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Explore every episode of the podcast Field Sales Unscripted

Dive into the complete episode list for Field Sales Unscripted. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Bridging technical and sales skills | Christian Hunter | Field Sales Unscripted | E16617 Sep 202500:35:45

In this conversation, Christian Hunter shares his journey from studying mechanical engineering to becoming a successful salesperson in the manufacturing industry. He discusses the significant changes in sales processes due to COVID-19, the importance of in-person meetings, and the lessons learned about customer relationships and handling rejection. Christian emphasizes the need for self-motivation in sales roles and the balance between providing structure and allowing creativity in sales management. He also outlines the future growth of his company in empowering American manufacturers through automation and the importance of individualized coaching for sales teams.


We hope you enjoyed this episode.



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Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/


Connect with Wesleyne Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills.


Visit transformedsales.com to learn more.

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Serious about shifting your sales team’s performance?


Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call


#fieldsales #salesleadership #mentorship #salescoaching #careerdevelopment #professionalgrowth #salesperformance #salesstrategy #leadershipmindset #timemanagement #accountability #remoteteams #salessuccess #teambuilding #personalgrowth #salestips #motivation #resilience #coachingculture #salesmanagement




Field Sales Unscripted, presented by Wesleyne Whittaker, is a podcast for ambitious sales professionals, frontline leaders, and field sales managers who want real, practical conversations about what it takes to succeed in today’s sales environment. Each episode explores personal career journeys, tactical selling strategies, and the mindsets that drive high performance. From mentorship and leadership to time management and team development, the show delivers actionable insights to help you grow personally and professionally - no fluff, just straight talk. Whether you're leading a team, building client relationships, or navigating change, this is your go-to resource for field sales success.

The Power of Customer Relationships in Sales | Anthony Williams | Field Sales Unscripted | E16510 Sep 202500:37:56

In this conversation, Anthony E. Williams shares his extensive career journey, highlighting his transition from a communications degree to becoming a self-taught electrical engineer. He emphasizes the importance of training, customer relationships, and the support of spouses in career growth. Anthony discusses his 'up or out' philosophy for career advancement, navigating team dynamics, and the significance of cultural competence in sales. He advocates for equity in the workplace and the necessity of self-advocacy, while also reflecting on the lessons learned from failures and bad management. The episode concludes with valuable advice for future leaders.

Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthony-williams-mba/




We hope you enjoyed this episode.



Like, comment, and subscribe to never miss a new episode of Field Sales Unscripted!



Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Connect with Wesleyne Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills.


Visit transformedsales.com to learn more.


Serious about shifting your sales team’s performance?


Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call


#fieldsales #salesleadership #mentorship #salescoaching #careerdevelopment #professionalgrowth #salesperformance #salesstrategy #leadershipmindset #timemanagement #accountability #remoteteams #salessuccess #teambuilding #personalgrowth #salestips #motivation #resilience #coachingculture #salesmanagement




Field Sales Unscripted, presented by Wesleyne Whittaker, is a podcast for ambitious sales professionals, frontline leaders, and field sales managers who want real, practical conversations about what it takes to succeed in today’s sales environment. Each episode explores personal career journeys, tactical selling strategies, and the mindsets that drive high performance. From mentorship and leadership to time management and team development, the show delivers actionable insights to help you grow personally and professionally - no fluff, just straight talk. Whether you're leading a team, building client relationships, or navigating change, this is your go-to resource for field sales success.

The Accidental Salesperson Journey | Michael Baraky | Field Sales Unscripted | E15609 Jul 202500:32:33

In this conversation, Michael Baraky shares insights from his journey as a salesperson at Beck Electric Actuators, discussing the intersection of engineering and sales, the importance of problem-solving, and the challenges faced in sales leadership. He emphasizes the need for trust, motivation, and understanding the economic landscape while navigating the complexities of customer relationships and internal dynamics.

Contact Michael here: https://www.linkedin.com/in/michael-baraky-11b53b38/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/


Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call


Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call


#careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy

Why You Need to Have Authentic Conversations with Customers with Brent Keltner20 Apr 202200:32:59

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • How he became a go-to-market and revenue acceleration leader (02:12)
  • Defining the authentic conversations that you can have with buyers (04:27)
  • Applying the skills he acquired doing qualitative market research to his revenue growth work (06:48)
  • Why you should start with your customer stories before going into your product (09:41)
  • Being a Revenue Officer: Getting the sales team, marketing team, and other team players in alignment (12:09)
  • Shifting your focus away from your product to thinking about your customer’s WHY (14:39)
  • The value of ensuring your core goal is to get into your buyer’s world (17:53)
  • Pattern recognition: The one thing that he took from his academic training into the corporate realm (22:47)
  • NOBODY cares about your product (28:36)

In this episode of the Science of Selling STEM, I will have a value-packed conversation with the Founder and President of Winalytics LLC, Brent Keltner, Ph.D. Winalytics is a go-to-market and revenue acceleration consultancy that helps clients reach their top growth potential by shifting from product-driven selling to value-driven go-to-market strategies. Brent is also the author of the forthcoming book “The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success” Brent brings to the role more than a decade of experience as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.  

His clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics. Brent and I will dive into the topic of authentic conversations: what they are, how to spot them, and how they differentiate a business. You will learn what authentic conversations with your customers should look like and how to build and train a sales team that can have these conversations. We will cover all aspects of having authentic conversations with buyers during our discussion. 

You’ll also learn how to find out if your sales team is currently having authentic conversations, and how authentic conversations can lead to better discovery calls and more sales. If you’re looking to differentiate yourself from the competition, having authentic conversations is the way to do it. Listen in to learn more!

Quotes

“Every phase of the buyer and customer journey starts with your buyer why and then your customer why. Then look at how you can make them more successful. You will grow faster, you will have better buyer and customer relationships, you will like your work more, and you will learn every day” - Brent Keltner

“If you wanna capture your customer stories, don’t just go and show up with a bunch of random questions. Ask 6 or 8 questions around what you think is your value” - Brent Keltner

“Don’t start with your product. Start with your customer stories” - Brent Keltner

“Shift from thinking about your product and focus more on a story around how a customer used your product” - Brent Keltner

“Don’t focus on sales skills, focus on sales skills in the context of go-to-market skills because we should all be running authentic conversations at different depths” - Brent Keltner

Resources Mentioned:

How You Can Strike Gold in Sales Easy with Jon Ferrara13 Apr 202200:34:30

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Highlights

  • Starting out his career on the shoulders of giants.
  • Dealing with the CRM challenges that salespeople face and where Nimble comes in.
  • How to go about effectively enabling your salespeople.
  • Selling GoldMine and taking a 10-year hiatus before starting Nimble.
  • Why empathy is important in sales leadership.
  • The diverse experiences that made Nimble the amazing CRM that it is today.
  • His pride and passion for family and helping people.

In today’s episode of the Science of Selling STEM, I had a chat with Jon Ferrara, the Founder, and CEO of Nimble, a social sales and marketing CRM company. He is a SaaS entrepreneur and CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine, in the 1990s. In 2010, he re-imagined CRM by building Nimble. John’s core values are building products that help others achieve their passion, plan, and purpose, and what drives his success. 

We will discuss how CRMs started and how to get usability and usage. Jon will then teach us how to sell and where to start with our selling. He will share how a big personal challenge he faced after selling GoldMine (His previous company) changed his life forever. And he will explain how Nimble is more than just another CRM solution. Enjoy!

Quotes

“People don’t buy great products, they buy better versions of themselves” - Jon Ferrara

“If you lead with empathy then you’re really leading with listening, and a desire to understand the people that you’re interacting with, and how you can serve them” - Jon Ferrara

“If you really truly get in the trenches with your team, with your customers, and understand their plight, and adjust what you’re doing with each of them in an individualized way, that resonates with people” - Jon Ferrara

“Leading your sales team with empathy really helps for you to better understand the constituency around them, to serve them better, and to produce more” - Jon Ferrara

“The best product comes from your own need, because you’re passionate about it and you understand the problem” - Jon Ferrara

Learn More About Jon in the Links Below:

LinkedIn - https://www.linkedin.com/in/jonvferrara/

Email - Jon@Nimble.com

Website - https://www.nimble.com/

Subscribe to Nimble and Use the Code “JON40” To Get a 40% Discount For The First 3 Months.

Connect with Wesleyne Greer:

  • Wesleyne’s Website - https://transformedsales.com/
  • Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
  • Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
  • Wesleyne on Twitter - https://twitter.com/wesleynegreer
  • Email Her at wesleyne@transformedsales.com

Why You Should Combine Philosophy and Execution in Sales with Ronnell Richards06 Apr 202200:41:52

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Ronnell Richards, the Founder of Business & Bourbon, a platform dedicated to helping people do business better. Ronnell has built a career out of creating businesses and developing sales professionals into high-level performers. He’s taught individuals how to feel part of a team and perform better as a result. He successfully strategized with both small and large businesses to take their progress to the next level. This has given him a unique perspective on success that he brings to every aspect of his life. 

As an award-winning entrepreneur, Ronnell knows what it takes to aim high and hit even higher. Within ten minutes of listening to Ronnell, you’ll see why he's been so successful as a sales coach, entrepreneur, business coach, speaker, and trainer. He and I discussed how his parents instilled in him the values that made him a success in sales and entrepreneurship at a young age, why philosophy is important in sales, what effective sales leadership looks like, and so much more. Get ready for the sales development training of a lifetime in this 42-minute episode.

