Explore every episode of the podcast Facts Not Feelings with Brooke C. Furniss
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Boost Dealership Sales: Harness First-Party Data! 🚗📈 | 26 Sep 2024 | 00:44:54 | |
🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth | |||
| Data Privacy: Innovation or Barrier in Auto? | 23 May 2024 | 01:04:36 | |
🚗💡 Episode Overview: Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can be turned into a strategic business advantage.
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes! | |||
| Boost Your Dealership: SEO & Digital Marketing Tips | 21 Mar 2024 | 00:59:39 | |
Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves, VP of Sales and Co-Founder of Reunion Marketing. Amidst the challenges and opportunities presented by inventory fluctuations and the increasing control by Google and OEMs over dealership marketing, this episode uncovers the untapped potential of organic visibility and SEO strategies for auto dealerships. 🔍 In This Episode, You’ll Discover:
✅ Subscribe to Facts Not Feelings for more episodes on how data-driven insights can revolutionize your approach to business and marketing.
Connect 🔗 | |||
| Working The Facts #WTF | 22 Jul 2022 | 00:17:06 | |
Strap in ladies & gentlemen, we're coming in hot today! Flying solo & bringing the heat! Next Fri we'll have 2 special guests…yes PLURAL! Tune in on Mon to find out who the mystery guests will be. Alright LFG! Thank you, Andrea Amico (Privacy4Cars Founder) for posting this article earlier this week. He crushed it on the show earlier this year (Watch Here | Listen Here)! GM offers rebate on Cadillac Lyriq if drivers sign an NDA & agree to be tracked. Earlier this summer, GM quietly pushed the Lyriq Private Offer to certain customers. Carsdirect.com reported this on 6/30. They stopped short of saying who was eligible or why GM had such a deal going. A Cadillac dealer familiar w/the program told the Free Press that in exchange for the $5,500 rebate, the selected customers agreed to be part of an early adopters' study & give Cadillac access to their driving patterns. There are ~20 customers in the program. Things that make you go "Hmm..." Would you give up your privacy & have every moment tracked for $5,500? Not me. Speaking of invasion of privacy, remember when I said I would circle back to Coffeyville? After speaking w/Vasilios, Wikimotive’s Zach Billing dropped his article that hit most of our LI accounts where he talked about how Google Analytics was now misreporting location for iOS users. Here is why you should always Work the Facts & NOT the ones that support your theory. In 2006, WIRED wrote about Coffeyville, KS, which isn't far from the geographic center of the lower 48 US. Read More It is a farmhouse IP address that has often been used when a true geolocation can't be found, leading to numerous hijinks with over 600 million IP addresses pointing to their residence!What if that was your home? Google Speed Test: Sounds simple enough right? Mine says my server is currently in Chicago. If I Google my IP, it shows it's 39 miles from Chicago. When my friend Dusty checks on his cell using 5G, it shows his server is in Chicago. He lives in OH. When checking his WiFi, it shows his server in Mansfield OH. Mansfield is a 2 hr drive from his house. Static, Dynamic IP, VPN: What about Dynamic (constantly changing/rotating IP address) or VPN (Virtual Private Network) where one’s IP Address is hidden? Do you think maybe geo location may be a little more difficult/less accurate? Why should I care? Trying to market in OH, but your ad's being served in Chicago or even 2 hours away? You're marketing the wrong area! "We're still getting the ad in front of buyers!" Quality vs Quantity. How many stores is one passing before reaching your store? Really want to market that far out of your area? Are you ok with losing all the service $ of this customer for the next 3-5+ years? They're not coming back to service w/you, which means they'll statically not buy from you again. Chapters Connect with BZ Consultants Group: https://qrco.de/bcqqFo | |||
| Follow the Data | 18 Jul 2022 | 00:08:52 | |
Can we talk about how awesome Tara is? Wow! What was your biggest takeaway or better yet takeaways? I have so many quotable lines from our conversations. Here are my 2 of many "A-HA” moments 1. Follow the Data: Whether when choosing a provider or inspecting the data, always follow the data. Facts don't lie. I loved how she took this a step further by providing an example about how maybe you see your audience on the National Geographic Channel. This provides insight into their behaviors: maybe they're more outdoors-y than you originally thought. You can now tailor some of your advertising around that now. 2. Beliefs Are Dangerous. Stay nimble because if you can't adapt and you can't listen that means you can't and grow and without fail you're just going to fall behind. Recently we decided to redo our theater room. I was all for this. Chris wanted to completely flip around the room. I was against it. I truly believed it was going to turn out horrible. Well it is finished and yours truly had to eat her words. It turned out better than I could have ever imagined. My "belief" was so certain that it was going to turn out horrendous and was never based in fact, rather feelings...and I had to eat my words. Watch Interview with Tara: https://bit.ly/3zewpL6 Listen to Interview with Tara: https://bit.ly/3OhsVvJ Connect & Follow Tara Rego: https://qrco.de/bdB3YC Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #FollowTheData #SpectrumReach #StreamingTV #OTT #CTV #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| Tara Rego: Delivering Connections for Automotive Retailers | 16 Jul 2022 | 00:43:28 | |
There is strong, then there is Tara Strong. This week I was honored to have Spectrum Reach’s Automotive Director of Sales & Strategy, the incredible Tara Rego on the show. Raise of hands, how many knew she was a certified badass that served in the Army? She was already Certified Platinum in the area of bad-assary; yes that is a word. Then you find out she was a Sergeant. Come on. It is unfair. We are discussed how all these experiences from her pre-auto life helped prepared for life, auto, and leading. Tara is a powerhouse and one that is always delivering connections for automotive retailers and helps answered common questions about OTT/Streaming that can be implemented at any level of your business. Consider this your introduction guide to OTT all things Streaming. Maybe you recently took the first step into this arena or are simply wanting to know more. Well, you are tuning into the right episode! Here are some topics we are tackling in today's episode: - What to Look for When Choosing A Media Provider - Who to Trust When It Comes to OTT and How to Go About This - How to Successfully Have Data Driven OTT Results - What Campaigns Do Best - Branding vs Selling Campaigns on OTT - What are OTT, CTV, Streaming TV, and All These Crazy Acronyms? Connect & Follow Tara Rego: https://qrco.de/bdB3YC Connect with BZ Consultants Group: https://qrco.de/bcqqFo 2:29 What Tara and Her Department Do at Spectrum Reach 5:36 Deterministic vs Probabilistic Data 7:50 How The Army Has Helped Prepare Tara for Life, Auto, and Leadership 15:53 Common OTT Questions: What to Look for When Choosing an OTT Vendor? 19:17 Acronym Breakdown: What Does OTT Mean? What Does CTV Stand For? What Do All These Letters Mean? 26:28 Common OTT Questions: How To Administer a Successful Streaming Campaign? What OTT Campaigns Work Best? Do Branding or Selling Streaming Campaigns Work Better? 33:30 Parting Thoughts from Tara: Continually Inspect What Should Be Expected. Always Double Check Reporting by Checking Specifically Checking the Where. Don't Forget the Why and How. Keep Yourself Informed. A/B Testing 36:24 Lightning Round Questions Follow, subscribe, rate, and never miss a show! #FactsNotFeelings #BZConsultants #TaraRego #BZConsultantsGroup #FactsNotFeelingsFriday #AutomotiveNews #SpectrumReach #StreamingTV #OTT #CTV #CPM #DisplayAds #Branding #WhatIsOTT #Army #ArmyStrong #TaraStrong #Veteran #Badass #DeliveringConnections #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| Monday Recap: Jump on The Train | 11 Jul 2022 | 00:06:20 | |
Anyone else still pumped from Friday's Amazon Advertising Crash Course with Vasilios Lambos show? I have so many pages of notes! Man, Vasilios was dropping knowledge bombs left and right. I gotta ask what was your biggest take away? Watch Show: https://bit.ly/3aBzKKy Listen to Show: https://bit.ly/3ABZp0t Was it the fact that Amazon is a $30 Billion machine advertising machine, bigger than YouTube, and growing? Was it the insight that how lower inventory doesn't mean that demand has slowed down and advertising should reflect that? Maybe it was leaning about Amazon Garage or that all Devices are not created equally? I love how he is constantly thinking outside the box: streaming audio and making this more affordable. Maybe it was simply "get your shit together and start investing in Amazon?!" Let me know in the comments your biggest A-ha moment or what you are taking back to the dealership. If you haven’t, also let me know why. What are your hesitations? Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #AmazonAdvertising #FactsNotFeelings #BZConsultants #FactsNotFeelingsFriday #MondayRecap #BZConsultantsGroup #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonGarage #OTT #DisplayAds #AmazonPrime #StreamingTV #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| Amazon Advertising Crash Course with Vasilios Lambos | 10 Jul 2022 | 00:50:43 | |
Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this! 0:00 Start 1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues 3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do? Breaking Down the Facts 4:56: $30 Billion Worth of Reasons To Choose Amazon Advertising 5:43: Programmatic for Dealers and How to Capitalize 7:17: How Amazon Spend Relates to Other OTT/Streaming Services? Should I Be Spending More Than I Was In 2020? 8:13: Lower Car Inventory Doesn't Mean Demand Has Slowed Down: Consumer Is Searching and Shopping More 9:41 What Is Amazon Garage? Breaking Down The Facts From Feelings on What Amazon Garage Is and How Dealers Can Benefit From It 16:38 Breaking Down the Location and Environment of Amazon Ads. Where Are Amazon Ads Served? Where Can Amazon Advertising Be Found? How Does Amazon Advertise Their Products? What Is Amazon's Marketing Channel? 18:07 Not All Devices Are Created Equally. Placement Is Only Part of the Equation - Usage Is the Other Major Player 20:42 What Are The Pros and Cons of Amazon Advertising? Should I Use Only Amazon Advertising or Do I Need Other Mediums? 23:11 How Do You Measure the Success of an Advertising Campaign? How Do You Measure Ad Performance? What Is ROAS In Amazon Advertising? 25:55 Hey Alexa…Streaming Audio and The Next Wave of Advertising through Smart Speakers 31:26 Who Is An Amazon Customer? What Is An Amazon Customer and Why Should YOU Care? Have You Changed Your Process for Them? 32:39 Looking to Start with Amazon Advertising? Where Should You Start? What Steps Does One Take? What Advice Does Vasilios Have For You? 37:26: Lightning Round Questions 40:30 What Is Vasilios #1 Facts Not Feelings He Battles? 44:17 Coffeyville & Google Analytics - Yeah Look It Up Connect & Follow Vasilios Lambos: https://qrco.de/bdA9vT Connect with BZ Consultants Group: https://qrco.de/bcqqFo #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonAdvertising #AmazonGarage #OTT #DisplayAds #AmazonPrime #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| What The Phub?! | 01 Jul 2022 | 00:16:52 | |
Think about it, when you're IGNORING someone and looking at your phone & NOT paying attention to them, what are you doing? Checking social media, checking scores, scrolling through photos, hell we're even looking through photos of the people right in front of us, or maybe we are swiping right…or left! The PROBLEM: Phubbing. No this isn't Brooke-ish. Phubbing is ignoring someone in favor of your phone & it hurts relationships and is costing you money. If you're talking to someone & their phone is present, your guard is up & you know they are not listening/paying attention. Numerous studies have been done on this: partners experience depression & less satisfaction with life, friendships aren't spare as we see our friends as less polite & less attentive that phub us. One feels disrespected & not heard. Well you are saying to yourself, “Brooke, I don’t check my phone…it's on the table.” Yeah no. That's like me saying I'm going to stop buying Jordans & then slowing down to one/week. Think of the last dinner you attended. If the phone was on the table, did you feel better, or were you simply waiting for it to ring/for the person to grab/check it? You know the most important thing in the room was the damn phone! Numerous studies have proved this. Simply having the phone present during a conversation interferes with the ability for humans to connect, experience true empathy, & at the core of any true friendship! We feel more empathy when these little devices are tucked away & out of sight. When you were phubbed, you most likely you felt unheard & disregarded like a piece of trash. What did you do? Turned to your phone!! Why? You wanted to feel included! Here's the kicker, social media actually makes us feel MORE alone! Now think of this in a business setting. If you're in a meeting & your manager has their phone on the desk, what does that do to the employees? What message is that sending to the team? Think how much more successful the message would be if the phone was tucked away & out of sight where neither party is fighting for attention, whether subconsciously or now consciously? Now take the scenario where a customer/client is across from you & a phone is present. You are telling the customer upfront you don't hear them & don't care about them, AND have given them permission to use their phone. What happens when a customer picks up a phone in a dealership...they shop our competitors! It is not enough that every time we leave them they are shopping them, now we have willingly told them: pick up the phone & use it! Why not instead, connect with them, show them you truly care, and that you care enough to put yours away for the duration of the conversation? Having the phone outs makes it that more difficult to close the deal as you have lost the connection. Nicholas Kardaras, former Stony Brook Medicine clinical professor and author of Glow Kids, goes so far as to liken screen time to digital cocaine. Consider this: The urge to check social media is stronger than the urge for sex, according to research by The University of Chicago’s Wilhelm Hoffman. Greatest needs are Food, Shelter, and positive social connections with people. Crucial for health and happiness and is worse than smoking, high blood pressure and obesity! 0:00 Start 0:47 New Time, Same Brooke 1:22 Idaho Falls, Melaleuca Freedom Celebration Fireworks, July Fourth Plans and Grilling Favs 2:16 No Live Show on Monday 2:48 What The Phub? 3:29 Vacation vs Trip, Leave Phones Behind, Home Depot 6:31 What Is Phubbing? 7:43 Why Phubbing Is Hurting Us 9:25 What Happens When You Feel Disrespected and Not Heard - Phubbing Is Costing You Money and Relationships 14:02 What Message Are You Sending? Connect with BZ Consultants Group: https://qrco.de/bcqqFo
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| Monday Recap: Know Your Worth | 27 Jun 2022 | 00:13:38 | |
If you missed Friday's video, first off, shame on you! Now go back and watch/listen to it. Listen: https://bit.ly/3u3UalW Watch: https://bit.ly/3ynEL2v I mentioned a little Nike mishap. Well, 3 of the numerous pairs of Js showed up over the weekend. The excitement that boils up inside of when the notification hits that a pair of shoes is being delivered, and then the pure joy that washes over me when my phone dings that the shoes are here and the Ring goes off that they have been delivered. Man, it is like Christmas! I have not even the open shoes and…oh new the smell of new Kicks!! I tear open the box. I slowly peek in to see how Jordan and the Team have designed the shoebox: is it a classic OG style, white, something new? Then I carefully open and look to see which tissue paper has been chosen to protect my beauties as I am engulfed by the only smell that beats new car smell: New Kick! I study every angle of the shoe and pour over the details. As the euphoria is at an all time high, I know yet again that the photos and videos online NEVER did the Js justice! Where the hell am I going with this? Do you know your worth? Robin Wilson, Founder of SVP Agency and all around kick ass boss babe, posted this the other day and wanted to not only reiterate it, but scream it: “Stop low balling your business to satisfy cheap people. They pay full price for Jordan's and Michael Kors they can pay you too.” As someone who buys those Js, yes!! Oddly enough, I had the exact same conversation with another friend about a week prior on the same topic. Why are so many of us lowering to accommodate others, especially when companies are making record profits. You know if you are worth it, so ask for it. Lowering your cost, means you are lowering the value of you and your worth. Stop it. Whether it is Nike/Jordan raising the price of their shoes, chicken that is double, the photographer that costs more, everything costs more, those that are damn good at what they do will cost more. Follow Jarrod Kilway on LinkedIn: https://bit.ly/3HScyUw Connect with BZ Consultants Group: https://qrco.de/bcqqFo 0:00 Start 2:54 Jarrod Kilway Episode Recap: My Takeaways 3:24 First Takeaway: Keep Growing, Learning Everyday, & Never Stay Stagnant 3:49 Second Takeaway: The Present and Future of EVs 4:14 Third Takeaway: Not Thinking Only For Here and Now - Think About Future 5:44 Brief Recap of Nike Mishap and How I Benefited 5:58 Do We Know Our Worth? How Is This Related to Air Jordans? 9:29 Are You Low Balling Your Business to Satisfy Cheap People? 11:14 PSA: Know Your Worth and Charge Accordingly Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect ##Konect #Konectai #LoveConnection #SmarterMarketing #AI #Carllage #BeKind #KnowYourWorth #Nike #Jordan #JordanBrand #SneakerHead #Kicks #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| Jarrod Killway: The Love Konect-ion | 24 Jun 2022 | 00:40:42 | |
