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Explore every episode of the podcast Financial Coaches Network - The Podcast: Build your Financial Coaching Business

Dive into the complete episode list for Financial Coaches Network - The Podcast: Build your Financial Coaching Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
#184: Analyzing the gurus: Ramit Sethi24 Jun 202500:54:44

We began a new series about analyzing the gurus! We’ll be spending time discussing several big personal finance names, their recommendations, and why we do or do not agree with those. Josh and Emily discuss Ramit Sethi, his philosophy of a “rich life,” his “conscious spending plan,” and his take on investing.

Top takeaways:

  • Broad-based percentage-based structures just don’t work for everyone.
  • The emphasis on a rich life and guilt-free spending can lead to people to focus on necessities and fun money at the expense of savings.
  • Automation can be great as long as you reevaluate and adjust things over time.
  • Houses are great hedges against inflation in retirement.
  • Ramit’s rant against AUM and financial advisers just doesn’t make sense.

Related episodes:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#183: Analyzing the gurus: Dave Ramsey17 Jun 202500:47:01

We begin a new series about analyzing the gurus! We’ll be spending time discussing several big personal finance names, their recommendations, and why we do or do not agree with those. First up, arguably the biggest–Dave Ramsey! Josh and Amelie tackle the baby steps.

Top takeaways:

  • His foundational advice is not bad, it's just overly simplistic/broad.
  • Because of the nature of inflation, $1000 today is much less than it was when he originally came up with it.
  • Not all debt is bad.
  • It basically never makes financial sense to pay student loans or a mortgage off earlier.
  • Dave's investment advice is not good and his return estimate is way too high.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#174: Should I offer discounts?15 Apr 202500:27:00

Josh and Emily discuss discounts. What happens when you offer discounts, when to offer discounts, alternatives to discounts…and so much more!

Top takeaways:

  • Offering a discount can lead to a lot of different places, both positive or negative.
  • If you want to offer pro bono services, have a policy in place about what criteria might need to be met; do not decide on the spot.
  • Lowering your pricing or offering discounts will not increase the number of people who see your business.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch 

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#84: Growing Your Audience with Ryan Roi25 Jul 202300:38:41

Join Josh and special return guest Ryan Roi to discuss how to grow your social media audience! Ryan’s business, the Artful Dollar, works primarily with group coaching for tattoo artists.

Top takeaways:

  1. Niching down is like putting your thumb on the hose–it helps you focus your message and makes it far more shareable.
  2. People outside of your niche will ask about your services if your personality resonates with them.
  3. Surprisingly…don’t focus as much on quality as on quantity. Don’t post just to post, but also don’t be a perfectionist.
  4. Be human.
  5. Being a guest on podcasts that have the same audience as you can be valuable.

Resources:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#83: Marketing options beyond social media18 Jul 202300:34:45

Join Josh and Emily to discuss marketing beyond social media.

Top takeaways:

  1. The first question to ask yourself is, “Where do my ideal clients hang out?”
  2. Google ads and websites are a solid combination.
  3. Physically get a booth at events attended by your niche.
  4. Handing a business card to someone is a great way to get a business card in return.

Continue learning with…

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#82: How do you run a sales/prospecting call?11 Jul 202300:40:39

Join Josh and Amelie to discuss prospecting calls–what are they, what should you cover, how to handle various situations.

Top takeaways:

  1. The most important part of a prospecting call is to find out what the client’s needs are, and whether that’s something you can help them with or not.
  2. You also need to figure out whether you even LIKE them–will you enjoy working with them?
  3. You ALSO need to build trust.
  4. Having a script to start with is great as you learn what works and what doesn’t.
  5. Your first FIVE words are vital–people will listen to the first five words of anything, so don’t make it about you.
  6. Save in-depth conversations about goals for a coaching call.

Continue learning with…

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#81: Our top software recommendations04 Jul 202300:41:37

Join Josh and Emily as they share software recommendations!!

