Filling Seats: The State of Enrollment Marketing in Higher Ed – Details, episodes & analysis

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Filling Seats: The State of Enrollment Marketing in Higher Ed

StudentBridge

Business

Technology

Education

Frequency: 1 episode/24d. Total Eps: 57

Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.

Listen in for proven strategies to fill seats this cycle and beyond.

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Data updated on 04/07/2026

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https://studentbridge.com/meet-with-student-bridge
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https://studentbridge.com/
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https://studentbridge.com/podcast
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Score global : 42%

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Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert

Tuesday, January 21, 2025 • Duration 30:20

In this special 50th episode, Jonathan Cluse, CEO and founder of StudentBridge, is joined by Mark Forehand, a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment.

📹 Why video matters more than ever:

How short-form videos are influencing Gen Z’s college decisions.
Strategies to stand out in a content-saturated world.
The impact of storytelling through video on prospective students and their families.

Mark shares his expert perspective on leveraging video to drive engagement, boost enrollment, and foster connections between students, parents, and institutions. Learn actionable tips to future-proof your strategy and hear how StudentBridge’s video solutions can transform the way schools connect with their audience.

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Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD

Monday, December 9, 2024 • Duration 45:49

In this episode of Filling Seats, we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audience intent, and practical tips for producing short-form and long-form videos. Whether you're a marketing leader or an enrollment VP, this episode is packed with actionable strategies to enhance your video content game.

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise.

Sunday, November 17, 2024 • Duration 40:11

In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals?

Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we explore the pressures of corporatization, the shifting meaning of mission-driven work, and innovative solutions that could breathe new life into admissions teams.

If you’ve ever wondered what’s really behind the admissions staff turnover this episode is for you.

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC

Season 2 · Episode 47

Wednesday, October 16, 2024 • Duration 39:03

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees.

Dr. Dukes dives into the critical issues of:

Student retention within smaller universities
Challenges presented when freshman don't return to campus
Costs associated with student recruitment

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Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 45: International Recruitment and its Impact on U.S. Higher Education

Season 2 · Episode 45

Friday, September 6, 2024 • Duration 46:14

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores the strategic importance of international students, the challenges of geopolitical and economic factors, and the necessity of developing strong relationships with recruitment agents. They also touch on the role of digital experiences in international recruitment and emphasize the need for institutions to offer more personalized and relevant support systems for international students.

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 43: CEO Conversations - The State of Higher Education

Season 2 · Episode 43

Wednesday, August 7, 2024 • Duration 23:37

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes.

Jonathan, Vanessa, and Dave also tackle key questions:

How can institutions leverage technology to retain knowledge when staff members leave?
What are the latest trends in student engagement and how can they boost enrollment?
What proven strategies increase student retention and success?

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 42: RNL Trend Report on Personal Information

Season 2 · Episode 42

Saturday, June 29, 2024 • Duration 44:19

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include.

Raquel and Jonathan also answer:

How do students prefer to be contacted?
What do they want to know?
When do students want to be contact?
How to calibrate outreach at each stage of their college search?

Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats.

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

Episode 41: How to Maximize the Unofficial College Campus Visit

Season 2 · Episode 41

Monday, May 20, 2024 • Duration 33:24

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists.

You'll also hear:

How to alleviate the challenges facing visitor services teams
Tips for supporting visitors throughout the enrollment life cycle
Opportunities the FAFSA delay created to engage students
Strategies for giving students the personalization they expect

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 40: Residence Life Rules From Across the Pond and Beyond

Tuesday, April 16, 2024 • Duration 20:44

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North America and the United Kingdom.

We'll also cover:

Overall trends in student residence life and housing
Student priorities, from lifestyle to academics
Technology's role in providing student-centered solutions

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report

Thursday, March 21, 2024 • Duration 29:45

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.

The hosts answer:

What information sources do students use?
Do students really read email and brochures?
Isn’t social media enough?
What trends should our team prepare for?

For more:

Schedule a meeting with StudentBridge

Accelerate conversion with virtual video

2023 E-Expectations Trend Report

_________________

Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗

Filling Seats: The State of Enrollment Marketing in Higher Ed – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Filling Seats: The State of Enrollment Marketing in Higher Ed – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other7

Apple Podcasts

Spotify