On this episode of Exceptional Leaders, host Dara Mohsenian, Morgan Stanley’s U.S. beverage and household products analyst, speaks with James Quincey, Chairman and CEO of The Coca-Cola Company. Together, they discuss the leadership and cultural decisions that have helped Coca-Cola evolve at global scale—building an organization designed to adapt in moments of disruption and to grow across shifting consumer preferences. Quincey shares how The Coca-Cola Company became a “total beverage company,” why “culture eats strategy,” and what it takes to turn a transformation from an idea into daily execution. They also explore the company’s long runway in emerging markets through Quincey’s “two bottles” framework, and how experience operating in volatile regions shaped his emphasis on agility, judgment, and management development. With a leadership transition ahead as Quincey prepares to step into the role of Executive Chairman, the conversation offers a clear view into what must endure at The Coca-Cola Company: a mindset built for change, and a culture strong enough to outlast any one leader.
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