Explore every episode of the podcast Feedback Friday by Really Good Emails

Dive into the complete episode list for Feedback Friday by Really Good Emails. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	Stop treating Dark Mode like an afterthought with Annett Forcier	28 May 2026	00:48:36
Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely. Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built. Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio EmailBoutique https://www.emailboutique.io/ Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/ Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9 00:00 Annett Forcier 00:34 What is Dark Mode? 03:10 Accessibility And Variants 04:05 Design First Not Code 04:46 Style Guide To Set Expectations 08:57 Why Not All Images 11:19 Getting Started Resources 12:14 Logo Solutions And Hacks 18:46 Icons And Illustration Prep 22:00 CSS Tricks For Text 24:51 Choosing Dark Mode Colors 27:38 Testing And Client Expectations 28:53 Pixel Perfect Myth 29:40 Educating Stakeholders 30:42 Email Style Guides 32:23 Client Reality Check 33:17 Email Review Setup 33:29 Nothing 37:25 DoorDash 41:26 Inverse Newsletter 42:34 Claude 48:06 Outro
	Are Profoto's emails camera-ready? with George Pettigrew	27 Mar 2026	00:27:39
Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom.Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow to build a modular email design systemAccessibility, contrast, and WCAG guidelinesResources mentioned:Really Good Emails: reallygoodemails.comInbox Army: inboxarmy.com
	Do Buoy’s emails actually convert? with Kasey Luck	29 Jan 2026	00:35:51
Join us for another episode of Feedback Friday, where Kasey Luck returns to provide expert feedback and critiques on various email designs. We dive deep into email marketing strategies, analyzing several email campaigns for their content and effectiveness, particularly those related to nutrition and health supplements.Kasey offers valuable email tips on how to enhance email design, ensuring messages are not only engaging but also high-converting. This session is packed with insights for anyone looking to refine their email strategies.00:00 Intro00:58 Initial Email Critique02:08 Email Design and Content04:32 Feedback on Specific Email Elements09:49 Analyzing Email Callouts and CTAs17:13 Discussing Email Design and Free Items17:51 Importance of Product Placement in Emails18:29 Trends in Email Design19:58 Effectiveness of Educational Content21:27 Analyzing Long-Form Emails22:18 Comparison Sections in Emails26:21 Balancing Information and CTA28:39 Final Thoughts34:17 Outro
	Turning taboo into trust: emailing about intimacy with Kasey Luck \| Ep 131 \| Feedback Friday	26 Dec 2025	00:22:35
How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is packed with examples of email marketing done right—even when the subject matter gets personal.Here’s what you’ll learn:- How to keep messaging human when the topic is sensitive- The power of using customer language in subject lines and body copy- When long emails actually outperform short ones- Tips on email design, hierarchy, and accessibilityWhether you're marketing for a DTC brand, navigating a sensitive topic, or just tired of sending bland emails, this one's for you.🕒 Timestamps:00:00 Intro01:50 Email Strategy for Sensitive Topics03:21 Analyzing Email Design and Content05:28 Personalization and Customer Engagement08:22 Case Studies and Best Practices12:41 Final Thoughts and Takeaways20:57 Outro🔗 See more inbox inspo: https://reallygoodemails.com📬 More about Kasey’s agency: https://www.luckand.co💬 Tell us in the comments: What's the trickiest topic you've had to write about?
	RGE Awards 2025: The Best Emails of the Year	19 Dec 2025	01:12:39
Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks.Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→ Subject line and CTA trends from 2025→ How brands are using personalization without being creepy→ Why the Promotions tab isn't the enemy→ The tiny stuff that separates "fine" from "forward it to my team"Plus a special Un-Spam 2026 announcement. West Coast, baby.🔗 Browse all winners: https://reallygoodemails.com/2025-email-awards🔗 Submit your emails: https://reallygoodemails.com/upload🔗 Unspam 2026 tickets: https://www.tickettailor.com/events/unspam/1973017Got an email you're proud of? Submit it to Really Good Emails.00:00 Meet the Judges02:03 Setting the Stage for the Awards04:49 Welcome10:48 Review and Testimonials16:44 Data Visualization22:38 Dark Mode29:55 Nonprofit and Purpose35:47 Thank You38:56 Retention42:56 CTA Trends44:05 Winback Campaigns48:02 Cart Abandonment52:28 B2B Emails56:42 Creative01:02:16 Q&A Session#emailmarketing #emaildesign #digitalmarketing
	Are your emails accessible? Imbodhi email review with Kasey Luck \| Ep 131 \| Feedback Friday	05 Dec 2025	00:34:02
Join special guest @KaseyLuck , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on Email Design and Accessibility14:11 Email Analysis: New Product Launch17:49 Discussing Campaign Goals and UI Elements18:11 Reviewing a Successful Email Campaign19:28 Analyzing the Annual Fall Sale Email23:56 Evaluating the Abandoned Cart Email28:12 Order Confirmation Email Insights29:46 Post-Purchase SMS Strategy32:24 Final Thoughts and Agency Information
	GIFs, Gradients & Great CTAs in Plus-Plus Emails	15 Aug 2025	00:12:39
This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun.We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tappedFrom bold product photos to layouts that don’t feel like email déjà vu, Plus-Plus keeps its emails fresh and its audience hooked. Parents love it. Teachers love it. Honestly, we love it.Into playful design? Toy marketing? Just need some creative inspo that doesn’t bore you to tears? This one’s your jam.Meet MKTGRhythm: https://mktgrhythm.com/#emailmarketing #emaildesign 00:00 Intro00:48 Innovative Use of Figma and Smart Animation02:05 Email Layouts and Mobile Design03:32 Product and Lifestyle Photography06:29 Gradient Design and Full Email Implementation10:24 Client Goals and Engagement Strategies12:10 Outro
	Transforming Emails with Accessibility Fixes (Before & After) \| Ep 128 \| Feedback Friday	01 Aug 2025	00:54:40
Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must.Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot accessibility issues, write better alt text, use live text effectively, and design with inclusion in mind without sacrificing style.Transcript https://reallygoodemails.com/school/accessible-email-makeoversYou'll learn:What accessibility really means in an inboxHow to test contrast, alt text, and dark mode performanceWhy live text matters more than ever📌 Want your email featured in the next teardown? Subscribe and sign up at: https://reallygoodemails.com👍 Like this video if you want more accessibility breakdowns📝 Comment below with your questions or suggestions🔔 Subscribe to catch the next Feedback Friday!Chapters00:00 Intro to Feedback Friday01:50 The Importance of Accessibility in Emails09:23 Email Review: Native Pet14:00 Email Review: Jenki Journal18:30 Email Review: namuk22:02 Email Review: San Francisco Standard24:49 Email Review: Cystic Fibrosis Foundation28:48 Email Review: YNAB32:22 Email Review: riddle35:27 Email Review: Smoosh38:40 Email Review: Education First42:15 Email Review: Genesis Health Clubs45:54 Lightning Round54:12 Outro#Accessibility #EmailDesign #EmailMarketingThis video dives deep into web accessibility, providing a practical accessibility audit of different emails. Learn about WCAG guidelines and how to implement inclusive design principles for better user experience.
