EYE OWN A BUSINESS – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

EYE OWN A BUSINESS

IDOC

Business

Health & Fitness

Education

Frequency: 1 episode/11d. Total Eps: 100

What does your ideal optometry practice look like?

Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist.

Hosted by Dr. Steve Vargo, this podcast offers expert insights to help you grow your practice, enhance patient care, and so much more. Follow us and keep dreaming big!

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Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - entrepreneurship
21/10/2025
#83
🇨🇦 Canada - entrepreneurship
20/10/2025
#60
🇨🇦 Canada - entrepreneurship
19/10/2025
#48

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://eyeownabusiness.podbean.com/
39 shares
https://idoc.net/
7 shares
https://idoc.net/membershipoptions
4 shares

https://www.facebook.com/IDOC.OptometricAlliance
59 shares
https://www.facebook.com/groups/idocspecialty
26 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

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RSS feed quality

To improve

Score global : 58%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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You’re Always on Stage: How to Speak So Patients Say Yes

Episode 107

Tuesday, October 14, 2025 • Duration 19:30

In this episode, you’ll discover why the most powerful tool in your practice isn’t your OCT or your EHR—it’s your voice.

Dr. Steve Vargo shares a personal story of the time he bombed his first big presentation. Months of preparation, flawless slides, and bullet-point perfection… and yet, the audience checked out. That failure became the turning point that taught him one truth every doctor needs to know: information doesn’t inspire action—connection does.

You’ll learn how the same techniques great speakers use on stage—clarity, storytelling, and confidence—can transform the way you communicate in the exam room. Because every patient encounter is a performance, and the way you deliver your message determines whether patients tune out or take action.

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Stop Guessing: How ODs Can Plan Smarter Marketing for 2026

Episode 106

Tuesday, October 7, 2025 • Duration 31:05

In this episode, you’ll step into a conversation that challenges the way most ODs think about marketing.

It’s easy to see marketing as an expense, a line item on a budget that you either cut or dabble in when things slow down. But what if you looked at it differently? What if your marketing wasn’t about spending more—but about finally getting clear on who you are, who you serve, and how you want to grow?

Jeremy Bono from IDOC Marketing Services joins me to share why the last three months of the year are the perfect time to reset, reflect, and get intentional about 2026. Together, we unpack how successful practices approach marketing not as guesswork, but as a system—one built on consistency, differentiation, and alignment with the practice’s bigger vision.

If you’ve ever felt like your marketing dollars weren’t pulling their weight, or you’ve wondered how to stand out in a crowded market, this episode will give you the clarity and direction to turn uncertainty into a strategy—and marketing into momentum.

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Pricing Mistakes That Sink Your Optical Profit—and How to Fix Them

Episode 97

Tuesday, August 5, 2025 • Duration 43:03

You didn’t become an optometrist to feel like a discount retailer. But somewhere along the way, insurance plans took over, patients started price-shopping, and the optical—once the heart of your business—started to feel like a race to the bottom. In this conversation, we step back and ask: What if the problem isn’t the patients? What if it’s how we’ve been taught to sell to them? We explore the emotional side of optical retail—from the silent frustration of presenting options you know are better, only to have patients walk, to the missed opportunities hiding in your pricing strategy, your frame boards, and even your staff conversations. Chris Millet from Modern Optical helps us unpack the psychology of choice, the power of perceived value, and how a few key changes in the patient journey can reignite not just your profits—but your passion for helping people see and look their best.

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From Gen A to Gen B(oomers): Customizing Eye Care by Generation

Episode 95

Tuesday, August 5, 2025 • Duration 40:19

In this episode, Dr. Steve Vargo welcomes Dr. Juawana Hall to discuss the importance of understanding generational differences in patient care. They explore how different generations, from Boomers to Gen Z, have distinct expectations and behaviors regarding eye care. Dr. Hall shares her journey and the methods she uses to tailor communication and recommendations to various age groups. The discussion delves into the value of personality profiling, generational models, and the specific preferences and needs of each age group. They also discuss innovative approaches to contact lens recommendations and the importance of personalizing patient interactions to build loyalty and provide superior care.

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Beyond the Photo: How Wide Field Retinal Imaging Drives Patient Compliance & Profit

Episode 96

Tuesday, July 22, 2025 • Duration 39:52

In this episode, Dr. Steve Vargo chats with Dr. James Wood to discuss the underutilized potential of retinal imaging in eye care practices. They explore how retinal imaging, particularly widefield and ultra-widefield imaging, can significantly enhance patient education, boost compliance, and improve financial outcomes for practices. Dr. Wood shares practical tips for obtaining clearer images and strategies for increasing patient acceptance of screening procedures. The conversation also delves into the future of retinal imaging technology and its role in addressing the growing needs of an aging population.

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Where's the Money? Fixing the Cracks in Your Billing

Episode 94

Tuesday, July 8, 2025 • Duration 37:06

In this episode of Eye Own a Business, Dr. Steve Vargo sits down with Cindy Braden, Vice President of Sales at OneSpot, to uncover the hidden breakdowns in the billing process that are costing eye care practices serious money. From aging A/R to the risks of relying on a single biller, Cindy shares eye-opening insights on how to protect your revenue and streamline your billing systems—whether in-house or outsourced. You’ll also hear how technology, including AI, is reshaping revenue cycle management and giving practices powerful tools to stay ahead.

If you're tired of leaving money on the table, this episode is your blueprint for identifying billing gaps, improving collections, and gaining control of your financial health.

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The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture

Episode 93

Tuesday, July 1, 2025 • Duration 38:16

In this episode, Dr. Vargo sits down with Dr. Elizabeth Roush, a practice owner from Northeast Indiana, to discuss the transformative impact of annual retreats on leadership, teamwork, and business growth. Dr. Roche explains the logistics, planning, and execution of successful annual retreats, sharing how they have become her staff's favorite day of the year. She delves into the themes, activities, and strategies that make these retreats effective, including team-building exercises, custom-tailored content, and the importance of fostering vulnerability and connection among staff. Dr. Roche also provides insights on maintaining the momentum of retreat learnings throughout the year for sustained improvements in practice operations and patient care.

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The CLEAR Leadership Model: 5 Simple Shifts that Transform Team Performance

Episode 92

Tuesday, June 24, 2025 • Duration 35:08

In this episode, host Dr. Steve Vargo turns the focus to leadership, presenting the CLEAR Leadership Model. Dr. Vargo outlines a five-step framework designed to build trust, boost accountability, and foster engagement within an eyecare practice. The model, which stands for Coach with Curiosity, Lead by Listening, Equip with Skills, Align Around Purpose, and Reinforce through Recognition, aims to simplify effective leadership through intentional communication. Whether you're an office manager, team lead, or practice owner, this episode provides practical insights to improve team dynamics and drive better performance.

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You Can’t Be the Doctor and the Manager: Why EOS Might Be the System You Need

Episode 91

Tuesday, June 17, 2025 • Duration 45:40

In this episode, Steve interviews Dr. Garrett Whitmore, an OD who has successfully implemented the Entrepreneurial Operating System (EOS) to manage his thriving, multi-location practice. Dr. Whitmore explains the six core components of EOS—vision, people, data, issues, processes, and traction—and how these practical tools help run a business efficiently. He shares his journey, from the initial struggle to get team buy-in to achieving significant growth and operational excellence. The conversation also dives into accountability, the importance of clear vision and communication, and the role of coaches in successfully adopting EOS. Dr. Whitmore offers valuable advice for other practice owners considering EOS, emphasizing the impact on both professional success and personal well-being.

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The Future Is Clear: Game-Changing Lens Tech Every OD Should Know

Episode 90

Tuesday, June 10, 2025 • Duration 27:11

In this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices.

EYE OWN A BUSINESS – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

EYE OWN A BUSINESS – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other24

Facebook2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other24

Facebook2

Instagram4