Top recommendations:

  • Calendar - Calendly or Acuity (leaning towards Calendly having more features)
  • Payment processor - AdvicePay (included with FCN membership)
  • Website - FCN offers a customized website template plus hosting, otherwise Squarespace or Wix
  • CRM - Dubsado (but it takes a LOT to customize), Wealthbox (but will also take quite a bit of customization), or just a spreadsheet (for your first 5-6 clients)
  • Coaching/budgeting software - FCN MoneyCoach
  • Accounting software - Quickbooks
  • Email marketing software - ehhh? Nothing really stands out as better than the rest.
  • Debt management/planning software - undebt.it
  • Design software - Canva (or hire someone!)
  • Tax planning software - Holistiplan (though Josh is considering switching to FP Alpha)
  • Financial Planning software - Right Capital (though Josh is reevaluating this and may switch to eMoney)

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#80: Avoiding Liability27 Jun 202300:50:58

Join Josh and Garrett as they start off discussing what coaching means and what future regulations may look like, then continue to talking about liability in multiple areas.

Top takeaways:

  1. It’s far easier than most of us would expect to accidentally step into law advice.
  2. Remember how complicated the tax code is, and be VERY cautious when giving tax advice.
  3. It’s important to be aware of where the liability could be, and be ready to partner with other professionals to work with your clients.
  4. Some states prohibit any amount of insurance advice without a license.
  5. You have to pay attention to both the laws of your state AND the laws of your client’s state.

Other related episodes:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#79: Clients who don't make habit changes in 6 months20 Jun 202300:33:39

Join Josh and Amelie to follow up on a conversation about those clients who just don’t change in 6 months. What are red flags? How do you handle that situation?

Top takeaways:

  1. There is a potential for brand liability from people who are paying you and aren’t making any changes.
  2. Red flags to look out for: debt balances going the wrong way without reasons, no progress towards objectives, if they’re accomplishing the easy but less important things but not the bigger things.
  3. Don’t make empty threats…but sometimes telling a client, “Hey, if you continue in this way, I can’t work with you anymore.” is the best thing for that client.

Other related episodes:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#78: How can I respond to the question, "Why is your price so high?"13 Jun 202300:27:03

Join Josh and Emily to discuss a common fear among new financial coaches. What do you say if a client asks “why do you charge so much?!”

Top takeaways:

  1. If one person asks, that’s a reflection of their thoughts/opinions. If 50% of people are saying something, then that’s a pattern that you may want to examine.
  2. Bring pricing up at the end of the conversation (unless the client brings it up).
  3. Get comfortable with your pricing so that you can validate clients’ feelings that it’s too high, and simply refer them to other resources without being tempted to offer discounts.

Other related episodes:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#77: How do I set pricing with my first clients?06 Jun 202300:40:54

Join Josh and Amelie to discuss pricing–especially pricing at the beginning of your business.

Top takeaways:

  1. Benchmarking based on other financial coaches can be very dangerous because what other coaches do may or may not have anything to do with what you do.
  2. The people you work with, length of your program, technology you offer…all of those should impact your pricing far more than what other people are charging.
  3. If your program is about 1-2% of your client’s income over a two-year period, that may be a harder sell.
  4. Sliding scales are dangerous because they invariably attract people who qualify for the lower end, and it is impossible not to provide the same level of service.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

 

 

 

 

#76: Throwback: What should I cover in my first client meeting?30 May 202300:43:02

Join Josh and Garrett to talk about the first meeting after a client has signed up! They paid you, now you have to actually…deliver!

Note: This conversation was originally in the Financial Coaches Facebook group in late 2020, but has a lot of great info still! At one point, Garrett talks about wishing for a financial coaching software similar to financial planning software…and how Josh and Garrett were working on getting something put together for the Financial Coaches Network. If you haven’t yet, check out FCN MoneyCoach, our fancy financial coaching software (that yes, Garrett uses!).

Top takeaways:

  1. Three things to consider:
    • Where is your client at?
    • What are your expectations/what are your client’s expectations?
    • What are your next steps and what do you need to set up to make those next steps possible?
  2. You do not HAVE to collect numbers before (or even during!) the first meeting.
  3. Bonus question/answer: How long should my program be? Answer: As long as it needs to be to tackle your niche’s challenges.

Resources mentioned in the episode:

  • Loom - super slick program for screen recording videos to talk to clients/walk them through things
  • FCN MoneyCoach - financial coaching software designed to simplify the coaching process for you and the budgeting/categorizing process for your clients!

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#75: What is my liability when answering questions in Facebook Groups?23 May 202300:36:07

Join Josh and Emily to discuss whether to answer questions in Facebook groups…and if so, what kind of liability could be involved. Disclaimer: As we say numerous times in episode, we are not lawyers and cannot answer exactly what you’re liable for!