	This Seltzer Brand’s Emails Are Next-Level	11 Jul 2025	00:29:25
This Seltzer brand is redefining what great email marketing looks like. From retention strategy to stunning GIF-driven design, it’s packed with campaign ideas worth trying.In this episode of Feedback Friday, we sit down with the team at MKTGRhythm to explore their work for Rebel Rabbit, a fast-growing seltzer brand focused on clarity, focus, and a hangover-free experience. They break down real campaigns, hybrid templates, and creative tactics that bring personality into the inbox.If you're working in retention, design, or lifecycle marketing, this is your blueprint for standout emails.⏱️ Timestamps00:00 Let’s roll00:32 Meet the Rhythm crew01:44 Rebel Rabbit's email strategy02:29 Playlist email breakdown08:59 Don’t break email laws10:45 Mocktails!16:54 Hybrid template20:49 Sober October23:49 Spooky-good design27:32 Dark mode + accessibility wins28:47 That’s a wrap📌 Resources and mentionsMarketing Rhythm https://mktgrhythm.com/Rebel Rabbit https://drinkrebelrabbit.com/View live emails https://reallygoodemails.com/rebel-rabbit💬 Want your brand featured or have a question for the team? Drop a comment below.Subscribe for more email teardowns and strategy sessions.#EmailMarketing #EmailDesign #RebelRabbit
	How To Turn Customers Into Superfans \| Ep 127 \| Feedback Friday	09 May 2025	00:18:09
This week on Feedback Friday, we’re joined by Adrien Grey, Creative Director at Sundays for Dogs, to break down their best-in-class email strategy from Black Friday bangers to onboarding gems. We’re talking high-touch campaigns, customer-first design, and a peek into their brand-new rebrand.In this video, you'll learn:✔️ How to design high-converting promotional emails✔️ Tips for customer-friendly transactional messages✔️ The magic of illustrations, product photography, and personalization✔️ Why Sundays’ dog food and emais are human-grade, 0% synthetic, and 100% delightful⏱️ Timestamps00:00 Overview of Sundays for Dogs01:06 Black Friday Email Breakdown04:31 Helpful Tips Email Analysis06:37 Order Confirmation Insights09:03 Order Shipped and Arrival Emails12:47 Post-Purchase Check-In Email16:31 Rebrand Announcement and Conclusion
	Graza’s Bold Email Strategy with Naomi West \| Ep 126 \| Feedback Friday	21 Feb 2025	00:39:05
Dive into the world of creative email marketing on this week's Feedback Friday! Join Matt Helbig and @emailfromnaomi as they explore Graza's unique email campaigns and discover insights into innovative brand storytelling.In this episode, we break down various Graza's email designs, highlighting their blend of engaging visuals, strategic branding, and the balance of functionality and creativity in email marketing.Learn about the success behind Graza's email strategy, get tips on improving mobile readability, understand the importance of collabs in branding, and discover the potential of integrating fun, yet compelling content to keep subscribers engaged. 🫒Naomi Westhttps://www.naomiwest.ca/https://www.linkedin.com/in/naomiwest1000/https://x.com/emailfromnaomihttps://www.instagram.com/emailfromnaomi/#emailmarketing #design
	The Really Good Email Awards 2024	20 Dec 2024	01:12:05
Welcome to the first-ever Really Good Email Awards! Hosted by Matt, Logan, and Kelsey from Really Good Emails and Befree, this event celebrates innovative emails across 11 categories, highlighting trends, standout campaigns, and brand creativity.See the recap https://reallygoodemails.com/school/the-really-good-email-awards-2024From interactive welcome emails to effective product launches, back-in-stock alerts, engaging newsletters, and more, discover what makes top-performing emails stand out. Also, get a sneak peek into the best practices for creating engaging, accessible, and visually appealing emails. Plus, don’t miss the announcement of Unspam 2025 in Baltimore, Maryland!00:00 Introduction to the Email Awards00:30 Meet the Hosts00:57 Award Categories Overview02:00 Welcome Email Award06:14 Product Launch Award09:35 Re-engagement Award13:30 Pet Care Award15:41 Outdoor and Travel Award18:41 Beverage Email Award22:05 Subject Line Trends25:39 Call to Action Excellence29:35 Quiz Award31:49 Seasonal Award35:26 Most Creative Award41:16 Q&A: Best Practices and Tips
	Maximize Your E-Commerce Email Revenue with Max Sturtevant \| Ep 125 \| Feedback Friday	13 Sep 2024	00:23:07
In this episode of Feedback Friday, we explore the world of e-commerce email marketing with Max Sturtevant, the founder of Wellcopy, an agency that has generated $40 million for seven—and eight-figure e-commerce brands.🚀 Don't have Beefree yet? Get started for free at: https://beefree.io/We analyze creative email campaigns from Surreal, a trending UK brand, and discuss strategies like teaser emails, product highlights, customer testimonials, and the power of simplicity in email design. Learn how to optimize your email marketing to boost customer experience, increase click rates, and boost conversions. Don't miss Max's insights on maximizing the effectiveness of email footers, crafting compelling referral emails, and keeping your audience engaged with innovative offers and product releases. Subscribe and stay tuned for more expert tips on e-commerce and email marketing!00:00 Intro00:46 Teaser Campaigns and Product Launches02:39 Max's Tips for Effective Email Campaigns04:30 The Power of Social Proof in Emails08:00 Bundle Offers and Creative Discounts12:53 Subscription Emails: Key Strategies15:00 Optimizing Abandoned Cart Emails19:30 Referral Programs: Best Practices21:47 Final Thoughts and Recommendations#emailmarketing #ecommerce #digitalmarketing
	Email Marketing Deep Dive with Megan Boshuyzen \| Ep 123 \| Feedback Friday	09 Aug 2024	00:18:20
In this episode of Feedback Friday, we are joined by Megan Boshuyzen from Mailgun by Sinch, a senior email developer and marketing expert. Megan discusses various aspects of email marketing, including segmentation, personalization, clear calls to action, and creating engaging content. If you are out of ideas for email, head to https://beefree.io/ to start your free trial today!Sign up for Email Camp MessageMania 2024: https://hello.learn.mailgun.com/email-camp24-rge-feedbackShe also shares insights from her experience with Mailgun and Mailjet, hosting Email on Acid's Notes from the Dev, and the email newsletter "...it depends, another newsletter about email marketing." We review email examples from Email Camp and discuss design choices, best practices, and strategies for effective email campaigns. This episode also touches on the use of live text, accessibility, and the potential of personalized digital badges.00:00 Intro00:38 Meet Megan from Mailgun by Sinch01:45 Email Camp 2023: Mission Control10:24 Email Camp 2023: Message Mania17:13 Outro#emailmarketing #marketingtips #emaildesign View live Email Camp emails: https://reallygoodemails.com/search/emails/emailcampFeedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
