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Explore every episode of the podcast Field Sales Unscripted

Dive into the complete episode list for Field Sales Unscripted. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Significance of a Well-Defined Sales Process with Kaivona Parker11 Sep 202400:39:37

"Struggling in the beginning can lead to long-term success, while early success followed by struggles can be more challenging."-Kaivona Parker

Summary

Kaivona Parker shares her journey from wearing a hard hat in the industrial sector to being dubbed as the most un-boring in the tech sales industry.

She emphasizes the importance of authenticity and engaging sales techniques.

Kaivona Parker discusses the challenges she faced as a woman in a male-dominated field and how she overcame them by embracing her true self.

She also provides advice for those starting out in sales and highlights the significance of setting proper expectations and focusing on improving sales acumen.

The conversation explores the importance of understanding and supporting sales representatives in order to increase productivity and achieve sales goals.

It emphasizes the need for managers to listen to their reps, provide guidance, and create a positive work environment.

The conversation also highlights the significance of having a well-defined sales process that is not dependent on individual salespeople.

It emphasizes the need for documenting processes and focusing on incremental improvements.

The conversation concludes with a discussion on taking risks and trusting in one's abilities.


Takeaways

  1. Authenticity and engaging sales techniques are crucial for success in the sales industry.
  2. Embracing your true self and not compromising your identity is important, especially in male-dominated fields.
  3. Setting proper expectations and focusing on improving sales acumen can lead to better results.
  4. Taking time for self-reflection and listening to your own conversations can help identify areas for improvement.
  5. Understanding and supporting sales representatives is crucial for increasing productivity and achieving sales goals.
  6. Managers should listen to their reps, provide guidance, and create a positive work environment.
  7. Having a well-defined sales process that is not dependent on individual salespeople is essential for long-term success.
  8. Documenting processes and focusing on incremental improvements can lead to sustainable growth.
  9. Taking risks and trusting in one's abilities is necessary for personal and professional growth.


Chapters

  • 00:00 -Introduction and Background
  • 03:19 -Challenges in a Male-Dominated Field
  • 07:31 -Advice for Younger Self
  • 11:23 -Balancing Generosity and Financial Gain
  • 20:28 -Setting Proper Expectations and Improving Sales Acumen
  • 23:43 -Understanding and Supporting Sales Representatives
  • 27:45 -The Impact of Rejection and Lack of Understanding
  • 29:59 -Struggling in the Beginning vs. Early Success
  • 34:11 -Slowing Down to Speed Up
  • 37:24 -Taking Risks and Trusting in One's Abilities


To Connect With Kaivona Parker

LinkedIn-linkedin.com/in/kaivona-parker

Website-calendly.com/kaipagency/virtual-hang 

Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- 

Prioritizing Customer Care for Success With Jospeh Michelli21 Aug 202400:23:47

"It's your job to understand what the customer's biggest issue is and connect them with the right resource."- Joseph Michelli

Joseph Michelli, an internationally sought-after speaker, author, and organizational consultant, shares his journey from working at a fish market to becoming a customer experience expert.

He emphasizes the importance of creating value for customers and delivering on promises made during the sales cycle.

Michelli discusses the significance of emotional connections in customer experiences and highlights the success of brands like Starbucks and Zappos in prioritizing customer care.

He also emphasizes the importance of building partnerships and relationships with other businesses to create a thriving ecosystem.

Takeaways

  • Sales is about creating customer value and delivering on promises made during the sales cycle.
  • Emotional connections play a crucial role in customer experiences and can lead to long-term relationships.
  • Successful brands prioritize customer care and focus on creating positive experiences for customers.
  • Building partnerships and relationships with other businesses can create a thriving ecosystem.

Chapters

  • 00:00- Introduction and Joseph Michelli's Background
  • 03:24- The Importance of Customer Experience in Sales
  • 06:26- Lessons from Pike's Place Fish Market
  • 09:22- The Role of Organizational Change and Development
  • 12:19- Lessons for Small Businesses
  • 15:46- Enveloping Products in an Emotional Context
  • 21:24- Lessons from Working with Challenger Brands

Connect With Joseph Michelli

LinkedIn- linkedin.com/in/josephmichelli

Websites


Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- @wesleynewhittaker

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Website- TransformedSales.com   

Email- podcast@transformedsales.com  

Finding Consistency and Healthy Close Rates with Harry Sims03 Apr 202400:31:18

In this episode, Wesleyne interviews Harry Sims, an experienced account executive and leader in the sales industry.

They discuss the importance of networking and building connections, as well as the impact of good leadership.

Harry shares his journey and the struggles he faced in career building, emphasizing the need for an experimental mindset.

They also delve into the concept of finding efficiency in outbound sales and the transition to running and automation.

The conversation concludes with a discussion on the challenges of rapid iteration and turnover in early-stage sales.

In this conversation, Harry Sims and Wesleyne discuss various aspects of sales, including finding consistency in sales processes, the importance of sales skills, knowing your strengths in sales, the value of sales playlists, personal and professional impact, and cultural adaptation.

Takeaways

  • Networking and building connections are crucial in the sales industry.
  • Good leadership involves understanding and empathizing with the experiences of your team members.
  • An experimental mindset is essential for overcoming challenges and finding success in career building.
  • Efficiency is key in outbound sales, and a focus on targeting and measurable metrics can drive results. Finding a consistent and effective sales process takes time and iteration.
  • Sales skills are crucial for success, and not all salespeople are suited for the same roles.
  • Knowing your strengths and focusing on what you enjoy in sales can lead to greater fulfillment and success.
  • Sales playlists, or living sales playbooks, can be a valuable tool for onboarding and ongoing sales training.
  • Personal experiences, such as becoming a parent and adapting to new cultures, can have a significant impact on how we show up in the world.

Chapters

00:00- Introduction and Background

01:06- Meeting Wesleyne and the Impact

03:37- The Value of In-Person Events

04:58- Building Connections and Demonstrating Care

07:11- The Power of Good Leadership

09:18- Uncovering Challenges and Providing Solutions

10:18- Overcoming Struggles in Career Building

12:03- Embracing the Experimental Mindset

13:39- Finding Efficiency in Outbound Sales

17:25- Product-Led Growth and Automation

20:02- The Challenge of Rapid Iteration

20:45- Navigating Turnover in Early-Stage Sales

21:05- Finding Consistency in Sales Processes

23:04- The Importance of Sales Skills

25:19- Knowing Your Strengths in Sales

28:21- The Value of Sales Playlists

33:37- Personal and Professional Impact

36:06- Cultural Adaptation

38:17- Contact Information


Connect with Harry

LinkedIn- linkedin.com/in/harry-personal-prospecting

Website- personal-prospecting.com/ (Company)


Ever wish you could pick Wesleyne's brain? Now you can. Check out AskWesleyne.Com to find the answers to all your sales, leadership, mindset and business question.

For daily tips on sales and leadership connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne 

Instagram- 

Continuous Learning, Grit and Authenticity with Kristin Shunk01 Dec 202100:31:00

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Kristin Shunk, the Senior Director of Sales at Hyperfine, a company whose mission is to make MRI accessible to every patient, regardless of income or resources. Their Swoop® Portable MR Imaging System™ addresses the limitations of current imaging technologies. Swoop wheels directly to a patient’s bedside, where it plugs into a standard electrical outlet and uses an Apple iPad® for control. Images display within minutes, enabling critical decision-making capabilities across various clinical settings such as neurointensive care units, emergency departments, pediatrics, and more. 

Kristin is a transformative leader whose career spans startup, midsized, and large medical device businesses that specialize in general neurosurgery, neurology, epilepsy, neuro-oncology, functional neurosurgery, spine, and neurocritical care management. She specializes in building high-performance teams and developing effective commercial strategies. She’s passionately committed to improving patients’ lives by offering game-changing, disruptive medical technologies. Kristin believes that transformative medical devices in the hands of physicians can change the lives of many and she certainly makes that happen in a big way. Stay tuned as she shares how she has built such an incredible sales career and the tips and strategies we can use to achieve the same.

And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Her leadership experiences working for startup, midsized, and large corporations (02:24)
  • The core competencies to keep in place as a leader no matter the dynamic environment you’re working in (04:55)
  • Finding the WHY: Making sure sales is about serving and helping people (08:28)
  • Getting into medical device sales even before it was even a thing (09:48)
  • Transitioning from the operating room into companies doing cutting-edge work (13:42)
  • Challenges associated with learning new technologies and building sales teams around them (16:57)
  • Why hiring salespeople who have grit and authenticity is important (18:22)
  • Coaching salespeople to be the best according to their specific skill sets (21:41)
  • Building a team of excellence and the excitement of scaling their business (25:02)
  • Being proud of her accomplishments as a leader in the medical device industry (28:34)

Connect with Wesleyne Greer:


Connect with Kristin Shunk:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other...

How to Appreciate Your Sales Team with Wesleyne Greer24 Nov 202100:19:33

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be flying solo to share some Thanksgiving wisdom with you. As a sales leader, you want every member of your team motivated, excited, and committed to hitting goals and bringing in revenue. Usually, the positive attitude you seek from each salesperson starts with you. Each person on your team looks to you for guidance, affirmation, and appreciation. There are a lot of salespeople out there who unfortunately do not feel appreciated by their managers or their company, I've seen it first-hand. 

Some salespeople are made to feel like a commodity, a simple tool used by the business. While salespeople are typically very self-motivated, recognition of their efforts is still important. It’s often that formal recognition that drives your sales team to go above and beyond. Beyond that, it’s also just a nice thing to do. And it helps cultivate a positive work environment. The same basic principle of thanks and giving also similarly applies to customers too. That’s why in this Thanksgiving episode, I’m going to tell you some of the great ways to show appreciation to your sales team and customers so you can keep sustainably growing your sales. Enjoy!

