Explore every episode of the podcast Family Photographer Marketing Podcast
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85: 25 Marketing Lessons From 2025
18 Nov 2025
00:27:02
We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.
The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list
We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book.
• splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging, useful email formats that people want • ignoring saturation and protecting your attention • adapting local SEO for AI overview outcomes • time-boxing, templates and content systems for momentum • reducing analysis paralysis by committing to one offer
Join the membership: You get to start off your Monday every morning on a live call with other family photographers, and you can ask me literally any question that you have
Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.
• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will change us • When we have negative money stories, we undermine our marketing by projecting discomfort, overexplaining our prices, and failing to communicate value clearly • Signs your marketing problem is actually a mindset issue include avoiding checking statistics, freezing up when posting about pricing, and continuously rebranding instead of building trust • Healing experiments include sharing prices confidently, practicing saying rates aloud, journaling about limiting beliefs, tracking wins, and unfollowing accounts that trigger comparison • The summer visibility sprint challenge includes 10 simple marketing actions to increase summer bookings while preparing for fall • When women photographers hit financial goals, we become forces for positive change in our communities beyond just supporting our own families
Join our membership for fall goal setting starting Monday! We'll be focusing on setting specific income goals for each month and season to ensure you build a thriving photography business.
Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.
• Marketing is sharing solutions, not being "icky" or bothering people • Your unique perspective is what makes you stand out in a seemingly saturated market • Marketing is a learnable skill based on data, not your personality • Quality content builds connection, not just noise • Building trust takes time and consistent effort • Not every client is the right fit, and that's perfectly okay • Your consistent voice and boundaries are your superpower • Visibility creates vulnerability but leads to deeper client relationships • You're building at the right pace for your specific goals • Comparing yourself to others will never produce accurate data for your business
Join our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.
The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities.
• Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both • Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times • Successful photographers now spend 30-40% of their time on active marketing efforts • Marketing must focus on building emotional security and trust rather than just showcasing your portfolio • Create demand instead of chasing it by consistently showcasing your ideal sessions • Lead with both empathy and aesthetics in your content • Build trust through clear systems and boundaries while maintaining your artistic vision • Prioritize connection-based content that addresses client fears and highlights transformations • Mute other photographers if comparison is holding back your marketing efforts • Show up as a creator rather than a consumer on social media platforms
Join the marketing membership for classes on the AI algorithm, Instagram bio optimization, and goal setting for fall bookings.
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.
• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer • Testimonials strategically placed near pricing and about pages create trust-building touchpoints • What-to-expect videos showing your face and voice humanize the photography experience • Fast response times are critical – waiting to seem "less desperate" can cost bookings • Google Business Profile should be treated like a seasonal blog with regular updates • Highlight reviews that specifically mention last-minute bookings and positive outcomes • Show up with genuine excitement, confidence, and educational content to build trust quickly • Create a "Trust Audit" for your business covering website, social media, messaging, and Google presence • Make booking easy once trust is established – people don't want cumbersome processes
Join our Marketing Membership for just $35/month for personalized website feedback and marketing support. We're currently working on trust-building website elements, and I'm there answering questions and providing direct feedback.
Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.
1. Warm & Nostalgic Storyteller
2. Playful Best Friend
3. Adventure-Loving Guide
4. Calm & Minimalist
5. Elevated Fine-Art Editor
6. Heart-Centered Empath
7. Educational Mentor
8. Eco-Conscious Naturalist
• Common marketing barriers include general overwhelm, time management issues, and visual content creation • Brand voice can be different from your in-person voice while still being authentic • Eight different brand voice examples include: warm storyteller, playful best friend, adventure guide, calm minimalist, elevated fine art, heart-centered empath, educational mentor, and eco-conscious naturalist • A strong brand voice helps potential clients build trust with you more quickly • Photography can be a vessel of joy even in challenging times • Marketing should focus on showcasing what you love rather than chasing algorithms
The Summer Goal Planning Workshop is available in the membership for just $35/month - sign up now to lock in this rate as it may increase soon.
We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively.