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • How his upbringing equipped him for a long and successful sales and entrepreneurship career (01:59)
  • Shut the Hell Up and Sell: Philosophy + Execution in Sales (10:05)
  • Why you need to learn how to build a connection in a short period of time (16:00)
  • Disrupting an improperly built system that programs salespeople to be too product-focused (20:41)
  • How to help your sales managers consistently lead their teams to success (25:17)
  • Business and Bourbon: Creating an environment that’s conducive to building relationships and connection (30:24)
  • Everything he’s most grateful for (36:43)

Connect with Wesleyne Greer:


Connect with Ronnell Richards:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to

The Value of Intuition in Sales with Leslie Venetz30 Mar 202200:35:00

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had the great privilege of speaking with Leslie Venetz, a three-time head of sales and founder of a consulting company, Sales Team Builder LLC. Leslie is one of the biggest sales TikTok influencers in the game and although she's got a big following on TikTok, her message is so much more. She is super passionate about creating inclusive, respective sales teams to level up their profession of sales.

As you will hear for yourself, Leslie has a genuine passion for sales and helping others become the best they can be. She consistently and with pleasure, gives back to the sales community. We will talk about her inspiring professional journey in sales, how far we still need to go for more women in sales, bringing inclusivity to the sales industry, and so much more. Don’t miss out on this incredible episode. 

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • From a cold caller to a three-time head of sales (01:43)
  • How to know the difference between uncomfortable and icky in a sales role (03:16)
  • Rebuilding her confidence after leaving a toxic work environment (08:12)
  • Positively impacting salespeople that she had in her team (12:26)
  • Moving down from manager to individual contributor is not a step back (17:29)
  • Why it's important to set good boundaries between your work and personal life (22:11)
  • Being great at talking about sales on TikTok (28:28)
  • Having the courage to quit her corporate day job and become a full-time entrepreneur (32:14)

Connect with Wesleyne Greer:


Connect with Leslie Venetz:

Why Purpose is Powerful in Sales with Jordan Benjamin23 Mar 202200:30:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I sat down with Jordan Benjamin, the Founder of My Core OS. He built My Core OS to help teams and top performers create their personal Operating System to enable them to sustain peak performance and harmony between work and life. My Core OS works with companies and specializes in working with sales teams to help drive a growth mindset and open the doors for more effective learning and growth for your team.

For 13+ years, Jordan has been exploring different tools and strategies paired with neuroscience to understand how we can create sustainable peak performance. As a top seller at HubSpot since joining pre-IPO, leading mental health, resilience, and mindfulness trainings in and outside of HubSpot, he is continuously focused on helping humans show up at their best at work and home. 

Tune in as Jordan shares the backstory of his illustrious sales career and talks about the many different ways we as salespeople and sales leaders can build a framework to sustain top performance and learn the skills to unlock even more greatness. And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • His unexpected start in sales and the incredible journey to date (01:55)
  • The experience of being laid off and how he picked himself up (04:00)
  • Starting from the bottom at HubSpot, going up the ranks, and doing things differently (05:59)
  • Achieving balance: Optimizing your mornings, time blocking, goal setting, and more (09:30)
  • Supporting his team to be their best and the valuable mindset-oriented conversations he has with sellers (13:29)
  • Helping people build their personal operating system so they can perform at their best (18:33)
  • The power of finding the WHY of your sales career (22:34)
  • How coupling his work with giving has impacted his life (28:42)

Connect with Wesleyne Greer:


Connect with Jordan Benjamin:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on...

Scaling Your Sales Team and Revenue with Samantha McKenna16 Mar 202200:35:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Samantha McKenna, the Founder of SamSales Consulting. Sam is the former head of LinkedIn Sales Solutions, Enterprise, NYC, and VP of Sales at ON24.  She is an award-winning leader, who has broken over a dozen sales records across three different companies, created seven global sales programs for culture, training, and onboarding, and has been named a Top 50 Leader by Outreach.io, and Top 50 Women in Revenue by Engagio.io.  

She has been an individual contributor and executive in sales for the last 12 years and has spoken globally on the topics of sales, leadership, and technology. She is a brand ambassador for Linkedin and a highly sought-after speaker who spent her career doing two things; breaking records for herself, her employers, and now her clients. She always puts others first to ensure every client engagement she delivers has an exceptional experience. Sam will demonstrate (From her own hands-on experience) what successful sales leadership really looks like and how you should go about advancing your sales career. 

She will also share the tactics you can apply to thrive in entrepreneurship, and so much more. You won’t wanna miss this one. And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • Falling into sales despite not being into it at first (01:50)
  • What sales is really all about (03:52)
  • Taking time to build her skills and relationships before moving up the ladder (08:00)
  • Great sales leadership: How sales leaders can build great teams (13:25)
  • The WHY behind her transition into entrepreneurship (16:53)
  • Tips on how to succeed as an entrepreneur (19:33)
  • How she efficiently and effectively services her 100+ clients (24:23)
  • Building her brand with tons of experience before venturing into business (27:51)

Connect with Wesleyne Greer:


Connect with Samantha McKenna:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on

Moving Your Sales Team From Order Takers to Quota Breakers With Collin Mitchell09 Mar 202200:35:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I sat down with Collin Mitchell, the Co-Founder and CRO of Salescast, a thought leadership platform that works in revenue-first podcasts designed to create demand and expand networks. He is also the Founder and CRO of Monster VoIP, which operates as a streamlined communications platform. Collin is a 4X founder passionate about sales and serving others. 

He loves everything about sales and still makes cold calls for fun. In fact, he is a practitioner, not just a founder who wants to help people. He started out moving furniture until he got the chance to work in sales despite the fact that he had no college degree. There, he put in the work and went up the ranks to become a major account executive. By the age of 25, he had founded his first company, Monster Technology LLC. 

In our very candid conversation, Collin will share his sales story and journey as an entrepreneur and podcaster. He will also share his insight into how sales leaders can significantly increase their revenue and create scalable sales systems, and how podcasting can be used as a channel for sellers to reach their ideal buyers. Stay tuned to gain from all the valuable wisdom Collin had to share. 

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • How sales changed the trajectory of his life (01:48)
  • Hurdles he had to overcome as a new VP of Sales (05:25)
  • Why it’s important for every sales leader to understand what motivates each team member (07:50)
  • Transparency and good communication: The path to success for any sales leader (11:36)
  • Getting the Sales Leadership MBA (14:39)
  • Leaving the corporate life as VP of Sales to start a company that they grew to $5 Million in annual revenue within 26 months (17:12)
  • Vulnerability and humility in sales leadership (24:24)
  • Helping people start and monetize their podcasts (28:09)

Resources Mentioned:


Connect with Wesleyne Greer:


Connect with Collin Mitchell:

Problem Solving Sales with Alexis Scott02 Mar 202200:36:38

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Alexis Scott, the Partnerships Manager at Aspireship, an industry recognized reskilling and job placement platform that helps you pivot your career into SaaS sales. Alexis is a well-rounded sales leader with a diverse background of industry experience, from hospitality to technology. She has adapted and grown throughout her career. Her passion for building relationships and dynamic organizations, and her experience building sales teams makes her a powerhouse in the development of employer partnerships. 

The partnerships she builds with dynamic technology companies facilitates the hiring of Aspireship graduates and  individuals looking to start careers in software sales. Alexis has amazing views regarding sales, self-awareness, and the difference between being picky or particular. She will share all that and more in this episode. You won’t wanna miss out on the juicy sales tips she will share. Stay tuned.

And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.

On Today’s Episode of the Science of Selling STEM:

  • The journey from a beverage cart girl at a golf course to a sales leader (01:46)
  • How her combined experience in customer service, hospitality sales, and marketing helped her move up the ladder (04:28)
  • Ending up with a team of 70 under her leadership within a short time (07:50)
  • Moving from a solo salesperson to the leader of a team and managing to keep every team member productive (12:44)
  • The trauma of being let go out of the blue with her entire team including her boss (14:37)
  • Deciding to follow her passion after the job loss within a global pandemic that eliminated job opportunities (18:10)
  • A mindset game: The internal tug of war of sales every salesperson has (22:59)
  • Why salespeople should focus on asking questions and solving problems (27:16)
  • From a dark place to changing lives at Aspireship (31:27)

Connect with Wesleyne Greer:


Connect with Alexis Scott:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and

Embracing Transparency to Sell Better with Todd Caponi23 Feb 202200:35:26

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I interviewed Todd Caponi, the Founder, Speaker and Workshop Leader at Sales Melon. Todd is the author of a three time best book award winning and international best-seller, “The Transparency Sale”. He is a multi-time sea-level sales leader, behavioral science and sales history nerd. He’s guided two companies to successful exits. His next book, “The Transparency Sales Leader” is planned for the Spring of 2022. 

Todd built the revenue capacity of a tech company from the ground-up into Chicago’s fastest-growing, helped drive an organization to a successful IPO followed by an acquisition worth almost $3B, and in another organization his turnaround efforts were rewarded with a successful exit and the American Business “Stevie” Award for Worldwide Vice President of Sales of the Year.

Todd was gracious enough to reveal his hard-earned sales secrets including how to engage potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience. If there has ever been an episode that you mustn’t miss, it’s this one. So stay tuned and if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE.

On Today’s Episode of the Science of Selling STEM:

  • Inspired by his dad to go into sales and combining it with his passion for leading and teaching (02:02)
  • Becoming a good sales leader despite having been an average sales person (03:48)
  • The experience of leaving his franchise business to become a new sales leader (05:48)
  • Using the five Fs framework to successfully build process (10:26)
  • Why every sales leader should embrace their flawsomeness and ensure that they don’t just focus on the forecasts (14:18)
  • How the negative are needed in order to trigger a purchase decision (17:51)
  • Breaking down his passion for sales history (26:12)
  • Taking sales back to being a respected profession (30:32)

Connect with Wesleyne Greer:


Connect with Todd Caponi:


Resources Mentioned:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM...