And if you need help with any sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE

On Today’s Episode of the Science of Selling STEM:

  • Remembering the human element of things in order to give thanks to your sales team (01:23)
  • Using altruistic motivation to inspire your salespeople to perform at their best (03:26)
  • The value of taking time in the next 30 days to have a human-to-human conversation with your salespeople (09:00)
  • Appreciating the departments that are instrumental to the success of your sales team (10:45)
  • Customer Appreciation: Recognizing a customer’s value, improving customer satisfaction, and fostering meaningful customer relationships (13:24)
  • Being the glue that brings the business units in your company together (16:36)

Connect with Wesleyne:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Finding Your WHY in Sales with Rick Barnett17 Nov 202100:29:42

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Rick Barnett, The Founder and President of Rep-Lite, a company that helps medical manufacturers build qualified sales and service teams through a proven talent management model that revolutionizes healthcare. Rick is responsible for spearheading a strategic development process that allows manufacturers to experience maximized potential with limited resources. He has initiated and instituted his process to allow several manufacturers to experience exponential growth within the division that it was applied to. With over 30 years of experience, Rick serves a diverse range of clients seeking cost-effective solutions that increase efficiency, build customer loyalty, and improve operational models. 

He is experienced in minimally invasive surgical procedures, management, technology, manufacturing operations, quality, finance, customer support, and strategic planning. As a participative executive, he thrives on improving performance through innovative, strategic thinking and engaging individuals in the success of the business. Join us as Rick shares his wealth of experience on how every business can instill customer success, strengthen operational capabilities, and build strong, talented individuals and teams that contribute to long-term success.

On Today’s Episode of the Science of Selling STEM:

  • A long journey in sales starting out with insurance sales (01:43)
  • Building a growth-oriented team and succeeding in servant leadership (05:02)
  • Why every business should define the WHY behind their daily activities (07:50)
  • Balancing the tactical side of STEM sales with the human element side of it (10:30)
  • The inspiration behind starting Rep-Lite (12:10)
  • How having a minor league sales team helps their customers (16:01)
  • The time it takes for a new technical sales rep to become autonomous (18:38)
  • What to do to start developing a junior sales rep team internally (20:43)
  • Fulfillment from helping junior sales reps to achieve long and successful sales careers (23:54)

Connect with Wesleyne Greer:


Connect with Rick Barnett:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and

Leveraging Mindset Plus Sales Skill Set with Yinka Ewuola10 Nov 202100:31:02

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Yinka Ewuola, the Founder of Calla Success Systems and the creator of the FAB and FEARless BoostCamp. Yinka is also an international women's business coach, consultant, speaker, business and asset strategist, systems savant, a former investment banker, and founding member of UK Black Tech. She focuses on systems and leverage to ensure that the habits, environments, and processes in women’s lives and businesses support their deepest hopes, wildest dreams, and enable them to define success on their own terms.

Passionate about the holistic approach to improvement and success, she enjoys working with women looking to build businesses that play to their strengths, nourishes their souls, and also works around their busy and fulfilling lives, those not willing to settle for less. Yinka has a proven track record of developing bespoke solutions for women in leadership and has supported many through their journeys in business, education, and the charitable sectors. Join us as Yinka teaches us how combining our skills in sales with a strong mindset can help us thrive in our sales careers, and so much more.

On Today’s Episode of the Science of Selling STEM:

  • How she discovered the challenges that women in business face and became passionate about changing the narrative (02:21)
  • Going into investment banking to learn about money (04:49)
  • Why money is a great way for salespeople to keep score (07:21)
  • Choosing to leave the corporate world to jump into business (09:42)
  • The importance of every business owner having the need to sell (11:28)
  • Getting over her introverted nature so she could go out and start selling (12:31)
  • Helping women overcome self-limiting beliefs so they can be confident enough to sell themselves and their products (18:41)
  • Fearing less when you’re starting out in sales (23:04)
  • Undercharging: One of the chronic problems that face women in business (25:00)

Connect with Yinka Ewuola:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Take Your Sales Career to the Next Level with Greg Stadjuhar03 Nov 202100:30:59

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Greg Stadjuhar, Senior Vice President Of Sales and Marketing at The Harloff Company which offers a full line of medical carts and storage solutions and can customize orders to meet their customers’ specific needs. Harloff medical carts have become known in the medical industry for high quality and long life, innovative and flexible design features, strong factory support, and favorable turnaround times.

Greg is a senior sales and marketing executive with a proven track record of outstanding results in developing business, developing teams, and business development opportunities, recruiting dynamic team players, rebuilding organizations, and bottom line (P&L) performance. He specializes in sales, business development, and divestitures. Greg possesses outstanding leadership capabilities while being able to motivate all aspects of a growing organization to produce a goal of liquidity event. Tune in as he shares his valuable experience and teaches us how we can perform at our best in different industries and lead sales teams to consistent success.

On Today’s Episode of the Science of Selling STEM:

  • His sales journey from when he started out to become the senior sales executive that he is today (01:37)
  • How to take your sales career to the next level (03:35)
  • Why you shouldn’t pigeonhole your sales career into one industry or product (08:00)
  • Getting up to speed transitioning from a sales position in one industry into a completely different industry (11:54)
  • Becoming a part of your client’s team instead of just being the salesperson (13:51)
  • What to do to be successful in a new sales position (17:15)
  • Effectively using storytelling in your sales process (21:46)
  • The pride of seeing the success of salespeople he trained throughout his career (26:17)
  • Developing and growing your team as a sales manager to facilitate the growth of your company (28:44)

Connect with Greg Stadjuhar:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

How to Be an Authentic Sales Leader with Kris Krustangel27 Oct 202100:26:39

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Kris Krustangel, Vice President of Business Development at Saluda Medical, a global neuromodulation company leading the development and commercialization of data-driven, personalized therapies for patients with chronic pain. The company’s first product, Evoke®, is a closed-loop spinal cord stimulator (SCS) system designed to treat chronic pain, a condition that affects more than 540 million people globally. He focuses on innovating strategies for success while increasing the capacity of his team’s performance along the way. 

Passion, authenticity, and results have been consistent themes in his career. Having started in pharma, he then took on a 20-year career in medical devices. He served in many roles from a clinical specialist to a frontline manager and everything in between. Kris joins us to share his journey and impart great lessons and insights from his sales experience for those who are in pharma and want to make that pivot to medical devices. He also tells us about his passion for helping and serving other people, showing us how true leaders work and how they inspire. Don’t miss out on this valuable 26-minute episode.

On Today’s Episode of the Science of Selling STEM:

  • Starting out in pharmaceutical sales then pivots into medical device sales and ends up as the Vice-President of Business Development of a global neuromodulation company (01:46)
  • The overall experience he had working in the operating room (03:05)
  • Selling a solution while becoming the solution to the target customer’s need (05:06)
  • Transitioning into leadership and his passion for helping and challenging others (06:12)
  • Leaving an established company to join a startup (06:59)
  • Being successful consistently by learning to prioritize and focus (08:09)
  • How he helps his team manage their time so they can always stay on track (10:40) 
  • Why it’s important for leaders to act early when it comes to performance conversations (13:49)
  • Empathy + technical skills to work successfully in the neuromodulation space (15:57)
  • Achieving clarity and focus when working for a startup (19:00)
  • Having the wisdom and confidence to know what you know and the humility of what you don’t know (23:54)

Connect with Kris Krustangel:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website

Resilient Women in Sales with Alyssa Huffman20 Oct 202100:29:28

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Alyssa Huffman, the Director of Marketing and Clinical Development at Fuse Medical, an emerging medical device company committed to the advancement of anatomical motion, preservation, and restoration by offering surgeons a fully comprehensive implant product selection for use in diverse areas. She is the CEO of her own company, Allumin8, a medical device company that combines historically significant orthopedic and spine technologies with the future of regenerative therapies. She also does consulting work in the private equity space for Neos Equity Group, LLC.

Alyssa has spent 2 decades in award-winning sales, contracting, distribution, marketing, product development, leadership, and team building. She focuses specifically on medical devices, biologics, capital equipment, robotics, and pharmaceuticals for growth strategy implementation. Her main passion lies in organically growing dynamic teams focused on uniting healthcare communities to develop medical devices, protocols, and techniques with the highest level of clinical evidence and innovation. Alyssa will share how we can apply strategy to consistently achieve sales goals and how more women can get into sales (Especially STEM sales) and grow into sales leadership roles. See you on the inside!

On Today’s Episode of the Science of Selling STEM:

  • Working in advertising until she got a chance to get into technical sales via a sales position in medical devices (02:03)
  • How she developed a passion for sales (05:14) 
  • Why she applied resilience and perseverance in her sales career (07:29)
  • The struggles of being an independent 1099 sales rep (09:34)
  • What being a woman in sales working in the OR was like for her (12:10)
  • Applying strategy to thrive in sales (13:28)
  • Transitioning gradually from being an individual contributor into leadership (17:23)
  • The small pipeline of women in STEM sales, current trends in the space, and what inspired her to start her own business (22:00)
  • Developing a team of bright people who believe in your business and its core mission (25:05)
  • Never Give Up: How more women can get into medical device sales (28:06)

Connect with Alyssa Huffman:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content,...

Success as a Woman in Sales with Meghan Long13 Oct 202100:39:49

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Meghan Long, the Regional Sales Manager for Trevena, a biopharmaceutical company focused on developing and commercializing novel medicines for patients with central nervous system (CNS) disorders. She serves Trevena as an employee of Syneos Health. Meghan is an enthusiastic, collaborative, and highly-driven leader with 17 years of industry experience, 8 years of sales management, extensive buy-and-bill and contracting background with a record of triple-digit growth and success across medical device, biologics, and pharmaceutical products in IDN’s, academic institutions, and the private equity segment.