Top takeaways:

  1. Yes, there is potential for liability when answering questions on Facebook.
  2. Giving advice online about things you are not licensed to give advice about does create potential for liability.
  3. Giving factual information WITHOUT BIAS probably does not create potential for liability.
  4. When it comes to basic budgeting tips and ideas (things that don’t require a license), you probably have pretty limited liability.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#173: State of Financial Coaching High Level Summary08 Apr 202500:19:15

Amelie and Josh discuss top takeaways from the inaugural State of Financial Coaching survey!

Top takeaways:

  • Coaches with niches have more paying clients and higher prices.
  • Counselors with high revenue have niches.
  • Year 1 revenue is REALLY BAD across the board (less than minimum wage bad).
  • Many coaches with high revenue have some form of training and recognized credentials.
  • Counselors with high revenue growth use active prospecting–networking events, contacting referral partners, etc.
  • Coaches with high revenue growth usually have structured programs.
  • Coaches with high revenue growth invest in their businesses.

Resources:

- Watch this video to see the graphs AND purchase the report here: https://www.financialcoachesnetwork.com/state-of-financial-coaching-counseling-study 

- Participate in the 2025 survey here: https://form.jotform.com/250657386207159

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#74: How do you find a VA and what can they help me do?16 May 202300:25:07

Join Josh and Amelie to discuss all things VA! How do you find one, and what tasks can they help with?

Top takeaways:

  1. Start by listing all your business taxes, and then go through asking yourself, “how much do I enjoy this?” and “how good am I at this?” and “how important is this to my business?”
  2. Identify the time sucks that aren’t moving the business forward.
  3. When you first start looking for a VA, ask other business owners for VA leads.
  4. If you have a one-time project, hire an expert in that area. If you have an ongoing need, hire a VA.
  5. If the VA is going to have ANY access to any amount of client data (name, where they bank, debt levels, credit score, etc.), you need to have a legal agreement that is reviewed by an attorney.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#73: How do you coach people with irregular income?09 May 202300:27:38

Join Josh and Emily to discuss a wide range of irregular income

Top takeaways:

  1. Not all irregular income can be treated the same.
  2. The more extreme the scenario, the more you should be concerned over whether your skills as a financial coach are sufficient to give solid advice.
  3. If the income is swingy month-to-month, it’s relatively simple to set money aside in high months to compensate for lower months.
  4. Huge swings year over year should start indicating that perhaps looking at other strategies would be a good idea.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#72: Do you have to file taxes if you didn't earn any income?02 May 202300:27:18

Join Josh and Garrett as they discuss taxes! Specifically, taxes in the early stages of your business.

Top takeaways:

  1. The government considers you to have a business whether you see it as a side gig/little thing or not.
  2. If you have $1 more today than you did yesterday, you need to file (perhaps in your own Schedule C, but.).
  3. If you had expenses and no income OR expenses that were greater than your income, you should file (the losses could offset active income from other sources).

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#71: What should I ask in an "end of service" questionnaire?25 Apr 202300:26:27

Join Josh and Emily to talk about end of service questionnaires. When a client is finished working with you, what should you ask them? What kind of feedback is valuable?

Top takeaways:

  1. You should have an alternate way of gathering data like, “How much debt did you pay off?” or “How much were you able to save?”
  2. You can solicit info about “How did you like my program” but it shouldn’t be the focus.
  3. Figure out what you’re trying to learn, and ask very specific questions to answer that question.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#70: How do you overcome the objection of “I’d love to work with you but I just need some time?"18 Apr 202300:27:20

Episode 70: How do you overcome the objection of “I’d love to work with you but I just need some time?"

Join Josh and Emily as they discuss how to handle client objections. Today, they discuss two angles on a “time” objection–either “I need time to decide” or “now isn’t the right time.”

Top takeaways:

  1. Browbeating a potential client over an objection is NOT the way to go.
  2. The way we respond to objections is impacted by our own headtrash.
  3. Always assume the best–assume that “now isn’t the right time” is a genuine reason, and find out why so you can make a plan to reconnect.
  4. Ask the prospect how they’d like you to follow up with them.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#69: Should I create an LLC/S-corp/B-corp/other/nothing? Part 211 Apr 202300:25:16

Episode 69: Should I create an LLC/S-corp/B-corp/other/nothing? Part 2

Join Josh and Amelie to continue discussing business entities!