• Offering early access or booking incentives for spring when clients book fall sessions • Creating a seasonal client flow with year-round documentation packages • Collaborating with local seasonal businesses like flower farms and boutiques • Consistently talking about spring in your marketing throughout the year • Using visual countdown boards to create awareness and scarcity • Emphasizing spring's benefits: less crowded locations and more creative freedom • Leveraging existing relationships through preschools or local organizations • Implementing referral programs specifically designed for spring bookings
The family photographer marketing community is now open at $35/month, featuring Monday morning planning sessions, focus groups, marketing feedback, and strategy discussions to help photographers implement these ideas and grow their businesses.
Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall.
• The reality is that spring sessions don't naturally attract client interest the way fall family sessions do • Photographers who succeed with spring have spent years building that seasonal association with their client base • Many successful spring photographers focus on motherhood sessions which creates separation from traditional family photography • Weather complications can make spring sessions logistically challenging with multiple reschedules • Consider alternative approaches like setting aside fall income to cover spring or offering special spring booking incentives during busy fall months • Download the free "Past Season Reflection" PDF to honestly evaluate your seasonal performance • Being strategic may mean accepting that not every season needs to be equally busy
Join my new membership opening on the 21st for just $35/month where we'll focus on remembering the magic of photography while building effective business strategies together.
Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work.
• Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals • Many photographers on pedestals are using model families to create content that sells education to other photographers • Marketing requires approximately 77 touchpoints before someone makes a purchase decision • Pivoting constantly restarts the long runway needed for new offerings to gain traction • Changing your style based on trends confuses potential clients and breaks trust with your brand • Successful businesses often feel boring—separate creative projects from income-generating work • Focus on consistent marketing fundamentals: client experience, local connections, testimonials, and data analysis • If drawn to a trend, start it as a personal project before slowly integrating into your brand over 6-8 months • Turn your focus to your local market rather than trying to impress the broader photography community
Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients.
• Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions • Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients • Set time limits when brainstorming content to avoid perfectionism • Focus on reels and carousels instead of static posts for better visibility and repurposing options • Organize content in seasonal folders for easy access • Schedule content in advance but remember to engage and repurpose across platforms • Consistency is the key to marketing success – not better presets or client closets
The Pinterest class starts April 8th for $100, which includes two weeks of personal support and a live Q&A session on April 16th. Also available: small group mentoring in April and May for $375, which includes three weeks of marketing fundamentals.
Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.
• Pinterest now favors engagement-based content alongside inspiration and education • Use keyword-rich descriptions and short-form video on Pinterest for better results • Google prioritizes experience-based content showing expertise and personal stories • Create Q&A sections in blog posts to rank better with Google's AI • Instagram algorithm heavily favors reels and carousels over single images • Content that educates, entertains, or inspires performs best on Instagram • TikTok offers untapped potential for family photographers with its niche-friendly algorithm • Email marketing requires proper opt-in procedures but can build strong client relationships • Modern networking tools make collaborations easier than ever before • Repurpose content across platforms with tools like repurpose.io to maximize efficiency • Strategies for working with me are changing to group intensives and one-off courses
Feel free to DM me any questions you have about marketing. My wish for you is to be curious, not furious about marketing changes, and to be brave enough to put yourself out there.
We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms.
• overbooked vs underbooked burnout and why both go silent • the danger of panic posting and cooled audiences • treating marketing as a rhythm not a sprint • reducing reliance on Instagram with email and evergreen content • repurposing one idea across many channels using templates • proof posts and soft nurture to build trust • seasonal timed urgency windows without chaos • automation, recovery buffers, and future-proof SEO • honest visibility audits and minimum viable marketing • naming seasons and planning launches ahead
If you are thinking about joining the membership, you should. It’s really fun!
• Even experienced photographers with large followings are finding it difficult to book clients in the current climate • There's no shame in supplementing your photography income with other work if needed • The fastest way to gain local visibility is through authentic storytelling content • Reconnecting with the joy of photography can fuel the motivation to continue marketing efforts • Sharing your passion rather than just selling services creates more meaningful community connections • Creating a content series helps maintain consistency and builds audience engagement • Local visibility can be enhanced by ensuring everyone in your network knows what you're currently booking • Pinterest has been a consistent client source for five years with minimal maintenance required _____ I'm launching a Pinterest course in April with a $25 discount for podcast listeners and email subscribers. If you're interested in creating a content series but aren't sure where to start, send me a DM and I'll help you develop ideas.
This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy.
• Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and fear • Emphasizes the need for both ads and a strong social media presence • Highlights the current challenging market landscape for family photographers • Encourages proactive and well-rounded marketing strategies
If you've been considering signing up for marketing mentoring, now is a perfect time because you will get to get into the ads class as well and then you can have even more one-on-one with me to work on all of the other stuff at the same time.
Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.
• Introduction to functional freeze as a marketing challenge • Connection between functional freeze and lack of motivation • Importance of organizing marketing materials • Creating a clear artistic process to streamline work • Developing a content series for engagement • Networking and connecting with others for support • Reaching out to past clients for valuable reviews • Importance of participation in networking events • Scheduling model calls to spark creativity • The value of printing client photos and gifting them • Emailing or writing cards to reconnect with past clients • Utilizing ads as part of a broader marketing strategy
Per request, FB ads training coming soon!
TWO spots left for marketing mentoring starting this month- come join!
62: Creative Marketing Challenges for a Few Different Niches
03 Feb 2025
00:28:50
This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships.
• Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies • Importance of capturing leads from giveaway entrants • Creating clarity in a mixed-genre photography business • Emphasizing consistency through blogging for SEO • Engaging with the community through physical events • Testing waters with trial reels for audience growth
If you enjoyed this podcast, please leave a review!
61: 2025 Marketing Strategies for Growth and Connection
21 Jan 2025
00:26:14
This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.
• Building a trust-building website as a foundational step • Diversification is key to surviving platform shifts • Leveraging SEO and email marketing for better visibility • The importance of storytelling in connecting with clients • Taking action to translate ideas into measurable results • Adapting to new marketing channels and strategies • Encouragement to embrace a mindset of early adoption
60: Marketing Reviews Part 3: Reviewing a Golden Hour + Bedtime Session Photographers
13 Jan 2025
00:17:20
This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.
• Review of Bloom Light Photography and suggested website improvements • Importance of an engaging About Me page emphasizing the artistic process • Benefits of having a detailed FAQ section for potential clients • Encouraging the use of online booking systems to streamline the client experience • Discussion on enhancing Instagram with effective pin posts and reels • Review of Claire Mayo Photography with a focus on in-home sessions • Need for client education regarding unique offerings like bedtime sessions • Strategies to position oneself as an expert in niche photography markets
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
59: A Review of 2024 (Income Sources, Wins and Losses)
07 Jan 2025
00:24:28
Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.
• Discussing common misconceptions about six-figure incomes • The impact of mindset and comparison on income goals • Strategies for effective seasonal marketing • Analyzing income contributions from various session types • Importance of boosting print sales • Practical tips for increasing income sustainably
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
58: Marketing Reviews Part 2: Day in the Life + an Adventure Family Brand
16 Dec 2024
00:34:04
Marketing Reviews Part 2!
We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.
We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand the distinctive experiences available. We also stress the importance of creating a seamless customer journey that builds engagement and fosters long-term relationships.
Next we take a look at a talented photographer who has oodles of talent but perhaps a bit of overwhelm. From addressing mobile user experience issues to leveraging platforms like Pinterest for reaching potential clients, we cover it all. Gain valuable tips on simplifying session processes and crafting a cohesive brand experience that resonates with clients.
Need a write off for 2024? Join Marketing Mentoring! Work with me one-on-one for 8 weeks.
57: Marketing Reviews: Snuggly Family + Senior Sessions
11 Dec 2024
00:36:53
Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.
Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.
By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.
We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and listen to previous episodes to get a feel for my approach. Let's create outstanding customer experiences and realize the potential for success in the family photography market together.
Also, One-On-One Marketing Mentoring is open for 2025! 8 weeks together to make 2025 your best year yet! $50 off with code BF24
A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable.
• defining success on your own terms • why short daily actions beat marathon sessions • the five-day, 15-minute marketing framework • local relationship tactics that take minutes • website micro updates that sell your work • storytelling routines that build connection • follow-up systems that save lost leads • simple tools, timers and rewards to stay consistent • eight mindset shifts to remove perfection and guilt
Plan Your 2026 webinar in January- free for marketing membership students, paid for others. Black Friday sale includes small group classes on Facebook ads, Pinterest and website strategy
For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.
Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with the territory.
Inspired by a powerful poem, I am embracing the reality that we are the architects of our own lives, a perspective that fuels my dedication to expanding my business and making a meaningful community impact. Embark on this journey with me and discover how you can harness your potential to create positive change.