Today you better have already had your coffee/caffeine fix, because we are coming in hot! I am bringing in...drum roll please...Automotive News 40 Under 40 Nominee, Auto Genius Founding Member, former Director of Digital Strategy and Solutions for Germain Automotive Partnership, now VP of Strategy and Success at Konect.ai, and maybe most importantly, my Metaverse and Name Tag Buddy: Jarrod Kilway! Really we could probably mic drop simply based on Jarrod's titles, alas we have a show to do, so let's do this! Jarrod and I both have a passion for a seamless customer journey. In order for this magic to happen, it is essential that everyone and everything talks to each other, that everything is integrated. Sooo the question is how does one have smarter marketing with AI, while still having the human touch? As more and more OEM mandates are pushed down the line, this leads to the domino repercussion effect on the dealer, which in turn impacts the consumer. How do you still show your uniqueness and connection with the consumer? EVs present a whole new world of opportunity when it comes to technology. Are you capitalizing on this? Jarrod and I jump into all of this today. How are you and your dealership utilizing Smarter Marketing? Are you using AI? Follow Jarrod: https://qrco.de/bd5Hmd Connect with BZ Consultants Group: https://qrco.de/bcqqFo 0:00 Starting Strong 4:26 KBB ICO Dealers and Leads 7:13 HR & Recruiting: How to Streamline 8:25 Auditing Hiring & Onboarding Process 19:08 Be Open Minded, Ask Questions, Don't be Stagnant 19:59 Learn Something New Everyday 20:59 Don't Be Come Stagnant, Moldy, and Smelly 22:42 EV: What's Next on the Horizon 31:55 Lightning Round Questions 37:39 What's On Brooke's Feet - Nike Mishap Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect #Konectai #LoveConnection #LoveKonection #SmarterMarketing #AI #ColbyJoyner #BrianKramer #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing | |||
| In Case of Emergency, Break Glass | 20 Jun 2022 | 00:10:52 | |
Before I jump into the show, I know I told you all I would reveal the big guest for this Friday…we have...drum roll please.. Automotive News 40 Under 40 Nominee 2022, the incredible Jarrod Kilway! Do Not Miss This Friday! | |||
| What Can We Learn from Keratoconus? | 17 Jun 2022 | 00:11:27 | |
Another week in the books. Between the honor of being on others' shows this week and a busy travel week, it is has been a doozy! This Monday, I am back on the #AutoHubShow. They may have to start charging me rent! We are coming to you this week from west cost and the 801...that is Utah for those that don't travel a lot and somehow don't have area codes stashed in their memory! I never grow old of the Wasatch Mountains. | |||
| SEO Secrets for Auto Dealers: AI & Mobile Tips | 14 Mar 2024 | 01:05:28 | |
Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive, unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. Whether you're combating vanity metrics or looking to enhance your dealership's SEO strategy, this episode offers valuable insights and practical tips. Stay tuned to elevate your SEO game!
Connect 🔗 | |||
| Monday Recap: Graduations and Commencing Into The Next Chapter | 13 Jun 2022 | 00:11:36 | |
Did David Long not send us into the weekend the right way or what?! What was your biggest takeaway from our conversation with him? If you haven't already connected with David, you are missing out on knowledge left and right! Connect with and Follow David Long: https://qrco.de/bd5FE2 Watch Show David Long: https://lnkd.in/gFAXtFwr It is Graduation Season. Chris's niece Abbie graduated over the weekend with her Masters. Incredible accomplishment with two adorable little boys and ever supporting husband Kris. The President of the college brought up a simple yet very wise statement in addressing the recent graduates. Commencement means to start, to begin and how this was the beginning of a brand new chapter for them. As Brian Pasch leads us into the uncharted GA4 Front, we are commencing into brand new territory. I for one am ever grateful to have him as our fearless leader. Look at this list of names! It is incredible to see the companies answering the call! Brian Kramer equated this council to "Bluetooth having a IEEE (Institute of Electrical and Electronics Engineers) or SIG Standards for Modern Retail KPIs." GA4 Council Assemble! Today is a packed today! I may need an extra bowl of Wheaties and...mug of tea! Join me today on Jeff Polo and Ian Nethercott's Auto Hub Show "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc Join me on Ted Ings After Dark at the Fixed Ops Roundtable® at 7 PM CST: https://bit.ly/3xFiVpV Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #DavidLong #Hansel #HanselAutoGroup #Commencement #Graduation #GA4 #Google #GoogleAnalytics #GoogleAnalytics4 #InspireOthers #Positivity #PandemicOfPositivity #Patience #BeKind #PersonalDevelopment #FixedOps #Service #TedIngs #FixedOpsRoundTable #AFTERDARKatTheFixedOpsRoundtable #AutoHubShow #AutoHub #CustomerExperience #Consultant #BrookeFurniss #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #PrideMonth #LoveIsLove | |||
| David Long: Structured Discipline and Consistency Will Always Win the Day | 10 Jun 2022 | 00:41:25 | |
Today we hit the ground running with the one and only David Long. David holds many titles: Executive General Manager for Hansel Auto Group in Santa Rosa, California, Founder of Pandemic of Positivity, Consultant, Creator of "All Things Used Cars" on Clubhouse, manages 58 Used Car Buying Centers from here to Brazil, and many more allocates that could take up this entire page. What is his greatest accomplishment and important title? Being a father and grandfather. David and I sit down and chat about how he became the Used Car Guru, the current state of automotive and how his team is prepared for whatever happens today or a month from now. We dive into Fixed Ops and how crucial tire sales are to our industry. Shoutout to TraXtion for the the tire stats. Anyone that knows David, knows he is the definition of positivity and love. Join us as we dive into what has makes him and the Hansel Auto Group so successful month after month and year after year. Connect with and Follow David Long: https://qrco.de/bd5FE2 Join me on Jeff Polo and Ian Nethercott #AutoHubShow and Podcast "The Inclusive Marketing Show" this Monday at 10 AM CST: https://bit.ly/3myVppc Join me on Ted Ings AFTER DARK at the Fixed Ops Roundtable® at 7 PM CST: https://bit.ly/3xFiVpV Connect with BZ Consultants Group: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #DavidLong #Hansel #HanselAutoGroup #GoForGreen #AllThingsUsedCars #ClubHouse #InspireOthers #Positivity #PandemicOfPositivity #Patience #BeKind #PersonalDevelopment #DGDG #FixedOps #TireSales #StructureDiscipline #CustomerExperience #Consultant #BrookeFurniss #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #PrideMonth #LoveIsLove | |||
| Monday Recap: Do You Hear Us? | 06 Jun 2022 | 00:14:37 | |
Sooo, Friday was fun right?! We decided to test the limits of the whole technology and people theory on a Livestream. Huge thanks to the many that jumped in full force and assisted. I guarantee all that listened felt better. happier, and all around had a better day as Laurie has a way of doing that to people. Watch Friday's show with Halter: https://lnkd.in/giBkgeaW Follow Laurie: https://qrco.de/bd4jiW To add to the Friday excitement, Brian Pasch's Open Letter to Ford Motor Company CEO Jim Farley was reshared over 9,000 times in just 24 hours. Were you one of the 9,000? Did you read it? Key takeaways: 1. Is Ford changing their building standards and facility requirements today to minimize the investments dealers need to make for new facilities or facility upgrades? 2. Who is going to work out upside-down trades or poor credit customers? 3. Trade In: Who is purchasing the vehicle and where does it go? 4. Certification Process: Who is certifying pre-owned vehicles? 5. What is your risk tolerance when other OEMS have vehicles available on their lot ready to buy/sell? Average Consumers will not wait for the built to order model, especially when they can drive to competition and pick up an in stock vehicle. 6. What happens when Ford models and incentives do not sell through national inventory that was pre-built or orders fail to meet production goals? 7. Will local dealers have the ability to offer their own financing and F&I products, or will Ford control those offerings? 8. Profit Margins: How will profit margins be affected based on how dealers are currently use to making profits. 9. Ford's complexity of trims vs Tesla's is vastly different. Will this still be worth it to the consumer to order a Ford, OR will it stop them from ordering? 10. Who is going to design and build your national sales portal?