Top takeaways:

  1. For most coaches who are part-time and making less than $10k annually, an LLC or S-corp is PROBABLY overkill but depends on many things including how many assets you have to protect.
  2. Hiring employees should be an automatic trigger for entity creation.
  3. There are certain things you can write off as a C-Corp that you can’t as other structures.
  4. You CAN use something like Legal Zoom, but…it’s only as good as the user. Plus they take 0 responsibility for the documents created.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#68: Should I create an LLC/S-corp/B-corp/other/nothing? Part 104 Apr 202300:29:55

Episode 68: Should I create an LLC/S-corp/B-corp/other/nothing? Part 1

Join Josh and Amelie to discuss entities! Should I form an LLC or an S-Corp or…what?!

Top takeaways:

  1. The answer is always “it depends,” and in this case, one of the things it depends on is how much you have to protect.
  2. Talk to an attorney or a financial advisor who specializes in small businesses, and make sure you have a CPA to make sure your LLC or S-corp business taxes are structured correctly.
  3. In some states, a single-member LLC provides 0 liability protection.
  4. An entity structure is the last line of defense (after insurance ((which doesn’t really exist for financial coaches yet)), having a personalized contract that an attorney made for you, and data security practices).
  5. Moving from sole proprietorship to S-Corp depends on your personal income and has tax and social security benefit implications.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#67: Client Testimonials Best Practices28 Mar 202300:27:33

Episode 67: Client Testimonials Best Practices

Join Josh and Garrett for part 2 of a conversation about client testimonials and specifics around what to include, how to format them, and more details!

Top takeaways:

  1. Information-centric testimonials are best in written format; emotion-centric testimonials are best in video format.
  2. When a video is too polished, it can make the testimonial lose credibility.
  3. People will read/listen to/watch the first 5 words of anything, and then decide if they care (and continue for 50 words) or don’t (in which care they’ll stop).
  4. You want your testimonial to be STARs: Situation Task Action Result.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#66: How do client testimonials fit into marketing?21 Mar 202300:23:10

Episode 66: How do client testimonials fit into marketing?

Join Josh and Garrett for part 1 of a conversation about client testimonials and how/whether they fit into marketing!

Top takeaways:

  1. Whether to use testimonials depends on your niche.
  2. If your target clients rely on gut instinct, testimonials could be very influential. For people who are very analytical and are generally skeptical, testimonials are going to be less persuasive.
  3. Case studies (this is what this person did and this is how) could be an interesting alternative to testimonials.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#65: How can I best bootstrap my financial coaching business?14 Mar 202300:40:20

Join Josh and Emily as they discuss bootstrapping! What NOT to invest in, what TO invest in, and make sure to check the Resources section of the show notes for all the software recs we have!

Top takeaways:

  1. Bootstrapping is the process of starting small and building things through profit from the business.
  2. If you’re going to meet people in person (many coaches don’t!), see if you can rent an office space from a local CPA, CFP, attorney, etc.
  3. Spend money on software that adds to the professional experience (Zoom, calendar software).
  4. Buy simple business cards—no one will keep it forever, but it’s a very cheap way to establish professionalism and increase the chance that people will give you a business card back.
  5. Spend money on a website. Anything that’s free is a bad idea because the free servers also have sketchy things hosted on the server so your website/email may show up lower on search etc.

Resources mentioned in this article:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#172: FINRA Fellowship - A Path to AFC Certification for Military Spouses01 Apr 202500:34:33

Amelie discusses FINRA Foundation Military Spouse Fellowship Program, a path to AFC Certification for mil spouses! She is joined by Valerie Richards from AFCPE and Cherie Stueve, a frequent FINRA Fellowship Instructor to discuss the process!

Top takeaways:

  • The FINRA Fellowship process is a great networking and community building opportunity.
  • The AFCPE Symposium is a huge networking and community building conference for everyone!!
  • It’s a very strong, tightknit group with strong interpersonal connections and support both during and after the certification process.
  • There are regular, virtual, regional meetings as well to chat and connect.
  • Applications are open now! You can find more info here: https://www.finrafoundation.org/military-spouse-fellowship-program 

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

-  Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#64: Guest Interview: Ryan Roi on the importance of investing in yourself07 Mar 202300:31:17

Episode 64: Guest Interview: Ryan Roi on the importance of investing in yourself

Join Josh as he interviews guest Coach Ryan Roi of the Artful Dollar about niching and the importance of investing in yourself and your business! Ryan has been a financial coach for almost 3 years and has built his business into a highly successful, 6-figure (maybe 7-figure this year!) business.