Moving the Needle with Skill Based Sales Development with Amy Franko16 Feb 202200:33:17

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a chat with Amy Franko, a keynote speaker, sales strategist, and author specializing in B2B Sales and Sales Leadership Development. She works with professional services, insurance, and technology organizations to accelerate their growth. With over 20 years of client-facing sales experience, Amy began her career with global companies such as IBM and Lenovo before taking a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. Since that time, the company brand offerings have evolved. It’s now known as Amy Franko Associates, with a specific focus on sales and leadership excellence.

Her book of business includes some of the world’s most recognizable brands and her book, “The Modern Seller” is an Amazon Best Seller, and was named a top sales book by Top Sales World. She is recognized by Linkedin as a top sales voice. Amy shares her journey in sales from starting out in inside sales and how powerful having a technical background was in helping her grow to a leadership position. Along the way, she discovered that her number one skill was her ability to uncover problems, engage with customers, and sell. 

She says the way to go for anyone who wants to thrive in sales is to build up one skill at a time and have engaging conversations one customer at a time so that with time one will have created a whole body of work and success. If you’re just starting out and you’re feeling discouraged, she says you have to start where you’re at and stick with it until you’re good at it. Tune in to learn more about that and how she applies skill-based development to help sales teams win consistently. And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE.

On Today’s Episode of the Science of Selling STEM:

  • Being a natural-born leader and putting it into practice until she got to where she is today (02:07)
  • The one thing that propelled her interest in sales (05:02)
  • How her technical experience helped her grow in her sales career (08:04)
  • Diving into entrepreneurship after proper planning (10:16)
  • Realizing her number one ability was selling and uncovering problems (12:10)
  • Marrying her sales skills with her consulting background (13:53)
  • Living at the intersection of her personal and professional life in the form of leadership (16:47)
  • Helping leaders and salespeople with skill-based development (20:52)
  • Struggling with conflict avoidance and how she has learned to deal with it (27:11)
  • Her pride in the business she’s been able to build in the last 15 years (28:56)

Connect with Wesleyne Greer:


Connect with Amy Franko:

The Evolution of Sales in a Post-COVID World | John MacDougall | Field Sales Unscripted | E15502 Jul 202500:31:53

In this conversation, John MacDougall shares his extensive journey in sales, detailing how he started right out of college and navigated through various roles in the industry. He discusses the significant changes in the sales landscape over the past decade, particularly due to COVID-19, and the challenges of modern sales, including the importance of face-to-face interactions and creative outreach strategies. John emphasizes the need for persistence and patience in building relationships and closing deals, especially in a long sales cycle environment. He also reflects on his transition from management back to direct sales, highlighting the satisfaction he finds in personal sales achievements.

Contact John here: jmacdougall@southmedic.com


Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call


#careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy

Science to Sales 101 with Tom Slocum09 Feb 202200:33:41

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I spoke to Tom Slocum, the Program Director at RevGenius, a community for those in revenue-generating sales and marketing roles. Tom is also the Co-Founder of RevLeague, an exclusive community within RevGenius that helps SDRs and AEs become proficient at their jobs and blow past goals to outperform their peers. He is a sales leader with over a decade of sales experience. He finds his passion in helping startups scale their go-to-market teams and enabling sales reps to be more human in their outreach. 

Tom has had an incredible sales career that has evolved multiple times between operating within diverse industries (Including being a car salesman). He will be sharing the valuable takeaways that enabled him to grow into a sales leader and now an incredible sales coach. He will also teach us how to master the science of sales so we can consistently hit quota and succeed in sales regardless of the role or industry we are in. Stay tuned for that and so much more. And if you ever need help with a sales or leadership issue, don't hesitate to book a complimentary clarity session with me HERE.

On Today’s Episode of the Science of Selling STEM:

  • Being a car salesperson and the crazy ups and downs of building his extensive sales career (01:39)
  • Why there is a science to sales and why every salesperson should master their sales success formula (06:10)
  • Sales Leadership 101 - How a sales leader can coach their team to find their individual strengths and the sales formula that works for them (10:53)
  • Transitioning from sales in a business and consumer space to a corporate B2B space (12:24)
  • Breaking down how sales works in the SaaS industry (14:42)
  • Leaving the 9 to 5 to become a coach and build a community around helping people with sales development (18:20)
  • Differences between being a sales leader and being a sales coach (21:03)
  • The power of the third party outside opinion in accelerating a salesperson’s growth (22:53)
  • How companies are increasingly investing in the development of their salespeople (24:04)
  • The fulfillment he gets from helping people level up (27:03)

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Winning Big For Female Sales Leaders with Gabrielle Blackwell02 Feb 202200:34:50

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this special Black History Month episode of the Science of Selling STEM, I had a chat with Gabrielle “GB” Blackwell, the Manager of Business Development - Strategic Accounts at Airtable. Gabrielle is a repeat LinkedIn Sales Star and has built 10,000+ followers over the past year. She leads a team of business development reps where she partners with people to cultivate a healthy culture of learning, development, and collaboration. She’s also the Co-Founder at Women in Sales Club, an organization built to drive conversations around enabling, empowering, and promoting women within the sales profession. 

She mainly focuses on driving content and community. She will share how she overcame insurmountable odds to thrive in sales within the tech space, especially as a woman. She will also talk to us about her people-centric approach and how her infinite curiosity about her team members gets the best out of them. Our conversation will definitely be of great value to you as we also discuss what it takes for sales leaders to build teams that always win, and so much more. So don’t miss it. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • Starting in sales out of desperation only for it to actually align with her vision in life (02:44)
  • Why it’s important for every sales professional to lay out a road map for their career (05:50)
  • Becoming a top-performing 3xing sales development rep in her first sales role (08:30)
  • A Path Less Traveled: How she became a sales manager (10:15)
  • Having the cards stacked against her as a woman of color in the tech industry and how she overcame it to win big (16:47)
  • Rebuilding her sales career despite having a misdemeanor (20:20)
  • Mentoring others to invest in relationships with their sales leaders (25:08)
  • The inspiration behind her co-founding Women in Sales Club (27:58)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Get Found Online With Elaine Lindsay26 Jan 202200:20:35

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this re-broadcast episode of the Science of Selling STEM, I had a chat with Elaine Lindsay, the CFO of TROOL Social Media. Elaine works with entrepreneurs to achieve more visibility online. She serves to get you found fast and first in search results! You can be Google’s preferred choice in your niche when you harness the power of your Mindset + Website + Social Media + SEO efforts altogether.

Elaine believes INTEGRATION is KEY to all you do, especially in the digital space. Online since the dial-up modem, Elaine created her first website for a regional counselor in 1999 and immediately knew there must be more to assure your business would stand out in the digital space. Enjoy the episode and if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Who Elaine is and how she works with entrepreneurs 40+ to achieve more visibility online (01:53)
  • Getting to the top of search results by crafting your words to fit your niche (04:08)
  • Integrate your NAP - Name, Address, Phone (06:25)
  • Stay in your lane- maintain your authority in your niche ()
  • Speak to one person... In all ways it’s about them not you ()

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Subscription Selling Success With Shannon Wayman19 Jan 202200:15:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this re-broadcast episode of the Science of Selling STEM, I spoke to Shannon Wayman, a Senior Coaching Manager at Calibrate. Shannon is a proven business leader, and she offers a track record of achievement in leading territory management, change initiatives, strategic growth, staff development, project management, and program implementation. 

She demonstrates excellence in ensuring smooth business operations through periods of growth, restructuring, and turnaround while working to optimize talent, customer service, and top/bottom lines. She offers leadership skills to coach and mentor teams in creating a positive customer experience, driving quality outcomes. Enjoy the episode and if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Who Shannon is and how she is a proven business leader with expertise in driving business through engaging and motivating people (01:45)
  • Why subscription memberships are like a marriage (04:26)
  • How to build and nurture the relationship (05:15)
  • The value of a single member and personalizing your communication with them (07:00)
  • The importance of keeping members engaged (11:32)
  • Building an internal team of champions who can deliver results (13:06)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Motivating a Billion Dollar Team with Curt Tueffert12 Jan 202200:29:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I spoke to Curt Tueffert, the VP of Sales Development at DXP, a Houston-based business that is a one billion dollar industrial distributor. He is the 2016 winner of the Stevie Award for his work in sales development. With over 30 years in the art and science of professional selling, he has experienced a great deal of success while overcoming many obstacles. He is also an adjunct professor at the University of Houston and his tenure includes teaching at the undergraduate and graduate levels in the areas of Sales and Business Communication. 

Curt is the author of “5 Stones For Slaying Giants” and “201 Sales Motivators.” He is considered “America’s Master Sales Motivator” due to his high energy, enthusiastic audience presence, and knowledge of sales motivation. He understands that motivation and knowledge can be combined to create the outcomes required to be successful. He communicates a balance that gives people the right tools to get and stay motivated. Curt talked about his journey to sales leadership and shared why hard work and strong leadership are valuable. 

He also highlighted the importance of personal touches and creating an automated cadence to help deliver on a timely basis, and so much more. Make sure you tune in to sample some of Curt’s wealth of knowledge and experience. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • Going after his passion and how it led him into award-winning sales leadership (02:18)
  • How being tenacious contributed to his success (06:05)
  • Getting started in the world of sales training and later on moving into the corporate arena (07:34)
  • The freedom he gets from DXP to perfect his craft and how that adds value to the company when he shares what he learns with his team (11:55)
  • Explaining why a sales manager’s role is to solely manage things and lead people (13:43)
  • Implementing a new CRM system so they can spend more intelligent time in front of their customers and help their sales managers manage in the 21st century (19:11)
  • His biggest and most memorable accomplishment (24:54)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this...

