voice. 
• Companies can become thought leaders themselves by fostering individual thought leaders from within. 
• Four essential ingredients that go into impactful thought leadership. 
• The potential impact of a long-term thought leadership strategy. 

Thought leadership isn't a quick win—it's a strategic, long-term approach to building brand authority. Start by identifying your unique perspective, invest time developing your insights, and commit to consistently sharing valuable, forward-thinking content that advances your industry's conversation.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach that takes your marketing from being hit-or-miss to a strategic, repeatable system. Clinton Bonner joins us today to break down how startups and marketing teams can leverage design, technology, and creative thinking to build marketing experiences that not only capture attention but build lasting trust with their audience. This week, episode 78 of the FiredUp! podcast is about bringing a product mindset to marketing!

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In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined, scaled, and optimized for maximum impact. 

Clinton Bonner is the Founder of Only Human, a design UX and digital experience consultancy. Only Human helps SMBs and mid-size companies shine like the world's top brands. Focused on user experience, design, and digital journeys, our clients out-punch their weight class because every digital interaction is seamless, beautiful, and useful. Clinton is also a rabid Seattle Seahawks fan and when I'm not caretaking for his clients or family, he is publishing YouTube content for the Sea Hawkers Podcast. 

Clinton, Morgan, and Nicole discuss:

• What it means to take on a product mindset (and alternatively, what it doesn’t mean).
• The critical roles needed to create effective marketing strategies. 
• Establishing a consistent brand identity that is cohesive, recognizable, and stands out.  
• Understanding user needs as a foundational starting point to this approach. 
• Implementing efficiency and iteration practices into your marketing strategy. 

Take Action: Start by bringing a designer into your marketing process and create a simple design system that captures your brand's unique identity. Remember, even startups can create world-class marketing experiences with the right approach and mindset.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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clinton@only-human.co

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LINKS MENTIONED IN THIS EPISODE:

The Invention of Air by Steven Johnson

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On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!

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In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field. 

Morgan, Chris, and Ian discuss:

• Relevance to the reporter’s expertise and interest is a crucial element.
• Pitch your news in a timely manner before it becomes outdated. 
• Keep your pitch concise and straight to the point as much as possible. 
• Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
• Provide a unique perspective or angle that the reporter can’t get elsewhere. 

Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional and complex process, with challenges to both sides. The Firebrand team comes together today as they pull back the curtain on the common reasons why these partnerships dissolve and share their insights on how to navigate this delicate situation with grace and professionalism. This week, episode 76 of the FiredUp! podcast is about why clients and agencies break up!

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In this episode of the FiredUp! podcast, the Firebrand team shares common reasons why agencies and their clients might break up, whether suddenly or slowly ramping up to the inevitable. They also dive into the impact of these broken relationships on teams and share advice on how to leave the door open for future opportunities. 

Morgan, Chris, and Ian discuss:

• Common reasons clients might terminate a relationship with their agency, either suddenly or degrading over time. 
• Clients are not the only ones terminating relationships; agencies may fire a client for creating a negative work environment, making unreasonable demands, and more.
• How to handle the termination process with professionalism and respect, leaving opportunities for a working relationship in the future. 

Remember, the marketing industry is a small world, and how you handle these transitions can have a lasting impact on your reputation and future opportunities. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you wondering why your landing page isn’t converting? Or if you should be issuing press releases for every announcement? You’re not the only one! In our work, we see similar questions pop up time and time again. Topics like the credibility of market research, choosing the right newswire, data security concerns with new technologies, and so much more are at the forefront of our listeners' and client’s minds. That’s why this week, on episode 75 of the FiredUp! podcast, we are answering more of your burning PR and marketing questions!

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The questions that Morgan, Ian, Chris, and Nicole answer in this episode include:

• How many people should we survey for our market research to be credible with the media?
• Why is my landing page not converting?
• Do I need to issue a press release for every announcement?
• The world is on fire about DeepSeek; should I use it in my marketing campaigns or proceed with caution?
• How do I track my leads down the funnel after they’ve converted? 
• Can I review a reporter's article before it gets published? And if not- what can I ask a reporter to change once it has been published  

Have your own burning questions? Send them to firedup@firebrand.marketing for the chance to have them answered on the podcast!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Firebrand team joins together in this podcast episode as they discuss the impact of ChatGPT on writing and content creation, exploring both the advantages and drawbacks of using AI in writing. This week, episode 74 of the FiredUp! podcast is about the things ChatGPT has ruined!