Top takeaways:

  1. Ryan started out working with artists in general, but as soon as he narrowed down to tattoo artists, his business began to boom.
  2. “LIfe’s too short to learn from your mistakes, so learn from someone else’s.”
  3. Ryan knew he was a good coach, but found that he got weird on sales calls and didn’t know how to do marketing…so he hired people to help him.
  4. If you are a financial coach…then make a decision from there. If you’re on the fence and haven’t decided whether you’re sure if you are going to be a coach or not, it will be much harder to invest in your business.

Resources mentioned in this article:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#63: What Do You Discuss on a Prospect Call?28 Feb 202300:32:47

Episode 63: What Do You Discuss on a Prospect Call?

Join Garrett and Josh as they talk through…prospect calls! How do you make sure you don’t blow the ONE CHANCE YOU GET to “close the sale?” And is that even true? How should we think about prospect calls?

Top takeaways:

  1. A prospect call should be as much about you deciding if you want to work with a client as it is about them deciding whether to work with you.
  2. You need to figure out what a prospect’s next step is and build your meeting around helping your client take the next step.
  3. Only gather the information you need to have a successful call. Less is more!

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#62: Ongoing Coaching: How do I continue to show value?21 Feb 202300:44:31

Episode 62: Ongoing coaching: How do I continue to show value?

Josh and Amelie complete their three-part conversation about ongoing coaching. This week, they discuss how to continue to show value.

Top takeaways:

  1. Things NOT to do:
    • Just meet and keep them to their budget.
    • Set yourself up as an unlicensed, bad therapist (whatever they show up and want to talk about is what we’ll talk about.)
    • I’ll just be available whenever something big happens.
  2. You need to have figure out what to accomplish over the course of a period of time (often a year)–how often are we meeting, what happens between sessions, what happens during the session, what happens after the sessions.
  3. As you’re planning meetings, think about big events that will be happening regularly (like tax time) and plan ahead.
  4. Think about what deliverables you’ll have at each meeting.
  5. Establish objectives for what the clients will know and when they’ll be ready to transition to less frequent meetings–or out of the program entirely.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#61: Ongoing coaching: How do I structure it?07 Feb 202300:39:45

Episode 61: Ongoing coaching: How do I structure it?

Josh and Amelie continue their three-part conversation about ongoing coaching. This week, they discuss how to structure ongoing coaching and transition clients into ongoing coaching.

Top takeaways:

  1. Consider offering accountability meetings (hey, I noticed X is happening in your spending, let’s discuss) or coaching meetings (going into more depth on various topics).
  2. Think about your niche and the service that you’re offering–the more change that’s happening in their lives, the more it suggests that more frequent meetings are called for.
  3. You really have to have a plan for what to talk about in each meeting in order to provide value and show clients what the value of ongoing coaching would be.
  4. Remember that typically the more you spend to automate and reduce your time spent between client sessions, the higher your hourly rate will be.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#60: Ongoing coaching: Should I offer it?31 Jan 202300:37:56

Episode 60: Ongoing coaching: Should I offer it?

Josh and Amelie begin a three-part conversation about ongoing coaching, starting with…should I offer it?

Top takeaways:

  1. Many people who offer coaching over time offer it because it seems like the best business decision.
  2. What’s lost in that is…the needs of the client. If your plan for ongoing coaching is, “We’ll meet once a month and talk,” then don’t offer ongoing coaching.
  3. The more change that’s happening in your niche’s life, the more appropriate ongoing coaching will be.
  4. If you’re moving clients from a short-term program into ongoing coaching, present that as a possible next step at the beginning of the shorter program.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#59: What are the growing pains when scaling your part-time side hustle to a full-time business?24 Jan 202300:36:22

Episode 59: What are the growing pains when scaling your part-time side hustle to a full-time business?

Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months!

Top takeaways:

  1. The biggest mistake is that people view it as replacing an income–but you’re replacing an entire job (salary AND benefits!), not just your gross annual salary.
  2. The second biggest mistake is that people believe they can replace their job without a leap of faith.
  3. If your company’s revenue drops 20%, your paycheck reflects that 20% drop.
  4. If you’re starting from scratch, two years of runway is a bare minimum and three is much safer.
  5. If you’ve got a good headstart (say, halfway to where you’d like annual revenue to be), then a year of runway would be safe.
  6. If you feel like you have no other choice or if there are significant changes happening in your personal life, those are not great times to try to go full-time.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#58: How do you handle a client being paid biweekly?10 Jan 202300:33:40

Episode 58: How do you handle a client being paid biweekly?

Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months!

Top takeaways:

  1. Josh’s ONLY (at least possibly only!) answer that isn’t “it depends!” The topic? Whether to budget biweekly pay by paycheck or budget monthly.
  2. Deciding what to do with 3rd paychecks is a FUN money conversation! Pay towards goals? Upgrade goals? Splurge on a night out?
  3. When working with a client who works on commission, figure out a baseline of “here’s how much you need to survive” and then add a second layer of “here’s your slightly more comfortable life.”

Resources mentioned this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

 

 

Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 203 Jan 202300:31:54

Episode 57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2

Join the whole FCN team as we reunite for the second half of a massive AMA grab bag of questions! If you missed last week’s episode, check that out as well.

AMA questions in this episode:

  1. How do you pitch your services to a company?
  2. How do you decide when to charge for workshops etc.?
  3. How do you help clients evaluate job offers?
  4. How do I market myself as a disembodied voice coach? 😂 (Garrett had his video off!)
  5. Is marketing simply crafting a message in a way that is compelling in the eyes of consumers?

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 127 Dec 202200:27:34

Episode 56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1

Join the whole FCN team as we reunite for a massive AMA grab bag of questions! This will be a two part episode, so tune in next week for the second group of questions.

AMA questions in this episode:

  1. A potential client says, "I'm interested!" but then they ghost me - how do you follow up/how often do you follow up?
  2. What is the best workflow software for beginners to automate both tracking my pipeline and sending emails or forms (maybe texts as well?)?
  3. What coaching models are you seeing working the best?

Resources mentioned this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#55: Imposter Syndrome Part 3: How increasing your technical knowledge can help reduce Impostor Syndrome20 Dec 202200:41:17

Join Josh and Garrett as they continue the conversation around imposter syndrome and how to increase your technical knowledge.

Top takeaways:

  1. It’s very important that anyone giving financial advice knows their stuff because the consequences are VERY real. You could end up causing literal generational damage.
  2. Stay in your lane–identify your blind spots and work to fill them in so you know who to refer clients to!
  3. Consider taking classes on personal finance (whether just classes or getting a Bachelors or Masters or even a PhD!) or getting certified with a reputable organization (AFC, CFP, CPA, etc.) that requires continuing education.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#171: Should I get a loan for _______?25 Mar 202500:35:07

Josh and Amelie discuss the conversation around getting a loan. When does it make sense, and when does it not make sense?

Top takeaways:

  • The first–and most important question–is “why do you want to spend this money?”
  • It’s also very important to weigh the cost of interest versus the benefits of having it sooner.
  • Another question is “will this help you build wealth?” 
  • It’s also worth considering interest rates, impact on taxes, opportunity cost

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch  

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

Episode 54: Imposter Syndrome Part 2: Impostor Syndrome around your coaching process13 Dec 202200:35:48

Episode 53: Imposter Syndrome Part 2: Impostor Syndrome around your coaching process

Join Josh and Garrett as they continue the conversation around imposter syndrome and how it can impact your business.

Top takeaways:

  1. You can build the plane as you’re flying…but it’s still important to have a basic framework to start!
  2. Having an external process to help your internal coaching process can 100% help alleviate imposter syndrome.
  3. Having a set program planned out helps build confidence because you already know what you’re going to do.
  4. Your clients don’t know your process—your clients will have no idea that you’re changing things or haven’t figured out step 6 yet while they’re still on step 2.

Resources mentioned this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#53: Imposter Syndrome Part 1: What is Impostor Syndrome?06 Dec 202200:17:40

Episode 53: Imposter Syndrome Part 1: What is Impostor Syndrome?

Join Josh and Garrett as they lay the groundwork for next week’s in-depth conversation around Imposter Syndrome! In order to have a more detailed chat, we all need to understand what exactly imposter syndrome is!

Top takeaways:

  1. The Dunning-Kruger effect - the relationship between confidence in a field and competence in a field. As you get smarter/more knowledgeable, confidence drops.
  2. Imposter syndrome comes in once someone has joined an enormous amount of knowledge in an area (such as doctoral degrees) and still feels like an imposter. It comes in when you can see how much you don’t know.
  3. Mount Stupid is a point early on where you know just enough to think you know a ton, but not enough to realize how much you don’t know.
  4. Media definition: “I have some knowledge, but I’m afraid to share it with people because it might not be enough or it might be wrong.” That’s about confidence around knowledge and building good boundaries around what you cover and what you don’t.

