Explore every episode of the podcast Everything Is Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Adam DuVander βΒ Developer Marketing & The DEV Content Framework | 17 Jan 2022 | 01:10:59 | |
On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist. I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software. You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3. More on Adam: Sponsored by Agorapulse, Ahrefs, The Juice, and 42/Agency β These are the Swipe Files sponsors for all of 2022. If you want to support the show, check them out and tell them Corey sent you. π Thank Adam for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Amanda Natividad βΒ Permissionless Co-marketing, Product-Led Content, & Cold Email Outreach | 23 Dec 2021 | 01:26:46 | |
On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine. I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy. You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention. More on Amanda:
Mentions: Sponsored by Riverside β Itβs what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcriptionβ¦ Itβs made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm π Thank Amanda for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Kieran Flanagan β M&A Marketing, The Shift to Media, & Launching a Podcast Network | 19 Oct 2021 | 01:06:33 | |
On the show today is Kieran Flanagan. Kieran is the SVP of Marketing at HubSpot where he's building out a new media initiative within the company. I wanted to bring him on because Kieran was at the forefront of putting together the acquisition of The Hustle by HubSpot. They also just launched a podcast network and are heavily investing into YouTube. Kieran is one of the smartest marketing leaders I know and it's fun to watch them innovate at HubSpot. You'll hear about how and why they spent tens of millions of dollars acquiring a media company, his go-to playbook for expanding internationally, and how their marketing has evolved as the product evolved from just a marketing automation tool to a full suite CRM for marketing, sales, support, and operations. More on Kieran: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Kieran for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Nick Wignall β The Psychology of Marketing, Being Prolific, & Building an Audience on Medium | 14 Oct 2021 | 01:30:23 | |
On the show today is Nick Wignall. Nick is a psychologist, writer, teacher, and podcaster. I wanted to bring him on because Nick is one of the top publishers on Medium and one of the more successful creators I know. Over the years through consistent writing, he now gets hundreds of thousands of visitors to his blog every month and has tens of thousands of email subscribers. You'll hear about how he built his audience from scratch, how he's able to write and produce content so prolifically day after day, and the challenges with marketing a psychology practice. More on Nick: Mentions:
π Thank Nick for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Paige Doherty β From a Tweet to a Book, How To Get in Touch With Anyone, & Value-Add Investing | 05 Oct 2021 | 01:18:20 | |
On the show today is Paige Doherty. Paige is the founding partner at Behind Genius Ventures and the author of Seed to Harvest. Behind Genius Ventures is a "Gen Z Fund" that invests in early-stage startups. Seed to Harvest is an illustrated book that explains venture capital in a way that even kids can understand.Β I wanted to bring her on because she raised an entire fund primarily through Twitter, which really showcases the power of an audience. You'll hear about how she helped kickstart the viral EyeMouthEye πππ movement, her cold email outreach that's led to getting in contact with influential and famous people around the nation, and what she's seeing in her portfolio of early-stage SaaS companies. More on Paige: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Paige for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Kevin Smith β CPG Packaging, Whitebox Testing, & 4 Steps to $2M+/yr | 27 Sep 2021 | 00:44:17 | |
On the show today is Kevin Smith. Kevin is the founder and managing partner at SmashBrand where he works with CPG brands on packaging, branding, and launching. I wanted to bring them on because after launching and growing several of his own globally distributed CPG brands with combined revenue over $40M, Kevin discovered his true passion for brand strategy and creative direction. He's worked with high-level clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal. You'll hear about his 4 step process to get every CPG brand to $2M+/yr, how to establish differentiation in a crowded market, and how they test colors, copy, and design to craft high-converting packaging. More on Kevin: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Kevin for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Dave Schools β Creating a Top Medium Publication & Behind The Scenes of Hopin's Rapid Growth | 21 Sep 2021 | 01:25:01 | |