	Design and Development Strategies with Julia Papanek \| Ep 122 \| Feedback Friday	05 Jan 2024	00:21:30
In this episode of Feedback Friday, we meet Julia Papanek, the lead email developer and designer at hims & hers, a telemedicine company. Matt and Julia delve into specific email campaigns, discussing design choices such as beautiful imagery, short but compelling copy text, catchy headlines, and comprehensive design systems in Figma. They also explore the advantages of using live text over image-based emails, the importance of testing, mobile vs. desktop views, A/B testing, and striking a balance between promotional and transactional content.Julia shares her experiences redesigning transactional emails and using Artificial Intelligence to streamline processes, demonstrating how a well-crafted email marketing strategy can enhance customer relationship management.00:00 Introduction and Guest Welcome00:11 Guest's Role and Company Overview01:08 Email Design Discussion: Promotional Email06:38 Email Design Discussion: Product Launch Email09:50 Email Design Discussion: Abandoned Cart Email12:44 Email Design Discussion: Order Confirmation Email16:31 Email Design Process and Tips20:27 Conclusion and Farewell#emailmarketing #emaildesign
	121. - BetterBrand \| Feedback Friday	03 Jul 2023	00:24:18
BetterBrand's emails are designed to be both informative and visually appealing. They use live text, clear CTAs, and engaging imagery to capture attention and drive sales. 📧 View live BetterBrand emails https://reallygoodemails.com/better-brand ► Transcript: https://reallygoodemails.com/school/feedback-friday-betterbrand 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration ------------------------------------------------- Twitter: https://twitter.com/reallygoodemail Facebook: http://www.facebook.com/reallygoodemails Instagram: https://www.instagram.com/reallygoodemails TikTok: https://www.tiktok.com/@reallygoodemails LinkedIn: https://www.linkedin.com/company/reallygoodemails/ Pinterest: https://www.pinterest.com/reallygoodemail/ Newsletter: https://reallygoodemails.com/newsletter/ Blog: https://reallygoodemails.com/school#emaildesign #emailmarketing #newsletter CHAPTERS ------------------------------------------------- 0:00 Introduction 03:10 Email 1 07:37 Email 2 13:56 Email 3 - Social Media Push17:58 Email 4 - Exit Intent Offer 22:49 Outro ♫ ☻ ♫ https://mndbd.bandcamp.com/track/d-j-vu
	120. - Apple \| Feedback Friday	11 Nov 2022	00:12:48
Matt Helbig chats with Tim Yeadon about Apple emails. Tim Yeadon, Principal & Creative Director https://clydegolden.com/ 📧 View live Apple emails https://reallygoodemails.com/apple ► Transcript: https://reallygoodemails.com/school/feedback-friday-apple 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration ------------------------------------------------- Twitter: https://twitter.com/reallygoodemail Facebook: http://www.facebook.com/reallygoodemails Instagram: https://www.instagram.com/reallygoodemails TikTok: https://www.tiktok.com/@reallygoodemails LinkedIn: https://www.linkedin.com/company/reallygoodemails/ Pinterest: https://www.pinterest.com/reallygoodemail/ Newsletter: https://reallygoodemails.com/newsletter/ Blog: https://reallygoodemails.com/school Job Board: https://jobs.reallygoodemails.com/ #emaildesign #emailmarketing #newsletter CHAPTERS ------------------------------------------------- 0:00 Introduction 2:25 Email 1 Mother's Day 7:56 Email 2 Product Launch 10:04 Email 3 Event/Webinar 11:49 Outro ♫ ☻ ♫ https://youtu.be/3p5eP5xa2SQ
	119. - YouTube \| Feedback Friday	25 Feb 2022	00:19:38
Matt Helbig chats with Najmah Salam about year-end emails from YouTube, ukuleles, data, and how that one meeting could have been an email. Najmah Salam https://www.najmahsalam.com/ 💌 #emailgeeks stickers, shirts, and swag https://www.etsy.com/shop/najmetender?coupon=REALLYGOOD Use code REALLYGOOD for 10% off your order. UNSPAM Email for Commerce. Join us April 28-29, 2022 in Chicago. https://unspam.reallygoodemails.com/chicago/2022 Get our newsletter https://reallygoodemails.com/newsletter/ Find your dream job within the email community with our curated job board https://jobs.reallygoodemails.com/ ----------------------------------------------------------------------------------- 📧 View live YouTube emails https://reallygoodemails.com/youtube 00:00 Intro 0:56 Really Good Emails, you’ve had an awesome year. See your 2019 Year in Review! 06:49 Really Good Emails, your 2020 Year in Review is here! 10:40 Really Good Emails, your 2021 year in review is here! 16:50 How to get started with a year-end email 18:16 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: https://twitter.com/reallygoodemail https://www.instagram.com/reallygoodemails https://www.facebook.com/reallygoodemails https://www.linkedin.com/company/reallygoodemails/ https://www.tiktok.com/@reallygoodemails https://www.pinterest.com/reallygoodemail/ #emaildesign #emailmarketing #newsletter
	What can we learn from retail email? \| Webinar	08 Feb 2022	00:47:31
2020 has thrown the biggest of wrenches into just about everything—including email marketing strategies and tactics. For retailers, who rely on email to get people in the door (both physically and digitally), it’s left them reeling. Pandemics, political and social unrest, and low-level anxiety are pretty much everywhere… there’s not much that inspires people to part with their money. But—even as the definition of successful retail email marketing has changed—some retailers have found success speaking to all of those challenges. And they’ve won customers over in the process. That’s why we teamed up with our friends at Litmus and National Geographic to review some of our favorite retail emails from the past year. We look at: • The elements of a really good retail email • How successful brands are designing and writing for 2020 • Opportunities for brands to improve the anxious overwhelmed lives of modern consumers • How anyone in email—not just retailers—can use the same techniques to create better, more engaging email campaigns Want to see how your emails match up to the competition? Curious how you can start sending better emails with the tools you already have? Eager to grow your business while sticking to your values and respecting your subscribers in the process? This webinar is for you.