How to Achieve and Sustain Exponential Sales Growth with Nate Severson05 Jan 202200:23:53

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had a candid conversation with Nate Severson, the Regional Sales Director at Applied Products, Inc. He has spent his entire career in the adhesives industry and has worked at startup companies, multinational corporations, and everything in between. In his 14 years at Applied Products, he has held a wide variety of roles, including territory manager, technical and innovation manager, equipment division manager, and eastern region sales director. 

Nate is passionate about helping his customers and ensuring his team is delivering on the promise of being a proven partner. He especially enjoys finding solutions to the variety of unique challenges customers present, whether they’re building buses and airplanes, or sealing cereal boxes. He has a bachelor's in Applied Science from the University of Wisconsin with a minor in Chemistry.

Whether you're a seasoned team leader or a newly promoted manager with a record of outstanding sales performance, this episode will serve you loads of value as Nate shares how to successfully manage a team and so much more. Feel free to also book a complimentary clarity session with me HERE if you need help with any sales or leadership issues. Stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • His 14-year journey to becoming the amazing sales leader that he is today (02:40)
  • Moving away from phone-based sales to dive into engaging directly with customers (04:51)
  • Best practices he has found to work when it comes to onboarding new salespeople (07:05)
  • Why he has stayed with Applied Products, Inc. for 14 years (10:23)
  • How they invest in their salespeople to ensure that they retain them in the long term (13:58)
  • Challenges that they have overcome within the last two years (16:42)
  • Focusing on specific products and segments to take the business to the next level and stay competitive (19:00)
  • Growing a business exponentially by supporting your team to be their best (22:06)

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Growing A Sales Team Organically with David Vanden Boom15 Dec 202100:28:27

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I had the pleasure of hosting David Vanden Boom, the Director of Sales at Hoover Circular Solutions (Hoover CS). He has experience in oil, energy, and chemicals, and is an expert in coaching, negotiation, business planning, operations management, sales, and market research. David is a self-directed professional with an MBA specializing in management and organization theory.

Hoover CS provides sustainable packaging solutions that facilitate circularity across the supply chain, yielding an optimized environmental footprint through reduced plastic, water conservation, and lower greenhouse gas emissions. It achieves that by combining its large rental fleet of reusable IBCs, catalyst bins, and ISO tanks with integrity management and fleet management services. The company paves the way for customers across the chemical, refining, and general industrial end markets to move away from single-use containers.

David started out as an elementary level teacher and moved up to teaching at the collegiate level before transitioning into the finance industry. He, later on, got into the chemical industry where he started in sales, and has thrived to where he is today. David’s wisdom in how to grow in a sales career all the way to the top is incredible, and you will definitely benefit a lot from what he will share. So make sure you don’t miss the episode. And as always, if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Interesting career transitions: Starting out as a teacher and evolving into other roles before settling on sales (01:54)
  • How he started working in the finance industry and some of his biggest takeaways from working in education (02:39)
  • Leaping into chemical sales through a connection he made in finance (05:31)
  • Why salespeople are always afraid to say, “I don’t know” (08:46)
  • What he did to find his footing in chemical sales (10:27)
  • The smooth transition he had into sales leadership and what helped him get there (13:27)
  • Growing your team to go into new markets or territories (17:08)
  • Situations where a sales person’s accountability is not an issue (19:31)
  • Taking pride in the relationships he has built with customers and colleagues (22:21)
  • Secret Revealed: A sales person’s greatest asset (23:55)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social...

Sales Managers Who Win Consistently with Wesleyne Greer08 Dec 202100:20:19

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be breaking away from the usual format of our show to share an interview that I did with Lee Kantor of the Coach the Coach Radio show by Business Radio X. I started off by sharing how I moved from being a career chemist to achieving sales leadership success and helping other sales leaders achieve success within the organizations that they serve. Most emerging sales managers receive little or no training before taking on the job. That is a huge mistake. 

The climb from individual contributor to manager is worth planning and preparing for, because this role is not only among the toughest on the organizational chart, but it is also the one that offers the most upside (and downside), both personally and for the organization. I’ll talk about how I work with them to teach them how to manage up as well as manage down, and how they can build effective sales processes, hire better people., and speak to upper management to ensure what they're doing is getting heard throughout their organization. 

Lee Kantor and I covered a lot of ground in this conversation, good for leaders and reps alike to hear. So don’t miss out. And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Running a sales leadership coaching firm that helps sales leaders build effective sales processes, hire better people, and getting heard throughout their organization (00:52)
  • Transitioning from being a chemist to an international sales manager (01:42)
  • The first key to leading a sales team (02:54)
  • Are people born with sales in their blood? (03:17)
  • Teaching Gap selling: The problem-centric way to sell (05:19)
  • Why sales training cannot work without behavior change (06:24)
  • An industry to industry analysis of the salesperson’s role (08:09)
  • Breaking through bias against sales within organizations (09:44)
  • What coaches and consultants can do to improve their sales (11:55)
  • A 6-Month Impact Journey: Helping a client who had been turned down for a promotion to achieve great milestones (14:00)
  • Helping sales managers get to where they need to be as quick as possible (15:44)

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Connect with Coach the Coach Radio & BRX


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Continuous Learning, Grit and Authenticity with Kristin Shunk01 Dec 202100:31:00

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Kristin Shunk, the Senior Director of Sales at Hyperfine, a company whose mission is to make MRI accessible to every patient, regardless of income or resources. Their Swoop® Portable MR Imaging System™ addresses the limitations of current imaging technologies. Swoop wheels directly to a patient’s bedside, where it plugs into a standard electrical outlet and uses an Apple iPad® for control. Images display within minutes, enabling critical decision-making capabilities across various clinical settings such as neurointensive care units, emergency departments, pediatrics, and more. 

Kristin is a transformative leader whose career spans startup, midsized, and large medical device businesses that specialize in general neurosurgery, neurology, epilepsy, neuro-oncology, functional neurosurgery, spine, and neurocritical care management. She specializes in building high-performance teams and developing effective commercial strategies. She’s passionately committed to improving patients’ lives by offering game-changing, disruptive medical technologies. Kristin believes that transformative medical devices in the hands of physicians can change the lives of many and she certainly makes that happen in a big way. Stay tuned as she shares how she has built such an incredible sales career and the tips and strategies we can use to achieve the same.

And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Her leadership experiences working for startup, midsized, and large corporations (02:24)
  • The core competencies to keep in place as a leader no matter the dynamic environment you’re working in (04:55)
  • Finding the WHY: Making sure sales is about serving and helping people (08:28)
  • Getting into medical device sales even before it was even a thing (09:48)
  • Transitioning from the operating room into companies doing cutting-edge work (13:42)
  • Challenges associated with learning new technologies and building sales teams around them (16:57)
  • Why hiring salespeople who have grit and authenticity is important (18:22)
  • Coaching salespeople to be the best according to their specific skill sets (21:41)
  • Building a team of excellence and the excitement of scaling their business (25:02)
  • Being proud of her accomplishments as a leader in the medical device industry (28:34)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other...

How to Appreciate Your Sales Team with Wesleyne Greer24 Nov 202100:19:33

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be flying solo to share some Thanksgiving wisdom with you. As a sales leader, you want every member of your team motivated, excited, and committed to hitting goals and bringing in revenue. Usually, the positive attitude you seek from each salesperson starts with you. Each person on your team looks to you for guidance, affirmation, and appreciation. There are a lot of salespeople out there who unfortunately do not feel appreciated by their managers or their company, I've seen it first-hand. 

Some salespeople are made to feel like a commodity, a simple tool used by the business. While salespeople are typically very self-motivated, recognition of their efforts is still important. It’s often that formal recognition that drives your sales team to go above and beyond. Beyond that, it’s also just a nice thing to do. And it helps cultivate a positive work environment. The same basic principle of thanks and giving also similarly applies to customers too. That’s why in this Thanksgiving episode, I’m going to tell you some of the great ways to show appreciation to your sales team and customers so you can keep sustainably growing your sales. Enjoy!

And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Remembering the human element of things in order to give thanks to your sales team (01:23)
  • Using altruistic motivation to inspire your salespeople to perform at their best (03:26)
  • The value of taking time in the next 30 days to have a human-to-human conversation with your salespeople (09:00)
  • Appreciating the departments that are instrumental to the success of your sales team (10:45)
  • Customer Appreciation: Recognizing a customer’s value, improving customer satisfaction, and fostering meaningful customer relationships (13:24)
  • Being the glue that brings the business units in your company together (16:36)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Building a Sales Team from the Ground Up | Jim Boehnlein | Field Sales Unscripted | E15425 Jun 202500:26:47

In this conversation, Jim Boehnlein shares his journey with UVI, an AI-based vehicle inspection company, discussing the challenges and successes of building a sales team and navigating the startup landscape. He emphasizes the importance of understanding client needs, the cultural fit in hiring, and the value of a renovation mindset in leadership. Jim reflects on the lessons learned from failures and the significance of personal growth in achieving success.

Find Jim on LinkedIn: https://www.linkedin.com/in/jimboehnlein/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

#careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy

Finding Your WHY in Sales with Rick Barnett17 Nov 202100:29:42

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Rick Barnett, The Founder and President of Rep-Lite, a company that helps medical manufacturers build qualified sales and service teams through a proven talent management model that revolutionizes healthcare. Rick is responsible for spearheading a strategic development process that allows manufacturers to experience maximized potential with limited resources. He has initiated and instituted his process to allow several manufacturers to experience exponential growth within the division that it was applied to. With over 30 years of experience, Rick serves a diverse range of clients seeking cost-effective solutions that increase efficiency, build customer loyalty, and improve operational models. 

