Explore every episode of the podcast Executive Conversations
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Aligning marketing, sales and CS with Janet Jaiswal | 07 Jul 2025 | 00:23:40 | |
Welcome to Executive Conversations, where we dig into the gritty realities of leading modern marketing teams. In this episode, Maeva Cifuentes sits down with Janet Jaiswal, chief marketing officer at Blueshift and long-time marketing advisor. Janet unpacks why her team now owns 90 percent of pipeline, how she killed the vanity of MQLs in favour of BANT-qualified “stage 1” leads, and what it really takes to align marketing, sales and CS around the same revenue target. She explains the hidden CRM and training work that comes with that shift, the dangers of chasing efficiency before effectiveness, and why AI-powered search is rewriting the SEO rulebook. Janet also shares practical steps for surfacing in LLM results—from tweaking robots.txt to publishing Q&A-style content—and reveals how Blueshift is already closing deals that start with ChatGPT queries. | |||
| Balancing effectiveness and efficiency with Amir Jadbari | 23 Jun 2025 | 00:22:41 | |
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure. Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice. In this episode, we talk about:
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| Making Trade-Offs in Go-to-Market Strategies with Mark Huber | 03 Feb 2025 | 00:27:45 | |
Mark and Maeva discuss navigating experiment overload in GTM strategies, emphasizing the need for trade-offs. The conversation covers the importance of aligning marketing and sales efforts, with a focus on multi-threaded outreach to decision-makers. Mark shares his approach to working closely with the VP of sales to present a united front to the co-founders. The episode explores how to use data effectively to tell a narrative and gain executive buy-in for long-term GTM motions. Mark highlights the challenges of getting executive support, especially from CEOs and CROs, and strategies to overcome these obstacles. He discusses the necessity of long-term planning and how to balance immediate results with strategic growth goals. In this episode we talk about GTM (Go-to-Market) strategies Executive buy-in Data-driven decision-making Marketing alignment Long-term growth planning Takeaways Importance of detailed planning: Mark highlights the need for a clear strategy and contingency planning for marketing campaigns to ensure they meet objectives and adapt as necessary. Securing buy-in: Discusses effective strategies for gaining support and buy-in from executives and other departments for marketing plans. Budgeting challenges: Provides insights on creating realistic marketing budgets aligned with category benchmarks and total addressable market (TAM) considerations. Marketing in SaaS: Explores the unique aspects of marketing in the SaaS industry, such as managing free and freemium models. Using data effectively: Emphasizes the importance of leveraging data, including tools like Google Analytics, to understand user behavior and optimize marketing strategies. | |||
| #32 3 Content Marketing Genres Every B2B Company Needs with Josh Spilker | 16 Mar 2021 | 00:32:18 | |
In today’s episode, I chat with Josh Spilker, a B2B content marketing consultant and founder of Growthcontent.io. He just launched his own consultancy but has been working in content marketing with companies like ClickUp, Toptal, and Workzone for years. Josh says that in content marketing, there are three main genres: brand, thought leadership, and education/search. They all play together but are usually not very well coordinated. There are also different expectations for how the different genres should perform. Each type of content is essential but understanding the jobs of each type, and what goals they can help your business reach, is essential to the success of your strategy. In this episode we talk about:
Timestamps: 0:58 - Josh Spilker and his journey into content marketing 4:50 - How does content marketing drive companies with a long sales cycle 6:32 - The three genres of content and their role in strategy 9:40 - The first step when setting up content marketing for a startup 10:58 - Growth hacking vs content marketing 13:00 - Growth hacking experiments 16:00 - Finding balance between technical SEO aspects and quality content 18:25 - What’s next for Growthcontent.io? 22:52 - How do you balance out topic clusters in your content calendar? 25:45 - Are you building a publication or are you building a library? 27:45 - Is the word blog becoming outdated? 30:18 - Making changes to evergreen content because of COVID Connect with Josh Spilker on LinkedIn and check out his website Growthcontent.io. Resources mentioned in this episode: Ryan Holiday - Growth Hacker Marketing While you’re here: Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher) | |||
| #31 SEO Optimization in the Short-Term Rental Industry, With SEO Consultant Damian Sheridan | 10 Mar 2021 | 00:22:31 | |
Damian Sheridan joins me on today’s episode. He’s the director of The Book Direct Show, an event for property managers who want to learn how to generate more direct bookings. He’s also an SEO consultant for short-term rental and property management companies and has nearly two decades of experience in the industry. In the short-term rental industry, business owners know that SEO is something they need to do but don’t know how to do it. It’s a long, ongoing process involving optimizing content, recycling it, link-building, and data-driven decision-making. In today’s chat, we talk about setting achievable goals with SEO, how to approach your content depending on those goals, and what a healthy approach to content-driven SEO looks like. In this episode we talk about:
Timestamps: 0:50 - An intro to Damian Sheridan 3:30 - The SEO process in the short-term rental industry 5:05 - Content quality vs content quantity 6:45 - What’s the definition of “good SEO results” with content? 9:03 - Email marketing in the short-term rental industry and where people go wrong 10:40 - How to balance SEO between TOFU, MOFU and BOFU content 14:00 - Diversifying from OTAs in the short-term rental industry 17:37 - How Damian gets experts to speak at The Book Direct Show Connect with Damian Sheridan on LinkedIn or find him at seoconnect.co.uk. While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher) | |||
| #30 How Your Business Can Benefit from Your Mistakes with Chris Maughan, CEO of I-PRAC | 03 Mar 2021 | 00:33:36 | |