	118. - Output \| Feedback Friday	29 Oct 2021	00:07:32
Watch on YouTube https://youtu.be/zdzPiE63I10 Happy Friday, Email Geeks! We're bringing you a new episode of Feedback Friday to celebrate the spooky season, looking at some sweet emails from a SaaS company we're digging into called Output. The music software company has helped people bring sexy back, stand under an umbrella-ella-ella-eh, and create film scores to warn us when winter is coming. Check out this episode, covering when gradients work in emails and if you should add a play button to that video preview of your dog dancing. ----------------------------------------------------------------------------------- 👨‍💻 View more SaaS emails https://reallygoodemails.com/categories/saas 🎃 View more Halloween emails https://reallygoodemails.com/categories/halloween 📧 View live Output emails https://reallygoodemails.com/output 📝 Transcript https://reallygoodemails.com/school/feedback-friday-output 00:00 Intro 00:35 Emails 6:21 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter
	117. - Justuno \| Feedback Friday	16 Jul 2021	00:18:01
There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else. The Top 100+ Pop-Up Design Examples 2021 https://www.popupexamples.com/ Over 100 of the best-performing pop-up design examples of 2020-2021. From lead and email capture to exit offers, Black Friday to Mother's Day, search and sort through inspiring designs that fit all screen sizes including mobile. Justuno https://reallygoodemails.com/justuno Do Email Subscription Pop-Ups work? https://reallygoodemails.com/school/do-email-pop-ups-work ⏱️⏱️POD CHAPTERS⏱️⏱️ 0:00 - Intro 4:26 - Flamingo Estate 6:18 - Tula Plants & Design 8:37 - Brooklinen https://reallygoodemails.com/brooklinen 9:46 - Moment https://reallygoodemails.com/moment 11:10 - Recess https://reallygoodemails.com/recess 11:53 - BABOON to The Moon https://reallygoodemails.com/baboon 12:19 - Duck Camp 13:49 - Allswell Home 14:29 - Bridge & Burn https://reallygoodemails.com/bridge-burn 15:59 - Plus 17:11 - Outro 👨‍💻 Olivia Stapp https://www.linkedin.com/in/olivia-stapp-36a89673/ 🔔 Subscribe for more tips just like this: THINGS YOU NEED TO KNOW =============================== 🎬 - MOST RECENT VIDEOS: https://www.youtube.com/reallygoodemails 🚀 - SIGN UP FOR REALLY GOOD EMAILS FREE: https://reallygoodemails.com/ ⌨️ - TRANSCRIPT: https://reallygoodemails.com/school/feedback-friday-justuno SOCIAL =============================== 📝 - BLOG: https://reallygoodemails.com/school 💌 - NEWSLETTER: https://reallygoodemails.com/newsletter/ 🎧 - PODCAST: https://anchor.fm/reallygoodemails 👥 - FACEBOOK: https://www.facebook.com/reallygoodemails 🐦 - TWITTER: https://twitter.com/reallygoodemail 📸 - IG: https://www.instagram.com/reallygoodemails 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. #emaildesign #emailmarketing #justuno
	116. - Vacasa \| Feedback Friday	21 May 2021	00:09:36
Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text. ----------------------------------------------------------------------------------- Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 👨‍💻 Andy McCutcheon https://www.linkedin.com/in/andysmccutcheon/ ----------------------------------------------------------------------------------- 📧 More Travel and Leisure email inspiration: https://reallygoodemails.com/categories/travel-and-leisure 📝 Transcript https://reallygoodemails.com/school/feedback-friday-vacasa ----------------------------------------------------------------------------------- 00:00 Intro 01:09 Email 1 03:55 Email 2 06:39 Email 3 09:10 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #summer
	115. - Poolside FM \| Feedback Friday	14 May 2021	00:12:49
If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface. ----------------------------------------------------------------------------------- Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 👨‍💻 Avi Goldman https://twitter.com/theavigoldman https://twitter.com/useparcel https://useparcel.com/ https://emailresourc.es/ ----------------------------------------------------------------------------------- 📧 More Summer email inspiration: https://reallygoodemails.com/categories/summer 📧 More App email inspiration: https://reallygoodemails.com/categories/app 📝 Transcript https://reallygoodemails.com/school/feedback-friday-poolside-fm ----------------------------------------------------------------------------------- 00:00 Intro 01:09 Email 1 05:06 Email 2 09:03 Email 3 10:46 Email Resources 12:13 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #summer
	113. - Disney+ \| Feedback Friday	30 Apr 2021	00:09:06
Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- 📺 View more entertainment emails https://reallygoodemails.com/categories/entertainment 📧 View live emails https://reallygoodemails.com/disney+ 📝 Transcript ...coming soon 00:00 Intro 00:47 Emails 8:47 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter
	112. - Postable \| Feedback Friday	23 Apr 2021	00:16:52
Do you remember your first letter? Maybe you found a pen pal across the world. Or you just got a letter from some guy in a green striped shirt with a bowl cut and wondered who it was from. We chatted about e-commerce emails from Postable with Emily Ryan, a Mailchimp Pro Partner, owner of the agency Westfield Creative, and taco lover. ----------------------------------------------------------------------------------- Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- Feat: @EmilyRyanTweets https://twitter.com/emilyryantweets Emily's agency, Westfield Creative http://westfield-creative.com/ Mailchimp & Co https://mailchimp.com/andco/ ----------------------------------------------------------------------------------- 📧 More email inspiration: https://reallygoodemails.com/ 📧 More Retention / Re-Engagement email inspiration: https://reallygoodemails.com/categories/retention-reactivation 📧 More Confirmation email inspiration: https://reallygoodemails.com/categories/confirmation 📧 More E-Commerce email inspiration: https://reallygoodemails.com/categories/ecommerce ----------------------------------------------------------------------------------- 00:00 Intro 01:20 Email 1: Dog Days of Summer Sale! https://reallygoodemails.com/emails/dog-days-of-summer-sale 04:55 Email 2: Cyber Monday Super Sale! https://reallygoodemails.com/emails/cyber-monday-super-sale 08:50 Email 3: Are your addresses up to date? https://reallygoodemails.com/emails/are-your-addresses-up-to-date 12:13 Email 4: Postable Order https://reallygoodemails.com/emails/postable-order 14:00 Email 5: Your card was mailed! https://reallygoodemails.com/emails/your-card-was-mailed 15:14 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #postable
	111. - Postmates \| Feedback Friday	16 Apr 2021	00:12:54
Watch on YouTube https://youtu.be/9hCa3VN3HI8 Over the past year, we've been ordering a LOT of food for delivery with DoorDash, UberEats, and Postmates. But let's be honest: Domino's is the OG of food delivery. They don't even need a delivery app. You can tweet your picks, place an order in Slack, or, you know, pick up the phone and call them. While it might not be the #1 pizza delivery service, Postmates is turning up the heat with gamification in its promotional emails. From Pac-Man spinoff GIFs to mysterious blurry images, we're covering some really good Postmates emails on this episode of Feedback Friday. Order something good for yourself while you're watching. (If you can't finish the food, we can help with that.) ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- 🌮 View more food emails https://reallygoodemails.com/categories/food 📧 View live @Postmates emails https://reallygoodemails.com/postmates 📝 Transcript ...coming soon 00:00 Intro 01:08 Postmates 11:53 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail This week we review food emails from Postmates. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on promotional and newsletter emails. Subscribe for the latest email design tips and email trends each week. #emaildesign #emailmarketing #newsletter
	Using Humor in Email Marketing \| Webinar	14 Apr 2021	00:47:45
Using humor in email marketing: webinar recording + Q&A https://www.litmus.com/blog/using-humor-in-email-marketing-webinar-recording-qa/ 00:00 Intro 06:17 What makes an email funny? 15:57 Some of our fav examples 23:08 Proof humor works 25:59 How to add humor to your own emails 38:11 Any questions? 46:11 Outro Have any additional questions? Please leave them in the comments. Jason Rodriguez https://twitter.com/RodriguezCommaJ https://reallygoodemails.com/rodriguezcommaj/ Lianna Patch https://twitter.com/punchlinecopy https://reallygoodemails.com/punchlinecopy Mike Nelson https://twitter.com/mevlow https://reallygoodemails.com/mike @Litmus https://twitter.com/litmusapp #LitmusLive https://reallygoodemails.com/litmus Blog https://reallygoodemails.com/blog/ Newsletter https://reallygoodemails.com/newsletter/ Twitter https://twitter.com/reallygoodemail ♫ ☻ ♫ https://soundcloud.com/kaytranada/0001a #emaildesign #emailmarketing #humor