He is experienced in minimally invasive surgical procedures, management, technology, manufacturing operations, quality, finance, customer support, and strategic planning. As a participative executive, he thrives on improving performance through innovative, strategic thinking and engaging individuals in the success of the business. Join us as Rick shares his wealth of experience on how every business can instill customer success, strengthen operational capabilities, and build strong, talented individuals and teams that contribute to long-term success.

On Today’s Episode of the Science of Selling STEM:

  • A long journey in sales starting out with insurance sales (01:43)
  • Building a growth-oriented team and succeeding in servant leadership (05:02)
  • Why every business should define the WHY behind their daily activities (07:50)
  • Balancing the tactical side of STEM sales with the human element side of it (10:30)
  • The inspiration behind starting Rep-Lite (12:10)
  • How having a minor league sales team helps their customers (16:01)
  • The time it takes for a new technical sales rep to become autonomous (18:38)
  • What to do to start developing a junior sales rep team internally (20:43)
  • Fulfillment from helping junior sales reps to achieve long and successful sales careers (23:54)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Leveraging Mindset Plus Sales Skill Set with Yinka Ewuola10 Nov 202100:31:02

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Yinka Ewuola, the Founder of Calla Success Systems and the creator of the FAB and FEARless BoostCamp. Yinka is also an international women's business coach, consultant, speaker, business and asset strategist, systems savant, a former investment banker, and founding member of UK Black Tech. She focuses on systems and leverage to ensure that the habits, environments, and processes in women’s lives and businesses support their deepest hopes, wildest dreams, and enable them to define success on their own terms.

Passionate about the holistic approach to improvement and success, she enjoys working with women looking to build businesses that play to their strengths, nourishes their souls, and also works around their busy and fulfilling lives, those not willing to settle for less. Yinka has a proven track record of developing bespoke solutions for women in leadership and has supported many through their journeys in business, education, and the charitable sectors. Join us as Yinka teaches us how combining our skills in sales with a strong mindset can help us thrive in our sales careers, and so much more.

On Today’s Episode of the Science of Selling STEM:

  • How she discovered the challenges that women in business face and became passionate about changing the narrative (02:21)
  • Going into investment banking to learn about money (04:49)
  • Why money is a great way for salespeople to keep score (07:21)
  • Choosing to leave the corporate world to jump into business (09:42)
  • The importance of every business owner having the need to sell (11:28)
  • Getting over her introverted nature so she could go out and start selling (12:31)
  • Helping women overcome self-limiting beliefs so they can be confident enough to sell themselves and their products (18:41)
  • Fearing less when you’re starting out in sales (23:04)
  • Undercharging: One of the chronic problems that face women in business (25:00)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Take Your Sales Career to the Next Level with Greg Stadjuhar03 Nov 202100:30:59

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In this episode of The Science of Selling STEM, I’ll be sitting down with Greg Stadjuhar, Senior Vice President Of Sales and Marketing at The Harloff Company which offers a full line of medical carts and storage solutions and can customize orders to meet their customers’ specific needs. Harloff medical carts have become known in the medical industry for high quality and long life, innovative and flexible design features, strong factory support, and favorable turnaround times.

Greg is a senior sales and marketing executive with a proven track record of outstanding results in developing business, developing teams, and business development opportunities, recruiting dynamic team players, rebuilding organizations, and bottom line (P&L) performance. He specializes in sales, business development, and divestitures. Greg possesses outstanding leadership capabilities while being able to motivate all aspects of a growing organization to produce a goal of liquidity event. Tune in as he shares his valuable experience and teaches us how we can perform at our best in different industries and lead sales teams to consistent success.

On Today’s Episode of the Science of Selling STEM:

  • His sales journey from when he started out to become the senior sales executive that he is today (01:37)
  • How to take your sales career to the next level (03:35)
  • Why you shouldn’t pigeonhole your sales career into one industry or product (08:00)
  • Getting up to speed transitioning from a sales position in one industry into a completely different industry (11:54)
  • Becoming a part of your client’s team instead of just being the salesperson (13:51)
  • What to do to be successful in a new sales position (17:15)
  • Effectively using storytelling in your sales process (21:46)
  • The pride of seeing the success of salespeople he trained throughout his career (26:17)
  • Developing and growing your team as a sales manager to facilitate the growth of your company (28:44)

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How to Be an Authentic Sales Leader with Kris Krustangel27 Oct 202100:26:39

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In this episode of The Science of Selling STEM, I’ll be sitting down with Kris Krustangel, Vice President of Business Development at Saluda Medical, a global neuromodulation company leading the development and commercialization of data-driven, personalized therapies for patients with chronic pain. The company’s first product, Evoke®, is a closed-loop spinal cord stimulator (SCS) system designed to treat chronic pain, a condition that affects more than 540 million people globally. He focuses on innovating strategies for success while increasing the capacity of his team’s performance along the way. 

Passion, authenticity, and results have been consistent themes in his career. Having started in pharma, he then took on a 20-year career in medical devices. He served in many roles from a clinical specialist to a frontline manager and everything in between. Kris joins us to share his journey and impart great lessons and insights from his sales experience for those who are in pharma and want to make that pivot to medical devices. He also tells us about his passion for helping and serving other people, showing us how true leaders work and how they inspire. Don’t miss out on this valuable 26-minute episode.

On Today’s Episode of the Science of Selling STEM:

  • Starting out in pharmaceutical sales then pivots into medical device sales and ends up as the Vice-President of Business Development of a global neuromodulation company (01:46)
  • The overall experience he had working in the operating room (03:05)
  • Selling a solution while becoming the solution to the target customer’s need (05:06)
  • Transitioning into leadership and his passion for helping and challenging others (06:12)
  • Leaving an established company to join a startup (06:59)
  • Being successful consistently by learning to prioritize and focus (08:09)
  • How he helps his team manage their time so they can always stay on track (10:40) 
  • Why it’s important for leaders to act early when it comes to performance conversations (13:49)
  • Empathy + technical skills to work successfully in the neuromodulation space (15:57)
  • Achieving clarity and focus when working for a startup (19:00)
  • Having the wisdom and confidence to know what you know and the humility of what you don’t know (23:54)

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Resilient Women in Sales with Alyssa Huffman20 Oct 202100:29:28

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In this episode of The Science of Selling STEM, I’ll be sitting down with Alyssa Huffman, the Director of Marketing and Clinical Development at Fuse Medical, an emerging medical device company committed to the advancement of anatomical motion, preservation, and restoration by offering surgeons a fully comprehensive implant product selection for use in diverse areas. She is the CEO of her own company, Allumin8, a medical device company that combines historically significant orthopedic and spine technologies with the future of regenerative therapies. She also does consulting work in the private equity space for Neos Equity Group, LLC.

Alyssa has spent 2 decades in award-winning sales, contracting, distribution, marketing, product development, leadership, and team building. She focuses specifically on medical devices, biologics, capital equipment, robotics, and pharmaceuticals for growth strategy implementation. Her main passion lies in organically growing dynamic teams focused on uniting healthcare communities to develop medical devices, protocols, and techniques with the highest level of clinical evidence and innovation. Alyssa will share how we can apply strategy to consistently achieve sales goals and how more women can get into sales (Especially STEM sales) and grow into sales leadership roles. See you on the inside!

On Today’s Episode of the Science of Selling STEM:

  • Working in advertising until she got a chance to get into technical sales via a sales position in medical devices (02:03)
  • How she developed a passion for sales (05:14) 
  • Why she applied resilience and perseverance in her sales career (07:29)
  • The struggles of being an independent 1099 sales rep (09:34)
  • What being a woman in sales working in the OR was like for her (12:10)
  • Applying strategy to thrive in sales (13:28)
  • Transitioning gradually from being an individual contributor into leadership (17:23)
  • The small pipeline of women in STEM sales, current trends in the space, and what inspired her to start her own business (22:00)
  • Developing a team of bright people who believe in your business and its core mission (25:05)
  • Never Give Up: How more women can get into medical device sales (28:06)

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Success as a Woman in Sales with Meghan Long13 Oct 202100:39:49

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Meghan Long, the Regional Sales Manager for Trevena, a biopharmaceutical company focused on developing and commercializing novel medicines for patients with central nervous system (CNS) disorders. She serves Trevena as an employee of Syneos Health. Meghan is an enthusiastic, collaborative, and highly-driven leader with 17 years of industry experience, 8 years of sales management, extensive buy-and-bill and contracting background with a record of triple-digit growth and success across medical device, biologics, and pharmaceutical products in IDN’s, academic institutions, and the private equity segment.

She applies unparalleled energy and strategic thinking to enhance culture, inspire, train, and propel performance in representatives and colleagues. From starting out as a sales intern to becoming an executive sales leader, Meghan has through the years kept up on trends, stretched her knowledge, developed new skills, and experimented with fresh approaches. As a sales leader, she creates an environment that challenges her salespeople to grow and find better ways thereby up-skilling her entire team. If you’re a female salesperson looking for some inspiration, then tune in to this episode. You won’t regret it. Enjoy!

On Today’s Episode of the Science of Selling STEM:

  • From highly competitive intern sales to pharma and device sales (02:26)
  • Taking on a sales leadership role (10:01)
  • Going down to the bottom of the resume when hiring salespeople (14:21)
  • Knowing and understanding your client and their product beyond just having a relationship with them (16:11)
  • How she has been able to employ diversity within her organization (19:23)
  • The differences in the way she engages, inspires, and motivates members of her sales team (23:48)
  • What it’s like working in sales as a mother (28:08)
  • Allowing your performers to work the way that works for them as long as they deliver (32:26)
  • Why every female salesperson should be tenacious (34:43)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media! 

