Explore every episode of the podcast Exit Ready?

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	Title	Pub. Date	Duration
	97% Referral Conversion — and Why That Scares Buyers	02 May 2026	00:27:00
This roofing company has spent 37 years building one of the most respected residential roofing brands in Southeast Michigan. The numbers back it up — $790K in seller's discretionary earnings, 872 jobs completed in four years, a 4.8-star Google rating on 250-plus reviews, and a referral-to-install conversion rate of 97.48%. So why does that last number make experienced buyers nervous? In this episode, Steve Pedersen and Steve Walsh pull the listing apart using the Blue Horizons AI exit readiness framework — what's genuinely strong, what a buyer would flag in due diligence, and the three questions they'd ask the seller before moving forward. If you own a service business and your best customers keep asking for you personally — this one's for you. Free Exit Readiness Scorecard → bluehorizonsai.com

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