This week we have the one and only, All Things Used Car Guru and all around good guy, David Long on the show. In case you have been living under a rock or been taking a hiatus from social media, this man is everywhere! It doesn't matter what time zone, he is being interviewed or speaking somewhere...and for good reason! Do NOT miss this episode! Follow David Long: https://qrco.de/bd5FE2 Car-llage: Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #LaurieHalter #CharismaCommunications #Charisma #Carearing #Gratitude #Grateful #FindYourSpark #ChampionOthers #InspireOthers #Ford #Tesla #JimFarley #OpenLettertoJimFarley #DirectToConsumer #DavidLong #Hansel #Positivity #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #AutomotiveMarketing #PrideMonth #LoveIsLove | |||
| Laurie Halter: Find Your Spark | 03 Jun 2022 | 00:54:19 | |
If you are in the same room with the incredible Laurie Halter, you will 1. Instantly feel better 2. Feel the love that she exudes 3. Be a better person 4. Be able to tackle the day She has this innate ability to find the very best in a person and let that person's talent shine bright like a diamond! #Rihanna While she may be known as the master connector in our industry, #BossBabe and owner of Charisma Communications, and epic Podcast Host on Carearing, maybe her better title, is Mom and ever grateful for each day on this earth and for those around her. Follow Laurie: https://qrco.de/bd4jiW Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Carllage #LaurieHalter #CharismaCommunications #Charisma #Carearing #Gratitude #Grateful #FindYourSpark #ChampionOthers #InspireOthers #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #AutomotiveMarketing #PrideMonth #LoveIsLove | |||
| G'Day Mate! Let's Put Another Shrimp on the Barbie | 30 May 2022 | 00:11:50 | |
USA! USA! USA! It's Memorial Day, which means a couple things. The majority of people have the day off...except sales! Enjoy your cookout at the stores. The rest of us are enjoying our day around the BBQ, in the sun, and with friends. The real reason we are able to do all this is due to the name of this holiday: Memorial Day, originally know as Decoration Day. It is a day set aside to honor the men and women who died while serving in the U.S. military. Never forget the true meaning of this ever importnat holiday. What are you grilling today? It is graduation season. This one hits big time with me. I come from a large family, and the first of the 14 nieces and nephews is graduation tomorrow. I couldn't be prouder of the woman she is. Looking back at old video footage, it is quite incredible how far technology was evolved. Did you know that the camera on the iPhone 10 and above is better than what Spielberg used to film Jaws. Can you imagine what how much more advance the camera is on a Samsung?! :) Next time someone gives excuses about not having a "nice" camera," gently remind them of this little factoid. This week kicks off Pride Month. It is observed in June to honor the anniversary of the Stonewall Uprising, a touchstone event in LGBTQ history that laid the foundation for Pride. Chicago celebrates in style, as they should! Do we know any other way? Don't be your child's first bully. Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK Car-llage: That Brooke-ish you say? You are 100%, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #Uvalde #Carllage #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #AutomotiveMarketing #MemorialDay2022 #Memorial #memorialdayweekend #RememberTheFallen #USA #military #veterans #summer #thankyou #freedom #happymemorialday #neverforget #PrideMonth
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| Larry Feldman: Uniting in Love, Got Techs?, Car-llage, DMSC Wrap up | 27 May 2022 | 00:54:05 | |
It takes all of us. It takes all of us uniting in love, locked arm in arm. On May 24, nineteen students and two adults were killed in a horrific shooting at Robb Elementary School in Uvalde, Texas. GoFundMe has stepped up and provided a one stop landing page that has been 100% vetted for donation options that are trustworthy and safe. Let's all unite to help anyway we can to help these families that are grieving in unimaginable ways. Thank you to the ASOTU Crew for sharing this link to our automotive family. Donate to Uvalde Texas Elementary School Shooting Relief: https://bit.ly/3MPI0EK There is no way to seamlessly transition from what happen this week to anything else. Here we go... Larry Feldman, President of Career Changers USA, is on the show this week and you better be on your second cup of coffee to keep up with us! Larry may go down as the best trainer and recruiter. Listen and watch to see why. Strap in for this one! Connect with Larry: https://qrco.de/bd37M7 Car-llage: That's Brooke-ish you say? You are 100% correct, and congrats on following my language! WTH is it? I want to hear about all the amazing ways our industry comes together. Do you have a story and photos about how your dealer, agency, etc works/worked well with another dealer/agency? I want to hear about it. Send me all the stories and photos you have about reaching across the aisle and helping a fellow colleague in the industry. Send all stories to info@bzconsultantsgroup.com, tag BZ Consultants, me, #Carllage, anything you can to get the amazing stories in front of me! Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #Love #Unite #Support #UniteInLove #ASOTU #Uvalde #Carllage #DMSC #LarryFeldman #LarryFeldmanShow #CareerChangers #PeopleAndProcess #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #AutomotiveMarketing | |||
| Monday Recap: DMSC, Roar Wine, Delta, Loyalty, PST | 23 May 2022 | 00:09:41 | |
Happy Monday Everyone! DMSC is bring the heat for sure...and I am not just talking about the weather! Speaking of which, running in 65 with 0 humidity feels like running in 50 in Chicago. Wine and 80...how does anyone every leave here?! The only downside..this time change...man! I am not 20 anymore! First day of DMSC is in the books and have had some great speakers so far. You want to be pumped up for you Monday, go listen to Shari Levitin to for 2 minutes! Brian brought up a story yesterday on the Main Stage that I was contemplating telling, so I jumping in full force today. I rarely throw around status as I am not "Me Monster" (thank you Brian Regan) and quite frankly someone will always have more miles, points, etc. That being said, loyalty, especially when, we will call it extreme loyalty, is involved. I used to fly an insane amount. In all years flying, my flight out here had the absolute best flight attendant ever. Talk about someone loving your job! Cut to the polar opposite experience trying to check into the hotel...also where I hold an obnoxious status and have for almost 15 years. Day 2 of DMSC and Day 2 of wine...LFG! Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DMSC #Napa #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #Delta #AutomotiveMarketing
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| Tim Cox: Just for Today | 20 May 2022 | 00:42:35 | |
Get your writing utensil ready as Tim Cox is coming to the Facts Not Feelings Mic and bringing the heat! He is dropping knowledge bombs left and right! Oh and did I mention this weekend will be the the 2 year anniversary when yours truly was listening to Tim speak, and I had no idea that Facts Not Feelings would be born?! I guess an interview THE Brooke Furniss on Facts Not Feelings was not enough for Tim and the CarNow Team...they had to go and announce a partnership with Don Brady's Ship Your Car! Seriously?! Come on, it isn't even fair, Chat provider, digital retailer, Darwin partnership, Crypto, now Ship Your Car, and more yet to come!! Tim is always full of quotable moments, and this episode is no different. Sit back and enjoy! Connect with Tim & CarNow: https://qrco.de/bd2OhW Connect with BZ Consultants: https://qrco.de/bcqqFo Follow, subscribe, and never miss a show! #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #DigitalDealer #DMSC #Napa #TimCox #CarNow #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss #automotive #JustForToday #Listen #ListenMore #Chat #JeepWrangler #NeverFinished #KeepEvolving #StrongerTogether #AutomotiveMarketing | |||
| Monday Recap: Digital Dealer and Championing All, Use It or Lose It, iPod, DMSC, and Tim Cox | 16 May 2022 | 00:17:16 | |