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Killing it as a Woman in Sales Leadership with Jennifer Lauria Clark06 Oct 202100:33:28

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Jennifer Lauria Clark, CPIP. Jennifer is the Vice-President of Sales and Account Relationship Management for CAI, where she is responsible for business development project engineering, commissioning and qualification planning, protocol development and execution, project startup, and coordination, among other duties. She has 18 years of experience in the regulated industry. She held positions as a consultant, where she provided services for MERCK, GSK, Biogen, and others.

Previously, she held positions at Yonkers Industries where she provided services for Merck, BD, GSK, Biogen, and others. Jennifer Lauria Clark has been a Member of ISPE for more than 19 years and is actively involved in the Society's local and international activities. She is the Past President of the ISPE CaSA Chapter, is a member and Past Chair of ISPE’s Emerging Leaders Committee, and is a past member of ISPE’s Pharmaceutical Engineering Committee. Currently, Jennifer Lauria Clark is the Chair of the International Women in Pharma team and is the chair of the 2020 Annual Meeting Planning Committee.

She has a degree in Industrial Engineering from North Carolina State University and earned her CPIP designation in 2012. She is also currently working on her MBA from NC State Jenkins School of Management. Jennifer is passionate about people and enjoys spending time getting to know individuals and helping solve their problems. Tune in as she shares her experience and wisdom as a woman in sales who leads an entire sales organization, and keeps killing it year in year.

On Today’s Episode of the Science of Selling STEM:

  • Her indoctrination into the pharmaceutical/biotech industry from a young age (01:52)
  • The journey from individual contributor to vice-president of sales (04:23)
  • How the dynamic of two women running the sales organization in a very technical company was like (06:42)
  • Why women in sales should soften the approach by standing their ground (08:25)
  • Applying active listening and empathy in collaborating with clients to create the best solutions for them (13:15)
  • Moments that had her doubting whether she wanted to be in sales (15:09)
  • Making sure you take some time out for yourself so you can perform better (18:00)
  • Learning how to work smarter not harder, and how powerful it’s been (19:52)
  • Implementing a new employee orientation to better sell solutions to clients (24:00)
  • Taking pride in helping create a marketing and sales organization in a company that didn’t think they needed it (26:27)
  • Achieving great success in sales from being genuine (29:01)

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From Chemist to Global Sales Manager with Coralyn Gonzalez01 Sep 202100:24:27

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In this episode of the Science of Selling STEM, I’ll be sitting down with Coralyn Gonzalez, the Head of Global Sales Excipients, Drug Delivery Systems at SPI Pharma. In her most recent role, she was the Sales Manager for Actives & Formulation Ingredients for MilliporeSigma, a Business of Merck KGaA. She has also held the roles of Area Sales Manager for Budenheim USA and Outside Sales Representative for Univar USA. 

Coralyn possesses a Bachelor’s Degree in Chemistry and an MBA in Strategic Management and Leadership. She has over 25 years of combined experience in the Life Sciences industry and has spent the last 20 in sales. Tune in as Coralyn shares her journey from working as a chemist to becoming a global sales manager and how she has been able to ensure consistent business growth in every sales role she has held in her career.

On Today’s Episode of the Science of Selling STEM:

  • Why she choose to be a chemist and eventually transitioned into sales (01:50)
  • Growing from regional account manager to sales manager with a team of different experts (05:00)
  • The power of risk-taking in sales (08:11)
  • How tons of exposure in different roles enabled her to be where she is today (09:23)
  • Collaborating with marketing and other relevant departments when developing sales strategy (11:33)
  • Employing systems and processes to make things easier for their salespeople (16:03)
  • Taking on a new undefined role and building a strong structure around it that leads to consistent business growth (19:22)
  • Being driven by challenge and helping her salespeople (21:30)

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How to Win in Technical Sales with Andy Reimink25 Aug 202100:24:55

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In this episode of the Science of Selling STEM, I’ll be having a chat with Andy Reimink, the CEO at HOH Water Technology, Inc., a third-generation family business serving customers in the industrial water treatment space. He is a strong sales professional with skills in customer relationship management, negotiation, budgeting, and water treatment. Andy will share his extensive sales wisdom and teach us how we can thrive as sales managers at different levels of the corporate ladder.

On Today’s Episode of the Science of Selling STEM:

  • The HOH Water backstory: What the US Navy had to do with the foundation of the company (01:48)
  • What it was like to be interviewed by his own father-in-law and how he worked his way up to CEO (04:00)
  • Intricacies of STEM sales and why starting from the bottom is a good way to take someone into sales (06:04)
  • His professional journey from salesperson to sales leader (09:37)
  • The challenges he experienced being a brand new sales manager that took over an existing sales team (10:52)
  • From managing a sales team to taking on an individual contributor role (14:15)
  • How he balances holding two executive roles simultaneously (15:55)
  • Bottom-Up: The core thing on the sales manager’s mind (20:00)

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Building a Strong Sales Team with Pete Tonsager18 Aug 202100:21:18

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In this episode of the Science of Selling STEM, I’ll be sitting down with Pete Tonsager, the Director of Worldwide Sales at MGK, a company that develops and delivers innovative insect control products. The youngest of nine, Pete worked several jobs while putting himself through college. His early work involved working in a composite wood research laboratory which served as a springboard to his career as a sales manager in specialty chemicals and composite products. He is customer-focused and a value-obsessed director of sales. 

He has had notable success in devising, defining, and executing short and long-term strategies to amplify revenue, sales, and customer service. He has an excellent history in managing budgets and ensuring efficient usage of the budget with aim of cost minimization. He is adept at assessing customer requirements and exceeding expectations for maximum client satisfaction and success. Companies he’s made a positive impact at including Sumitomo Chemical, Donatelle Medical, Liberty Diversified Industries, and Rehau. You won’t wanna miss this episode as Pete shares his great sales and sales team management wisdom with us. Stay tuned! 

On Today’s Episode of the Science of Selling STEM:

  • Learning how to educate customers instead of selling them and making sure you deliver value (01:49)
  • Why delivering value has nothing to do with the product you’re selling (02:40)
  • How he coaches his sales team so they can keep performing at their best (05:06)
  • Role-playing 101: How to make your role-playing sessions better (06:36)
  • Giving the fresh sales talent the same type of support as the more seasoned salespeople (09:21)
  • Developing a culture of collaboration within a sales team (10:30)
  • The challenges they faced from going virtual since the pandemic began and how they tackled them (12:30)
  • Remarkable achievements in helping salespeople achieve great results (17:15)

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The Art of Sales: Relationship Building & Accountability | JD Dupree | Field Sales Unscripted | E15318 Jun 202500:38:02

In this conversation, JD Dupree shares his unique journey from law enforcement to sales leadership at Bunzl Distribution USA. He discusses the importance of relationship-building in sales, the key traits to look for when hiring salespeople, and the significance of accountability and coaching in sales leadership. JD emphasizes the need for a growth mindset and continuous learning, especially in the face of economic uncertainty. He also provides insights on ensuring consistency across sales teams and the importance of investing in oneself for personal and professional growth.

Connect with JD on LinkedIn: https://www.linkedin.com/in/jddupree/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

#careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

How to Achieve 3x Sales Growth Within 18 Months with Chris Rombach11 Aug 202100:33:41

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Chris Rombach, the VP of Sales and Marketing at Asahi Kasei Bioprocess America, a leading developer of systems for pharmaceutical manufacturing and bioprocessing applications. Chris has held various leadership and sales management roles in leading B2B companies providing processing equipment to the Bio-Pharmaceutical industry through his 30-year career. 

He offers solutions that unlock efficiencies, improve safety and drive productivity in drug manufacturing. He will highlight the value of continuous learning in sales and talk about why a salesperson must first learn everything about the product they want to sell before they start selling it. He will also teach us what it really takes to kill it in technical sales so make sure you stay tuned and take notes. See you on the inside! 

On Today’s Episode of the Science of Selling STEM:

  • How getting into sales at a young age led him into Bio-Pharmaceutical system and equipment sales (01:07)
  • The satisfaction of selling practical solutions to common problems that pharmaceutical companies have (03:45)
  • Being promoted to a sales manager role and what the experience was like (07:35)
  • Understanding your sales team and build trust with them so you can help them succeed (08:41)
  • Why educating customers about the product you sell is very critical in the sales process (09:45)
  • Taking a greater level of professional management into Asahi Kasei Bioprocess America and the autonomy that comes with it (11:24)
  • Learning to listen and learn before making any sales moves (15:25)
  • Planning and prioritizing ideas and activities within a sales team (18:54)
  • How to drive behavior to get the desired sales results (21:26)
  • Re-implementing Salesforce to make their business more predictable and growing the business 299.6% (24:08)
  • Success derived from multiple people pulling and pushing in the same direction (26:55)
  • Understanding CRMs and how you want to use them before choosing the one to implement (30:06)

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Transitioning from a Technical Career into Sales Leadership with Eva O’Keefe04 Aug 202100:23:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be having a candid chat with Eva O’Keefe, the Vice President Sales at Azelis, a world-leading specialty chemicals distributor. She is an experienced vice president of sales with a demonstrated history of working in the chemicals industry. She previously worked for Horn/IMCD, where she was VP Strategic Accounts, and before that, she spent five years as sales manager for the former PT Hutchins, as well as with Dow as LATAM sales manager. She began her career with Arch Chemicals.