In today’s episode, I have Chris Maughan, founder of I-PRAC, a verification platform for the short-term rental industry. I-PRAC was born from the need for a reputable way to certify rentals to prevent consumers from becoming victims of fraud. They are now the leading global certification for the short-term rental industry. Chris is also the CEO of AES events group in Cannes, providing accommodation and event management for corporate clients like Twitter, Spotify, Microsoft, FOX and Disney. Building I-PRAC was no walk in the park for Chris. He made mistakes, as all business owners do, but stresses the importance of learning from those mistakes and moving forward. As his mother always said, “don’t make the same mistake twice”. Continuous learning, whether from mistakes made or still stacking is the key to becoming a successful business owner. Chris walks us through his journey in building his business, and the lessons he learned along the way. In this episode we talk about:
Timestamps 1:30 - An intro to Chris Maughn and I-PRAC 5:00 - Fraud in the short-term rental industry 8:10 - Marketing & fraud-prevention 11:27 - Challenges and lessons in starting I-PRAC 15:57 - How to identify whether your outsourcing is the problem or your own systems 21:05 - Choosing what components to outsource 23:30 - I-PRAC - Skillshare partnership 26:35 - Importance of skill stacking and consistent learning Connect with Chris Maughn on LinkedIn or reach out via email at chris@i-prac.com. While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #29 Choosing Effective Marketing Channels with CGO Oren Greenburg | 24 Feb 2021 | 00:34:01 | |
In today’s episode, I talk to Oren Greenburg, the Chief Growth Officer for Kurve, a marketing consultancy helping enterprises and startups navigate growth through digital marketing. They’ve worked with many big names like Canon, Investec and Lifecake, plus have been featured in publications by HubSpot, Zapier and Adweek. Digital marketing is, in Oren’s word, “his cup of tea” Almost every channel can be validated in a shorter time frame by using paid advertising. It allows you to quickly identify whether a channel is the appropriate one for your audience based on the results. If your ad campaign flops, then likely your audience isn’t using that specific channel. There are a few levels of where things can go wrong: the channel level, the audience level, the message and the conversion funnel. Oren talks deeper about each level and how to avoid the most common mistakes. In this episode we talk about:
Timestamps 0:35 - Fun facts about Oren Greenburg 3:09 - About Kurve 4:27 - Finding the right marketing channels 7:15 - Did you pick the wrong channel? Or are you just using it wrong? 11:15 - The 4 areas where things can go wrong 11:38 - Writing a good CTA 13:50 - Mistakes that SaaS companies make 20:07 - What’s the RIGHT way to start? 24:25 - Funnels vs channels 27:00 - Restructure your concept of brand building 31:34 - Identifying if your marketing sucks, or your product does To connect with Oren Greenburg follow him on LinkedIn, and be sure to check out his consultancy, Kurve. While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #28 How Boostly Grew Their Traffic by 200% By Leveraging Their Podcast with Mark Simpson | 17 Feb 2021 | 00:55:47 | |
Today, I chat with Mark Simpson. He’s the founder of Boostly, which offers website design and content creation coaching for people in the short-term rental industry. He’s spoken at various events and conferences, such as the Short Stay Show, and has won the “Best Use of Social Media” award at the Shorties Awards. He also hosts The Boostly Podcast, which is now in its 9th season. Over the 9 seasons of the Boostly Podcast, Mark has had to consistently come up with topic ideas that resonate with his listeners. Content needs to be relevant, engaging and include notable guests who can provide valuable insight into all aspects of the industry. Mark gives us tips for preparing for podcasts, including how he comes up with the content he’s going to discuss. We also dive deep into the process he uses to get notable guests onto his podcast and how it’s contributed to a 200% growth in traffic. In this episode we talk about:
Timestamps 0:01 - Intro to Mark Simpson 3:38 - About the Boostly Podcast 7:40 - The power of podcasts 11:19 - How to prepare for a podcast/come up with questions 17:30 - Building relationships in any industry 18:50 - How do you approach big name people to be on your podcast 24:00 - Engaging on social media to build connections 29:00 - Incentivizing your guests audience to connect with you 32:20 - Repurposing your podcast 37:30 - How to ensure your team repurposes the right part of your blog 43:00 - Getting more guests through your guests 44:45 - Letting go of control - the importance of outsourcing Connect with Mark Simpson on LinkedIn and make sure to check out Boostly on Instagram, Twitter, and Facebook. You can also listen to the Boostly Podcast on YouTube, Spotify or Apple Podcasts. Resources mentioned in this episode: Traffic Secrets by Russell Brunson on Audible How to Find Great Virtual Team Members - Blog post by Tega Diegbe While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #27 From 0 to Market In Months: An Interview With The Founder of Revyoos, Christophe Salmon | 10 Feb 2021 | 00:22:10 | |
In this episode, I talk with Christophe Salmon, Co-founder of Revyoos - the only review aggregator in the vacation rental industry and winner of the VR Tech award. He started in the short-term rental industry as a property owner in 2006 and started his own property management company in 2016, managing 40 units in Costa Blanca. As the owner of a property management company Christophe was looking for ways to get the most out of his property reviews, and struggled to find a platform or solution that would give him control over his reviews. Thus, Revyoos was born. Like with any startup, there are always challenges getting it off ground. The biggest challenges that Christophe faced with Revyoos were:
After the product is rolling, you can shift focus into creating partnerships with companies, collecting feedback from users, and using that to develop new and improved features. In this episode we talk about:
Timestamps: 0:01 - An introduction to Christophe Salmon 2:26 - How Revyoos was born 5:00 - Creating a software that addresses everyone's needs 7:39 - Challenges with getting a new platform off the ground 11:00 - Strategies and future plans to grow Revyoos 12:27- New features coming soon on Revyoos 14:02 - Developing your product road map 15:05 - Biggest lessons as a startup founder 18:30 - Don’t wait until your product is “ready” Connect with Christophe Salmon on LinkedIn, and be sure to check out Revyoos.com!
