What impact are you having?
In this episode of Fearless Creative Leadership, Charles Day speaks with Andrés Ordóñez, newly appointed Global Chief Creative Officer of McCann. When this conversation was recorded, Andrés didn't yet know his future — which makes this a rare portrait of a leader reflecting not on a title, but on who he is.
Across a deeply personal conversation, Andrés describes the forces that shaped him: a childhood surrounded by creativity, a mother whose illness forged his sense of responsibility, and a career built on connection, curiosity, and generosity. He talks about leading with humanity, navigating the upheaval of AI, and the responsibility that comes with carrying the torch for thousands of people across a global organization.
This is a conversation about impact — the kind you have on work, on people, and on the world.
00:00 — Opening: The Impactful Leader
Charles introduces the theme: leadership as responsibility and impact.
03:00 — Andrés's Creative Origin Story
Family, Colombia, motorcycles, and the early spark of advertising.
07:00 — Childhood, Parents, and Identity
Emotional bonds, choosing to live with his mother, and lessons that shaped him.
12:00 — Becoming a Caregiver at 18
Responsibility, work ethic, and how caring for his mother changed him.
16:30 — Defining Leadership & Creativity
Connecting people, solving problems, the spark of creativity.
22:00 — AI: Partner, Tool, and Test of Humanity
The future of creativity, trust, and why machines can't feel goosebumps.
28:30 — The Business Model of the Future
Time, efficiency, and rethinking how creative value is measured.
Human connection, belonging, and why team energy matters more than résumés.