Eva is very skilled in sales, management, and specialty chemicals. She graduated from the University of Florida with dual degrees in Industrial and Systems Engineering and later attended the Graziadio School of Business at Pepperdine University where she earned her MBA. Eva will share her valuable insights on how one can translate their technical skills into sales leadership and emphasize the importance of continuous learning to succeed in sales. I can guarantee you that Eva won’t just be an inspiration but will also equip you with the knowledge you need to go out and kill it in your sales career. So stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • The incredible journey from getting two degrees to becoming VP of Sales (01:42)
  • Things that set her up for success as she transitioned from an engineer working in a basement to her current leadership position (05:43)
  • How her MBA taught her how to think strategically (06:45)
  • Leading better from investing in her personal and professional development (09:52)
  • Challenges she has had to overcome throughout her leadership career (12:35)
  • Starting in sales for a small business with 5% market share and scaling the market share to 75% (17:11)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Building Great Relationships with Referral Partners with Justin Duplantis28 Jul 202100:20:18

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In this episode of the Science of Selling STEM, I’ll be talking to Justin Duplantis, the director of Business Development for Bioinformatics CRO, a contract research company that serves the computational biology needs of biotechnology companies, with a focus on genomics. Justin Duplantis comes on to share how he started his career in retail sales and worked his way up to corporate-level management.

Justin is a talented recruiter and technical trainer with a proven record of sparking exponential growth and positioning companies for success. He is an Analytical chemist turned sales leader who graduated with an undergraduate degree in analytical chemistry from Louisiana state university. Justin has over 15 years of full-cycle project management experience working with Fortune 100 companies

On Today’s Episode of the Science of Selling STEM:

  • How he began his career to where he is now and his transition journey to something not chemistry related (01:33) 
  • Sales experience in the retail world and its relation to biotech (03:48)
  • Having relatability when approaching your customers in order to build rapport  (07:02)
  • His transition from analytical chemistry to retail sales and then to the bioinformatics world (07:50)
  • Pulling someone from outside the industry to bring diversity in perspective and thought (12:12)
  • Having a global perspective and creating relationships with referral partners (13:48)

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Applying Science to Sales with Katie Williams21 Jul 202100:22:24

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In this episode of the Science of Selling STEM, I’ll be welcoming Katie Williams, Ph.D. to the show. She is an applied mathematician and the Director of Business Development for Applied BioMath, a pharmaceutical and biotech service provider that builds systems pharmacology models to inform critical drug discovery and development decisions. Katie comes on to share her insights on the relation between science and sales, what problem solving within team environments should look like, women leadership in STEM, and effective lead generation.

Katie also serves as the President-Elect of Women in Bio, an international non-profit organization promoting gender parity in the life sciences. She is passionate about mentoring and building connections so that we can all grow and advance professionally. She earned her bachelor’s degree in Mathematical Biology from the University of Michigan and her doctorate in Applied Math from the University of Arizona with a dissertation titled "Anti-cancer treatment and the cell cycle: Cellular-level mathematical models." 

She also interned with Takeda Pharmaceuticals in both the Clinical Pharmacology and Modeling & Simulation departments where she developed mathematical models to support teams in many stages of drug development. Katie has spent the last 10 years working at the intersection of mathematics, biomedical engineering, and medicine. She now applies this experience to align business and scientific objectives

On Today’s Episode of the Science of Selling STEM:

  • How her interest in science and mathematics from a very young age led her to where she is now (01:43)
  • Figuring out where mathematical modeling provides valuable solutions (04:40)
  • How she has been able to marry her Ph.D. with her work as the director of business development (06:16)
  • Making the market understand the problem that Applied Biomath solves (08:23)
  • Her amazing work with Women in Bio (09:46)
  • Having more women in STEM in leadership positions (13:50)
  • The effectiveness of the lead management system she implemented (14:54)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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What Sales Training and Enablement Should Look Like with Justin Musiek14 Jul 202100:24:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Justin Musiek, the Director of sales training and enablement at Kate Farms, a medical nutrition company that offers plant-based tube feeding formulas and shakes for adults and children over the age of one. Justin Musiek comes on to share his insights on sales training and enablement and how he has built a sales training department within Kate Farms.

Justin has 15 years of successful sales experience in the pharmaceutical, medical device, and medical nutrition industries. Justin earned his master's degree in Healthcare Administration at Saint Joseph’s College and his BA, political science at Lehigh University. Jason considers himself a through and through salesperson at heart who gravitates towards challenging roles and loves leaving a footprint.

He has previously worked at Takeda, a multinational pharmaceutical R&D-driven global biopharmaceutical company as a U.S Sales Training Manager-rare disease. Before That Justin worked at Boston Scientific, a manufacturer of medical devices as a Senior Territory manager/sales Trainer-Pulmonary Endoscopy.

On Today’s Episode of the Science of Selling STEM:

  • How he started his journey and progressed on to discover more about what sales were and his particular style of sales when engaging with customers (02:20)
  • Breaking down the difference between being a sales manager/leader and the person training the sales manager within a company (03:40)
  • Understanding the internal needs of the company when setting up learning and development for the sales team or sales leadership (05:46)
  • Setting up an individual development plan as a roadmap for growth potential among your salespeople (08:40) 
  • Some of the things Justin has instituted into the organization that has helped it grow (10:19)
  • Defining the sales player-coach role (14:54)
  • Integrating a sales leadership vision in your team through delegating (17:40)

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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Building Soft Skills + Technical Skills To Lead Better with Jennifer Wiens07 Jul 202100:28:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this first episode of Season 3 of The Science of Selling STEM, I’ll be having a chat with Jennifer Wiens, the Senior Director of Business Development for Briotech, a late-stage startup that seeks to transform health and disinfection worldwide through the biohacking technology of H-O-C-L. Jennifer will talk to us about the value of having soft skills as a sales leader and share some of the best strategies to use when hiring salespeople (And other employees in general)

Her background after her first degree in Neuroscience started as a Bench Scientist turned Department Lead working in both the Biologics R&D and GMP space. This provided a strong Data Science foundation she applies to the wide range of Business Management functions and decisions she makes to this day.  After getting her Executive MBA and growing two startups in Boston, she came back to her home state in the PNW looking for the right fit. 

When the pandemic hit, and an opportunity to join Briotech as a Director of Product Management came along, it was an easy decision for Jen to make. With a genuine appreciation for Briotech’s mission and comradery with her new Brio-teammates, she now supports all teams cross-functionally, including Product Development, Marketing, Sales Strategy, Manufacturing, Supply Chain, Regulatory, Scientific R&D, Safety, BrioEarth, and Organizational Development initiatives so all Briotech business functions are effectively matrixed, harmonized, and supporting one another. 

On Today’s Episode of the Science of Selling STEM:

  • The 10 years as a scientist that equipped her to later on pivot into business (02:15)
  • How she transitioned from being a bench scientist to leading teams of scientists (03:35)
  • Attracting the best talent by reassuring new and potential employees of your reliability (05:30)
  • Forming the chain of support that works well in ensuring each employee at every level keeps growing for the benefit of the business (08:02)
  • Improving on both your soft skills and technical skills in order to lead your team better (10:06)
  • Moving into the business side of things after leading technical teams (11:02)
  • Learning to gain the skills she needed to take on a sales leadership position (13:34)
  • Sustaining a lean, mean operation by building an external workforce (15:43)
  • Successful strategies behind their immense success in distribution (19:41)
  • Offering the world their transformative health-oriented technology (21:06)

Connect with Jennifer Wiens:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other...

‌Build‌ ‌a‌ ‌Sales‌ ‌Team‌ ‌That‌ ‌Will‌ ‌5X‌ ‌Your‌ ‌Revenue‌ ‌with‌ ‌David ‌Presley‌10 May 202100:24:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is David Presley, the President of Hydro-Chem Systems (HCS), a comprehensive washing solutions provider. Within the 24 years that he’s been with HCS, he has overseen the development of the automated division and is responsible for the overall design of an automated wash system. 

David will talk to us about the value of a salesperson getting hands-on experience in different areas of their preferred industry, why an educational approach to sales is very effective, and what it takes to build a strong sales team. His degree in electrical/electronic engineering and his technical background have instilled a quality-driven work ethic. His business management skills combined with his technical abilities have piloted HCS to the highest sales in the company’s 48-year history. David is very hands-on providing exceptional customer service.  

On Today’s Episode of Snack Sized Sales:

  • Being entrepreneurial from a young age, going into sales and electronics, and growing truck washes into a thriving giant (02:08)
  • Going up the ladder from different roles to the president of the company and growing it about 5X from $2.5 Million to $10 Million (05:00)
  • Using an educational approach and a customized solution to differentiate (06:49)
  • Why building a bridge to your sales team is essential to their performance (09:34)
  • How the willingness to ask for the sale is necessary for technical sales success (10:56)
  • Succeeding in sales for the last 10 years and 5Xing his company’s sales (13:25)
  • A notable success story where they over-delivered on their customer’s expectations (18:14)

Connect with David Presley:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

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Being in Sales Mode All the Time with Jeff Behrens05 May 202100:19:15

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Jeff Behrens, a serial biotech entrepreneur with experience in general management, business development, finance, and operations. Jeff will highlight the one thing that all successful people have in common and tell us why listening more than talking can help us thrive in sales.

He is currently the CEO of GelMEDIX, an ophthalmology startup based on work from Mass Eye and Ear and UCLA. He is also the Founder and CEO of LabShares Newton, a biotech incubator for biotech startups run by biotech entrepreneurs. Formerly, Jeff was President and CEO of Siamab Therapeutics, a biotech company focused on developing antibodies targeting glycan targets in cancer that he exited in 2019. Previously, Jeff served as Senior Director, Business Development and Operations at Edimer Pharmaceuticals (funded by Third Rock Ventures) and also worked at Alnylam and Biogen Idec, where co-founded Biogen’s Innovation Incubator. 

In 2003, Jeff sold his healthcare IT company, The Telluride Group, to mindSHIFT Technologies, a Fidelity-funded rollup. Jeff has a Ph.D. from EPFL (Lausanne, Switzerland), an MS from the Harvard/MIT Division of Health Sciences and Technology (HST), an MBA from MIT Sloan, and graduated from Harvard College. He teaches HST590, a Ph.D. level course at MIT, and lives in Newton and Wellfleet, MA. This is one episode you won’t wanna miss so stay tuned.

