Fintech x Growth – Details, episodes & analysis

I've been on LinkedIn since 2010 and built a following of 200K mostly through writing. So when I say the platform has changed, I mean it.

In this first episode, I sit down with Macloud Moyo, founder of Humble Roots Agency, to talk about what's actually working on LinkedIn right now for fintech companies.

We get into why your company page is probably reaching almost no one, who should be posting on behalf of your brand, and when it makes sense to put paid budget behind organic content.

We also talk about something most teams underestimate: commenting.

Macloud shared how a single comment got him 50,000 impressions and how he now pulls 35 to 40K weekly just from strategic replies.

We also explain how organic content and paid distribution can work together, and why fintech marketing on LinkedIn is ultimately a long game built on relationships and trust.

If you enjoyed this episode:

Follow the podcast on Spotify so you don’t miss the next conversations.
Subscribe to the Fintech x Growth newsletter: https://fintechxgrowth.com
Connect with Ana Paula Picasso on LinkedIn: https://www.linkedin.com/in/anapaulapicasso
Connect with Macloud Moyo on LinkedIn: https://www.linkedin.com/in/macloudmoyo/
Learn more about Humble Roots: https://www.humbleroots.agency/

Timestamps

(00:00) Why everyone in fintech ends up on LinkedIn

(03:20) Company pages vs personal profiles: the reach gap

(10:30) Thought leadership content and when to promote posts with ads

(18:30) Why commenting might outperform posting

(24:30) Playing the long game in fintech marketing

(26:00) Book recommendations: Freakonomics and Filterworld

I’m still obsessed with one question: how do fintech companies actually grow?

Not the polished conference answer. The real one.

So I’m lauching the Fintech x Growth podcast: a collab with Macloud Moyo from Humble Roots Agency.

We are two people who spend a lot of time inside this industry talking openly about distribution, positioning, partnerships, content, community, and the messy parts no one posts about.

No generic “top 5 growth hacks.”

No safe LinkedIn takes.

If you work in fintech and care about growth, watch this space.

Subscribe to our Substack fintechxgrowth.com
For more info go to thefintechwriter.com

This episode is about owning our own financial data!

I spoke to Alan McDonald, founder of Unbanx, the world's first consumer banking data union. 

We talked about why open banking opens new possibilities for using financial data, but we still don't know who owns our financial data and, most importantly, how we could monetize it - how blockchain and DeFi can help with that.

Also, we chatted about fintech innovation and what the "DeFi mullet" is: fintech at the front, decentralized finance at the back - Alan did this very "technical diagram" on Twitter here.

Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

This episode is all about scams! As crypto and NFTs are evolving, so are the scams!

To talk about that, I invited Jesse Anglen, founder of Rapid Innovation. He made a YouTube video called "Common Crypto Scams and How to Avoid Them in 2022" that sheds a new light on how scammers are becoming more ingenious.

We talked about the "good old-fashioned" exit scams and Ponzi schemes, the recent NFT wash trading wave, bot accounts, gas fee manipulation, and "sacrificing" —  and other creative types of scams. I've learnt that there is no "free lunch" in the crypto world.

Rapid Innovation is a BlockChain / Web3 App Development company that help startups and entrepreneurs go from concept to launch

Check out their Website

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Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

When Pablo Escobar's private zoo was seized by the police and all the animals were re-homed apart from 4 hippos. Now, decades later, these 4 hippos multiplied to 120 individuals. Their impact on the Colombian ecosystem is becoming more and more evident and different wildlife organizations have different opinions in how to deal with the problem: from monitoring, to sterilization and even culling.

So, I invited two guests, Chris Truman and Benton Perret, co-founders of Pablo's Hippos, an NFT project with a mission to help funding different wildlife NGOs in Colombia using decentralized governance with the funds raise of their NFT sales.

You can read Chris' article about decentralized governance here

Visit Pablo's Hippos here

Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

I invited Eric Osuorah, the founder of AFOMA, "the goodwill token". He wanted to empower artisans and small businesses in different African communities, so he started Sellitic - a more financial inclusive eCommerce marketplace using a crypto token called AFOMA.

He told me that these craftsmen and artists want to sell outside of their native countries, but the existing cross-border payment methods (PayPal and bank transfers) are prohibitively expensive, slow, and impractical for small businesses in emerging markets. Also, Eric told me about the difficulties in educating about crypto technology and its benefits, but he already has a strategy in place.

Check out Sellictic here

Check out AFOMA here

Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

This episode will be about Crypto as a Service: the gap between traditional finance and crypto finance is closing! 

I invited fellow Brazilian Bruno Diniz, a fintech advisor, best-selling author and managing director of Spiralem, a consultancy focused on Fintech. 

We talked about what Crypto as a Service (CaaS) is, why Bruno thinks that CaaS will boom in 2022 and the coming years. Plus, we talked about embedded finance, regulations for crypto and fintech companies and some other fintech trends coming up (or evolving) in the next 12 months. 

Don't forget to follow Bruno Diniz on LinkedIn 

Bruno's article (in English): Crypto-as-a-Service and the new financial market infrastructure 

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Don't forget to check out Blockchain PR www.blockchainpr.online 

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

Welcome to the third (and last) episode of the Blockchain + Football series! This episode is all about crypto sponsorships.

I invited Matt House, Founder of SportQuake and eSportQuake to talk about the wave of crypto sponsorships happening in the last 12 months and how they will evolve in the years to come.

Matt gave us an overview of the regulations, sponsorships, and advertising in Europe and US and in emerging markets like Brazil and Africa. He also told me about the crypto sport sponsorship trifecta, which includes football (which we already know), eSports, and Formula 1.

Follow SportQuake on LinkedIn and Twitter

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Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

Welcome to the Blockchain + Football series! Here is my chat with football writer Martin Calladine, Author of football books The Ugly Game and The Lies and Fall of OWNaFC. 

We talked about fan tokens and why they might be doomed, the rise and fall of the infamous crowdfunding football app OWNaFC and why Martin decided to write a book about this scandal. If you are not familiar with this story, you are in for a wild ride! 

Also, why a lack of regulation may be the reason of future types of fan-based club ownerships (either with crypto or fiat) will face the same fate as OWNaFC. 

Buy Fit and Proper People: The Lies and Fall of OWNaFC here 

Buy The Ugly Game here 

And 

Watch Pelé's Goal on Brazil vs Italy World Cup Final 1970 here 

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Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn 

Welcome to the first episode of Blockchain + Football series! To kickoff the series I invited Petrit Berisha, head of CryptoMedia at Copa90 and multi award winning podcast creator. 

He is "the person" to talk about all things football and sports. 

We talked about why crypto sponsorships in Football clubs are booming, why Petrit thinks the fan token model needs to change and evolve, and why some team NFTs received criticism.  

Petrit has just launched a new podcast about NFTs - Floorcast - Check it out here 

Also, you can subscribe to his newsletter Sporting Crypto here 

Follow Petrit Berisha on Twitter 

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Don't forget to check out Blockchain PR www.blockchainpr.online

Follow me: Ana Paula Picasso on Twitter and LinkedIn