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In this episode of the FiredUp! podcast, the Firebrand team dives into the idea that efficiency demands are driving the increase of AI in marketing, causing concerns for authenticity and trustworthiness. They also share their advice on finding a balance between leveraging AI tools and preserving the human touch in content creation. 

Morgan, Ian, and Nicole discuss:

• Words and phrases that are tell-tale signs that the content was AI-generated.
• Ways to use ChatGPT in a way that isn’t outright asking it to write something for you.
• Although overused by ChatGPT, the em-dash remains a valuable tool in writing, especially with digital content.
• Concerns about using AI-generated content for press releases, media commentary, and social media interactions. 
• Positive use cases for ChatGPT include research, ideation, and tightening long-form copy.

As AI tools continue to evolve, it’s crucial for content creators to strike a balance between leveraging the benefits of ChatGPT and maintaining the authenticity and human touch that readers crave. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Ep 71: Grammar Wars: When to Break the Rules

https://www.buzzsprout.com/2240397/episodes/16436035 (full link for YT)

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Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025!

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In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year. 

Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.

Kris, Morgan, and Nicole discuss:

• How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.
• Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow. 
• How to track your ROI with direct mail by integrating it into your CRM. 
• Common mistakes startups make when incorporating direct mail into their strategy.

As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers. 

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Sendoso

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In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than not, they are up against established industry giants with proven success records. Hollie Wegman, the COO of Attio, a CRM startup, sits down with the Firebrand team to discuss Attio’s unique approach to breaking into the highly competitive CRM space, providing valuable insights for other startups looking to disrupt established markets, offering their unique spin on the product or service. This week, episode 72 of the FiredUp! podcast is about competing in an established category!

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In this episode of the FiredUp! podcast, Hollie Wegman shares the challenges and opportunities of entering the established CRM market and actionable advice you can apply to your startup’s target market research, product development, marketing strategies, and so much more!

Hollie Wegman is the COO of Attio, a next-generation CRM. With over 15 years of experience working alongside founders to build brands, her background in both startups and Fortune 500 companies provides a unique perspective on scaling startups into iconic businesses.

Hollie, Morgan, and Chris discuss:

• Despite CRM being an established market, Attio recognizes that there is room for growth and aims to redefine the category, focusing heavily on user experience.
• Building a strong technical foundation early on allows for the seamless addition of new features in the future.
• Attio’s marketing strategy focuses heavily on community engagement, user feedback, and iterating on the best of what’s already been done. 
• With AI being a core part of Attio’s operations, they embrace the technology, using it as a force multiplier in marketing, product development, and beyond.
• Continuous innovation, building a strong brand, and fostering customer advocacy are non-negotiables when competing against larger companies.

If you take anything from this episode, let it be this: just because you’re entering into a mature market doesn’t mean you have to play small. There is always room to carve out your unique space. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Attio

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1984 by George Orwell

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As marketers, journalists, and PR experts, we know a thing or two about proper grammar. But sometimes, breaking the rules just feels right. The Firebrand team joins together on this episode as they explore the nuances of writing style, from the beloved Oxford comma to the power of the em-dash and much more! This week, episode 71 of the FiredUp! podcast is about grammar wars!

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In this episode of the FiredUp! podcast, the Firebrand team weighs in on the age-old debate of some of the most common grammatical errors and offers insights on the importance of balancing technical correctness with readability and flair. 

Morgan, Chris, and Nicole discuss:

• The Oxford comma conundrum: a contentious topic among writers but many clients (as well as our team) just can’t let it go. 
• The rise of the em-dash: with backlash from the increased use from AI, the em-dash plays an important role in enhancing digital content and conversational writing. 
• Active vs. passive voice: although the American education system has taught passive voice out of many of us, it can add much-needed balance to your writing. 
• Ending sentences with prepositions: while historically seen as taboo, it is now becoming more accepted in conversational writing styles.
• Embracing different punctuation: when used correctly, semicolons, em-dashes, and other punctuation marks can add personality and rhythm to your writing. 

As writers, we often find ourselves caught in the crosshairs of grammar debates, but the true art lies in finding the balance between technical correctness and creative expression. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Compared to bigger, more established brands, startups face unique challenges when it comes to measuring the impact of their PR efforts. So much so that we would argue that PR measurement is broken for startups. Morgan McLintic and Ian Lipner come together as they discuss the complexities and challenges of PR measurement, the common problems that arise, and how to face them head-on. This week, episode 70 of the FiredUp! podcast is about why PR measurement is broken!

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In this episode of the FiredUp! podcast, Morgan and Ian uncover why traditional PR measurement methods often fall short for startups and share practical strategies that startups can use to track the success of their campaigns.  