On the show today is Dave Schools. Dave is the first employee and Head of Marketing at Hopin. This is a bit of a different episode because Dave and I actually recorded this on a Twitter Space so the audio quality isn't ideal, but sometimes it's fun to have the raw audio. In fact, you might even hear some lightning! I wanted to bring him on because Hopin is one of the fastest-growing SaaS companies of all time. It's rare to hear the story of that growth from someone who is not the founder but was also in marketing. Dave is also just a fascinating guy with a huge breadth of experience. You'll hear about the companies Dave started before joining Hopin, why he's bullish on Medium and how he created one of the top publications called Entrepreneur's Handbook, and our banter on relevant topics today. More on Dave: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Dave for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Cathryn Lavery β Going From 0 to $10M+, Playing Monopoly with Daymond John, & The Kickstarter Formula | 14 Sep 2021 | 01:23:19 | |
On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years.Β I wanted to bring her on because she's successfully crowdfunded four products and they won Shopifyβs Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 β making BestSelf the only company to win both awards consecutively. You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that have flopped. More on Cathryn: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Cathryn for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Jordan O'Connor β $40k/mo Solo, SEO For Indie Hackers, & Charging More | 23 Aug 2021 | 01:02:50 | |
On the show today is Jordan O'Connor. Jordan is the founder of Closet Tools, a web app that helps Poshmark sellers. I wanted to bring him on because Jordan has an inspirational story going from hundreds of thousands of dollars in student loan debt to making over $40k per month as the solo founder of a software company. You'll hear about how just 5 blog posts drive the majority of the traffic and revenue for Closet Tools, the strategies he used to get his first users, and how he thinks about platform risk. More on Jordan: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Jordan for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Melanie Deziel β Unlimited Content Ideas, Content Multipliers, & Repurposing Hacks | 16 Aug 2021 | 01:11:29 | |
On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content.Β I wanted to bring her on because Melanie worked on content creation for The New York Timesβs T Brand Studio, helped found the HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Incβs portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchukβs BRaVe Ventures. Melanie knows content. You'll hear about the 10 different focuses of content that resonate and how to tailor them across 10 different formats, how to generate unlimited content ideas, and unique ways to repurpose your content. More on Melanie: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Melanie for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Benjamin Shapiro β eBay Growth Hacks, Podcast Monetization, & Joining A Podcast Network | 09 Aug 2021 | 01:20:53 | |
On the show today is Benjamin Shapiro. Benjamin is the host of The Martech Podcast and the Voices of Search podcast. I wanted to bring him on because he just joined the HubSpot Podcast Network with his podcast and has one of the top marketing podcasts in the space. You'll hear about the surprising growth hacks he used at eBay to get distribution into millions of computers, how marketing differs at bootstrapped businesses vs VC-backed startups, and how his podcast gets hundreds of thousands of downloads per month. More on Benjamin: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Ben for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Daniel Mitchell & Andrew Gazdecki β Behind The Scenes of Buying & Growing a Shopify SaaS App | 02 Aug 2021 | 01:02:42 | |
On the show today are Daniel Mitchell & Andrew Gazdecki. Daniel runs Sold Stock, a Shopify app that he bought on MicroAcquire with the funding and help of Andrew Gazdecki, the founder of MicroAcquire. I wanted to bring them on because it's really a once-in-a-lifetime story. Andrew Gazdecki, Shaan Puri, and a group of investors gave Daniel $100k to buy a startup. It all started with a half-joking tweet and after interviewing a slew of potential operators, Andrew and Shaan chose Daniel. You'll hear about how they came to the decision to buy Sold Stock among the other SaaS apps for sale, how they plan on growing it, and what they're doing week by week to make progress on the app. More on Mitchell & Andrew: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Dan & Andrew for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Guillaume Moubeche β Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market | 13 Dec 2021 | 01:15:45 | |
On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales. I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels. You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries. More on Guillaume: Sponsored by Riverside β Itβs what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcriptionβ¦ Itβs made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm π Thank Guillaume for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Matt Johnson β Marketing for Introverts, Becoming MicroFamous, & Audience Monetization | 19 Jul 2021 | 01:14:00 | |
On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency. I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful podcasts and has a unique view about what it takes to build a business on the audience you've built. You'll hear about how to do marketing as an introvert, staying true to who you are, and how to be influential without a huge audience.
Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Matt for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Greg Digneo β SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One | 14 Jul 2021 | 01:11:21 | |
On the show today is Greg Digneo. Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote. I wanted to bring him on because he took traffic to Running Remote from 0 to 10,000+ visitors per month as a one-person marketing team.Β You'll hear about how to use welcome emails to seed content ideas, an SEO strategy that takes just 30 minutes each day, and the 7 step content development strategy he follows for every client. More on Greg: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Greg for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Jeroen Corthout β Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung | 06 Jul 2021 | 01:11:12 | |
On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation. I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market to build a large, profitable business. You'll hear about how they became one of the most successful campaigns on AppSumo of all time, the new reseller channel they're pioneering with Samsung AppStack, and what it takes to grow in ultra-competitive markets. More on Jeroen: Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If youβre okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably wonβt be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Jeroen for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Danielle Diamond βΒ B2B Video Content, Narrative Production, & SNL | 02 Jul 2021 | 01:17:48 | |
On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews. I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL). You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business. More on Danielle: Mentions:
Sponsored by SavvyCal β You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Danielle for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Drew Beechler β The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year | 15 Jun 2021 | 01:25:59 | |
On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies. I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch. You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce. More on Drew: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that replaces tools like Calendly, Acuity, and x.ai. You shouldnβt have to feel weird about sending out your scheduling link. Most scheduling tools put the burden of finding a time on the recipient. SavvyCal makes it easy for both you and the recipient to find a mutual time in an instant. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Drew for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! β Support this podcast β | |||
| Nicholas Scalice β Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency | 07 Jun 2021 | 01:00:56 | |
On the show today is Nicholas Scalice. Nicholas is the founder of Earnworthy and GrowthMarketer. I wanted to bring Nicholas on because he's been working with small businesses for several years specializing in lead generation, landing pages, and conversation rate optimization.Β You'll hear about the secret marketing hack to grow a marketing agency, his framework for crafting high-converting landing pages and cracking the code to generating leads for law firms. More on Nicholas:
π Thank Nicholas for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Andy Didorosi β Marketing Stunts, Unconventional Campaigns, and Fighting Complexity | 01 Jun 2021 | 01:15:13 | |
On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.
Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that removes the awkward scheduling dance of finding a time to meet. Looking back at the times when we used to exchange 10 emails to find a time to meet feels like the dark ages. But we still have a long way to go. Most of the other scheduling tools of today put the burden on the recipient, which can be even more inconvenient than trading emails in the first place. Using a scheduling tool should be just as easy for the recipient as it is for the sender. That's SavvyCal. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
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| Will Laurensen β Customer Value Optimization and Conversion Optimization for DTC E-commerce | 25 May 2021 | 01:17:40 | |
On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.
You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value. More on Will: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that's a must-have for every podcaster. I use it to book guests on this podcast and it's made the entire process a breeze. I can set a limit for how many interviews I do every week, open up special availability for guests, and even create personalized links for guests to add a special touch. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Will for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Blake Emal β 0 to 28k on Twitter, Becoming a CMO, and Building In Public | 18 May 2021 | 01:24:23 | |
On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.
More on Blake:Β Mentions:
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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| Madhav Bhandari β Affiliate Marketing for B2B SaaS, Hiring vs Outsourcing, and Budget Allocation | 10 May 2021 | 01:05:12 | |
On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. Heβs also the host of the Remote Marketing Podcast.
Mentions: Sponsored by SavvyCal β SavvyCal is a new scheduling tool that removes the strange power dynamics of sharing your scheduling link. While most scheduling tools definitely make your life easier, they can still be inconvenient for the person you're sending your link to. With the ability to create personalized links and allow recipients to overlay their calendar right on top of yours, that strange power dynamic can be a thing of the past. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM. π Thank Madhav for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Bryan Wish β The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators | 06 Dec 2021 | 01:09:11 | |
On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products. I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great case studies for what successful marketing looks like. Bryan also has a lot of thoughts on the future of creators, content, and personal brands. You'll hear about modern PR tactics, community building as a part of your marketing strategy, and how to make a book a best-seller. More on Bryan: Sponsored by Riverside β Itβs what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcriptionβ¦ Itβs made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm π Thank Bryan for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Kevan Lee β Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR | 03 May 2021 | 00:56:04 | |
On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
Mentions: Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
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| Sean Cannell β YouTube Secrets, Storytelling Hooks, and Personal Media Empires | 26 Apr 2021 | 01:40:25 | |
On the show today is Sean Cannell. Sean is a YouTuber, international speaker, founder of Think Media, and host of the Video Influencers podcast. I wanted to bring Sean on because no one knows YouTube like Sean. Sean's YouTube channels have over 1,000,000 subscribers, his videos have been viewed over 100 million times. You'll hear about YouTube SEO and what it takes to rank for competitive keywords, the patterns of viral videos, the metrics you need to know and how to turn analytics into action, and advanced strategies for growing your YouTube channel from scratch. More on Sean: Mentions:
Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt π Thank Sean for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Jay Clouse β Creating a Top 1% Podcast, Community as Culture, and Unfair Advantages in Distribution | 19 Apr 2021 | 01:32:59 | |
On the show today is Jay Clouse. Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media where he now serves as the Community Experience Director. He's also created premium courses for LinkedIn Learning (Lynda) and his own called Podcast Like The Pros. I wanted to bring Jay on because of the breadth of experience he's had between founding startups, to communities, to podcasts. Jay is a true creative. He's a builder. Jay is one of my go-to resources for both podcasting and communities. You'll hear about how he got Creative Elements to over 500,000 downloads in just over 50 episodes, the formula for starting and building successful communities, and the exact email template he uses to get big-name guests on his podcasts. More on Jay:
Mentions:
Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt π Thank Jay for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Ramli John β User Onboarding, Product-Led Growth, and Prolific Podcasting | 06 Apr 2021 | 01:13:14 | |
On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast. I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now. You'll hear about the step-by-step frameworks and models for user onboarding, the different onboarding models and how to know if you should go for a product-led approach vs a sales-led approach, and how he's managed to get big-name guests on his podcast.