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #26 Benchmark Report: How Lodgify Built Its Content Marketing Strategy with Carla Chicharro | 03 Feb 2021 | 00:25:51 | |
In today’s episode, I chat with Carla Chicharro, the marketing manager and head of the content team at Lodgify. She built their content strategy from the ground up and now they have content that outranks Airbnb! So, how did they create an effective strategy that not only drives traffic but conversions as well? When you’re building a content strategy from scratch Carla suggests focusing on the quantity first. Create as much quality content as you can, using extensive keyword research and research through forums, articles and competitor blogs. Even to this day Lodgify still gets 60% of its monthly traffic from their old content. Lodgify splits their content between the three stages of the sales funnel: TOFU, MOFU and BOFU, though they now focus on quality over quantity. Carla talks us through all the steps of creating and implementing a content strategy that works! In this episode we talk about:
Timestamps : 0:45 - Introduction to Carla 2:30 - The structure of the Lodgify content team 4:06 - Planning out, and implementing content strategy 6:15 - Quantity, then quality 7:35 - Re-optimizing old content 10:45 - Defining leads 11:33 - Content strategy experiments gone wrong 14:50 - Content strategies that work! 18:35 - Lead nurturing tips 21:20 - Importance of lead nurturing 22:44 - Using content software and applications Connect with Carla Chicharro on LinkedIn or email directly at carla@lodgify.com. While you’re here: Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #25 Simon Lehmann on Consulting Secrets and Forecasts About Vacation Rental Tech | 26 Jan 2021 | 00:30:03 | |
In this episode, I am speaking to Simon Lehmann, the CEO and Co-Founder of AJL Atelier, a consulting firm for the short-term rental industry. They consult tech companies and operators in hospitality and vacation rentals, help them build their strategy and recently partnered with Hotel.School to launch a series of hospitality courses. They are the go-to partner in the vacation rental industry. For tech companies in the short-term rental industry having the correct strategy is paramount. This is especially true in the current global climate, as COVID continues to make its mark on the tourism industry. It’s essential for companies to understand how the market is structured and have a clear image of what they want to achieve. Simon challenges tech providers to think about what their future role is in the industry and how they will expand and grow. Survival is going to be difficult, and leaders need to step out of their daily wheel to look at their companies from an outside standpoint. How does the industry see your business, how do investors see your business, and what are they looking for? We talk about:
0:02 – Intro to Simon Lehmann 1:26 – Adapting strategy during COVID 5:30 – How AJL works with tech start-ups 6:50 – What tech startups need to think about when building their strategies 9:02 – Finding balance between specialization and doing a bit of everything 12:00 – Understanding your core and what you should outsource 14:57 – What are the current tech needs in the short-term rental industry? 17:54 – Why do PMSs keep changing their strategy? 20:00 – What strategies are working well? 23:15 – Leveraging user forums to find out customer needs 26:16 – How to incentivize customers to actually talk to you Connect with Simon on LinkedIn, via email, or check out his website ajlatelier.com
Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #24 Jasper Ribbers On How STR Operators With Hundreds Of Listings Choose Tech | 20 Jan 2021 | 00:23:19 | |
In this episode I interview Jasper Ribbers, the CEO of Get Paid for Your Pad, co-founder of Short-Term Rental Legends and co-founder of Short-Term Rental Profit Academy. Success or struggle in the short-term rental industry right now is highly based on where your listings are in. Urban listings are struggling while traditional vacation destinations—especially secluded ones, are flourishing. Since everyone wants to leave the city, operators that have remote properties are seeing a huge influx of bookings and having a record year. As operators grow from a few units up to 50+ units, operators who work with Jasper and his partner Eric grow small business owners to the CEO of a large company. In order to scale, they have to take themselves out of the equation and leverage software that is available to them. They have to become more efficient, or there are other players who will take their market share. That’s where SaaS companies have an opportunity to help operators:
0:01 – An intro to Jasper Ribbers 1:12 – The current situation for short-term rental operators 4:00 – Connecting the community of short-term rental operators 5:19 – Discussing new tech in the industry 7:37 – The biggest software needs of operators 10:35 – What the tech stack of larger operators looks like 12:51 – How can new tech get into the inner circle 15:00 – What kind of content is resonating with high-level operators? 17:25 – Current trends in the STR industry Find all of Jasper's short-term rental resources at Get Paid For Your Pad, STR Mastermind and the Short-Term Renal Profit Academy. Or connect with Jasper Ribbers directly on Instagram.
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #23 Florian Montag on Hoteliers and How They Choose Software: State of The Industry | 13 Jan 2021 | 00:33:59 | |
Today I talk with Florian Montag, the CEO of HotelHero, a platform that helps hotels to buy new tech. He’s also one of the creators of the Smack podcast, where they interview other leaders in the hospitality industry. HotelHero came to life because of a need for hotels to find tech that works for them. It’s still a very current problem. There’s been a very recent shift from on-premise tech to tech that is cloud-based. Where vendors needed to be local in-order to serve their customers' needs, they no longer need to be. They can now use 30+ apps, from guest experience to marketing, but they need help locating the most effective options. Hoteliers will seek changes to their tech stack in order to stay competitive in the industry or address any operational issues they are facing. These could be staff-related, guest-related, or may help them to reduce their costs. If tech offers an opportunity for increased revenue, then hotels are looking to jump on board. Florian breaks down how tech companies can stand out and get in front of hoteliers who are seeking new tech. In this episode we talk about:
Timestamps: 0:30 – An intro to Florian, HotelHero and Smack 4:35 – Choosing authorities to interview 6:00 – How COVID has impacted the podcast/content 11:00 – Why do hotels struggle to find new tech? 13:53 – What drives hotels to want to change their tech stack? 16:00 – What should tech companies do to stand out to hotels? 19:50 – The HotelHero index 24:00 – Are hotels buying more tech because of COVID? 27:05 – Effective tech strategies 30:30 – New tech tools that are taking off during COVID
Connect with Florian Montag on LinkedIn, or via the chat on HotelHero.tech. Also, tune into his podcast, Smack, for all things hospitality tech.