She applies unparalleled energy and strategic thinking to enhance culture, inspire, train, and propel performance in representatives and colleagues. From starting out as a sales intern to becoming an executive sales leader, Meghan has through the years kept up on trends, stretched her knowledge, developed new skills, and experimented with fresh approaches. As a sales leader, she creates an environment that challenges her salespeople to grow and find better ways thereby up-skilling her entire team. If you’re a female salesperson looking for some inspiration, then tune in to this episode. You won’t regret it. Enjoy!

On Today’s Episode of the Science of Selling STEM:

  • From highly competitive intern sales to pharma and device sales (02:26)
  • Taking on a sales leadership role (10:01)
  • Going down to the bottom of the resume when hiring salespeople (14:21)
  • Knowing and understanding your client and their product beyond just having a relationship with them (16:11)
  • How she has been able to employ diversity within her organization (19:23)
  • The differences in the way she engages, inspires, and motivates members of her sales team (23:48)
  • What it’s like working in sales as a mother (28:08)
  • Allowing your performers to work the way that works for them as long as they deliver (32:26)
  • Why every female salesperson should be tenacious (34:43)

Connect with Meghan Long:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media! 

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Killing it as a Woman in Sales Leadership with Jennifer Lauria Clark06 Oct 202100:33:28

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of The Science of Selling STEM, I’ll be sitting down with Jennifer Lauria Clark, CPIP. Jennifer is the Vice-President of Sales and Account Relationship Management for CAI, where she is responsible for business development project engineering, commissioning and qualification planning, protocol development and execution, project startup, and coordination, among other duties. She has 18 years of experience in the regulated industry. She held positions as a consultant, where she provided services for MERCK, GSK, Biogen, and others.

Previously, she held positions at Yonkers Industries where she provided services for Merck, BD, GSK, Biogen, and others. Jennifer Lauria Clark has been a Member of ISPE for more than 19 years and is actively involved in the Society's local and international activities. She is the Past President of the ISPE CaSA Chapter, is a member and Past Chair of ISPE’s Emerging Leaders Committee, and is a past member of ISPE’s Pharmaceutical Engineering Committee. Currently, Jennifer Lauria Clark is the Chair of the International Women in Pharma team and is the chair of the 2020 Annual Meeting Planning Committee.

She has a degree in Industrial Engineering from North Carolina State University and earned her CPIP designation in 2012. She is also currently working on her MBA from NC State Jenkins School of Management. Jennifer is passionate about people and enjoys spending time getting to know individuals and helping solve their problems. Tune in as she shares her experience and wisdom as a woman in sales who leads an entire sales organization, and keeps killing it year in year.

On Today’s Episode of the Science of Selling STEM:

  • Her indoctrination into the pharmaceutical/biotech industry from a young age (01:52)
  • The journey from individual contributor to vice-president of sales (04:23)
  • How the dynamic of two women running the sales organization in a very technical company was like (06:42)
  • Why women in sales should soften the approach by standing their ground (08:25)
  • Applying active listening and empathy in collaborating with clients to create the best solutions for them (13:15)
  • Moments that had her doubting whether she wanted to be in sales (15:09)
  • Making sure you take some time out for yourself so you can perform better (18:00)
  • Learning how to work smarter not harder, and how powerful it’s been (19:52)
  • Implementing a new employee orientation to better sell solutions to clients (24:00)
  • Taking pride in helping create a marketing and sales organization in a company that didn’t think they needed it (26:27)
  • Achieving great success in sales from being genuine (29:01)

Connect with Jennifer Clark:


Connect with Wesleyne Greer:


Rate, Review, Learn, and Share

Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on

From Chemist to Global Sales Manager with Coralyn Gonzalez01 Sep 202100:24:27

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Coralyn Gonzalez, the Head of Global Sales Excipients, Drug Delivery Systems at SPI Pharma. In her most recent role, she was the Sales Manager for Actives & Formulation Ingredients for MilliporeSigma, a Business of Merck KGaA. She has also held the roles of Area Sales Manager for Budenheim USA and Outside Sales Representative for Univar USA. 

Coralyn possesses a Bachelor’s Degree in Chemistry and an MBA in Strategic Management and Leadership. She has over 25 years of combined experience in the Life Sciences industry and has spent the last 20 in sales. Tune in as Coralyn shares her journey from working as a chemist to becoming a global sales manager and how she has been able to ensure consistent business growth in every sales role she has held in her career.

On Today’s Episode of the Science of Selling STEM:

  • Why she choose to be a chemist and eventually transitioned into sales (01:50)
  • Growing from regional account manager to sales manager with a team of different experts (05:00)
  • The power of risk-taking in sales (08:11)
  • How tons of exposure in different roles enabled her to be where she is today (09:23)
  • Collaborating with marketing and other relevant departments when developing sales strategy (11:33)
  • Employing systems and processes to make things easier for their salespeople (16:03)
  • Taking on a new undefined role and building a strong structure around it that leads to consistent business growth (19:22)
  • Being driven by challenge and helping her salespeople (21:30)

Connect with Coralyn Gonzalez:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Taking Actions and Learning From Mistakes with Larry Long Jnr27 Mar 202400:27:31

In this episode, Larry Long Jr. shares his journey from college athlete to sales leader and motivational speaker. He emphasizes the importance of having a clear vision, working hard, and embracing teamwork. Larry also discusses the process of finding your vision and purpose, investing in yourself, and surrounding yourself with the right people. He encourages listeners to overcome fear and self-doubt, practice their skills, and take action. Larry shares the three-minute challenge, a daily habit of reaching out to someone and making a positive impact. He credits his mentors and his father for shaping his mindset and values.

Takeaways

  • Having a clear vision, working hard, and embracing teamwork are key to success.
  • Invest in yourself and surround yourself with the right people.
  • Overcome fear and self-doubt by practicing positive self-talk and seeking guidance.
  • Practice your skills and take action to achieve growth and transformation.

Chapters

00:00- Introduction and Background

01:06- Larry's Journey to Sales

03:27- Teamwork and Collaboration

07:06- Finding Your Vision and Purpose

09:05- Investing in Yourself and Surrounding Yourself with the Right People

09:41- Overcoming Fear and Self-Doubt

11:22- Dealing with Rejection and Challenges

13:07- The Importance of Practice and Role-Playing

14:17- The Power of Daily Habits and the Three-Minute Challenge

20:06- The Journey of Transformation and Personal Growth

23:37- The Impact of Relationships and Serving Others

25:51- Influential Mentors and Role Models

28:10- Closing and Contact Information

Connect with Larry Long Jnr

LinkedIn- linkedin.com/in/longjr7

Website- larrylongjr.com 

Connect with Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- podcast@transformedsales.com  

How to Win in Technical Sales with Andy Reimink25 Aug 202100:24:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be having a chat with Andy Reimink, the CEO at HOH Water Technology, Inc., a third-generation family business serving customers in the industrial water treatment space. He is a strong sales professional with skills in customer relationship management, negotiation, budgeting, and water treatment. Andy will share his extensive sales wisdom and teach us how we can thrive as sales managers at different levels of the corporate ladder.

On Today’s Episode of the Science of Selling STEM:

  • The HOH Water backstory: What the US Navy had to do with the foundation of the company (01:48)
  • What it was like to be interviewed by his own father-in-law and how he worked his way up to CEO (04:00)
  • Intricacies of STEM sales and why starting from the bottom is a good way to take someone into sales (06:04)
  • His professional journey from salesperson to sales leader (09:37)
  • The challenges he experienced being a brand new sales manager that took over an existing sales team (10:52)
  • From managing a sales team to taking on an individual contributor role (14:15)
  • How he balances holding two executive roles simultaneously (15:55)
  • Bottom-Up: The core thing on the sales manager’s mind (20:00)

Connect with Pete Tonsager:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Building a Strong Sales Team with Pete Tonsager18 Aug 202100:21:18

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Pete Tonsager, the Director of Worldwide Sales at MGK, a company that develops and delivers innovative insect control products. The youngest of nine, Pete worked several jobs while putting himself through college. His early work involved working in a composite wood research laboratory which served as a springboard to his career as a sales manager in specialty chemicals and composite products. He is customer-focused and a value-obsessed director of sales. 

He has had notable success in devising, defining, and executing short and long-term strategies to amplify revenue, sales, and customer service. He has an excellent history in managing budgets and ensuring efficient usage of the budget with aim of cost minimization. He is adept at assessing customer requirements and exceeding expectations for maximum client satisfaction and success. Companies he’s made a positive impact at including Sumitomo Chemical, Donatelle Medical, Liberty Diversified Industries, and Rehau. You won’t wanna miss this episode as Pete shares his great sales and sales team management wisdom with us. Stay tuned! 

On Today’s Episode of the Science of Selling STEM:

  • Learning how to educate customers instead of selling them and making sure you deliver value (01:49)
  • Why delivering value has nothing to do with the product you’re selling (02:40)
  • How he coaches his sales team so they can keep performing at their best (05:06)
  • Role-playing 101: How to make your role-playing sessions better (06:36)
  • Giving the fresh sales talent the same type of support as the more seasoned salespeople (09:21)
  • Developing a culture of collaboration within a sales team (10:30)
  • The challenges they faced from going virtual since the pandemic began and how they tackled them (12:30)
  • Remarkable achievements in helping salespeople achieve great results (17:15)

Connect with Pete Tonsager:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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How to Achieve 3x Sales Growth Within 18 Months with Chris Rombach11 Aug 202100:33:41

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Chris Rombach, the VP of Sales and Marketing at Asahi Kasei Bioprocess America, a leading developer of systems for pharmaceutical manufacturing and bioprocessing applications. Chris has held various leadership and sales management roles in leading B2B companies providing processing equipment to the Bio-Pharmaceutical industry through his 30-year career. 

He offers solutions that unlock efficiencies, improve safety and drive productivity in drug manufacturing. He will highlight the value of continuous learning in sales and talk about why a salesperson must first learn everything about the product they want to sell before they start selling it. He will also teach us what it really takes to kill it in technical sales so make sure you stay tuned and take notes. See you on the inside! 