Resources mentioned this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#52: Jason Sandmann's journey to becoming a behavioral wealth coach30 Nov 202200:32:53

Join Josh as he interviews FCN member Jason Sandmann about Josh’s journey to becoming a behavioral wealth coach. 

 

Top takeaways:

  1. Jason had no desire to learn insurance and investing and such, and found that people were being drawn to him to have those discussions. By rebranding himself and focusing so specifically on what he was passionate about, he’s found opportunities to work on what he wants to be focusing on.
  2. Be careful about judging your success based on criteria given to you. 
  3. The scariest thing about starting the business was betting on himself, and believing that he is capable and competent and good enough.

 Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#51: Sales Promotion Activities22 Nov 202200:41:22

Episode 51: Sales Promotion Activities

Join Josh and Garrett as they discuss what sales promotion activities ARE…and how to choose which are right for you.

Top takeaways:

  1. Sales promotion is all the activities/materials/elements of what you do in your marketing that directly support sales. Advertising is indirect; sales promotion directly support–like when you’re talking to a salesperson in a store and they have a little cardboard display that directly supports the conversation.
  2. You want to support the sales in three time periods: before your conversation, during the conversation, and after the sales conversation. And they need to be different!
  3. Before: What do you want your clients to think about before your conversation? Reflect on your niche :)
    • Consider a worksheet or brochure that focuses on what problems you solve.
    • Prep them to have the ability to answer the questions that you’ll ask them in the sales conversation.
  4. During: It’s important to have visual cues. You are as much a teacher as you are a salesperson.
  5. After: Figure out what the next step is–who are they going to consult with before making the decision, who else are they going to interview, what are they thinking about after the call, etc.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#50: Refining Your Value Proposition15 Nov 202200:37:34

Episode 50: Refining Your Value Proposition

Join Josh and Garrett as they help Elana, an FCN Launch member, work through her value proposition!

Top takeaways:

  1. Human attention spans aren’t very long, so your value proposition needs to be concise!
  2. A concise value proposition tells someone what you do and also takes you out of it so they can think about how they relate to it.
  3. The words “financial coach” don’t mean anything (or at least anything consistent!) to 99.9% of people out there!
  4. Consider whether your answer/words will encourage the conversation or make the other person feel judged. Your words should reflect what your ideal client thinks.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#49: Group Programs: How do you run them?08 Nov 202200:37:56

Episode 49: Group Programs: How do you run them?

Join Josh and guest cohost Emily as they finish the three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!

Top takeaways:

  1. Three formats to choose from: financial literacy classes (this is a budget), workshops (open up a budget sheet and work through it together), or accountability sessions (did you stick to your budget? If so, great! If not, let’s discuss!). Sessions could involve a combination of all three pieces.
  2. You have to stay more structured and have set topics to help you avoid tangents that may or may not be interesting to the other people in the class.
  3. Find ways to keep your clients engaged during your presentations–fill in the blank worksheets, prompts for someone to listen to, etc.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#48: Group Programs: How do you fill them?02 Nov 202200:33:58

#48: Group Programs: How do you fill them?

Join Josh and guest cohost Emily as they continue a three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!

Top takeaways:

  1. The timing on getting group coaching clients is much more specific than individual clients–you don’t have the luxury of allowing people to work through the funnel at their own pace.
  2. Have a limited number of spots–one group, only a few times a year, only 6 (for example) spots available. Then, if the spots all fill, you can build a waitlist.
  3. You need to consider whether your group coaching program is the end goal of the funnel or if it’s a prospecting step for your individual coaching program OR if individual coaching leads to ongoing group support.
  4. Similarities to filling an individual program: Primary questions: What are the problems my niche is facing, and how am I going to solve them?

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#47: Group Programs: Should I do them?25 Oct 202200:29:51

Episode 47: Group Programs: Should I do them?

Join Josh and guest cohost Emily as they kick off a three-part series around group coaching! Today, they discuss whether group programs are the right choice for you!

Top takeaways:

  1. Who is your niche? What would their comfort level be around sharing in a group?
  2. If your group coaching is a prospecting tool, then you should start it as soon as you have a process in place.
  3. If you’re starting group coaching because you’re at capacity, you should start it 12 months before you run out of capacity (so you have time to build/market/fill the group program).
  4. If you want to offer group coaching because you can offer it at a lower price point, consider the challenge of filling a group program (tune in next week for more on that!).