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| Building trust and authenticity in B2B marketing with Ana Laura Zain | 20 Jan 2025 | 00:25:02 | |
In this episode of Executive Conversations Ana Laura and Maeva discuss the importance of building relationships and connections with leadership and key stakeholders within an organization. She emphasizes the need to bridge the gap between marketing and sales, focusing on mutual understanding and collaboration to drive business growth. Ana Laura also highlights the role of data in storytelling, using it to align marketing efforts with business goals and demonstrate ROI. We get an insight into her approach to handling resistance and fostering buy-in for long-term strategies, particularly when short-term results are lacking. The conversation also covers the challenges of budget allocation, using data to justify investment in marketing initiatives, and securing support from executives. | |||
| #22 Identifying the Gaps in Your Marketing Efforts with Laurie Kelly | 06 Jan 2021 | 00:32:21 | |
Today I chat with marketing expert Laurie Kelly about creating content that your audience wants to consume and identifying where you may have gaps in your current marketing efforts. Today I chat with Laurie Kelly, a marketing expert with 17-years of experience in the marketing world. Laurie is the chair of the RevGenius marketing channel on Slack. We dive into demand generation, the new trends in marketing and why we shouldn’t get caught up in them. At its core, marketing has always remained the same. You need to identify what types of content your clients want to consume and feed it to them. Additionally, Laurie says “you don’t want to necessarily feed somebody who is not going to be eating. We want to make sure we are feeding those who are actually hungry and coming to the club.” In this episode we discuss
Timestamps 1:47 How do you market to marketers? 5:15 What do your clients want to eat? What content do they want to consume? 5:40 How to re-engage people who have dropped off 8:55 The biggest trends in marketing right now 10:45 Demand generation vs. lead generation 12:45 How to get into the mind of your client 13:50 How an accountant is also a marketer 18:50 Bad news travels faster than good news 20:30 Word of mouth marketing – using your customers as marketers 22:14 Shift in mindset – everyone in a company contributes to marketing 25:30 Identifying the gaps in your marketing efforts 28:40 What to do when your description of your product doesn’t match your clients Join the RevGenius slack community by applying here. You can connect with Laurie via her LinkedIn. While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #21 Leveraging Your LinkedIn Networks To Generate More Sales | 09 Dec 2020 | 00:38:03 | |
In this episode, I talk with Belinda Aramide, a LinkedIn sales coach teaching service-based entrepreneurs and sales executives how to generate more sales by using their LinkedIn Networks. Before you can even start reaching out to potential buyers it’s important that you optimize your LinkedIn profile so that when people land on it, they get a good sense of what it is that you do and how you help people. Then, you can start creating content so that people can see the depth of your understanding and knowledge in that area because it helps build trust. Belinda lets us in on her system for crafting the perfect DM on LinkedIn. You’re not making a cold sales pitch. You need to build a connection first and do it in a genuine way, and Belinda tells us how to do that. In this episode we discuss:
Timestamps 1:26 – An introduction to Belinda Aramide 4:45 – When should you start using your LinkedIn for sales? 6:05 – Getting the foundation of your LinkedIn right 7:12 – Initiating the sales conversation 9:05 – How you should be spending your time on LinkedIn 13:42- Get to know the people you’re pitching to 18:30 – Have multiple plays for initiating a conversation 20:50 – Identify their objections 22:00 – LinkedIn is no longer just a database 23:55 – Should the CEO and their teams be behaving the same on LinkedIn? 25:30 – Getting employees to buy-in to LinkedIn sales tactics 28:45 – LinkedIn current trends 31:10 – The secret is showing up 33:30 – Where to start with your LinkedIn sales strategy You can connect with Belinda Aramide on LinkedIn, or check out her website BelindaAramide.com for more resources on generating sales with LinkedIn.
Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #20 How SaaS Companies Can Give the Perfect Demo | 02 Dec 2020 | 00:26:50 | |
Today I chat with Matt Wolach, a sales coach for SaaS companies and SaaS leaders. He’s been in the SaaS industry for 15 years and helps companies to remove their roadblocks when it comes to closing deals and making sales. He has helped his clients double their close rates with his deal processes and we talk about how they make that happen. The perfect deal process can be broken down into 4 main parts:
The entire process needs to be evaluated, from when a lead comes in all the way to close. Matt touches on some of the biggest struggles that he notices companies facing when it comes to their deal processes, and how to overcome those to create a process that actually works. In this episode we talk about:
Timestamps 0:47 – An introduction to Matt Wolach 2:25 – What is the perfect deal process 5:00 – How to educate your potential buyers 8:36 – Using video in the deal process 10:22 – Applying the D.E.A.L. principals 12:24 – When does a lead enter your sales process? 14:00 – When does marketing hand off leads to sales? 16:30 – Defining leads 17:40 – Biggest challenges in sales 20:20 – Lead the call 23:00 – How to open a call You can connect with Matt Wolach on LinkedIn, or check out his website Xsellus.com
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #19 CEO of TheHouseMonk Forecasts the Future of Technology in Real Estate | 25 Nov 2020 | 00:26:56 | |
On today’s episode we chat to Ajay Kumar, the CEO of TheHouseMonk, a company focused on solving problems in the real estate industry using technology. They help real estate businesses sell and manage their real estate profile, and serve over 100 clients in 12 different countries. He ran a property management company for many years prior to shifting into the software space so he understands the industry from both sides. He offers some interesting insights on how technology actually impacts the real estate industry from an insider perspective. As real estate is a touch & feel industry, it relies on offline interactions and relationship building. That said, there are many forms of technology that can help real estate businesses to operate more effectively. Ajay gives us his predictions on how technology will develop in going forward, and which types of software will be most useful. In this episode we talk about:
Timestamps 1:25 – An intro into Ajay Kumar 3:43 – How property management and real estate compares to other top industries 8:48 – The impact of tech on the real estate industry 10:10 – The importance of having an extremely valuable product 11:15 – Networking and word-of-mouth marketing in the industry 13:00 – Don’t compromise on your team (hire experts) 14:10 – Using LinkedIn to capture attention 16: 35 – How TheHouseMonk gets customers 17:50 – How things have changed since the pandemic? 19:44 – The perks and struggles of having a remote team 21:50 – Solving the culture problems of working remotely 23:15 – Predictions for technology in real estate Connect with Ajay Kumar on LinkedIn, TheHouseMonk and his blog RealEstatexTechnology.
