What happens when someone trained to analyse spreadsheets decides to follow their creative passion?

In this episode of The Evolve to Succeed Podcast, Warren Munson sits down with Joe Hayes, founder of Kindful Creative, to explore his journey from trainee accountant to running a growing video production agency built on the values of kindness, relationships, and human connection.

Joe shares how his early career in accountancy gave him a powerful understanding of business fundamentals, but ultimately left him feeling stuck in a routine that lacked passion. What started as a hobby with a camera quickly turned into something much bigger, eventually leading Joe to take the leap and launch his own creative agency.

Throughout the conversation, Joe opens up about the realities of starting a business, the importance of understanding your numbers, and why relationships and reputation often matter more than aggressive sales strategies.

You'll also hear about the challenges of growth, staying focused as a founder, and how building a business around personal values can shape company culture and client relationships.

If you're thinking about starting a business, changing careers, or building something that aligns with your passions, this episode is packed with honest insights and practical lessons.

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone who might find it valuable.

• Joe Hayes' journey from trainee accountant to creative entrepreneur

• The inspiration behind launching Kindful Creative

• Why relationships are at the heart of Joe's business philosophy

• The risks and mindset shifts involved in leaving a stable career

• Why understanding financials is crucial for founders

• Lessons learned from early business decisions and partnerships

• The importance of building a strong team culture

• How podcasting and content help businesses build authority

• Balancing entrepreneurship with family life

• Joe's personal definition of success

00:00 – Why did you become an accountant?
04:30 – What inspired the name Kindful?
08:00 – How do you build a values-driven team?
11:00 – When did creativity become a passion?
15:00 – What gave you the confidence to start a business?
21:00 – Why do founders need financial literacy?
27:30 – What does Kindful Creative actually do?
32:00 – How has leadership changed for you?
35:00 – Why should businesses create content and podcasts?
40:00 – Lifestyle business or growth company?
44:00 – What advice would you give your younger self?
47:30 – What does success mean to you?

On this episode of The Evolve to Succeed Podcast, Warren sits down with Niall Cluley, Managing Director and shareholder at Dragonfish, a culture and performance consultancy helping ambitious brands unlock alignment, growth and long-term impact.

Niall shares his journey from corporate leadership roles at global brands including Fitness First and Vodafone, to becoming Dragonfish's founding client before stepping into ownership. 

The conversation explores what culture really is beyond posters on the wall, why values alone are not enough, and how leaders can intentionally shape the "ecosystem" of behaviours, systems and experiences that drive performance.

You'll hear about the six signatures of high-performing organisations, how to maintain momentum after a culture "project", why impact matters more than engagement alone, and how AI and rapid change are reshaping the way organisations think about people and performance.

If you're leading a growing business, scaling a team, or preparing for succession or exit, this episode offers practical insight into making culture a true competitive advantage.

If you enjoyed the episode, please subscribe, share, and leave a review to support the show.

What The Episode Covers

• Niall's journey from corporate leadership to culture consultancy
• What culture really means in practical business terms
• Founder fingerprints and scaling beyond founder energy
• Why values alone don't drive performance
• The importance of vision as a North Star
• Working backwards from the future to maintain alignment
• The six signatures of high-performing organisations
• Measuring culture in tangible, performance-linked ways
• The impact of AI and rapid change on organisational culture

Chapters / Timestamps

00:00 – Introduction
00:44 - What does Dragonfish do and why does culture matter?
03:00 – When did you realise performance and culture are inseparable?
06:00 – What does it really feel like to leave corporate and build your own consultancy?
10:20 – What does culture actually mean in practical terms?
14:30 – How much of culture is founder-driven versus intentional design?
18:00 – How do you keep vision and purpose alive in everyday business life?
24:00 – What are the six signatures of high-performing organisations?
31:00 – How do you measure culture without it becoming 'wishy-washy'?
41:00 – How will AI and rapid change reshape organisational culture?
46:30 – What leadership traits matter most when protecting culture?

Summary

On this episode of the Evolve to Succeed Podcast, Declan O'Toole shares his remarkable journey from marine biology to building a successful catering business, Forerunner Catering.

He discusses the challenges of transitioning from Meals on Wheels to providing school meals, the importance of cash flow management, and the lessons learned from navigating public sector contracts. 

Declan reflects on the decision to exit the business, the sale process, and life after exit, emphasising the need for resilience and the fulfillment found in the entrepreneurial journey.