On Today’s Episode of Snack Sized Sales:

  • Being in business and healthcare simultaneously (02:24)
  • Success by being in a sales mode most of the time (03:32)
  • A necessary mind shift needed to succeed as a salesperson (05:22)
  • The multi-step sales process of raising funding for a biotech business (06:40)
  • Listening and asking relevant questions versus lecturing (07:00)
  • Building a sales team around getting a product out to market (10:20)
  • One thing that’s missing in a lot of sales organizations today (12:47)

Connect with Jeff Behrens:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Building Strong Lead Generation and Sales Execution Infrastructure with John Adams03 May 202100:29:37

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is John Adams, the Senior Vice President at Growth Practice at Lean Focus LLC, a management consulting firm that helps businesses overcome their biggest challenges by transforming them for the better, and for the long-term. John will talk to us about the importance of building up an effective sales process and automating it with a CRM, and how to continuously improve the performance of our sales teams.

John is a driven and dynamic leader with diverse experience in general management, international operations, strategic marketing and sales, product development, and manufacturing. He has a proven track record of executive leadership in change management, P&L management, strategic planning, sales and marketing, product development, and operational excellence. His record of leadership has resulted in measurable benefits to companies. 

On Today’s Episode of Snack Sized Sales:

  • Focusing on customers first since he was a teenager (01:51)
  • The first opportunity he got to learn about sales (03:06)
  • How he grew a business by 40% organically over 6 years by just implementing strong lead generation and sales execution infrastructure (04:38)
  • Using a CRM system only to automate an existing and effective sales process (07:24)
  • Some of the challenges he faced when he was a new sales manager (09:46)
  • Teamwork in dealing with quality issues that led to a client not succeeding (13:50)
  • Steps to take when trying to figure out why you’ve lost a deal (18:22)
  • Why articulating who your competitors are is critical (21:47)
  • Excelling in sales leadership through constant engagement and feedback with the sales team (23:17)

Connect with John Adams:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

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Killing it in Technical Sales with Dan Bigger28 Apr 202100:16:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dan Bigger, the Director of Sales and Marketing for Chenango Valley Technologies (CVT), a full-service custom injection molding company. Dan was gracious enough to share how he has been incredibly successful in technical sales, networking, and building the company’s brand worldwide through social media. 

He is also the Founder, Co-Host, Promoter, and Organizer of the USA Manufacturing Hour on Twitter (#USAMfgHour Twitter Chat). Dan has spent the last 25 years in the manufacturing industry and has been with CVT since 2018. He’s so pleased to have worked with so many companies to assist them with the process of plastic injection moulding and tooling manufacturing. He enjoys being part of a project as it goes from start to completion. Tune in as Dan shares his incredible wisdom with us.

On Today’s Episode of Snack Sized Sales:

  • The driving force behind everything that he does (02:04)
  • How CVT helps companies achieve their manufacturing goals (02:41)
  • Going to market when the sales is more technical-oriented (04:12)
  • Sales tips for anyone who wants to get their foot in the door with the more established companies (05:49)
  • Bringing manufacturing business back from overseas (06:28)
  • What USA Manufacturing Hour is all about (06:52)
  • Networking with businesses in the same industry to share projects instead of focusing on who their competitors might are (07:53)
  • Making sales easier by being more authentic and telling the story of who you are and what you do (09:18)
  • Utilizing social media to build your brand and increase your sales (10:32)

Connect with Dan Bigger:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

The Art of Time Management in Sales | Jeremy Rinehammer | Field Sales Unscripted | E15211 Jun 202500:29:48

In this conversation, Jeremy Rinehammer, the director of sales at CST Industries, shares insights into his diverse career path, the importance of sales skills, effective time management strategies, and the challenges faced in the industry. He emphasizes the significance of delegation, building team cohesion in a remote environment, and the lessons learned throughout his sales journey. Jeremy also discusses his aspirations for strategic growth within his organization.

Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremyrinehammer/

Connect with Wesleyne on LinkedIn https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

Connect with Wesleyne on LinkedIn: https://www.linkedin.com/in/wesleyne/

Discover how Transformed Sales helps field sales teams grow from the inside out by shifting mindsets and building lasting skills. Visit transformedsales.com to learn more.

Serious about shifting your sales team’s performance?

Book your 30-minute call and get the clarity and strategy you’ve been missing. https://calendly.com/transformedsales/30-min-sales-strategy-call

#careerdevelopment #mentorship #leadership #sales #marketing #personalgrowth #professionaladvice #worklifebalance #sales #practice #goals #success #leadership #confidence #risktaking #performance #motivation #strategy

Humanizing Your Sales Culture with Jeff Sangalli26 Apr 202100:22:17

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales.

Today, my guest is Jeff Sangalli, board member and CEO at Monty’s Plant Food Company. Jeff comes on to teach us how we can really humanize our sales culture and exponentially grow a business even when it’s in a flat industry.

Jeff is an experienced executive with over 25 years of conceiving and executing strategic business plans, steering organizational decisions as a change agent, and launching new ventures while bridging the gap between technology and commercialization. While at Lexmark International, Jeff progressed through the organization, developing practical experience in virtually every aspect of business, manufacturing, supply chain, logistics and R&D.

He took a bold leap from a Fortune 500 company to become the general manager of a startup, Organocat, in 2019. In 2018, he became the CEO and board member of Marty's Plant Food Company, an international developer, marketer and seller of specialized soil amendment and plant fertility products. Under his leadership, Monty’s has tripled its revenue and profit in a very flat agricultural industry. Stay tuned for all the valuable insights Jeff has to share.

 

On Today’s Episode of Snack Sized Sales:

  • From semiconductor designer to management leader with 14 years’ experience in a wide range business areas (02:36)
  • Career Versus Family: How he was able to successfully balance between the two (05:15)
  • Transitioning from engineering to organization, leadership and relationship building (07:18)
  • Going into a stagnant business in a flat industry and finding ways to scale it (10:10)
  • Why every business should learn about the Hedgehog principle (13:32)
  • Getting the right people in order to build a strong sales force (14:32)
  • The challenges they’ve been facing from their exponential growth (16:19)

 

Connect with Jeff Sangalli:


 

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

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Strategic Planning is Critical with Rebecca Rosas21 Apr 202100:16:20

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Rebecca Rosas, the Vice President of Strategic Planning for Texmark Chemicals in Galena Park, Texas, a privately held chemical processing and manufacturing company. Rebecca will talk to us about how strategic planning can help you improve your sales processes and increase revenues. 

 

She has previously been Vice President of R&D/Technology Center Manager prior to her promotion in late 2018. A graduate of McKendree College, she obtained an M.S. in Physical Chemistry at Eastern Illinois University. Rosas obtained a Ph.D. in Physical Chemistry from Texas A&M. During her studies, she was a Fulbright scholar, doing research at the University of Antwerp. Rebecca has been with Texmark Chemicals for almost two decades and has been a judge for the R&D 100 since 2014. She also is a member of the board for the Association of Laboratory Managers and is chairman of the Houston area chapter. 

 

On Today’s Episode of Snack Sized Sales: 

  • Transitioning from teaching into a manufacturing position and what it taught her (02:10) 
  • How being a strategic planner factors into the needs of their sales team (05:09) 
  • Pricing: The sense of time that factors into margins (07:27) 
  • The challenges that the pandemic presented for the pricing and projection models that they had developed (08:19) 
  • Successfully implementing enterprise resource planning (11:39) 
  • Being able to anticipate their future needs so they better serve their customers (13:00) 

 

Connect with Dr. Rebecca : 

  

  • Email Rebecca at RRosas@Texmark.com 

  

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

  

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

Automating Your Processes with Seth Brewer19 Apr 202100:18:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Seth Brewer, the Co-Owner and Head of Business Development at Engineered Vision, an automation engineering firm headquartered in Dublin, Ohio that specializes in automation, custom machine design, collaborative robots, and machine vision. Seth comes on to talk to us about the power of automation and how it helped them pivot and scale their business even in the midst of the business challenges brought about by the Covid-19 pandemic, and how automating your processes can greatly increase your sales.

 

Seth began extensive marketing training after graduating university and jumped into the world of online business and marketing. He was then hired by Dry Rain Media to be the Director of Project Development. There Mr. Brewer maintained existing clients while providing quality insight and campaigns for new clients to help effectively streamline the business. Seth is the Marketing Project Manager for House of Calls, an intricate phone software dedicated to providing a complete, detailed report on how each advertising campaign is helping or hurting your business.

 

He is also the owner of Client Generation Tactics, a full spectrum, internet marketing service company that services the legal industry. His role at Engineered Vision includes a variety of different areas of problem-solving and business advancement. He works on identifying new customers, pitching automation products and services, develops and maintains relationships with existing clients and is involved in many other sectors of the company as well.

 

On Today’s Episode of Snack Sized Sales:

  • From traditional marketing to the world of Engineered Vision and how he learned the value of niching down (02:07)
  • Navigating the challenges of the Covid-19 pandemic by employing automation more and pivoting by creating more off-the-shelf products (05:03)
  • Providing the necessary education on what automation really does for businesses (07:46)
  • Busting the idea that automation will use take jobs away (09:42)
  • A brief history of automation and how it impacts the manufacturing industry (13:34)
  • Success Story: Creating an in-line inspection system for a carbide company that reduced their production loss (14:40)

 

Connect with Seth Brewer: 

Reach Seth at Seth@Engineered-Vision.com

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

 

Join the community of Snack Size Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

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