Explore every episode of the podcast Family Photographer Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 53: A Marketing Peptalk | 29 May 2024 | 00:16:14 | |
It's rough out there - let's chat about it. | |||
| 52: 6 Unhelpful Marketing Traps | 14 May 2024 | 00:21:35 | |
In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs. | |||
| 43: Keeping Your Marketing Engine Running Through Winter | 31 Jan 2024 | 00:15:08 | |
Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your strategies are hitting the mark and your hard work isn't lost in the digital abyss. | |||
| 42: Crafting a Playful Marketing Mindset | 18 Jan 2024 | 00:20:57 | |
In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential. | |||
| 41: What is In and Out for Marketing in 2024 | 09 Jan 2024 | 00:20:36 | |
Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital showcase and why artificial intelligence is not the enemy, but a powerful ally in crafting marketing strategies that resonate with your ideal clients. | |||
| 40: Family Photographer Marketing Reviews: Part Four | 31 Dec 2023 | 00:26:57 | |
Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion or diluting your brand message. Stacy's innovative 'Mention Monday' feature and her approach to service segmentation demonstrate how thoughtful engagement and clear communication streamline the path for potential clients. | |||
| 39: Family Photographer Marketing Reviews: Part Three | 26 Dec 2023 | 00:33:50 | |
Two more marketing reviews coming your way! | |||
| 38: Photographer Marketing Reviews: Part Two | 14 Dec 2023 | 00:30:59 | |
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! | |||
| 37: Photographer Marketing Reviews: Part One | 12 Dec 2023 | 00:33:50 | |
For this episode, I am reviewing two family/newborn photographer's marketing. | |||
| 36: The Case for In-Person Marketing | 08 Dec 2023 | 00:10:52 | |
You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you. | |||
| 35: Dealing with Fall to Winter Post Season Dread | 05 Dec 2023 | 00:20:18 | |
The transition from a busy Fall to bleak Winter can really mess with the creative heart. Learn from tips + tricks to ease this transition. | |||
| 34: Using Marketing to Create Boundaries | 30 Nov 2023 | 00:22:19 | |
Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar. | |||
| 51: 6 Habits Increasing your Marketing Stress + Mid-Spring Marketing Update | 24 Apr 2024 | 00:23:50 | |
Let's start with the firsthand about the highs and lows of my studio's journey into a new market. | |||
| 33: Instagram Marketing Experiment | 28 Nov 2023 | 00:18:31 | |
Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals! | |||
| 32: The $100 Marketing Re-frame | 04 Oct 2023 | 00:07:58 | |
Learn a simple marketing re-frame to center your marketing tasks around getting a session on your calendar TODAY :) | |||
| 31: Three Habits for a Successful Fall | 26 Sep 2023 | 00:19:09 | |
Fall can be wild for family photographers but over the last 10+ years of wading through Fall, I have the top habits that help me stay sane through busy season! | |||
| 30: Processing a Marketing "Fail" | 20 Sep 2023 | 00:21:57 | |
When we put ourselves out there and "fail" it can feel really frustrating and might make us stay silent in the future. This episode might help you reframe those "failures" into something more inspiring + helpful to building the business you desire. | |||
| 29: Tips for Getting Through Fall | 14 Sep 2023 | 00:31:00 | |
Oooh! Fall has arrived! In this episode we will chat about how to successfully combine your unique artistry with the natural consumer attention of Fall family photography, how to utilize Fall to help get more Spring bookings and the number one mistake photographers make when marketing their Fall offerings. | |||
| 28: Using Styling in Marketing | 05 Sep 2023 | 00:21:05 | |
Hello after a hiatus! This week we are chatting about how to use styling in marketing to:
Also included Pinterest Tips! | |||
| 27: Results of a Marketing Experiment | 20 Jul 2023 | 00:27:09 | |
Tune in to learn about a marketing experiment I did where I tried to find a local family photographer in a random town in the US. It was annoying/frustrating/way hard than it needed to be. | |||
| 26: Upleveling Your Client Experience | 10 Jul 2023 | 00:20:27 | |
Learn how to uplevel your client experience. | |||
| 25: Systems that Support Marketing | 21 Jun 2023 | 00:18:14 | |
Find out how systems can become tools based on your marketing foundation that save you time and add value to your sessions! Yes, you need systems but they won't work very well for you unless you tie them to a specific marketing result. | |||
| 24: The Ideal Session | 13 Jun 2023 | 00:15:14 | |
As an artist, you need to know the elements of your ideal session. You can break these elements down and begin to use those as pillars of you marketing. Instead of saying you are best at photographing families with kids, you are best at photographing playful families. Or snuggly families. Or maybe you target fancy families. When you are looking through your viewfinder (or looking at the back of your camera since you are probably cooler than I am) more often than not you want to be doing so at a session that feels ideal for you as an artist. | |||