On Today’s Episode of the Science of Selling STEM:

  • How getting into sales at a young age led him into Bio-Pharmaceutical system and equipment sales (01:07)
  • The satisfaction of selling practical solutions to common problems that pharmaceutical companies have (03:45)
  • Being promoted to a sales manager role and what the experience was like (07:35)
  • Understanding your sales team and build trust with them so you can help them succeed (08:41)
  • Why educating customers about the product you sell is very critical in the sales process (09:45)
  • Taking a greater level of professional management into Asahi Kasei Bioprocess America and the autonomy that comes with it (11:24)
  • Learning to listen and learn before making any sales moves (15:25)
  • Planning and prioritizing ideas and activities within a sales team (18:54)
  • How to drive behavior to get the desired sales results (21:26)
  • Re-implementing Salesforce to make their business more predictable and growing the business 299.6% (24:08)
  • Success derived from multiple people pulling and pushing in the same direction (26:55)
  • Understanding CRMs and how you want to use them before choosing the one to implement (30:06)

Connect with Chris Rombach:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Transitioning from a Technical Career into Sales Leadership with Eva O’Keefe04 Aug 202100:23:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be having a candid chat with Eva O’Keefe, the Vice President Sales at Azelis, a world-leading specialty chemicals distributor. She is an experienced vice president of sales with a demonstrated history of working in the chemicals industry. She previously worked for Horn/IMCD, where she was VP Strategic Accounts, and before that, she spent five years as sales manager for the former PT Hutchins, as well as with Dow as LATAM sales manager. She began her career with Arch Chemicals.

Eva is very skilled in sales, management, and specialty chemicals. She graduated from the University of Florida with dual degrees in Industrial and Systems Engineering and later attended the Graziadio School of Business at Pepperdine University where she earned her MBA. Eva will share her valuable insights on how one can translate their technical skills into sales leadership and emphasize the importance of continuous learning to succeed in sales. I can guarantee you that Eva won’t just be an inspiration but will also equip you with the knowledge you need to go out and kill it in your sales career. So stay tuned!

On Today’s Episode of the Science of Selling STEM:

  • The incredible journey from getting two degrees to becoming VP of Sales (01:42)
  • Things that set her up for success as she transitioned from an engineer working in a basement to her current leadership position (05:43)
  • How her MBA taught her how to think strategically (06:45)
  • Leading better from investing in her personal and professional development (09:52)
  • Challenges she has had to overcome throughout her leadership career (12:35)
  • Starting in sales for a small business with 5% market share and scaling the market share to 75% (17:11)

Connect with Eva O’Keefe:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Building Great Relationships with Referral Partners with Justin Duplantis28 Jul 202100:20:18

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be talking to Justin Duplantis, the director of Business Development for Bioinformatics CRO, a contract research company that serves the computational biology needs of biotechnology companies, with a focus on genomics. Justin Duplantis comes on to share how he started his career in retail sales and worked his way up to corporate-level management.

Justin is a talented recruiter and technical trainer with a proven record of sparking exponential growth and positioning companies for success. He is an Analytical chemist turned sales leader who graduated with an undergraduate degree in analytical chemistry from Louisiana state university. Justin has over 15 years of full-cycle project management experience working with Fortune 100 companies

On Today’s Episode of the Science of Selling STEM:

  • How he began his career to where he is now and his transition journey to something not chemistry related (01:33) 
  • Sales experience in the retail world and its relation to biotech (03:48)
  • Having relatability when approaching your customers in order to build rapport  (07:02)
  • His transition from analytical chemistry to retail sales and then to the bioinformatics world (07:50)
  • Pulling someone from outside the industry to bring diversity in perspective and thought (12:12)
  • Having a global perspective and creating relationships with referral partners (13:48)

Connect with Justin Duplantis:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

Applying Science to Sales with Katie Williams21 Jul 202100:22:24

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be welcoming Katie Williams, Ph.D. to the show. She is an applied mathematician and the Director of Business Development for Applied BioMath, a pharmaceutical and biotech service provider that builds systems pharmacology models to inform critical drug discovery and development decisions. Katie comes on to share her insights on the relation between science and sales, what problem solving within team environments should look like, women leadership in STEM, and effective lead generation.

Katie also serves as the President-Elect of Women in Bio, an international non-profit organization promoting gender parity in the life sciences. She is passionate about mentoring and building connections so that we can all grow and advance professionally. She earned her bachelor’s degree in Mathematical Biology from the University of Michigan and her doctorate in Applied Math from the University of Arizona with a dissertation titled "Anti-cancer treatment and the cell cycle: Cellular-level mathematical models." 

She also interned with Takeda Pharmaceuticals in both the Clinical Pharmacology and Modeling & Simulation departments where she developed mathematical models to support teams in many stages of drug development. Katie has spent the last 10 years working at the intersection of mathematics, biomedical engineering, and medicine. She now applies this experience to align business and scientific objectives

On Today’s Episode of the Science of Selling STEM:

  • How her interest in science and mathematics from a very young age led her to where she is now (01:43)
  • Figuring out where mathematical modeling provides valuable solutions (04:40)
  • How she has been able to marry her Ph.D. with her work as the director of business development (06:16)
  • Making the market understand the problem that Applied Biomath solves (08:23)
  • Her amazing work with Women in Bio (09:46)
  • Having more women in STEM in leadership positions (13:50)
  • The effectiveness of the lead management system she implemented (14:54)

Connect with Katie Williams:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

Join The Science of Selling STEM community on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources.

What Sales Training and Enablement Should Look Like with Justin Musiek14 Jul 202100:24:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this episode of the Science of Selling STEM, I’ll be sitting down with Justin Musiek, the Director of sales training and enablement at Kate Farms, a medical nutrition company that offers plant-based tube feeding formulas and shakes for adults and children over the age of one. Justin Musiek comes on to share his insights on sales training and enablement and how he has built a sales training department within Kate Farms.

Justin has 15 years of successful sales experience in the pharmaceutical, medical device, and medical nutrition industries. Justin earned his master's degree in Healthcare Administration at Saint Joseph’s College and his BA, political science at Lehigh University. Jason considers himself a through and through salesperson at heart who gravitates towards challenging roles and loves leaving a footprint.

He has previously worked at Takeda, a multinational pharmaceutical R&D-driven global biopharmaceutical company as a U.S Sales Training Manager-rare disease. Before That Justin worked at Boston Scientific, a manufacturer of medical devices as a Senior Territory manager/sales Trainer-Pulmonary Endoscopy.

On Today’s Episode of the Science of Selling STEM:

  • How he started his journey and progressed on to discover more about what sales were and his particular style of sales when engaging with customers (02:20)
  • Breaking down the difference between being a sales manager/leader and the person training the sales manager within a company (03:40)
  • Understanding the internal needs of the company when setting up learning and development for the sales team or sales leadership (05:46)
  • Setting up an individual development plan as a roadmap for growth potential among your salespeople (08:40) 
  • Some of the things Justin has instituted into the organization that has helped it grow (10:19)
  • Defining the sales player-coach role (14:54)
  • Integrating a sales leadership vision in your team through delegating (17:40)

Connect with Justin Musiek:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other episodes and share your favorite episodes on social media!

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Building Soft Skills + Technical Skills To Lead Better with Jennifer Wiens07 Jul 202100:28:12

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

In this first episode of Season 3 of The Science of Selling STEM, I’ll be having a chat with Jennifer Wiens, the Senior Director of Business Development for Briotech, a late-stage startup that seeks to transform health and disinfection worldwide through the biohacking technology of H-O-C-L. Jennifer will talk to us about the value of having soft skills as a sales leader and share some of the best strategies to use when hiring salespeople (And other employees in general)

Her background after her first degree in Neuroscience started as a Bench Scientist turned Department Lead working in both the Biologics R&D and GMP space. This provided a strong Data Science foundation she applies to the wide range of Business Management functions and decisions she makes to this day.  After getting her Executive MBA and growing two startups in Boston, she came back to her home state in the PNW looking for the right fit. 

When the pandemic hit, and an opportunity to join Briotech as a Director of Product Management came along, it was an easy decision for Jen to make. With a genuine appreciation for Briotech’s mission and comradery with her new Brio-teammates, she now supports all teams cross-functionally, including Product Development, Marketing, Sales Strategy, Manufacturing, Supply Chain, Regulatory, Scientific R&D, Safety, BrioEarth, and Organizational Development initiatives so all Briotech business functions are effectively matrixed, harmonized, and supporting one another. 

On Today’s Episode of the Science of Selling STEM:

  • The 10 years as a scientist that equipped her to later on pivot into business (02:15)
  • How she transitioned from being a bench scientist to leading teams of scientists (03:35)
  • Attracting the best talent by reassuring new and potential employees of your reliability (05:30)
  • Forming the chain of support that works well in ensuring each employee at every level keeps growing for the benefit of the business (08:02)
  • Improving on both your soft skills and technical skills in order to lead your team better (10:06)
  • Moving into the business side of things after leading technical teams (11:02)
  • Learning to gain the skills she needed to take on a sales leadership position (13:34)
  • Sustaining a lean, mean operation by building an external workforce (15:43)
  • Successful strategies behind their immense success in distribution (19:41)
  • Offering the world their transformative health-oriented technology (21:06)

Connect with Jennifer Wiens:


Connect with Wesleyne Greer:


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Thanks for tuning into The Science of Selling STEM! If you enjoyed this episode and want to learn even more about what it takes to transform your sales, don’t forget to tune into our other...

‌Build‌ ‌a‌ ‌Sales‌ ‌Team‌ ‌That‌ ‌Will‌ ‌5X‌ ‌Your‌ ‌Revenue‌ ‌with‌ ‌David ‌Presley‌10 May 202100:24:16

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is David Presley, the President of Hydro-Chem Systems (HCS), a comprehensive washing solutions provider. Within the 24 years that he’s been with HCS, he has overseen the development of the automated division and is responsible for the overall design of an automated wash system. 