This episode of the Evolve to Succeed Podcast covers…

Define "Enough" Early: Declan covers what "enough" was in his life. He applied the 4% rule to plan his exit and financial future.

Public Sector Contracts Can Be Goldmines: Declan talks about public sector contracts and how they can be stable and profitable when executed well.

Systems and Process Create True Business Ownership: A business that can run without the owner is a real business. Declan emphasises how important it was for his catering company to be people-independent and systems-led.

Cashflow is Everything: Declan emphasises that cashflow forecasting is a non-negotiable practice.

Exit Requires Strategy, Not Spontaneity: Declan discusses his exit from the business by tightening operations, ensuring clean books, and building scalability before stepping away.

Legacy Over Maximum Payout: Declan talks about choosing the right buyer, by assessing their values and ability to take care of his team and legacy.

Soundbites

"The bit that's really good about generating wealth is not having the wealth. It's the journey from not having it to getting there."

"You only own a business if it can run without you for three to six months."

"Cashflow, cashflow, cashflow. There's nothing else. That's priority one."

"Once you get public sector contracts, just don't f* up."

"You've got to have grit. Everyone I know who's made it has been through some deep, deep s*."

"I'm great at building systems. I'm absolutely crap at doing them."

"Success is waking up looking forward to the day and being happy with what you've achieved so far."

"I'd be a corporate muppet if I hadn't read Rich Dad Poor Dad."

Chapters

00:00 Introduction to Declan O'Toole

01:20 From Marine Biology to Catering Business

05:00 Transitioning from Meals on Wheels to School Meals

10:00 Challenges of Rapid Growth and Cash Flow Management

15:00 Navigating Public Sector Contracts

20:48 The Importance of Relationships in Business

27:47 Lessons Learned from the Public Sector

32:54 Deciding to Exit the Business

38:28 The Sale Process and Finding the Right Buyer

47:38 Life After Exit

Christie Garcia is a California-based leadership coach, speaker, facilitator and founder of the Mindful Choice Leadership Academy. Christie has worked with a number of prominent organisations, including AirBnb and Twitter, and one of her specialities is helping leaders manage their ego. She talks about the role ego plays in our approach to leadership, and what measures we can take to contain it and make sure we're utilising it in a way that makes us better and more empathetic leaders.

A panel discussion with Mark Cribb (founder of Urban Guild), Alex Skan (co-founder of Void Acoustics) and Martin Smith (co-founder of Talent Drive) on the challenges and opportunities facing their sectors, and business in general, in 2023.

Ismael Dainehine is the founder of GiveMatch, a match-funding platform, driven by energy of social media, on which people can double their donations, thereby making the same impact at half the cost. In 2022 it raised over £10-million of charitable donations and Ismael has great plans for its expansion into other countries. He also reveals how some signficant early experiences defined his path towards entrepreneurialism, and talks with great depth about finding his true values, his introversion and the effect it has on his perspectives, and what it means to do well by doing good.

Julie Noonan is an experienced executive coach and change management strategist, and founder and CEO of Julie Noonan Consulting. As well as change management, Julie gives valuable perspectives on her other areas of expertise, including the approaches to work and values from the different generations, reverse mentoring and the meaning of legacy.

Host Warren Munson counts down the ten most popular podcasts from 2022. This episode features Dave Chedgy, Richard North, Chris Croft, Bernie Shrosbree and Justin Hedges OBE.

Host Warren Munson counts down the ten most popular podcasts from 2022. This episode features Jo Colman, Ben Ashton, Ty Temel, Darren Mooney and Chloe Adams.

Doctor Martina Olbert is the founder and CEO of Meaning.Global, which advises many of the world's most influential brands and organisations on how to create more meaning and align their businesses with humanity for a better shared future. Martina is known as 'The Meaning Expert' and is recognised by Forbes as the "global authority on brand meaning."

Jennifer Geary is the author of 'How to be a Chief Risk Officer' and 'How to be a Chief Operating Officer'. She has poured all the wisdom and experience gained from 25 years of working across several sectors into these books, and talks with great insight and eloquence on the key responsibilities and challenges of the roles.

Simon Bocca is the founder and CEO of PayCaptain, a cloud-based payroll system which Simon hopes will transform the payroll experience for companies and employees. Simon's aim is to improve the financial wellbeing of employees, and he is constantly looking at new technological advances that can improve both the customer and employee payroll experience. Also discussed are Simon's experience of launching PayCaptain in the middle of the pandemic, maintaining the entrepreneurial approach amid rapid growth, and the purpose and value of becoming a B-Corp.