You are looking at the title and thinking how am I going to pull all that together....glad you asked! Sit back and watch! Digital Dealer is officially in our rearview mirror. It is incredible to see such brilliant and amazing humans come together to move this industry. As a female in this industry, I love seeing females championing other. We have so many epic women in this industry. Laurie Halter is the epitome of helping another. You need anything, she is there for you. Let us not be suckered into belittling others and other companies so that our candle may shine brighter. Last week we jumped into the Metaverse with Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy. It got me thinking to my first Oculus experience and how far the technology has advanced. When I was Disney, they technology is more like 5D: smell, sound, wind blowing in your luscious locks, etc. When will we have new car smell? This weekend we stopped by Comiskey Park....yes I typed that right as I can't call it Guaranteed Rate Field to watch my Yankees play. I busted out my Jeter Jordan 11s for the game. While, it was the only game the Yankees lost...crying face Jordan here...I was still glad I broke the seal on the Js. They are meant to be worn. Cut to automotive metaphor: how many amazing pieces of technology do we have but we say "well we are not quite ready to use it," or better yet don't use them at all?! Wear the shit out them! Which brings me to the iPod! I still have the OG from, what,..2007? Don't hate, I love music and have ton of it! iPod Touch has been discontinued. Did anyone still know the iPod Touch was still being sold? Wrapping up, DMSC is next week in Napa. Can't wait to see a lot of the same amazing faces and some new ones as well. This Friday, we have the one and only Tim Cox on the show. You will not want to miss it! Follow and subscribe and never miss a show! Let's Connect! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalDealer #LaurieHalter #Yankees #NYY #Apple #iPod #AirJordan #DMSC #Napa #TimCox #CarNow #Oculus #Meta #Metaverse #VR #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss | |||
| Metaverse Team Assemble: Brian Kramer, Jarrod Kilway, Dusty Sutherland, and Wendell Hardy MetaMask Up and LFG! | 13 May 2022 | 00:18:39 | |
You asked, I delivered! Boom! The Metaverse Team is here to give you quick intro into the this crazy virtual world and the basics of how to get started. I promise to keep this high level as this is new to most. You may be asking yourself, why is this even important? Isn't this all science fiction and smoke and mirrors. Citi predicts the Metaverse is an $8-13 Trillion Market opportunity. Not sure about you, but I want a piece of that pie for sure! Furthermore, people are more at ease in the Meteverse. Razorfish's Study found that 52% of Gen Z Gamers feel more like themselves in the Metaverse than in real life. 65% believe that their online relationships are just as meaningful as offline ones 1 in 2 feels gaming improves their mental health. Today, 15% of Gen Z’s “fun budget” is spent in the Metaverse. In five years, it’s expected to hit 20%. Convinced? Get back to your Lego days as a kid and start building your worlds! Follow and subscribe and never miss a show! Let's Connect! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #NFT #Meta #Metaverse #VR #AI #Spatial #Horizons #Avatar #MetaMask #CustomerExperience #DigitalMarketing #Consultant #BrookeFurniss | |||
| Revamp Your Auto CX: Insider Tips Revealed | 07 Mar 2024 | 00:51:42 | |
Join us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone, Chief Sales Officer of TotalCX, to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role of personal touch in customer service. Discover the future of automotive customer experience and learn practical strategies to elevate your dealership's customer engagement. Whether you're in sales, service, or leadership within the automotive sector, this conversation is packed with valuable insights and actionable advice.
3 Main Takeaways
Connect 🔗 0:00 - Introduction to 'Facts Not Feelings' and David Malone | |||
| Monday Meeting: Long Shots Pay Off, Let the Ace Team Assemble, and UFC | 09 May 2022 | 00:07:48 | |
It is Monday and we are on location in Sunny Tampa at Digital Dealer! Let the shenanigans commence! Good luck to all the speakers, you re going to crush it! So apparently there was a horse race this weekend? Holy shnickies Batman! Rich Strike (80-1) odds, was largest Kentucky Derby winner since 1908. Never count out the underdog and never stop believing! Also this weekend, Charles Oliveira was stripped of his UFC Title after missing weight for Justin Gaethje fight. This is the first time a UFC fighter has failed to make weight for a title fight since 2016. Could you. imagine this stringency in any other environment? Kudos to Ace Hardware. Their latest ad caught my attention. They are now offering free assembly and delivery. They seem to always be listening to their customer and finding new ways to compete. | |||
| Good News & Bad News, GA4 Latest Mayhem. Kentucky Derby, and Big Happy Mothers Day! | 06 May 2022 | 00:13:53 | |
A lot to unpack this Friday morning! Bringing you in on the special project I have been working on with some brilliant minds in our industry *Cough...Name Drop* Brian Kramer, Dusty Sutherland, and Jarrod Kilway *Cough...Name Drop* Spatial and Ready Player Me dropped some incredible looking avatars, and we are definitely checking them out! Thank you, Shea Richburg for posting about this update! The Pasch Brothers and PCG Digital are at it again and created a MUCH needed GA4 Training and Development Courses and are filling seats for a GA4 Council. Learn More About GA4 Council: https://bit.ly/3sgRj8x Digital Dealer is next week, and I am stoked to be seeing old friends, new friends, and be connecting in person. Who are you must excited to hear and see? Lastly and most importantly, it is Mother's Day weekend. Pick up the phone and call your Mama if you are lucky enough to do just that! "All that I am and that I hope to be, I owe to my Angel Mother." - Abraham Lincoln Enjoy! Subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants Spotify: https://spoti.fi/3LhCHfY Apple: https://apple.co/36OgA24 Anchor FM: https://bit.ly/3kKH3RR #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #CustomerExperience #Consultant #automotive #Meta #Metaverse #Spatial #ReadyPlayerMe #Avatar #VR #AR #NFT #Crypto #Blockchain #GA4 #GA4Council #GA4Education #PCG #BrianPasch #KentuckyDerby #MintJulips #ChurchHillDowns #DigitalDealer #MothersDay #MothersDay2022 #LoveYouMom #CancerSucks | |||
| Monday Recap: Nike NFT, Tire Sells, Go Pro SD Card Issues, #AutoHubShow Podcast, and Secret Project | 02 May 2022 | 00:13:21 | |
Are you down to drop 6-figures on Nike's NFT? Yes, you heard that right. Nike and RTFKT studios dropped their NFT, and it has broke the bank! Mind you that you cannot wear these shoes and at the current time, there is no new kicks smell as they are virtual. Who out there is tracking tire sells? Did you know that TraXtion scanned 35 million vehicles, and 45% needed alignments, rotations, or new tires. Here is the kicker: 92% of consumers defect from dealer department to buy tires to buy somewhere else. As someone who has works with Mike Anderson and attended/spoke at more Axalta Repair Conferences taught by Mike than I can count, don't get me started on why one should never stray from the dealership when buying tires! GoPro, please do something about your SD formatting card issues. Lastly, you don't miss #AutoHubShow Podcast today ay 10 AM CST as we dive into what the best technology is for you and your business. Details Here: https://lnkd.in/eEtAePsR Connect and Stay In Touch! BZ Consultants: https://bit.ly/36lHD53 BZ Consultants LinkedIn: https://bit.ly/3JiCSqb Brooke LinkedIn: https://bit.ly/37lk7oJ BZ Consultants YouTube: https://bit.ly/3Omf88a BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 BZ Consultants Facebook: https://bit.ly/3xc5vmk Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #NFT #Nike #Meta #VR #RTFKT #DigitalMarketing #GoPro #Traxtion #Axalta #MikeAnderson #Tires #TireSells #AutoHubShow #IanNethercott #JeffPolo #Consultant #BrookeFurniss | |||
| What's Your Everest? | 29 Apr 2022 | 00:10:20 | |
We are "tackling" the NFL Draft, waving goodbye to AJ Brown, taking a page from SemRush's book on why it is so important to treat your clients and customers like a human and never take them for granted, and giving a huge shoutout to Sean Bingham and his epic summit of Mount Everest. Only 6,014 people had climbed Mount Everest as of Dec 2021. Sean can now be added to this this. What's your Everest? Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #Everest #MountEverest #SeanBingham #STBSportsTake #SEMRush #DigitalMarketing #Consultant #BrookeFurniss #TIHWB #Danchelle #OurLifeInHolland #JaredandBritt | |||