David will talk to us about the value of a salesperson getting hands-on experience in different areas of their preferred industry, why an educational approach to sales is very effective, and what it takes to build a strong sales team. His degree in electrical/electronic engineering and his technical background have instilled a quality-driven work ethic. His business management skills combined with his technical abilities have piloted HCS to the highest sales in the company’s 48-year history. David is very hands-on providing exceptional customer service.  

On Today’s Episode of Snack Sized Sales:

  • Being entrepreneurial from a young age, going into sales and electronics, and growing truck washes into a thriving giant (02:08)
  • Going up the ladder from different roles to the president of the company and growing it about 5X from $2.5 Million to $10 Million (05:00)
  • Using an educational approach and a customized solution to differentiate (06:49)
  • Why building a bridge to your sales team is essential to their performance (09:34)
  • How the willingness to ask for the sale is necessary for technical sales success (10:56)
  • Succeeding in sales for the last 10 years and 5Xing his company’s sales (13:25)
  • A notable success story where they over-delivered on their customer’s expectations (18:14)

Connect with David Presley:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Being in Sales Mode All the Time with Jeff Behrens05 May 202100:19:15

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Jeff Behrens, a serial biotech entrepreneur with experience in general management, business development, finance, and operations. Jeff will highlight the one thing that all successful people have in common and tell us why listening more than talking can help us thrive in sales.

He is currently the CEO of GelMEDIX, an ophthalmology startup based on work from Mass Eye and Ear and UCLA. He is also the Founder and CEO of LabShares Newton, a biotech incubator for biotech startups run by biotech entrepreneurs. Formerly, Jeff was President and CEO of Siamab Therapeutics, a biotech company focused on developing antibodies targeting glycan targets in cancer that he exited in 2019. Previously, Jeff served as Senior Director, Business Development and Operations at Edimer Pharmaceuticals (funded by Third Rock Ventures) and also worked at Alnylam and Biogen Idec, where co-founded Biogen’s Innovation Incubator. 

In 2003, Jeff sold his healthcare IT company, The Telluride Group, to mindSHIFT Technologies, a Fidelity-funded rollup. Jeff has a Ph.D. from EPFL (Lausanne, Switzerland), an MS from the Harvard/MIT Division of Health Sciences and Technology (HST), an MBA from MIT Sloan, and graduated from Harvard College. He teaches HST590, a Ph.D. level course at MIT, and lives in Newton and Wellfleet, MA. This is one episode you won’t wanna miss so stay tuned.

On Today’s Episode of Snack Sized Sales:

  • Being in business and healthcare simultaneously (02:24)
  • Success by being in a sales mode most of the time (03:32)
  • A necessary mind shift needed to succeed as a salesperson (05:22)
  • The multi-step sales process of raising funding for a biotech business (06:40)
  • Listening and asking relevant questions versus lecturing (07:00)
  • Building a sales team around getting a product out to market (10:20)
  • One thing that’s missing in a lot of sales organizations today (12:47)

Connect with Jeff Behrens:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Debunking The High Risk, High Reward Myth with Chris Miles20 Mar 202400:29:45

Chris Miles shares his journey from financial struggles to financial freedom and offers insights on how to take control of your money. He emphasizes the importance of serving others, being vulnerable, and asking for help. Chris also challenges conventional wisdom about money and encourages listeners to take calculated risks and create value for others. Overall, his story and advice provide hope and inspiration for those seeking financial independence.

Takeaways

  • Take ownership of your money and treat it like your own small business.
  • Challenge conventional wisdom about money and seek advice from those who have achieved financial freedom.
  • Overcome fear by taking calculated risks and focusing on creating value for others.
  • Be vulnerable and ask for help when needed, as there is always hope and support available.

Chapters

00:00

Introduction and Background

04:19

Early Lessons About Money

08:16

Overcoming Fear and Taking Risks

12:08

Taking Ownership of Your Money

18:49

Climbing Out of Financial Struggles

24:26

The Power of Serving Others

27:46

Asking for Help and Being Vulnerable

31:53

Final Words and Hope

Connect With Chris

LinkedIn- linkedin.com/in/chriscmiles

Website- moneyripples.com 

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  

Building Strong Lead Generation and Sales Execution Infrastructure with John Adams03 May 202100:29:37

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is John Adams, the Senior Vice President at Growth Practice at Lean Focus LLC, a management consulting firm that helps businesses overcome their biggest challenges by transforming them for the better, and for the long-term. John will talk to us about the importance of building up an effective sales process and automating it with a CRM, and how to continuously improve the performance of our sales teams.

John is a driven and dynamic leader with diverse experience in general management, international operations, strategic marketing and sales, product development, and manufacturing. He has a proven track record of executive leadership in change management, P&L management, strategic planning, sales and marketing, product development, and operational excellence. His record of leadership has resulted in measurable benefits to companies. 

On Today’s Episode of Snack Sized Sales:

  • Focusing on customers first since he was a teenager (01:51)
  • The first opportunity he got to learn about sales (03:06)
  • How he grew a business by 40% organically over 6 years by just implementing strong lead generation and sales execution infrastructure (04:38)
  • Using a CRM system only to automate an existing and effective sales process (07:24)
  • Some of the challenges he faced when he was a new sales manager (09:46)
  • Teamwork in dealing with quality issues that led to a client not succeeding (13:50)
  • Steps to take when trying to figure out why you’ve lost a deal (18:22)
  • Why articulating who your competitors are is critical (21:47)
  • Excelling in sales leadership through constant engagement and feedback with the sales team (23:17)

Connect with John Adams:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

Join the community of Snack Sized Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Killing it in Technical Sales with Dan Bigger28 Apr 202100:16:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dan Bigger, the Director of Sales and Marketing for Chenango Valley Technologies (CVT), a full-service custom injection molding company. Dan was gracious enough to share how he has been incredibly successful in technical sales, networking, and building the company’s brand worldwide through social media. 

He is also the Founder, Co-Host, Promoter, and Organizer of the USA Manufacturing Hour on Twitter (#USAMfgHour Twitter Chat). Dan has spent the last 25 years in the manufacturing industry and has been with CVT since 2018. He’s so pleased to have worked with so many companies to assist them with the process of plastic injection moulding and tooling manufacturing. He enjoys being part of a project as it goes from start to completion. Tune in as Dan shares his incredible wisdom with us.

On Today’s Episode of Snack Sized Sales:

  • The driving force behind everything that he does (02:04)
  • How CVT helps companies achieve their manufacturing goals (02:41)
  • Going to market when the sales is more technical-oriented (04:12)
  • Sales tips for anyone who wants to get their foot in the door with the more established companies (05:49)
  • Bringing manufacturing business back from overseas (06:28)
  • What USA Manufacturing Hour is all about (06:52)
  • Networking with businesses in the same industry to share projects instead of focusing on who their competitors might are (07:53)
  • Making sales easier by being more authentic and telling the story of who you are and what you do (09:18)
  • Utilizing social media to build your brand and increase your sales (10:32)

Connect with Dan Bigger:


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Humanizing Your Sales Culture with Jeff Sangalli26 Apr 202100:22:17

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales.

Today, my guest is Jeff Sangalli, board member and CEO at Monty’s Plant Food Company. Jeff comes on to teach us how we can really humanize our sales culture and exponentially grow a business even when it’s in a flat industry.

Jeff is an experienced executive with over 25 years of conceiving and executing strategic business plans, steering organizational decisions as a change agent, and launching new ventures while bridging the gap between technology and commercialization. While at Lexmark International, Jeff progressed through the organization, developing practical experience in virtually every aspect of business, manufacturing, supply chain, logistics and R&D.

He took a bold leap from a Fortune 500 company to become the general manager of a startup, Organocat, in 2019. In 2018, he became the CEO and board member of Marty's Plant Food Company, an international developer, marketer and seller of specialized soil amendment and plant fertility products. Under his leadership, Monty’s has tripled its revenue and profit in a very flat agricultural industry. Stay tuned for all the valuable insights Jeff has to share.

 

On Today’s Episode of Snack Sized Sales:

  • From semiconductor designer to management leader with 14 years’ experience in a wide range business areas (02:36)
  • Career Versus Family: How he was able to successfully balance between the two (05:15)
  • Transitioning from engineering to organization, leadership and relationship building (07:18)
  • Going into a stagnant business in a flat industry and finding ways to scale it (10:10)
  • Why every business should learn about the Hedgehog principle (13:32)
  • Getting the right people in order to build a strong sales force (14:32)
  • The challenges they’ve been facing from their exponential growth (16:19)

 

Connect with Jeff Sangalli:


 

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

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Strategic Planning is Critical with Rebecca Rosas21 Apr 202100:16:20

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Rebecca Rosas, the Vice President of Strategic Planning for Texmark Chemicals in Galena Park, Texas, a privately held chemical processing and manufacturing company. Rebecca will talk to us about how strategic planning can help you improve your sales processes and increase revenues. 

 

She has previously been Vice President of R&D/Technology Center Manager prior to her promotion in late 2018. A graduate of McKendree College, she obtained an M.S. in Physical Chemistry at Eastern Illinois University. Rosas obtained a Ph.D. in Physical Chemistry from Texas A&M. During her studies, she was a Fulbright scholar, doing research at the University of Antwerp. Rebecca has been with Texmark Chemicals for almost two decades and has been a judge for the R&D 100 since 2014. She also is a member of the board for the Association of Laboratory Managers and is chairman of the Houston area chapter. 