	110. - Venmo \| Feedback Friday	09 Apr 2021	00:11:15
Watch on YouTube https://youtu.be/2hnvvxxy5vo Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- Transcript https://reallygoodemails.com/school/feedback-friday-venmo 📧 More email inspiration: https://reallygoodemails.com/ 📧 More Financial email inspiration: https://reallygoodemails.com/categories/financial 📧 More Winback email inspiration: https://reallygoodemails.com/categories/winback 📧 More Banking / Credit Card email inspiration: https://reallygoodemails.com/categories/banking-credit-card ----------------------------------------------------------------------------------- 00:00 Intro 00:48 Email 1: Big news for small business: Venmo business profiles are here https://reallygoodemails.com/emails/big-news-for-small-business-venmo-business-profiles-are-here 04:24 Email 2: Smiles Davis, claim your $5 before March 15th, 2021. https://reallygoodemails.com/emails/smiles-davis-claim-your-5-before-march-15th-2021 06:36 Email 3: Special invitation: Smiles Davis, get started with the Venmo Credit Card https://reallygoodemails.com/emails/special-invitation-smiles-davis-get-started-with-the-venmo-credit-card 11:16 Smiles Davis, getting back into Venmo? Here’s a refresher. https://reallygoodemails.com/emails/smiles-davis-getting-back-into-venmo-heres-a-refresher 10:13 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #venmo
	109. - Fitbit \| Feedback Friday	02 Apr 2021	00:13:36
What subscriber data should you include when sending personalized fitness emails? Remind your subscribers of their goals, like running 5 miles or drinking 8 glasses of water a day. Show their progress and how they measure up with the community by pulling data like calories burned, hours of sleep, and exercise activity. Personalized emails can inspire your audience to continue working toward their goals. ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails 🏃‍♀️🏃‍♂️ View more fitness emails https://reallygoodemails.com/categories/exercise-and-fitness 📧 View live Fitbit emails https://reallygoodemails.com/fitbit 📝 Transcript https://reallygoodemails.com/school/feedback-friday-fitbit Mike Nelson from Really Good Emails https://reallygoodemails.com/mike https://twitter.com/mevlow 00:00 Intro 00:44 Email 1: Check out what the community accomplished this year https://reallygoodemails.com/emails/check-out-what-the-community-accomplished-this-year 06:30 Email 2: The year in review https://reallygoodemails.com/emails/the-year-in-review 08:55 Email 3: 🎶Happy birthday to youuu https://reallygoodemails.com/emails/happy-birthday-to-youuu 11:28 Email 4: Your weekly progress report from Fitbit! https://reallygoodemails.com/emails/your-weekly-progress-report-from-fitbit 13:15 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #EmailDesign #EmailMarketing #Newsletter This week we review personalized fitness emails with Mike from the RGE team. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on personalized year-end emails. Subscribe for the latest email design tips and email trends each week. #emaildesign #emailmarketing #newsletter
	108. - OUAI x maxbone \| Feedback Friday	26 Mar 2021	00:27:32
This week we welcome Chase Dimond to the show to discuss email marketing trends and advice. We discuss the latest email trends and email retention strategies that small online business owners can implement into their campaigns and landing pages. We share our favorite email marketing tips to help you get better results from your email campaigns and online marketing in 2021. Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 📧 View live OUAI emails https://reallygoodemails.com/ouai 📧 View live maxbone emails https://reallygoodemails.com/maxbone 📝 Transcript https://reallygoodemails.com/school/feedback-friday-ouai-maxbone Chase Dimond https://twitter.com/ecomchasedimond https://www.youtube.com/chasedimond The Best Email Marketing Newsletter. HANDS DOWN! https://chasedimond.com/chase-email-newsletter How to create an “Add to Calendar” link for your emails https://www.litmus.com/blog/how-to-create-an-add-to-calendar-link-for-your-emails/ Calendar Snack - 31Events https://calendarsnack.com/ AddEvent.com - Add to Calendar and event tools for websites, newsletters, and campaigns. https://www.addevent.com/ AddToCalendar - free button for event page and email. https://addtocalendar.com/ 📧 More Welcome email inspiration: https://reallygoodemails.com/categories/welcome 📧 More E-Commerce email inspiration: https://reallygoodemails.com/categories/ecommerce 📧 More Abandoned Cart email inspiration: https://reallygoodemails.com/categories/abandoned-cart ----------------------------------------------------------------------------------- 00:00 Intro 01:09 OUAI 18:22 maxbone 26:04 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #ecommerce
	107. - Would You Rather \| Feedback Friday	19 Mar 2021	00:30:47
What opportunities are there when sending survey emails? Test including the first question of your survey as a series of buttons in your email to increase survey participation and completion. The low friction action of making the selection in the email sets folks up to be more willing to make their first choice and, having already made their first choice, complete the rest of the survey. Watch on YouTube https://youtu.be/szzDTSQ8KHk ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails 📧 View live Would You Rather emails https://reallygoodemails.com/wyr 📧 View live AWeber emails https://reallygoodemails.com/aweber 📝 Transcript https://reallygoodemails.com/school/feedback-friday-would-you-rather Chris Vasquez from AWeber https://twitter.com/ClickPop https://twitter.com/ItsRatherFun https://www.twitch.tv/itsratherfun/ https://clickpopmedia.com/ @AWeber https://www.youtube.com/aweber https://twitter.com/AWeber 00:00 Intro 01:54 Would You Rather https://reallygoodemails.com/wyr 08:40 Tailor Brands https://reallygoodemails.com/tailor-brands 12:22 Dropbox https://reallygoodemails.com/dropbox 15:41 Harry's https://reallygoodemails.com/harry-s 18:24 Road Scholar https://reallygoodemails.com/road-scholar 22:57 Skillshare https://reallygoodemails.com/skillshare 25:16 Code Camp https://reallygoodemails.com/code-camp 29:27 Outro https://reallygoodemails.com/clickpop/collections/qA0LcodSFUPuIwFECWBx ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter This week we review the latest email marketing and email automation email trends with Chris Vasquez from AWeber. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on survey and quiz emails. Subscribe for the latest email design tips and email trends each week.a
	106. - BBC \| Feedback Friday	12 Mar 2021	00:21:37
What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship. https://www.actionrocket.co/work/perfectplanet Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 📧 View live BBC emails https://reallygoodemails.com/bbc 📝 Transcript https://reallygoodemails.com/school/feedback-friday-bbc Jay Oram https://reallygoodemails.com/EmailJay https://twitter.com/emailjay_ Action Rocket https://www.actionrocket.co/ Email Design Review https://www.actionrocket.co/email-design-review Email Weekly https://www.actionrocket.co/emailweekly FreshInbox https://freshinbox.com/ Good Email Code https://www.goodemailcode.com/ Email on Acid https://www.emailonacid.com/blog/ Campaign Monitor https://www.campaignmonitor.com/blog/ Email Geeks Slack https://email.geeks.chat/ ----------------------------------------------------------------------------------- 00:00 Intro 01:04 Tell us about this email. 03:05 Do you have to sell interactive elements to your client? 04:08 How hard is it to code interactive emails? 06:09 How long does something like this take to build and test? 10:52 How do you prove the ROI on interactive emails? 13:17 What improvements would you make to this email? 15:24 How do you build good fallbacks? 16:05 Interactive email resources for beginners 18:43 Do you think interactive email is the way to go in 2021? 20:52 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #coding This week we review the latest email marketing and email automation email trends with Jay from Action Rocket. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on interactive emails. Subscribe for the latest email design tips and email trends each week.
