Extrology: Mastering People, Performance &amp; Purpose – Details, episodes &amp; analysis

Get in touch: lee@extrology.com

Extrology:

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

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‘To Go Far, You Must Let Go’: How to Give Space to Thrive with Semble’s Co-Founder, Christoph Lippuner #141

Episode 141

Wednesday, January 7, 2026 • Duration 43:31

Starting a business is a deeply irrational act - yet Christoph Lippuner was driven to create purpose for not just his own life, but for the whole healthcare sector.

Semble was born from a very personal experience in Christophe's family and from the realisation that healthcare professionals often have systems working against them, rather than for them.

This week’s episode of Extrology is focused around building from crisis, making trust the real product in healthcare, and how a founder learns to become a CEO without losing the mission.

Lee and Christoph discuss:

The Founder to CEO Transition, and Letting Go
Purpose and Personal Story in Entrepreneurship
Fixing Healthcare Through Trust and Interoperability
Reducing Clinician Burnout and Admin Overload
Mindfulness, Creativity and Sustainable Leadership

Christoph Lippuner: https://www.linkedin.com/in/christoph-lippuner-9a0b6951

Semble

https://www.semble.io/

https://www.linkedin.com/company/semble-health/

Get in touch: lee@extrology.com

Extrology:

https://www.linkedin.com/in/michael-tecku-55162415b/

How We Should Reinvent The American Dream with Momentum Shake’s Founder, Michael Tecku #132

Episode 132

Wednesday, May 14, 2025 • Duration 01:02:52

Success is not achieved by seeking a financial triumph. Instead, it’s the side effect of pursuing greatness.

Michael Tecku was happily retired, until only the pull of purpose and a medical emergency drew him to his latest endeavour - Founding Momentum Shake.

Behind the story of the man creating the Rolls Royce of supplements, lies the mosaic of a man for whom modesty, ambition, ownership and selflessness are non-negotiable.

Lee and Michael discuss:

The true purpose of entrepreneurship beyond financial success
How to build businesses aligned with personal growth
The importance of generating value over chasing profits
Strategies for continuous personal and professional development

Michael Tecku:

Get in touch: lee@extrology.com

Extrology:

https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

Transforming Trading & The Value of Happiness with Co-Founder of Inteligex, Mark Sear #45

Episode 45

Wednesday, August 10, 2022 • Duration 01:04:06

*TRIGGER WARNING* This episode of Extrology contains open conversations covering depression & suicide. If you/someone you know is in need of immediate support, Samaritans are available on 116 123.

Mark Sear’s corporate career boasts huge names and traces his entrepreneurial streak as Co-Founder of Inteligex, but that only scratches the surface of his extraordinary story.

Earning a scholarship that might have saved him from prison, creating the hugely popular Championship Manager video game, and owning Europe’s 2nd biggest swimming cap manufacturer are among the topics in this deeply pensive, pertinent and powerful episode of Extrology.

Lee and Mark discuss:

Mark’s upbringing, and the source of his interest in maths, tech and cryptography
The birth of the Championship Manager video game
Balancing a measured approach with the desire to be an entrepreneurial maverick
Managing depression and investing in happiness over financial gain
Freeing oneself from the past and the future

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

Get in touch: lee@extrology.com

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Quantum Technology and The Future of Business Models with Co-Founder & CEO of Aegiq, Dr Maksym Sich #44

Episode 44

Wednesday, July 27, 2022 • Duration 58:14

We’re always on the precipice of technological advancement, and while we’re all familiar with the shift to digital, the future belongs to quantum networking and computing.

Channelling the curiosity and passion for discovery shared by the greatest scientific minds, Dr Maksym Sich is Co-Founder of Aegiq, a deep tech business implementing quantum tech for the betterment of society and businesses.

In this fascinating, technical episode, Lee and Max discuss:

The inspirational figures in science and aviation that instilled Max’s curiosity
Returns for investors in the deep tech space
Basic fundamentals of quantum computing, and how it’ll change our world
Current issues with the ecosystem that will support growth
The role of doubt and uncertainty in business leaders’ decision making

Get in touch: lee@extrology.com

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The Audio Tech Behind F1’s World Champion with CEO of IRIS, Jacobi Anstruther #43

Episode 43

Wednesday, July 13, 2022 • Duration 51:15

Until recently, Formula 1 teams relied predominantly on physical boards to communicate with drivers. Enter IRIS’ pairing of technology and psychology, reinventing team comms and maximising performance.

Developing the tech to revolutionise team radio is just one of the strings to Jacobi Anstruther’s incredibly diverse bow, among other endeavours in polo, music production, record label ownership and much more.

Join us for an absolutely fascinating journey into the mind of a business leader who seeks success, fails fast, and never ceases to learn and innovate.

