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Explore every episode of the podcast Field Trip Marketing

Dive into the complete episode list for Field Trip Marketing . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–9 of 9

TitlePub. DateDuration
Welcome to the Joy Field Trip30 May 202600:14:28

Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice rooted in authenticity. Learn how to embrace curiosity, storytelling, and joy to transform your business approach without massive budgets.

Key insights include:

  • The power of storytelling and authenticity
  • Building deeper connections through joy-based marketing
  • Practical tips for cultivating creativity in your business

Perfect for small business owners and solopreneurs, this episode will inspire you to see your business through a more joyful lens. Join Kirsten on this β€œjoy field trip” and start noticing what’s already wonderful around you. Your next breakthrough is just a curious step awayβ€”hit play now.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

What Happens When You Get Curious with Tiffany Pratt01 Jul 202600:34:32

Tiffany Pratt has built a career out of one simple belief: that curiosity is the most powerful creative tool you have. And that most of us stopped giving ourselves permission to use it a long time ago.

In this episode Kirsten talks to Tiffany, artist, designer, and brand storyteller, about what it actually looks like to build a business from a place of joy. How she has moved through interior design, television, product development, and brand work without waiting for perfect conditions or the right budget. And why the willingness to just try something, to move things around, to see what happens, is not a personality trait. It is a practice.

This one will make you want to go make something.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

The Joy Points Exercise: Let Me Walk You Through It24 Jun 202600:14:27

Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night.

But what if you started with what genuinely delights them instead?

In this episode Kirsten walks you through the Joy Points exercise, the tool she uses with every client to shift marketing away from pain and toward what actually lights people up. All you need is twenty minutes, something to write with, and one specific person in mind.

This one is worth doing, not just listening to.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

When Did We Stop Doing Things Just for the Joy of It?17 Jun 202600:13:23

We say we don't have time for the things we love. And then we scroll for hours.

That is not a time problem. It is a permission problem.

In Episode 3 of Field Trip Marketing: The Podcast, Kirsten shares what 26 women revealed about joy, offline life, and what gets in the way. And ends with a direct invitation to go on a real field trip this week.

Because the most resonant marketing you will ever create might come from the moments when you were not trying to create marketing at all.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

What People are Really Craving Right Now10 Jun 202600:14:12

Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.

People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like.

In this episode Kirsten Jordan takes you on a field trip into a shift she has been noticing, looks at five patterns showing up on social media right now, and asks one question that might change how you think about what your marketing is actually saying to people.

This is the Field Trip Marketing way. Go out, notice something, ask what it means. And bring it back.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

You Have a Better Story Than You Think with Rebecca Stanisic15 Jul 202600:30:54

Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough.

In this episode Kirsten talks to Rebecca Stanisic, content strategist and storyteller, about what actually makes people care, why the real thing is always better than the polished version, and what gets in the way of just saying the honest thing.

Learn more about Rebecca at:

Website: https://rebeccastanisic.com/
Instagram: https://www.instagram.com/bitofmomsense/

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

The Power of Being a Beginner with Nancy Macdonald08 Jul 202600:33:19

Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that.

In this episode Kirsten talks to Nancy, founder of Atelier 123, about the power of play and what happens when you give yourself permission to be a beginner at something. Why the not knowing is not the obstacle. It is actually the whole point.

For anyone who has been waiting until they feel ready, this one is for you.

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

Just Go for It with Erin Binns22 Jul 202600:30:36

Erin Binns has been walking with Kirsten most mornings after school drop off. And for a while she was quietly building something on the side. Something colourful. Something joyful. Something she had been putting off for years.

In this episode Kirsten talks to her friend Erin about Percy James, the handmade gifting brand she started when she decided to finally make time for the thing she had always wanted to do. They talk about what it actually takes to give yourself permission to begin, why doing something just for the joy of it is enough of a reason, and what happens when you just go for it.

This one is for anyone who has something they keep saying they will get to someday.

Find out more about Erin:
Percy James Instagram: https://www.instagram.com/percyjames.ca/
Erin's consulting website: https://www.erinbinns.com/Β 

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

What Is Joy, Really? A Conversation with Fernanda Villanueva31 Jul 202600:25:59

Most of us think we know what joy is. But do we?

In this episode Kirsten talks to therapist Fernanda Villanueva about what joy actually is, how it is different from happiness, what gets in the way of it for most people, and whether it is something you can choose or something that just arrives.

A conversation that will make you think differently about something you thought you already understood.

Learn more about Fernanda over at:
https://bloomwelltherapy.ca/

Let's connect:
Instagram: @FieldTripMarketing.ca
Subscribe to the Field Trip Marketing Newsletter
Work with me as your marketing coach!

Β© My Podcast Data Β· Independent project Β· Data from Apple & Spotify