(yes, I am keeping this AI description because why not- pls help me robot)
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.
Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach. As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.
Let's start with the firsthand about the highs and lows of my studio's journey into a new market.
This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.
In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.
Tune in!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.
As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!
Client acquisition, even during the quietest seasons, is possible!
This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.
What a delightful client experience and a delightful marketing experience might surprise you!
IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream clients or perfecting a portfolio that speaks volumes more than any social media metric, this Mastermind could very well be your ticket to a transformational journey in the family photography marketplace.
We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.
• fast trust through alignment and consistency • visual and voice cohesion across site, email, and social • clarity on who you serve, where you are, and your process • visibility buckets: evergreen, daily, borrowed • stop promoting what is sold out and pivot messaging • six-week data tests to find traction channels • conversion without pressure and with clear direction • vibe, nurture, and social proof inside the booking flow • audit your path to book and remove friction • connect trust, visibility, and conversion into a loop
Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you.
In this episode, we chat about four marketing questions you all submitted on IG!
1. Marketing in a tourist town 2. Marketing more than one niche 3. Taking emotion out of marketing 4. Having time for it all
We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost.
Emotions and marketing are intertwined like the complex fibers of a well-woven tapestry- I'm dissecting the role feelings play in our promotional endeavors and why we have to be ok with the suck.. Armed with data-driven strategies and a resilience born from stepping outside our comfort zones, we'll tackle how to manage the rollercoaster of the fear of judgement. Middle school bully watching your stories? How to not let that stop you.
Lastly, we will unpack the benefits joining a mastermind group, mine has become a haven of personalized focus with limited spots for dedicated go-getters. Two places are already snapped up, so if you're ready to embrace this journey with fellow passionate creators, it's time to claim your spot and let's start scripting your marketing success story together.
44: Breaking Free from Imposter Syndrome in Marketing
07 Feb 2024
00:15:52
Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients through your artistic approach can elevate your brand. Say goodbye to the pitfalls of negative marketing and celebrate the diversity of clientele preferences, embracing the positive impact it has on your business.
Adapt or be left behind in the swiftly changing currents of family photography marketing—a theme I tackle head-on in this episode.
By the end of our time together, you'll be ready to stand tall as the captain of your own ship, radiating confidence and communicating the unparalleled value you bring to the table as a family photography expert of your own brand.
43: Keeping Your Marketing Engine Running Through Winter
31 Jan 2024
00:15:08
Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your strategies are hitting the mark and your hard work isn't lost in the digital abyss.
Setting deadlines is akin to setting off a flare in the night sky—it beckons action and illuminates the path to momentum in your marketing efforts. In this candid conversation, I walk through the psychological boost that a well-placed deadline can provide, sharing how something as simple as launching a Linktree can act as a self-imposed finish line, pushing you to reach your goals and keep those bookings coming. It's about nurturing trust in yourself as your own marketer and carrying that torch of momentum forward, shining a light on the way to sustained success.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential.
As we navigate through the waters of website marketing – think of it as the lighthouse for your online presence – you'll learn how my climb to the number two spot on Google isn't just about SEO wizardry, but also the craft of capturing the fleeting attention of potential clients with a user-friendly website experience. I'll share the trials and triumphs, including the surprisingly challenging yet rewarding adventure of hosting baby playdate events. By the end of our time together, you'll be equipped to face head-on the ebbs and flows of the marketing tide, with a treasure chest of tips on how to inject playfulness into your strategies and turn each challenge into a stepping stone towards a flourishing photography business. So, hoist the sails and let's set course for success!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital showcase and why artificial intelligence is not the enemy, but a powerful ally in crafting marketing strategies that resonate with your ideal clients.
Turning the lens toward Instagram, we delve into the art of forging real connections over crafting a picture-perfect feed. Hear me lay out why it's crucial to let your personality be the star of the show and how to use Instagram's features, like reels, to create lasting content with a personal touch. We navigate the balance between staying true to your creative vision and aligning marketing tactics with your financial aims. Plus, I give you a sneak peek into the potential expansion of my mastermind group and the benefits of tuning in bi-weekly for more high-energy exchanges on marketing mastery and personal growth in the family photography business.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
40: Family Photographer Marketing Reviews: Part Four
31 Dec 2023
00:26:57
Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion or diluting your brand message. Stacy's innovative 'Mention Monday' feature and her approach to service segmentation demonstrate how thoughtful engagement and clear communication streamline the path for potential clients.