Morgan and Ian discuss:

• PR measurement is particularly challenging due to the difficulty of directly attributing media coverage to business outcomes. 
• Sentiment analysis tools often misinterpret tone and messaging, requiring time-consuming manual review. 
• The five metric areas every startup should be focusing on and how to be selective and realistic in measuring them. 
• Long-term success strategies for benchmarking performance, tracking trends, and setting measurable milestones for PR efforts. 

By implementing a strategic and streamlined PR measurement process, startups can unlock the true value of their efforts and make more informed decisions to drive business growth. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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LINKS MENTIONED IN THIS EPISODE:

Ep 12: How to Measure PR with Richard Bagnall 

A Startup’s Guide to PR Measurement

AMEC Integrated Evaluation in Communications Framework

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As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!

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In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025. 

The 2024 predictions we review in this episode include:

• X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024. 
• Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses. 
• Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult. 
• B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.

The 2025 predictions we unveil in this episode include:

• Overdemand and burnout will cause the churn of startup marketer staff to increase.
• SEO will adapt and thrive despite the rise of AI search tools. 
• Although ABM will face backlash, it’s not dying; it’s evolving. 
• Podcast advertising will increase with programmatic ads becoming more common. 
• AI-generated content will continue flooding the market, leading to concerns about quality.
• Perplexity will lose the race against bigger, more established search engines. 

What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!

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On the Blog: Startup Marketing Predictions for 2025

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2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024!

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In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technological advancements that shape the future of startups.   

Morgan, Chris, Ian, and Nicole discuss:

• With Trump’s re-election, we can expect to see implications on tech policies and Silicon Valley’s priorities rising to the top. 
• Interest rate cuts correlate with increased venture capital flow; startups are becoming more optimistic. 
• OpenAI’s advancements indicate a new era in AI capabilities, but we still have a long way to go. 
• The Omicron IPG merger signals the beginning of more companies following suit to become more agile.
• The potential TikTok ban will cause brands to reconsider their social media strategy. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Ep 67: Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement

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The marketing and PR world is in a constant state of evolution, with seismic shifts in the industry happening as we speak. From mega-mergers to platform disruptions to the continued struggle of attribution, the Firebrand team takes a deep dive into the trending topics impacting agencies and brands. This week, episode 67 of the FiredUp! podcast is about startup strategies for 2025: navigating social shifts, AI, and PR measurement!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team unpacks some significant marketing and PR developments that impact agencies and brands alike and shares their insider advice for how you can stay ahead of the industry trends.

Morgan, Nicole, Chris, and Ian discuss:

• The Omnicom and IPG merger signals a trend of larger holding companies seeking to gain scale and efficiency amidst industry disruption from tech firms. 
• The potential TikTok ban is forcing brands to diversify their social media presence and focus on building community through their owned media channels like email and blogs.
• Emerging social network platforms like Blue Sky present both opportunities and challenges for brands; it’s necessary for brands to do their research and consider the fit.
• While new tools like Memo aim to provide better attribution metrics, accurately measuring the impact of PR efforts remains a constant challenge.
• Tools like OpenAI’s Sora engine that can generate text-to-video content present both exciting visual possibilities and ethical concerns around deepfakes and brand safety.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO himself, joins us on the podcast this week to discuss the many hats of a CRO, from adapting to shifts in buyer behavior, fostering a collaborative go-to-market team culture, and so much more! Daniel also shares his predictions for what we can expect the future of this role to entail. This week, episode 66 of the FiredUp! podcast is about the changing role of the CRO!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Daniel Rock unpacks the changing responsibilities of this role and actionable advice you can take whether you’re looking to step into this role yourself or bring this dynamic leader onto your team. 

Daniel Rock, the CRO at SuiteFiles, loves to build things. He excels in building revenue functions from the ground up or rebuilding existing ones. Daniel’s life has been in the technology space since he left school. He has over 20 years of experience in the B2B tech sales sector, along with more than a decade in SaaS startups and scale-ups. 

Daniel, Morgan, and Nicole discuss:

• The CRO role traditionally combines sales, marketing, and customer success while breaking down silos for a cohesive customer experience.
• Success in a CRO role requires curiosity, empathy, and the ability to see the bigger picture. 
• Advice for building a collaborative go-to-market team culture where different functions work together seamlessly. 
• Buyers are more educated than ever, prioritizing more consultative, value-driven engagements. 
• The future of the CRO role will be increasingly data-driven, with a greater emphasis on branding, adaptability and the ability to be open to trying new approaches. 