Lee and Jacobi discuss:

Early entrepreneurial ventures, finding inspiration to lead a business at 16
Entry into the audio space through record label ownership, festival plans and EDM music production
IRIS’ partnership with Red Bull Racing to revamp the technical approach to team communications
Psychology, biomechanics and utilising audio to maximise flow state
AI’s role in our future, and how Jacobi perpetually seeks to learn & innovate

Get in touch: lee@extrology.com

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Rethinking Car Ownership for the Next Generation with CEO & Founder of Karshare, Andy Hibbert #42

Episode 42

Wednesday, June 29, 2022 • Duration 01:03:03

Karshare is building a community that will enable the world to do more with less, with Founder Andy Hibbert’s commitment to delivering people-led experiences enabled by top-tier technology.

The ingredients that make up Andy’s entrepreneurial mindset are varied, but come from a place of perseverance and doing good for the community - in this case for the planet, taking polluting traffic off the road.

Discover Andy’s story and the inspirations behind Karshare, having seen considerable success in the travel industry with BA, STA Travel, EasyJet and Reed Mackay.

Lee and Andy discuss:

The imperative step in Karshare’s birth of obtaining buy-in from essential partners like RAC and Octo
Andy’s practical engineering mentality, working on cars and taking interest in F1 at an early age
Formative travel experiences with roles at BA, STA Travel, EasyJet and Reed Mackay
Karshare’s mission, and how their innovations can help communities on small and large scales

Get in touch: lee@extrology.com

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The World Record Paddleboarder Reforming the Prison System with Adventurer & Consultant at Penal Reform Solutions, David Haze #41

Episode 41

Wednesday, June 15, 2022 • Duration 01:05:09

Many of us have lost our sense of freedom and passion for adventure, succumbing to the pressures of modern life. This is a sentiment vouched by David Haze, who has learned this as a result of his extraordinary journey.

Drug addiction, alcoholism, gambling, crime and prison time took David to dark places, but the manner in which he overcame that strife serves as a lesson to all who seek purpose, direction and inspiration.

David opens up on Extrology to share the highs and lows, how he’s channelling his energy into paddleboarding world records, the reforms we need to make to the prison system, and much more…

This episode does contain sensitive discussions around gambling, drug use, addiction and suicide. If you or anyone you know is in need of urgent help, there are resources in the links and references for this episode at: https://www.extrology.com/.

Lee and David discuss:

The adventurous childhood that inspired David’s current expeditions
Recovering from the challenging spiral of addiction and crime
Penal Reform Solutions’ endeavours to rethink the UK prison system’s approach to rehabilitation
David’s 7 paddleboarding world records, and upcoming global challenge
The bravery of opening up and asking for help in times of need

Taking on the World’s Money Laundering Capital with Chief Revenue Officer of First AML, Bion Behdin #40

Episode 40

Wednesday, May 25, 2022 • Duration 53:55

With heightened scrutiny of the financial market, given recent Russian sanctions, such uncertainty makes the work of Bion Behdin’s First AML so much more indispensable.

Bion, Co-Founder & Chief Revenue Officer of First AML, brings 7 years of experiencing difficult Anti-Money Laundering processes with several major banks to the forefront, having now launched in the UK.

In this week’s Extrology, we discover how First AML extended their international reach to London - the ‘money laundering capital of the world’, how the 3 Co-Founders complement each other’s skills, and advice on picking the right time to seek investment and take your venture to the next level.

Lee and Bion discuss:

The power of Co-Founders over going it alone
Tips for obtaining investment, and when it’s the right time
Taking the opportunity to push back against money laundering’s prevalence in global financial capitals
Bion’s perception of success, and why you should focus on the problem you’re solving for customers

Get in touch: lee@extrology.com

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The Gig Economy’s Next Evolution with CEO & Founder of Limitless Technology, Roger Beadle #39

Episode 39

Wednesday, May 11, 2022 • Duration 01:08:11

The working world is more flexible than ever, and the gig economy continues to rise in popularity. At its precipice is Limitless Technology, Co-Founded by Megan Neale and this week’s Extrology guest, Roger Beadle.

Among their client list are Microsoft, Unilever, eBay & Facebook, a marker of Roger & Megan’s successful strategy, undoubted resilience, and timely patience.

Roger shares with us how Limitless are tackling the biggest customer service challenges, AI & AR’s future impacts, and the value of finding a Co-Founder with complementary skills.

Lee and Roger discuss:

The complementary skill sets that make Co-Founders so indispensable
Exciting tech developments like AR & the metaverse, and how they'll change the working world
Overcoming early challenges & securing funding
Tackling the issues of staff attrition and low pay in the gig economy

Get in touch: lee@extrology.com

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