Transition over to your website, and you'll find that the devil is in the details. Stacy shares her secrets to smooth website navigation, targeted SEO strategies, and how avoiding common pitfalls like disruptive email pop-ups can build trust and engage visitors. The importance of relevant content and the delicate art of copywriting are dissected, showcasing how small tweaks to your website can have a big impact on customer retention. Not only will you learn why each link on your site matters, but you'll also get tips on how to guide your customers effortlessly to the information they're seeking, ensuring they stick around and book a session.
Finally, we wrap up with an eye towards the future, discussing the evolving marketing landscape as we head into 2024. I reveal the upcoming launch of an exclusive marketing mastermind, designed to help ambitious photographers like you navigate the challenges of algorithm changes and secure consistent bookings. Whether your family relies on your photography income or you're looking to scale up, this episode serves as a critical touchstone for understanding and implementing strategies that will bring your business success. So tune in, take notes, and get ready to transform your family photography marketing approach!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
39: Family Photographer Marketing Reviews: Part Three
26 Dec 2023
00:33:50
Two more marketing reviews coming your way!
Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inquiry page, revealing the must-haves for a user experience that smoothly transitions curious clicks into confirmed clients.
Strap in as we shift gears from social media to the powerhouse of a photographer's online arsenal—their website. I share battle-tested tactics for transforming your site from a digital storefront into a booking magnet. We talk calls to action that get clients jumping at the chance to work with you, and dive into the underestimated world of SEO, ensuring your site pops up first when clients are on the hunt. Let's not forget the potential of Pinterest; I'll show you why this platform should be your new best friend and how tracking your site's changes can be a game-changer for your conversion rates.
Wrapping up our session, I bring into focus the art of trust-building through consistent, visionary marketing. Using Maria Alcantara's (Seattle family photographer) creative family photography as a case study, we examine how a unique style can carve out a niche as an ultra creative photographer in a saturated market. The spotlight shines on every touchpoint, from Instagram to web design, ensuring a cohesive story is told at each stage of the customer journey.
Plus, a sneak peek into my Marketing Mastermind—think of it as your roadmap to a diary so chock-full of bookings, you'll be the envy of photographers everywhere. Join us for an episode that's more than just talk; it's a treasure trove of actionable insights for your family photography business.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your host Fiona meticulously examines Lux Marina Photography's marketing strategy, starting with a thorough review of their Instagram profile. We discuss the art of crafting an engaging tagline, leveraging your ideal session description, and strategically organizing Instagram highlights to pique interest. The conversation takes an interesting turn as we highlight the power of a pinned post and repurposing captions for other platforms.
The journey doesn't stop at Instagram. We explore the significance of SEO and client conversion on a photographer's website. From the homepage to the 'about me' section, we scrutinize every corner to offer valuable suggestions. Learn how short videos, keywords, and operational links can drive traffic and improve search engine ranking. We even delve into the potential of Pinterest as a marketing tool.
Lastly, we explore strategies to elevate Lime Green Dream Photographer's Instagram and website. We look into the optimization of the top section of the page and the necessity to update highlights with seasonal availability. Our discussion delves into the pitfalls of mailing list pop-ups and the opportunities in swapping page link orders. We round off the session by emphasizing a clear marketing strategy to captivate attracting clients to your ideal sessions. Tune in, and together, let's overcome indecision and create a successful marketing strategy.
For this episode, I am reviewing two family/newborn photographer's marketing.
We will review their IG, Website, SEO, Pinterest and overall marketing strategy. Tune into to learn tips + tricks to implement in your own marketing strategy!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.
• why a single, limited offer converts better than “everything on sale” • how to align the bundle with 2026 goals • building the pathway: list, access rules, payments, scheduler, confirmations • warming the audience beyond stories and posting to the homepage • writing emails and captions now, not later • testing links, codes, and checkout before launch • managing energy and showing visible excitement • nurturing buyers after purchase to reduce cancellations • muting competitors to avoid comparison • creating repeatable six-week seasonal drops • membership support: weekly lives and focused clinics
If you’re interested in the membership, $35 a month, you’ll have me there to talk to you every single Monday, even if you’re just tuning in on the recording
Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar.
__________ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals!
_____ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!