| 50: The MOST Important Part of Marketing | 01 Apr 2024 | 00:12:11 | |
Yay for the 50th Episode! | |||
| 23: Productivity for Marketing | 06 Jun 2023 | 00:29:23 | |
When I ask family photographers what holds them back from marketing, the most common answer is TIME. When my brain was stuck in a place of comparison and self-doubt, I would take breaks from working (which, at that time mostly consisted of fretting in confusion about what I actually ought to do), to look through Instagram. Doing so felt so heavy and full of effort because the more I scrolled, the more I felt bad, yucky feelings. This feels like WORK. But it is NOT productive work. It is passive effort. It takes effort to scroll and for your mind to work overtime comparing and feeling scarcity, but that effort is not tied to any sort of meaningful result for your business. It is an enormous, painful time-suck. | |||
| 22: Repurposing Content (the how + why) | 30 May 2023 | 00:16:42 | |
One of the main things that stops photographers from marketing is overwhelm. If everytime you sit down to market, you are starting from scratch you will eventually drown in overwhelm and go quiet- which is the common pattern. Instead, you can create marketing materials for each Season and repurpose. Tune in to learn how and why it is important. | |||
| 21: Using IG Stories Strategically | 23 May 2023 | 00:19:37 | |
IG stories are very underutilized by family photographers. What many people currently use stories for: connection content + trust building. That is great but too often it just becomes noise. My challenge to you is to use stories as a business owner only for a few weeks and test the data. In this episode we will chat about how you can better utilize IG stories to book sessions + become more confident in your marketing. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! | |||
| 20: Intro to Email Marketing | 16 May 2023 | 00:15:06 | |
Many photographers put off email marketing because they worry about WHAT to say or how to get people on the list in the first place. In this episode we will go over two different strategies to try. KLAVIYO OMNISEND BREVO | |||
| 19: Finding Community Amongst Other Photographers | 09 May 2023 | 00:16:06 | |
Excerpt: "Community over competition to me means that you are confident enough in yourself and your work to build relationships with other creatives even if they ARE your competition. Competition isn’t a bad word. It keeps us innovating. Many of my photographer friends ARE my direct competition. You are in charge of deciding what that means. I know I am the only me, so the competition really lies between 2022 Fiona and 2023 Fiona. | |||
| 18: Pinterest for Family Photographers | 02 May 2023 | 00:28:55 | |
Most of us began using Pinterest as a way to plan meals, decorate our homes, save future projects, plan birthday parties... the list goes on. If you have an account from the early days, it might be quite eye-opening to see what you were into back in the day. :) | |||
| 17: Mid-Season Marketing Check-In | 25 Apr 2023 | 00:15:28 | |
Now is the perfect time to make sure you are setting yourself up for a good summer season and to make any last minutes changes to have the Spring 2024 you want. We will chat about how to do that and we will also talk about a marketing mindset shift I am utilizing in my own business. | |||
| 16: Writing and Talking About Your Business | 18 Apr 2023 | 00:14:11 | |
Writing and talking about yourself can be a very huge road block to spreading the word about your business. But in the new economy, where in-person connections are more important than ever, you need a way to confidently and descriptively describe what you do because it is more than just family photographer. | |||
| 15: You are ALREADY good enough. | 11 Apr 2023 | 00:13:50 | |
This idea of being a good enough artist to actually start to market and run this thing like a business holds us all back. And I get it- I have been stuck in this loop where I am just focused on how much "better" everyone else is in the family photography industry. | |||
| 14: Using AI in Marketing | 28 Mar 2023 | 00:18:14 | |
In this episode, we go over how to start using AI to market to your clients and how to use it to free up personal time as well! AI doesn't have to be overwhelming and I will break down some simple tips + tricks to lean on it as a solo entrepreneur. | |||
| 49: Unpopular Marketing Opinions | 20 Mar 2024 | 00:16:03 | |
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen. | |||
| 13: Spring Marketing Ideas | 21 Mar 2023 | 00:24:39 | |
As promised in last weeks episode, we are going to be discussing some implementable ideas for getting the word out about your Spring sessions. We are going to start with some online ideas and finish with some offline ideas. We will also be updating some bet practices for marketing on some of the most used marketing channels, ahem- IG. | |||