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#46: Facebook Ads! An Introduction18 Oct 202200:38:42

Episode 46: Facebook Ads! An Introduction

Join Josh and Garrett to discuss Facebook ads! We’d all like Facebook ads to be a cure-all and magic tool to get you clients, but…are they?

Top takeaways:

  1. Facebook’s advertising is worthless, but their targeting is awesome.
  2. If you don’t have a specific niche and understanding of their psychographics…you’re wasting the best part of Facebook ads (the targeting).
  3. The Facebook ad text needs to meet clients where they’re at in their journey and encourage them to take THEIR next step, not the next step you want them to take.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#45: Navigating Self-Employment Taxes11 Oct 202200:34:02

Episode 45: Navigating Self-Employment Taxes

If you are self-employed, you are responsible for paying self-employment taxes. What does that mean, are there ways to reduce that amount, and how do you actually do it?! Join Josh and guest cohost Emily Blain to discuss!

Top takeaways:

  1. Marginal tax rate: you’ve added one more dollar to your income; what is that dollar taxed at? Effective tax rate: when you look at all of your dollars, what is the weighted average tax rate on everything?
  2. The best way to predict how much you’ll owe is to do a projection (or have your financial adviser/tax professional) of your income for the year.
  3. Self-employed people aren’t taxed MORE, but you are responsible for both the employee and employer side of things, since you are both employee and employer.
  4. If you reduce your self-employment taxes, also known as social security taxes…you reduce your future social security benefits.
  5. Social security benefits include old age, survivor, and disability benefits, all of which are based on what you pay in social security taxes.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#170: Should we recommend fintech "banks" to clients?18 Mar 202500:34:50

Josh and Emily discuss fintech “banks” through the lens of Yotta’s collapse. Should we be steering clients away from fintechs? How do you evaluate the security of a fintech?

Top takeaways:

  • Using a fintech doesn’t necessarily mean it’ll take longer to get your money back if the underlying bank goes under.
  • You do have liability as a coach if you advise a product/fintech etc. that goes under and causes your client to lose money etc.
  • If there’s a substantial (greater than 1%) higher interest rate on an interest-bearing account, it might be worth considering switching to a different fintech/bank/etc.
  • It’s always important to weigh the “cool new thing” with the security of “old standard.”

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity

- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series

- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch   

- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

#44: How to build workflows in your business?04 Oct 202200:31:49

Episode 44: How to build workflows in your business?

What are workflows and why are they important? Join Josh and Garrett as they discuss how work flows help you save time and mental energy!

Top takeaways:

  1. You cannot scale your business without workflows.
  2. Identify what are the steps, what are the decision points, what are the deliverables, what are the conversations… and in what order do all those things happen?
  3. Start with a very linear workflow, then start thinking about how to respond when life happens and things aren’t linear. Also, include time periods between steps.

Resources mentioned in this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#43: Marketing beyond social media27 Sep 202200:46:22

Episode 43: Marketing beyond social media

There’s a general sense among people, especially entrepreneurs and small business owners, that social media posts are the end-all, be-all of advertising. Join Josh and Garrett as they discuss what else exists!

Top 4 takeaways:

  1. Options: Social media, print, TV/youtube, radio/podcasts/direct mail (targeted mail)
  2. Social media is good at connecting the product with people’s interests. Television is great at conveying emotion but horrible at conveying information. Print is great at conveying information, and not great at conveying emotion.
  3. Just because social media is “free” doesn’t mean it’s the best option–your time is valuable!!!!
  4. Think about what mediums exist that your target audience engages with.

Resources mentioned in this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

#42: When is debt good?20 Sep 202200:32:47

Episode 42: When is debt good?

Let’s talk about…debt! Josh and Garrett discuss the practicalities of debt while taking the emotion and value judgments out (hopefully!).

Top 4 takeaways:

  1. Money today is worth more money than the same amount would be in the future.
  2. How do you determine if debt is good or bad? Ask “Will my/your financial situation be better or worse at the end of the debt payoff period?”
  3. Mortgages and student loans both often lead to dramatic wealth-building opportunities (a house where your entire investment, not just downpayment, has probably appreciated over the term of the mortgage OR a degree that hopefully opens up higher-paying job opportunities).
  4. Debt can be used in highly complex tax or asset management strategies, so be aware that those do exist!

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

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