In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding ‘the who’ to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.

💡 YOU’LL DISCOVER

➡️ Understanding Facebook Advertising [02:31]

➡️ The MAD Method Explained [06:02]

➡️ Creative Strategies for Facebook Ads [12:34]

➡️ Insights on Ad Performance and Testing [19:48]

➡️ Vini's Personal Ad Campaign [24:26]

…And much more!

🏆 HELPFUL RESOURCES

✅ Add Vini on Facebook – www.facebook.com/vini.domingues.98

✅ Follow Vini on Instagram – www.instagram.com/vini_domingues17

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!

💡 YOU’LL DISCOVER

➡️ Ben Simkin's Journey in Online Marketing [01:57]

➡️ Strategies for Facebook Ads and AI Integration [03:41]

➡️ Creative Process and Ad Longevity [07:58]

➡️ Scaling Campaigns and Tracking Success [14:15]

➡️ Going Broad vs. Niche in Advertising [17:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Benjamin Simkin's website – themastermind.com.au

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to ignore, and how Joel and Josh have successfully used each other's methodologies to generate interest and partnerships. They outline the structure of a conversion podcast, emphasizing the critical components of a powerful offer and the importance of building genuine relationships with guests. With practical tips and real-life examples, this episode serves as a comprehensive guide to leveraging podcasts for business growth.

💡 YOU’LL DISCOVER

➡️ Understanding the Conversion Podcast [04:12]

➡️ Building Relationships with Podcast Guests [06:44]

➡️ Crafting the Perfect Offer [10:25]

➡️ Mistakes to Avoid in Conversion Podcasts [28:02]

➡️ Hiring and Training Challenges [22:04]

…And much more!

🏆 HELPFUL RESOURCES

✅ See more of Josh Thomas at https://conversationalfunnels.com/podcourse

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Running a business can be unpredictable at times. We often find ourselves confronted by the question, “What do I do next?” which is ultimately a productivity killer. Dan Morris is all too familiar with this problem. As a dedicated problem solver, he helps teams succeed by talking about onboarding processes. He owns Mindracer Consulting, a consulting firm focused on helping entrepreneurs sell more, stress less and scale profitably, as well as an entrepreneurial growth hacker. Dan talks about the importance of investing in people and their communities within the company in order to have something sustainable. Taking a unique perspective, he says businesses need not only a closer but an opener as well, someone who’s able to find an area that is challenging and working on how to solve that to keep the company from burning out.

There are literally unlimited things to be grateful for. Just like getting good at basketball or whatever you can get good at, you can get good at being happy. It's a skill. The more you take the time to practice gratitude and look for the good things around you, the more it makes your mind stronger and the more it increases the probability of you seeing new things. Teddy Droseros, founder of Grateful Peoples, created a Gratitude Journal that is being used for a few social initiatives. Thousands of kids and schools around the country are starting their day with one of these journals and writing down something they’re grateful for every day. Teddy says we have new experiences every day. If you train your mind to think about gratitude, it snowballs in the positive direction.

Dive deep into turning your expertise into income with Michael Zipursky, CEO of Consulting Success. He takes us into how he has built and sold multiple businesses and imparts the lessons he learned from all those experiences, giving very sound advices that you can implement into your business as you start to seek out new opportunities and grow most especially in the consulting world. He walks us through with his company’s processes that set them apart from other marketing firm houses—client clarity, magnetic messaging, marketing engine, and strategic offers and POI positioning. Showing us the value of realizing potential, he believes that opportunities are everywhere and we are capable of seizing them.

Timothy D. Craggette is a serial entrepreneur, an educator, and coach for small business entrepreneurship and marketing. He shares how he created an opportunity for himself, what he did differently, and how he was able to get the attention of people who helped him along his journey in a very short amount of time. As a media expert, he talks about how he helps people to be media-ready as he gives the benefits of media to experts and individuals and how is it translating to sales. He imparts deep knowledge on podcasting, radio, and overall content creation, putting forward the value of showing what you know not only for yourself but for the enrichment of others as well.

Your network is literally the most valuable asset that you can ever build. No matter what happens in your life, you could rely on that network to help you out with where you are. Jordan Harbinger, “The Larry King of podcasting,” calls it the social capital. Jordan is a Wall Street lawyer turned talk show host, social dynamics expert, and entrepreneur. After hosting a top 50 iTunes podcast for over a decade that enjoyed nearly four million downloads a month at its zenith, Jordan has embarked on a new adventure: The Jordan Harbinger Show. When he left his old company and started the Jordan Harbinger Show and Advanced Human Dynamics, he had to essentially start from scratch with only his talent, his hard work ethic, and his network, which is by far his most valuable leverage. Jordan shares his journey from being an intern at the embassy in Panama to doing a podcast and multiple shows on big networks, and finally starting his very own show, stressing the importance of digging up the well before you’re even thirsty, which means preparing and creating relationships before you ever need them.

Julia Deaver is the Co-Founder & Executive Director, Impact Summit
Author, Event Designer & Producer

Julia has 12+ years experience directing and producing high impact events that empower, inspire and connect. Including large-scale conferences with Jumping Turtle, LLC, The Women of Light Convention, and Hello Lovely Events. Former PR Non-Profit Director at IMNO.com. Julia partnered with UNICEF, Operation Underground Railroad, Crowdrise, and other charities for International Fundraising events. As a consultant, Julia increases sales, marketing, and media campaigns, directs social media promotions, enhances companies brand and image.

This year the Impact Summit is in SLC on Oct. 13th at the Marriott Downtown-City Creek from 8am-6pm.

[I'll Be There presenting!!]]

Join Us for this One Day Business Conference designed to help you find the power to Lead, Influence and Inspire. We have a huge lineup of presenters that are sure to help any business professional find their personal brand, take their career to the next level and have an impact in their organization and life. 

We would love to offer a special discount just for the listeners of the podcast, please use discount code "UNLEASHED" all caps for an extra 15% off, but hurry, tickets are going fast and we want to see you there! 

Contact Julia@influencerinc.co if you're interested in sponsorship or vendor opportunities. 

As a true expert, you always have to figure out how to spot and create opportunities. Transformational speaker and recording artist Andrew Hand is doing just that. Andrew is building one dream to support another. Music has always been a big part of Andrew’s life so he decided to put a band together. His end goal is to have stadium-worthy songs, and inspirational speaking is the way to help support that. Andrew shares that music has been a tool to start bringing him back to that state of joy, fun, and energy we had as kids. He wants to make songs that are about having a positive difference and have a message of hope, love, and self-acceptance. He wants to get his band and his songs out into the masses. Andrew tells his story of how he’s leveraging his expertise to get his message to the masses.

Brand is probably one of the most important components of a business. It is what people associate with and it is what your business stands for. Finding your brand is not as easy as sticking up a logo in front of your products. According to Henry Kaminski, it is much deeper than that. As a brand expert and founder of Unique Designz, he explains the value of finding your brand from the very core of the business, highlighting honesty and knowing the message that you want to send. With years of experience, he tells the story of how he got into the path of being a successful entrepreneur, from working with big names like Bon Jovi to overcoming struggles and calamities. He shares his thoughts about ideal clients as well as give some advice on budgeting and how to evolve when the market undercuts. Henry believes that building a successful business and brand needs to stem from your passions.

Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees (Random House, Jan. 2, 2018). Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit. She is also a ghostwriter.
As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan completion. Elaine graduated from Yale University with a BA in English. She lives in in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and running.

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.

💡 YOU’LL DISCOVER

➡️ The Evolution of Sales Funnels [02:48]

➡️ Paid Advertising Strategies [05:35]

➡️ Navigating the Changing Landscape of Online Sales [07:22]

➡️ Effective Ad Management Techniques [18:20]

➡️ The Addictive Nature of Facebook Ads [21:49]

…And much more!

🏆 HELPFUL RESOURCES

✅ See more of Mike at coachingsales.com/playbook

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Dr. Lizette is an award-winning psychology expert for high-achieving career women. She helps ambitious women make big bold moves, have better balance in business and life, and step up with confidence in their zone of brilliance.

Links: https://drlizette.lpages.co/speaking-page/

Many solopreneurs or entrepreneurs who are running small teams don't know how to get ourselves out to operate on the top down. Business makeover expert and keynote speaker Mike Michalowicz says if you want to eliminate the stress within your business, you have to create business systems. By his 35th birthday, Mike had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor and proceeded to lose his entire fortune. He started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the Profit First formula, a way for businesses to ensure profitability from their very next deposit forward. Mike is now running his third million-dollar venture. He shares how you can set your priorities and ultimately set up and run your business like clockwork. 

Have you ever experienced where you can attract people to you? You feel unbeatable and on top of the world. Even though everything's not perfect in your life, you can handle it and deal with it when you know how to approach and overcome whatever it is that's in front of you. Katie Richardson has experienced this in her life, in her business, and at home. Katie is a speaker, author, and life coach, but she is also a mother of four and happily married. She discovered she has a gift, ability, and a power when people repeatedly ask her, “Who are you?” People seem to sense something about her and want to know about her. She says when you know and understand who you are and what you're capable of, you can get over any hurdle and make a bigger impact in the world. Katie shares how she built a super successful eight-figure per year business and talks about her mission and what she does for her clients and her business. 

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a  marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts around the world. 

Links: https://www.facebook.com/FreeeUpMarketplace/

Adrienne Dorison is the CEO of Run Like Clockwork, a training + operations consultancy that equips entrepreneurs to design a business that runs itself. Adrienne has helped hundreds of businesses — from Fortune 500 corporations to fast-growth startups — expand profit margins and cut costs in 90 days or less through the power of operational efficiency. RLC was designed to enable passionate leaders to step up and achieve more {while doing less}. Adrienne lives in St. Petersburg, Florida with her dreamboat hubby + their 2 sweet pups.

Links: www.runlikeclockwork.com

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.

Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.

Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well.

Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.

Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada.

To learn more, go to: www.funnelytics.io

Merel Kriegsman is a high-end copywriter to influencers, visionaries, and bestselling authors - making them (virtually) beyond compare with high-converting copy and messaging that gives total strangers full body chills. Merel lives on a farm in Canada - so everything she does comes wrapped in a “fresh perspective” and with an undeniable “cool factor”.

Learn more here: http://www.merelkriegsman.com/

Sansan Fibri has 15+ years experience in film & tv. A year ago, after being validated as a finalist for Apple’s competition series, “Planet of the Apps”, she founded her company, DreaMe. Based on empirically proven Jungian methods, DreaMe is the ONLY AI-powered Dream Interpretation app, Psychotherapist-Matching platform and a Global Wisdom Bank of Dreams. DreaMe's mission is to help people all around the world gain significant self-insight by decoding their own dreams and by making professional help more accessible and less costly. To improve not only the quality of sleep, but also the waking lives of millions of people, and to revolutionize the way people dream.

Learn more here: dreameapp.com

Contact Sansan: @dreameapp

College professor turned entrepreneur!

From "accidentally" starting her first entrepreneur venture to successfully turning aspects of her passion into her OWN business.

Truly a great interview, thank you Lindsay for spending time with me and sharing your story!

Want to learn more about Lindsay, check out her website here: http://www.lindsaympadilla.com/

John A DeMato is a lifestyle portrait photographer and image content creator who works with high level entrepreneurs and thought leaders. He produces high quality, highly-captionable images that present informational, entertaining and inspiring aspects of their brand to their followers.

Pretty cool niche, right?

More than just a photographer, John sets his clients up for success beyond the portrait session by educating them on how to best LEVERAGE their image content for websites, social channels, blogs, publications, etc.

In this episode of Experts Unleashed, I welcome Josh Nelson, founder of Seven Figure Agency, to share his insights on scaling a successful digital marketing agency. Josh recounts his journey—from launching Plumbing & HVAC SEO in 2011 to reaching seven-figure success. We dive into the power of systems, the importance of niching down, and proven client acquisition strategies. Josh also highlights the value of delivering great content to attract clients and tackles common agency challenges like retention and hiring. If you're looking to scale your agency and attract clients more effectively, this episode is packed with actionable advice you won’t want to miss!

💡 YOU’LL DISCOVER

➡️ The Importance of Systems in Business [02:53]

➡️ Building a Scalable Business Model [06:29]

➡️ Navigating the AI Revolution in Marketing [08:53]

➡️ Starting and Scaling an Agency [12:23]

➡️ Hiring and Training Challenges [22:04]

…And much more!

🏆 HELPFUL RESOURCES

✅ Connect with Josh Nelson on Instagram – @joshnelsoncoach

✅ See more of Josh at sevenfigureagency.com

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Dr. Karen Litzy is a physical therapist, successful podcast host, and owner/operator of a concierge Physical Therapy business in New York City, where she treats patients in their homes or work place.

In this episode, Joel chats with Dr. Karen about panic attacks, podcasts, and program creation. And how she’s leveraged existing assets to build an entrepreneurial empire that flourished from taking risks and building relationships.

• What Karen’s done to launch multiple successful programs
• Info product creation and validating business ideas
• How she’s built a thriving business leveraging her podcast
• The one lesson she learned that repeatedly lands her new clients
• How she attracted high-end CEO clients when just starting out
• How Karen grew a following and influence
• The pitch that got accepted and landed her international speaking gigs
• How a blurb in a flyer generated over 20 new clients
• Panic attacks when you take the leap
• Creating your own luck by working hard
• Risks are at the core of entrepreneurship
• The simple actions Karen took to learn about running a business
• If you try to do it all, it'll keep you small
• Asking clients for business advice
• What inspired her idea to help therapists create their own businesses
• How and why she got into physical therapy
• The common thread amongst leaders and influencers
• Knowing when it’s time to go out on your own
• Why you shouldn’t hesitate to be honest and vulnerable

[4:49] Starting line: Karen left her job at a hospital and moved from Pennsylvania to NYC to live with a girlfriend because she ‘thought it'd be fun.’

[6:19] Entrepreneurial bug: She couldn't find a physical therapy job she liked so she took a job as a personal trainer and it ignited her entrepreneurial spirit.

[7:21] For a year, she worked full time at a gym, building relationships and making connections. 

[11:19] First client: Karen was working at an outpatient clinic when someone from the gym sent her a referral who became her first concierge client.

[13:47] "It was the sheer exhaustion of working too many hours a week that prompted me to say, 'you know, I think I've had enough."

[15:05] As she worked part time at a friend's clinic, she started seeing more side clients.

[15:46] "I had a full-on panic attack when I decided to let go of those 8 hours and do this whole thing on my own."

[16:50] Continuing education: Karen read business books, took Marie Forleo's B-School, and asked her CEO clients for business advice.

[17:57] One piece of advertising advice from a client that produced over 20 new clients.

[20:32] Accepting help: "Your current clients are your biggest advocates and if you're not leveraging them, there's definitely lost opportunity there."

[21:12] If you try to do it all, it'll keep you small.

[22:39] Pivoting into program creation: The same questions kept cycling in her social media groups and emails so Karen put herself out there and started helping.

[26:43] Seeing opportunity: 65% of physical therapists are women but there are very few women teaching them how to be successful entrepreneurs.

[29:52] Business idea validation: An online program Karen launched 3 years ago successfully helped people grow their businesses. 

[32:12] Growing a following: Karen's audience comes from a podcast she launched in 2011 and a large social media presence.

[39:28] "It's been fun. If anyone ever said to me even in 2016 that this is where I'd be now, I'd say you're crazy."

[40:08] The pitch that avalanched more speaking gigs.

[43:01] Being honest and vulnerable allows you to create deep relationships and open doors.

[46:25] "Say yes to as much as you can until you have the luxury to say no."

Karenlitzy.com

Podcast.healthywealthysmart.com

Instagram

Twitter: @KarenLitzyNYC

Experts Unleashed interview w/ Tara Bradford

Dr. Karen’s podcast interview w/ David Butler

Dr. Karen’s podcast interview w/ JJ Virgin

If you’re not evolving personally or professionally, you know it. Symptoms include: boredom, depression — just overall dread. For Dr. Stacy Berman, it felt like it was ‘killing her soul.’ Stagnancy is the bane of entrepreneurial dreams.

In this episode, we spotlight Stacy Berman, doctor of natural medicine and founder of the luxury supplement line, System by Stacy. She gets real about what it’s like to uproot from a successful 16-year business and launch her dreams into shadows of the unknown.

If you're considering starting something new or different, hit play to learn why you should follow that urge to grow. Always.

• How Stacy organically grew her community without advertising and ways she leveraged those connections
• The psychological experience that alleviated her chronic back pain
• Challenges of building and scaling a supplement company
• How she could tell she was on the right path with her company and when it was time to move on
• Why ideas are worth exploring (even if they bomb in the long run)
• Fighting weight gain in your 30’s
• Leveraging education to sell products and services
• How Stacy unknowingly performed market research and developed a viable product
• The shell-shock of pivoting into something new
• Links between negative self-perception and not living your purpose
• What you’ll learn at Quantum University
• Stacy could’ve very well invented CrossFit
• What working with women for nearly 30 years has taught her about self-perception and how it inspired her new book
• Driving sales with touchpoints and brand differentiation
• Resist the urge to hire your relative

[4:10] Stacy got her Ph.D. in 2017 but believes she's been on this path her whole life.

[4:44] Starting line: She worked as a master trainer for gyms throughout NYC while earning her bachelors in psychology and health education.

[6:14] Bodyweight movement and functional exercises are Stacey's specialty, influenced by her background in martial arts.

[7:02] "I think that I like to get people to that point of realizing they can do a lot more than they think they can...it extends beyond just the physical."

[9:20] Seeing opportunity: After observing two major groups of gym-goers, she knew there was a better way to approach fitness.

[10:14] Genesis of Stacy's Bootcamp: In 1999, she trained a few one-on-one clients in various parks and distributed business cards to curious onlookers. Stacy’s Bootcamp was born.

[12:05] Building relationships: Stacy's Bootcamp evolved from a business into a network and community.

[13:15] Major shift: Because it was new and one of the first boutique fitness classes in the country, Stacy got a lot of press coverage.

[14:08] Organic growth: Her class grew with zero advertising. Just referral, word of mouth, and media coverage.

[14:59] At a standstill: After 15 years, Stacy felt stagnant as an entrepreneur and a professional. "I felt it some ways like [Stacy's Bootcamp] was killing my soul."

[17:12] Knowing when to pivot: She wanted to explore other components of health than physical exercise and went back to school in 2014 for her doctorate in natural medicine.

[18:28] Transitioning into nutrition: Stacey's System came from part professional observation and part personal need.

[22:11] Starting a supplement company: "I would completely say it was scary as f*ck!"

[23:14] Shell-shocked: For 6 months, Stacy didn't know how to define herself. All she had was a belief in herself and a passion for the product.

[24:33] Leveraging connections: Her opportunities emerged from relationships established in her boot camp. "It was all very organic. I found the right people at the right time and they introduced me to the right people at the right time."

[28:54] Quantum university teaches explains “woo-woo” practices through a scientific lens.

[30:20] Opportunities in education: Going back to school helped establish brand credibility and trust. People are more willing to listen and buy in.

[32:21] Going to school to learn about quantum physics and starting a business —that sounds hellish. "It was! At certain points, I was like, 'what am I doing?!"

[33:07] At a meditation retreat, Stacy’s back completely released and never hurt again.

[35:30] Overcoming hurdles:  Hiring relatives and mental breakdowns.

[39:53] Leveraging expertise: Love Yourself Naked: The Science of Self Perception, Spirituality, and Weight Loss is Stacey’s book in the works.

[41:52] Underlying goal: "Get women to recognize they're pretty awesome people and go forward in life as the badass goddesses they are."

[44:13] Key entrepreneurial trait: we never stop learning.

[47:14] Stacy's #1 piece of advice you probably need to read: “Just go for it. If you waited until everything is in line, you'll probably never make it.”

TheSystemByStacy.com < -- buy the product

Stacy@ThesystembyStacy.com <-- stellar health consulting

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Tricia Brouk is a multi-facetted expert who translates her experience in film and theater to the public speaking landscape. As the executive producer of TEDxLincolnSquare, she helps speakers excavate their stories for inspirational gems and polish them into impactful and powerful talks.

In this episode, Tricia speaks on what it takes to deliver a memorable Big Talk, her path to becoming a successful TEDx organizer, and how she gets to the heart and soul of ideas worth spreading.

• How Tricia’s personal training business survives in a saturated market
• Ways to completely support who you are as an artist or creative
• A behind-the-scenes look at organizing a TEDx talk
• Tricia’s clever technique that leverages exhaustion to extract The Big Idea
• The art of public speaking and getting speakers to open up
• Open doors and opportunities for TEDx speakers
• What separates a TEDx talk from a typical keynote
• Tricia’s process for helping speakers deliver authentic messages
• The difference between producing and directing
• Experts curse and canned answers
• What makes a successful director and leadership’s role
• Creating a unique process that attracts attention and clients
• How Tricia gets clients through her podcast
• Active listening to hear the message behind the message

[3:45] Starting line: Tricia came to NYC without a safety net and didn’t want to be a starving artist. She started her own personal training company which enabled her to make money while she pursued the performing arts.

[5:37] Started The Big Talk by accident when a friend asked her to direct her TEDxSyracuse.

[7:25] First TEDx event: Applied for TEDx Lincoln Square and put on her first event 2 years ago followed by her second event in March 2018.

[10:09] Recipe for success: Whether she's working with clients or speakers, she shows up fully.

[11:05] Standing out: Because NYC’s personal training market is so saturated, Tricia brought on a personal chef service as added value to Brouk Moves clients.

[13:09] "I had to figure out how I was gonna [pursue performing arts] without having the constraints of somebody telling me when I had to be in an office."

[13:54] Transitioning passions: Tricia ended her dancing career with an hour-long solo performance in 2007. She wanted to write, direct, and choreograph.

[18:45] Opening doors: In 2005, A friend of Tricia was teaching John Turturro Pilates. Later, he asked her to choreograph his movie starring Christopher Walken and Susan Sarandon.

[20:55] "If you want to be a prolific artist, working at a restaurant is absolutely acceptable but it's a time suck."

[22:27] What goes into directing a TEDx talk and Tricia’s process when working with speakers and actors. Create a safe space - so they can become vulnerable and deliver an authentic message.

[24:40] Tricia's first TEDx speaker was Petra Kolber and her talk was "The Perfection Detox."

[26:21] TEDx opportunities: Giving a TEDx talk earns you immediate credibility and opens doors to future speaking gigs.

[27:54] TEDxLincolnSquare's origin story: Tricia went back to directing her own shows and didn't think she'd continue working with speakers.

[28:59] Starting a podcast: To help her build an online presence, she hired a visibility strategist who connected her with John Lee Dumas. He encouraged her to start a podcast and The Big Talk was born.

[30:06] Becoming an expert: On the podcast, Tricia interviewed 15 TEDx organizers about what it means to be an organizer. She attracted speakers who were interested in giving a TEDx talk.

[31:30] "So that's how I became a TEDx organizer...I needed a place to put my speakers."

[33:05] Leveraging exhaustion: She’s able to extract the big idea from her clients after a rigorous 2-hour active listening session.

[36:43] Leadership is everything: "If I can't hear what you're saying as a director, I will not be able to direct you in a way where that scene is completely truthful."

[37:49] "What I've noticed over the course of the past 8 years of working with entrepreneurs and experts is people don't realize what their own superpower is. They think it's one thing but it's really something different."

[39:04] Bringing talks to life: The Blueprint session involves 3 x 5 notecards and gives the speaker clarity on their true message.

[41:42] What’s next for Tricia: Creating a masterclass series called The Fearless Speaker coming fall 2018, season 9 of The Big Talk, and opening applications for TEDxLincolnSquare in September 2018.

Tricia@thebigtalknyc.com

TheBigTalkNYC.com ← download "The Art of the Start" for free!

Brouk Moves

The Big Talk podcast

Perfection Detox - Petra Kolber

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

No one is exempt from the growing pains of starting and running a business. No matter how much you’ve got it made. Some of us even hit rock bottom. More than once. Ironically, those experiences are the chisel that shapes rocks into rockstars.

In this episode, we spotlight David Schloss, owner and operator of Convert ROI — a multi-million-dollar advertising agency specializing in social advertising. He shares an inspiring journey full of entrepreneurial ebbs and flows including his near bout with bankruptcy,  and the fateful Google search that started it all. Good luck walking away from this episode without feeling like you can move mountains.

• How David discovered his passion
• Dealing with massive spikes and massive downfalls
• What is SEO?
• When we block our own potential
• Why personal development is crucial to entrepreneurs
• There's a hot market for course junkies!
• The best way to get your foot in the door as a new service-based business
• The art of client retention
• Why David's business fell apart twice and how he recovered
• How David got his 1st client ranked #2 on Google in 5 days
• What good client communication looks like
• Developing a non-salesy sales pitch
• The disadvantage of being a digital native
• How he landed his first $750 per month client
• Turning a local network into $10.5K in recurring monthly revenue in 4 days
• How David successfully rebranded his agency and himself
• The building blocks of operating a successful agency
• Handling a Facebook bash with grace
• Inspirational advice for the struggling entrepreneur

[4:45] Starting line: When David was a freshman in college, he Googled ways to make money online. He taught himself how to use WordPress and build Web 2.0 properties.

[7:49] First sale: Six months later, he launched an affiliate site and signed up for Clickbank. He made his 1st sale after 90 days. His goal was $3k/mo.

[12:18] He purchased and reviewed 50 products from Warrior Forum over 9 months.

[15:56] “When I made that commission sale it was like the beginning of this newfound addiction.”

[17:38] 10xing: Built a gigantic network of 10-page websites using the same framework.

[18:49] Gaining momentum: At age 19, he had 50 domains on a massive dedicated server and was making $2,200/mo.

[19:34] Discovering passion: "I felt like I was becoming an engineer because I was having to constantly coordinate stuff and figure out where it came from, but it was fun. And that's when I noticed, 'Wow I'm really passionate about this stuff."

[21:39] Local networking: He mentioned he ranked websites to another member at a club meeting, eventually landing him his first client. “All I had to do was put it out there."

[22:50] First Client: David got his client’s video ranked locally at #2 within 5 days. That became David’s 1st case study and repeat client at $750/month.

[26:22] He performed the exact same process for nearly a dozen others over a year.

[29:03] Pivot point #1: From 2008-2010, two people told David to get away from SEO and get into paid ads. He went all in.

[31:11] Growing pains: During his first few years doing FB Ads, his business fell apart twice because of his sales process and inability to communicate with clients.

[32:42] Hard times: His business lost sustainability so he got a job and worked 30 hours a week for 2 years.

[33:28] All or nothing: In 2014, business went down then up and stabilized. He quit his job and went all in with no savings.

[34:34] He still didn't know what he was doing wrong and was close to bankruptcy with zero clients.

[35:16] Rock bottom: “On Halloween of 2014, I just remember sitting on the floor, crying my eyes out thinking ‘wow I can't even afford buying candy for kids ‘cos I have nothing.” David was 7 days away from having his car repossessed and being evicted.

[35:52] Pivot point #2: On 11/1/14, he sent a message to all 750 of his Facebook friends offering to audit their ads in exchange for one piece of advice. He did 77 audits in 3 days—7 of them became $1500/month clients.

[38:07] Perfect pitch: “It was the starting point of me believing in myself because then I was like ‘oh my god, I figured it out. I know what I need to say!”

[40:46] "There's so much opportunity sitting literally within your immediate circle that if you just ask, you'd be surprised at the results you'd get."

[42:20] Expert's Corner:  David on Discovering and Reaching Your Potential

• Evaluate who you are and your values
• What do you like to work on?
• Who do you want to work with?
• Analyze where you are and where you want to be
• Hold yourself to it
• Realize it's a journey and the adventure's supposed to be fun

[43:53] For those struggling: “It’s OK. It's part of the process. Trust the process and keep doing what you need to do because eventually you'll break through and you'll get exactly what you want.”

[44:28] How David successfully rebranded his agency and himself.

[44:55] How he got the idea to do a case study a month including one in late 2017 that lead to hundreds of people contacting him.

[48:24] Challenge, discomfort, growth: The more David put himself in massively uncomfortable situations, the more his business grew.

[50:16] Finding your passion and vision as a service provider.

[52:06] Why mindset and personal development as an entrepreneur is important: “…Because you're gonna go through some crazy sh*t."

Facebook

Instagram: @DSchloss925

David@convertroi.com

David's Epic Case Study

What’d you think? Give Joel some feedback on this episode, yeah?

Joel@thewebinaragency.com

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Nathan Resnick went from selling Livestrong bracelets in middle school to founding Sourcify —the fastest growing B2B sourcing platform backed by Y Combinator. He started Sourcify a year ago and has since helped thousands of different companies bring their products to life.

In this episode, Nathan reveals how to spot opportunity in creating and sourcing products as well as what it takes to make it as a product-based business.

• E-commerce, e-commerce, e-commerce
• How Nathan got the idea for Sourcify
• Uncovering opportunities in creating and sourcing products
• Nathan’s business model and marketing strategy
• Knowing when to pivot in business
• What it’s like applying to and getting backed by Y Combinator
• Financing as an opportunity in the supply chain
• The single most impactful experience that lead to Sourcify’s success
• Purchasing and profiting from manufacture runoff
• The one quality every entrepreneur must have to be successful according to Nathan
  

[4:41] Starting line: In middle school, Nathan noticed the Livestrong bracelet trend and realized he could buy them in bulk online. He resold them to his friends for a "pretty good margin."

[9:05] Evolving Entrepreneur: Early in high school, he made money sneaker hunting for his friends.

[10:53] During his junior year, he spent a year in China as a foreign exchange student. He’d go to local markets and purchase runoff units at a steep discount then resell them online for a "very hefty" margin.

[13:14] Bitten by the bug: Nathan saw how products were produced on the ground floor. "As that dynamic grew, I always wanted to create my own product and felt the urge to. I didn't wanna sell someone else's product." 

[13:30] First invention: In college, he invented the 1st leather watch strap without holes and grew it to a 6-figure store on Shopify the 1st year. As the company grew, he attracted media outlets like Huffington Post and Entrepreneur.

[14:56] Seeing and solving a problem: After people started asking how he produced products overseas faster and more effectively, "We realized there was a huge opportunity to create a platform that would streamline that manufacturing process." Sourcify was born.

[18:40] There has to have been a problem on the manufacturing side...?

[19:45] Seeing opportunity: How Nathan discovered that low-quality leads were a problem for manufacturers. 

[22:15] First-hand experience: What it's like applying to Y Combinator...and getting accepted!

[27:26] Winning business model: "There's obviously a lot of ways to manufacture products...but our approach is different and our mindset behind what we do is a lot different — and that's what sets us apart."

[30:54] "It took Dropbox 11 years to go public. A lot of these billion-dollar companies that people think happened overnight happen actually over 10+ years."

[31:13] Growth strategy: Sourcify's growth is fueled by providing value through content marketing (webinars, blogs) and SEO.

[33:05] Single out the most impactful experience you had that lead to your Sourcify success: “People talk about passion, determination, and motivation but if you don't have the ability to get back up when someone says no to you, then you're not gonna be successful."

[34:50] Points of conflict: “You have to be excited about what you're doing or you won't be as determined to work as hard.”

[35:40] Show recap.

TrySourcify.com <-- tell him you heard him on EU!

Twitter

LinkedIn

Y Combinator

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join our Facebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Maggie Berghoff epitomizes what it means to be an expert. She had an existing problem, solved it, healed, and developed a passion to help others do the same. Today you’ll find her working with high-end entrepreneurs and celebrity figures, helping them optimize their health for an optimal life. All because she knew how to leverage her experience.

In this episode, functional medicine expert Maggie Berghoff explains how her health struggles paved the way to working with 7 and 8-figure entrepreneurs.

• Common health pitfalls of busy entrepreneurs
• Flaws in the US healthcare system
• How Maggie’s mentor protocol reversed her autoimmunity
• What is functional medicine?
• 6 environmental stressors that impact health
• How Maggie attracted high-end clients
• Intuition, self-awareness, and being your own advocate
• Clicking with the right mentor
• Environmental optimization for better health
• How Maggie finds her best clients
• Is coffee good or bad?
• Experts corner: Maggie on hiring a health practitioner

[4:54] Starting line: When Maggie was 22, she was going to school to be a nurse practitioner when her 'body cracked.’ Multiple doctors were unable to diagnose her health ailments.

[7:57] Dr. Doom: A specialist diagnosed her with a rare kidney disease and told her nothing could be done. She was prescribed IV therapy 3x a week for the rest of her life…then scheduled to see him again in 6 months.

[8:35] Tipping point: "After that, I got in my car and bawled my eyes out and knew that I'm the only one that cares enough about me to go the extra mile and figure this out."

[11:02] Lightbulb moment: Her Aunt was seeing a functional medicine doctor at the time and Maggie discovered it was everything she wanted.

[11:39] Hiring a Mentor: She was trained as a functional medicine practitioner and hired a functional doctor to mentor her. He taught her unique practices that aligned with her beliefs.

[14:12] Business model development: Maggie started planning her future in functional med during her maternity leave in January 2017.

[15:17] Turning point: “I have an obligation to spread my words with people who are struggling and still going to traditional medical doctors for these things and decided enough is enough.”

[18:16] Healthy Transformation: Within 6 months of following her mentor's protocol, Maggie's symptoms disappeared. She also got pregnant after thinking it wasn't possible.

[21:17] "That's the true definition of an expert...you have to be the spitting image of what your clients want to become."

[23:28] First client: Paige was a 22-year-old woman who struggled with skin issues and bloating. They met in a sauna at a gym.

[24:56] Ideal client hunting: random situations, in-person relationships, and referrals. “Warm network will always be the best clients because they know, like, and already trust you.”

[25:34] Client satisfaction: Paige's skin and bloating issues went away within a week of working with Maggie.

[26:42] Sacrificing security: Maggie left her secure nursing job to pursue her passion full time. "Even though I see less people, I'm making way bigger of an impact than I did seeing 50 people every single day, giving them pills at the hospital."

[28:07] Shift to 8-figure clients: Through networking and mastermind events, she started attracting a mix of high-end entrepreneurs, socialite women, and successful executives.

[32:08] Coffee talk: Maggie shares her expertise and gives it to us straight…is coffee good or bad?

[34:09] Experts corner: Maggie on hiring a health practitioner

• Mass programs may offer steps that don’t apply to your life
• Hire a clinician you trust that does 1on 1 so you get the attention you need
• Direct attention makes it easy for you to follow protocol
• “They’re like a micromanager for your health.”

[38:46] A glimpse into Maggie’s Balance Protocol and what it's like to work with her.

MaggieBerghoff.com <--schedule a free consultation!

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities. 

Sohail Khan has a lot to be proud of. Like his title as the world’s top joint venture expert or leveraging his expertise — and possibly his accent — to close a $1.5 million joint venture in 30 days. But the opportunity he’s most proud of seizing to date? Seeing the opportunities themselves.

In this episode, Sohail Kahn breaks down the one strategy he’s used again and again to launch and sell 6, 7, and 8-figure businesses. Listen as his journey confirms it’s possible to cultivate a successful business by viewing connections and partnerships through opportunity-colored lenses.

• How to pitch to a potential partner when you're starting from scratch
• The one book that inspired Sohail’s JV journey
• Case study: How Sohail recently launched a business from scratch and sold it to a competitor for six figures
• Partnering with competitors as a JV strategy
• Building and establishing corporate credibility
• One of the quickest paths to a multi-six figure business
• Scaling an infoproduct from $70K to 7-figures
• How a newsletter 5x'd his info product business
• How important are stats to potential partners?
• Building a monetizable asset from your expertise
• Experts Corner: Sohail’s Successful Expert Essentials
• The 2-part genius exit strategy you’ve never heard of
• Equity consulting for the kids
• Giving back, legacy, impact as core drivers

 [3:55] Starting line: From 1998-2000, while Sohail was an internet marketing consultant, he created a one-page website that sold Microsoft tutorial courses to build credibility with his clients.

[5:01] One of those clients was QVC who paid $15K-$30K per project.

[5:25] The crash: During Y2K, the dotcom bubble burst forcing the agency to shut down. Focus shifted to the small computer training website that continued generating consistent revenue.

[5:55] Inspired expert: Sohail credits Jay Abraham's Getting Everything You Can Out of All You've Got with inspiring him to become a JV expert.

 [7:17] Attracting JV partnerships: "I showed companies how to make money from the internet and not just content. I think that's what really did it."

[8:40] Establishing expertise: In 2014, he co-wrote the book, Guerrilla Marketing and Joint Ventures which boosted his corporate credibility.

[10:10] Smart scaling: How Sohail scaled a small computer website from $70K to 7-figures using video-based training.

[11:35] Losing everything: "In 2008, I basically went from being a multimillionaire to being broke because the group that owned my computer video training company went bust."

[12:29] True grit: "I've been very successful in business. I could either pack and do something else or I could put my foot back in and try once more to get back on my feet…and that's exactly what I did."

[12:46] Million-dollar challenge: In 2009, Sohail challenged himself to make a million dollars in 12 months. He closed one deal in 30 days that made just over 1.5 million.

[14:19] 1st strategic alliance: In early 2000, he leveraged his training course stats to partner with an IT improvement agency. They’d promote his courses to 150K professionals for a percentage of sales.

[15:15] Lightbulb moment #1: Sales increased from $80K to $400K — pursuing joint venture opportunities was a no-brainer.

[15:42] How important are stats to potential partners? Or is it possible to do is brand new?

[17:41] Seizing opportunity: How Sohail launched a brand-new company in Dubai with zero knowledge of the marketspace or industry— and sold it to a competitor for 6 figures.

[21:28] “Entrepreneurs make it so difficult to monetize, especially in the expert space...You have assets at your fingertips that people will pay you for. If you can figure out how to piece it together, you're gold."

[22:19] Killer exit strategy: Sohail's strategy has always been to partner with potential competitors in the market as well as potential acquirers.

[23:58] How do you build an asset from your expertise you can sell?

[27:20] Impact & legacy: Sohail’s current focus is mentoring high high-level clients, equity consulting for his kids, and establishing his own foundation at the end of 2018 to give back.

[29:38] Mindset pivot: When I went from being worth $50 million to zero, that's when my whole mindset changed. It taught me to be fearless. ‘Give first, ask later,’ ‘what would you do if you knew you would never fail?’…That is the way I do business.

[30:05] Leveraging language: "90% of my work is US based so it's the place where I do really really well and — must be the accent possibly..."

[30:42] Don't collect material possessions. Collect experiences.

[31:42] What is the single biggest opportunity you're most proud of to date? Seeing the opportunity.

[36:11] Experts Corner: Sohail’s Successful Expert Essentials

• Know that you’re in an era where opportunities are everywhere
• Believe in yourself
• Focus on strengthening your core skill first
• If you want to be where someone else is right now, get yourself a mentor
• Build a small network of people you trust

Facebook

Milliondollarpartnering.com

LinkedIn

Getting Everything You Can Out of All You've Got - Jay Abraham

Guerrilla Marketing and Joint Ventures - Sohail Khan & Jay Conrad Levinson

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

What does a doula, massage therapist, high school math teacher, and a 7-figure relationship expert have in common?

Meet Marla Mattenson. She’s a successful coach who works with entrepreneur couples to strengthen their relationships and business. In this episode, she threads the pieces of her random past together to prove that you can leverage one core skillset to create endless opportunities throughout every leg of your journey.

• Parallels between childbirth and entrepreneurship
• ‘Doula’ defined
• Communication and trust as an expertise
• Self-reflection and pivoting after trauma
• Entrepreneur’s intuition and listening to your calling
• Do you have an affinity for intensity?
• The impact of a trustworthy inner-city high school math teacher
• Earning trust to help clients through intimate issues
• Applying an entrepreneurial spirit as a teacher
• Why Marla doesn’t believe in fixed incomes
• Finding opportunity on a plane. Again. (see episode 7)
• How hiring a money mindset coach boosted Marla’s self-confidence
• Doula clients vs. relationship coaching clients

[5:39] Born entrepreneur: Since age 11, Marla's monetized everything she's done from babysitting to hand-crafted jewelry.

[7:17] Starting line: In 1993, she became a pregnancy massage therapist and one of her teachers mentioned she'd make a good doula. Turns out, she did.

[8:01] Realizing potential: Began working with couples as a postpartum doula — coaching them through high-intensity moments.

[9:22] "The intensity of how comfortable I can be living in the unknown, flying blind, living by my vision without anybody else paving the path ahead of me. I'm paving my own path. That's kind of what birth is."

[13:01] Traumatic transition: Marla was in an accident that rolled her car down Topanga Canyon in L.A.

[15:06] Soul searching: She took a month off to heal, meditate, and self-reflect. "If I had another life to live, what would I do?"

[15:31] Pivoting: Went back to school to be an OBGYN but changed majors to Mathematics. Earned her Masters in Mathematics and Medical and Life Sciences at UCLA.

[20:33] Increasing impact: Took her drive for math into the classroom and taught math to inner-city high schoolers in L.A. for 7 years.

[20:53] Continued education: With the support of Math for America, Marla earned a national board certification and taught math and Pedagogy to teachers across the US.

[22:17] Seeing opportunity: "I was hired initially at a school with a principal who was very open to me developing programs, so I did a lot of project-based learning."

[22:58] Honoring entrepreneur spirit: Marla's methods were recognized by a man who helped with project-based learning around the country. He trained her personally —leading to more opportunities.

[24:17] Earning client trust: "You'll never get hired as a doula or anybody who's really gonna help someone through something intimate unless people trust you...People tend to feel very safe with me."

[29:18] Entrepreneur’s intuition: Felt the pull to coach couples full time and hired a high-level entrepreneur business money mindset coach.

[31:06] Shifting into expertise: “[My coach] did for me what I'd been doing for others all these years which was to help me see, 'Oh, I can believe in myself as much as I can believe in others."

[32:35] Same skills, different format: Marla applied the same skillset as a doula to working with entrepreneur couples.

[36:56] Opportunity seeker at heart: "I don't believe in fixed incomes...there's always more you can do to uplevel if you're not happy with how much money you're bringing in."

[37:25] Opportunity everywhere: A man made conversation with Marla on a plane. He was the president of CBS in LA and offered to have her on a show.

[38:03] First client connection: Marla compares her first paying clients as a doula to her first clients as a relationship expert.

[40:54] Channeling energy: "I'm just a vessel here. I get myself out of the way more and more so [energy] can easily and effortlessly really channel through me so people get results."

“You have to not be looking for opportunities to really miss them.”

MarlaMattenson.com

Facebook

Insta

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join our Facebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Good opportunists have the self-awareness to identify their superpower. They put forth extra effort to create opportunity. But self-identifying our expertise is no easy feat. Most of us are quick to eclipse our own abilities— the ones others find extraordinary.

Jen Kem unleashes her expert straight from her Hawaii home, where she currently runs multiple successful businesses. In this episode, we learn how she spotted opportunity at an airport that lead to an 8-figure business within 6 months. And how she left a fortune 500 company only to turn around and make them her biggest consulting client —all by leveraging the skills in her toolbox.

• Values violations in the workplace
• Jen’s secret to getting noticed in a big company
• Quitting without burning bridges
• Autonomy as a top core value
• ‘Nice-to-have’ vs ‘need-to-have’ and other consultant problems
• Look here to discover your next business opportunity
• Unexpected lessons in retail
• Challenges of product-based businesses in Hawaii
• Planning a go-to-market strategy
• Identifying your expert superpowers
• Funding entrepreneurial dreams…with your home
• Dropping vanity metrics and the ego
• Pivoting from employee to consultant
• Leveraging old co-worker relationships
• Depression and the overwhelm of being underprepared
• Self-made stories and creating barriers
• Transcending Expert's Curse
• Courageously ‘stretch on the ask’
• ROI from corporate engagement
• Circumnavigating corporate vendor red tape
• Applying corporate world expertise to the retail world
• Celebrating advantages and honoring your expertise

[5:24] Starting line: Jen was a successful Verizon executive in charge of a billion-dollar budget making $400K/yr.

[6:40] Secret to success: "I was the gal who’d always take the crappiest projects on purpose...I love a challenge. It fed that motivator for me and... gets you noticed inside of a company."

[7:11] Values violation: In 2005, she discovered her counterpart made $100K more than her. "It offended every part of my value system."

[8:00] Quitting without burning bridges: After Verizon failed to match Jen's salary, she realized she had no autonomy and created a 9-month exit plan.

[9:31] "If you live in your values then it's hard to go wrong. It's hard to go wrong if you pair that with the massive action you have to live in those values."

[11:19] Seeing opportunity: While forming her 9-month exit plan, Jen flew frequently and made it a point to keep her eyes open for opportunity.

[12:15] Lightbulb moment #1: At the airport, she noticed women disembarking toting pink Victoria's Secret bags. At the time, Hawaii was sans undergarment shop for women.

[13:18] Leveraging corporate skills: Had no retail background but knew how to bring products to market, how to launch, brand, and PNL a product.

[14:16] Purple Cow style: Jen opened up the first women's undergarments boutique in Hawaii.

[15:53] Making sacrifices: She sold her house to fund the business.

[16:25] Business 101: "The minute I opened my doors, I could not keep one piece of anything in stock."

[17:21] Serendipitous opportunity: Oprah Winfrey ran a special on underwear the same year Jen went to market. The boutique made her a millionaire in 6-12 months.

[18:57] Overwhelmed and underprepared: Panic attacks ensued because the growth was difficult to control.

[20:36] Connecting the dots: Applying corporate world expertise to the retail world.

[22:12] Networking and relationships: Making strategic connections as a high-end product-based business.

[26:18] When you launched, did you even think this was 8-figure potential within 12 months? Absolutely not. It wasn't my goal.

[27:08] Drop from the top: At the pinnacle of her growth in 2008, the economy crashed. Shut down, liquidated, and claimed bankruptcy.

[29:52] Hitting rock bottom: Jen and her daughter moved in with her grandmother. "For 6 months, I stewed in my depression...being really mean to myself. 'How could you make this not work? You're smarter than that." 

[31:22] Pivotal moment: "Mommy, it's time to wake up. You're Jen Kem. You know what to do."

[34:55] Applying lessons: Swore off retail and returned to a service-based business model. "I have mad respect for people in retail, especially small business owners."

[35:56] Lightbulb moment #2: "I could get Verizon to pay me $100K." Jen explains how she turned her previous employer into her first consulting client.

[41:06] Taking chances: She submitted a $100K, 6-month contract and because of her prior branding expertise, Verizon accepted.

[43:05] Self-made barriers: "If you're an expert in any area, you actually are so smart that you outsmart yourself and make it harder."

[43:43] Transcending Expert's Curse: “I could see things whenever I was inside a company but couldn't see it as well when I was trying to do it for myself."

[45:43] Identifying superpowers: “Thank you Joel, for this podcast that you have because I think what people don't realize is that they have gold inside of them."

[50:01] Honoring your expertise:

• Develop self-awareness so you can pinpoint your superpower
• Celebrate advantages
• Create opportunities around your area of expertise
• Realize when opportunities present themselves and be able to seize them

JenniferKem.com     

Brandarchetypequiz.com <-- Discover and amplify your unique advantage!

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

By the time he was 11, Rohan Sheth had seen 22 countries and enjoyed an arsenal of maids and drivers at his fingertips. He built 8 different businesses by age 29 and currently runs a successful digital marketing agency. Not a bad setup. Although there may have been a few wildcards sandwiched in between...

In this episode, Rohan guides you through his maze of entrepreneurial growth and transition — from wealth to working class, Hamburger University to high-ticket hustling, from the chopping block to top salesman. And how to earn your industry crown using self-confidence, instinct, and an open mind.

• Transitioning from wealthy to working class
• Dropshipping, pocket bikes, and a $175K payday
• The importance of going with your gut
• McDonald’s 6-figure careers
• ‘I’ll figure it out’: The ultimate entrepreneurial superpower
• The 3am Google search that drove Rohan to take action
• Self-awareness, strengths and weaknesses, and delegating to scale
• Scaling a digital marketing agency
• These core skillsets are your best safety nets
• Door to door sales and high-ticket in-home selling

[3:58] Tough transitions: At age 11, Rohan moved from India to Canada after his family's successful travel agency was acquired.

[5:11] Bit by the bug: To match his comfortable childhood lifestyle, at age 15 he discovered dropshipping and made $175K selling pocket bikes at school.

[10:00] Devoted and promoted: From age 14-20, he worked his way up to manager at McDonald's.

[12:12] Trusting instincts: He wanted to be a commercial airline pilot but dropped out 9 months into the training program after realizing it wasn’t for him.

[16:11] "If nothing works out I'll just stick through riding out McDonald's...they were gonna push me into corporate and I'd already finished a lot of their business courses [at Hamburger University]."

[17:07] Lightbulb moment: One night after a bartending gig, he Googled the top 3 things to make money. After "hooking" and "drug dealing” was "sales."

[17:58] Raw ambition: “Next day I woke up and applied to every single sales job available on Craigslist … and just waited for someone to call me back."

[18:33] Taking the leap: Rohan walked away from a 6-figure career at McDonald’s in light of a gut feeling. "[Entrepreneurs] have this weird innate ability to 'figure it out' and that's awesome."

[21:53] Chopping block to top seller: His first day at a new sales job, a co-worker drove him out to the boondocks of Vancouver where he discovered he’d be selling gas door-to-door.

[27:12] Transition to high-ticket in-home selling: "I think I just got fed up with selling stuff that didn't have a comma in the middle of it. I've always been that person who wants to challenge myself. What's the next best thing I can get better at?"

[33:37] Skillset safety nets: "At the end of the day the one thing I always say is, 'If you know how to write copy and market or you know how to sell, you'll never have a problem putting food on the table."

[36:46] Seizing opportunity: In 2013, he became a digital marketing consultant to fill an obvious gap. "First client I took on was $500, the next time it was $1,000, the next time was $2,500 and it's just kinda been going up since then."

[37:33] Smooth scaling: By the latter part of 2015, he had 15 clients ranging $1K/mo to $2.5K + 10% of ad spend.

[37:59] In 2015, Rohan connected with an old co-worker who happened to be 'a traffic buying king' and gave him 50% of the agency — the same thriving agency they run today.

[40:17] Is there anything you'd change about your journey? "I don't think I'd ever change anything because everything I did brought me one step closer to where I wanna be.”

[41:01] Embracing the journey: "Everybody's journey is completely different and you just gotta take it and make the best of it. Some of the copy we can write from my stories is absolutely insane."

[41:39] Aspirations and goals: Currently, Rohan is busy coaching and speaking at events. He wants to sell the agency within the next 2 years and venture into the SaaS/app space with his business partner, Matt.

“I'm always gonna be in the digital world making a difference, helping entrepreneurs understand traffic, sales, and what it takes. “

Insta: @Rohan_Sheth

Facebook

YouTube

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

In this episode of Experts Unleashed, I’m joined by Greg Hickman to talk about shifting from ‘done-for-you’ services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services.

They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly.

If you’re looking to grow your agency while working less, this episode is packed with insights you won’t want to miss!

You’ll discover:

➡️ Discovering Productized Services [04:44]

➡️ Challenges and Misconceptions in Productization [07:03]

➡️ Balancing Creativity and Systemization [09:24]

➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26]

➡️ The Power of Selling Strategy First [17:51]

…And much more!

🏆 HELPFUL RESOURCES:

✅Connect with Greg Hickman - greg@altagency.com

✅ See more of Greg at - http://gregsvideos.com

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

This episode spotlights expert AJ Mihrzad, a personal trainer turned online supercoach whose journey will blow your mind. From lying dead in a hospital bed to Personal Trainer Hall of Fame inductee, AJ explains how he developed and leveraged his knack for inspiring action to build his now thriving business, Online Supercoach.

Prepare for maximum action-taking inspiration and discover why AJ is officially EU Hall of Fame material.

• Nothing grows in the comfort zone
• Using tragedy to pivot
• AJ’s paradigm shifting books
• You are your own best case study
• How AJ leveraged his excess weight to land his first client
• How to be referral-worthy
• Naturally attracting clients in a new market
• The importance of serving at the highest level
• The secret to never having to market your business
• Leveraging the power of leverage and how to leverage it
• Coping with burnout…twice
• Doing away with hours for dollars
• The undeniable benefits of hiring a coach
• AJ’s biggest newbie business owner mistake
• Why it’s crucial for experts to invest in themselves
• The value of $25K masterminds
• Value perception and how it impacts your market value
• How AJ earned a spot in the Personal Trainer Hall of Fame

[3:06] Expert overview: Began as a personal trainer. Transitioned into online coaching helping PT's and coaches scale their online businesses. Inducted into PTHF last year.

[5:07] Fun fact: AJ performed a standup comedy routine to overcome his public speaking fear.

[7:03] Tragedy sparks an entrepreneurial fire: In 2007, doctors resuscitated AJ after pronouncing him dead. He then embarked on a major self-improvement journey that included changing career paths.

[9:10] Lightbulb moment #1: Implementing strategies from Rich Dad Poor Dad by Robert Kiyosaki changed his life.

[10:26] Making tough decisions: Insight from Brian Tracy's book Maximum Achievement inspired him to leave his secure teaching career and start his own business.

[12:04] Discovering expertise:  After dabbling in infomarketing, AJ found his true passion serving others in the fitness industry. He rented space in a gym and evolved a personal training business.

[14:31] First client: A gym member requested AJ train him after witnessing his 60 lb. weight loss.

[16:27] Realizing potential: "Working with [my first client] made me realize how much I love helping people and I had a skill of inspiring people into taking action."

[17:11] "One of the best ways I found to attract potential clients to whatever you're selling is to show them how you were."

[20:29] Getting clients results: He chronicles his client's entire journey by taking before/after photos, capturing wins, and creating case studies from them. 

[22:54] Hitting goals: After 6 weeks of getting clients and referrals, he hit his goal of $3K/month.

[24:49] "Make sure you deliver your service at the highest level. When you do that, you have nothing to worry about in terms of marketing."

[25:44] Burnout bout #1: His 1 on 1 training schedule maxed out. AJ never vacationed during his 10 years in business.

[27:45] Burnout bout #2: Made more per hour and worked less with group training sessions but exhaustion was still a factor.

[29:06] Lightbulb moment #2: "If I take my services online, I can leverage myself even further and develop more of an automated process so I don't have to trade hours for dollars."

[30:15] Investing in the dream: Hired an online fitness marketing coach for $5K (with a dash of apprehension). Week by week, AJ started gaining traction.

[33:28] Biggest rookie mistake: "I think that's one of the biggest mistakes I made when I started my business...I waited so long to hire a coach."

[35:21] Earning expertise People pay for results. Developing that instant solution takes time, practice, and honing of your own skill.

[35:47] Value perception: "As experts, if you want to be charging a good ticket for yourself, you better have invested in yourself so you can understand what value truly is."

[36:47] Self-investment payoff: You're a mirror of your actions. “If you’re coachable, invest in yourself, take action, and are a pleasure to work with, you'll attract those same people.”

[38:11] What do you think the single biggest thing was that allowed you to get inducted [to the HOF]?

Going all in and learning how to get people to take action. That can apply to any industry.

OnlineSuperCoach.com

Influence: The Psychology of Persuasion - Robert Cialdini

Maximum Achievement - Brian Tracy

Rich Dad Poor Dad - Robert Kiyosaki 

Getting into a new market isn't as difficult as you'd think. It's all about corresponding something in your past to solve a problem. Dr. Ashley Hampton began as a psychologist in the prison system until an injury changed her career trajectory. By keeping her mind as well as her eyes opened to opportunity, she was able to transmute her background into a six-figure solo practice in an unrelated field.

In this episode, learn how this former prison doc used her expertise to leverage and launch herself into one opportunity after another…after another. And how you can relate your previous experience and expertise and turn it into a thriving business.

• Keep your mind open to seeing opportunities
• The #1 rule of experts
• How Ashley landed her first disability evaluation
• Taking risks despite opposition
• Dealing with a job-ending injury
• Working with an underserved population
• Learning business during a long commute
• How psychology translates to business
• Connecting and leveraging experience and background
• Making 6 figures after one year in business
• Disability vs Child Protective Services psych evaluations
• Identifying core skills and applying them elsewhere
• What it’s like to work in 15 different counties
• Running a successful business efficiently as a solopreneur
• Pivoting from helping mostly men to helping women
• A peek inside Ashley’s brand-new coaching business
• How to unleash your expertise
  

[3:56] Starting line: Ashley has a bachelors in psychology and masters in family therapy that went unused before working as a school counselor. Went back to school and interned at a federal prison.

[6:38] #1 rule of experts: You have to really want to help people.

[7:15] Prison life: Worked in inpatient substance abuse at the prison. Ran groups, individual counseling, and taught social and communication skills. Turned in a 2-week notice and left.

[8:42] Finding a gap:  She opened up her own practice in Alabama and did psych evaluations. Within 3 months, her calendar was booked.

[9:30] Against all odds: "Apparently in psychology, you should go into a group practice. You can't do this by yourself. You should have all of these people working for you. I don't have anybody. It's just me."

[9:57] Realizing potential: From prison to psych evals — Ashley's core skill was putting puzzle pieces together and helping people improve their quality of life.

[13:19] "It's very shocking to me —the skills you learn in psychology actually translate to business very well."

[19:03] Ashley didn't like leaving disability applicants without recommendations. "I just did it because I felt like it needed to be done."

[20:43] Within one year, her private practice was making 6 figures but to her, 'it was a little weird' working with people who were struggling.

[21:20] Savvy business decisions: After relocating, no-show rates climbed to 45%. Child Protective Services evaluations offered a lower no-show rate and more money.

[23:54] The commute: By working almost exclusively with CPS in 15 different counties, she's doubled her income and works 35-hour weeks.

[26:54] Business 101: "I get to listen to podcasts like this and improve my business knowledge while I'm driving to these places."

[28:12] How did you land your first client? "While I hadn't done a specific disability evaluation, I actually had done these evaluations in different areas."

[29:19] Seeing opportunity: A friend mentioned waiting 6 months for a disability psych evaluation. She applied and got the job by connecting her experience in career development and clinical evaluations.

[35:12] Monetizing expertise: People asked how Ashley's business operated sans admin team. After sharing her secrets, they asked why she wasn't charging.

[38:24] Finding purpose: She wants to help women realize they can run a successful business efficiently without working more hours.

[39:40] Building a coaching business (properly): Website's almost done and paperwork is signed. Time to learn marketing!

[41:36] Unleashing your expertise:

Take a step back and reflect on 2 core questions…

• What got you to where you're at today?
• How can you help others?

[43:18] Driving force: “If I can teach people how to do this then I'm not just reaching the people I'm sitting across from. I'm teaching everybody they can reach by being more efficient."

[48:23] Entrepreneurial lesson: "You may go in thinking it's gonna look like ABC but you may get 3 different letters of the alphabet. It doesn't always have to be exactly what you envisioned for you to have the impact you wanna have."

DrAshleyHampton.com 

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

They say niching has its perks. It’s more marketable and profitable. Although that may be true, entrepreneurs are full of ideas. And it’s through business they have most freedom to express themselves. No wonder picking one niche feels counterintuitive.

On the other side of niching, you’ll find Nic. Sure, they share the same first 3 letters but that’s where similarities end. Nic Peterson found a way to transform perpetual learning into success throughout multiple markets —just by staying two small steps ahead of his audience. Listen to Nic’s journey for all the empowerment you need to break the mold and pivot into profit.

• Why experts aren't good at making money
• Getting people to do what's best for them without telling them it's best for them
• Making a living from learning
• Improving your BS meter
• The art of influence
• Why Nic doesn’t spend time learning to market
• Why strategy is more important than tactics
• How Nic’s Relentless program is changing lives
• Trust building and charging peace-of-mind tax to the right demographic
• Determining what to learn vs what not to learn
• How Nic learned persuasion without the internet
• Benefits of multi-disciplinary learning
• Scaling from $20 to $120 an hour
• Leveraging communication skills to profit

[4:59] Starting line: During his Freshman year in college, Nic had plans to play football.

He trained alongside NFL-bound athletes with Joe DeFranco in New Jersey.

[6:13] Realizing potential: His passion for football fizzled while his appreciation for the process of body building strengthened.

[10:18] Cut from the team: Nic was fired after staff noticed a drop in productivity —he’d been preoccupied trying to uncover what DeFranco knew that he didn’t.

[11:38] Right place, right time: He happened to be around when Joe DeFranco's Strong documentary was being filmed and grew a big following.

[17:01] Making connections: Offered half ownership of a gym and soon after opened his own.

[19:52] Innate talent: “I've partnered with Ph.D.'s, medical doctors...people that have a hard time meeting people where they're at. They recognize that it's an important skill and they don't have it.”

[21:39] Against all odds: Someone told him he'd ‘get eaten alive’ if he opened a gym in Vero Beach. So, he opened a gym in Vero Beach.

[22:33] “You need to learn how to communicate with people and influence them to do things or you’ll live your life in a gym bathroom with a train going by every 5 minutes.”

[23:00] Sleeping on his gym’s bathroom floor, Nic passed the time reading self-help books. “There was nothing to do but read and reflect.”

[26:38] Getting people to do what's best for them without telling them it's best for them.

[27:56] The Relentless program: Gives new perspective on what health and wellness really is.

[31:27] Raising prices and marketing: Initially, hourly sessions ranged from $15-$20. After watching other programs and industries and defining a value proposition, rates increased to $120/session.

34:02 Trust building: “People will pay for the peace of mind. If they got an answer from me or my staff, then they could take it to the bank.”

[36:27] The swelling tide raises all ships: “I know me trying to do something I'm not qualified to do doesn't help anybody. What is the best chance that everybody benefits?”

[38:23] Honing your craft: Master to the point of practical application and understand the fundamentals. “When you learn multiple disciplines, your BS meter is really sensitive!”

[39:02] Benefits of learning and mastering: “Things that don’t make sense become easier to detect.”

[42:01] Expert’s Corner: Determining what to learn and what not to learn

Ask yourself:

• What do I need to know in life to improve my life?
• How do I become more aware of where other people are?
• How do I accept where people are instead of judging?
• How can I help graduate them to where they can make better decisions for themselves?
• What is nobody else doing?

[43:06] What Nic’s learning next: psychology

“It's a stress reliever. It's so much easier to accept that people are the way they are than get pissed off and judge them and moralize about it.”

RelentlessPodcast.com

The High-Performance Lab Facebook Group

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join our Facebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

As a UK native, Immy Tariq was determined to pursue his childhood aspirations of thriving in America. He’d get there, but not before enduring multiple health scares, multimillion dollar loss, and the obstacles of starting from scratch as a foreigner. Today, he’s a booming SEO expert being interviewed by CNN and CNBC.

What ultimately lead to Immy’s entrepreneurial success in the land of opportunity was his eye for opportunity. They’re everywhere. Can you spot ‘em?

In the 2nd episode of Experts Unleashed, join Joel as he interviews Immy Tariq who unpacks one jaw-dropping entrepreneurial journey you have to hear to believe.

• Gaining momentum with easy sales
• Steps to earn customer trust and close big deals
• Finding profitable business opportunities
• What it’s like to be a Bob Proctor mentee
• Monetizing your skills
• How Immy positioned and sold his SEO services to business owners
• What Immy learned (and didn’t learn) after spending $50K on courses
• Scaling a new business to 5-figure months in 3 months
• Taking risks to pursue your passion
• Little known challenges US immigrant entrepreneurs face
• How to become essential to high-end clients
• Entrepreneurial crash and burn and the perseverance payoff

[3:06] Starting line: Immy lost both parents when he was 20. At 22, he left Harvard Medical school to pursue entrepreneurship.

[6:03] Seizing opportunity: At 12, he earned $12K in 10 months helping college students fix pirated music tracks (remember KaZaa?) and salvage data from their virus-infected computers.

[8:22] Through his tutoring business, he packaged an offer that guaranteed an A grade in 90 days and made £100/hr. ($138.54 USD).

[9:28] Financed a property flip with a $12K personal loan and made $100K in 90 days.

[12:27] "A lot of people don't realize that opportunity starts with family or friends."

[13:51] Funding the passion: Immy dreamt of moving to the US and attending Harvard Business school but needed $600K to do it. Out of pocket.

[17:05] Hail Mary’s: He invested in real estate with no experience and made millions in 18 months.

[17:49] Health scare: Dropped his business after developing an autoimmune disease. “I was so unhappy and depressed. They actually gave me a year to live.”

[18:35] Massive sacrifice: Lost $3M out of $5M to UK tax during his move to the US in 2015.

[22:52] Key takeaway: "Sometimes it's about stepping outside the comfort zone and taking that one risk because that one risk can change your entire life."

[25:27] Pure grit: Couldn't use his good UK credit in the US. Without a visa, banks refused loans. Immy had no money-making opportunities or connections.

[27:39] Investing in a mentor: Hired Bob Proctor at $50K for 13 minutes a month.

[29:50] Investing in education: Per Bob's advice, Immy spent $50K on different courses that would teach him how to drive traffic to businesses. Including OMG Machine's SEO course ($8K).

[35:11] Lightbulb moment #1: He could help businesses get found on Google and began selling SEO services.

[37:32] Lightbulb moment #2: None of the courses or books mentioned the need to learn sales.

[38:00] Did it frustrate you how difficult it was to make money in America versus how much money you made in the UK? "It was really stressful. I ended up with the West Nile Virus after 5 months of being in the United States."

[39:00] "I had nothing to help me, unlike in the UK where I at least had connections. I had relationships I could rely on. I think that's one of the biggest advantages in life…Without any relationships, your backs against the wall."

[39:43] Innate talent: Immy gained momentum using his eye for the easiest sales.

[41:44] Immy on closing big deals:

• Understand the importance of trust
• Build a relationship first
• Start with a small no-brainer offer
• Over promise and overdeliver

[43:55] Scaling to 5-figure months: Using cold calls and email, he reached $10K within 3 months of landing his 1st gig.

[46:44] Experts Corner: Immy’s Entrepreneurial Success Tips

• Know your audience - Study their language, demeanor, needs.
• Become essential - The stronger you are as an asset, the better.
• Build a solid network - You’ll never have to start from scratch.
• Learn the skills – Invest in becoming the best.

[48:00] “When you study the ultra-successful, you realize most everybody crashed hard… Very rarely do you see somebody just launch and go to the moon right out the gate.”

[49:49] Perseverance: “[Entrepreneurs] have a tendency to always get up regardless of how hard we get kicked down — and that's what's gonna define your success.”

[51:11] Immy on finding opportunities:

1. Read The Obstacle is the Way
2. Find a gap in the market and become essential.

Facebook

LinkedIn

Webmetrixgroup.com

Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content.

Join our Facebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.

Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

Ever wonder if you could transform your experience into income while making a positive impact on the world? Experts Unleashed proves it’s not only possible— it’s certifiably profitable. Join host Joel Erway as he picks the brains of professionals and entrepreneurs who’ve successfully built 6 and 7-figure businesses using their arsenal of knowledge, experience, and talent.

We could think of no better inaugural guest than the lovely Selena Soo who went from “is my skillset monetizable?” to a rapidly thriving 7-figure business as a PR and publicity expert. She’s making millions by making connections and turning hidden gems into household names. Listen in as Selena shares how to scale self-doubt and uncertainty into $10K months doing what you love.

Get ready to be inspired by entrepreneurial success stories that are sure to unleash the expert in you.

• Finding inspiration in a quarter life crisis
• Turning expertise into leveraged income
• The inability to see your own potential
• Productive name dropping with class
• Lessons in creating and seizing opportunity (like seeing Ramit Sethi on the street)
• How to invite Pat Flynn to dinner
• The power of endorsements
• The perfect ‘Expert’ business model
• Scaling workshops from $4200 to $10K a month
• Elements of a Profitable Online Program
• How to appeal to different learning styles with your online program

[2:14] Starting Line: Selena’s journey rippled from a quarter-life crisis and a serious personal development quest.

[6:25] Realizing potential: A chance encounter with Ramit Sethi on the streets of New York was the catalyst to discovering her entrepreneurial potential.

[10:42] Making connections: Ramit connected Selena to Marie Forleo and Danielle LaPorte, all current ambassadors and endorsers of Selena.

[11:32] Innate talent: Her natural talent was making things happen and being a connector.

[13:08] Taking chances: Selena reached out to Pat Flynn of Smart Passive Income and invited him to a private dinner party (strategic and tactful name-dropping included).

[14:45] Seizing opportunity: "One of the biggest ways to seize that opportunity is, number one, figure out how are you gonna do it that most people aren't willing to do."

[15:48] Key takeaway: Don’t wait for opportunities. Create opportunities.

[16:13] How to stand out: "The only way to stand out is really to go above and beyond and do the kinds of things that nobody else will do."

[16:33] First Clients: Selena landed her first client through a Facebook group. Two months later, her first one-on-one PR client at $4K/month.

[18:50] Serious Sales Success: Promoted her first 2-day work shop to her list of 150 and on Facebook (no ads). Had 7 attendees at $600 each.

[19:46] Scaling to a $10K month: Turned her 2-day workshop into a 2-month program, added two 1-hour calls and doubled the price to $1200.

[22:11] The perfect ‘Expert Model’: Joel explains why Selena’s business model worked and why he teaches his clients the same strategy.

[24:05] Elements of a Profitable Online Program: Impacting Millions was Selena's 3rd online group program. Why it was so successful and what she did to make it stand out.

[26:18] Experts Corner: Selena’s Program Optimization Takeaways

Appeal to different learning styles by…

• Offering live training via webinar and placing the best content toward the beginning
• Curate main concepts and create mini posts in the Facebook group to engage with people who don’t open the programs but network in the group
• Send emails with the same curated content

[27:02] Impacting Millions is for: Experts who are good at what they do and they feel like they're a best-kept secret. Those who are overlooked by people who need their help because no one knows who they are.

[28:57] Getting ahead: Being connected with the right people will get you further faster than anything in the world.

[29:41] Publicity is an elevated form of content marketing.

Selenasoo.com

Selenasoo.com/blog 

For exclusive video trainings and content outside of the podcast, subscribe to Experts Unleashed YouTube Channel.

Come hang out with thousands of other fellow experts by joining our Facebook group community where we do hangouts and webinars to help support you in your journey. 

In this episode of Experts Unleashed, I dive deep into the world of newsletters with special guest Nate Kennedy. Nate, the owner and host of Uncommon Advice, shares his journey from running a digital marketing agency to building a successful newsletter business. We discuss why newsletters are a valuable asset for entrepreneurs, strategies for monetizing them, and how to grow and maintain a large subscriber base. We also explore the role of AI in content creation and the potential of micro newsletters for coaches, consultants, and course creators.

You'll learn the benefits of owning your audience, different traffic sources for growing your list, and effective monetization strategies through targeted advertising. If you're looking to leverage newsletters to build a sustainable and profitable business, this episode is packed with valuable insights you won’t want to miss!

💡 YOU'LL DISCOVER:

➡️ The Power of Owning an Audience [04:14]

➡️ Generating Leads and Monetization Strategies [15:10]

➡️ The Micro Newsletter Method [22:10]

➡️ Effective Newsletter Strategies [23:39]

➡️ Monetizing Newsletters [35:07]

…And much more!

🏆 HELPFUL RESOURCES:

✅ Connect with Nate Kennedy on his socials – Nate Kennedy MD 

✅ See more of Nate at - http://natekennedy.com/newsletter

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I have a conversation with video creator and AI enthusiast Simone Ferretti. Simone shares his inspiring journey, transitioning from a videographer to a full-time content creator with over a million followers. We explore his innovative use of AI, from creating realistic thumbnails to the dramatic ways AI is revolutionizing content creation. Simone dives into his experience developing an AI avatar and his ambitious plans for launching a fully AI-generated Instagram channel. Our discussion highlights the incredible potential of AI to streamline and elevate the creative process, especially for video creators. Don’t miss this episode packed with insights on AI’s transformative role in content creation and practical tips for incorporating AI tools into your workflow!

You’ll discover:

➡️ The Rise of Short-Form Content and TikTok [03:53]

➡️ Embracing AI in Content Creation [12:49]

➡️ AI-Powered Thumbnails: A Revolutionary Workflow [14:58]

…And much more!

🏆 HELPFUL RESOURCES

✅Connect with Simone Ferretti: https://simoneferretti.net/

✅ Follow Simone on Instagram: @sferro21

✅For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of "Experts Unleashed," I had the pleasure of hosting Rob and Kennedy, co-founders of Email Marketing Heroes and renowned experts in the world of email marketing. They share fascinating insights into their unique approach to email marketing, which has propelled their business to new heights. From their innovative score campaign to their cutting-edge Countdown Hero software, Rob and Kennedy have cracked the code for successful email marketing.

If you're ready to supercharge your email marketing efforts and take your business to the next level, don't miss this episode.

Connect with Rob & Kennedy:
emailmarketingheroes.com/countdown

You’ll Discover

Earning money from your email list, quickly [16:33]
The key to converting warm leads into loyal customers [29:30]
Their “SCORE” system and why it works [40:07]
Strategies for maximizing email marketing effectiveness [46:00]
Why their tripwire approach didn't work, and the game-changing solution they discovered. [53:41]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Today's episode of Experts Unleashed features Amanda Goldman-Petri, the CEO of MarketLikeANerd.com, and Valerie Del Grosso, founder of Del Grosso Law. Amanda, an expert in digital marketing and certifications, along with Valerie, a legal specialist in the field, offer invaluable insights into how certifications can revolutionize your business. We dive deep into how certifications can revolutionize your business and offer a powerful alternative to traditional education.

Amanda and Valerie shed light on the distinctions between certifications and traditional courses, emphasizing the unique value certifications offer. If you've ever considered transitioning your course into a certification or expanding your educational offerings, this episode will provide you with a wealth of practical strategies and advice.

To dive deeper into certifications and revolutionize your business, visit certificationsmadesimple.com to grab Amanda's book, "Certifications Made Simple," and explore resources and guidance at createcertifications.com. Don't miss this chance to learn from the experts and unlock the full potential of your knowledge and skills.

You’ll Discover

➡️ Designation vs. certification and the legal considerations of certifications [33:13]

➡️ The “content continuum” and how it works [34:38]

➡️ Safeguarding your certification program [39:43]

➡️ The benefits of certifications as an alternative to formal education [47:24]

➡️ The importance of creating your own unique positioning [54:37]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Today I had the privilege of speaking with Dan Kuschell, the marketing expert behind Breakthrough3X Marketing. Dan is a master at blending measurable, results-driven marketing strategies with strong branding to create sustainable and profitable business growth.

In this insightful conversation, Dan breaks down the Google 7-11-4 rule for doubling conversions, shares actionable tips for creating effective education-based marketing events, and explains how to turn your customers into referral engines. We also explore balancing online and offline marketing channels while building trust and consistency in your brand message.

Whether you're a small business owner or a marketer looking to level up your strategies, Dan’s proven methods and expert insights will inspire you to rethink your approach and unlock new growth opportunities.

Ready to elevate your marketing game? Connect with Dan Kuschell and explore the resources at  breakthrough3x.com/inspired to start implementing these powerful strategies today!

You'll discover:

➡️ Understanding Direct Response Branding [02:05]

➡️ The Five Key Pillars of Successful Companies [05:24]

➡️ Building Lead Machines [12:26]

➡️ Turning Customers into Referral Engines [20:06]

➡️ Humanize, Optimize, Personalize (HOP) [29:48]

...And much more!

Helpful Resources:

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I have the pleasure of speaking with my good friend and digital marketing expert, Frankie Fihn. Frankie, who is also the author of Passive Automated Recurring Income and Beyond the Agency Box, shares his innovative approach to closing deals through short, personalized video messages as an alternative to traditional sales calls. We dive into the steps he follows to create effective video pitches, from presenting problems and outcomes to qualifying prospects and outlining the service delivery mechanism. Frankie recounts his journey from starting in digital marketing during the 2007 recession to becoming a seasoned expert known for closing with video. Frankie explains how this method enhances conversion rates and efficiency while providing a more convenient prospect experience. This episode is packed with valuable insights for anyone looking to improve their sales process and learn from Frankie's unique approach.

You’ll Discover:

➡️ The Power of Video in Sales [04:15]

➡️ Real-World Examples and Success Stories [08:30]

➡️ Pre-Selling and Closing Techniques [11:10]

➡️ High-Level Steps for a Five-Minute Presentation [17:22]

➡️ Addressing Common Market Problems [33:20]

.. And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial for high engagement and ROI. I also share insights on maintaining campaign longevity and how top-of-funnel, low-budget content can help attract new audiences. Plus, we discuss the balance between creative and copy changes to keep campaigns profitable.

💡 YOU’LL DISCOVER

➡️ The Importance of Content Creation [01:31]

➡️ Diving into Ad Management [02:06]

➡️ Scaling Ad Campaigns [03:28]

➡️ Understanding Ad Algorithms [07:33]

➡️ Creative Strategies for Ad Success [12:22]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Brandon’s website – brandonpugsley.com

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ For a full transcript of this episode, visit our blog.

✅Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Today I had the pleasure of chatting with Jim Beavens, also known as the Cash Flow Engineer. With years of experience in real estate investing, Jim has helped numerous working professionals enter the world of turnkey investing, allowing them to generate passive income without the hassle of traditional real estate ventures. His unique approach empowers individuals to acquire their first out-of-state rental property in just six weeks or less, making real estate investing accessible and achievable for everyone.

In this insightful conversation, Jim breaks down the four profit pillars of real estate investing and shares success stories of clients who have quadrupled their cash flow and expanded their portfolios exponentially in just a matter of months.

Whether you're a seasoned investor or just starting out, Jim's practical advice and proven strategies will inspire you to take action and unlock the wealth-building potential of real estate investing.

Ready to take the next step in your real estate journey? Connect with Jim Bevins, the Cash Flow Engineer, to learn more about his six-week Cash Flow Challenge and how you can start building your own passive income stream through turnkey investing.

passive-income.cashflow-engineers.com

You’ll Discover

Prerequisites to turnkey investing [25:53]

Challenges of traditional real estate methods [28:17]

Overcoming fears of giving up control [31:40]

The four profit pillars of real estate investing [44:23]

Breakdown of the timeline to results with turnkey investing [48:32]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

My guest today is Dr. Jeremy Weisz, the Founder of InspiredInsider and CEO of Rise 25. Dr. Weisz is an expert at relationship building and leveraging podcasting to foster those connections. For years, Dr. Weisz has been using the power of podcasting to create meaningful relationships with professionals and entrepreneurs, helping them transform their experiences into income while making a positive impact on the world.

If you're looking to supercharge your networking skills and build valuable connections in your industry, Dr. Jeremy Weisz has some incredible insights to share on this episode of Experts Unleashed.

Connect with Dr. Weisz:

www.inspiredinsider.com

www.rise25.com

You’ll Discover:

The Power of Relationship Building [4:50]

Leveraging Podcasting for Relationship Growth [16:44]

Building a Relationship System [22:45]

Providing Value as a Priority [17:35]

The Dream 100 Approach [25:35]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.