| 12: Spring Marketing Starts Now | 14 Mar 2023 | 00:12:27 | |
One of the main issues I see when photographers market Spring is that they start too late + give up to early. For many areas of the country (unless you live somewhere where Springs acts as your fall weatherwise), clients needs more educating and gentle nudges to book a session. We will go over ideas to get your Spring Marketing Plan in action! | |||
| 11: Content Pillars for Family Photographers | 10 Mar 2023 | 00:13:07 | |
What are content pillars and why are they helpful? They allow you to market and communicate in a different and varied way that keeps your content interesting and engaging. In this episode, we will run through the main types of content pillars that I think best suit family photographers! | |||
| 10: Embarrassing Session Stories | 03 Mar 2023 | 00:18:26 | |
As promised, some embarrassing sessions stories from me. <3 | |||
| 09: Three Types of Buyers You Need to Serve | 26 Feb 2023 | 00:18:59 | |
You may think that your current marketing strategy is working for everyone but there is a good chance that some types of buyers are ignored in your current system. | |||
| 08: Marketing Metrics that Matter | 15 Feb 2023 | 00:24:36 | |
I talk a lot about data and how we should track it, but which data? | |||
| 07: Educational Content Ideas for Family Photographers | 08 Feb 2023 | 00:17:34 | |
If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients. First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from getting on the calendar”. Not about you as a photographer. We will go over how to create these content ideas + how to implement them. | |||
| 06: Website Must-Haves for Family Photographers | 30 Jan 2023 | 00:23:29 | |
Whether you have a website, hate your website, or are in need a website this episode has something for you. | |||
| O4: BONUS Episode on Reels for Family Photographers | 27 Jan 2023 | 00:22:26 | |
This episode comes after polling my audience and releazing there is quite a bit of confusion + frustration with reels and how to use them for your family photography business. | |||
| 03: Three Helpful Marketing Tricks | 23 Jan 2023 | 00:14:56 | |
This week we will be chatting about three helpful marketing tricks: patterns, time-chunking and batching. This episode is sponsored by my online class Four Steps to Building a Trusted Family Photography Business. You can learn more HERE. It takes place on Feb 16th at 10:30am PST. | |||
| 48: Let's Create a Spring Marketing Plan! | 12 Mar 2024 | 00:19:23 | |
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning. | |||
| 02: Two Mindset Shifts for Successful Marketing | 18 Jan 2023 | 00:22:24 | |
First things first, let us all recognize that anyone listening has a true passion for creating and you may very well likely have made creativity part of your job. That is amazing. It is also really hard to create, especially when most of us release what we create into the world for critique, sometimes within minutes of creating it. Instead of seeing a space filled with other creative people who are also sharing art, we start to compare. We start to doubt the very thing that brought us so much joy. We start to doubt the very reason we stuck with our artistic journey in the first place. Let’s acknowledge some truths: social media can be extremely rewarding and has led me to meet some of my very closest friends and grow my business, but it can also be a place that fills us with negativity. We are not generally viewing each other’s art in a coffee shop or on the walls of a museum. Instead we are sending image after image into our social world for immediate approval (or gasp! disapproval!). I cannot think of a a more terrifying way to share what you create! | |||
| 01: Meet Fiona | 10 Jan 2023 | 00:12:42 | |
Learn more about Fiona of Fiona Margo Photography and her background as both a family photographer and a marketing educator.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! | |||
| Welcome to the Family Photography Marketing Podcast! | 02 Jan 2023 | 00:00:41 | |
Welcome to the Family Photography Marketing podcast, where we dive deep into the world of marketing and help you take your business to the next level. I'm your host, Fiona, and I'm a marketing expert with 10 years of experience in the family photography industry. In each episode of this solo podcast, I'll be sharing my insights and strategies for successful marketing, and helping you navigate the ever-changing landscape of digital and traditional marketing techniques. Whether you're just starting out or looking to fine-tune your marketing approach, this podcast has something for you. So join me and let's start mastering marketing together! | |||
| 47: Where My Last Four Bookings Came From | 28 Feb 2024 | 00:18:51 | |
Client acquisition, even during the quietest seasons, is possible! | |||