| Monday Recap: Metaverse and More | 25 Apr 2022 | 00:07:20 | |
Meta, Meta, and more Metaverse! Ramesh and John enlightened all of us on Friday about what the Metaverse and virtual reality truly is and how it can help businesses if used correctly. With people like Brian Kramer leading the charge on meeting the customer in the Metaverse and Kevin Frye tearing down the Crypto barrier, our industry is in good hands. Today I am honored to be a guest on Ian Nethercott and Jeff Polo's #AutoHubShow and Podcast at 10 AM CST. We will be discussing how the Metaverse will change the way car dealers advertise and sell vehicles to the customers of the future. RSVP for AutoHub Show and Podcast today at 10 AM CST Join Ramesh Ramloll's LinkedIn Network Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team. Watch RezMela YouTube Tutorials Videos Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #VR #Nvidia #SecondLife #OpenSource #Crypto #BrianKramer #KevinFrye #AutoHubShow #IanNethercott #JeffPolo #Consultant #BrookeFurniss | |||
| Ramesh & John Hopkin: Two Veterans Discuss What It's Like to Work in the Metaverse | 22 Apr 2022 | 00:18:29 | |
Whether it is Mark Zuckerberg (Meta ex Facebook CEO), Jensen Huang (Nvidia CEO), or Wall Street analysts, everyone wants a piece of the Metaverse. Media outlets have extensively covered the Metaverse as a potential future workplace or Internet. Several years ago, Ramesh Ramloll and John Hopkin, two pioneers of virtual worlds, made the Metaverse their workspace. I asked them about the Metaverse as part of our weekly Facts Not Feelings Chat. It was a long and interesting conversation. Our 2 hour conversation was cut down to 20 minutes. The rest of the footage will be released in bite-sized chunks as time permits. I let our honored guests take the wheel and show me around the Metaverse and their virtual world. Come along with us! A little bit more about our guests: Ramesh Ramloll is the CEO of DeepSemaphore LLC. He brings to the table deep expertise in VR, 3D sound, Haptics, Human Computer Interface (HCI), AI and Computer Supported Cooperative Work (CSCW). Currently he holds a patent in systems and approaches to speed up VR content production and consumption for training applications. John Hopkin is a Software Engineering Wizard. Over the years, he has built applications across a multitude of platforms. He is the lead software developer and application designer for the RezMela system. Both Ramesh and John are ardent supporters of the open source software development process. Join Ramesh Ramloll's LinkedIn Network Learn More About the RezMela software developed by Ramesh Ramloll, John Hopkin, and their team. Watch RezMela YouTube Tutorials Videos Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #VR #Nvidia #SecondLife #OpenSource #Consultant #BrookeFurniss | |||
| Monday Recap: There is Enough Room In The Sandbox for All of Us | 19 Apr 2022 | 00:08:02 | |
No need to double check the calendar...yes today is Tuesday and not Monday. We are switching it up this week and doing the Monday Recap on Tuesday! This Friday we dive into the Metaverse and Virtual Reality with the brilliant minds of the CEO of DeepSemaphore LLC, Ramesh Ramloll, and Software Engineering Wizard and lead software developer and application designer for RezMela system, John Hopkins. Let's never forget there is enough room in the sandbox for all us. Champion one another. Encourage the person next to you. The world and our industry are better when you not only succeed, but those around you as well. Pull others forward with you, help educate your colleagues, and root for others vs belittling them. Shitting on someone on proves your own insecurities. Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #TuesdayRecap #Ramesh #JohnHopkins #RezMela #VirtualReality #Meta #MetaVerse #AR #AI #SecondLife #OpenSource #PlayInTheSandboxTogether #Cooperation #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss | |||
| Facts Not Feelings LiveStream: Breaking Barriers | 15 Apr 2022 | 00:07:58 | |
Today we pull an audible and are going live for the first time in Facts Not Feelings history. Fingers crossed for no technical glitches! With it being Jackie Robison Day, today we chat about breaking barriers. This week has been filled with women in sports doing just that: Rachel Balkovec's historic debut as the New York Yankees' Minor League team manager, San Francisco Giants' Alyssa Nakken makes making MLB history as first on-field female coach, going back to Kim Ng as she made history by becoming the first female and first Asian American General Manager in Major League Baseball history, or even Becky Hammon as she became the first woman to coach an NBA Team. As a proud female that is also an owner, I love seeing these stories. I find it even more important to talk about them on today April 15, Jackie Robinson Day. What Jackie did not only for the sport, but for the human race, cannot be quantified. Let us all continually learn from him and continually break the barriers. "The most luxurious possession, the richest treasure anybody has, is his personal dignity." - Jackie Robinson Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #JackieRobinsonDay #42 #JackieRobison #BreakTheBarrier #MLB #ColorBarrier #BreakingBarriers #75YearAnniversary #NewYorkYankees #Yankees #LADodgers #Dodgers #Giants #SFGiants #MLB #BossBabe #DigitalMarketing #Automotive #CustomerExperience #Consultant #BrookeFurniss | |||
| Monday Recap: Best Time of the Year, Know Your Rights, Customer Service & Process, Keratoconus | 11 Apr 2022 | 00:15:39 | |
It's the most wonderful time of the year! The weather is starting to turn, all sports are in full swing, and there seems to be a light at the end of the tunnel of winter! What was your biggest takeaway from my conversation with Andrea Amico, Founder of Privacy4Cars? Did you know that if you are in wreck that your data could be extracted as it is not protect? I would like to challenge not only our industry, but all industries, to look inwardly and focus on and improve their customer service and processes. Right now our customer database is eroding underneath us and too many are focus on the short game. See the long game. If one can see the bigger picture and take care of not only their customers and treat them with stellar customer service, but their competitors, they will win over and over again. Follow Privacy4Cars on LinkedIn Follow Privacy4Cars on Twitter: @Privacy4Cars Follow Privacy4Cars on Instagram: @privacy4cars Follow Privacy4Cars on Facebook Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #AndreaAmico #Privacy4Cars #DeleteYourData #KnowYourRights #DataCarsCollect #PhoneHygiene #PrivacyProtection #PrivacyMatters #VehicleCompliance #Data #Liability #FTC #Privacy #Automotive #CustomerExperience #PersonalizeTheJourney #TakeCareofTheCustomer #Consultant #BrookeFurniss | |||
| Andrea Amico: Cars Are The Third Screen | 08 Apr 2022 | 00:34:43 | |
Think of the last time you were in a rental car or when you turned your car back into the dealership. Did you delete your phone's information from the car? When you were in the vehicle, how many other individuals had their phone's info left behind on car? Do you know truly know what your car knows about you and what others have access to when you don't delete your data? Andrea Amico, Founder of Privacy4Cars, sits down with me as we dive into the ever-growing security problems with phones, privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes! Follow Privacy4Cars on LinkedIn Follow Privacy4Cars on Twitter: @Privacy4Cars Follow Privacy4Cars on Instagram: @privacy4cars Follow Privacy4Cars on Facebook Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! Connect and Stay In Touch! BZ Consultants Instagram: @bz_consultants Brooke Instagram: @mjluver23 Twitter: @BzConsultants #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #AndreaAmico #Privacy4Cars #DeleteYourData #KnowYourRights #DataCarsCollect #PhoneHygiene #PrivacyProtection #VehicleCompliance #Data #Liability #FTC #Privacy #Automotive #CustomerExperience #Consultant #BrookeFurniss | |||
| Transforming Auto HR: Unveiling DEI Leadership Secrets | 29 Feb 2024 | 00:55:23 | |
Join host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino, a consultant from Innovative Auto HR. Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the impact of DEI on sales, service quality, and brand reputation. Discover practical strategies for creating high-performing, diverse teams in the fast-paced automotive world.