Gregory Cooke is CEO of Constant Close, a sales agency that removes the need for sales calls and therefore streamlines your sales process. His entrepreneurial journey began when he started selling memory cards from eBay while still at school. Much of Gregory's ambition, drive and resilience was born out of his struggles with dyslexia, PTSD and mental health issues. He also talks about his plans for Friday Founders Foundation—a network of mental health support for entrepreneurs. 

Dave and Alicia Store, co-founders of DSNM, join the Evolve to Succeed podcast to trace their 25-year journey from a one-man, paper-based chart-correction service to an award-winning super-yacht-navigation technology company with 27 employees and 620 vessels under subscription. Dave candidly recounts the scrappy early years - dot-matrix printers, Pritt Stick, and fax machines - while Alicia explains how joining the firm (initially to cover maternity leave) professionalised its finances, people processes and long-term vision.

The couple unpack the pivotal moments that reshaped the business: realising captains would pay for a fully managed service; raising prices to signal quality; surviving the 2008 crash, COVID-19 and the Russia-Ukraine shock; and, most dramatically, self-funding and launching their proprietary software, Compass. Their complementary personalities - Dave the risk-taking visionary, Alicia the detail-driven operator - emerge as the engine behind DSNM's culture of obsessive customer service and constant product iteration.

They also share the realities of running a high-pressure, family-run company in a glamorous, yet unforgiving industry. Topics range from work-life integration with their young son Louis, to tight recruitment standards, to the pride (and responsibility) of winning two Queen's Awards and employing a close-knit team.

This episode of the Evolve to Succeed Podcast covers…

• Find a pain-killer, not a vitamin. Early success came from doing the tedious chart-correction work crews hated.

• Price can signal value. Raising rates—rather than undercutting incumbents—attracted more super-yacht clients.

• Service DNA first, tech layer next. DSNM's core white-glove support never changed; software (Compass) scaled it.

• Complementary co-founders matter. Visionary risk (Dave) + operational diligence (Alicia) created balanced growth.

• Crisis = clarity. COVID and the Ukraine conflict forced the team to reassess purpose, costs and future bets.

• Culture of "no passengers." Every hire must be a self-starting problem-solver; weak links show instantly in a small team.

• Bootstrapping builds resilience. Funding software internally preserved speed and ownership—crucial in a niche market.

• Work-life "blend" beats balance. Shared purpose, clear role boundaries, and intentional family time keep burnout at bay.

Chapters

00:00 Introduction to DSNM and Its Founders

06:50 The Evolution of Services and Software Development

12:04 Navigating Business Challenges and Financial Lessons

20:39 Balancing Growth with Company Culture

30:04 The Impact of COVID-19 on Business Strategy

38:18 Reflections on Success and Personal Growth

42:50 Family Dynamics and Work-Life Balance

48:53 Quickfire Questions and Final Thoughts

Beverley Densham has been a mindfulness Pilates coach for over 25 years, and was one of the first practitioners in the UK. Her story is an intricate and, at times, harrowing one—two near death experiences, domestic abuse and the collapse of her first, six-figure business—but these challenges have formed who she is today. Now she is driven to embrace the insight and wisdom gained from these episodes to inspire others to work towards better and more peaceful selves.

Emma Worrollo is the founder of Playful Den, a company which helps teams, brands, kids and individuals embrace the power of play. She talks about topics from the importance of looking at the world with child-like wonder, the dangers of being too focused on productivity and how the concept of professionalism can suppress your authentic self as well as your creative thinking, to the role of play within leadership, our different play styles and what her work as Lego Serious Play facilitator entails.

Carla Winsey owns and runs Silchester Farm with her husband Al. The couple bought the farm in 2018 and have transformed it into a beautiful events venue and guesthouse. Both Carla and Al come from a background in IT, so it's been an interesting transition. Carla talks about this journey, the farm's sustainability measures, as well what it's like to base your business and family life on the same piece of land.

Cat Philp is the CEO and founder of Pivot, a personal branding and social media agency. She was recently awarded Midlands Young Entrepreneur of the Year, and her passion for entrepreneurialism has also led her to found Young Accelerators, a community and e-learning platform designed to give young people the tools and resources to drive their careers forward.