While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #18 Why Do We Keep Screwing Up Demos? | 09 Nov 2020 | 00:24:54 | |
Today I’m chatting with Ed Jaffe, a presales expert from Demo Solutions. They provide demo training, demo consulting and demo pitch decks; basically, everything for SaaS companies to get their demos right and stop losing leads. Forget everything you thought you knew about pitching your software. It’s not about bigging up your product, poking at client pain points or comparing yourself to competitors. So, how do you successfully demo your product? Many SaaS companies face similar challenges when it comes to effectively demoing their products. When you have 45 minutes at best to run a demo, you need to use that time to the fullest, and Ed tells us how to do that. In this episode we talk about: •Demo audits •What companies are doing wrong in demos •What your demo should actually look like
Timestamps 0:40 - An intro into Ed Jaffe 2:13 – What is presales? 4:18 – Where people are going wrong in demo 7:10 – Things that drive customers to make a change (invest in new software) 8:17 – Customers already know their own pain points 9:14 – What should a demo actually look like? 12:00 – Using cultural references to connect with clients 13:45 – Demo audits 15:45 – How do you salvage a bad demo? 17:37 – The most common challenges SaaS companies experience with demos 19:20 – When you should make your big claims 21:16 – Tips for getting your clients to buy-in to your demo You can link up with Ed on LinkedIn, or visit his website DemosWinDeals.com.
While you’re here Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing Visual – YouTube Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher) | |||
| #17 Matt Landau's Tips For Tech Companies In the Short-Term Rental Industry | 30 Oct 2020 | 00:28:55 | |
We speak to Matt Landau, founder for VRMB, about vacation rental tech and what short-term rental operators are looking for. | |||
| #3 - How Lemist Has Created A Bootstrapped Linkbuilding Machine | 12 Oct 2020 | 00:37:19 | |
An interview with Ugljesca Djuric, Head of Content at lemlist. We talk about how he manages linkbuilding and the SEO content strategy of bootstrapped lempire. | |||
| #14 - How to Align Sales and Marketing to Reach Revenue Goals | 12 Oct 2020 | 00:26:45 | |
A chat with Larry Long Jr, sales coach, about the best way to align marketing with sales goals. | |||
| #8 - How a Personal Brand Always Generates More Revenue Than a Company Brand | 12 Oct 2020 | 00:34:55 | |
A chat with Dot Lung, the Mother of Social Media Dragons, about building your personal brand even if you want to grow your company revenue. | |||
| #6 - How iGMS Used Content to Scale From Near-0 Budget to a Leading SaaS Company | 12 Oct 2020 | 00:27:27 | |
Today we chat with Inna Shevchenko, CMO of iGMS, a property management software about how she built a team and scaled her SaaS company. | |||
| Internal Marketing Strategies for GTM Leaders: Matt Klingbeil's Perspective | 06 Jan 2025 | 00:28:06 | |
Summary
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| #12 - How to Use Conversational Chatbots and Still Build Authentic Relationships | 12 Oct 2020 | 00:35:16 | |
A chat with Max Brigada, founder of ADA On Cloud and convergent marketing. | |||
| #16 - The Secrets to Running a Facebook Group With 15k+ Members | 12 Oct 2020 | 00:34:20 | |
A chat with Tanya Hayles, founder of Black Moms Connection, as well as an events producer and freelance writer, about running large Facebook groups. | |||
| #4 - How Customer Listening Helped This SaaS Company Dominate The Short-term Rental Industry | 12 Oct 2020 | 00:24:26 | |
A chat with Margot Schmorack, CMO of Hostfully, about how they listened to customers to help them pivot and grow into the company they are today. | |||
| #2 - Creating a Positive Mental Health Space in a Remote Work Team | 12 Oct 2020 | 00:33:02 | |
In this video, we chat with George Bell, Marketing Manager at Sanctus, which is a startup whose mission is to make mental health mainstream. We talk about how to create a positive mental health space in a remote team to increase performance, profit, and to be a good company! | |||
| #10 - Rentals United’s Secret To Growing Their Vacation Rental Industry SaaS | 12 Oct 2020 | 00:33:28 | |
A chat with Vanessa de Souza Lage, CMO of Rentals United, about how they grew their vrtech business. | |||
| #5 - Breaking Down the Sales Funnels of SaaS Companies with Jake Stainer | 12 Oct 2020 | 00:28:05 | |
A chat with Jake Stainer, co-founder of Outreach Humans, about SaaS sales funnels and where startups should focus their acquisition strategies. | |||
| #15 - How to Use Strategic Narrative to Solve Your Customers’ Pain Points | 12 Oct 2020 | 00:34:16 | |
A chat with Zineb Layachi, CMO in Residence and co-founder of pitch slap, about how to use strategic narrative to solve your customer's pain points. | |||
| #13 - The Secrets About Link Building They Never Told You | 12 Oct 2020 | 00:18:46 | |
A chat with Italo Viale, co-founder of Outreach Humans, about backlink building and how to prioritize keywords and external links. | |||
| #11 - The End of Done-For-You Marketing: How and Why to Involve C-Levels in Your Marketing | 12 Oct 2020 | 00:34:16 | |
A chat with Joe Sullivan, founder of g76, a content marketing agency for the manufacturing industry. We talk about getting your C-levels and subject matter experts involved in content creation. | |||
| #7 - How to Get Everyone In Your Team Involved In Customer Persona Development | 12 Oct 2020 | 00:20:37 | |
A chat with MJ Peters, VP of Marketing at Firetrace. We chat about customer avatar development and how she got her whole team involved. | |||
| Rewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza | 16 Dec 2024 | 00:29:49 | |
Summary
Takeaway Importance of executive buy-in:
Detailed planning and execution:
Budgeting challenges:
Data-driven storytelling:
Marketing strategy in SaaS:
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| #9 - Using Your Own Community to Increase Organic Reach by 250% | 12 Oct 2020 | 00:32:24 | |
A chat with Kevin Markowski, CEO of Spitche, a community engagement platform that helps you overcome the Facebook algorithm. | |||
| #1 - How Typeform's Branding Experiments Guided its Content and Product Strategy | 07 Oct 2020 | 00:36:33 | |
A chat with Alex Antolino, Creative Director of Typeform, about their brand story and how experimenting helped guide their interconnected branding, product and content strategy. | |||
| Earning a seat at the table: showcasing marketing's impact with Lauren Lang | 02 Dec 2024 | 00:30:18 | |