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| Monday Recap: Don't Be A Dick | 04 Apr 2022 | 00:13:38 | |
What a weekend! I am still trying checking my pulse from the UNC/Duke game! UNC handed Coach K his first ever loss, his final loss at Cameron indoor, and then defeated him in his final game as Duke's head coach...assuming he doesn't pull a Tom Brady! We have one hellavu game tonight! Huge congrats to South Carolina as they cut down the nets in the Women's Tourney! A big thanks to Chris Tragasz for being on the show Friday and kicking off the weekend off right as dove into the simple security "hacks" for dealerships and a brief overview of the Gramm-Leach-Bliley Act (GLBA). Check out Tim Cox's Tim Talks for more info on the GLBA. To keep the security theme going, this week we have Privacy4Cars Founder Andrea Amico on the show. I will be chatting with him about his company and how he is moving the industry forward by keeping our data secure. It really is not that difficult to not be a dick, so don't be one. Dealerships: please own your own data. Please. If a vendor, yes a vendor, as a business partner would NEVER tell you otherwise, tells you that you don't need to own it, it doesn't concern you, they will handle it, RUN like Forest!! As a business, you should always be the Admin/Owner of your data/systems. More on Gramm-Leach-Bliley Act (GLBA) How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act FTC's Privacy Rule and Auto Dealers Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #MondayRecap #DigitalMarketing #OwnYourData #AndreaAmico #Privacy4Cars #PrivacyPolicy #ChrisTragasz #CyberSecurity #DigitalForensics #Security #RiskManagement #EmailSecurity #GrammBlileyLeachAct #GLBA #GLBACompliance #GLBAPrivacyRule #Automotive #MobiltyOptions #CarMobilityOptions #SubscriptionServices #CustomerExperience #SubscriptionServices #Consultant #BrookeFurniss #UNCDuke #NCAAChampionship | |||
| Chris Tragasz: What Is The Biggest Risk? | 01 Apr 2022 | 01:03:11 | |
You better eat your Wheaties before this episode! Chris Tragasz, a cyber security forensics specialist, is on the show today. Prior to utilizing his skills in the auto industry, Chris served in the IL Attorney General's Office as a specialist in criminal data analysis and extraction. He figured if he could hold up having every syllable of his expert testimony under a microscope and not buckle under the pressure of cross examination, the automotive field should be a breeze! We dive into the most frequently addressed issues on the security front that Chris sees at dealerships and how they can be easily and inexpensively resolved. We addressed what MFA is, what version is the best, and Chris dispels some myths about it. We talk about the elephant in the room: Gramm-Leach-Bliley Act (GLBA). Lastly, we discuss his latest experience trying to purchase a car: the good, the bad, and the ugly. Follow Chris on LinkedIn: https://bit.ly/3K4eYQA More on Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3qNA6mk How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act: https://bit.ly/3IXvMY2 FTC's Privacy Rule and Auto Dealers: https://bit.ly/3IUduqn BZ Consultants: https://qrco.de/bcqqFo Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DigitalMarketing #ChrisTragasz #CyberSecurity #DigitalForensics #Security #RiskManagement #PasswordManager #MFA #EmailSecurity #GrammBlileyLeachAct #GLBA #GLBACompliance #GLBAPrivacyRule #Automotive #MobiltyOptions #CarMobilityOptions #SubscriptionServices #CustomerExperience #SubscriptionServices #Consultant #BrookeFurniss | |||
| Monday Recap: It's You Against You; Who's Going To Win | 28 Mar 2022 | 00:11:32 | |
Talk about eventful weekend! WWE at the Oscars, CODA and Apple+ brought home awards, Cinderella's clock hit midnight, UNC and Duke will be facing each in the Final Four, and we had the incredible Dan Moore on the show on Friday. Is your business simply writing a check for the newest shiny object and walking away with a set it and forget it mindset? This week with we have brilliant Chris Tragasz on the show. Chris is a cyber security forensics specialist. Chris comes with years of both automotive and legal cyber forensic experience. He will be reviewing his top simple ways dealers can secure their business. With the Gramm-Leach-Biley Act (GLBA) looming, we will touch on this vital topic. You won't want to miss this episode! Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DanMoore #MooreofDan #DoMooreGetMore #TedX #VistaDash #CarWars #ChrisTragasz #Security #GLBA #DigitalForensics #Transparency #InspectWhatYouExpect #Accountability #Google #GoogleAnalytics #StandarizedReporting #AutotmotiveMarketing #Marketing #PeopleandProcess #Process #Automotive #CustomerExperience #Consultant #DigitalMarketing #BrookeFurniss | |||
| Dan Moore: Are You Buying Your Way Out of A Process Problem? | 25 Mar 2022 | 00:48:58 | |
Inspecting what you expect is vital to any business. Being able to standardize metrics from all vendors is an essential part of our industry. Vistadash makes it seamless for dealers to see all reports in one place in a fraction of the time it would normally take jumping from one report/system to another, all while trying to standardize the metrics. The result: dealers can hold vendors accountable, see true ROI and quality data, and can now have meaningful conversations with their vendors on what they know, not feel, is working and what is not working. Today we sit down with TedX Speaker, author, and President of Vistadash, Dan Moore. Dan is notoriously giving back to not only our industry, but everyone around him and constantly asking, "how may I help?" In this episode, we tackle the importance of staying on top of your reporting and ensuring that your metrics are standardized: without this baseline there is chaos. In addition to monitoring a business's reporting, we dive into the necessity of consistently evaluating process and people and how this inwardly perspective can be very difficult at times. Is your organization using facts or feelings when determining when to introduce something new to the store? Enjoy and don't forget to subscribe, share, comment, and rate the show. Listen wherever you get your Podcasts! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsNotFeelingsFriday #DanMoore #MooreofDan #DoMooreGetMore #TedX #VistaDash #CarWars #Callbox #Transparency #InspectWhatYouExpect #Accountability #Google #GoogleAnalytics #GA4 #StandarizedReporting #BaselineMetrics #AutotmotiveMarketing #Marketing #PeopleandProcess #Process #Training #Automotive #CustomerExperience #Consultant #DigitalMarketing #Entrepreneur #EntrepreneurLife #BrookeFurniss | |||
| Monday Recap: Check In So That Your Reporting Doesn't Suck | 21 Mar 2022 | 00:16:48 | |
If your Bracket is not a dumpster fire at this point, I applaud you! Not only is mine barely holding on by a thread, my sanity after this weekend is barely intact! Luckily, we had Candice Lowe take us into the weekend with some solid knowledge on how to improve our processes. What was your biggest take away from the episode? In today's Monday Recap, you hear mine. We also cover why it is so important to constantly check in with your team and metrics...the correct metrics. Do we have a regular cadence with our teams to check in and train them? How are we holding them responsible? How are we inspecting what we expect? Do our teams know the rules and parameters of these metrics? Are we drawing comparisons in areas that are irrelevant or only casting us in a good light? Are we evolving or complacent? Bottom line, does our reporting suck? This Friday, we are so lucky to have author, TedX speaker, and President of Vistadash, Dan Moore, on the show. Clear your calendars as you will not want to miss this episode! Every time Dan speaks, the room listens and for good reason. Dan continually gives back and is innovating. As an industry, we are lucky to have him on our side. Enjoy! Share, like, and comment. Subscribe and don't miss an episode! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #CandiceLowe #HalloweenBaby #SoCalCarGal #DanMoore #MooreofDan #Vistadash #CarWars #Strategy #Personalization #PersonalizeTheJourney #CustomizeTheJourney #Transparency #AnswerTheCustomer #Analytics #Reporting #Branding #Training #Automotive #Marketing #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Candice Lowe: Are You Mad At Selling More Cars or Making More Money? | 18 Mar 2022 | 01:20:31 | |
Sticking with the strong, powerful, and intelligent women theme, enter Candice Lowe and her 26 years of automotive experience! Whether she is teaching the green pea that started yesterday, collaborating with upper management on best practices for optimal ROI, assisting corporate executives on automotive digital best practices, or utilizing her days working on the dealer side to further her dealership's progress, Candice is a Swiss Army knife of expertise in our automotive industry! In this episode, Candice and I discuss the necessity of personalizing the journey to every single customer and how if businesses truly want to succeed they need to ensure they hire accordingly. We share ideas on how to fine tune one's organic social strategy. Lastly, we review lead management best practices and provide helpful tips when answering customers, especially the ever taboo price question! Please share, like, and comment. Subscribe and don't miss an episode! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #CandiceLowe #HalloweenBaby #SoCalCarGal #Strategy #Personalization #PersonalizeTheJourney #CustomizeTheJourney #Transparency #AnswerTheCustomer #NoMoreTemplates #Social #Facebook #Meta #TikTok #Google #GoogleBusinessProfile #Branding #Training #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Monday Recap: I Make Shoe Contact Before Eye Contact | 14 Mar 2022 | 00:18:29 | |