Debbie Cohen is the founder and owner of Streetwise HR. She talks about the experience of starting Streetwise in 2012, and how it changed her. She also gives her expert insight into a number of subjects that are at the heart of any business owner right now, including the future of work, company values, staff retention, escalating costs and salaries, and so much more.

Rachel Pendered is co-founder and managing director of Media Zoo, an award-winning creative communications agency. Amongst other things, she talks about her former career with the BBC, pursuing personal and professional purpose, the future of PR and how she nurtures young talent through her 'Zooniversity'.

Jo Colman is head of sales and marketing at Summerdown, the Hampshire farm that has been growing and harvesting its signature Black Mitcham mint for almost three decades. Jo—who is part of the Colman's Mustard family—discusses topics from sustainability and family values, to his love of poetry and 50 year plan for the farm and the business.

Arabella Lewis-Smith is founder and MD at award-winning digital agency Salad Creative. She recently made the decision to turn the company into an employee owned business or EOT. Arabella talks about why she made this decision, what the process involves and how its affected both Salad Creative as a company, and her own role as MD.

Sarah Turner is co-founder of health tech company CeraThrive, as well as host of the Rebel Scientist podcast. She has a science research background with a particular interest in the application of light in biology, including photo-biomodulation, circadian biology, chronobiology, lifestyle modification and biohacking. She is also curious about in the role of physics in relation to biology and is currently exploring the fields of quantum biology, photomedicine and consciousness studies.

Justin Hedges OBE is the founding partner and executive chairman of Prevail Partners, an intelligence, strategic advisory and risk management company.

Justin was also one of the youngest Royal Marines ever; he retired from the Royal Marines and Specialist Military Units in 2018, and was awarded his OBE for outstanding leadership in operations. His deep insights in the formulation of strategies and operational plans, drawn from top roles in the UK's National Security Architecture, give him tremendous authority on the subject of leadership, risk management and crisis response.

In this captivating episode of the Evolve to Succeed Podcast, host Warren Munson reconnects with returning guests Julie and Sally, fresh from their epic adventure of rowing 3,000 miles across the Atlantic Ocean.

After 59 grueling days at sea, the team successfully completed their journey from La Gomera to Antigua aboard the Ebb & Flow. Julie and Sally share vivid tales of their extreme challenge, from breathtaking wildlife encounters to the relentless mental and physical tests they faced.

This episode is a moving testament to courage, camaraderie, and the power of human determination. Tune in and be inspired!

This episode of the Evolve to Succeed Podcast covers…

Triumphant Arrival: The powerful emotions of crossing the finish line to a cheering crowd and reuniting with loved ones.

Surprises & Challenges: Navigating unexpected battery issues, hand steering for hours, and battling huge storms.

Life at Sea: Their daily routines, sleep deprivation, hallucinations, and how they coped with the isolation and vastness of the ocean.

Wildlife Wonders: Magical moments with whales, playful dolphins, and even a curious marlin!

Team Dynamics: Insights into working as a team of three, including how they supported one another during tough times.

Mind Over Matter: The mental strength and resilience it took to row day after day, and how they now see challenges in everyday life differently.

Personal Growth: Reflections on how this experience changed their perspectives and their lives.

Chapters

00:00 - The Journey Begins: Crossing the Atlantic

06:02 - Surprises and Challenges at Sea

10:13 - Daily Life on the Ocean

14:39 - Overcoming Fears and Isolation

20:02 - Mental Resilience and Personal Growth

28:31 - Highlights and Pinnacle Moments

29:07 - Surfing the Waves of Adventure

30:08 - Wild Encounters: Whales and Wildlife

31:13 - The Thrill of the Ocean: Sounds and Sights

32:10 - Team Dynamics: Bonding Through Challenges

33:42 - Resilience and Problem Solving at Sea

39:00 - Physical Challenges and Recovery

43:14 - Adjusting to Life After the Ocean

46:35 - Future Adventures: What's Next?

On this episode, Evolve founder Warren Munson reads through three articles from the Evolve blog—"Why founders often fail as CEOs", "Is your mindset stopping your growth?" and "Here's how to sacrifice better".

Morag Ofili is the founder of Kiltered, a diversity and inclusion company that helps start-ups and SMEs promote better diversity and inclusion policies and increase business performance. Included in the episode are discussions around the effects the great resignation has had on driving diversity and inclusion, the vulnerability of stepping out of your familiar profession into entrepreneurialism, and the significant influence Gen Z has had on igniting real and sustained change. 