Summary Communicating value effectively: Emphasizing that communication happens not just at the speaker's mouth, but at the listener's ear. It’s essential for marketing leaders to think about how they communicate value to executives and ensure it’s framed in a way that resonates with the listener's perspective. The power of framing and narrative: Marketing leaders must frame their contributions and value in a way that highlights their impact, especially when navigating executive conversations and securing buy-in for long-term initiatives. Navigating layoffs: In the context of layoffs, the importance of demonstrating your value to the organization becomes even more critical. It’s not just about doing the right things, but about making sure that your efforts are clearly understood and aligned with company goals. Strategic value in marketing: Marketing leaders need to strategically show their worth and reinforce their contributions to the company's success, not just through metrics but by aligning with the broader organizational goals. The importance of data and storytelling: Data alone is not enough; it must be used to tell a compelling story that helps executives understand how marketing contributes to business growth and aligns with long-term company goals. Takeaways Effective executive communication: Lauren discusses the importance of understanding how communication happens, emphasizing the need to communicate value in a way that resonates with executives and stakeholders. Framing value for buy-in: The conversation explores strategies for framing the value of marketing work so it is understood and appreciated at all levels, particularly in the context of securing executive buy-in. Navigating layoffs and value recognition: Lauren reflects on the role of value recognition in organizational decision-making, and how marketing leaders can work to ensure their teams are seen as essential during times of uncertainty like layoffs. Data-driven storytelling: The importance of using data to tell a compelling narrative that aligns with business goals is discussed, including how data can be leveraged to demonstrate marketing's impact. Strategic marketing leadership: The episode covers how marketing leaders can build a strong case for marketing initiatives, even in the face of challenges, by strategically aligning their motions and messaging with the business’s core objectives. | |||
| Building influence without direct authority in marketing with Shana Haynie @MoEngage | 03 Sep 2024 | 00:28:27 | |
“It’s not just about getting things done, but doing it in a way that doesn’t ruffle feathers while making sure people are on your side. “ Shana Haynie, Head of Content & Organic Growth at MoEngage In this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares her experience managing content strategy across global regions. She discusses building relationships, influencing without direct authority, and navigating complex content challenges. Shana also details how she drives SEO results, collaborates with web ops teams, and ensures alignment across different regions. In this episode, we talk about:
Takeaways
Time chapters [00:06] Introduction [01:54] Early career challenges: transitioning from content creation to strategy [06:40] Scaling successful inbound marketing strategies [10:45] Managing SEO and content strategy across seven global regions [14:36] Building relationships and collaboration across international teams [18:40] Overhauling content production and publishing processes [23:40] Collaborating with web ops and overcoming technical SEO challenges [26:48] Handling leadership pressure for both short-term and long-term results About Shana Haynie Shana is the Head of Content and Organic Growth for MoEngage's North America region and has over a decade of marketing experience helping businesses reach and engage their customers through strategic storytelling. When she isn't writing or editing, you can find her playing pickleball, dancing to hardstyle, singing karaoke, or walking her dog, Dexter. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||
| The dynamics of reporting to different stakeholders with Lisa Vecchio | 20 Aug 2024 | 00:31:21 | |
“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strategies, and working closely with executive teams to ensure the success of marketing plans. She talks about adapting to new perspectives, building strong relationships, and using data to demonstrate the value of long-term marketing initiatives. In this episode, we talk about:
Takeaways
Time chapters [00:06] Introduction [01:55] Building marketing skills through stakeholder communication [03:57] Presenting marketing experiments to leadership [06:27] Reporting to different executives: CEOs, CMOs, and CFOs [11:39] Addressing short-term focus in marketing [14:10] Experimenting with new tactics and channels [19:34] Training teams for budgeting and resource allocation [25:46] Navigating rebranding and website launches as a new marketing leader About Lisa Vecchio Lisa is a CIM Chartered Marketer with nearly two decades of global experience in B2B marketing. She has successfully led marketing, PR, brand, and growth teams at various SaaS companies including Aircall, Hootsuite, Expedia Group, Wiley, and early-stage startups. Motivated by driving ROI and revenue through creative strategies, Lisa is a champion of brand and community building. She prioritizes strong collaboration with sales, customer success, and partnership teams, and is enthusiastic about the future of AI to enhance marketing practices. A cultural enthusiast and avid traveler, Lisa has successfully built international teams while living in New York, Melbourne, and London. | |||
| Creativity on a Budget with Jobylon's Tove Hernlund | 13 Aug 2024 | 00:23:25 | |
"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon
In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative problem-solving when faced with budget cuts, the value of mentorship, and how to secure buy-in for innovative ideas. Tove also highlights the significance of being adaptable and prepared when pitching new strategies in the B2B space. In this episode, we talk about:
Takeaways
Time chapters [00:06] Introduction [01:55] The power of mentorship. [05:23] The art of selling internally. [08:35] The value of trying unconventional marketing strategies. [12:44] Success stories: Using creative video marketing in B2B. [15:10] The importance of a supportive leadership team for innovation. [17:16] Pitching new ideas with data and preparation. [19:59] Building a strong network and learning from peers in the industry. [22:27] Conclusion About Tove Hernlund Tove Hernlund, Marketing Team Lead at Jobylon, with both a Bachelor's and Master's in marketing and a strong background within startup SaaS and B2B marketing. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||
| Crafting the perfect pitch with Devin Reed @theReeder | 05 Aug 2024 | 00:31:31 | |
"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about" Devin Reed, Founder, The Reeder In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as starting with a CEO slide, speaking the C-suite's language, using compelling data, and presenting a clear vision. He stresses the importance of confidence and conviction when pitching ideas, ensuring they align with the company's strategic goals. Devin also highlights the significance of audience growth and the challenge of educating leaders on its value, advocating for concise and focused presentations. In this episode, we talk about:
Takeaways