 

On Today’s Episode of Snack Sized Sales: 

  • Transitioning from teaching into a manufacturing position and what it taught her (02:10) 
  • How being a strategic planner factors into the needs of their sales team (05:09) 
  • Pricing: The sense of time that factors into margins (07:27) 
  • The challenges that the pandemic presented for the pricing and projection models that they had developed (08:19) 
  • Successfully implementing enterprise resource planning (11:39) 
  • Being able to anticipate their future needs so they better serve their customers (13:00) 

 

Connect with Dr. Rebecca : 

  

  • Email Rebecca at RRosas@Texmark.com 

  

Rate, Review, Learn and Share 

  

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

  

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

Automating Your Processes with Seth Brewer19 Apr 202100:18:55

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Seth Brewer, the Co-Owner and Head of Business Development at Engineered Vision, an automation engineering firm headquartered in Dublin, Ohio that specializes in automation, custom machine design, collaborative robots, and machine vision. Seth comes on to talk to us about the power of automation and how it helped them pivot and scale their business even in the midst of the business challenges brought about by the Covid-19 pandemic, and how automating your processes can greatly increase your sales.

 

Seth began extensive marketing training after graduating university and jumped into the world of online business and marketing. He was then hired by Dry Rain Media to be the Director of Project Development. There Mr. Brewer maintained existing clients while providing quality insight and campaigns for new clients to help effectively streamline the business. Seth is the Marketing Project Manager for House of Calls, an intricate phone software dedicated to providing a complete, detailed report on how each advertising campaign is helping or hurting your business.

 

He is also the owner of Client Generation Tactics, a full spectrum, internet marketing service company that services the legal industry. His role at Engineered Vision includes a variety of different areas of problem-solving and business advancement. He works on identifying new customers, pitching automation products and services, develops and maintains relationships with existing clients and is involved in many other sectors of the company as well.

 

On Today’s Episode of Snack Sized Sales:

  • From traditional marketing to the world of Engineered Vision and how he learned the value of niching down (02:07)
  • Navigating the challenges of the Covid-19 pandemic by employing automation more and pivoting by creating more off-the-shelf products (05:03)
  • Providing the necessary education on what automation really does for businesses (07:46)
  • Busting the idea that automation will use take jobs away (09:42)
  • A brief history of automation and how it impacts the manufacturing industry (13:34)
  • Success Story: Creating an in-line inspection system for a carbide company that reduced their production loss (14:40)

 

Connect with Seth Brewer: 

Reach Seth at Seth@Engineered-Vision.com

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

 

Join the community of Snack Size Sales fans on Facebook, Twitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Passion and Empathy in Sales with Eva Heintz14 Apr 202100:18:13

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Eva Heintz, the Global Marketing & Sales Excellence Manager at Solvay, who will share her incredible journey, how to build an effective sales and marketing strategy, and why passion and empathy are critical to success in business while also positively impacting lives. 

Eva holds a Ph.D. in Chemistry from Georgia Institute of Technology and has extensive experience with management roles in multiple publicly-traded corporations. During her years at The Procter & Gamble Company, her contributions in science and leadership were recognized through The Power of You award. She has spent the last 14 years at Solvay and also serves as the Chair of the Board of Directors for Solvay North America Good Government Fund. 

Eva has also had the honor of being nominated for Georgia Tech’s Women on Distinction and being named one of the finalists for Top 10 Women in Healthcare by PR News. In addition to her day job, Dr. Heintz started Solvay X-factor, an ERG dedicated to mentoring, developing, and networking women within Solvay. Outside of Solvay, Eva sits on the Board of BioProcess System Alliance and on the Advisory Board of The Swinney Foundation (non-profit dedicated to Single Parents). In addition, Dr. Heintz, along with others, is launching the first U.S. Cohort for Thrive With Mentoring, another non-profit to mentor women across disciplines.

On Today’s Episode of Snack Sized Sales:

  • [01:28] Chasing what you want and being passionate about things you want to see happen: Eva’s incredible journey of success
  • [03:08] From scientist to manager then from marketing manager to the global marketing and sales excellence manager
  • [06:22] Her experience in leading diverse sales and marketing teams
  • [07:30] The importance of delineating between personal feelings and what’s right for one’s business
  • [08:42] Is the consumer/customer really the boss?
  • [10:56] Understanding your market at every step of the value chain
  • [13:55]A major highlight of her successful career and how she achieved it

Connect with Eva Heintz:


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company’s back-office and online customer journey. Don’t forget to tune into our other shows and share your favorite episodes on social media!

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Perfectionism Is Not Necessary with Lauren Holtvoigt12 Apr 202100:20:23

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales.” Today my guest is Lauren Holtvoigt of PetDx, Inc. . 

Lauren Holtvoigt, DVM brings a unique combination of clinical practice experience in parallel with industry insider knowledge through a commercial lens that is geared toward successful growth opportunities within the market. 

Dr. Holtvoigt has deep experience in fundraising, financial, clinical operations and organizational management and is skilled in relationship and coalition building, industry trend assessment, and information dissemination. With a DVM from The Ohio State University, as well as an MBA, Dr. Holtvoigt possesses advanced talent at translation of macro commercial data to actionable and effective plans for a veterinarian, team or more broadly for a large organization.  

 

Dr. Holtvoigt has worked with numerous animal industry corporations and is currently working within an oncology diagnostic startup. In her free time, Dr. Holtvoigt also likes to run competitively. 

On Today’s Episode of Snack Sized Sales: 

  • [0:02:30] Who Lauren is and how she went from getting a Doctorate in Veterinary Medicine to an MBA to where she is today. 
  • [0:07:19] Lauren discusses how you help your team understand how value proposition is important to be able to sell products. 
  • [0:09:34] Lauren discusses what she instituted within her team to help set her up for success in her upcoming launch. 
  • [0:12:11] Lauren discusses how she balanced learning how to give the right information but not too much. 
  • [0:14:06] Lauren discusses what she was looking for in her team when she built it. 
  • [0:15:50] Lauren provides advice on taking a product to market. 
  • [0:17:00] Lauren shares her greatest success story. 

Connect with Lauren Holtvoigt: 

 


 

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about Lauren’s oncology diagnostic startup, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media. 

 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

Using Your Backstory For Branding with Bryn Bonino07 Apr 202100:23:44

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Bryn Bonino of Backstory First who will share actionable strategies on how leaders should authentically brand their businesses using their backstory as a tool.  

Bryn Bonino works as a branding consultant for compassionate microbusinesses. She developed Backstory First, a 10-step methodology to brand businesses more effectively. This works because, no matter where you go, there you are. Bryn also helps her clients with a 7-part content marketing strategy that is rooted in human psychology. She’s developed these processes by combining her work as a professional ethnographer and her 10 years of experience in marketing. 

 

Bryn has been a guest on other podcasts, such as Business Networking as an INFJ, as well as Becoming Italian

On Today’s Episode of Snack Sized Sales: 

 

  • [0:01:19] Who Bryn is and how she helps leaders authentically brand their businesses using their backstory as a tool. 
  • [0:03:58] Use your own backstory as a branding tool: (1) Write down your strongest life memories - as many as you can, (2) Turn any negative memories into positive life lessons and analyze all stories for philosophical world values, (3) Leverage these life lessons and values into how you position your offers to your audience. 
  • [0:08:39] Write your content marketing to your customer journey: (1) Think of what will be going through your customer’s head when they are (a) problem unaware, (b) problem aware, (c) solution unaware, and (d) solution aware, (2) Think of the end goal that your business has (what want to sell and what image it will have), (3) Craft content (blog post, YouTube video, podcast episodes) that both speaks to the thoughts of the customer throughout the customer journey and that meets the goals of your business. This way your content will work to sell for you, and you’ll have to do the less heavy lifting. This way you will connect more authentically with your audience and you won’t have to convince them. They’ll want to work with you. 
  • [0:14:37] When you’re creating the content, whether it be your blog, your podcast, or your YouTube channel, make sure that you always have an angle in mind and make sure you’re tying content to what your client avatar is. 

 

  • Bryn’s Storytelling Jumpstart is a master class on the steps to get started using your backstory as a tool to authentically brand your business. You’ll also get a primer for how to use your story vignettes in all of your content marketing.  
  • Guests can also download her free guide on 21 Ways to Use Your Story in...
Authenticity in Marketing with Andrea Wolkofsky05 Apr 202100:24:54

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Andrea Wolkofsky with shyft digital and she will be speaking on authenticity in marketing. 

Andrea Wolkofsky is the co-owner of shyft digital – a social and digital strategy and consulting company in New Jersey. Shyft creates brand loyalty by helping marketers find their most authentic voice when talking to the customers they are trying to reach. With more than 20 years in the industry, Andrea has a keen sense of what business owners and marketers need for their businesses to thrive.  

On Today’s Episode of Snack Sized Sales:  

 

  • [0:01:31] Who Andrea is and how she helps businesses be authentic with their marketing. 
  • [0:06:02] Your message needs to resonate with the people who are hearing it. (Is it what you want to say to them; or is it what they want to hear?) 
  • [0:10:54] Your marketing assets need to be consistent – relevant – and focused. (Is your message clear; Is it consistent across all channels; Does it represent who you are as a business; Are you spending time on channels that align with your target audience?) 
  • [0:13:49] You don’t have to be everywhere (Just because there are 8 different social channels doesn’t mean they are all “right” for you; Find your niche and be the best there; Stand out from the crowd – differentiate yourself and fill the white space in your industry.) 

 

Andrea is happy to have a consult with any listener who feels they are struggling to find their authentic voice in their marketing efforts. She will do a deep dive of their current efforts and make strategic recommendations on ways to improve to strategies to implement. Please contact her through her email here. 

 

Connect with Andrea Wolkofsky: 


 

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to be authentic with your marketing, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help others be authentic with their marketing. 

 

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Identifying Killer Opportunities with Shaun Moshasha01 Apr 202100:21:48

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales.” Today my guest is Shaun Moshasha of Luminostics.  

Shaun identifies opportunities and connects dots. Although he plays in the biotechnology space, his activities have spanned fields as diverse as agriculture, consumer products, education, medical devices and diagnostics, in both the for-profit and non-profit arenas. He has achieved various successes from his endeavors; three of the companies he has co-founded are currently worth over $25M combined. However, these successes have come at the cost of many failures, hardships and hard-won lessons. Shaun's successes give him validation and his failures give him determination. Those are the elements that drive any salesperson, or any entrepreneur, to accomplish great feats, and Shaun restlessly strives for greatness by simply connecting the dots. 