Sam de Reya, Deputy Chief Constable for Dorset Police, talks about the pleasures and pressures of leadership in law enforcement. Also addressed are topics around self-development, public responsibilities, how Covid affected crime, and her time at the FBI National Academy. And, we had to ask—how do police dramas on TV compare to the real thing?

Rosie Radwell recently marked her 20th year as MD at the Marsham Court Hotel in Bournemouth. During that time, both the hotel and Rosie herself have won multiple awards, and Marsham Court continues to be a flagship venue on the south coast.

Rosie's family have been hoteliers in Bournemouth for 70 years, and she talks about the impact this has had on her, and about the pleasures and pressures of continuing that proud family legacy.

Also covered are the importance of building loyalty with guests, staff and contractors, how she competes with the big hotel chains, coping with the upheavals of post-Covid travel, and what she learned from a significant period of family loss and turbulence.

Ben Morton is a former British Army captain who served two tours in Iraq and now works as a leadership mentor and performance coach.

Following his time in the army, Ben entered the corporate world and soon realised that a lot of the leadership training he witnessed was heavily focused on using tools and models in what he terms a 'leadership by numbers' approach. Perturbed by this lack of authenticity and individuality, Ben left the corporate world to transfer the leadership principles he learned in the army into business leadership and team building.

Richard North is the co-founder and CEO of Wow! Stuff, whose innovative tech-toys are sold in major retailers around the world, from Hamleys in London to Walmart in the US. 

In 2001, Richard had a car accident that saw him counting from ten to zero and back again just to stay alive. It was a moment that naturally changed Richard's life profoundly. Part of this episode focuses on how he overcame his injuries and the lessons he learned from the experience, while we also hear about the joys and legal challenges of the toy industry . 

Matt Desmier—currently business engagement and knowledge exchange manager for the faculty of media and communication at Bournemouth University—is renowned for his special blend of creativity and business acumen. He was instrumental in establishing one of the UK's leading creative and digital economies in Bournemouth, and his time at the incubator Enterprise Pavilion saw an astonishing 75 businesses launched within five years, with those businesses experiencing a 95% survival rate.

Dave Chedgy went from Premiership rugby player, to 24 years as a high-paced City trader and then co-founder of Dynamic Health—a boutique personal training studio in Lilliput, which he runs with his wife Natasha. Dave and Natasha have also founded The Escape Plan—a platform for better financial and physical freedom.

Sandra Palmer-Snellin is director at Farmer Palmers—a fun park based in Poole—and Staglers, an eco-friendly dog chew. Both of these businesses are family owned and run. Sandra talks about managing the dynamics in a family business, what some of the joys, challenges and unique pressures are, and the inheritance of work ethic.

Following complications after a back injury in 2007, Dean Skivington fell into a cycle of addiction and mental health problems that nearly cost him his life. Then he discovered cold therapy and cold showers, and believes this saved him.

On this episode of the Evolve to Succeed Podcast, Emma Burke, co-founder of Laceeze, shares her entrepreneurial journey from the inception of her innovative shoelace solution, to her recent experience on Dragon's Den. 

Emma discusses the challenges and successes of developing her product, transitioning to a full-time commitment, and the importance of marketing strategies and brand ambassadors in driving growth. 

Emma shares her journey on Dragon's Den, the challenges and opportunities that arose from her appearance, and how it impacted her brand. She discusses the intense experience of pitching, the immediate spike in brand awareness following the show, and the subsequent growth and challenges in her business.

This episode of the Evolve to Succeed Podcast covers…

Transitioning from a side project to a full-time business.

Product development.

Brand ambassador programs.

Utilising platforms like Amazon.

Emma's Dragon's Den experience.

Understanding your audience.

Building a brand community.

Utilising freelancers.

New marketing platforms like TikTok.

Balancing personal life with business.

Chapters

00:00 Introduction to Laceeze

03:13 From Concept to Product

05:46 Transitioning to Full-Time

08:48 Product Development and Expansion

12:05 Marketing Strategies and Brand Growth

15:10 Funding and Financial Growth

17:47 The Dragon's Den Experience

21:07 Preparing for the Pitch

27:56 The Intensity of Pitching on Dragon's Den

30:58 The Impact of Dragon's Den on Brand Awareness

34:45 Post-Show Opportunities and Challenges

39:34 Embracing New Marketing Trends

41:02 Personal Reflections

46:28 Balancing Business with Personal Life

48:27 Defining Personal Success

Lysette Offley, speaker, author and founder of The Genius Principles and Genius Material, discusses the use of neurolinguistic programming, cognitive behavioural therapy, and both positive and evolutionary psychology, to guide you towards realising your full potential.