	105. - June Oven \| Feedback Friday	05 Mar 2021	00:06:41
How do you entice your audience to learn more about a product - or better, buy the product - with a high-quality email design? This week, we're checking out some product emails from June. Watch on YouTube https://youtu.be/eKbPFt1Pw_g ---------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- 📧 View live June Oven emails https://reallygoodemails.com/june-oven 📝 Transcript https://reallygoodemails.com/school/feedback-friday-june-oven ----------------------------------------------------------------------------------- 1. Email can be an extension of a product. High-quality email design can give the customer an experience, setting the expectation for a high-quality product. 2. Imagery showcases how the product is made and the quality it's made with. Include product photography and visual content to show the product and entice your audience to buy the product. 3. Use A/B testing with your email imagery to see what works for your audience, like including photos with people in the email vs. photos of the product by itself. BONUS Use a GIF to preview a video of the product in action. Keep the GIF light on size (aim for 600KB) to keep the email light. ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter
	104. - Honey \| Feedback Friday	26 Feb 2021	00:07:33
Watch on YouTube https://youtu.be/EKXbGHs-VzY How can you communicate your message clearly while keeping your emails short and sweet? This week, we're diving into some onboarding and summary emails from Honey. ------------------- Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge ------------------- 📝 Transcript https://reallygoodemails.com/school/feedback-friday-honey ------------------- 📧 More email inspiration: https://reallygoodemails.com/ ------------------- 1. Show how to use a website or product with simple images and text in an onboarding email. Follow a simple hierarchy, such as using one heading, then a slightly smaller heading style to talk about the product contents, and then readable, less contrasting paragraph text with more info. 2. Be careful in using too much contrasting text and colored boxes all in one email. If there’s too much going on at once, this can be difficult to read and even distracting for your audience. 3. Driving your audience toward one simple CTA can help keep a giveaway email focused. Try using one headline, one image, and one CTA. ------------------- https://reallygoodemails.com/whale https://reallygoodemails.com/mtthlbg ------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter
	103. - JUDY \| Feedback Friday	19 Feb 2021	00:06:16
How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY. ------------------------------ Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ------------------------------ 📧 View live JUDY emails https://reallygoodemails.com/judy-co 📝 Transcript https://reallygoodemails.com/school/feedback-friday-judy Watch on YouTube https://youtu.be/-ZiNiu_naEQ ------------------------------ 📋 TL;DW key takeaways from this episode: 1. Help your audience focus on a specific goal per email. With e-commerce, keep the design-focused and simple with the combination of design colors and product photography. 2. Invite your customers to make a buying decision on a landing page rather than trying to immediately convert them in an email. Bring in personalized, dynamic content to speak directly to your audience. 3. If you’re sending an all-image email, think about accessibility. Make sure text is easy to read on mobile, include alt-text, and be consistent. ------------------------------ 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/outby16/january-clips-2021-ft-sweeep-vile-mike-frost-m2k-elias
	Something sweet with Jeni's Ice Creams \| Feedback Friday	12 Feb 2021	00:07:02
Watch on YouTube https://youtu.be/9wf6jcJ1MBw Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge ----------------------------------------------------------------------------------- 📧 More email inspiration: https://reallygoodemails.com/ ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/jeeos/big-city-calls
	101. - Starbucks \| Feedback Friday	05 Feb 2021	00:13:11
Watch on YouTube https://youtu.be/64XHhETWI0I Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- 📧 View live Starbucks emails https://reallygoodemails.com/starbucks 📝 Transcript https://reallygoodemails.com/school/feedback-friday-starbucks ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/necroez/no-time-for-you
	Celebrating 100 episodes with fan-submitted emails \| Feedback Friday	29 Jan 2021	00:44:30
Watch on YouTube https://youtu.be/kW1J77LgncE On this very special episode, we're looking at - count 'em - 17 different emails. From the Golden State Warriors to the New York Red Bulls, the American Heart Association, Dave Ramsey looking for some pizzazz, and even that fan-freaking-tastic BBC email from Action Rocket. Grab a cup of coffee or tea, bring the whole package of Oreos, and hang with us while we dive into these fan-submitted emails. We're sharing what's working, what to improve, and - you guessed it - how to make these good emails really good. ----------------------------------------------------------------------------------- Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge ----------------------------------------------------------------------------------- 📝 Transcript https://reallygoodemails.com/school/feedback-friday-episode-100 ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1) An RGE classic: Think of design golf when you're creating your emails. Aim for the lowest design score with the fewest amount of design differences. Simplify your design and reduce everything to the lowest common denominator. Use clear, bold headings, clear CTAs, simple imagery, and put the focus on the email copywriting. 2) Small text, bold body copy, and heavy padding can be hard to read. Make important text easy to see. 3) Moving between left and center-aligned elements can be distracting. Pick one and stick with it. 4) If you're writing long-form email content, use live text. That gives you more flexibility with the look and feel of the email, and the size of your font on mobile. An image-only email is a lot to download, whereas live text scales to be readable on a phone. You can even throw in a table of contents and guide your audience through the email. Make sure you're writing content that people want to read. BONUS People will read your emails like a billboard - they've got seconds to read the email and figure out the job it's doing for them. Don't tell...show! "Don't tell me you're funny. Tell me a joke." ----------------------------------------------------------------------------------- 📧 More email inspiration: https://reallygoodemails.com/ ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://jplusone.bandcamp.com/album/last-summer-ep
	Bringing influencer marketing into emails with Jimmy John's \| Feedback Friday	22 Jan 2021	00:17:45
How can you partner with influencers to bring messaging outside of social and into an email? This week, we dive into some influencer-inspired emails, the bread and butter of Jimmy John's, with Aana Leech from Popular Pays. ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. Collaborate with online communities, like influencers and content creators, to bring messages outside of social and into an email, websites, and even TV. 2. Wondering what flavor or product you should lead into your email with? Ask your audience. Getting feedback from your audience gives you honest input from the people using your products. 3. Email is a personal, one-to-one connection. Partnering with influencers to make that connection can help you curate your email content with fewer ads than social media. ----------------------------------------------------------------------------------- Popular Pays https://popularpays.com/ https://www.instagram.com/popularpays/ ‪https://twitter.com/popularpays Aana Leech https://www.instagram.com/aanaalisha/ https://twitter.com/aanaalisha https://aana.substack.com/ ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 👩‍💻 Aana Leech is the VP of Marketing and Customers at Popular Pays, the only all-in-one influencer marketing, and creator management software for brands and agencies. https://twitter.com/aanaalisha 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- Popular Pays is the only all-in-one influencer marketing and creator management software for brands and agencies to produce content for social and beyond. 🔌 ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/yungevilmind/late-night-drive-pt2
	Putting the pedal to the email with Formula 1 \| Feedback Friday	15 Jan 2021	00:16:15