Mentions: Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt π Thank Ramli for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
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| SaraNoSocks β Earning Trust, Streamlining Podcasting, and No-Code Education | 29 Mar 2021 | 01:06:42 | |
On the show today is Sara, also known as SaraNoSocks. Sara is a creator, designer, and community-builder. I wanted to bring her on because she's actually a very reluctant marketer and I wanted to get the perspective of someone who doesn't really like traditional marketing. Despite that, she's the host of two podcasts, she's created two great no-code products, and is one of Makerpad's Creators in Residence.
Mentions Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt π Thank Sara for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Arvid Kahl β Audience-Driven Entrepreneurship, Book Marketing, and Personal Brands | 24 Mar 2021 | 00:55:32 | |
On the show today is Arvid Kahl. Arvid previously founded and sold FeedbackPanda, a SaaS that helps online school teachers handle student feedback, wrote the book Zero to Sold, and is now working on another book called The Embedded Entrepreneur. The thing I love about Arvid is that he always speaks from experience. Whatever he says or advises, he's done. He's a great source of wisdom on bootstrapping, SaaS, and building an audience.
Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Peep Laja β Conversion Optimization, Data vs Intuition, and Why Brand Is The Ultimate Moat | 15 Mar 2021 | 01:14:18 | |
On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter.Β
Mentioned: Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.Β
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Benji Hyam β Customer Research, Content Marketing, and Buyer Psychology | 08 Mar 2021 | 02:14:35 | |
On the show today is Benji Hyam. Benji is the co-founder of the content marketing agency Grow & Convert which works with B2B SaaS companies.
More on Benji: Sponsored by Ahrefs β with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Pedro Cortes β SaaS Marketing Mistakes, CRO, and The Landing Page Formula | 03 Mar 2021 | 01:18:07 | |
On the show today is Pedro Cortes. Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.
More on Pedro:
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Chase Dimond β DTC Email Marketing Playbooks, Email List Growth, and Black Friday / Cyber Monday | 01 Mar 2021 | 01:13:02 | |
On the show today is Chase Dimond. Chase is the co-founder of the email marketing agency Boundless Labs.Β
More on Chase: Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Ran Segall β Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow | 29 Nov 2021 | 01:04:41 | |
On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow. I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a very small, lean team. And it all started with Ran's YouTube channel and running workshops at local tech meetups. You'll hear about how Ran creates so much video content, how they've diversified channels across search, video, and social media, and his approach to course production. More on Ran: Mentions: Sponsored by Riverside β Itβs what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcriptionβ¦ Itβs made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm π Thank Ran for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Steph Smith β Doing Content Right, Building In Public, and The 7-Figure ARR Email | 24 Feb 2021 | 01:25:27 | |
On the show today is Steph Smith. Steph is the head of product for Trends, which is a membership site for entrepreneurs under The Hustle. Previously she did content marketing for TopTal and is also the author of Doing Content Right, which did $40,000 in sales in the first month of launching.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Taylor Lagace β Whitelisting Influencer Marketing, DTC, and Scaling Campaigns | 22 Feb 2021 | 01:36:47 | |
On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency.Β
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Mojca Ε½ove β The Science of Facebook Ads, Channel Experimentation, and Tiger King | 17 Feb 2021 | 01:18:52 | |
On the show today is Mojca Zove β the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Ashley Levesque β Challenger Brands, Channel Sales, and The Myth of "Boring Industries" | 15 Feb 2021 | 01:28:21 | |
On the show today is Ashley Levesque. She's the Director of Marketing for Demio, a leading webinar platform. She was also previously a marketer at Soft Robotics, a robotics manufacturer.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Taylor Lindsay-Noel β Branding, Resourcefulness, and Oprah's Favorite Things | 08 Feb 2021 | 01:20:33 | |