Leadership coach and NDE Chris O'Connell charts his compelling journey of building a £25-million recruitment business to losing it all and trying to commit suicide several times. He now uses what he learned from that turbulent period to teach others how to be better leaders, professionals and human beings. 

Darren Mooney, Creative Director and Founder at design agency Studio Global, speaks with honesty, humour and candour about his entrepreneurial journey, which started aged 22. From having to make the decision to NOT become a professional footballer, to the influence of his father and uncle, to adapting to disruption, and dealing with professional and personal fallout, this is an episode not to be missed. 

Chip Stites of The Laughing Retirement on how to deal with the financial and emotional challenges of retirement. Upon his retirement, Chip uprooted himself and his wife from the US and moved to Italy - he talks about how he took on this huge change.

Denis Oakley, founder of Denis Oakley & Co, talks applying scientific thinking to business and starting a business in a recession, to working with an Olympic hockey coach, and his five-step business model innovation process.

In this episode, host Warren reviews three articles from the Evolve blog—'Why entrepreneurship is simply a quest for purpose', '13 ideas on leadership you might not have heard', and 'The importance of belonging.'

Serial entrepreneur Ty Temel opens up on the profound influence his father had on his entrepreneurial spirit, how the pandemic drastically altered his mindset, and his commitment to physical and mental wellbeing.

Nils Vinje, founder of 30 Day Leadership and the B2B Leaders Academy, discusses his four pillars of leadership, talks about how to take more control of your time, and expands on the crucial role self-knowledge plays in great leadership. Download Nils' free book here. And view the book he mentions here.

In his second appearance on the Evolve to Succeed podcast, Chris Croft—one of the UK's top leadership and management trainers—elaborates on his article 'Why are so many bosses bad?' Listen if you dare...

Steve Jones of Skills for Business Training discusses the changing landscape of recruitment and how remote working has forever changed the way we connect and engage with our teams.

On the 250th episode of the Evolve to Succeed Podcast, Anthony Woodhouse, Chairman of Hall & Woodhouse, shares insights into the legacy of the family-owned brewery and pub company, which has been in operation since 1777. 

He discusses the challenges and triumphs of maintaining a family business over generations, the importance of reinvestment in the company and community, and the balance between tradition and innovation in the hospitality sector. 

Anthony emphasises the need for educating future generations about the business's values and the impact of structural changes in the industry. 

Anthony discusses the evolution of pub culture, emphasising the changing demographics of pub-goers. He also addresses the significance of succession planning in family businesses, sharing insights on legacy and the need for a forward-looking mindset. 

This episode of the Evolve to Succeed Podcast covers…

The importance of being a custodian of the family business.

How reinvestment leads to longevity.

Community impact over shareholder profits.

Educating the next generation.

Balancing tradition with innovation.

Headwinds in the hospitality sector.

Changes in pub culture and demographics.

Moral decisions leading to better commercial outcomes.

Trusting the next generation.

Engagement with the community.

Chapters

00:00 Introduction to Hall & Woodhouse

02:56 Custodians of a Legacy

05:58 Longevity in Family Businesses

09:04 Reinvestment and Community Impact

11:56 Educating Future Generations

15:13 Balancing Tradition with Innovation

18:13 Headwinds in the Hospitality Sector

26:10 Pub Culture and Gender Dynamics

31:27 The Brewing Legacy

36:15 Succession Planning

39:18 Mindset Shift

46:08 Personal Definition of Success

Mike Stevens is an advisor, mentor and consultant for start-ups and challenger brands, and was part of the founding team at Innocent Drinks. His love and knowledge of D2C brands inspired him to write a book on the subject, which is available next month.

Mark Cribb, entrepreneur and founder of the hospitality group Urban Guild, reflects on the effects the pandemic had on his sector, as well as the important personal and professional lessons learned.

Chris Gardener, founder of Strategic Mentors, which offers strategies for business growth for coaches and consultants, talks about his 3Fs philosophy, the One Percent Principle, thinking habit, and the dangers of becoming too attached to outcomes.