How do you get your email team on the same page to create a consistent message and design that serves your audience? This week, we dive into some GIF emails that push email to the limit with Rob Hope from One Page Love and Email Love. ------------- Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge -------------- 🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100 ❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/ ❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/ -------------- 📧 View live Formula 1 emails https://reallygoodemails.com/formula-1 📧 Formula 1 emails from this episode: https://emaillove.com/inspiration/spa-rain-fun/ https://emaillove.com/inspiration/issue-28-big-3-big-4-big-5/ 📝 Transcript https://reallygoodemails.com/school/feedback-friday-formula-1 -------------- 📋 TL;DW key takeaways from this episode: 1. Watch your email size and think about who’s your audience. Your email team should decide together: What's the limit with the email? What's the bar? Can you achieve the intensity you’re aiming for with a smaller email? Make sure the email (and email size) serves the audience. 2. Check your analytics before creating something new, and check-in with your audience. Ask all of your subscribers OR ask a select group of subscribers how they feel about a new design you’re testing out. The more you get to know your audience, the closer of a relationship you’ll have with them and you’ll earn their loyalty toward your brand. 3. Talk with your email team to decide, what's the objective of the email? How can you incorporate that objective into the email copywriting and design? Own it. Maintain your brand uniqueness. Refine your typography and design styles to dial that in. Fewer changes = less friction. Be consistent. BONUS Use as much live text as possible in your emails and in CTA buttons for the best accessibility and design experience. -------------- 🏄‍♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources. 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale --------------- ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail ♫ ☻ ♫ https://soundcloud.com/olivergrind/never-catch-me
	Guiding clients through design systems with Fundrise \| Feedback Friday	01 Jan 2021	00:18:06
How do you educate clients on the world of email while building a template that they can easily update? This week we go behind the scenes with Anne Tomlin from Emails Y’All to learn how she builds design systems and customizes client emails. ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- Fundrise offers a low-cost, technology-driven real estate investment platform as a simple alternative to investing in stocks and bonds. 🏢 ----------------------------------------------------------------------------------- 📧 View live Fundrise emails https://reallygoodemails.com/fundrise 📝 Transcript https://reallygoodemails.com/school/feedback-friday-fundrise ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. Start with a base template to build the foundation of an email design system for the client. You (or the client) can use the design system to easily add or remove modules and change the template to fit their branding. This saves everyone time since you’ve already coded the template. 2. When clients send you email assets, check out the file contents ASAP to decide if this will be a simple project with a quick turnaround, or if it will be a more involved and time-consuming project. Set realistic expectations. 3. Send test emails to get feedback from the client on the design, accessibility, interactivity, etc. If the client pushes back on something that you don’t agree with (like using a responsive template), coach the client as much as you can with the facts. Educate them, but if they still don’t agree, then don't force anything on them. BONUS Figma can be a good alternative to Photoshop or Sketch since it uses slick design, prototype, and code view panels. There’s a learning curve with Figma, but you don’t have to interact with the tool as much once you’ve got it down. ----------------------------------------------------------------------------------- 📧 More real estate email inspiration: https://reallygoodemails.com/categories/real-estate ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 👩‍💻 Anne Tomlin is a responsive email developer and the founder of Emails Y'All who’s dedicated to helping advance email coding practices and standards. https://emailsyall.com/ 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. ♫ ☻ ♫ https://soundcloud.com/outby16/novclips2020
	Driving actions with a consistent color scheme and hierarchy with Wildist \| Feedback Friday	18 Dec 2020	00:17:29
Watch on YouTube https://youtu.be/UXuCvkGxFP8 How can you make image-only emails work while connecting with your audience? This week we look at how Wildist's emails use a design system to grab the reader's attention and show the reader where to go. ----------------------------------------------------------------------------------- Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge ----------------------------------------------------------------------------------- 🔥 Landing Page Hot Tips with Rob Hope: Improve your Landing Pages with 100 digestible tips to email over 100 days. Subscribe Free. https://onepagelove.com/100 ❤️ One Page Love - One Page Website Inspiration and Templates: One Page Love is a One Page website design gallery showcasing the best Single Page websites, templates, and resources. https://onepagelove.com/ ❤️ Email Love - Email Inspiration, Templates, and Discovery: Email Love is a new online resource curating the best email designs, templates, and tools. https://emaillove.com/ ----------------------------------------------------------------------------------- 📧 View live Wildist emails https://reallygoodemails.com/wildist 📝 Transcript https://reallygoodemails.com/school/feedback-friday-wildist ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. Use a consistent color scheme and text hierarchy as actions to grab the reader's attention. Explain the who, what, when, where, why, and how, and show your audience what they should do next. 2. When you create a design system, you’re using your emails in a consistent way where you can still have variation but you don't have to go back to the drawing board for every single email. Build the email, let it sit for a day, and come back to it. You might think of a different way of handling the information, and then you can change up the content. 3. In image-only emails, make sure alt-text connects with the images so assistive devices can read it. Make sure the text on mobile is large enough to be readable. The more that we push the tech of email, the better our industry will get. ----------------------------------------------------------------------------------- 📧 More photography email inspiration: https://reallygoodemails.com/categories/photography 📧 More education/school email inspiration: https://reallygoodemails.com/categories/education-school ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🏄‍♂️ Rob Hope is a South African designer, developer, and maker with a passion for simple design. He's the founder of One Page Love and Email Love, curating collections of one-page websites, email inspiration, and resources. https://twitter.com/robhope 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale ----------------------------------------------------------------------------------- Wildist offers immersive online workshops with world-class, field-tested photographers. 📸
	095. - Adobe \| Feedback Friday	11 Dec 2020	00:09:02
Watch on YouTube https://youtu.be/hB2vRxNTdGw How do you serve your audience with software product announcements? This week, we look at how Adobe's emails spotlight bold fonts, animations, and creative illustrations to show their software products in action. ----------------------------------------------------------------------------------- Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails ----------------------------------------------------------------------------------- Adobe provides digital experiences by connecting creators with multimedia and creative software products. 🎨 ----------------------------------------------------------------------------------- 📧 View live Adobe emails https://reallygoodemails.com/adobe 📝 Transcript https://reallygoodemails.com/school/feedback-friday-adobe ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. When you're laying out the email, make sure the contrast is high enough that you can read the content on desktop and mobile. Be careful with thin-weighted fonts. Make the font size large enough for the reader to easily scan the text on any device. 2. Don’t include your full legal policies in the email footer. Instead, link to landing pages with the legal content. Talk to your legal team about this. Legal content in the footer can feel like the content is about the company instead of the reader. Remove any obstacles that aren’t serving the audience. 3. GIFs can show off what's possible. Add GIFs with just a few frames and smaller file sizes (ideally 500kb) to keep the email light and easy on the loading time. BONUS: If you don't have enough of a design pattern to indicate a link without color, work with your formatting for accessibility purposes. Underline the text, consider semi-bold text, and/or add a symbol to indicate a link (ex: single right-pointing angle quotation mark). ----------------------------------------------------------------------------------- 📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/spellspellspell/22-i-wanna
	Adding value in e-commerce fashion emails with Public Rec \| Feedback Friday	04 Dec 2020	00:10:37