On Today’s Episode of Snack Sized Sales: 

 

[0:01:16] Who Shaun is and how he got into what he is doing today. 

[0:03:12] Shaun discusses his position as “Head of Customer Experience.”  

[0:04:30] Shaun discusses how he interacts with the sales team and talks about at which point he gets involved in the sales process.  

[0:6:00] Shaun touches on overcoming “territorial” challenges. 

[0:08:31] Shaun discusses what it was like to build out the customer experience program. 

[0:12:26] Shaun advises sales managers on what they could do with their department to ensure salespeople are providing that true customer experience. 

 

Connect with Shaun Moshasha: 

 


 

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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn more about what it takes to ensure that your salespeople are providing that true customer experience, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

Turning Disadvantages Into Advantages in Your Entrepreneurship Journey with Jonathan Green13 Mar 202400:24:38

Summary

In this episode, Jonathan Green shares his journey from being an employee to becoming a successful entrepreneur. He emphasizes the importance of taking control of your own destiny and the high risk, high reward nature of entrepreneurship. Jonathan provides advice for those considering entrepreneurship and highlights the need to determine if you have the mindset and willingness to do whatever it takes to succeed. He also discusses the power of embracing your uniqueness and using it as an advantage in your business. Jonathan then delves into the world of artificial intelligence and how it can be used to accelerate business growth and increase profits. He shares practical tips for leveraging AI effectively and saving time. Finally, Jonathan reflects on life-changing experiences that have shaped his perspective and approach to business.

Takeaways

  • Entrepreneurship is about taking control of your own destiny and making your own decisions.
  • To succeed as an entrepreneur, you need to have the mindset and willingness to do whatever it takes.
  • Embrace your uniqueness and use it as an advantage in your business.
  • Artificial intelligence can be a powerful tool for accelerating business growth and increasing profits.

Chapters

00:00

Introduction and Background

00:48

Discovering Entrepreneurship

01:56

Making the Decision to Become an Entrepreneur

04:26

Determining if Entrepreneurship is Right for You

05:21

First Steps in Entrepreneurship

10:04

Embracing Your Uniqueness

13:08

The Power of Your Story

16:15

The Importance of Clear Communication

18:30

Stepping into Artificial Intelligence

20:23

Using AI to Boost Profits

27:48

Life-Changing Experiences

29:05

Conclusion

Connect With Jonathan

LinkedIn- linkedin.com/in/servenomaster

Website- GiveToGetFree.com 

Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  


Increasing Sales as a Start-up with Mahrad Saeedi29 Mar 202100:24:08

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales. Today my guest is Mahrad Saeedi of WeHealth

Mahrad combines his entrepreneurial drive with a strong technical foundation in the life sciences and management consulting to connect underserved patient communities with resources and support. Mahrad’s breadth of experience enables him to provide a unique perspective in partnering with patients, physicians and policymakers to streamline the health care continuum using digital solutions.  

Through WeHealth, Mahrad strives to combine the power of crowdsourcing and social advocacy for supporting health equity initiatives by building patient-driven communities for healing together. Mahrad earned his BS in Biology from Loyola Marymount University in Los Angeles, CA and his MBS in biotech management from Keck Graduate Institute in Claremont, CA. 

 

On Today’s Episode of Snack Sized Sales: 

 

[0:02:35] Who Mahrad is and how he got to where he is today. 

[0:09:32] What drove Mahrad to be fully “all in” with WeHealth? 

[0:14:45] Mahrad gives advice on how to increase your sales in a start-up environment. 

[0:18:36] Mahrad shares a success story. 

 

Connect with Mahrad Saeedi: 


 

Rate, Review, Learn and Share 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn more about how to increase your sales in a start-up environment, please listen and subscribe. Don’t forget to tune into our other shows and share your favorite episodes on social media! 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources. 

Brave Branding With Andrea Enright24 Mar 202100:16:05

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Andrea Enright of The Boot Factor who will share actionable strategies on how clients can get brave with their brand. Andrea Enright is a storyteller, personal brand builder and boot-wearer. She helps coaches and consultants get brave, get real and get clients. Andrea has been a guest on other podcasts, as well. 

On Today’s Episode of Snack Sized Sales: 

 

  1. [0:01:06] Who Andrea is and how she helps clients get brave with their brand  
  2. [0:02:56] Translate your message from how you think about it to how your client thinks about it 
  3. [0:05:41] We must educate 
  4. [0:07:43] We must enchant (“take your client by the hand and lead them through the garden”)  


Guests are invited to this free 15-minute, LinkedIn LoveFest. 

 

Connect with Andrea Enright: 

 


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to get brave with your brand, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other clients get brave with their brand. 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

35 Years of Sales Success With Jeff Edwards22 Mar 202100:17:42

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Jeff Edwards of Energy Control Systems who will share his story about evolving into a multi-product entity of various power quality products with an international sales organization that has a distribution network. 

Jeff founded Energy Control Systems in 1987.  The company initially launched with a single product line of surge/lightning protectors.  They have since evolved into a multi-product entity of various power quality products with an international sales organization with a network of independent distributors of their own branded product in more than 40 countries. 

Much of his time is spent traveling in Latin America, Africa, and Asia on speaking and training missions with his network. 

On Today’s Episode of Snack Sized Sales: 

  1. [0:1:20] Who Jeff is and how he got into the business. 
  2. [0:3:23] The evolution of his business over the past 33 years. 
  3. [0:5:57] One of the biggest challenges he experienced going from just being a US-based company to moving internationally. 
  4. [0:6:52] How he overcame that challenge. 
  5. [0:9:54] What his sales team is doing to really help his customers win, even though they have the most expensive product. 
  6. [0:12:47] As a sales leader, he shares his success story of an underdog or somebody who came in and they were horrible in sales, or they just weren’t getting it, and he helped them to see the light and became a success in their eyes. 

 

Jeff Edwards invites guests to check out this report that shows the value of initiating a preventive program for all of your electronic assets.

Connect with Jeff Edwards: 


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Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about the importance of having strong sales skills in highly technical fields, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other salespeople in highly technical fields. 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

Speaking Should Make You Money with Katia Rave17 Mar 202100:17:11

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Katia Rave of Ravé Strategy Studio who will share actionable strategies on how speaking should translate into money in the bank. Katia Rave is a business coach, speaker, author who speaks three languages- French, English, and Money. Katia has her own podcast and has been a guest on other podcasts, as well. 

 

On Today’s Episode of Snack Sized Sales: 

  • [0:01:18] Who Katia is and how she helps entrepreneurs generate leads, maximize profit, and be seen on stages with a speech that converts into money in the bank  
  • [0:03:35] You have to be speaking  
  • [0:06:06] Give freely to your audience 
  • [0:08:26] Your CTA and follow up  

Guests are invited to grab their free copy of Speaking Offers Secrets: 

Close More Clients With 5 Keys to Compelling Session Offers. It is 15-page workbook to help convert the audience. 

Connect with Katia Rave: 


Rate, Review, Learn and Share  

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to translate speaking into money in the bank, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other entrepreneurs generate leads, maximize profit, and be seen on stages with a speech that converts into money in the bank. 

Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

Earn More Using LinkedIn with Julbert Abraham15 Mar 202100:17:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Today my guest is Julbert Abraham of AGM who will share actionable strategies on how you can earn more with LinkedIn. Julbert is widely known as “The LinkedIn Guy”. He is the CEO and Founder of AGM, a LinkedIn Sales Navigator training firm based out of Kearny, New Jersey. Julbert is also the host of the Small Biz Tips podcast on iTunes, Spotify and Stitcher where he interviewed founders of some of America’s fastest growing companies. 

He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ and NJ Business. Julbert and his team have worked with over 600 companies in four continents, helping them turn their LinkedIn connections into clients. 

As aforementioned, Julbert has his own podcast and has been a guest on other podcasts, as well. 

 

On Today’s Episode of Snack Sized Sales: 

 

  • [0:01:36] Who Julbert is and how he helps companies turn their LinkedIn connections into clients 
  • [0:03:53] Have a strategy 
  • [0:05:41] Target the right people 
  • [0:08:44] Systemize your approach 

 

Julbert invites guests to sign up for this free LinkedIn Audit. 

Connect with Julbert Abraham: 


 Rate, Review, Learn and Share 

 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to turn your LinkedIn connections into clients, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other companies turn their LinkedIn connections into clients. 

Join the community of Snack Size Sales fans on Facebook, Twitter

Soft Skills Selling Success with Ashley Martin10 Mar 202100:13:45

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Today my guest is Ashley Martin of Leadership Lady who will share actionable strategies on people and organizations can close their leadership and soft skills gaps to improve operational efficiency. Ashley Martin is an Author, Speaker, and Soft Skills Strategist. Ashley has been a guest on other podcasts, and she also hosts her own podcast, as well.

On Today’s Episode of Snack Sized Sales:

  • [0:01:23] Who Ashley is and how she helps people and organizations close their leadership and soft skills gaps to improve operational efficiency
  • [0:03:47] Communicate (Know Your Audience)
  • [0:05:31] Collaborate (Enlist Support)
  • [0:08:30] Think Strategically & Creatively about your goals

Ashley invites guests to get this 20 Ways to Stress Less - An eBook with life & leadership strategies for experiencing peace and enjoying life. 

Connect with Ashley Martin: 


Rate, Review, Learn and Share 

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to close your leadership and soft skills gaps to improve operational efficiency, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other people and organizations to close their leadership and soft skills gaps to improve operational efficiency.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Bold X Brave Conversations with JeNae Johnson08 Mar 202100:16:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is JeNae Johnson with CTM Unlimited who equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives. Starting with the premise that everyone has genius within them, JeNae equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives. Her approach to forging a path for racial equity in the workplace is no different. Leaning into her experience in behavior change, JeNae leverages proven methodologies and strategies to help companies build equitable workplaces.