Time chapters [00:07] Introduction [01:04] Devin Reed's background [03:00] Challenges in gaining buy-in for marketing [05:29] Understanding and aligning with CEO priorities [07:10] The concept of the CEO slide and its significance [10:58] Building and leveraging audience trust [12:35] Dealing with skepticism and objections [15:24] Organizing presentations for executive audiences [19:47] Communicating vision and excitement in pitches [21:09] Importance of confidence and conviction [22:15] Learning from past experiences and refining strategies [26:54] Encouraging and handling audience input [29:38] Wrap up About Devin Reed Devin was previously the Head of Content at two billion-dollar startups (Gong, Clari). He’s currently the Founder of The Reeder where he helps SaaS companies design and execute content strategies that grow audience, brand and pipeline. He also hosts the YouTube show and podcast, Reed Between The Lines, and publishes a weekly newsletter about content strategy and marketing.
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| Strategic Alignment: From Vision to Execution with William Chia @Styra | 30 Jul 2024 | 00:29:46 | |
“What’s more critical to me than reporting structures is strategic alignment. What is strategically and critically important to the business? “ William Chia, VP of Marketing at Styra In this episode of Executive Conversations, Maeva Cifuentes interviews William Chia, the VP of Marketing at Styra. They discuss the challenges of getting buy-in from various stakeholders in the go-to-market space. William shares his experience of building the skill of negotiation and persuasion throughout his career as a marketer. They also discuss the importance of strategic alignment and how reporting structure is not the sole determinant of success. William shares a story of disagreeing and committing to a decision that went against his beliefs, which turned out to be a successful move. He also shares a story of influencing a change in the go-to-market motion by transitioning from a traditional MQL-based model to an account-based motion. In this episode, we talk about:
Takeaways
Time chapters [00:01] Introduction [02:36] Learning leadership skills in marketing [04:15] The role of product marketing and leadership by influence [06:45] Reporting structure and its impact on marketing strategies [10:30] Strategic alignment vs. reporting structure [13:26] Navigating misalignment in organizations [18:00] Embracing transparency in competitive strategy [22:11] The power of Bezo’s disagree and commit [25:57] Achieving buy-in for strategic changes [28:31] Conclusion and final thoughts About William Chia Product-minded storyteller who's been crafting both code and copy since the late 90's. Obsessed with customers, I leverage both qualitative and quantitative research to make data-driven decisions. With the heart of a teacher, I make others around me better. Proven track record of driving go-to-market strategy, sales enablement, content, messaging, and positioning for new technologies in new markets. Connect with William here.
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| Marketing’s Role in Training AI (and Teams) with Rachel Weeks | 09 Jun 2025 | 00:23:26 | |
In this episode of Executive Conversations, Maeva Cifuentes speaks with Rachel Weeks, former VP of Marketing. Rachel shares her experience leading B2B SaaS marketing teams and how she’s adapting to the rapid rise of AI across GTM functions. She discusses why AI should be treated like a junior hire, not a plug-and-play solution, and why marketers today are responsible for training not just their teams but also their tools and their execs. Rachel unpacks how leadership roles are shifting under PE influence, the blurred lines between marketing and sales, and how org structure impacts your ability to lead. She also reflects on how pressure to perform is rising faster than teams can realistically adopt AI, and why marketers need to stay grounded in strategy, not hype. | |||
| Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate | 23 Jul 2024 | 00:29:28 | |
“Take risks. Don't be shy. Throw every idea against the wall—you never know what's going to stick.” - Chris C. Anderson, VP, Head of Content @GleenSlate
In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the unique challenges of different industries. Chris shares his tips on saving data from past campaigns, tailoring pitches to various stakeholders, and embracing risk in marketing. He also highlights the importance of identifying what resonates with executives and using experimentation to support new ideas. In this episode, we talk about:
Takeaways
Time chapters [00:00] Introduction [00:50] Chris’s role at Greenslate [01:20] Building relationships in the remote workspace [02:33] How past experiences can influence current strategies [04:50] Pitching ideas and presenting data [06:26] Bridging industry differences with core principles [08:20] Experimentation as a proof point [09:58] Handling long-term initiatives with limited resources [12:02] How to condense detailed research into effective pitches [14:04] Collaboration for successful pitches [17:18] Managing short-term vs. long-term initiatives [18:37] Adapting to industry changes [21:31] Building frameworks in startups vs. established companies [25:10] Challenges in high-stakes environments like banking [27:38] Final thoughts and advice About Chris C. Anderson Chris C. Anderson is currently VP, Head of Content at GreenSlate, a Top Voice on LinkedIn with 105k followers, and he runs a newsletter called Career Forward. With over 15 years of experience in digital content, content strategy, and digital media, Chris has built and led teams, created and executed regional and global strategies, and launched and managed multiple brands and products across various industries and platforms. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||
| From Traffic to Tangible Results with Jakub Rudnik @Softr | 16 Jul 2024 | 00:28:07 | |
In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effective experimentation, clear ROI demonstration, and the evolving role of content marketing in different organizational contexts. In this episode, we talk about:
Takeaways:
Time Chapters: [01.27] Introduction [03.30] Jakub's experience at G2 and the importance of proving ROI [06.06] Building attribution and balancing short-term and long-term strategies [10.01] The role of experimentation in marketing at Scribe [12.48] Moving to ActiveCampaign and bridging PLG with sales-led growth [16.45] Challenges and strategies in proving new marketing ideas at ActiveCampaign [21.44] Current role at Softr and the supportive culture for experimentation [24.30] Best practices for pitching marketing experiments [26.50] Wrap-up and key takeaways from the conversation About Jakub Rudnik: Jakub is the Head of Content and & SEO at Softr.io, a no-code platform for building internal tools, portals, and other apps. He previously was Head of Content at ActiveCampaign, Scribe, and G2, and he advises early stage companies on content and growth. He also teaches digital journalism and communications classes at DePaul University in Chicago where he lives. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||
| Aligning Marketing and Sales with Gustav Wallberg @Republiken | 09 Jul 2024 | 00:28:42 | |
In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-term goals, and building brand recognition. They discuss the importance of collaboration, earning trust, and finding the right initiatives to focus on. Gustav emphasizes the need for marketers to understand the strengths of their company and leverage them to achieve growth and he shares his journey from B2C to B2B marketing.