Watch on YouTube https://youtu.be/QKfvWBwe5Ao What makes your emails stand out from other e-commerce shops? This week we look at how Public Rec's emails use real photos of people using their products, no-nonsense language, and engaging visual layouts to connect with their customers. ----------------------------------------------------------------------------------- Build your own really good emails and get them to market in minutes. Knak’s drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge ----------------------------------------------------------------------------------- Public Rec makes high-quality, technical leisure apparel that helps people focus on what they’re doing, not what they’re wearing. 👖 ----------------------------------------------------------------------------------- 📧 View live Public Rec emails https://reallygoodemails.com/public-rec 📝 Transcript https://reallygoodemails.com/school/feedback-friday-public-rec ----------------------------------------------------------------------------------- 📋 TL;DR key takeaways from this episode: 1. Show real people using the products so your audience can connect with your message and what you’re selling. 2. Use live text instead of all-images to make text easy to read and accessible across devices 3. Make sure the hero image adds value. What’s the problem you're solving? Make the design feel unique, less blocky, so the images pop out and bring life to the email's visual aspects. BONUS: If you’re thinking about adding a CTA to the hero image, test it to see what works best for your brand and your product. If you add a CTA too early, people might miss the rest of the email. ----------------------------------------------------------------------------------- 📧 More e-commerce email inspiration: https://reallygoodemails.com/categories/ecommerce 📧 More fashion email inspiration: https://reallygoodemails.com/categories/fashion ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/djska
	Bringing products to life through stunning photography and animations with GoPro \| Feedback Friday	27 Nov 2020	00:12:23
Watch on YouTube https://youtu.be/fzSl-QXVuUg Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails GoPro is a technology company that manufactures versatile action cameras and develops video-editing software. 🎥 📧 View live GoPro emails https://reallygoodemails.com/gopro 📝 Transcript https://reallygoodemails.com/school/feedback-friday-gopro ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. Lead into the email with a crisp photo to showcase product characteristics. 2. Keep the CTAs focused, and run a split test to try serving up different promotions. Target one deal in Email A. Run two deals in Email B. Keep an eye on which email performs best and see what you learn. 3. Balance the CTAs and product photography. If you’re showcasing a variety of products, spotlight the main CTA at the top of the email, and make the rest of the CTAs secondary. BONUS: Underline text CTAs. Make it clear that they’re links, or change up the verbiage so each CTA is different. See if that helps drive sales. ----------------------------------------------------------------------------------- 📧 More product email inspiration: https://reallygoodemails.com/categories/product-launch ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. 10+ years in content writing and editing, 5+ years in email marketing. https://reallygoodemails.com/kellylamano ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/mndbd/sippin-wok
	Simplifying the onboarding process with Truebill \| Feedback Friday	13 Nov 2020	00:07:53
Watch on YouTube https://youtu.be/Fm6lHsTeEtI Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails Truebill is a free platform that helps you find, track, and cancel all of your paid subscriptions and recurring payments. 📧 View live Truebill emails https://reallygoodemails.com/truebill 📝 Transcript https://reallygoodemails.com/school/feedback-friday-truebill ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1. Deliver a welcome email that reinforces what you’re going to do and the problem that you’re going to solve. 2. Typographic hierarchy can keep an email polished and scannable. 3. In an upgrade email, it’s helpful to send a dedicated email to welcome your customers and explain what premium features you’re offering. 4. Adding icons with text to explain the features can also help keep your message on-brand and easy to read. ----------------------------------------------------------------------------------- 📧 More onboarding email inspiration: https://reallygoodemails.com/categories/onboarding ----------------------------------------------------------------------------------- About your Feedback Friday hosts: 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://inteus-holymob.bandcamp.com/track/about-time
	Sending delightful, personalized SMS messages with Postscript and Fantastic Texts \| Feedback Friday	06 Nov 2020	00:13:46
Watch on YouTube https://youtu.be/1s_N_BVrLwU Postscript is an SMS marketing platform for Shopify stores, making it easy to send campaigns, create automations, and personalize SMS messages with dynamic content. 📲 Learn more about Postscript https://www.postscript.io/ 📝 Transcript https://reallygoodemails.com/school/feedback-friday-postscript -- Fantastic Texts is an online resource dedicated to SMS marketing examples. ⌨️ Learn more about Fantastic Texts https://fantastictexts.com/ -- 📋 TL;DW key takeaways from this episode: 1. Take an SMS-first approach and engage with your audience. Use SMS messages as a two-way communication channel for higher ROI and lower unsubscribes. 2. A cell phone is a personal space. Don’t over-market. Offer surprise and delight in the text message inbox to encourage customer engagement and sentiment. Segment your audience to personalize your messaging. 3. Leave corporate marketing speak at the door. Think of SMS messages like texting your friend. Use a personal voice to create a connection and serve the person you’re sending a message to. BONUS: Opt-ins are a reflection of the brands and how they merchandise. Provide an incentive for opting in, such as getting on the VIP list, gaining access to first-looks for new products, receiving premium support, and product discounts. -- 📧 Brand inspiration featured in this episode: https://reallygoodemails.com/blume https://reallygoodemails.com/olipop https://reallygoodemails.com/outer-aisle -- About your Feedback Friday hosts: 📲 Alex Beller - Cofounder/President at Postscript (YC W19), Founder of Fantastic Texts. https://twitter.com/ringmybeller 🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale -- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://soundcloud.com/spellspellspell/27-teedrux
	Creating a seamless customer experience with Uber \| Feedback Friday	30 Oct 2020	00:13:35
Watch on Youtube https://youtu.be/CNiJHCDOqCQ Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails Uber is a platform that offers delivery and transportation services, including ridesharing, freight transportation, food delivery, and package delivery. 🚗 📧 View live Uber emails https://reallygoodemails.com/uber 📝 Transcript https://reallygoodemails.com/school/feedback-friday-uber -- 📋 TL;DR key takeaways from this episode: 1. Incorporate engaging GIFs with live text at the top of your emails to grab your reader's attention while keeping the email accessible. 2. Break down information with a hierarchy of text. Keep it concise, digestible, and personalized by customizing the language for each template. 3. Make the branding consistent throughout the email, app, and landing pages for a seamless customer experience. 📧 More transportation email inspiration: https://reallygoodemails.com/categories/transportation-car -- About your Feedback Friday hosts: 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg 👩‍💻 Kelly Lamano - Data & Content Contributor at Really Good Emails. I'm a creative storyteller building community through virtual events and optimistic written and visual content. https://reallygoodemails.com/kellylamano -- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup
	Feedback Friday: YNAB	16 Oct 2020	00:09:15
Watch on YouTube https://youtu.be/OCIAfj3G91k Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails YNAB (You Need a Budget), a personal budgeting software helping people take control of their finances. 💰 📧 View live YNAB emails https://reallygoodemails.com/ynab 📝 Video transcript https://reallygoodemails.com/school/feedback-friday-ynab -- 📋 Key takeaways from this episode of Feedback Friday: 1. Using simple, clear text can help you focus on the content and make your emails easy to scan. You can also incorporate colored text to make readers pay attention to specific points in the email. 2. Custom illustrations can make your email feel personal and engaging. 3. Include one clear, direct CTA to steer your audience in the right direction to your product or an onboarding demonstration. 📧 More onboarding email inspiration: https://reallygoodemails.com/categories/onboarding -- About your Feedback Friday hosts: 🐋 Matthew Smith - CEO at Really Good Emails. I love to hustle and have fun. Ask me anything. Have a great day. https://reallygoodemails.com/whale 👨‍💻 Matt Helbig - Community Really Good Emails. Account Manager Epsilon. Over the last 8+ years, I've owned the successful design/development of email marketing campaigns, led sales support efforts, and worked closely with team members on digital strategic initiatives for hundreds of advertisers. https://reallygoodemails.com/mtthlbg -- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school 💌 Newsletter: https://reallygoodemails.com/newsletter/ 🐦Twitter: https://twitter.com/reallygoodemail 📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://jetsonbumps.bandcamp.com/track/ride-on-out
	Feedback Friday: Magic Spoon	02 Oct 2020	00:12:47
Watch on YouTube https://youtu.be/elG1L1nzHOA Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails Lily Worth https://reallygoodemails.com/lilylitmus https://twitter.com/Lil_Ms_Worth View live Magic Spoon emails https://reallygoodemails.com/magic-spoon-cereal Transcript https://reallygoodemails.com/school/feedback-friday-magic-spoon 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Blog https://reallygoodemails.com/blog/ Submit Email https://reallygoodemails.com/submit-email/ Newsletter https://reallygoodemails.com/newsletter/ Twitter https://twitter.com/reallygoodemail ♫ ☻ ♫ https://soundcloud.com/mndbd/drip

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