She partners with executives and ERG leaders to gauge the effectiveness of current DEI initiatives and identify specific focus areas for change.

She created Bold x Brave Conversations—a facilitated workshop for leaders to start engaging their teams in productive conversations about race and disparity that ultimately lead to strategic action.

On Today’s Episode of Snack Sized Sales:

  • [0:01:30] Who JeNae is and how she equips leaders and teams with proper tools, guidance, strategy and courage to accomplish their business objectives
  • [0:03:11] Get in alignment with how YOU best add value--no carbon copies.
  • [0:05:27] Speak boldly and bravely about your approach, values, and solutions
  • [0:09:20] Find creative ways to listen and get intel from current and prospective clients. Then give them what they asked for.

Connect with JeNae Johnson:


Rate, Review, Learn and Share

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to be Bold x Brave, please subscribe to the show. Don’t forget to tune into our other shows and share your favorite episodes on social media to help other new leaders and teams be equipped with the proper tools, guidance, strategy, and courage to accomplish their business objectives.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

Client Delight with Cydelle Stewart03 Mar 202100:20:25

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Cydelle Stewart of Cydelle Stewart PosAbility Ambassador will share tips on delighting clients, increasing their impact, and making more money focusing on the work that lights them up.  

Business Operations Architect, Virtual Assistant Trainer, Founder of VA Agency Onit! Communications, and a self-titled Possibility Ambassador. Cydelle Stewart makes it possible for Online Coaches, Consultants, and Experts to get Slick, Sexy & Systemised, so they can delight clients, increase their impact and make more money focusing on the work that lights them up. 

 Process-driven and passionate about excellence, Cydelle simplifies and transforms the back-office and online customer journey for her clients, elevating their businesses from successful to exceptional. Clients describe her work as “efficient, essential, transformational, innovative and futuristic.” citing her as “revolutionizing the way” that they do business. 

On Today’s Episode of Snack Sized Sales: 

  • Who Cydelle is and how she simplifies and transforms the back-office and online customer journey for her clients, elevating their businesses from successful to exceptional.
  • Map out the customer journey, step, by step, by step.
  • Create a referral program and reward referees.
  • Start utilizing automation.

Guests are invited to Cydelle’s Slick, Sexy and Systemised Client Mapping Framework.

Don’t forget to tune into our other shows and share your favorite episodes on social media! Join the community of Snack Size Sales fans on Facebook, TwitterLinkedIn and visit my website for even more content, information, and resources about leveraging the media. 

Snack Sized Sales Season 2 Trailer24 Feb 202100:00:51

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Welcome to season two of the Snack Sized Sales podcast this season, we will be coming to you twice per week on Money Mondays, because we're all about sales and sales equals money. And Wealth Wednesdays, because as a sales person or a sales manager or even a business owner, you want to increase your wealth.

This season, we will interview more of the influencers that you love, more people that have lived the life that you're living now. Salespeople that have walked in the trenches. Sales managers that have been doing this for decades, as well as business owners that have found a way to increase their sales.

So be sure to subscribe so you can get every single episode of the Snack Sized Sales podcast.

Wesleyne's Takeaways From Season 117 Feb 202100:05:18

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

If you’ve made it this far, thank you for tuning in! In this episode, Wesleyne shares her three takeaways from Season One of the Snack Sized Sales podcast.

With 10+ years in sales and leadership, Wesleyne Greer understands the challenges of being at the top of her game. Having managed multi-million-dollar teams, Wesleyne marries her love for sales and her passion for coaching at Transformed Sales. She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “Sales Team of the Year” and “Sales Excellence” awards.

On Today’s Episode of Snack Sized Sales:

  • [0:00:26] Takeaway 1: You don’t have to be a salesperson or sales pro to influence change and move the needle.
  • [0:01:31] Takeaway 2: It is key to focus on your strengths.
  • [0:02:37] Takeaway 3: You must be the big fish in a small pond.
  • [0:03:43] Wesleyne thanks all of her guests for being on the show.

Wesleyne invites guests to download her free eBook in which readers will learn how to transform more conversations into sales.

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this season, please feel free to subscribe to the show and leave a review. Don’t forget to tune into our second season of Snack Size Sales (details will be provided later on the launch of season two, so make sure you follow on social media).

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about sales objections.

The Power Of Focusing On Your Customer's Why With Mark Phinick06 Mar 202400:30:22

In this episode, Mark Phinick, a fractional B2B deal coach, shares his insights and experiences in the sales industry. He discusses the changes he has witnessed over the past four decades, including the shift from initial public offerings to selling organizations to private equity firms. Mark emphasizes the importance of empathy in sales and the need for sellers to understand their clients' goals and challenges. He also highlights the role of a deal coach in helping sales reps navigate complex deals and close them at higher margins. Mark encourages sellers to focus on the why behind a client's purchase and become trusted advisors.

Takeaways

  • Empathy is crucial in sales, as it allows sellers to understand their clients' goals and challenges.
  • The role of a salesperson is to empower clients on how to buy and articulate the value of a solution in terms of business outcomes.
  • Becoming a top vendor for a client requires consistently delivering value and understanding the language of the business.
  • Sellers should focus on the why behind a client's purchase and the impact their solution will have on the client's business.

Chapters

00:00

Introduction and Background

03:00

Changes in the Sales Industry

05:07

The Evolution of Organizations

08:07

The Role of AI in Sales

09:01

Nurturing and Developing Sales Reps

11:52

Empowering Clients to Buy

14:14

Becoming a Trusted Advisor

17:44

The Importance of Being a Top Vendor

19:57

The Role of a Deal Coach

23:52

Transitioning from Selling to Buying

26:49

Understanding the Why

30:08

Empowering Sponsors to Translate Technology

31:46

Conclusion and Contact Information

Connect With Mark

LinkedIn- linkedin.com/in/markphinick

Website- letsmakeitrain.net 


Connect With Wesleyne

LinkedIn- linkedin.com/in/wesleyne  

Instagram- https://www.instagram.com/wesleynewhittaker/?hl=en 

Tiktok- https://www.tiktok.com/@thewesleynewhittaker 

Facebook - https://www.facebook.com/transformedsales  

Youtube- www.youtube.com/@wesleynewhittaker 

Twitter - https://x.com/wesleyne  

Website- TransformedSales.com   

Email- email...podcast@transformedsales.com  

Intentional Networking With Ashley Owens10 Feb 202100:15:56

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Ashley Owens of Ashley Assists, LLC will share actionable strategies on becoming an authority at generating revenue by networking with intention. 

Ashley Owens is the first and only Networking Concierge that puts you in the right situation or gets you out of the wrong one. As a networking concierge, she trains, coaches, and speaks on becoming an authority at generating revenue by networking with intention. As a networking concierge, Ashley is a host of two digital TV talk shows on RVNTV and This is it TV, speaking and interviewing on the topic of tactical networking. She has taken over 700 introduction phone calls with business professionals looking to grow their network and has given close to 1,000 introductions. She has spoken to over 80 networking groups, organizations, companies, and conferences and has over 185 referral partners.

On Today’s Episode of Snack Sized Sales:

  • Who Ashley is and how she trains, coaches, and speaks on becoming an authority at generating revenue by networking with intention
  • Tactical tips and practical takeaways
  • Nurturing a network
  • Virtual networking with intention

Ashley invites guests to take 10% off networking audit (https://www.ashleyassists.com/networkingcoaching)Participants will be identifying personal networking challenges and identifying key motivators and professional interests by using the DISC assessment to determine their networking style.

Subscription Selling Success With Shannon Wayman03 Feb 202100:15:34

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Shannon Wayman is a proven business leader, and she offers a track record of achievement in leading territory management, change initiatives, strategic growth, staff development, project management, and program implementation. She demonstrates excellence in ensuring smooth business operations through periods of growth, restructuring, and turnaround while working to optimize talent, customer service, and top/bottom lines. She offers leadership skills to coach and mentor teams in creating a positive customer experience, driving quality outcomes.

On Today’s Episode of Snack Sized Sales:

  • Who Shannon is and how she is a proven business leader with expertise in driving business through engaging and motivating people. 
  • Why Subscription Memberships are like a marriage.
  • How to build and nurture the relationship
  • The importance of keeping members engaged

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to run a successful subscription membership-based business subscribe to the show. Don’t forget to tune into our other episodes and share your favorites episodes on social media to help other people who work in subscription membership-based businesses.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about transforming sales.

Using Your CRM to Win With Tamara Burkett27 Jan 202100:15:44

Get FREE Sales Leadership Resources at go.transformedsales.com/pod

Tamara Burkett will share actionable strategies on how companies can squeeze every penny of profitability and service out of their current CRM.

Tamara Burkett is a CRM consultant with Tamara Burkett Global LLC, Virtual Meeting Producer and #1 Bestselling Business Author who works with service-based business owners helping them maximize their current CRM to win more sales. Tamara believes business is all about relationships and technology should make relationship building easy. She artfully blends tech and relationship strategies to form a follow-up process her clients implement with ease.

On Today’s Episode of Snack Sized Sales:

  • Who Tamara is and how she helps entrepreneurs and small business owners identify and onboard the system best suited to help them scale their business
  • A quick way to enter notes
  • How to improve sales conversions
  • How to make time to explore and learn your system

Tamara invites guests to take this CRM IQ quiz, a 4 minute quiz that will help identify the blind spots in your CRM strategy and discover where you are leaking money.

Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to leverage your CRM subscribe to the show. Don’t forget to tune into our other episodes and share your favorites episodes on social media to help other entrepreneurs and small business owners identify and onboard the system best suited to help them scale their business.

Join the community of Snack Size Sales fans on FacebookTwitter, LinkedIn and visit my website for even more content, information, and resources about leveraging the media.

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