On the show today is Taylor Lindsay-Noel. Taylor is the owner of Cup of Te, host of the Tea Time with Tay podcast, and, believe it or not after listening to our conversation, is just getting started with her entrepreneurial journey.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Val Geisler β Email Marketing, Customer Empathy, and The Dinner Party Strategy | 08 Feb 2021 | 01:19:00 | |
On the show today is Val Geisler. Val is now the Customer Evangelist for Klaviyo and was previously the Chief Email Officer of Fix My Churn. She's worked with many SaaS and e-commerce companies to improve their email marketing and retention.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Jay Acunzo β Podcasts, Storytelling, and How To Make Your Audience's Favorite Show | 08 Feb 2021 | 01:10:25 | |
On the show today is Jay Acunzo. Jay is the founder of Marketing Showrunners β which helps marketers create their audience's favorite show. He's also a keynote speaker and consultant who's worked with brands like Drift and Wistia to create some of my favorite shows.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Dan Murphy β Product Marketing, Launch Playbooks, and Unconventional Marketing Ideas | 08 Feb 2021 | 01:35:45 | |
On the show today is Dan Murphy. Dan is the Director of Marketing at Privy β one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift β the conversational marketing platform.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
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| Alex Hillman β Earning Trust At Scale, Audience Building, and Community Leadership | 08 Feb 2021 | 01:22:34 | |
On the show today is Alex Hillman. Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.
Here's the Twitch streamer Alex referenced: Harris Heller launches Streambeats Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.Β
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Taylor Holiday β Celebrity Influencers, DTC Marketing, and Earned Media | 08 Feb 2021 | 01:00:23 | |
On the show today is Taylor Holiday. Taylor went from professional baseball player to accidental e-commerce marketer to agency owner and now to being a part of a whole host of businesses all related to direct to consumer e-commerce.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.Β
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Juliette Kopecky βΒ Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki | 23 Nov 2021 | 01:11:07 | |
On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla. I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents. You'll hear about Juliette's career path and rise to CMO, how they pivoted and adjusted their marketing through the pandemic, and how to have fun with marketing in a boring industry. More on Juliette: Sponsored by Riverside β Itβs what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcriptionβ¦ Itβs made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm π Thank Juliette for coming on the show with a quick tweet If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Hiten Shah β Go-To-Market Models, Landing Page Minimalism, and Why Marketing Is Everyone's Job | 08 Feb 2021 | 01:34:47 | |
On the show today is Hiten Shah. Where do I start with Hiten... most notably he's the founder of the software companies FYI, Crazy Egg, and KISSmetrics. He's also been involved in starting a number of other companies. He writes a newsletter called Product Habits. He does a podcast called The Startup Chat. He angel invests. He has a grand career in tech.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.Β
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| April Dunford β Positioning, Product-Market Fit, and Creating a Category | 08 Feb 2021 | 01:29:15 | |
On the show today is April Dunford. April is the author of one of my all-time favorite marketing books, Obviously Awesome: How to nail product positioning so customers get it, buy it, love it.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.Β
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Eric Bandholz β YouTube, Shark Tank, and Vertical Content Production | 08 Feb 2021 | 01:18:54 | |
On the show today is Eric Bandholz β the founder and CEO of BeardBrand, which produces beard, hair, and skin products for men. He also hosts the Practice Ecommerce podcast.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||
| Rand Fishkin β Channel Diversification, SparkToro Growth, and The Future of Content | 08 Feb 2021 | 01:28:56 | |
On the show today is Rand Fishkin. Rand is the founder and CEO of SparkToro, an audience intelligence and market research tool to discover what your audience reads, watches, listens to, and follows. He previously founded Moz, one of the market-leading SEO tools, and also authored a fantastic book about his journey through the startup world called Lost and Founder.
Sponsored by SparkLoop β the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial β sparkloop.app/eim
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs. β Support this podcast β | |||