Takeaways:
Time chapters: [00:06] - Introducing Gustav Wallberg [01:12] - The pain points of marketing alignment [03:03] - Reporting structure at Alva Labs [04:06] - Importance of sales alignment over CEO buy-in [05:31] - Transitioning from B2C to B2B marketing [07:17] - Marketing’s role in go-to-market strategies [09:55] - Collaborative goal-setting with sales [12:42] - Adjusting marketing strategies based on company strengths [15:04] - Balancing short-term and long-term marketing goals [18:39] - Leveraging internal experts for brand building [20:04] - Practical execution of marketing initiatives [22:55] - Long-term vs. short-term demand gen strategies [24:25] - How to build trust incrementally [27:07] - Wrap-up About Gustav Wallberg: Gustav is a digital marketer at heart, first stepping into a CMO role in a high-volume B2C venture before transitioning into B2B SaaS. At Alva Labs, a Swedish tech scaleup in the HR space, he built the marketing function & GTM strategy, helping them grow ARR by 5x over the last 3 years. CTA Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||
| From Creative to Operational: Julien Sauvage's Marketing Journey @Clari | 02 Jul 2024 | 00:32:46 | |
"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importance of balancing creativity with operational excellence, strategies for getting buy-in from executives, and the impact of effective category design. Julien talks about the need for marketers to understand and use data to measure the success of their campaigns and navigate executive conversations effectively. In this episode, we talk about:
Takeaways
Time chapters [00:06] Introduction [02:42] Julien's journey in developing executive skills [04:39] The importance of tying ideas to targets and budget [06:09] Operational excellence in marketing [08:07] Navigating executive conversations and getting buy-in [10:25] Implementing category design across the organization [12:25] Challenges in executing long-term brand plays [15:30] Getting buy-in from executives vs. team members [17:28] Convincing executives with data and peer validation [19:23] Mindset shifts in marketing [21:26] Measuring the impact of brand & category campaigns [24:29] Successful brand measurement strategies [27:31] Balancing short-term results with long-term brand goals [30:58] Introduction to marketing mix models [32:43] Wrap-up About Julien Sauvage Julien Sauvage is the GVP of Marketing at Clari, leading a dynamic team of exceptional marketers. With over 15 years in tech, including 10 in marketing, his focus is on revenue and AI technologies. He has worked with companies like Salesforce, Gong, and Talend. His goal is simple yet ambitious – to create awareness around Clari’s category, generate a steady inbound flow, and drive the go-to-market strategy. He aims for his products to become essential for customers. Beyond that, he’s involved in mentoring and teaching. And, he admits, he has a soft spot for 🥖 too. | |||
| Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix | 25 Jun 2024 | 00:28:17 | |
Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix. Ran Yosef had extensive experience in various marketing roles before becoming VP of Marketing. He discusses the challenges of gaining executive buy-in, particularly for long-term strategies like SEO. Ran emphasizes understanding your executive team, showcasing the value of proposed marketing strategies, and building trust within your organization. He also provides tips on how to best align your marketing and sales teams to achieve cohesive and effective results. In this episode, we talk about:
Takeaways:
Time Chapters: [00:07.202] Introduction [00:58.467] Ran's journey and how he built buy-in for SEO initiatives [01:55.454] How to apply SEO as a primary marketing strategy [02:54.174] The importance of understanding executive teams for successful buy-in [05:15.838] How to tailor information to different exec’s preferences [07:42.814] Evaluating tech stacks [10:15.682] Aligning marketing and sales teams [13:01.854] Implementing tools to improve processes [16:38.11] How to pitch long-term marketing strategies [17:33.886] Demonstrating the long-term value of SEO to executives [20:09.374] Strategic SEO: Knowing your personas and crafting effective content [24:08.61] Building trust within your organization [27:40.354] Closing remarks About Ran Yosef: Ran Yosef, Glassix’s VP of Marketing, is a leading figure in AI-enhanced customer communication. With over a decade of innovative marketing strategies under his belt, Ran has significantly contributed to the growth of several startups. From SEO to PPC, Demand Generation, and Marketing Ops, Ran has helped numerous companies thrive in highly competitive markets. Hosting the Glassix Spotlight, a leading CX & AI podcast, Ran is deeply committed to the art of storytelling, believing in its power to engage and inspire. Ran’s visionary leadership and unwavering dedication not only drive Glassix’s success but also significantly influence the evolving landscape of AI-driven customer communications. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call | |||