CONNECT WITH DANIEL ROCK:

Email: daniel@suitefiles.com

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Mans Search for Meaning by Viktor Frankl

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With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share that your VC does more than just write the check! They play a huge role in your marketing and PR strategy as well. Nate shares his insider’s perspective on how startups can leverage their VC relationships to maximize the impact of their funding news. This week, episode 65 of the FiredUp! podcast is about working with your VC!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Nate Martins dives into the vital role VCs play in supporting their portfolio companies through marketing efforts and actionable steps you can take right now to make the most of your relationship with your VC firm. 

Nate Martins is a marketing and writer who has spent a decade across disciplines—journalism, PR, content, product, lifecycle, copywriting, and more. He was formerly at Notion for four years as the Head of Content and now is Foundation Capital's Marketing Partner. Foundation Capital is an early-stage venture firm that helps take technical founders from $0 to $1M (and beyond). Outside of work, you'll find Nate playing basketball, taking a hike, and chasing his toddler around. 

Nate, Morgan, and Chris discuss:

• The three most common things companies seek support from their VC firm with and what the VC might wish their founders would come to them more often for. 
• How a VC might help a company develop its message, articulate its value proposition, and adapt messaging for different channels. 
• Funding announcements require strategic planning and timing of execution for success while keeping speed and openness to iteration in mind. 
• As we near the beginning of 2025, companies might consider exploring trends such as video to enhance their marketing efforts. 
• AI can be a valuable tool if used thoughtfully, but we are uncertain of its implications on SEO. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH NATE MARTINS:

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Foundation Capital 

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Slouching Towards Bethlehem by Joan Didion

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In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive media relations tactic that allows startups and companies to capitalize on timely stories and position themselves as industry experts. Episode 64 of the FiredUp! podcast is about the rules of rapid response PR. 

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares how the expectations and practices of rapid response PR have evolved over the years, insider tips for how to get your voice heard, and actionable steps and insider tips for how to get your brand’s voice heard. 

Morgan, Ian, and Chris discuss:

• Successful rapid response requires being valuable and relevant to the reporter, not just “hijacking” the story for personal gain.
• Building relationships with reporters is more important than ever, as they rely increasingly on their social networks and inboxes to find sources. 
• Common mistakes companies make when pitching for rapid response PR. 
• Actionable advice to get the most out of your rapid response PR strategies. 

Remember, success in PR is not binary; every pitch is a learning opportunity to grow and evolve from.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Firebrand team sits down on the podcast this week to explore the evolving state of podcasting, how to leverage podcasting to connect with their target demographics, enhance overall content strategy, and so much more! This week, episode 63 of the FiredUp! podcast is about the state of podcasting!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares high-level podcasting stats and trends as we near the end of 2024 and actionable advice you can take to tap into podcasting’s immense potential for brands. 

Morgan, Ian, and Nicole discuss:

• Leveraging podcasting to humanize your brand, speaking directly to your audience, and putting a face and a personality to your content.
• Approaching your podcast like your marketing funnel and using the data to inform future content decisions. 
• Determining the format that works best for you, considering factors like audio only vs. video, evergreen content vs. timely content, etc.  
• How AI is making the world of podcasting more accessible, creating more opportunities for user engagement. 
• Creative ways to leverage the podcast industry for your business without starting a podcast yourself. 

As we look ahead to 2025, podcasting is only expected to grow in both the number of podcasters and listeners. As you plan your content and marketing strategies for the new year, consider how your business might leverage this medium to generate visibility and growth. 

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your sector or company as a whole. The Firebrand team sits down on the podcast today to discuss the evolution of B2B product PR, how companies can adapt their strategies to keep up with current market dynamics, how to leverage data-driven storytelling, and so much more! This week, episode 62 of the FiredUp! podcast is about the lost art of B2B product PR!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the firebrand team discusses the decline of traditional product reviews that are forcing companies to rethink their product PR strategies and actionable steps you can take right now to pivot the strategies your company is using to cut through the noise and stand out amongst competitors. 

Morgan, Chris, and Ian discuss:

• Making the shift from focusing on product features to framing the messaging in a way that highlights the problems that the product solves.
• Using the data and insights generated by a product to create unique and compelling stories that showcase the product’s capabilities. 
• The rise in alternative review channels such as influencers, industry analysts and review sites.
• Leveraging a company’s own user conference to announce product news can maximize event impact and create a buzz for product launches. 

While the approach has evolved, product PR remains an essential component of a comprehensive B2B marketing strategy, helping to maintain visibility, communicate innovation, and support broader brand messaging. What will you do to keep up with the trends?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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