Get your Sheets of Integrity ready! It is March Madness Time Baby, and the Madness is in full effect. Tom Brady has un-retired, Brackets are soon to be busted, everyone is trying to settle in from NADA, and we have a little surprise for you on what happen this weekend in this Monday Recap! Who do you have in your Final Four? What about cutting down the nets? Big shoutout to Sarah from PCG Digital for stopping by the show on Friday and slaying it! Please remember: Branding, branding, and oh yeah and branding! Check out last week's show here This Friday, we are keeping the incredible and powerful women theme going with Candice Lowe. Candice has been in the auto industry for 26 years, has sat in every seat there is to sit, and is a digital automotive expert. You will not want to miss this one! Follow, subscribe, and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #CandiceLowe #SocalCarGal #MarathonNotSprint #NCAA #MarchMadness #SelectionSunday #NCAATournament #Social #Facebook #Meta #TikTok #SEM #Google #PaidSearch #Branding #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Sarah Ciociola: It's A Marathon Not A Sprint | 11 Mar 2022 | 00:43:37 | |
What a way to kick off International Women's Week by speaking with the brilliant Sarah Ciociola from PCG Digital. The world of paid social media is ever evolving. How is your team constantly keeping up with latest trends, keeping content fresh, ensuring your metrics are accurate, and staying in front of customer? Sarah and I hit on what dealers can do to set themselves up for success, why branding is not only important, but the essential lifeblood to one's campaign, social advertising in a privacy first world, how to tackle TikTok, the new automotive SEM framework, and more. What's do you think is the most common mistake Sarah sees with dealers in terms of paid social media and is your dealership currently doing it? Tune in to fine out! Listen wherever you get your Podcasts! Follow, subscribe, and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #MarathonNotSprint #Social #Facebook #Meta #TikTok #SEM #Google #PaidSearch #Branding #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Monday Recap: Stop & Listen | Believe In Yourself | 07 Mar 2022 | 00:12:51 | |
Sometimes we forget what that big yellow thing is in the sky! It is a beautiful thing to not only get away, recharge, and soak in the sunshine, but it is necessity for all of us to have a healthy work life balance. Make time off a priority for yourself and your employees! As employers, are we truly putting our employees first? Do we stop and listen to them with the intend to assist, help, and resolve, or are we simply "listening" to quickly rebuttal their words and brush them aside? This week we have Sarah Ciociola from PCG Digital on the show to share her expertise on the new Google Framework, Automotive Paid Search and Social Advertising, and TikTok. Follow, subscribe, and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #JoshDrean #DreanMedia #EmployeeAppreciationDay #EmployeeRetention #EmployeeMorale #EmployeeExperience #EmployeeEngagement #TheGreatResignation #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Josh Drean: How Can We Hear Our Employees? | 04 Mar 2022 | 00:54:19 | |
Josh Drean has been featured on the Today Show, Harvard Business Review, Forbes, Bostinno, NBC, Fox Business, his YouTube Channel has millions of view, he was named Top 100 HR Influencers of 2021, so when we say we surround ourselves with people smarter than us on Facts Not Feelings, we mean it! Stop and listen with the intent to hear your employees. When you can do this an environment or trust and authenticity, your employees will tell you everything you need to know. Here are some of my favorite quotable moments from Josh: "Your employee is your first customer" - Josh Drean "Employers can't afford to hear employees." - Josh Drean "Work should be a relationship not a contract." - Josh Drean What are you doing to to hear your employees? More Info on BZ Consultants Group Listen wherever you get your Podcasts! Follow, subscribe, and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #JoshDrean #DreanMedia #EmployeeRetention #EmployeeMorale #EmployeeExperience #EmployeeEngagement #TheGreatResignation #Automotive #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Car Retail Revolution: Navigating Post-COVID & EV Shifts | 15 Feb 2024 | 00:57:25 | |
Join host Brooke Furniss in an enlightening conversation with Peter Smith, Managing Partner at Lion Partnership, on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sales. Discover how dealerships are adapting to technological advancements and changing consumer behaviors. If you're passionate about the intersection of technology and tradition in the automotive industry, this episode offers valuable insights and foresight into what's next for car retailing. Subscribe to 'Facts Not Feelings' for more insightful discussions on the latest trends in the automotive industry.
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| Monday Recap: Let's Do Some Good | 28 Feb 2022 | 00:17:35 | |
Before jumping into our regular Monday Recap, things got a little serious today. Be a good person, do some good, simply put: don't be a dick! The world is unrest and turmoil and is in need of good humans: be that person. It doesn't cost anything to be a good person, to serve your neighbor, and do go in the world. Whatever your belief system is, send a good thought, good vibes, prayers, whatever to Ukraine. Donate to UNICEF to help children in Ukraine Donate to Red Cross to help Ukraine March is around the corner and definitely coming in like a lion! The US Women's Soccer Team settle their 6 year legal battle for equal pay right in time for Women's History Month, which definitely hits home with me. We rounded out February with a marvelous episode with Michael Stewart from PCG Digital. My 3 main take aways from our conversations:
This Friday, Josh Drean is joining the show. Mark your calendars as you will not want not want to miss this one! Josh has been on the speaking circuit for years, inspiring both young and old from school gyms to the Today Show. He and I dive into some deep topics and he provides his expertise on employee experience design and how in a post-pandemic world, organizations must obsessively create active experiences for authentic and transparent human connection. Don't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MondayRecap #Ukraine #UkraineWar #UkraineRussiaWar #MichaelStewart #PCG #JoshDrean #DreanMedia #DoGood #Service #DoBetter #WomensHistory #WomensHistoryMonth #USWomensSoccer #Automotive #Branding #Reputation #ReputationManagement #HeyGoogle #GoogleBusinessProfile #Reviews #Facebook #Advertising #CustomerJourney #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss #EmployeeEngagement #EmployeeRetention #Retention #EmployeeMorale #EmployeeDevelopment #PeopleDevelopment | |||
| Michael Stewart: Your Brand Is Your Reputation | 25 Feb 2022 | 01:22:31 | |
Are you all ready for this episode with Michael Stewart from PCG Digital as we review common mistakes dealerships make in marketing and advertising? You better eat your Wheaties before listening because we are sharing valuable nuggets of advice for one's dealership! Around the 11 minute mark, we dive into the first topic: Google Business Profile and verifying a dealer is sending their customer's to the correct listing whether that is Sales, Service, or Parts. Always remember that your brand is your reputation! We offer a few key tidbits to ensure a dealer receives reviews to both the Service and Parts Listings. Michael and I cover the uphill battle of the automotive 30 Day Cycle as it doesn't line up with eCommerce sale cycle, which is closer to 90 days. How long do you think it takes for a Google/Facebook Ad to work? It is longer than you think. With inventory shortages, are you offering custom ordering? How are you tracking this? Don't forget to think through the process before slapping a button on the site to suffice some agenda. Learn More About BZ Consultants Listen on Spotify Listen on Apple Podcast Listen on Google Podcast Listen on Stitcher Don't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MichaelStewart #PCG #Automotive #Vistadash #Branding #Reputation #ReputationManagement #HeyGoogle #GoogleBusinessProfile #Reviews #Facebook #Meta #Metaversa #Advertising #DynamicAds #ModernRetail #DigitalRetail # #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss | |||
| Monday Recap: Good People Can Be Reluctant to Change | 21 Feb 2022 | 00:14:31 | |
What a fire episode we had on Friday with Alan Krutsch from Fuse Autotech! There were so many takeaways from this episode, and maybe more importantly, so many that were beyond the the scope of our auto industry! My Big 3 outside of Modern Retailing were 1. Good people can be reluctant to change 2. Lifeguard Analogy 3. Tracking Market Share What were your takeaways from the episode on Friday? What is your current process? This Friday we have Michael Stewart from PCG Digital on the show as we review common mistakes that are made and helpful pointers for dealerships! Fill Out Fuse Survey Here Learn More About BZ Consultant Group Don't forget to subscribe/follow and don't miss an episode of Facts Not Feelings! #BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #FuseAutotech #Fuse #AlanKrutsch #ModernRetail #DigitalRetail #InStoreExperience #Lifeguard #Leadership #CustomerService #Automotive #MarketShare #Starbucks #PCG #MichaelStewart #NADA #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing | |||