In this episode, I'm thrilled to unveil an exciting new direction for the podcast.

Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches. 

In this episode, I'm going right back to the beginning of my own online course journey by sharing about my very first launch (a $6K+ launch with a tiny email list of less than 300!)

 

Here's a quick snapshot of what I'm covering:

• How I started in the online world in 2016, growing my Instagram following to 35,000+ and launching a blog
• The pivotal question that led me to create my first online course about Instagram
• My first-ever course launch success with just 237 email subscribers and key takeaways
• How to build anticipation for your launch by involving your audience in the launch process
• The power of sharing transformation stories (and the types of stories you should share)
• One of the biggest mistakes course creators make when creating a live masterclass (and how to avoid it!)
• Why I swear by the power of low-lift launches for impressive results 

 

Links mentioned in this episode:

• The Ultimate Course Launch Planner
• Course Launch Sales Secrets – 20+ ways to make more sales from your next course launch (with detailed examples from 5-and-6-figure-generating launches!
• Want to explore how we can work together 1:1 to make your next launch more successful than your last? Book a Connection Call

 

If you enjoyed today's episode, please:

• Subscribe to the Expert Status Show
• Leave a positive review or rating
• Post a screenshot and key takeaway on your IG and tag me @connectioncopyco

Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for? 

In this podcast, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader. 

Let’s dive in!

Links mentioned:

• AI Blog Post Creation Handbook

Enjoy this episode? I'd love it if you could...

• Subscribe to the Expert Status Show

• Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales.

In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it together on the fly! 

Resources mentioned:

• Monthly Content Creation Service >>
• DIY Content & Copy Templates, Calendars, and More >>

Enjoy this episode? I'd love it if you could...

1. Subscribe to the Expert Status Show
2. Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!)
3. DM me @connectioncopyco with your biggest takeaway

In this episode, I'm diving into an honest look at 2022. 

I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!)

Enjoyed this episode? I'd LOVE to hear from you.

DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours.

Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest.

We chat about...

• The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today
• How to find the right keywords and interests to target your ideal audience on Pinterest.
• How to optimize your Pinterest profile to attract your audience (bio, boards, etc.)
• How your Pinterest strategy can (and should) work in with your website strategy

Connect with Cali:

• Website

• Instagram

• Pinterest

If you enjoyed this episode, I'd love to hear from you! DM me your biggest takeaway @connectioncopyco.

In this episode, I'm diving into all things selling on social with Whitney Kay.

We talk about...

• Developing a social media strategy for your business
• The biggest mistakes Whitney sees business owners making when it comes to creating content for social media
• Keys to creating consistent content on social media that connects with your ideal clients
• How to scale an online community 
• Turning social media followers into email subscribers

If you enjoyed this episode, drop me a DM @connectioncopyco and let me know your biggest takeaway.

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen.

I'm also sharing why your marketing might have been a flop in the past...

...and the #1 thing you MUST have in place in order for your marketing to actually convert clients

Referenced in this episode:

• The Ultimate Website Copywriting Checklist >>
• Controversial opinions about the marketing industry with Hannah Murphy >>

Have a question for me? DM me @connectioncopyco and ask away! 

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding. 

We cover...

• Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!)
• The ins and outs of a brand identity, and why it's important
• The essential components of a strategic website
• The custom branding versus. DIY debate and where Rachel stands on it all

If you enjoyed this episode, I'd love it if you could rate and review the podcast on Apple iTunes.   If you have any questions, DM Rachel @intentionallydesigned and I  @connectioncopyco on Instagram   Find Rachel & all of her amazing resources at intentionally-designed.com

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients 

I'm sharing...

• How I create a theme for my content each month
• How I come up with endless content ideas
• And how I get my content in front of more eyeballs so I can get new enquiries and sales

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing...

• My heart behind the name, Connection Copy Co.
• Why I introduced a retainer service
• How I customised a website template to suit my brand
• The process of writing my website copy
• Why I didn't do a new brand photoshoot (gasp!)
• How I tweaked my branding (ever so slightly!) 
• Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business

Links mentioned:

Emma Troy's Showit templates >>
$100 off code: VIPELISE

Jen Wagner's fonts >>

Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry.

We chat about...

• The current landscape of the industry
• Things that have gotten lost over the last few years that we believe are really important
• Business foundations that have stood the test of time
• How we are designing businesses that fit our lifestyles and unique circumstances, and how you can too

If you enjoyed this episode, I'd love it if you could review the show! This helps us reach more amazing business owners like you.

If you have any questions for Hannah or I, or just want to say hi, you can DM us over on Instagram @connectioncopyco and @withhannahandco

In today's episode, I'm sharing a really honest story about how I nearly sabotaged my business after a quick scroll through Pinterest.

I'm also talking about how my business has changed since having a baby, and how it's changing again now that I have a little more time. 

And, I'm reminding you what it looks like to run a business your way instead of the way that everyone else is running theirs. 

If this episode resonates with you, I'd love it if you could:

1. Rate and review the show (this helps me reach more of the right people!) 
2. Shoot me a DM @connectioncopyco and let me know your biggest takeaway

Thanks for tuning in!

As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has some other pretty amazing benefits too!) 

In this episode, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you! 

No matter which option you choose, I’m here to help you create a magnetic connection with your dream clients so you can become their only choice – cheers to that!

Links mentioned:

• Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist
• Template Shop

Enjoy this episode? I'd love it if you could...

• Subscribe to the Expert Status Show

• Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

 

In this episode, I'm making a confession about how I've created a cookie-cutter business and starved myself of creativity.

You'll find me asking the question: "is it OK to pivot?"

And diving into all of the details of what my pivot (and new brand) looks like.

If this episode resonates with you, I'd love to hear about it! DM me @connectioncopyco and let me know your thoughts

Shownotes for this episode >> 

Amie Finlayson is an online business strategist & marketing automation specialist for time-stretched, vision-led entrepreneurs + teams. She is the CEO of Ultraviolet MKTG, a marketing automation & business operations agency, and creator of Work In Flow, an 8-week course for service providers who want to better manage their own projects, their client load, and their mental space.

 

Here’s what we're covering in this episode:

• The common myths around automating your online business.
• Amie's recommendation on the to take when getting started with automation and some of the surprising things you can automate.
• What processes you should be doing manually vs. what to automate.
• The project management tools you should be using in your business to build workflows and simplify business.

 

 

 

Connect with Amie:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @amiefinlayson and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• Writing your about page that connects with your dream clients.

 

• 7 must-have details to include on your about page.

            Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Alora Rachelle is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing and systems that bring balance and healthy boundaries.

 

Here’s what we're covering in this episode:

• How Alora scaled to 6 figures with a newborn and her biggest tips for combining a successful business with juggling mum life.
• Using Instagram to create a successful personal brand.
• The common brand and marketing mistakes businesses make and how to avoid them.
• Alora's philosophy on mindset over matter is more important than marketing.
• Advice for other photographers starting out in the industry and choosing a niche.

 

 

 

Connect with Alora:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @alora.rachelle and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• Overcoming writer's block by researching your dream client.

 

• Writing your copy with proven-to-convert copywriting principles and formulas.

 

• How to edit your copy like a pro.

            Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Ashton Smith is the founder of The Awakening, a platform dedicated to helping women grow a soulful and strategic business through coaching, education, and mentorship. She is a soulful business coach that guides entrepreneurs to align with their vision, embody their CEO role, and thrive in life and business.

 

Here’s what we're covering in this episode:

• How Ashton has structured her business for maximum alignment, productivity and growth.
• Tapping into intuition to shift from $0 to a thriving 5-figure business.
• Why live launching is not a sustainable business model.
• Ashton's biggest tips for other female entrepreneurs who are wanting to grow a more soulful and strategic business.

 

 

 

Connect with Ashton:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @ashtonlongsmith and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• What is a landing page?

 

• How you can use different types of landing pages in your business.

 

• Learning about the rule of one.

 

• How to address pain points in your copy to resonate with your ideal client.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Meghan Lamle is a Business Mentor specializing in sales for female entrepreneurs who desire to scale rapidly in their business through effortless sales. As a go-to sales expert, Meghan teaches women psychology-based sales strategies to ditch sleazy sales techniques.

 

Here’s what we're covering in this episode:

• How Meghan shifted her mindset to grow her business.
• Talking about "effortless sales" and how to create a sales strategy.
• How Meghan has built a 6 figure business without a huge Instagram following.

 

 

 

Connect with Meghan:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @meghan.lamle and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• The steps to creating a clear transformation on your home page.

 

• How to write your about section.

 

• How to add powerful social proof on your website.

 

• Creating a clear and easy way to find more about your services.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elise_hodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Emily is a Multi-Award Pro Makeup Artist who put down her tools to become an Online Educator. Her mission is simple - to equip busy, professional women with the ability to whip up their own beautiful makeup, so they can show up with more confidence.

 

Here’s what we're covering in this episode:

• How Emily transitioned from glamorous makeup to promoting natural and inner beauty.
• The biggest tips for others wanting to be more "themselves" in business and add their own unique flair to how they present themselves.
• How Emily has attracted her dream clients through branding and showing up as her authentic self.

 

 

 

Connect with Emily:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @purenavamakeup and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

With my second baby on the way, I’m preparing for maternity leave round 2. This time it’s a little bit different, as I’m already a mum to a gorgeous (and very energetic) 18-month-old. 

I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations are a little bit different this time around! 

So if you’re getting ready for your first maternity leave or subsequent maternity leave and you’re wondering how to prepare for maternity leave or if it’s even possible to step away from your daily work while keeping your business running smoothly, then read on. 

I’m going to share a bit about my first maternity leave and what I’m doing differently this time to prepare my business and my life for bub’s arrival! 

Of course, take it with a grain of salt – we all run different types of businesses and have different lifestyles, so take on the tips that work best for you and leave the rest! 

Link mentioned:

• Done-for-you Launch Copy, Website Copy & Monthly Content Writing Waitlist

Enjoy this episode? I'd love it if you could...

• Subscribe to the Expert Status Show

• Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

DM me @connectioncopyco with your biggest takeaway

Here's what we're covering in this episode:    

• Building a purposeful and sustainable business.

 

• Why you only need one powerful offer.

 

• Creating a simple, repeatable system for attracting, nurturing and converting leads.

 

• How to expand your audience with meaningful collaborations.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Diana is a brand strategist and consultant helping established female CEOs build personality-infused brands. She is the creative brain behind Deeply Rooted Studio and she is currently enjoying fresh coconuts in Bali, and can’t wait to start traveling again soon. Her why is deeply rooted in helping others to be seen and heard for who they truly are. You don’t have to pick one thing anymore. Your business can reflect all parts of you.

 

 

Here’s what we're covering in this episode:

• How Diana went from offering logos to transitioning into offering high-end branding packages.
• Diana's biggest mindset shifts to create a successful online business.
• How Diana used her experiences working with the wrong clients, to offering an exceptional client experience.

 

Connect with Diana:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @dianajakubcova and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• What is social proof?

 

• The different types of social proof and where to put social proof

 

• How you can collect scroll-stopping testimonials.

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Sarah is a business coach for product-based business owners. She helps hundreds of online store owners to scale their businesses using Instagram, through her courses and coaching. She also just recently launched her own limited-edition apparel line called Makers Club.

 

 

Here’s what we're covering in this episode:

• Sarah shares the process of launching a physical product.
• How Sarah has been able to monetise a small audience using content marketing.
• How Sarah has used Reels to grow her business.

 

 

Connect with Sarah:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @sarah.airey.co and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• What business looks like when you're offering everything to everyone.

 

• Why you shouldn't have multiple offers in your business.

 

• What you can do if you have multiple ideas for offers.

                  Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

                  Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                    FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Here’s what we're covering in this episode:

• What inspired Danielle to chase the entrepreneurial world
• Creating a global community for female entrepreneurs
• Danielle's process for implementing systems to expand her team
• Making a pivot from in-person events to the online space during the pandemic

 

 

 

Connect with Danielle:

• Instagram
• Website

 

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @danilivinglife and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Here's what we're covering in this episode:    

• Why you need to niche down.

 

• What it actually looks like to niche down.

 

• Difference between a generic phrase and a specific phase that speaks to one person

              Connect with me:

• Website - www.elisehodge.com.au
• Instagram - @elisehodge

              Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday                FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?             I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.         Register now: https://elisehodge.com.au/class

Here’s what we're covering in this episode:

• The biggest mindset shifts Laylee's had to have as she's grown her business
• How Laylee moved into the online education space
• What Laylee's small but mighty team looks like (and how she went about hiring them!).
• How Laylee landed her spot on coveted conference stages (and tips for how you can too!)

 

 

Connect with Laylee:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @laylee_emadi and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

 

Here's what we're covering in this episode:

• An update on all things personal-wise and third-trimester update.
• Hiring my new team members and the process behind onboarding and hiring.
• What's next for the business?
• What will maternity leave look like?

        Connect with me:

• Website
• Instagram

        Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge so I can repost you. Leave a review on Apple Podcast Subscribe for new episodes every Monday          FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?   I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.   Register now: https://elisehodge.com.au/class

 

Here’s what we're covering in this episode:

• How Ellen scaled from her first $300 client to growing to 7 figures in revenue
• What a marketing plan looks like to hit $10k months without posting every day or needing a large audience
• How Ellen has managed to transition from one person to building a team
• How to conduct effective networking and build meaningful connections

 

 

Connect with Ellen:

• Instagram
• Website - Join our free masterclass on how to make your first $10k month with 1:1 client services even if you have a tiny following. 

 

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @missellenyin and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

 

Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone.

Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short amount of time.

In this case study, I'll dive into how I was able to increase my Instagram following by 58% and engagement by 14% in just 60 days. I'll examine the types of content I shared, what got the most engagement, and what other strategies I used to drive results.

Link mentioned:

• 9 Posts that Drove Engagement During My 60-Day Instagram Campaign (Video Breakdown)

Enjoy this episode? I'd love it if you could...

• Subscribe to the Expert Status Show

• Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout you a $5 Starbucks gift voucher!)

• DM me @connectioncopyco with your biggest takeaway

 

10 seconds. That is ALL you've got to connect with your next website visitor.

Fail to capture their attention? They'll be bouncing on over to your competitor's site... and choosing THEM first. *Cue the tears and second glass of wine*

While this is a really sucky situation, it doesn't have to stay that way! 

That's why in this week's episode, I'm taking you to website copy school and sharing 4 copywriting mistakes you MUST avoid if you want to convert dream clients.

Because once you know the factors that make people bounce, you can make sure you AVOID them like the plague.

Sound like a plan? Hit the play button!

 

Free, on-demand copywriting class for entrepreneurs:

Learn how to become the no. 1 choice for your dream clients with copywriting that converts (so you don't have to waste time working with the wrong clients) Watch it now here >>

 

Connect with me:

• Website
• Instagram

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Bonnie is a brand designer and strategist helping women entrepreneurs craft elevated, strategic brands that position them as the go-to experts their ideal clients are searching for. When she's not designing high-converting brands for her clients, you can find her coaching fellow designers or hosting her own show, the Brand Strategy Podcast.

Here’s what we're covering in this episode:

• How to tell it's time for a rebrand (and what the difference is between a complete rebrand and a refresh!)
• The most common branding mistakes people make and how to avoid them
• What creating a brand that attracts high-end clients REALLY involves
• Why your brand should repel the WRONG people (not just attract the RIGHT people!)

Connect with Bonnie:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @bonniejoymarie and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND COPYWRITING TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

In this episode, I'm sharing...

• How I hit 6 figures in my second year of business 
• How I've streamlined my business to create more income with less offers
• What worked, what didn't work & my biggest learnings
• A breakdown of my revenue (how much is services, how much is from my course)
• What my plans are for the next year of my business, particularly with a baby on the way!

Rebranding episode mentioned: 9 steps to consider when rebranding your business

Website copy training for entrepreneurs (learn how to DIY your website copy!)

Enjoy this episode?

DM me on Instagram and let me know!

Here’s what we're covering in this episode:

• The challenges Tracey had to overcome as she moved her in-person business across Canada from Ontario to Alberta
• How Tracey transitioned from the wedding industry to the branding space
• When Tracey knew it was time to launch into the education space (and how she did it!)

 

Connect with Tracey:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @tracey.jazmin and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

Want to land dream clients on repeat with high-converting website copy? 

I've created a free, on-demand class to show you how.
Watch it now here >>

 

Connect with me:

• Website
• Instagram

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Here’s what we're covering in this episode:

• The tipping point that made Teresa quit her day job and jump into wedding photography full time
• How Teresa pivoted her wedding photography business during the COVID-19 Pandemic
• The biggest mindset shifts Teresa has had as she's grown her business
• How Teresa niched down to grow faster
• How Teresa has created an amazing client experience that gets her clients referring her to other dream clients 

 

Connect with Teresa:

• Instagram
• Website

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @_teresawilliams and we'll repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

What we're covering in this episode:

• The different elements of a high-converting website
• How to know whether you should hire an expert or do it yourself
• What it actually takes to be your own copywriter

 

Want to DIY your website copy? 

I've created a free, on-demand class to show you how.
Watch it now here >>

 

Connect with me:

• Website
• Instagram

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Here’s what we're covering in this episode:

• How to book 10K+ projects without feeling like a sleaze bag or like you're selling your soul. 
• What a powerful 10K offer looks like
• Carli's out-of-the-box approach to marketing and how she makes it fun
• How Carli had her biggest revenue month off the back of viral TikTok videos
• How Carli structures her business around her life as a mom of two little ones

 

Connect with Ashley:

• Instagram
• Website
• TikTok
• Learn how to sell 10K+ packages with 10K Girl Gang

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @carlianna_ so we can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

What we're covering in this episode:

• The tell-tale signs you're ready for a rebrand
• How to prepare for a branding photoshoot (it's more than just booking a photographer!)
• How to make sure your copywriting and website design work together seamlessly! 
• & so much more...

 

Want to DIY your website copy? 

I've created a free, on-demand class to show you how.
Watch it now here >>

 

Connect with me:

• Website
• Instagram

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Here’s what we're covering in this episode:

• Why productivity tools and time management hacks don't often work to get busy business owners out of overwhelm
• Why changing the way you operate in your business is the key to creating more time and space for the things that matter most
• Three key shifts business owners can make if they want to start changing how they operate in their business and embrace a do less, live more approach 

 

Connect with Ashley:

• Instagram
• Website
• Do Less, Live More Podcast Course

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag @elise_hodge and @ashleygartland so we can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE, ON-DEMAND TRAINING FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients with website copywriting that converts

...so you don't have to waste time working with the wrong clients. 

Watch it now >>

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand.

We dive into:

• How Elizabeth structures her business
• How she got into selling digital products
• Elizabeth's top tips for a high-converting website
• The reality of running a multi-six-figure/yr business with a toddler in tow.
• How Elizabeth has built a team to support her business

Connect with Elizabeth:

• Instagram >>
• Website & Templates >>
• Breakthrough Brand Podcast >>

Enjoy the episode?

• Post a screenshot on your IG Stories and tag @elise_hodge and @elizabethmccravy so we can repost you
• Leave a review on Apple Podcast
• Subscribe for new episodes every Monday

In this episode, I'm sharing...

• Exactly how I wrote the promo emails for my live masterclass
• The 6 things you absolutely must include in each email 
• How to write open-worthy subject lines

 

Save your seat for the LIVE masterclass >>

 

Connect with me:

• I LOVE getting to know you - DM me on Instagram
• Visit my website to learn more about my copywriting services

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Here's what we're covering in this episode: 

• How Cat grew her wholesale business from 100 stores carrying Kitty Meow products to over 450 during the COVID-19 pandemic.
• How infusing personality into her brand has been a catalyst for growth
• Cat's take on providing a stellar client experience
• Top tips for anyone wanting to get started in the product-based business space

Connect with Cat:

• Website
• Instagram

 

  Enjoy today's episode? I'd love it if you could... Post a screenshot on your IG Stories and tag @elise_hodge & @kittymeowboutique so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday    FREE COPYWRITING CLASS FOR ENTREPRENEURS: Are you sick of hustling 24/7 for the wrong clients who never pay you what you're worth?   I've created a FREE, on-demand training just for you on how to use my step-by-step Dream Client Attraction System to become the no. 1 choice for your dream clients with copywriting that converts, so you don't have to waste time working with the wrong clients.   Register now >>

In this episode, I'm sharing...

• A special announcement (surprise, I'm pregnant!) 
• An update on how the last few months have been
• Answering all of your pregnancy & business questions

Connect with me:

• I LOVE getting to know you - DM me on Instagram
• Visit my website to learn more about my copywriting services

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

Here’s what I’m sharing in this episode:

• An off-the-cuff chat about the "real life" behind building a business
• Mindset shifts I've had to tackle as I've grown my business
• How I've been forced to pivot and change up my schedule to suit my every-day life (as life has changed this year!) 
• The way I structure my business, and why I structure it this way! 

 

Connect with me:

• I LOVE getting to know you - DM me on Instagram
• Visit my website to learn more about my copywriting services

 

Enjoy today's episode? I'd love it if you could...

1. Post a screenshot on your IG Stories and tag me @elise_hodge so I can repost you
2. Leave a review on Apple Podcast
3. Subscribe for new episodes every Monday

 

FREE COPYWRITING CLASS FOR ENTREPRENEURS:

How to become the no. 1 choice for your dream clients using personality-packed website copy... so you don't sound stuffy, generic, or cheesy!

Register now: elisehodge.com.au/class